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Full text of "Motor west, Volume 28"

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Digitized by 


Digitized by 





Digitized by VnOOQ IC 


Digitized by 


Digitized by 


Digitized by 


VOL. XXVlIi. No. 1 

OCTOBER 15, 1917 


$2.00 A YEAR. 10c A COl>Y 




\r- ^ ' 

> -4.^4^^^^ ,..,^ 

-.,— **jb»-- -"-*-» 






HACKUliOlM). 1 v_ , 


Digitized by 


The Car that Must 
Get There 

— the car that carries staff officers to dif- 
ferent parts of the battle line. 

Its tires must stand up to the hardest 
kind of hard service, 

—must have the endurance to give miles 
without stint and traction without fail. 

And that is the kind of tire that the 
United States Tire Company is making, 

— the enduring, dependable tires that 
will stand up under far harder service than 
you are likely to demand of a tire, 

— and that will give the low mileage 
cost you want. 

Proof that United States Tires are giving 
this service economy lies in the fact that 

—United States Tires show a larger per- 
centage of sales increases than the vast 
percentage of increase in the number of 
automobiles in use this year over last. 

United States Tires 

Arc Good Tires 

'Royal Cord' 'Nobby' 'Chain' 'Umco' 'Plain' 

AUo tir€9 for Motor Trucks, Motorcyclew, Bicyclet, 

and Aeroplanes 

Unitmd Statmt Tubmt and Ttrm Accmatorimm 

Have All the Steriing Worth and Wear 
that Make Unitmd Statma 'Tlrm* Supreme. 

Mfiitioii "Motor West," Please. When Writing to the Advertiser 

Digitized by 


October 15. 1917 


Page I 

The demand for Commercial 
Oars is oonstantiy increasing 

Studebaker dealers in addition to an attractive line of passenger 
cars, also have a complete, distinctive line of high grade V2 ton 
and I ton Commercial Cars to sell. 

This insures the Studebaker dealer a steady, profitable business 
all the year *round. 

If there is no Studebaker dealer in your ter- 
ritory, write today for detailed information. 


Detroit, Mich. 

South Bend, Ind. Walkerville, Ont 

Address all correspondence io South Bend 

It pays to be a ^ 


Mention "Motor West," Please. When Writing to the Advertiser 

Digitized by 


Page 2 


October 15. 1917 

Mention "'Motor West." Please, When Writing to the Advertiser 

Digitized by 


October 15. 1917 


Page 3 



AcaBon Motor Track Co 37 

Adamson Mfg. C 37 

Auto Gear it Parts Co 27 


BaUey Non-Stall Diff. Corp 39 

Bosch Bfagneto Co 36 

Bossert Corp 30 


Cambria Spring Co 36 

Champion Ignition Co 27 

Chanslor it Lyon 34 

Clyde Cars Co 21 

Common Sense Co 3 


Denby Motor Truck Co 36 

Detroit Track Co 30 

Duplex Truck Co 36 

DuPont Fabrikoid Co 33 


Elgin Motor Car Corp 37 

Empire Automobile Co 3 


Fisk Rubber Co 40 

Fulton Motor Truck Co 39 


General Motors Truck Co 23 


Harroun Motors Corp 37 

Honk Mfg. Co 37 

Hurlburt Motor Truck Co 37 

International Mot. Co. . . Back Coy. 


Kellogg Mfg. Co 30 

Kelly-Springfleld Tire Co 20 


L. it B. Truck Mfg. Co 31 

Lee, Don 2 


Mutty Co., L. J 36 


New Era Spg. it Spec. Co 39 


Olympian Mot. Co. ... Third Coy. 


Pacific Electric Railway 31 

Pacific KisselKar Branch. . .18-19 

Phila. Storage Battery Co 36 

Puente Oil Co 36 

Republic Mot. Truck Co., Inc.. 26 
Riyes Mfg. Co., Oeo. H 39 


S ft M Lamp Works 33 

Schrader's Son, A., Inc 33 

Scored Cylinder Works 30 

S K F BaU Bearing Co 4 

Standard Oil Co 38 

Studebaker Corp. of America. . 1 
Sunderman Corp 39 


Union OU Co. of CaL 39 

U. S. Spring Co., Inc 37 

U. S. Tire Co Second Coy. 


WiUiams Mfg. Co 31 

Wright Motor Car Co 37 

Your Car Made NEW 

for One Dollar 


II Removes All Wax and Grease | 

No matter how dull or dead your car 
looks we will restore the original luster. 
Leave your car with us a few hours and 
take it away NEW. The cost is small. 

The Finishing is lasting — no oil, no wax, 
no grease, no acid. 

For sale by all Garages, Accessory 
Houses and Hardware Stores. If your 
dealer cannot supply you, we will. 

Common Sense Company 

1451 Van Ness Avenue, San Francuco, Cal. 
Com 'Sen Co. is the Commonsense way 

Comfort and Convenience 

Economy and Durability 

Beauty and Quality 

The features that dom- 
inate the best cars are 
conspicuous in the Em- 

Fours and Sixes 
$1125 to $1345 

F. O. B. Indianapolis 

The splendid reputa- 
tion of Empire moto 
cars, zealously guarded 
and protected, is your 
guarantee of satisfac- 

Some splendid terri- 
tory is of>en to good 
dealers. Write for lit- 
erature and particulars 
of our liberal sales 




Mention "Motor West," PleaHe, When Writing to the Advertiser 

Digitized by 


Page 4 M O T O R W E S T October 15. 1917 

Mention 'Motor West," Please, When Writing to the Advertiser 

Digitized by 



The Mdtdiiinb Authority dp the Racific Cdabt 


VOL. XXVII!.. No. 1 



Court Decides in Favor of Defendant 
in Case Where Representative of Mc- 
Kee Lens — Decision a Precedent. 

The use in automobile head-lights 
of anti-glare lenses which concentrate 
the light rays and divert them down- 
ward to such a degree that they do 
not project beyond the distance al- 
lowed by the state head-light law, 
does not make them in any particular 
conflict with the California state law\ 
This is the decision recently given by 
Judge (leorge S. Richardson, of the 
police court of Los Angeles, in the 
case of the people of California vs. 
Ralph G. Whitlock. The head-lights 
on Whitlock's car were equipped with 
McKee lenses, giving a light which in 
the case of each lamp did not exceed 
36 candle-power. Behind the electric 
bulbs were the usual type of parabolic 
mirrors used in motor car head-lights, 
and in front of the bulbs were the 
McKee lenses, of concave-convex 
shape. The lower two-thirds of the 
front part of the lens were moulded in 
a series of horizontal prisms piled on 
top of the other, the upper third was 
moulded in a series of vertical prisms. 
The horizontal prisms concentrated 
and turned downward. the light rays 
thrown out by the parabolic reflector. 
The upper vertical prisms dispersed 
sideways the light striking them, pro- 
jecting it in a diffused glow. Thus the 
beams of light pointed horizontally 
and not more than 75 feet from the 
car .and not more than 42 inches above 
the street level, thus complying with 
the specific requirements of the Cali- 
fornia state head-light law. The hori- 
zontal prisms, in accordance with the 
well-known principle of optics, re- 
fracted downward the purple, blue and 
violet rays, the ones most blinding 
and harmful to the eyes, the result 
being a strong, mellow beam of light. 
The case against Whitlock was, there- 


OCTOBER 15. 1917 > 1 lOO^'^K 

fore, dismissed. Judge Richard >ou*6' 

decision is considered a case in pemt ^^- 

of the favorable attitude taken by the 
police and state authorities toward 
the use of glare-eliminating devices in 
automobile head-lights. 

"^^ ■^CJM.E^:^ 

$2.00 PER YEAR 


Houk, of Wire Wheel Fame, Dies. 

George W. Houk, multi-millionaire 
manufacturer of automobile wire 
wheels, died in his Hollywood, Cal., 
home last week at the age of 51 years. 
His death was the end of six weeks' 
suffering from a paralytic stroke. 
Houk came to Southern California 
from Buffalo, X. Y.. a few months 
ago, and took close interest in his new 
raifch holdings near Escondido, Cal. 
He rose to wealth from a small begin- 
ning, employing only a few men, but 
his business and energies expanded 
with the same rapidity as the automo- 
bile-industry in general and within a 
few years he was ow^ner of huge fac- 
tories and president of the great Houk 
Mfg. Co., large manufacturer of wire 
wheels for automobiles, which was 
taken over recently by the Wire Wheel 
Corp. of America. 

Ajax Opens Direct Coast Branches. 

The Ajax-Grieb Rubber Co., New 
York, recently opened direct factory 
branches in Los Angeles, San Fran- 
cisco, Portland and Seattle, while 
Hughson & Merton, hitherto acting as 
Coast distributors, relinquished the 
agency for Ajax tires. W. P. H. Reilly, 
who arrived in California several 
months ago, will act as Pacific Coast 
sales manager for the Ajax, wMth head- 
quarters in San Francisco. The other 
new Coast branches will be in charge 
of service supervisors, who will direct 
twice the total number of salesmen 
formerly employed. 

Automobile Show at Oregon Fair. 

Fifty-five cars were displayed at the 
automobile show forming part of the 
Oregon state fair, held at Salem, Ore.. 
recently. The truck exhibits were 
housed in a special tent. 

Vigorous Campaign Opened in San 
Francisco Against Practice of Giving 
Discounts on Automobile Supplies. 

Garage owners and repair men in 
San Francisco have opened a vigorous 
campaign against the allowance of dis- 
counts to chauffeurs on automobile 
supplies, demanding that the section 
of the state motor vehicle law prohibit- • 
ing this practice be enforced. The sec- 
tion strictly forbids persons in charge 
of motor vehicles from accepting, 
either directly or indirectly, a bonus, 
discount or other consideration for 
supplies or parts furnished or pur- 
chased or on any work done on the 
•car by other persons, and no person 
furnishing supplies or parts, work or 
labor shall give or offer any chauffeur 
any bonus of any kind. Violation of 
these restrictions constitutes a mis- 
demeanor. Through their local organi- 
zation, the Garage Owners* Protective 
Association, a branch of the San Fran- 
cisco Automobile Trade Association, 
ihe garage men will endeavor to have 
violators of this section of the law 
convicted. They claim that many 
chauffeurs are demanding bonuses in 
buying supplies or having work done, 
and if refused, giving their business to 
repair and supply men outside the or- 
ganization who are willing to ignore 
the law. The association declares that 
its campaign will also be directed 
against dealers and repair firms who 
are now paying bonuses to drivers. 
The penalty for violation of the sec- 
tion is a fine of $100, or thirty days in 
jail, or both for the first offense. 

Dayton Tire Branch in San Francisco. 

The Dayton Rubber Mfg. Co.. Day- 
ton, O., will open a branch in San 
Francisco within a few weeks, accord- 
ing to R. L. Devoe, general sales man- 
ager of the company. 

Digitized by 


Page 6 


October 15. 1917 



Upholds Company's Right to Control 
Sale of Cars at Price Fixed by It- 
Others Cannot Use Name. 

Exclusive right to the use and con- 
trol of the name Ford in the manu- 
facture and sale of automobiles has 
been sustained in the decision of the 
United States circuit court of appeals 
for the ninth circuit at San Francisco 
in the case of the Ford Motor Co. vs. 
Benjamin E. Boone, et al. Incident- 
ally, the court decided that the un- 
authorized use of the name was un- 
lawful. Further, the opinion fully 
sustains the validity of the agency 
contract of the Ford Motor Co. and 
its right to control the sale of its cars 
in a restricted territory at a price fixed 
by it. 

Selden Sales Head on Way to Coast. 

H. T. Boulden, sales director of the 
Selden Truck Sales Co., Rochester, N. 
Y.. has left the factory for an exten- 
sive trip to the Pacific Coast for the 
purpose of appointing new Selden 
agencies in the territory. The Selden 
company recently received word that 
the Selden Motor Vehicle Co. is to 
build the first of the new government 
motor trucks for military service, ac- 
cording to the decision of the motor 
truck section of the quartermaster's 
general office at Washington. Two 
classes of military truck will be built 
for the government — class A, of from 
lyi to 2-ton carrj'ing capacity; and 
class B, of from 3 to 5-ton carrying 
capacity. The latter type is the more 
important, requiring special detail 
work, and the Selden factory was aided 
in securing the government contract 
by reason of its past experience in 
building motor trucks for foreign use. 

Maxwell Agency in Salt Lake City. 

The Sun Motor Sales Co., Salt Lake 
City, Utah, has been appointed distri- 
butor for Maxwell cars and trucks in 
Utah, Wyoming and southern Idaho. 
The last named section of the com- 
pany's territory will be handled from 
its Pocatello, Ida., branch. More than 
30 dealer agencies will be appointed by 
the company to cover the three states. 

Racine Tire in Oakland. 

The Power Rubber Co., San Fran- 
cisco, Cal., Racine tire distributor for 
Northern California, has opened a 
branch on upper Broadway, Oakland, 
with Thomas P. Costello, branch man- 
ager, and John F. Mullen, sales man- 

To Build Trucks in Salt Lake. 

The Wilson Motor Co., Salt Lake 
City, Utah, capitalized at $300,000, has 
been formed to manufacture trucks. 
The company results from the combi- 
nation of the Wilson Brothers* Garage 
& Machine Works and the Aero Water 
Supply Co., both of Paxico, Kan., and 
both financed by Utah capitalists, 
(ieorge S. Wilson is president of the 
new company, J. P. Sprunt, vice-presi- 
dent ; and Walter Daniels, secretary. 
The plants will be moved from Paxico 
to Salt Lake City. In addition to 
trucks, the company expects to manu- 
facture cars, trailers, tractors, farm 
engines and water supply systems. 

Bearings Service to Open 450 Agencies 

The Bearing Service Co., represented 
upon the Pacific Coast by D. B. Bevier, 
supervisor, is steadily working to per- 
fect the service which it affords 
through its 22 branches located in the 
principal cities of the country. Ap- 
proximately 450 sub-agencies, in close 
contact with the main branches, will 
be established by the company. 

Manager Scripps-Booth in Spokane. 

(leorge R. Beverley has been pro- 
moted to manager of the Scripps-Booth 
Distributing Co., Spokane, Wash., 
Scripps-Booth and Moon car and Lip- 
pard-Stewart truck dealers. 

Jordan Sales Head Visits Coast. 

W. B. Riley, general sales manager 
of the Jordan Motor Car Co., Cleve- 
land, was recently the guest of George 
R. Bentel, Los Angeles, Cal., Jordan 
dealer, upon his visit to the Pacific 
Coast in the course of an inspection 
tour through the West. 

Jordan Added to Mercer in Salt Lake. 
The Mercer Sales Co., Salt Lake 
City. Utah, Mercer agency, has added 
the Jordan car line, and has changed 
its name accordingly to the Mercer & 
Jordan Sales Co. 

Ginn With Western Motors. 

G. C. Ginn, former superintendent 
of service with Don Lee, San Fran- 
cisco, has taken a similar position with 
the Western Motors Co., Oakland. 
Cal., recently appointed Maxwell car 

Brewer Takes Cole in Spokane. 

The Brewer Motor Car Co., Spokane. 
Wash., has taken the Cole car agency 
for eastern Washington and the pan- 
handle section of Idaho. 

Burman Takes Oldsmobile in Oakland 

Charles Burman has taken the 
agency for Oldsmobile cars in Oak- 
land, Cal., and the territory east of 
San Francisco Bay. 

So. Cal. Buys 2,149 Cars in Month. 

Southern California bought 1,964 
motor cars and 185 motor trucks dur- 
ing the month of September. These 
figures show an increase of 457 cars 
and 106 trucks over those of the same 
month a year ago. Previous to Sept. 
1, the ten Southern counties of the 
state absorbed 18,786 cars and 1,472 
trucks. The total for the first nine 
months of the year, which embraces 
September sales, show registrations of 
20,750 new cars and 1,657 new trucks, 
a total of 22,407 motor vehicles. 

Add Dort Agency in Tacoma. 

The American Automobile Co., 
Tacoma, Wash., Reo and Stearns car 
dealers, have added the agency for the 
Dort car. 

Change Name, Great Western Motors. 

The Paige Motor Sales Co., Seattle, 
Wash., has changed its name to Great 
Western Motors, Inc., and has in- 
creased the capital stock to $25,000. 

Ashley is King Dealer for Oregon. 

Fred S. Ashley, Portland, Ore., has 
been appointed King car distributor 
for the state of Oregon. 

New Willard Agency in Seattle. 

The Willard Storage Battery Co., 
Seattle, Wash., has succeeded the Auto 
Electric Equipment Co.. and has 
opened quarters at 1524 Eleventh Ave. 
with C. H. Starr as manager. 

Paul G. Hoffman to American Lake. 

Paul G. Hoffman, retired general 
manager of the Studebaker Corp. of 
California, has joined the army train- 
ing camp at American Lake, W^ash. 

Arnold to Open Down-Town Quarters. 

Harold L. Arnold, Los Angeles, 
Hudson and Dodge car dealer, will 
open his new downtown salesroom at 
W. Seventh St. and Grand Ave. 
probably before Nov. 1. The dimen- 
sions of the new structure are 100x105 
feet, with two stories, a mezzanine 
floor for offices, and a basement. 

D. F. Poyer in New Building. 

The D. F. Poyer Truck Co., Los 
Angeles, Republic truck distributor, 
has occupied its new building at 1021- 
23 S. Grand Ave. The building fronts 
on the street for 70 feet and is 155 feet 
deep. Offices are on a mezzanine floor. 
The main part of the building is taken 
up by the repair department, storage 
and stock rooms. 

• •• 

• • • 

• • • 

L. A. White Changes Name. 

The Pioneer Commercial Auto Co., 
White car and truck dealer in Los An- 
geles, has changed its name to the 
White Auto Co 

Digitized by 


October 15. 1917 


Page 7 

Leach Guarantees King for Year. 

