named A.A. Eich and Sons until it was changed to Eich Motors in 1957. They moved to the new building in 1957 on the outskirts of town and also took on the Mercedes franchise. In 1960 they were the 5th dealer in the state to have a Volkswagon franchise and in 1975 they also took on Mazda. They still sell the two vehicles today in the same building. They stopped their Stude franchise in 1960.