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1964 Avanti   X-5899   - May 2016

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MIDLAND-ROSS CO.

The MIDLAND-ROSS CO. was a diversified manufacturer of consumer and industrial products, aerospace and electronic components, and capital goods. It began as the Parish & Bingham Co., founded in Cleveland in 1894 to produce bicycle, wagon, and trolley parts. On 21 March 1923, ELROY J. KULAS merged Parish & Bingham, the Detroit Pressed Steel Co., and the Parish Mfg. Co. into the Midland Steel Prods. Co., with 2 Cleveland plants. It quickly became the largest producer of automobile frames. A brake division was established in 1928, producing mechanical and air brakes and air compressors. During WORLD WAR II, Midland manufactured jeep and truck frames and parts for shells and tanks. In the mid-1950s, the Board of Directors initiated a program of diversification resulting in the formation of the Midland-Ross Co. on 7 Dec. 1957, when Midland Steel Prods. merged with the J. O. Ross Engineering Co. By 1960 the company had 12 divisions with 20 plants in 8 states and Canada. In 1961 Midland-Ross acquired Cleveland's Industrial Rayon Corp., a manufacturer of automobile tire cord and rayon yarns organized in 1925. Another major Cleveland firm purchased in 1965 was the Natl. Castings Co., a leading producer of railroad equipment founded in 1868 as the Cleveland Malleable Iron Co. Midland-Ross continued its acquisitions until 1969, when its new president, Harry J. Bolwell, restructured Midland-Ross by selling some of these companies, including Industrial Rayon in 1969, and focusing on 3 core areas—thermal processes, castings, and aerospace and electronic products. It sold the original Midland Steel Prods. Co., which was acquired in 1978 by LAMSON & SESSIONS. By 1981 Midland-Ross, with its international headquarters in Cleveland, had 19 divisions and subsidiaries operating 57 plants in 18 states and 9 foreign countries, with annual sales of over $900 million. In July 1986 the company was bought by Forstmann Little & Co. a private equity investment firm. It sold off a number of the divisions and closed the Cleveland offices shortly after the acquisition. In 2003 attempts to sell what remained of Midland failed and the company closed. In 2018 Cleveland City Council approved plans for redevelopment of the old plant site at Madison & W. 106th St.

WikiPedia

Midland-Ross Co. was an American steel, aerospace products, electronics, and automobile components manufacturer which existed from 1894 to 1986. Founded as Parish & Bingham, a manufacturer of steel components for bicycles, streetcars, and horse-drawn wagons, it merged with the Detroit Pressed Steel Co. in 1923 to form the Midland Steel Products Co. It then merged with the J. O. Ross Engineering Co. in 1957 to form Midland-Ross. A major downturn in the automobile industry in the early 1980s led the company to spin off most of its divisions, leaving it with just aerospace, electronics, small metal castings, and thermal processes. It was purchased and dismantled by Forstmann Little & Company in 1986.[citation needed]