So successful has the Leach Motor 
Car Co., King distributors in South- 
ern California, been with the eight- 
cylinder product of that company that 
they have publicly announced a year's 
guarantee with each King sold. The 
usual guarantee on a motor car is for a 
period of 90 days, but the Leach Motor 
Car Co., recently made the following an- 
nouncement : *'The King 8 has reached 
such a degree of mechanical perfection 
that we now feel justified in backing 
this car with a full year's guarantee. 
This is the best and strongest evidence 
we can possibly submit of our con- 
fidence in its performance." 

Takes Dearborn Truck Unit Agency. 
The California Automobile Co., San 
Francisco, has taken the agency for 
the Dearborn one- and two-ton truck 
units for Ford cars. 

Hudson Service Head Visits Coast. 

\V. S. Ramsay, service manager for 
the Hudson Motor Car Co., Detroit, 
^lich.. recently visited San Francisco 
on a tour of the United States. He 
was formerly resident engineer for the 
Hudson on the Pacific Coast. 

New Franklin Cars on Coast. 

Models of the new series 9 Frank- 
lin car arrived at the principal sales 
agencies for the car on the Pacific 
Coast recently. The new cars show 
no radical changes, either mechani- 
cally or in body design. 

To Manage Burman Agency Sales. 

John Fremming will act as sales 
manager for Charles H. Burman, 
Oldsmobile dealer in Oakland, Cal. 

Fageol Dealers for No. California. 

The Butler- \>itch Co., Berkeley, 
Cal.. has taken the agency for Fageol 
trucks for the Northern California 

Chalmers Dealer in Oakland Vicinity. 
Frank Bartels, Oakland, Cal., has 
taken over the distribution of Chal- 
mers cars in Alameda and Contra 
Costa counties. 

J. A. Marsh Dies. 

J. A. Marsh, prominent in the suc- 
cessful agitation for favorable automo- 
bile legislation in California, first and 
only president of the San Francisco 
Motor Car Dealers' Association and 
director in the California State Auto- 
mobile Association, died recently in 
San Francisco. 

Paige and Saxon Dealer in Tacoma. 

T. B. Schabel, Tacoma, Wash,, has 
taken the agencies for Paige and 
5Naxon cars. 

Denver to Emulate S. F. Show. 

The Denver, Colo., automobile show, 
Nov. 12-18, will be held under the 
auspices of the Denver civic associa- 
tion, automobile trades division, with 
G. A. Wahlgreen as general director. 
The San Francisco show, which was 
considered by all who saw it the most 
beautifully decorated and artistically 
arranged automobile show ever held, 
will be reproduced as closely as possi- 
ble. Forty-five motor car dealers and 
fifty accessory dealers will exhibit and 
the total number of cars on display will 
be about 120, occupying a total space 
of 20,000 square feet. 

Elgin and Harroun in Tacoma Vicinity. 

E. R. Smith and E. S. Thayer, 
Tacoma, Wash., have taken the 
agencies for Elgin and Harroun cars 
in Pierce county. The company, 
known as the Elgin Sales Co., has 
opened quarters at 422-26 St. Helens 

Heads Chevrolet Sales in Texas. 

B. J. MacMullen has been appoint- 
ed district sales manager for the Chal- 
mers Motor Co., Detroit, Mich., with 
headquarters at Fort Worth, Tex. 
MacMullen was for some time district 
manager for the Chevrolet upon the 
Pacific Coast. 

Waltham Speedometer Agents in Cal. 

The Electric Equipment Co., Los 
Angeles, Cal., has secured the agency 
for the Waltham speedometer in Cali- 

Large Century Tire Orders on Coast. 

The Century-Plainfield Tire Co., San 
Francisco, Cal., recently received an 
order for a full car load of Century 
tires, for which the company is Coast 
branch distributor, from the R. M. 
Wade Co., Portland, Ore. Shortly 
after, another car load was contracted 
for by the Pacific Hardware & Steel 
Co.. San Francisco distributor for 
Century tires, in addition to the regu- 
lar shipment of one car load of tires 
a week. 

Mission Bell on 1918 Cal. Licenses. 

A bronze mission bell will be the 
state seal upon the California motor 
vehicle license plates for 1918, sup- 
planting the golden poppy used on the 
license plates during 1917. H. A. 
French, superintendent of the state 
motor vehicle license department, has 
announced that an order has been 
placed for approximately 1,000,000 of 
the mission bell seals. 

Stevens Adds Haynes Agency. 

A. C. Stevens, Portland, Ore., Win- 
ton and Elgin car dealer, has added 
the agency for the Haynes car. 


After Long Test Oakland Firm Sup- 
plies 300 Motors to Russian Gov- 
ernment for Use on Eastern Front. 

The Hall-Scott Motors Co., Oak- 
land, Cal., recently made its last special 
shipment of three hundred airplane 
engines manufactured for the Russian 
government for use on the eastern 
battle front in the present European 
war. The engines are the Hall-Scott 
A5, six-cylinder models for airplane 
service. Two Russian government in- 
spectors and four assistants remained 
at the Hall-Scott factory and made 
sure that every part and detail was car- 
ried out according to the specifications. 
Every engine was put through severe 
tests before being accepted. Each one 
was run ten hours without a stop, then 
was entirely disassembled and every 
part subjected to a careful examination. 
Then, reassembled, the engine was run 
for six hours and after that again dis- 
sected. Reassembled once more it was 
run for one hour and again examined. 
Having survived all these ordeals it 
was finally accepted by the Russian in- 

Pearson Over Maxwell Retail. 

George Pearson, Jr., formerly con- 
nected with the Maxwell Motor Co. 
branch on the Pacific Coast, has been 
appointed supervisor of retail sales for 
the company. He will handle trucks 

Made Western Mgr. for Cassidy. 

A. L. Martin has been appointed 
Western manager for the Edward A. 
Cassidy Co., with headquarters in San 
Francisco, Cal. He was formerly sales 
and accessory manager for the West- 
ern and General Tire & Rubber com- 

Bradt, of A. B. C. Starter, Dies. 

Walter J. Bradt, traveling sales 
manager of the A. B. C. Starter Co., 
Detroit, died recently of ptomaine poi- 
soning in Portland, Ore. 

Elgin Car in Hawaiian Islands. 

Frank Coombs, of Honolulu, has se- 
cured the agency for the Elgin car and 
is making preparations to push the sale 
of these cars in the Hawaiian Islands. 

Faulkner Orders $1,000,000 Marmons. 
Marmon cars to the extent of 
$1,000,000 worth have been contracted 
for by Al. G. Faulkner, Marmon dis- 
tributor in Southern California. 

Digitized by 


Page 8 


October 15, 1917 


President Watkins, of State Motor 
Association, Says Report of Its Ab- 
sorption by A. C. of A. is False. 

Officials of the Oregon State Motor 
Association are aroused over reports 
which have reached them from the 
officials of the Automobile Club of 
Seattle and the Tacoma Automobile 
Club relative to the activities of W. 
M. Melvin, who it is alleged announced 
upon his arrival in Portland a few 
weeks ago that he was acting as or- 
ganizer of the Auto Club of America 
and that he came from the club's head- 
quarters in Los Angeles. ' 

According to the advices received 
by Frank E. Watkins, president of 
the Oregon State Motor Association, 
it is alleged that Mr. Melvin has rep- 
resented in Seattle and Tacoma that 
the Auto Club of America has ab- 
sorbed the Oregon State Motor As- 
sociation, as well as one or two of the 
leading automobile organizations of 
California; that the active secretary 
of the Oregon association has been 
relieved ; that his organization is 
about to build a $60,000 clubhouse in 
Portland, and that the Oregon State 
Motor Association is about to die a 
natural death. 

Mr. Melvin, it is further alleged, 
has also said that Frank E. Watkins 
is a brother of D. E. Watkins, secre- 
tary of the California Automobile As- 
sociation, and that the absorption of 
the Oregon association was accom- 
plished through the relationship. 

In a formal statement given to the 
Portland press last week, together 
with copies of letters he had received 
from Tacoma and Seattle, Frank E. 
Watkins alleges that all of the repre- 
sentations stated above are false and 
that he bears no relationship to Mr. 
Watkins, of San Francisco. 

Pearl Takes Truxton Unit. 

The Pearl Motor Car Co., Los An- 
geles, has taken the agency for the 
Truxton unit for Ford cars in South- 
ern California, according to the an- 
nouncement of J. B. Clark, factory 
representative on the Coast. 

Fisher Inv. Co. to Finance Car Sales. 
The Fisher Investment Co., Tacoma, 
Wash., has been incorporated to 
finance the sale of motor cars as its 
chief business. F. Garrett Fisher, 
president of the Tacoma Speedway 
Association, and Walter H. C. Grif- 
fith, of the Griffith Motor Co.. are 

Donates Kissel for Camouflage. 

W. L. Hughson, of KisselKar fame 
upon the Pacific Coast, has donated 
the famous Kissel military scout car 
recently used to blaze the "three nation 
run" to the government department 
having the new operations of **camou- 
flage" in its charge. A committee of 
three prominent San Francisco artists 
will paint this car with color patches, 
which suggests nothing except the sur- 
rounding earth, trees, grain fields, sky, 
etc., making an exact fac-simile of the 
cars now being used by the allies along 
the various war fronts. 


To Head Portland Mitchell Sales. 

A. L. Smith has succeeded H. S. 
Rodebaugh as sales manager of the 
Mitchell, Lewis & Staver Co., Port- 
land, Ore., Mitchell dealers. Smith 
formerly traveled for the Mitchell car 
in California, later representing it in 
Oregon and Washington. Rodebaugh 
will sell Mitchell cars in Denver, Colo. 

Labor Conditions Improved in Seattle. 
Motor car dealers in Seattle, Wash., 
will hereafter close their establish- 
ments, both sales and service depart- 
ments, promptly each week day at 6 
p.m., and all day Sundays and holi- 
days, according to the announcement 
of the Motor Car Dealers' Associa- 
tion of Seattle. The association also 
has requested that all motor car and 
truck users co-operate with them in 
the movement to create better work- 
ing conditions for their employes. 

Erlin Represents Scripps-Booth. 

(jeorge Erlin, former sales manager 
of the Reliance Automobile Co., San 
Francisco, has resigned to become 
Western factory representative of the 
Scripps-Booth Corp., Detroit, Mich. 

Schuler Co. in New Quarters. 

The Eugene Schuler Co., San Fran- 
cisco, has located in new quarters at 
1235-37 Van Ness Ave., to distribute 
the Pilot car in the Northern Califor- 
nia territory. H. H. Stanley is mana- 
ger of the new branch. 

New Hal Agency in Oregon. 

The Western Motor Car Sales Co., 
Portland, Ore., has been appointed 
distributor of Hal twelve-cylinder. cars 
throughout the state of Oregon and 
the five adjacent Washington counties 
bordering on the Columbia River. 

Large Republic Registration. 

More Republic trucks were licensed 
in California during August than any 
other make of commercial vehicle, ac- 
cording to the claim of Republic deal- 
ers, who sold about 7S during the 

Portland Expert Explains How Great- 
est Possible Mileage May Be Ob- 
tained by Observing Certain Rules. 

D. E. Larkin, of Portland, Ore., 
who made more than 46 miles on one 
gallon in the recent Maxwell Liberty 
Bond contest, makes some sugges- 
tions about economy which are de- 
cidedly timely in these days of threat- 
ened gasoline shortage. In order to 
get the greatest gasoline efficiency 
from a car, he says it is important to 
keep the motor in perfect working 
order. Clean oil is necessary. The 
carburetor must be adjusted so as 
thin a mixture as possible is obtained. 
The bearings should be kept clean, 
free and properly lubricated. Another 
important feature is the oiling of all 
parts of the springs, as 20 per cent 
greater efficiency may be had if it is 
done. Tires are to be filled to full 
capacity, about 65 pounds pressure be- 
ing required. The windshield should 
be tilted back so as to offer as little 
resistance as possible to the wind. 
Brakes are not to be allowed to drag. 
It is best to maintain a speed of about 
20 miles an hour, or thereabouts. The 
driver in keeping the feed pressure 
even and steady assures greater econ- 
omy, as fluctuation uses up more gas- 
oline than a steady flow. Coasting is 
legitimate and is highly important in 
the saving of fuel. Where the grade 
is long it is best to shut the engine 
entirely off. If the grade is short, 
better results are had if the engine is 
kept barely turning over. The gaso- 
line consumption is not as great by 
this as it is in starting the engine. 
Evening is the best time to take long 
drives, as the gasoline lasts longer 
than during the day time hours. 

Farmers Have Money; Will Buy Cars 

"Crops are good and business is 
booming." is the report of W. D. Al- 
bright. Xorthwest manager of the B. 
F. Goodrich Rubber Co., who return- 
ed recently from a three weeks' trip 
through parts of Idaho, Montana and 
Washington. "While crops are not 
as large this year as they were last 
year, yet the farmers are getting such 
high prices for their produce that they 
will all make big money and a con- 
siderable portion of it will find its way 
into motor vehicles of all descriptions." 

Bacon Over Renstrom Advertising. 

George V. Bacon has been appoint- 
ed advertising manager of the F. 0. 
Renstrom Co., San Francisco. Cal. 

Digitized by 


October 15. 1917 



Page 9 

How Yosemite Has Been Helped by the Motor Car 

Since the time when the thawing winter snows loosened 
their grip on the higher Sierras up to the end of the 
month of August, a total of 4,735 private motor cars, 
carrying 16,600 passengers, have entered Yosemite Valley 
in California, according to official government figures re- 
cently issued. September figures, not yet made public, 
will undoubtedly bring the number of visiting cars over 
the 5,000 nfark. The number of cars so far counted rep- 
resent 112 different makes of automobiles. There were 
about 11,000 or 12,000 campers arriving in their own ma- 
chines and 1,629 of them stopped at Camp Curry. The 
total volume of visitors this season is estimated at 30,000 

The peak of the incoming automobile travel was 
reached in July. During March one car successfully 
braved the snows and entered the Valley, again only one 
car in April, 173 cars in May, 1,288 cars in June, 1,966 cars 
in July, and 1,336 in August. 

Comparison of the number of cars of the diflferent 
makes which visited the Valley show that Fords justify 
a foregone conclusion by numbering 1,024 out of the total 
4.735 cars. Buick cars ranked next, totaling 469. Dodge 
cars numbered 350; Overlands, 314; Studebakers, 311; 
Cadillacs, 278; Hudsons, 175; Maxwells, 121; and so on 
down the list to Pope-Hartfords, 12. 

Yosemite has now unquestionably become the mecca of 
the great automobile tourist travel within the state that 
seeks the mountains each year as a refuge from the sum- 
mer heat. With the completion of the new state high- 
way between Mariposa and the Park border, in the next 
two years travel will be doubled, if not quadrupled. With 
the high grades to be surmounted cut down to 2,000 feet 
and a roadbed that nowhere exceeds 6 per cent grade, 
motoring into the valley will demand no special skill or 
courage not needed in ordinary lowland travel. Already 
more than half of the Valley visitors come in their own 
cars, independent of railroads and stage lines. 

Mill Creek Road Breaks Traffic Records 

The Mill Creek Canyon road broke all its previous rec- 
ords for automobile travel during the past summer, ac- 
cording to the report issued by the chief traffic officer of 
San Bernardino county. During June, July, August and 
September, a total of 11,572 vehicles passed the Santa Ana 
control, carrying 47,073 passengers. Of the total number 
of vehicles. 10.397 were automobiles and 1,200 trucks. 
July was the record month, with 3.163 automobiles travel- 
ing the Mill Creek route. 

Cooper Wins at Fresno 

Earl Cooper and the Stutz won the 25-mile match race 
between him and A. H. Patterson's Hudson at Fresno, 
Cal., Sept. 30. His time was 21 minutes, 35 seconds. 
Drake in a Drake Special won the first event on the day's 
program, a 10-mile race. The final event was made up of 
two 5-mile and one 10-mile heat, of which Patterson won 
the first and third and Cooper the second. Death and 
casualties marked the 25-mile free-for-all event when \V. 
S. Campbell was killed by his car crashing into the fence. 
A few seconds later William Bolden struck the car of 
Gyde Roads and the result was more or less serious, but 
not fatalf injuries to fifteen spectators. 

Can Now See Rainier Park's Wonders in Comfort 

For the first time in its history. Mount Rainier National 
Park in the State of Washington offers adequate accom- 
modations and service to its visitors. The new Paradise 
Inn and the New Paradise Camp,*both in beautiful Para- 
dise Valley and within a short walk of the Nisqually 
Glacier, will, between them, provide • comfortable living 
facilities for people of widely varied incomes. The luxur- 
ious may find a handsome room and private bath at the 
Inn at customary charges; while a tent with double bed 
and necessary furniture may be had at the camp for 50 
cents a day. 

Paradise Inn is located in full view of the great ice- 
clad monster mountain, upon a broad valley floor elabor- 
ately carpeted with wild flowers, from which a short walk 
will carry the visitor upon the glistening glacier itself. A 
hundred bungalow tents, each well heated and lighted by 
electricity, are grouped near by to supplement the sleeping 
service of the Inn. 

Accommodations may also be had, as heretofore, at the 
Longmire Springs Hotel, the National Park Inn, and the 
Indian Henry Camp. 

The way in also will be easier. The National Park Ser- 
vice will spend $30,000 improving the automobile road to 
Paradise Inn. The Starbo Road will also be greatly im- 
proved, and much work will be done on the trails. 

Seiberling in Thrilling Desert Predicament 

. Stranded on a desolate stretch of the great Salton des- 
ert near Granite mountain in northern Utah and com- 
pelled to toil for half a day under the heat to extricate 
their big touring car, F. A. Seiberling, president of the 
Goodyear Tire & Rubber Co. and director of the Lincoln 
Highway, reports one of the most thrilling motor experi- 
ences of a life time. In company with three other Lin- 
coln Highway officials, Seiberling toured out to the des- 
ert regions west of the great Salt Lake to inspect a strip 
of proposed highway. The temperature at night dropped 
to 40 degrees, but climbed to 120 degrees by noon the next 
day. Both the touring car and the camp car became mired 
and one of the men started on a twelve-mile hike across 
the desert to the nearest ranch. The car was extricated 
after a six-hour struggle and the ranch was reached just 
as the relief party was starting. The party beheld won- 
derful phenomena in the desert. Mirages showed clear, 
cool lakes, running streams, islands covered with shady 
forests, and moving figures approaching, where there are 
only groups of desolate sage brush. 

Tropico Thwarted on Inter-City Jitney Tax 

Right to levy a separate tax upon automobile bus lines 
operating within its town limits while carrying passengers 
from one large city to another, but not doing business in 
the town, has been denied to Tropico, Cal., by the Califor- 
nia Court of Appeals. The city, a suburb of Los Angeles, 
lies on the route taken by bus lines carrying passengers 
between Los Angeles and Bakersfield. It passed a law re- 
quiring all automobiles operating on its streets as a busi- 
ness to pay a separate license fee, and the town authorities 
tried to enforce it. In deciding against the law, the higher 
court pointed out that under the ordinance any person 
who was compelled by business to enter the town might be 
held up for a permit to use the roads. 

Digitized by 


Page 10 


October 15. 1917 

Preparing for L. A. Show 

All Available Space Disposed of — 106 
kibitois Already Listed — Largest 
Show West of St. Louis 


PREPARATIONS for the annual automobile show of 
the Los Angeles Motor Car Dealers' Association are 
being pushed with feverish activity. As it will be 
impossible for the management to take over the huge 
Billy Sunday Tabernacle until the celebrated revivalist 
shall have finished his campaign against sin and the devil, 
everything is being prepared beforehand to permit of a 
night-and-day drive of a horde of workmen, who will have 
but one short week in which to transform the Tabernacle 
and its canvas-covered adjuncts into a show place in keep- 
ing with the exhibits. 

With the opening day four weeks away, every inch of 
space has already been disposed of, despite the fact that 
the area at the disposal of the committee is more than 
30,000 square feet in excess of that available last year. 
Space for the pleasure cars and the trucks has not yet 
been assigned, the distribution being scheduled for October 
26th, at the Los Angeles Athletic Club. The accessory 
booths, which will be located around the four sides of the 
Tabernacle, have all been disposed of, and late comers 
will have to be content with any odd corners that may be 
available after the exhibitors have settled down for the 
week's show. 

After a count of noses the management is prepared to 
announce that the show will exceed in magnitude any 
similar exhibition ever held west of St. Louis, there being 
upwards of 100 exhibitors already on the list, including 
45 firms who will show more than 60 different makes of 
passenger cars, 20 companies exhibiting commercial 
vehicles and 41 concerns displaying accessories of various 

F"ollowing is an unofficial list of the exhibitors to date: 

Oldsmobile Oldsmobile Co. of Va\. 

Cole Irving Motor (.'ar Co. 

Lexington Wisdom & Co. 

Cadillac Don Lee 

Premier, King, Dort, Liberty Leach Motor Car Co. 

Detroiter, Ross, Woods Elec Turner-Whitford Co. 

Steams-Knight Lynn C. Buxton 

Haxon J. V. Baldwin Motor Co. 

Auburn W. J. Burt Motor Car Co. 

Chevrolet J. W. Leavitt & Co. 

Pathfinder, Davis Geo. I. Lufkin Co. 

Stutz Walter M. Brown Co. 

Winton Winton Motor Car Co. 

Nash Troy Motor Sales Co. 

Empire Empire Motor Sales Co. 

Maxwell, Velie Lord Motor Car Co. 

Roamer Motor Distrib. Co. of Cal. 

Buiek Howard Automobile Co. 

AppertJon Apperson Motor Car Co. 

Marmon Al. G. Faulkner 

Pierce- Arrow W. E. Bush 

Oakland, National H. C. McVey Co. 

Franklin, Scripps-Booth Ralph Hamlin 

Locomobile Locomobile Co. of Cal. 

Moon Reilly Motor Car Co. 

McFarlaii McFarlan Pacific Co. 

Paige, Peerless ^ Smith Bros. 

Willys-Overland Willys-Overland Co. of (^al. 

Chandler Earl V. Armstrong Co., Inc. 

Detroit Electric Anderson Elec. Car Co. 

Inter-State Wright Motor Car Co. 

Hupmobile, Chalmers (ireer-Robbins Co. 

Monroe Conwell-Hathawav Co. 

Studebaker Studebaker Corp. of Am. 

Haynes ^ Speers Motor Co. 

Hudson, Dodge Harold L. Arnold 

White Pioneer Com'l Auto Co. 

KisselKar Pacific KisselKar Branch 

Stanley Steamer Scott & Hadley 

(ilide C. S. Anthony 

Westcott L H. Stratton Co. 

Owen Magnetic Owen Magnetic Sales Corp. of L. A. 

Daniels 8 Phelps Distributing Co., San Francisco 

Pilot, HAL Pearl Motor Car Co. 

Mercer, Jordan Geo. R. Bentel Co. 


Studebaker Studebaker Corp. of Am. 

Maxwell Lord Motor Car Co. 

Pierce- Arrow W. E. Bush 

Mack, Saurer Internal Mack Corp. 

Republic D. F. Poyer Truck Co. 

Moreland Moreland Motor Truck Co. 

Woodward Truck Attach Woodward Truck Attachment Co. 

Denby H. G. Pendell Co. 

Autocar Autocar Sales & Service Co. 

Chevrolet J. W. Leavitt & Co. 

KisselKar Pacific KisselKar Branch 

Olson Ford Attach United Motors Co. 

Signal Truck, Avery Tractor..... C. S. Anthony 

Nash Troy Motor Sales Co. 

Overland Willys-Overland Co. of Cal. 

Stewart Carlton, Shepard, Bowles 

Vim Harold L. Arnold 

Barnett Auto Body Barnett Auto Body Co. 

White Pioneer Com'l Auto Co. 

Service Service Truck Co. 

U. S. Compressor Co. Panama Lubricants Co. 

M & M Oil Co. Auto Theft Signal Sales Co. 

Salt Lake Railroad Brown & Caine, Inc. 

Internat'l Sales Co. Auto Gear & Parts Co. 

Western Auto Elec. Co. Stifler & Shannon 

Lichtenberger-Ferguson Co. Champion Spark Plug Co. 

Cambria Spring Co. L. Sonneborn Sons 

Miller Carburetor Sales Co. Luard & Tetzlaff 
Pacific Ball Bearing Co. Specialties Mfg. Co. 

Savage Tire Corporation Smith-Booth-Usher Co. 

Teel Ford Starter Co. M & H Novelty Co. 

Ahlberg Bearing Co. Ensign Carburetor Co. 

Puente Oil Co. Pacific Auto Sales Co. 

Tire Construction Co. Richfield Oil Co. 

Sterns Tire & Tube Co. Kaufman & Sons 

Safetyford Starter Co. Air Safe Inner Tire Co. 

Rule & Sons Hamilton Spring Shock Abs. 

Pacific Rubber Co. Block-Scherfee Vaporizer 

Hohbs Storage Battery Corp. Austin-Brvant & Carter 
United States Spring Co. Presto-Cloth Co., Toledo. 

Firemen's Fund Ins. Co. 

Ford Accessories Show a Success 

The first annual national exposition of Ford accessories, 
held in Chicago, 111., Sept. 22-29, was an undoubted suc- 
cess, both financially and with regard to the attendance 
of jobbers and the public. Especially notable exhibits 
were those of the Bailey Non-Stall Differential Corp., the 
Wire Wheel Corp. of America, the Perry Auto Lock Co. 
and the Smith Motor Truck Co. Much interest was 
aroused by the coming of the famous "Hyatt Roller," 
which has carried the same Hyatt bearings through its 
journeys amounting to over 274,000 miles over the United 
States. Los Angeles and the Coast in general had excel- 
lent representation among the exhibits. The stock Ford 
which was driven from the former city arrived during the 
show; it was equipped with Bailey non-stall differential 
and Crump's auxiliary transmission, made by the L. & B. 
Truck Mfg. Co., of Los Angeles. It would have been 
mud-bound in Iowa but for its extra equipment. So hard 
was the going that twenty-six tire changes were neces- 
sary. Another unusual feature was a converted one-ton 
Denby truck with a special body, the "auto cruiser," which 
carried five people in comfort from Boston to Seattle, and 
which is the invention of Commodore Robert E. Magner 
of Seattle. Wash. 

Digitized by 


October 15. 1917 



Page I 1 

National Shows' Space Drawn 

Exhibitions at New York and Chicago Will 

Have More Exhibitors Than in 

Former Years 

THE DRAWIXG for space at next Winter's National 
Shows in Xew York and Chicago was held Oct. 4 
at a general meeting of the National Automobile 
Chamber of Commerce, in New York, with more than 100 
companies represented. The number of exhibitors for 
both cars and accessories is greater than for any previous 
shows and all the space on the four floors of Grand Cen- 
tral Palace and the Chicago exhibition buildings will be 
filled to overflowing. The New York show will be held 
the week of January 5 to 12, and the Chicago show from 
Januar>' 26 to February 2. 

At the regular October meeting of the Chamber more 
than 100 automobile manufacturers discussed the new 3 
per cent tax on the industry imposed by the War Reve- 
nue bill, which became efl"ective October 4. It being the 
intention of Congress in placing this tax that it be paid 
by the buyer of the car, it was the decision of the meeting 
that the amount of the tax should be added as a separate 
war item on each car and truck sold. 

It was voted to subscribe $50,000 of the organization's 
funds in the second issue of the Liberty Loan, and also to 
carr\- bonds for employes of the Association. 

New members elected include the Barley Motor Car 
Co.. Kalamazoo. Mich.; Elgin Motor Car Co.. Chicago. 
111.: Republic Motor Truck Co.. Alma, Mich.; G. A. 
Schacht Motor Truck Co., Cincinnati, O., and Stegeman 
Motor Car Co.. Milwaukee, Wis. 

New divisions of the Chamber were voted upon, to be 
known as the passenger car division and motor truck di- 
vision, to be headed by \'ice-presidents H. H. Rice for 
the passenger cars and Windsor T. White for the trucks. 

S. A. Miles, the show manager, stated that with the ad- 
dition of non-members who have applied, the number of 

car exhibitors will be greater than ever before, while the 
demand for the display of accessories and parts exceeds 
all previous records. The Motor and Accessory Manu- 
facturers has applications to allot space to about 100 of 
its members, and when the final allotment of accessory 
space is made the total will reach close to 300 for each 

The following makes as members of the National Auto- 
mobile Chamber of Commerce were served at the first 
drawing for both shows: Gasoline — Abbott, Allen, Ap- 
person. Auburn, .\ustin. Briscoe, Buick, Cadillac, Case, 
Chalmers, Chandler, Chevrolet. Cole. Columbia, Crow, 
Davis. Detroiter. Dodge. Dorris, Dort, Elgin, Elkhart, 
Empire, Fiat. Franklin, Cirant. Glide, Hackett, Hal. 
Haynes, Hudson, Hupp, Interstate, Jackson, Jordan, 
King, Kissel. Kline, Lewis, Lexington, Liberty, Marion- 
Handley, Marmon, Maxwell, McFarlan, Mercer, Mitchell, 
Moline, Monroe, Moon, Nash, National, Oakland, Olds, 
Overland. Owen. Packard, Paige, Paterson, Peerless. 
Pierce-Arrow, Premier. Regal. Reo, Roamer, Saxon, 
Scripps, Standard, Stearns, Stephens, Studebaker, Stutz, 
V'elie, Westcott. Willys, and Winton. Electrics — Ander- 
son, Baker, Milburn, Ohio, and Wood. The Glide, Dorris, 
Hackett and Stephens will be shown at Chicago only, 
while the Kline will be exhibited at New York only. 

Space was allotted to the following concerns, not mem- 
bers of the N.A.C.C. : American, Harroun, Monitor, and 
Stanley (steam). The American will exhibit at the New 
York show only, while the others will be at both shows. 

Big Fleet of Cars Required by Aero Corps 

Some idea of the motor power which will be required 
by the aero corps of the United States Army for the 
European war may be obtained from the statement that 
with the 22,000 airplanes in use 'there will be required ap- 
proximately 43.000 trucks, 13.000 passenger cars and 47,- 
000 motorcycles. Each squadron of the airplane division 
requires 24 trucks, seven passenger cars and 25 motor- 
cycles. For each airplane there will in all probability be 
an extra motor. The total number of motors used in this 
one division of the armv will be close to 125,000. 

The illustration shows a Chalmers Master Six in refnilar service as a locomotive over the Warner & Webber Falls Railroad Co. of Oklahoma. 
This railroad runs the 12 miles between Warner and Webber Falls. The Chalmers pulls two freight cars over the 2 Vi P^t cent grade with loads 
of from 5.000 to 25,000 pounds three scheduled trips every day and. sometimes several extra trips. Carrying these loads, it takes from 30 to 45 
minutes to cover the 12 miles. It is the regular Chalmers Master Six in all respects except the flanged metal wheels to At the rails. The car 
can be converted into an automobile for road use in 30 minutes. It was driven 20.000 miles before being put in service as a locomotive. The 
car carries seven passengers in addition to hauling two freight cars. The passenger fare is 50 cents one way. 

Digitized by 


Page 12 


October 15. 1917 



(D) X^ ./^ -f-IMOICATEa WATER 




The Monumental Highway 

New Motor Route Through Northern Arizona 

is Replete With Scenic Wonders 

Throughout Its Length 

OWING to the gates of Europe being closed to the 
multitude of tourists who annually have made their 
pilgrimage there, the American people are coming 
to realize and are developing, as never before, their own 
boundless and most wonderful scenic attractions. The 
latest of these may be considered the new Monumental 
Highway, which passes along the Utah-Arizona bound- 
ary through Monumental Valley, along the north rim of 
the (irand Canyon to St. George, connecting Colorado 
and the F'ast with California via the Arrowhead Trail 
from St. (jeorge. The wonderful country through which 
this route passes has been recognized for its beauties, but 
has always been considered inaccessible to the traveling 
public. A carefully prepared automobile log of the Mon- 
umental Highway, however, has at last been made. 

The new route, which has been named the Monumental 
Highway, begins at the Mesa Verde Park in Colorado, 
which contains the largest and best preserved ruins of 
the ancient cliff dwellers and which alone was visited by 
7,000 tourists last year, and runs to Bluff, Utah. Bluff is 
in the heart of the Navajo Indian country, and from here 
a side trip by pack-train, taking some four or five days, 
may be made to the Natural Bridge Monuments, a sight 
of its kind unmatched in all the world. Leaving Bluff, 
the route passes along the San Juan River, crossing it at 
Goodridge on a substantial suspension bridge. A few 

miles further on it enters the picturesque gateway of 
Monument Valley, part of which lies in Utah and part in 
Arizona. Most prominent among the Valley's many 
monuments are the gigantic Organ Rock, El Capitan and 
the Mittens. From Moses Rock the water gushes forth 
seemingly at the command of the old leader of the bib- 
lical story. 

The route then leads southwesterly to Kayenta, an In- 
dian trading post. From here many Eastern investigat- 
ors have been guided by pack-trains to the Rainbow Nat- 
ural Bridge and to view the amazing ancient cliff dwell- 
ings — Keetseel ruins. Inscription House ruin, Betata Kin 
ruin, all of which have been until lately inaccessible to 
the average tourist. Thence southerly over a beautiful 
road, crossing Marsh Pass, brings the traveler to the 
quaint trading post at Red Lake, reminding one of the 
ancient monasteries of Europe. Two hours' run further 
on is Tuba City, the center of this Indian reservation, 
where large Indian schools are located. Tuba City is con- 
nected with the south by automobile stage to Flagstaff 
on the Santa Fe railway. Moenkopi, one of many Hopi 
Indian villages, is a short distance away, where interest- 
ing native life, customs and industries are seen at first 
hand. Another pleasant side trip from Tuba and one 
that will long persist in the spectator's memory, is the 
view from Point Desolation, where the Little Colorado 
pours its flood into the turbulent waters of the mighty 
Colorado River. 

Beyond Tuba the route follows north to Lee's Ferry, 
passing along the wonderful multi-colored range called 
Echo Cliffs. Crossing the ferry, the route enters an open 
cattle country, leading on to Houserock, the center of 
Bar Z ranch, where the typical scenes of cattle roping 
and branding are daily occupations. Continuing, over a 
good road, the route climbs up onto the Kaibab Plateau 

Digitized by 


October 15. 1917 


Page 13 

and winds in and out among the millions of trees in the 
Kaibib Forest, all the four-footed inhabitants of which 
are secure from harm under the zealous authority of the 
United States government. Jacobs Lake forest range 
station is a pretty camping spot in the midst of the for- 
est. Two hours* journey beyond, over a fine automobile 
road, brings the traveler to the northern brink of the 
(-irand Canyon of the Colorado. 

The Knglish language, as has often been said before, is 
powerless to express the majesty of these wonderful 
sights — Bright Angel Trail, Inspiration Point, Point Sub- 
lime and El Tovar, 20 miles away on the opposite bank. 
Leaving the Canyon, the highway runs through Fredonia, 
crossing the Utah line north to Kanab, thence on to 
Dixie Land, St. George and Little Zion Canyon, a half" 
day's trip apart. Finally the Monumental Highway con- 
nects with the Arrowhead Trail, which runs southerly 
into Southern California or northerly to Salt Lake City. 

Combining as it does the wonderful scenic attractions, 
most interesting ruins of prehistoric Americans and a di- 
rect route to California, the Monumental Highway offers 
a thousand unique diversions to automobile tourists. 

"Stop — Look — Listen" 

Regardless of the danger known to exist at railway 
crossings at grade, there are many automobile drivers who 
approach and traverse these danger points with appar- 
ently little concern of possible consequence. Casualties 


are sure to result under such circumstances and usually 
without redress against the railways on account of their 
own contributory negligence. 

In the 1916 Accident Investigation Report of the State 
Railroad Commission of California, the following appears: 
''The investigations of the accidents in which automobiles 
or motor-driven vehicles have been involved at highway 
grade crossings since such investigations have been in- 
stituted by the Commission and covering a period of over 
two and one-half years have not revealed a single instance 
where a fatality has occurred due to negligence on the part 
of the railroad." 

The Pacific Electric is earnestly doing its part in endea- 
voring to protect the traveler on the highway, not only 
in providing and maintaining at heavy expense a reliable 
warning signal, visible and audible, but also in requir- 
ing motormen to observe extreme care in approaching 
highway crossings. 

On the other hand, the automobile driver must do his 
part, which requires only the exercise of reasonable cau- 
tion in approaching a railroad crossing, which is in itself, 
a sign of danger and is plainly indicated by the old style 
fixed sign admonishing the traveler to "Stop — Look — Lis- 
ten"; and in addition, at obscure crossings or where high- 
way traffic is heavy and trains frequent, the automatic 
flagman with its waving red disc and light and ringing 
bell, makes a last appeal to the reckless driver who would 
''beat the train across." 


Digitized by 


Page 14 


October 15. 1917 


The ICotorlng Antborlty of tbe Padfle Coast. 
EftabUfbed 1907. 

An Illustrated Automobile Magazine of Quality, Issued 

Published by Motor West Company, Marsh-Strong Bldg., 
Ninth and Main Sts., Los Angeles, California. 

GEORGE M. SCHELL Editor and Publisher. 

F. ED. SPOONER Advertising Manager. 

Rq>resentative8 : 

T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco. 
F. ED SPOONER, 420 Book Building, Detroit, Mich. 
ROBT. F. MacCLELLAND. 52 Vanderbilt Ave., N.Y. City. 

Entered at the Post Office at Los Angeles as second-class 
mail matter. 

Subscription $2.00 a Year. 

Single Copy 10 cents. 

October 15, 1917 

The Most Wonderful Motor Trip in the World 

THERE is still room for quite a bit of patching in 
the highway systems of America's foremost scenic 
section, the great wonderland west of the Rocky 
Mountains, but already it is possible to sit back and dream 
of a continuous one-way motor trip that would checkmate 
the entire world for an equal. 

The extreme western section of the country holds every 
national park in which automobile touring is permitted — 
Vellowstonc, (ilacier, Rainier, Crater, Yosemite, Sequoia, 
(ieneral (jrant and Mesa V^erde national parks. Add to 
these wonder places the Cirand Canyon, the Columbia 
River Highway, the Arrowhead Trail and the Georgian 
Circuit trips, which may be touched on a loop tour con- 
necting all of the parks, and there is provided a combi- 
nation that would lure tourists in great numbers from all 
parts of the world, once the possibility of such a trip 
were properly presented. 

Thus far no motor car has ever visited all of these 
treats of nature and no one has ever attempted to out- 
line a path that would connect up the various parks and 
the other alluring trips without necessitating any dupli- 
cation of routes. 

.Speaking from the standpoint of westerners, let us form 
a mental i)icture of the map of the western part of the 
United .States and see if we cannot trace a tour that 
would ])rove the world's champion. 

Let us start from Los Angeles, for no other reason than 
that in that city is located "Motor West's" main office on 
the Coast. Sequoia. (General (irant and Yosemite Nation- 
al Parks are strung like pearls on a scenic necklace just 
a (lay's journey or so to the north. Then, with Lake 
Tahoe to give added zest to the trip, the tourist could 
take in Crater Lake, stopping at Lassen Peak en route 
for a few additional thrills, with perhaps a detour to in- 
clude Klamath Falls. 

.Still heading north, the tourist, especially if he be from 

the East, will desire to "take in" Portland, Tacoma and 
Seattle, that wonderful trio of Pacific Northwest cities, 
not forgetting, of course, a day of thrills on the mag- 
nificent Columbia Highway, and a trip through Mount 
Rainier National Park. Having reached this point, the 
temptation to traverse the sensational Georgian Circuit 
could hardly be resisted, even by the most blase traveler. 

Heading his radiator eastward, the tourist would then 
traverse the Sunset Highway and the National Parks 
Highway to Spokane, the capital of the Inland Empire, 
and Missoula, where a turn to the north through Kalis- 
pell, will bring him to Glacier National Park, which 
fronts on the Canadian boundary. 

Having surfeited his eye on the many remarkable scenic 
wonders in Glacier, he can turn southward towards Yel- 
lowstone, traveling via Great Falls, Helena and Butte to 
the northern gate at Gardiner, and after a few days in 
this father of all the national parks depart via the Cody 
entrance to the east, and thence via Casper and Cheyenne 
to Colorado and its wonderful array of government-pro- 
tected pleasure grounds. Rocky Mountain, Estes and 
Mesa Verde Parks, and, indeed, all of Central Colorado, 
furnish thousands of vantage points from which to view 
the mighty range. 

The mysterious Southwest, with its Grand Canyon of 
the Colorado, its Petrified Forest, its numerous national 
monuments, its ancient cliflf dwellings and other attrac- 
tions, offer sensations galore to the motor tourist with an 
eye for the beautiful. The roads may not be of the best, 
but the reward in the way of the gratification of the 
senses far outweighs any hardships to which the traveler 
may be subjected en route. 

After visiting Grand Canyon, it is not such a long or 

AtJOtJST 24TH, 1912 
of MOTOR WEST, published semi-monthly at Los Angeles, California, 
for October 1. 1917. 
County of Los Angeles. 

Before me, a notaty public, in and for the State and county aforesaid, 
personally appeared George M. Schell, who, having been duly sworn 
according to law, deposes and says that he is the editor and business 
manager, of the MOTOR WEST and that the following is, to the best 
of his knowledge and belief, a true statement of the ownership, man 
agement (and if a daily paper, the circulation), etc., of the aforesaid 
publication for the date shown in the above caption, required by the 
Act of August 24, 1912, embodied in section 443, Postal Laws and 
Regulations, nrinted on the reverse of this form, to-wit: 

1. That the names and addresses of the publisher, editor, managing 
editor, and business managers are: 

Name of — Post Office Address — 

Publisher, Geo. M. Schell Venice, Calif. 

Editor, same Same 

Managing Editor, same Same 

Business Manager, same Same 

2. That the owners are: (Give names and addresses of individual 
owners, or, if a corporation, give its name and the names and addresses 
of stockholders owning or holding 1 per cent or more of the total 
amount of stock.) 

Geo. M. Schell Venice, Calif. 

F. Ed Spooner Detroit, Mich 

3. That the known bondholders, mortgagees, and other security 
holders owning or holding 1 per cent or more of total amount of bonds, 
mortgages, or other securities are: (If there are none, so state.) None. 

4. That the two paragraphs next above, giving the names of the 
owners, stockholders, and security holders, if any, contain not only the 
list of stockholders and security holders as they appear upon the books 
of the company but also, in cases where the stockholder or security 
holder appears upon the books of the company as trustee or in any 
other fiduciary relation, the name of the person or corporation for 
whom such tiustfe is acting, i8 given; also that the said two paragraphs 
contain statements embracing affiant's full knowledge and belief as to 
the circumstances and conditions under which stockholders and security 
holders who do not appear upon the books of the company as trustees, 
hold stock and securities in a capacity other than that of a bona fide 
owner; and this affiant has no reason to believe that any other person, 
association, or corporation has any interest direct or indirect in the said 
stock, bonds, or other securities than as so stated by him. 

5. That the average number of copies of each issue of this publica- 
tion sold or distributed through the mails or otherwise, to paid sub- 
scribers during the six months preceding the date shown above is 

(This information is required from daily publications 

only). GEO. M. SCHELL. 

Sworn and subscribed before me this 24th day of September, 1917. 

My Commission expires March 14, 1921. 

Digitized by VnOOQ IC 

October 15. 1917 


Page 15 

Bad Roads Turn Travel South 

Northern California Worried Over Possibility 
of Lincoln Highway Tourists Com- 
ing to Los Angeles 

THERE has been much concern manifested in Xorth- 
ern California lest the officials of the Lincoln High- 
way Association should definitely abandon San 
Francisco as the western terminus of that great trans- 
continental road in favor of Los Angeles, which seems to 
be much more interested in good roads work than its 
northern neighbor. 

The following authoritative announcement of the Lin- 
coln Highway officials will explain their attitude regard- 
ing the rivalries of San Francisco and Los Angeles in this 
matter, and will possibly have the effect of waking up the 
former to the danger of losing their advantage as the 
western terminus of the highway unless steps are imme- 
diately taken to improve that portion of the main route 
between Ely and Reno: 

The Lincoln Highway Association, while primarily in- 
terested in the rapid improvement of the Lincoln Highway 
from New York to San Francisco, has also been instru- 
mental in bringing about improvement upon the main 
feeder roads which connect up with the Lincoln High- 

The Association has found that during the past two 
years a very large proportion of transcontinental traffic 
has turned southwest at Ely, Nev., and followed the Mid- 
land Trail from that point to Los Angeles, and the Asso- 
ciation has received so many requests from all parts of the 
countr\' asking for information relative to this route that 
it was felt advisable for the Association to gain first-hand 
knowledge of the conditions. 

Secretary A. F. Bement and Field Secretary H. C. 
Ostermann, accompanied by G. S. Hoag, Nevada State 
Consul for the Association, have just completed a trip 
by motor car from Ely, the junction point of the Lin- 
coln Highway, and the Midland Trail, over the latter road 
via Tonapah, Goldfield, Mojave and Big Pine to Los An- 
geles. During the trip very careful observations were 
made as to road conditions, mileages, accommodations, 
water and scenic attractions, and photographic views of 
the region were obtained for the Association's records, 
with the result that complete advice concerning this 
popular tributary will be published in the next edition of 
the Lincoln Highway Guide. 

Secretar\' Bement reports conditions on the Midland 
Trail as being 80 per cent good, about 10 per cent fair to 
poor and 10 per cent bad, but states that improvements 
now contemplated in Nevada and California will rapidly 
tend to eliminate the scattered 10 per cent of bad roads. 
Water, so highly important to the tourist motoring through 
this part of the country, is, if anything, more frequently 
encountered on the Midland Trail from Ely to Los An- 
geles than on the Lincoln Highway from Ely to Reno. 

The Lincoln Highway Association is in duty bound 
to advise the thousands of transcontinental tourists truth- 
fully and accurately regarding the best routes for reach- 
ing the Pacific Coast, and the notoriously poor condition 
of the Lincoln Highway between Ely and Reno has been 
deterring hundreds of tourists from essaying the drive 
from Salt Lake City to Reno. They have been following 
the Midland Trail into Southern California in increasing 

arduous journey to the Zion Canyons, which are located 
within easy reach of the Arrowhead Trail, which in itself 
offers much in the way of scenic beauty to the traveler, 
and is, indeed, the recognized best route from Salt Lake 
City to Los Angeles, the terminus of this most wonderful 
itmerary to be found in the world. 

numbers. Unless some effort is made in Northern Cali- 
fornia and Nevada toward improving the trans-Nevada 
Lincoln Way, the Southern California metropolis will 
enjoy nearly 90 per cent of the transcontinental traffic 
during the coming season. 

Overland Trail Club Improving Northern Nevada Road 

The Overland Trail Club was organized at Reno, Nev., 
February 25 of the present year for the purpose of secur- 
ing the moral and financial support of all residents and 
others interested in the betterment of the roads through 
Northern Nevada running alongside a transcontinental 
railroad, with water from the Humboldt River close by, 
through the most fertile valleys in the State, where tele- 
phone and telegraphic communication, first-class supply 
stations and good hotel accommodations are to be had. 

The main difficulty the club had to contend with was 45 
miles of road that could not be depended upon for any 
length of time. This road lays between Fanning and 
Wadsworth. Immediately after organizing, the club be- 
gan the work or repairing an old railroad grade, which had 
been abandoned by the Central Pacific Railroad. 

Money for the purchase of culverts was raised and 
through volunteer labor the old grade was rebuilt, and is 
now, with the exception of two or three places, in good 
condition from Reno to Lovelock, a distance of 97.3 miles. 
The running time between these points has been reduced 
to three and one-half hours. 

As many as 125 men, on many occasions, have gone out 
for one day and installed culverts, bridges, dragged and 
cleaned the roads and, more particularly, the old railroad 
grade, with the result that the former "missing link" is now 
one of the best roads of the Trail. 

The route follows the line of least resistance, the Hum- 
boldt River, in its course through Northern Nevada. There 
are no summits to climb. 

French Believe War Will be Over Next Year 
Eddie Rickenbacher, now in France with the American 
army, has written friends here on the Coast that a French 
maker has already offered him terms for driving a French 
racing car in this country next year. Rickenbacher says 
that work has been started upon this car already. Alex- 
ander Churchward, of the A-B-C Starter Co., has received 
advices from a financial firm of France, representative of 
his company, stating that they are going ahead with the 
building of the plant and preparations to manufacture at 
an early date. Both of these incidents would seemingly in- 
dicate that in France they believe the war will be over at 
least by winter. 

October 21 — New York Speedway Races. 

November 12-17 — .Annual Show Los Angeles Motor Car 
Dealers' Association, Harris M. Hanshue, secretary. 

November 12-18 — Denver, Colo., Annual Show, Auto 
Trades Association, G. A. Wahlgreen, manager. 

January 5-12, 1918 — New York National Show. 

January 26-February 2 — Chicago National Show. 

February 16-25 — Annual San Francisco Show, Geo. A. 
Wahlgreen, manager. 

March 2-9 — Boston Show. 

♦.A.A.A. Championship Award Event. 

Digitized by 


Page 16 


October 15, 1917 

Feeding Sammies En Route 

Mobile Army Kitchen, Mounted on Four-Ton 

Riker Truck, Will Insure Warm 

Meals for Soldiers 

ANEW type of mobile army kitchen was demon- 
trated recently at New Haven. Conn., on Yale 
Field. Seventeen hundred and fifty men of the 
l()2nd Infantry were fed in less than an hour. The new 
kitchen will serve three hot meals a day to a force of 
2.()0() men and can provide enough coffee for 1000 men 
every 10 minutes. 

The Taft Army Field Kitchen, which is practically a 
steam hotel kitchen mounted on a motor truck, is the in- 
vention of J. C. LaVin, manager of the Hotel Taft. 
Associated with him in the development of his idea were 
C. M. Bradford, who supplied the Riker truck chassis on 
which the unit is mounted, and H. D. Baldwin, who built 
the body. 

United States Army officers who witnessed the dem- 
onstration in Xew Haven declare that the Taft Kitchen 
will probably revolutionize existing conditions of feeding 
armies, and that compared to it the much-vaunted mobile 
German soup kitchen looks like a toy. 

Mr. La\'in selected for the mounting of his kitchen a 
four-ton Riker truck, which has proved by its excellent 
service on the European battlefields and the Mexican 
border that it can stand up and do its work under war 
conditions. The kitchen proper consists of a 10-horsc- 
power steam boiler, two 90-gallon stew, soup or pot-roast 
kettles, and two 50-gallon coffee urns. The kettles and 

urns are heated both by steam jackets and by live steam 
injection, at the demonstration at Camp Yale coffee was 
boiled, from dead cold, in less than six minutes. So com- 
pact and well planned is the arrangement that the Taft 
Kitchen, with two cooks, displaces two company kitchen 
units of 80 men and 40 horses. Two of these mobile units 
will feed a full regiment, either in camp or on the march. 
Being capable of a speed of almost 15 miles an hour, the 
unit can precede its battalion on the march, cooking a 
meal on the road, and be ready to serve hot food immedi- 
ately the batallion halts. When the troops entrain the 
kitchen is put on a flat car and goes right on cooking. 

There is another way in which the Taft unit is an im- 
measurable improvement over the old methods — in the 
cleaning of mess kits after meals. Anyone who has ever 
seen a company of soldiers all trying to clean their kits 
in three iron kettles full of grease, pieces of unused food 
and a little warm water will realize what a blessing un- 
limited boiling water and live steam will be. 

It is planned to add to the equipment a six kilowatt 
generator to be operated by the Riker truck engine. This 
would furnish sufficient current for a 40-candle power 
lamp in the tent of each officer, for a 12-inch searchlight 
and for field wireless apparatus. 

Briscoe Designs One -Ton Truck 

The Briscoe Motor Corp.. Jackson, Mich., has designed 
a one-ton truck which is interchangeable in many of its 
parts with the Briscoe model 24 passenger car. The 
truck has a wheel base of 132 inches. Final drive is by 
chain, the clutch is of the cone type and the transmis- 
sion is mounted in unit with the jackshaft. The truck is 
listed at $1,(){)() and is equipped with electric starter and 


Digitized by 


October 15. 1917 


Page 1 7 

Reddenizing the Ford into a Truck 

Simply sliding over and bolting to the frame of the 
Ford pleasure car, the Redden Truck-Maker, manufac- 
tured by the Redden Motor Truck Co., Inc., Chicago, 
111., quickly develops a light, sturdy and rapid-moving 
commercial vehicle, having a wheel base of 128 inches 
and a carrying capacity of 2,000 pounds. Final drive to 
the wheels is by chains running on the Ford axle, which 
thus acts as a jack-shaft. The load carrying axle of the 
attachment is of solid steel. The heavy channel steel 
frame slides over and is bolted through the pleasure car 
frame, forming a splice as rigid as a lap weld and pre- 
venting any weaving or twisting of the frame. The length 
of tbe truck-making frame, back of the driver's seat, is 
S feet, 10 inches. The brakes are large emergency brakes 
with enclosed drums on the rear wheels, expanding type, 
operated by hand lever. There are extra service brakes 
on the Ford brake drum inside the bell-shaped sprockets. 
The sprockets eliminate the necessity for cutting off the 
I'ord axle by making it easy to bolt the sprockets on the 
casings with lock washers and nuts. The spring hangers 
and spring shackles are extra heavy castings and permit 
of extreme overload. The artillery wheels and solid tires 
are oversize. The Redden Truck-Maker is manufactured 
by the Redden Motor Truck Co., Inc., under the license 
of the Cook patent, which protects this method of con- 
verting pleasure cars into trucks from infringement. It 
is sold for $350, f.o.b. factory. 

High-Powered Used Passenger Cars for Truck Units 

Truck unit manufacture answers the question, **\Vhat 
will we do with the used car?" The future of the truck 
unit industry would thus seem to have a direct bearing 
on the success of the passenger car business. Among the 
first manufacturers to realize the importance of quality 
truck unit manufacture was President Fred Paterson, of 
the Detroit Truck Co. 

Most truck units are designed for converting Fords, or 
other light pleasure cars. But there is no reason, accord- 
ing to Mr. Paterson, why truck units for the conversion 
of the higher-powered passenger cars should not have 
their place, although it seems probable that the lower 
cost of operation and maintenance of the lighter cars will 
make them more acceptable to the generality of those who 
utilize the truck unit. 

Fulton Motor Truck Co. Preparing to Expand 

;\s a preparation for plans to expand into the largest 
exclusive builders of one and one-half ton trucks, the 
Fulton Motor Truck Co. is increasing the installation of 
its power, heating and lighting plant at Farmingdale. 
L. I., where the Fulton plant is located, according to in- 
formation just given out by William F. Melhuish, Jr.. 
president and general manager. The company also has 
])ut down its own water wells and pumps the water 
throughout the plant by the use of air compressors, thu<; 
having its own fire protection. The Fulton company ha<^ 
purchased and will shortly install semi- Diesel engines as 
the motive power to furnish power, light and heat in the 

Spokane, Wash. — The Dirks Motor Supply Co., capital 
$2.^.00(). has been incorporated by B. H, Dirks and A. G, 
Mite hum. 


U. S. Tire-Equipped Sanford on Long Trip 

A three-and-one-half-ton Sanford truck, driven by J. A. 
Nolan, service manager of the Sanford Motor Truck Co., 
Syracuse, N. Y., recently completed the first half of a 10,- 
000-mile journey. The truck, built on approximate army 
specifications, was equipped with 36x5 single front and 
dual rear pressed-on United States tires. The journey, 
starting at Syracuse, was through Buffalo, and then on by 
a devious route through Pittsburgh, Baltimore, Phila- 
delphia and New York. Nolan's orders from the factory 
was to put the truck through the most merciless usage 
possible on the journey. 

Motor of One -Ton Acme Truck Made Larger 

Continuing its policy of improving its product at every 
possible point, the Cadillac Auto Truck Co., Cadillac, 
Mich., manufacturers of the Acme line of 1, 2, and 3j^-ton 
worm drive trucks, has made a decided improvement in 
its 1-ton model by equipping it with a larger bore motor. 

The SyixS Continental motor formerly used, though 
giving good satisfaction, has been replaced by a Continen- 
tal 3^x5 power plant. With this larger motor, consider- 
ably more power is developed. 

The constant mesh transmission, a feature of all the 
Acme models that has been giving excellent satisfaction, 
continues to be used, and this unit in conjunction with 
this larger motor and high-grade Acme units and con- 
struction is rapidly creating a heavy demand for the 
powerful 1-ton Acme. 


Digitized by 


Page 18 


October 15. 1917 



AT EACH one of our seven branches, you will find a special display, during ALL-YBAS 
Car Show Week, of the most advanced development of the two-carsin-oae idea. 

Ton will see the new HUNDRED POINT SIX, the car of a Hundred Quality 
Features and its wonderful Kissel-built power-plant. Also the DOUBLE SIX, Kissel's 
new 7-pas8enger touring ** twelve** — 

Tou will see how the AIX-TEAB Top is BUILT IN— not en, with no visible fastenings or 
attachments, how the rigid construction permits no rattles, draughts or leaks — how it is 
entirely removable, giving you a wide-open, roomy, roofless touring car. Don't miss the 
nearest exhibition. 

one idea. Experienced car busrers in Seattle, Portland, 
Spokane, Oakland, San Francisco, Los Angeles, San 
Diego, Fresno — and all other leading centers on the 

Mention 'Motor West," Please, When Writing to the Advcrtiseri 

Digitized by 


October 15. 1917 


Page 19 


r^ October 13'^to 20*^ 

Kissel's Original Idea that 
Changed the Motoring 
Habits of a Nation 

The ALL-YBAB Car — Detach- 
able Sedanlet top mounted on 
Hundred Point Six 4- passen- 
ger Gibraltar Sedanlet body 
and same car with new Semi- 
Victoria Style Summer Top. 
Price complete, $1885. 

The ALL-TEAB Car — Detach- 
able Sedan top mounted on 
Hundred Point Six S-passen- 
tfer Staggered Door Gibraltar 
touring body and same car 
with new Semi-Victoria Style 
Summer top. Price complete, 

The ALL-YEAB Car — Detach- 
able Sedan top mounted on 
Hundred Point Six 5 passen- 
ger Gibraltar touring body 
and same car with top de- 
tached. Price complete, $1735. 

The ALL-YEAS Car— Detach- 
able Coupe top mounted on 
Hundred Point Six 4 passen- 
ger (iibraltar roadster l>ody 
and same car with top dc- 
tached. Price complete, $1735. 

The ALL-YEAB Car — Detach 
able Town Car top mounted 
on Hundred Point Six 5 -pas- 
senger Gibraltar Victoria body 
and same car with Victoria 
top. Price complete, $2050. 


Mention "Motor West," Please, When Writing to the Advertiser 

The ALL-YEAB Car — Detach- 
able Sedan top mounted on 
Double Six 7-pas8enger Gib- 
raltar touring body and same 
car with top detached. Price 

complete, $2650. 

Digitized by 


Page 20 


October 15, 1917 

Tractors as Road Builders 

Peculiarly Fitted for This Work, as They 

Are Economical, Thorough and 

Always on the Job 

TRACTORS are generally referred to nowadays as 
farm tractors, and it is true that the great majority 
of them are now used in agricultural work. It 
must not be supposed, however, that all of the modern 
tractors are limited in their work to the farm, as many of 
them are also adapted for freighting, logging, general en- 
gineering and contract work of various sorts, and particu- 
larly road building. 

Each class of work puts special requirements upon the 
tractor, and it must therefore be a tractor of all-around 
usefulness that is able to handle all the above classes of 
work satisfactorily. Road building is especially severe. 
In order to be a success in this class of work the tractor 
must be able to go into virgin land, pull down trees, up- 
root stumps and clear the right-of-way of boulders and 
other obstructions. It must travel over rough ground, 
haul rock, gravel and dirt for filling-in operations, pull 
graders, levelers, scarifiers, road graders, rollers and other 
tools, and handle no end of similar varied work. 

When road building: with tractors is done under county 
supervision, the tractors must give satisfaction not only 
to the supervisors responsible for its purchase, but must 
he so dependable, economical and efficient in its operation 


as to offer practically no occasion for criticism from the 
public and opposing political factions. When road work 
is done on contract the same requirements apply only in 
slightly lesser degree. The contractor who anticipates 
handling much road work must have a dependable tractor. 
Competition for road work jobs is generally keen. The 
tractor equipment, therefore, must be efficient and eco- 
nomical if it is to enable the contractor to make a fair 
profit. Much road work is subject to forfeit if the work 
is not completed on time. 

The great bulk of road mileage in this country must 
be of the ordinary improved dirt road for an indefinite time, 
the paved road predominating only in the cities and thick- 
ly-settled districts. In the building of dirt roads the trac- 
tor has better opportunity to show its versatility than in 
any other kind of road construction. It must work on 
muddy and slippery ground and not lose power through 
slipping. The weight of the machine must be so dis- 
tributed that it will not break down culverts or prove an 
excessive menace to bridges. In order to handle graders 
or trains of wagons in narrow places without the incon- 
venience and delay of unhitching and maneuvering, the 
tractor must be able to turn in a short radius. 

If a tractor is able to answer all these requirements, it 
can handle road work much more efficiently and economi- 
cally than any other form of tractive power. This has 
been proven repeatedly to many tractor users. In the 
state of Montana alone there are more than twenty 
counties doing their road work with caterpillar tractors, 
this type proving especially useful for this class of work 
because it possesses all the requirements of the ideal road 
building tractor. Caterpillar trac- 
tors are in use in Washington, 
Idaho. Oregon. Nevada, Califor- 
nia and Arizona. Humboldt 
County, Nevada, is using a cater- 
pillar tractor to pull ten 2>^-yard 
wagons full of gravel. This ma- 
chine graded as much as seven 
miles of road in eleven days, pull- 
ing two road graders and hand- 
ling the work at a cost of $30 per 
mile. Powell County, Montana, 
plowed 59 miles of road in 140 
days at a cost of $58 per mile, 
using a caterpillar tractor upon 
which the up-keep expense for 
two season's work was less than 
^2S. Another Montana county 
ran a tractor 2,300 miles in heavy 
dirt road work with a total repair 
cost of less than $10. 
.VT SMALL EXPENSE. The gasoHne tractor is pecu- 

Digitized by 


October 15. 1917 


Page 21 

A Great Truck to SELL 
Because A Great Truck to OWN 

The Clydesdale (so named after the great 
breed of draught-horses) was not designed 
upon the performance of a few trucks running 
quietly about the streets of American cities, 
always within easy reach of a garage. 

It was designed in strict accordance with 
the specifications of British Engineers who 
learned from grim experience what could be 
depended upon to work on shell-swept battle- 
fields — and what could not 

For more than two years practically the 
entire production of Clydesdales has been 

Radiator, The radiator is of the type used by the London 
General Omnibus — straight copper tubes without fins — of proven 
suitability in climates most severe on gasoline engine heat- 
radiation and easiest of repair when necessary. Protector-bars 
guard core against mechanical injury. 

CmUroUer. Krebs Patented Automatic Controller not only pre- 
vents overspeeding by driver, but also maintains any speed with- 
out constant need of driver's foot being held on accelerator. Un- 
like the usual so-called governor, it governs the engine-speed at 
all times, yet does not prevent use of accelerator. It also prevents 

absorbed by the British, French and Russians 
in their governmental service. 

But Clydesdale manufacturing facilities 
have now expanded to such an extent as to 
permit, for the first time, the acceptance of 
American business. 

If you are established and interested in han- 
dling commercial vehicles of the highest class, 
this is a rare opportunity to connect with a 
truck that stands on the threshold of a mighty 
American careen Check up the following 
refinements — 

engine racing when throwing out clutch to shift g^rs. 

Frame, The Clydesdale frame is much deeper and, therefore, 
stronger than usual in American practice, yet it is light in weight. 
Superior cross-scx-tion and a lighter gauge of metal, with proper 
cross bracing, here bring out the European design at its best. 

TranstntMion, A massive four-speed separate unit gear box, 
the type absolutely iruiistsd upon by the U. S. and Allied Govern- 
ments. Located centrally, reducing strain in universals. 

Drive, Final drive is by worm gears, the use of which is prac- 
tically universal on all high-class American and European trucks. 

THE CLYDE CARS CO., Clyde, Ohio 

Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Page 22 


October 15, 1917 

liarly fitted for road building be- 
cause it runs for hours without 
need for replenishing the fuel and 
water supply. One engineer and 
two men with blade graders can 
move dirt at a tremendous rate, 
putting it in the middle of the 
road and packing it thoroughly 
with but little loss of time to take 
on water or fuel. Because of the 
small delay for fuel and water 
supply, the gasoline tractor is 
vastly superior to the steam trac- 
tor, and of course so much more 
superior to horse power that there is no comparison. 

Sometimes the tractor draws a big elevating grader, 
which plows the dirt from the side of the road and de- 
livers it, by means of an endless apron, to the center, 
where the tractor packs it as it travels back and forth 
with the grader. This system is also excellent where the 
dirt must be moved any distance, for dump wagons catch 
the dirt delivered by the grader. It is then hauled to any 
fill which is to be made. Thus grades are rapidly elimi- 
nated and fills cheaply made. 

When the operators of the big graders behind the trac- 
tor are experienced, the sod and loose rubbish on the sur- 
face are quickly scraped loose and moved to the center of 
the road. The graders are so steered that the tractor 
travels back and forth over the center of the road, pack- 
ing it thoroughly and firmly. Later cuts with the graders 
move more solid dirt up on top of the sod. This solid 
dirt is packed together and a firm, well-crowned road bed 
is the result. A great proportion of the value of roads 
depends upon proper drainage. It is therefore of vital 
importance that an earth road be crowned sufficiently to 
shed rain. 


the traction lugs on the drive wheels, one of which runs 
in the furrow, loosens the hardpan, or plow soil, which, by 
creating a loose seed-bed below the depth of plowing, 
thereby permits the roots of the plants to grow deeper. 
It also causes the ground to better absorb and retain the 
moisture and in this way greatly increases the value of the 

This ingenious means for multiplying the value of the 
pleasure car has been successfully used by farmers and 
haulers long enough to demonstrate that it is practical, 
and it will more than double the value of the farmer's 
motor car. 

Staude Mak-A-Tracior 

The Staude Mak-A-Tractor will do the work that re- 
quires the combined efforts of four strong horses — in 
plowing, disking, cultivating and heavy hauling. It pulls 
two 14-inch bottom gang plows, a 16-section concave disk 
over freshly plowed fields, a four-horse 16-foot drill for 
seeding, or a 7-foot binder in heavy grain. Turning radius 
is remarkably small and the Mak-A-Tractor has eleven 
times the power of a Ford car. The Staude Make-A-Trac- 
tor can be used either with the Ford roadster or touring 
car without detaching the body and the change can be 
made in 20 minutes. The special equipment includes a 
special Staude radiator with six times the cooling capacity 
of the Ford radiator, a special multi-blade fan and a special 
force Ford oiling system. The Staude Mak-A-Tractor is 
sold for $195. 

One of these attachments has pulled a 10,0(K)-|)ound sep- 
arator; it has pulled an 8.U(K)-pound separator out 
of mud almost up to its axles and then attached 
another 8.000-pound separator and pulled both of them 
through village streets; it has pulled a string of five heavy 
army supply wagons; it has hauled a 25-ton house over a 
dirt road; it has pulled a 9.200-pound load of wheat up into 
a farm elevator and it has accomplished other equally diffi- 
cult feats. Such an attachment will plow from five to 
seven acres a day. while four horses will plow an average 
of about four acres daily. It will help increase crops, as 

New Principle Used in Fageol Tractor 

The farm tractor which the Fageol Motors Co., of Oak- 
land, Cal., is preparing to build will, the company's engi- 
neers state, solve the tractor problem for the orchardist 
and farmer, and give them a machine which will be 
superior to anything now on the market. The new trac- 
tors are the invention of Rush Hamilton, an expert me- 
chanic and practical farmer, who devoted many years to 
the study and perfection of his machine before turning 
it over as completed and ready for the market. 

Unlike either the caterpillar or broad-wheel type of 
tractor, or the convertible automobile tractors in common 
use today, the Hamilton machine uses an entirely new 
principle for getting its traction. Instead of flattening the 
ground in front of the plow or harrow or other machinery 
being pulled, this tractor draws its farm implements along 
after having loosened up the soil by its front wheels with 
their long blade-like teeth. 

These blades or teeth on the front wheels of the tractor 
enable it to walk right over all kinds of ground, and owing 
to the fact of its being built very low to the ground, the 
machine can go almost any place the farmer or orchardist 
wishes to send it. This is a big point in its favor, as here- 
tofore most tractors either could not be used near or un- 
der trees without the danger of damaging the limbs or 

The I^'ageol factory has acquired the rights to the Ham- 
ilton invention and will proceed to make them as soon as 
the new factory is built and the machinery for same 

Modesto, Cal.— J. H. Clark & Co. have added the Mit- 
chell car agency. 

Woodland, Cal. — Rice & Forrest, Haynes dealers in 
Sacramento, will open a branch agency here. 

Digitized by 


October 15. 1917 


Page 23 

U for 

GMC Trucks Back Up the Big Guns 

Battleships and armies, shells and 
munitions— these are vital needs in 
our nation's war. Without them 
victory is impossible. 

But important as they are, this war*s win- 
ning depends in greater measure on our in- 
dustries. Never must pressure be put on 
production as now; never have our mills, 
factories and farms been forced to such 
supreme efforts. 

And aiding in this mighty work, backing 
our guns at the front, pushing our produc- 
tion at the rear, GMC Trucks are stepping 
into the breach. 

Their steady, sure methods, their never- 
faltering performance, their strength, rug- 
gedness and power enable them to 

surmount trying transportation obstacles. 

They do day and night work if necessary, 
make long trips cross-country over rough 
roads and difficult grades, haul huge loads 
at increased speed. They aid the railroads 
in transportation, help American industry 
bear up under war's burden. 

Just as GMC Trucks are helping thousands 
of business men in every part of the coun- 
try — in every line of work, so they can help 
you in your business. Write us at 
tion on GMC Trucks in your line. 

General Motors Truck Company 

pontiac, mich. 

New York Philadelpliia Boston Chicago 
St. Louis San Francisco 

Distributors Most Everywhere 


Mi'iitiun "Motor West," IMeuse, When Writing to the Advertiser 

Digitized by 


Page 24 


October 15. 1917 


Briscoe Goes 26 M. P. G. On 1 300-Mile Trip 

Twelve hundred ninety-seven and seven-tenths miles, 
over heart-breaking roads, on 48 gallons and tw^o quarts 
of gasoline, or an average of 26.7 miles to the gallon for 
the entire distance, is a record that any cross-country 
driver would be expected to boast about. This perform- 
ance was made by Charles F. Hopkins, Jr., in a brand- 
new stock Briscoe from Jackson, Mich., to his home city. 
St. Augustine, Fla. This economy run over the Dixie 
Highway was not staged as such runs are usually staged, 
Mr. Hopkins starting out without any extraordinary 
preparations, and not even taking the advantage that 
would be given by using high-test gas. 

Recent Publications 

**The Ford Motor Car and Truck and Tractor Attach- 
ments," by Harold P. Manly, is a response to the insistent 
demand for a new book which treats both of the construc- 
tion, care and operation of the Ford car as well as of the 
steadily increasing auxiliary uses to which the Ford car 
is put. The work is sold bound in limp cloth for $1, or in 
leather with red edges, for $1.50. Published by Frederick 
J. Drake & Co. 

The Du Pont Co.. of Wilmington, Del., has just issued 
a very interesting booklet entitled. "The Giant Laborer." 
It points out and proves the advantage of using Du Pont 


TluK BriKcoe car has two stfcrin^ wheels, two sets of pedals, tw^o 
ae<-eleratoT8, two everything that eoinex into play in drivinjf a car, even 
two pusii-buttons for the horn. The wh«els are connected by an endless 
chain and the clutch pedals and brakes t>|)i'rate on one shaft, so that 
eiilier p>erKon in the front seat may have complete mastery over the car. 
With the operating pai ts all doubled and interconnected, the teacher has 
perfect control of the car at all times, and can assume command im- 

'diately if danger is ahead. 

At Fort Sheridan, 111., recently, a stock Elgin touring car jumped 4 \'^ 
feet clear of the ground. In order to perform this unique feat, the i-ar 
approached the mark at a speed of more than 45 miles an hour, rising 
on a slight incline 18 inches high at the point of jumping off. Th*- 
Elgin hurdled through space and alighted safely at a point 60 feet and 
6 inches distant. The same car covered 73 feet at Belleville, III., on 
June 18th, 1917. 

explosives for various agricultural and miscellaneous 
uses. The company has also issued a Very attractive hook 
entitled, "The Sport Alluring." which gives a very differ- 
ent idea of what one usually thinks the sport of trap- 
shooting is. Both books will be sent on application. 

An addition to tire literature which will be welcomed 
by motorists everywhere, is the booklet just issued by 
The Goodyear Tire & Rubber Company, Akron. O., on 
Maximum Mileage, which tells "How to get the Most out 
of your Tires." The new booklet is the result of years of 
experience in building miles into tires, and should its mes- 
sage be heeded and put into practice, three-fourths of our 
annual waste in tires could easily be saved. Tire men agree 
that three magnificent transcontinental highways could be 
built yearly with the money spent by motorists for tire 
mileage which they do not receive. The Maximum Mileage 
booklet may be secured at any ("loodyear Service Station 
or bv writing to The Ooodyear Tire & Rubber Co., Akron. 

.IiLst how soon the "Snmmies" shown aboard the Stndebaker mu- 
chino jrun cais in tht-se photos will koi* active service on some sector of 
the French front is hisrhly problematical, but it is safe to assume that 
it will not be long. They are highly trained and in perfect fighting trim, 
due to their experience on the M«'xic»n border, and are "itching for an 
argument with the Bochen." Besides ith crt w of eight men, each Studc 
baker machine gun car mounts t .vo of the famous Lewis machine guns 
and carries 20,000 rounds of ammunition, tools, water, gas and oil. 

Digitized by 


October 15. 1917 



25,000 Republics Now Serve 

thelbnnageof American G>inmerce 

bradT— Five-To n w it h the Republic c»- 
■acHy ioc esceas strain. LoBg atroke motor. 
AzmmdTsFpeRadiatoc. Intflroal Getf DriTe. 
leS-incfa w fo a lbM o, Esfcra.hMTy prnwd 
Sled frame 9 inchM deei>. Nkkol dloy aprags, 
iroiit 42x5 mchea, raw aadenlnnc S4x5 mchet. 
Four loffironi speeds. Chassis L o. b. faie- 

io«7 •♦aso 

Refmblic DisiMitch—Mazimam caiMidty 
1500 pounds. In use in hundrads of lines. Fur- 
nished complete with esmrew body, canopy top, 
side curtains, windshield, f .o J>. factory. »Sefl^ 
or with beautiha solid panel body • 9930 

CONSIDER the mean- 
ing of 25,000 Re- 
public Trucks in daily 
use — in all branches of 
» business. It is a tribute 
beyond challenge to die 
surpassing merits of 
Republic construction, 
die Republic-Torbensen 
Internal Gear Drive, and 
the Republic low prices 
made possible by sixteen 
years of truck building 
experience, and our ex- 
ceptional manufacturing 

Seven Republic models 
provide all capacities for 
every purpose. 

We furnish bodies for every 
need, including hoist, grav^ 
ity, or elevating dump. 

In more than 900 principal 
cities — in every state, ana m 
foreign countries—Republic 
Dealers back these trucks 
with *'The Strong Right 
Arm of Republic Service." 

capacity for 


ftoF Ton Witn ^ --,. ^ 

strain. This new model has a w h as lbas a of 
12S inchastRepobUc Motor, R«p«iblicAimorad 
Radiator* R • - •" • • -* 

Drire, and ( 



with RepabBe capac 
lis^new model has a 

public Motor, Rep 

ublio>T'>rbensen Internal Gear 

idienduiinf truck malarial and 

OMSsit with seat. f. o. b. fae- 

Modal T. Throo and Ona-Half Ton 

^The famous "Republic Dreadnaught." is en* 
gaged in all lines of heavv trucking ssurvice in 
every part of the United States. Its power and 
capacity ara far in excess of the requirements 
of all ordinary loads of heavy trucking. Chas- 
sis f. o. b. factory . . • • 9870O 

1 0. One-Ton— This truck, one of 
popular of the Republics, is furnished 
leve at its low price, with stake or flare- 
espreM body, seat, and bow top. f . o. b. 

Modal 1 1, One and One-Half Ton 

—The famous Republic "Big Middleweight." 
Widely adopted by shrewd truck users whose 
business is growing, and who buy trucks for the 
future as well as the present. All features of 
Republic strength and excess capacity. Chas* 
sis, f. o. b. factory . • . 914SO 

Modal A« T%ro-Ton— So many exception* 
at records have been made by the Republic 
two-ton that a lion's share of credit falls to it ia 
the fame of the Republic line. You get all the 
service that can be built in a two*ton size with 
Republic capacity for excess strain in Model A. 
Chassis, f. o. b. factory • • • 91880 

Write for catalog of model you are interested iiu Address Department AL 

Republic Motor Truck Company, Inc., Alma, Michigan 

See yoar nearmei RepwMie Deaier — Detdere and Seroice SiaiianB in over 900 prineipei ciiiee 


Digitized by VnOOQ IC 

Mention "Motor Wtst,'* I*lease, When Writinj; to the Advertiser 

Page 26 


October 15. 1917 

Chalmers Dealers to Stick. 

Walter E. Flanders, president and 
general manager of the Chalmers 
Motor Co., discussing the recent Max- 
well-Chalmers deal, says: "In the 
Chalmers organization there are some 
of the finest distributors and dealers 
in the business, and we are going to 
keep all of the good ones if we can. I 
thank the manner in which Maxwell 
dealers stick to us is pretty good evi- 
dence of the fact that we will be able 
to hold the Chalmers dealers* organi- 
zation. There have been many ru- 
mors that we are going to drop the 
Chalmers cars and build trucks in the 
Chalmers plant. We may build some 
trucks, but long before we get trucks 
under way we will be producing Chal- 
mers passenger cars at the rate of 
nearly 100 per day and continue this 
production to meet the dealers' re- 
quirements. The dealer situation is 
entirely in Mr. Toner's hands and I 
know he intends to hold both our 
Maxwell and Chalmers dealers right 
where they are now. Where we have 
a good Chalmers dealer he can rest as- 
sured that he will retain the Chalmers 
line and be able to make money out 
of it. We do not intend to make any- 
thing but a Chalmers car which will 
be as good in its price class as the 
Maxwell has proven to be in its class." 

4t 4t 4t 

Redden Resigns to Market Tractor. 

C. F. Redden, president and founder 
of the Redden Motor Truck Co., has 
sold his entire holdings and interests 
in the company and has resigned from 
the presidency in order to devote his 
entire time and attention to the de- 
velopment of a sales organization 
which will market a popular-priced 
farm tractor. It is claimed that Red- 
den was the pioneer manufacturer ot 
attachments for converting pleasure 
cars into trucks, having started in the 
business something over two years 

4t ♦ 4e 

May Build Chalmers Trucks. 

Refinancing plans for the Chalmers 
Motor Corp., New York City, and the 
five-year lease of its plant and assets 
to the Maxwell Motor Co., have been 
ratified by stockholders of the Chal- 
mers company. In taking over the 
Chalmers plant the Maxwell Motor 
Co. will continue the manufacture of 
Chalmers cars. Also, the Maxwell 
will use its surplus space to manufac- 
ture Chalmers 3-ton trucks, providing 
the Maxwell fails to receive the ex- 
pected government contract for four- 
wheel-drive trucks. 


"FlxAoty Qassif 

How Elgin Production Has Increased. 

With a present factory output of 
40 cars per day, the Elgin Corporation 
is producing more automobiles than 
any company in Illinois or Indiana, 
not withstanding the fact that Indiana 
is the home of some of the oldest and 
best-known companies in the busi- 
ness. Indicative of the company's 
rapid growth is a comparison of the 
factory output of 724 cars for the en- 
tire season of 1916 and the single 
month of August, 1917, when 806 cars 
were produced, or more than were 
built during the entire season of 1916. 


President Turnbull Motor Truck Co., Defiance, 

O., and Treasurer and General Manager 

Allen Motor Co., Fostoria. O. 

Harroun Begins Production. 

The Harroun Motors Co., Wayne, 
Mich., has recently been delayed in its 
deliveries of Harroun cars by the 
bankruptcy of a castings company 
which was manufacturing castings for 
the Harroun and was holding the 
company's patterns. At a recent 
stockholders' meeting John Guy Mon- 
ihan, president, announced that the 
company was not only solvent but 
could liquidate at once and return 
every dollar invested. After having 
resumed deliveries. the company 
shipped eighteen cars one week and 
more than thirty the next. It expects 
to turn out 2,400 cars the first year 
following a steadying in the prices of 
materials, and 50,000 the second year. 

Hyatt Roller Completes Journey. 

The famous Hyatt Roller Buick re- 
turned to Detroit recently from the 
Pacific Coast, closing what was more 
a circuit of the United States than a 
coast-to-coast trip. The Hyatt Roller 
carried a letter from Mayor Rolfe of 
San Francisco to Mayor Marx of De- 
troit. The car started its journey 
from Detroit, June 4, and traveled 
east. It visited Boston and New York 
and went as far south as Washington, 
then turned west to St. Louis, via 
Pittsburgh and Indianapolis. Cross- 
ing the great plains and climbing the 
Rockies it reached Salt Lake City and 
from there continued on to the Coast, 
journeying through the Tonopah gold 
region until further westward travel 
ended at Los Angeles. Turning north 
up the Coast the Hyatt Roller visited 
San Francisco and Seattle and swung 
eastward again from the latter city. 
The schedule was adhered to abso- 
lutely all along the way. The original 
set of Hyatt bearings, which were in 
the Buicic the day it left the factory 
in 1909, are still in good condition. 

* * * 

Ross to Continue Eight Only. 

H. D. W. Mackaye, general mana- 
ger of the Ross Automobile Co., De- 
troit, announces the decision of his 
company to continue the manufacture 
only of its famous eight-cylinder 
model fitted with the Herschell-Spill- 
man motor. There had been a report 
that the company would manufacture 
a six-cylinder car. Mr. Mackaye says 
that Eastern financial men are antici- 
pating the removal of the plant from 
Detroit to an Eastern city. 

4e 4e 4e 

Maxwell Earns $5,507,647. 

The Maxwell Motor Co.. Inc., De- 
troit, made net earnings of $5,507,697 
during the fiscal year ended July 31, 
1917. This amount, with the undi- 
vided surplus of $5,510,775, gives a 
total corporate surplus of $11,018,472. 
Regularly quarterly dividends of 1^ 
per cent have been paid on preferred 
stock, and four quarterly dividends of 
2yi per cent each on common stock 
have been paid during the past fiscal 

* * * 

Shaler to Build Plant Additions. 

The C. A. Shaler Co., Waupun, Wis., 
manufacturer of vulcanizing and tire 
repairing apparatus, has purchased ad- 
joining land upon which to erect a new 
warehouse and shipping room. The 
company plans to build several other 
factory additions ii^ the autumn. 

Digitized by VnOOQ IC 

October 15. 1917 


Page 27 


Spark Plugs 

Special for Ford Otn 

BognUr for liazwells 

Begular for Willyf-Orerluid 


Begular for Stndebaken 

AC Plugs have proven to be the best under all conditions. That is why 80 manufacturers of Automobiles, Trucks, Tractors 
and Aeroplanes use them for regular equipment. The leading race drivers are using them. Your motor will not give its best 
performance unless equipped with AC. You will come to them in time. Why not buy a set now and note the improvement! 






























Great Western 














De Tamble 





























































U. S. Truck 







Above is a partial list of cars for which we carry transmission and rear axle parts. Gears for 150 makes and 650 models 


1312 S. Hope St, Lot Angeles 
1461 Micliigan Ave., Chicago 


844 Eighth Ave., New York 
291 Marietta Ave.. AtknU 


Mention "Motor West " Please, When Writing to the Advertiser Digitized b) 

Page 28 


October 15. 1917 

Robert H. Solomons, Secy. Geo. C. Gordon, Pres.-Treas. 


Hal T. Boulden, Sales Dir. 

Big Gains in General Motors Sales. 

The General Motors Co. showed 
sales of 18,117 trucks and passenger 
cars during August, as compared with 
11,717 in August, 1916, a gain of 54 
per cent. These sales, which are not 
merely production figures, make a 
total of 217,000 motor vehicles for the 
year as compared with output of but 
185,000 during the fiscal year ended 
July 31. August truck sales amount- 
ed to 1.069, compared with 235 in Aug- 
ust of last year. Tht General Motors 
Truck Co. showed a gain in business 
amounting to almost 400 per cent. 
Every unit is surpassing last year's 
sales records. Buick car sales were 
first, with 10,874 for August, compared 
with 8.461 a year ago. Net profits of 
General Motors for the fiscal year 
closed July 31 were approximately 
$30,000,000. against $28,789,560 in the 
previous fiscal year. After allowing 
for a 6 per cent dividend on the $20,- 
000,000 preferred stock, 34 per cent 
was paid upon the outstanding com- 
mon stock. 

♦ ♦ ♦ 

Grant Adds for Truck Manufacture. 

The Grant Motor Corp., Cleveland. 
O., will build an addition to its fac- 
tory which will cost $750,000. Dimen- 
sions will be 875x60 feet and it will be 
four stories high. The increased 
space has been made necessary by the 
taking over of the Denneen Motor 

Co., manufacturer of Denmo trucks. 

♦ * * 

Westinghouse Declares Dividends. 

The Westinghouse Electric & Mfg. 
Co., Pittsburgh, F^a., has declared 
quarterly dividends of 1}4 per cent 
upon both common and preferred 
stock. The dividend upon common is 
payable Oct. 31, and that on preferred 
on Oct. 15. Each dividend amounts 

to 87>1. cents a share. 

♦ * * 

Carlisle Tire Starts Production. 

The Carlisle Cord Tire Co., Xew 
York City, has started deliveries of its 
tires three months after the organiza- 
tion of the company. The company's 
plant is located at Andover, Mass.. 
and production of Carlisle tires was 
commenced only after exhaustive tests 
had been made to develop the best 
Tiodel of tire. 

Hudson Men Form New Company. 

Announcement has just been made 
of the incorporation of Essex Motors, 
with an initial capitalization of $500.- 
000, all paid in ; and with the following 
officers, W. J. McAneeny, president: 
R. B. Jackson, vice-president; A. 
Barit, treasurer; J. L. Vette, secretary. 
The board of directors includes, in ad- 
dition to the above officers, R. D. 
Chapin, F. O. Bezner and O. H. Mc- 
Cornack* The announcement is of par- 
ticular interest because of the fact that 
all of the officers and directors are at 
present associated with the Hudson 
Motor Car Co. The organization of 
Essex Motors will provide for the de- 
velopment of a car in a price field not 
competitive with Hudson. There is no 
connection whatever between Essex 
Motors and the Hudson Motor Car 
Company, however, aside from the 
fact that these stockholders and direc- 
tors are interested in the Essex Motors 
as individuals. 

* * * 

New Jordan Price List. 

The Jordan Motor Car Co., Cleve- 
land, C, has put into effect a new 
price list on Jordan cars. The three 
open car models, embracing the seven- 
passenger touring, four-passenger 
sport model and two-passenger road- 
ster, will all be sold at the price of 
$1,995. The roadster and touring car 
were formerly listed at $1,795 and the 
sport model at $1,895. The sport lim- 
ousine sells for $3,300, the town car 
$3,100, the brougham $2,900, and the 
sedan $2,650. 

* * * 

Coburn Joins Rankin Agency. 

Andrew E. Coburn, former adver- 
tising manager of the Maxwell Motor 
Co., has joined the staff of the Wil- 
liam H. Rankin Co., advertising and 
merchandising counselors of Chicago 
and Xew York. Coburn has been 
notably successful in writing and pre- 
paring the Maxwell advertising cam- 

* * * 

Gargett, of Republic, Promoted. 

Ford \V. Gargett. formerly assistant 
sales manager of the Republic Truck 
Co.. Alma, Mich., has been promoted 
to export sales manager and advertis- 
ing manager. 

Detroit Truck in New Factory. 

The Detroit Truck Co., Detroit, 
Mich., has acquired a new factory 
containing 220,000 square feet of floor 
space and a production capacity of 
28.500 truck attachments a year. The 
company is manufacturer of the Ton- 
ford converter for Ford cars, officials 
of the company are Fred Patterson, 
president; H. A. Conlon, formerly 
field sales manager for the Federal 
Motor Truck Co., sales manager; E. 
A. Haskins, former Federal service 
manager, factory manager; D. F. 
Whittaker, former Federal advertis- 
ing manager, is advertising manager 
for the Detroit Truck Co.; and H. E. 
Pierce, formerly Regal purchasing 
agent, is purchasing director for the 

Detroit Co. 

* * ♦ 

Studebaker Sales Are Very Brisk. 

The Studebaker Corp. of America 
has lately been benefited by increased 
sales of cars in the last two months. 
Mid-August sales totaled nearly 1,000. 
Since the opening of the present year 
the company has sold over 32,000 cars, 
as compared with about 45,000 sold in 
the same period of 1916. The compara- 
tive slump in sales is due to the un- 
easy conditions in the automobile in- 
dustr\' lasting through May and June. 
Xet profits for the six-months* period 
ended June were just under $3,000,000, 
compared with $8,611,245 in 1916. The 
company is now turning out nearly 

1,000 cars a week. 

* * * 

Elgin Elected to N.A.C.C. 

At a meeting of the National Auto- 
mobile Chamber of Commerce, Sep- 
tember 5. the Elgin Motor Car cor- 
poration, of Chicago, was elected to 
membership. The Elgin corporation 
has made great strides since its or- 
ganization a little more than a year 
ago and is now shipping an average of 
40 cars a day. Xew factory additions 
two and one-half blocks long are be- 
ing rushed to completion and will be 
ready in their entirety within 90 days, 
thus enabling the company to more 
than double its present rite of pro- 

* * * 

Automobile Repairmen to Organize. 

Organization of approximately 3,500 
men under 162 officers, including three 
majors, into three army units to repair 
motor and other transportation which 
the army will use in France and else- 
where, was recently ordered by the 
government. The men are probably- 
intended for use back of European 

* * * 

Amazon Installs New Laboratory. 

The Amazon Rubber Co., Akron, O., 
has installed a new, complete and up- 
to-date chemical laboratory in its plant 
for the purpose of making exhaustive 
experiments in rubber along new lines, 
in addition to further perfecting, if 
possible, its line of tires and tubes. H. 
L. Arbogast, formerly assistant chemist 
of one of the large local factories, has 
been given charge^lrf^e^d^partment. 
Digitized by 

ge locai lacioi 

October 15. 1917 


Page 29 

Some people have luck; others 
have Kelly-Springfields. The 
trouble with luck is that it 
isn't a thing you can count on. 

Kelly-Springfield Tire Co. 

Executive Offices 

Seventh Ave. at 57th St., New York. 

General Seles Department 

1900 Euclid Ave., Cleveland, O. 



Motor West 


November 1st 

IT will be much larger and 
much more copiously illustrated 
than usual ; printed on the same 
fine stock which has been consist- 
ently used in "Motor West" despite 
the constantly increasing cost; and 
distributed liberally all over the 
Pacific Coast, as befits the motoring 
authority of this section. 

Advertisers desiring to take 

advantage of this opportunity to set 
forth the merits of their products to 
the Pacific Coast motoring com- 
munity are urged to send in their 
copy early. Last advertising form 
goes to press October 31st; we 
can handle copy up to 3 P. M. on 
that day. 

Motor West Publishing Co. 


Mention "Motor West." Please, When Writing to the Advertiser 

Digitized by 


Page 30 


October 15. 1917 

Willys Car to Meet Ford Price? 

John N. Willys, rumor has it, will 
build a car selling under $500 that will 
be a strong rival of the well-known 
low-priced masterpiece of Henry Ford. 
The exact price of the new car is un- 
known, but is reported to be very near 
the figure set for the Ford car. The 
car is rumored as being of an extreme 
simplicity and as weighing about 100 
pounds less than the Ford, with fewer 
parts and all parts standard, making it 
easy to assemble in large quantities in 
the numerous large service plants of 
the Willys-Overland throughout the 
country. After many months of pains- 
taking analysis and effort to bring the 
car to mechanical perfection, prepara- 
tions are being made for a gigantic 
production which will be the strong- 
est challenge ever offered to the Ford 
supremacy. The new car will differ 
from the Ford in being completely 
equipped with ignition, starting and 
lighting systems. 

* * * 

Facts Indicating Saxon Prosperity. 

There are today 82,694 Saxon motor 
cars in service in all parts of the world. 
The average distribution of Saxons 
during the three and one-half years 
since shipments commenced has been 
23,600 cars a year. Since the cofnpany 
was organized, it has earned its orig- 
inal capital thirteen times over. The 
high mark set in the past is being con- 
tinued. The orders for Saicons are 
1,000 cars ahead of the factory pro- 
duction at the present time. 

« 4c 4t 

Maxwell Model to be Larger. 

The Maxwell Motor Co., Detroit, 
Mich., will probably make no conspicu- 
ous mechanical changes in its line of 
models for the coming year. The chief 
innovation will be a longer wheel base 
of 109 inches, instead of 103 inches as 
in former models. Several improved 
closed bodies will be added to the line, 
among them a sedan, a berline limou- 
sine, a coupe which will sell at $1,095, 
and a five-passenger touring car with 
all-year top selling at $855. Both the 
five-passenger touring car and the 
roadster sell for $745. 


R«l»aired by a 













All work guaranteed for life of Motor* 

Welding and Brazing of all metals. 


433 GeMea Gate Ave, Saa Fraacitce, Cal. 

PUm, Market S47f 

Duplex May Use Charlotte Plant. 

H. M. Lee, president of the Duplex 
Truck Co., Lansing, Mich., is authority 
for the statement that it may be neces- 
sary for the company to operate the 
plant of the company at Charlotte 
should the business continue to in- 
crease as consistently as it has during 
the last three months. Since the Du- 
plex company was reorganized and 
taken over by Lansing capital, the out- 
put has increased to 75 trucks a 

* * » 

Peerless Builds Trucks for Allies. 

The Peerless Motor Car Co., Cleve- 
land, O., is now producing 15 trucks 
per day for the Allies. Additions to 
the factory became necessary in order 
to maintain the schedule for passenger 
car production and a new warehouse 
has been erected, with dimensions of 
400x48 feet. 


Sunderman Tests Kerosene Carburetor 

Captain F. A. Sunderman, of the 
Sunderman Carburetor Corporation 
has recently returned from a trip of 
more than 3,000 miles in a car fitted 
with the kerosene vaporizer recently 
invented by himself. He experienced 
no difficulty in convincing the experts 
of the Patent Office that his carbure- 
tor was of such a distinctive and radi- 
cal character that it infringed on no 
patents known. Mr. Sunderman. 
using kerosene bought at grocery stores 
en route, averaged 19.28 miles to the 

4t 4t 4t 

Doble Co. Locates First Plant. 

With orders booked for Doble- De- 
troit steam cars to the amount of over 
$18,000,000, the Doble-Detroit Steam 
Motors Co. has announced the loca- 
tion of its first plant, in Detroit. This 
building, which has been leased for a 
period of five years, is three stories 
and basement, with the possibility of 
adding another story. The present 
floor space is 52,000 square feet. The 
plant will be used entirely for assem- 
bly, as the engines and boilers for the 
company will be made elsewhere, 
probably by the Jacobson Machine 
Co., of Warren, Pa. The General 
Engineering Co. and the Doble-De- 
troit Steam Motors Co. will continue 
their joint offices at 808 Marquette 
building, Detroit. In the factory just 
completed there is a capacity, accord- 
ing to President C. L. Lewis, for 
2,500 cars, although it is not the plan 
of the concern in the first year to go 
to the limit of the capacity. 
* * * 

Conveyor System at Inter-State Plant 

Inter-State cars are now built along 
the latest progressive lines. The re- 
cent installation of a conveyor sys- 
tem from the chassis paint through 
the final assembly has made it possi- 
ble to adequately take care of the de- 
mand for Inter-State cars which has 
increased over 50 per cent in the past 
60 days. A new compressed-air, 
chassis-painting machine has also 
been in operation at the Muncie 
(Ind.) plant for some time. By this 
device as many chasses can be paint- 
ed in one day as it would ordinarily 
take a dozen men to finish. 

4t 4t 4e 

Rowe Calk Absorbs Diamond Chain. 

The Rowe Calk Co., of Plantsville. 
Conn., has acquired by purchase the 
Diamond Chain Co. of York, Pa. The 
Rowe Calk Co. manufactures the 
widely-known Prest-0-Grip Anti-Skid 
Chains for trucks with solid tires. 
Prest-0-Grips, after three years of ex- 
perimenting and of merchandising in a 
small way, were perfected and given to 
the motor truck market a year ago. 
After a while the Rowe Calk Co. found 
it necessary to greatly increase the 
Prest-O-Grip manufacturing facilities, 
and the business has now expanded to 
a point where it has become necessary 
for the Rowe Calk Co. to have some 
certain supply of chain to protect the 
dealer and consumer. 

Digitized by 


October 15, 1917 


Page 31 

±ieaviiy enameled in black. Ke- 
flector plated with pure silver. Ni- 
trogen bulb. Dust-proof switch in 


— a high-grade searchlight, designed along scientific lines, 
is now ready for distribution. It will retail at 



— ^has a complete swing horizontally, and a vertical move- 
ment of 225'', permitting night inspection of the motor 
and lighting inside of car. 

— detached from the support, it may be used as a trouble 
lamp or fc. camping, etc. 

Attractive discounts to dealer and jobber. 


Pacific Coast Distributors. 
Los Angeles, San Francisco, Portland and Seattle. 


WILLIAMS MFG. CO., 310 N. Flower St., SANTA ANA, CAL. 



^ I == (^^-^^ FROM PASADENA) 




TiclMta from Acnta oiilr~Caa<iuctan do not (.U thoo 


OCTOBER 20th and 2l8t 


' MAURICE Mclaughlin, simpson sinsa- 




Ye Alpine Tavern and Cottages offer every comfort 
at Moderate Prices. 


tXtaetin^ xnt/i Cxade 

CRUMP'ta Ford transmission 


Ford trucks with only Ford two-speed control are in- 
efficient. Crump ^s auxiliary adds, with shift lever con- 
trol, a powerful low, slower than the Ford low, to start 
easily on any grade; an intermediate and a positive 
neutral. These three added points give the Ford truck 
the flexible power range essential to efficiency. Under- 
drive for trucks and overdrive for pleasure car. 
* * Gears-in-mesh ' ' make easy shifting, no stripping and 
quiet running. Positive neutral makes easy cranking. 

Vanadium steel shafts, ball bearings, 
hardened and ground gear steel. Equip- 
ment that is built to outlast its compan- 
ion parts. 


Sole Manufacturers and Distributors 


1416 8. LOS ANGELES ST., 

Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Page 32 



October 15. 1917 

JJew Jhings In the 
Hccessones Held 


The Metal Specialties Co., manufactur- 
ers of the Presto line of accessories, was 
the winner of the blue ribbon, the highest 
award at the National Exposition for Ford 
Accessories, for the **most complete and 
easily understood exhibit.*' The articles 
that were closely related to each other 
were displayed upon the same panel. The 
cigar lighters and the inspection lamps 
were exhibited together. The dash lamps 
and cowl lamps were shown in a careful 
and pleasing design. The electric engine, 
radiator and carburetor heater was given 
a panel to itself and displayed upon the 
counter; the Al weather Protector and 
Tire Tool were given places of prominence 
bv themselves. 


Whirling Flags is the latest response to 
the demand of the motorist for neatness 
and trimness in the patriotic emblems he 
' carries on his car attached usually to the 
radiator cap in this strenuous period of 
war. Silk and canvas flags quickly be- 
come frayed, torn or weather-worn. 
Whirling Flags is of metal and revolves 
in the manner of a pin-wheel. It may be 
attached to the radiator cap in a minute 
and comes complete with a small attach- 
ment. Sales are handled by the Prismo- 
iite Co., C'olumbus, O. 


The Draver Wheel and Tire Carrier has 
for its first purpose the protection of the 
spare wheel or tire carried on the rear of 
the car from thieves. A hardly less im- 
portant fact is that it keeps out rain, 
snow, sun or du£t, almost as great enemies 
to exposed tires as actual hard service. 
It can carry a wheel without a tire, with 
the hub clamped between the end plates 
and the space between closed with a flexi- 

First photograph obtained of the Carlisle Cord 
Tire in service. Manufacture of this new tire, 
which is noteworthy for the extreme strength 
and size of the cords used in its carcass, is 
under way at the factory in Andovcr, Mass. 
' The officials of the company state that produc- 
tion will be increased in volume rapidly. 

ble cover to protect the whole or a de- 
mountable rim without a tire, or the tire 
itself, clamped between the end plates. 
Even two wheels or a like number of tires 
can be carried. The exposed tire car- 
ried on the rear of a car is a sightly de- 
tail — the Draver Wheel and Tire Carrier 
gives all cars a neat, finished appearance. 
The turn of a key and throw of a hand 
lever releases the wheel, tire and tools, 
ready for instant service. The Draver 
Wheel and Tire Carrier is manufactured 
bv the E. R. Draver Mfg. Co., Richmond, 


The Noglair Automobile Lens is manu- 
factured by the Noglare Auto Lens Co., 
Portland, Ore. Rigid official police tests 
in San Francisco, Seattle, Portland and 
other cities have given this lens a per- 
fect rating. The chief feature claimed 
for the Noglair lens is a complete absence 
of any trace of glare or dazzle to blind 
the eyes of the drivers of approaching cars. 
This highly desirable condition results 
from the two styles of glass of which the 
lens is composed — the upper part being 
formed of clear prisraed glass, and the 
lower part of sanded glass. The reflector 
throws the beam downward through the 
clear prismed portion of the lens, casting 
a fine light upon the road for a distance 
of from 500 to 600 feet while the beam 
thrown upward by the reflector, passing 
through the sanded glass at a height of 
40 inches, where it meets the eyes of ap- 
proaching drivers, is soft and diffused. As 
to side light, this is given by the clear 
prismed upper portion of the lens, which 
gathers the light together in a broad, flat, 
rectangular beam, which is held absolute- 
ly controled at a height of 40 inches, light- 
ing up both sides of the road with its full 
beam. The retail price of Noglair lenses 
ranges from $3 to $4 per pair. 


What is said to be one of the most prac- 
tical and efficient gas savers ever placed 
on the market has just been perfected and 
offered to the public by the Consolidated 
Motors Co., at Detroit. This new appli- 
ance is called the GasK-Hot — it taking the 
place of the gasket at the connection of 
the manifold with the cylinder, and be- 
cause its action is due to the heat. The 
small screen is kept at an intense heat 
froin the combustion in the cylinders and 
this heat vaporizes absolutely every par- 
ticle of the gasoline before it reaches the 
cylinders. It will also vaporize any kero- 
sene that may be in the gasoline — and by 
virtue of preventing any unvaporizer gaso- 
line from getting into the lubricating oil 
within the cylinders, it reduces carbon 
troubles to a minimum. In careful tests 
on cars in almost every state in the Union 
the GasK-Hot has shown an economy of 
from 25 to 40 per cent of the gasoline. 

The principle of the GasK-Hot is radi- 
cally different from other gas savers in 
that the attachment is made at the cylin- 
der connection instead of down at the 
carburetor, where there is no heat. The 
ordinary carburetor attachment simply 
breaks up the gasoline with a screen, and 
not with heat which is really necessary to 
insure absolute vaporization under all 
conditions of weather and qualities of 


Tbe next (November 1st) Issiie of "Motor 
West" will he the annnal Iios Angeles Show 
Number, much larger and much more widely dis- 
tributed than usuaL 

Digitized by 














Page 33 




" The Light that Shows the Road " 


The Spot-Lite 

That Can't break the Law! 

There's an immense selling advantage to dealers in the S&M because of its being the one spot-light 
provided with an absolute guard against law infraction — when adjusted it cannot be elevated in 
the manner the law forbids. The S&M regulating device does this and is an exclusive feature. 

Besides, S&M were the pioneers and have from the first 
been leaders in the spot-light field. S & M are standard 
factory equipment for the Stutz and other high grade cars. 
Compare their double-shell construction, baked enamel finish, 
extra heavy silvering, beauty and workmanship with any 
other lamp on the market and see why the S&M stands 

8 Ac M Spot-lites $7.00 to $10.50. With Periscope Mirror $1.00 extra. 

S Ac M Regulating Device separately (for attacliing to 8 Ac M 

models now in use) $1.50. 


Pioneer Makers of Spot- lights 

117 West 36th Place Los Angeles, CaL 

' Friniiniiniiiniiiiiiiiii'irii 




For Motor Truck Upholstery 



Satisfactorily meets the scarcity-of-leather situ- 
ation. Costs less than even the poorest split 
leather but wears better. 

Comes in 60-yard rolls, 50 inches wide. Cuts 
in multiples without waste. 

You should use it to save money. 

You should use it to save leather. 

It is. waterproof, washable — and its fine leather 
appearance and "feel" leave nothing to be 

Write for Truck Special Booklet, 
Samples and Prices 

Du Pont Fabrikoid Co. 


Works at Newbnrgli, N. Y. and 

Fairfield, Oonn. 

Canadian Office and Factory: 


Wofid'a LargeMi MakerM of 

Leather SabaiiinieM 

Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Page 34 


October 15. 1917 


The International Sav-a-Life Fender 
Co., 539 Guardian Bldg., Cleveland, O., has 
perfected an attachment which overcomes 
the vibration and see-saw action of the 
Ford steering wheel. The illustration 
shows it properly attached to the front 
axle and spindle rod of a Ford, with an 
enlarged view of the device itself. 

Steer Relief, as this accessory is called, 
is adjustable to the peculiar action of the 
Ford steering gear. It works with it to 
cut out see-saw action and vibration with- 
out hindering control. Weather and road 
conditions do not clog it, as all vital work- 

ing parts are enclosed in separate cham- 

Tests have proven Steer Relief to be 
strongest in the straight-ahead course, in 
which position the tension is greatest. The 
greater the turn the more the tension di- 
minishes, but its steadying force continues 
to keep the car under absolute control, no 
matter how short and sharp the turn 
may be. 

Steer Relief gives the driver great re- 
lief from fatigue, because the tense grip 
he otherwise exerts on the wheel is not 
necessary when it is used. The company's 
present capacity is taxed to supply the 



Mention "Motor West." Please. When Writing to the Advertiser 


In the mountain sections of ** Motor 
Wesf territory such low temperatures 
prevail at times that there is a great risk 
of frozen radiators and burst pipes, and 
great difficulty in starting the motor unless 
some adequate heating device is used. 

The Presto Electric Heater, which is 
manufactured by the Metal Specialties 
Mfg. Co., 730-736 West Monroe Street, 
Chicago, 111., is designed to afford protec- 
tion in such emergencies. It is built up in 
oval shape, with twin heating elements ex- 
tending the full length of the heater, about 
6V2 inches. The construction throughout 
is fireproof and practically indestructible. 
It is 314 inches wide by 1^/^ inches thick, 
covered with heavy perforated metal, black 
japanned to prevent it from rusting, with 
nickel-plated ends. 

Ten feet of asbestos covered lamp cord 
is furnished with each heater, with regular 
screw plug attached to fit ordinary 
house or garage lighting sockets. All 
the user has to do is to screw the 
plug into the nearest light socket, put 
the heater under the hood, close to 
the carburetor or radiator; throw a 
blanket over the radiator so as to con- 
fine heat where most needed and go to bed 
assured of the fact that when he goes to 
the garage in the morning he will find the 
engine warm and starting a pleasure. 

It gives a strong uniform heat, at once 
eliminating the difficulty of starting the 
engine, no matter how cold it is. The 
heating elements never become hot enough 
to ignite any gases, oil or grease. It is a 
labor-saving device, when the engine is 
hard to start, and saves the heavy drain on 
the battery when an electric starter is 
used. The cost of operation is nominal, 
cheaper than the repairman's bill or heat- 
ing the whole garage, and answers the 
same purpose. 

Digitized by 


October 15. 1917 


Page 35 




Pioneers of the internal - gear drive 



DEPT. H. Detroit. Michigan 


Specify Bosch Magneto Ignition for your engine. 
You will enjoy the satisfactory confidence that 
your ignition system is reliable, amply efficient, 
and troubleproof. You can't be satisfied with 
ignition less reliable than 


Bosch Magneto Co. - - Neiv York 

Coast Branch: 1324 Van Ness Ave., San Francisco 

Coast Dbtribntora: E. A. Foatharatone, I^m An««lM 
Ballou A Wright. Portland and SaattU 
K i m ba 1 1 - U p to n Co., Sacramonto 



Wheelt and Rims 
Tire Racks and Platforms 

A 11 Makes in Stock 
Wholesale and Retail 


Demountable Rims Sold and Applied 
Spring Steel Bumpers 


Factory: 913-921 So. Ssntee St, Los Angsles, CsL 

Office: 916-918 So. Lot Aiiffelet Street 



Motor Oils 

Catoline "with the Punch" 


Oldest Refiners and Producers on the Coast 

Mention "Motor West,'* Please, When Writing to the Advertiser 

Digitized by 


Page 36 


October 15. 1917 


Makes a 
Auto Top! 

It is the result of a perfect 
manufacturing organization, with 
ample capital, and a great deal 
of experience. 

Many of the best cars are 
equipped with 

because of its handsome appear- 
ance — its soft, pliable finish; and 
because it will stand up under 
the hardest kind of service. 

Send for 
and prices 




Pacific Coast AgenU 

Los Angeles, Cal. — The Delion Tire & Rubber Co., 
western branch has been incorporated for $50,000 by A. 
L. Bartlett, J. W. Luther and J. E. Geyer.— The Master 
Carburetor Co., capital stock $300,000, subscribed $500, 
has been incorporated by Charles G. Harness, D. F. Poyer, 
E. M. Chandler, George Beebe and J. C. Crouch. — The 
Damon Specialty Co., manufacturer of Nonolio polish, 
will erect a concrete and steel building, to cost $35,000, 
upon one of two sites now under consideration. 

4t 4t 4t 

Baker, Ore. — Southard & Shinn will erect new garage 
quarters costing $10,500. 

4t 4t * 

Dalles, Ore. — The Dalles Garage Co., Inc., will have «i 
garage 120x68 feet and costing $25,000 built for it. 

♦ * ♦ 

Portland, Ore. — The Mitchell, Lewis & Staver Co., Mit- 
chell car dealers, have opened a retail salesroom in the 
Beck building. 

4t 4t 4t 

Stockton, Cal. — L. J. Kitt of the Electric Garage has 
taken the agency for the Detroit Electric and is building 
two-story quarters, 50x50 feet. — F. D. Naylor, Ford dis- 
tributor, will erect a new garage 100x300 feet. 

4t 4t ♦ 

Bakersfield, Cal. — Charles Whitaker has become Jack- 
son car dealer for Kern county. 

♦ ♦ ♦ 

Woodland, Cal. — W. T. Criteser has taken the Elgin 

car agency for Yolo county. 

* ♦ * 

Pasadena, Cal. — H. L. Wood has been appointed man- 
ager of the Western Auto Electric Co. — The Lake Ave. 
Garage, King, Empire and Dort car dealer, has changed 
its name to Miller & Price, following its move to new 
quarters at 89 X. Marengo Ave. 

4c ♦ 4t 

Hayward, Cal. — C. L. Barnum has purchased the half 
interest of Harry Scoville in the Hayward Garage. 

* * ♦ 

San Diego, Cal. — The Lord Motor Car Co., Maxwell 
and \'elie distributors, has moved to new quarters at 
Broadway and State St. 

* * * 

San Jose, Cal. — C. H. Northrup & Son has taken the 
agency for Davis cars and Rush trucks in the Santa Clara 
Valley section. — Granger & De Hart have sold out their 
business to Latham, Davis & Co., Inc., San Francisco. 

♦ ♦ ♦ 

Oakland, Cal. — Charles H. Burman, new Oldsmobile 
distributor for the trans-bay region, has occupied quar- 
ters at 3074 Broadway. 

4t ♦ ♦ 

Redlands, Cal.— Bert S. Hatfield, Buick dealer, has added 

the Maxwell agency. 

♦ * * 

Fortuna, Cal. — R. C. Look has bought the interest of 
his partner, A. E. Simmons, in the Eeel River Garage. 

* * * 

Auburn, Cal. — \\. L. Clark has bought the Ford agency 
from Prewett & Hallbom. 

Healdsburg, Cal. — R. W. Patteson has taken the Buick 


* * * 

Colusa, Cal. — H. H. Hicok & Son have taken the Reo 


♦ ♦ * 

San Pedro, Cal. — Thorley J. Lord will act as general 
manager of the City Garage. 

Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by ^ 


October 15. 1917 


Page 37 


•' The Car of the Hour" 

Big, Beautiful, Impressive, Powerful, Dependable, 


"Bmlt Like a Watch'* 

4-Passeiiger Roadster 

S-Pasaenger Touring Car... 

Suhtimct to Changm Without Noticm 


Write for descriptive caUUoffues 

Dgin Motor Car Corporation^u 

S. A. 




Successors to A. At F. SPRING CO., 
1120-22 South Los Angeles Street, LOS ANGELES. 

Quality in Motor Trucks 

It has been our endeavor to create a commercial vehicle 
that would excel first of all in the quality of the material 
used, and second, in the economy of its operation. 
Our reputation for producing the most lasting truck is 
recognized by our many users. 

We otfer for your convenience, the following sizes: 
IHTon 2 Ton 3H Ton 5 Ton 7 Ton 


133d St. and Harlem River s New York, N. Y. 


A car of popular price, designed 
by Ray Harroun, in which a new 
type of four-cylinder motor develops 
revolutionary power and efficiency. 

Harroun Motors Corporation 

General Offices, Detroit Plants, Wayne, Mick 

This company has an attractive proposition to 
offer desirable distributors and dealers in Pacific 
Coast territory. 
lYz'ton Truck . .$2100.00 SJ/i-ton Truck . .$3000.00 

2-ton Truck 2400.00 5-ton Truck 4200.00 

Light Tractor $2500.00 

Heavy Duty Tractor 3800.00 




Made in All Sizes, from Small 5-Minute 

Vulcanizer up to Larger Models 

for Garage use. 

AD AMSON MFG. CO., East Palestine, Ohio 

Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Page 38 


October 15. 1917 

Are Better 



— Mitchell Motor and Service Co., Seattle — 
''results are better and cost of operation con- 
siderably lower while using Zerolene." 


r. D. Lauppe, Sacramento — "have found 
Zerolene to be a satisfactory lubricant for 
Buick automobiles/' 


— H. 0. Harrison Co., San Francisco — ** gives 
perfect satisfaction/' 


— Cuyler Lee, Oakland — ''Zerolene has given 
us perfect satisfaction." 


Tie SWulard Oillbr Motor Canr 

Endorsed by Leading Car Distributors. 

— because the records of their service depart- 
ments show that Zerolene, correctly refined 
from California asphalt-base crude, gives per- 
fect lubrication — ^less wear, more power, least 
carbon deposit. 

Dealers everywhere and at our 
service stations. 

Standard Oil Company 


Seattle, Wash. — James A. Smith has opened a sales 
agency at 518 Olive St. for the Gates half-sole tire. — The 
Electric Vehicle Co. has been incorporated for $5,000 by 
O. L. Willett and M. M. Preber. — The Watermobile Corp. 
of America has been incorporated for $25,000 by W. L. 
Dudley, William Lisle Dudley and E. J. Rathbone. — The 
White Co. has enlarged its territory to include British 

♦ * * 

Wenatchee, Wash. — Seaman & Francis has taken the 
agency for Oldsmobile cars and Federal trucks. 

♦ * * 

Pomeroy, Wash. — Herbert Kimble has taken the Saxon 


♦ * * 

Spokane, Wash. — The Farnham Bros. Motor Car Co. 

has taken the agency for Miller tires. 

♦ * * 

Deer Park, Wash. — The Kimmel-Sharkey Motor Co. 
has been organized for $10,000 by J. B. Sharkey and O. 
M. Kimmel to take over and operate' the Kimmel Garage. 

♦ * * 

Deseret, Utah — The Deseret Garage Co., capital $10,000, 
has been incorporated by Job Dewsnup, W. N. Nations, 
Fred Dewsnup, C. Dewsnup and Henry Dewsnup. 

* * 4: 

Salt Lake City, Utah — The Sun Motor Sales Co., new 
Maxwell distributor for this territory, has established tem- 
porary quarters with the Federspiel Motor Car Co., 445 
S. Main St., until the erection of its new two-story brick 
home on Fourth South St. is completed 

♦ ♦ ♦ 

Lewiston, Ida. — H. E. Oechsli and Fred M. Ferrell has 
purchased the Ford agency from E. H. Roehl, the new 
concern to be known as the Fergus Motor Co. 

♦ ♦ ♦ 

Albuquerque, N. M. — The Cannonball Motor Co., in- 
corporated for $10,000,000, paid up $25,000, has been 
formed by C. A. Robertson, B. B. Hanlin, D. A. Randall 
and J. C. Milne, to have headquarters in Texico and en- 
gage in the manufacture of automobiles and supplies. 

t¥ * * 

Phoenix, Ariz. — R. D. Roper has taken over the Chal- 
mers car agency. 

♦ 4t * 

Tacoma, Wash. — A. F. Douglas has been appointed 
manager of the truck department of Little & Kennedy, 
Studebaker car and Federal truck dealers. — The Sunset 
Motor Co., Cadillac and Hupmobile dealer, has leased 
quarters at 741-43 Broadway and 742-44 Commerce St. — 
Edward P. Leonard, authorized Ford agent, will have a 
garage built for him at 5617 S. Union Ave., costing $10,- 
000. — The Paige and Saxon Garage has been opened at 
1201 A St. by J. B. Schabek. — Davis-Dunn. Inc., has been 
incorporated for $10,000 by George Davis, George L. 
Dunn, R. A. Mueller and L. W. Harkins. 

♦ ♦ * 

San Bernardino, Cal. — Waldo Throop has opened a 
branch here for the Oldsmobile Co. of California. 

♦ ♦ ♦ 

San Francisco, CaL — The Goodrich Rubber Co. has 
leased store quarters at Golden Gate and Van Ness Aves. 

♦ ♦ * 

Pomona, Cal. — Leslie Elliott has taken the Racine tire 
agency for Pomona, Chino, Claremont and La \ erne. 

« « ♦ 

Fillmore, Cal. — C. C. Elkins has taken the W^illard 
storage battery service station. 

♦ ♦ ♦ 

Ontario, Cal. — Batchelder & McKeon have taken the 
Chevrolet agency for the western part of San Bernar- 
dino countv. 

♦ ♦ ♦ 

Tracy, Cal. — The Tracy Auto Electric Co. has opened a 
Willard batterv service station. 

♦ ♦ * 

Oxnard, Cal. — Paul and Miles Hutchinson have taken 
the Willys-Overland agency for Ventura county. 

Mf^ntion "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Odober 15. 1917 


Page 39 

"Brains In the Rear Axle" 




Bailey Non-Stall Differential Corp. 

1 124 Miducan Avenue ChicAco, ID. 


0«t tta« Agency for the "Tonford" truck unit, — on« of tho 
qni^ett selling propositions jron eror tackled. Attached to a 
Ford chassis, makes a one-ton tmck. Light, strong, economical, 
easily handled. Dry goods merdiants, fnmitnre dealers, retailers 
in almost erery line, bottlers, farmers, creameries, all want it. 
Find it best possible buy. 




All the facts that seU the Ford, sell the Tonford. Highest grade 
truck attachment made, — easiest to attach, — strongest, most dnr- 
able. Best constmcted tmck nnit on market, — lowest priced. 
Get bnsy now. while territory is still open. Write today. Learn 
hov * 'Tonford*' dealers pile np profits. 

DETROIT TRUCK CO.. Mfgs., Detroit 



The strap kinds are ob> 
solete and unsightly. 
The Sly interchangeable 
— Ford or Chevrolet 
quickly — neatly does the 
trick — ^take any casing 
or demountable — cost no 
more. Beware of imita- 
tions. If your Jobber 
doesn't list, write us for 
complete catalogue — of 
real Carriers and "Bet- 
ter Springs.** 

890 Woodward ATonne, 
Detroit, Mich. 


Save the Nation's Gasoline vrith the 


Vacuum Carburetor 

ThU pric* maintains on Ford and M«tz modoU 
Other cars $8 and $10, dopendtns on fittinss neccMarj 

This perfect carburetor will save you. no matter what your car. 
from 30 to 50% in your gasoline consumption. At the same time 
it will ^ve your motor power, speed and flexibility beyond your 
fondest hopes. 

It's your duty to your country to save gasoline when you can. 
It's s dealer's duty to promote the sale of an instrument that will 
cheapen the cost of running a car. 

S«nd in your orders now— Fall is a bic carbivetor season 


17 Cliambers Street (Dept. C) NEWBURGH, N. Y. 

Western Office: 408 Kresge BIdg., Detroit. 


Nererslip Pads $1 p«r Set 

Cover the entire Field— Rubber Vulcanized 
through and locked securely to the metaL 
In. I. Hits Mt Cs.. Ik. 2117 IMMfll Mt. Nmi Tirt 



The Bossert Corporation 


Mention "Motor West " Please, When Writing to the Advertiser 


Page 40 



October 15, 1917 



Non-Skid on All Roads 
in All Seasons 

IT*S the tread I The rains oi autumn are just ahead and the 
snows of winter are not far off — the period oi the year when 
your safety and peace of mind must be assured by tires that 
actually prevent side slipping. 

Fisk Non-Skid Tires give this surety on all roads. They hold 
fast on hard, wet, slippery surfaces, and take a firm grip for the pull 
ahead on softer roadbeds. They are the ideal all-year-round tire. 

ELxamine this illustration 

The basic principle of Fisk Non-Skid protection is perfectly 
simple. When you understand it you will realize why Fisk 
Non-Skid Tires are the only auto tires that furnish such complete 





FiS' J I* the outside rib thai makf* on unln- 
lerruphJ courier against direct side slipping 
or skidding— Fig. S is the same protection 
on the other side of the tread. 
Fig. 2 is the outside ram of buttons, con- 
rteded by a second rib of solid rubber. The 
buHoru, which are sligMu higher than the 
connecting rib. offer perfect resistance agairut 
skidding and, because thejf grip the road so 
firmln, make the pull forward in soft ground 

eoer so much more positive and ceriain— 
Fig. 4 has th^e Identical qualities, but from 
the opposite direction. 

Fig. 3 is the master button around which 
the Fisk Non-Skid tread is constructed. It 
supplies resistance against slipping in arm 
direction— rto matter which wa)f there is a 
tendanty to skid there Is ahraus a flat resist- 
ing surfqce to present that skiddina and to 
assist the sureformard mooementofthe wheel. 

When you buy a Fisk Non-Skid you are getting more than temporary anti- 
skid protection. The buttons u^ear— they preserve the non-skid character of 
the tire through month after month of usage. 

There is an extraordinary amount of mileage in the buttons alone, and 
throughout their entire long life you have the perfect protection which makes 
Fisk the safest non-skid tiie you can buy. 

The Company behind the tire, its ability and eagerness to make the best 
product it knows how to build, the Fisk policy of insisting that users shall have 
full satisfaction and the product itself which embodies and justiBes the policy 
— these explain why Fisk is the best dolUr-for-doUar lire value now for the 

For Sale by Dealers Everywhere 

and by J 30 dirmet Fiek Branchmm in principal eitime. Wholmeaim dietributore 
in TmxaB, Thm Fitk Company of Tmxae—Houeton, San Antonio and Dallas, 
in Canada, Jamme Walkmr Hardwarm Co. , Montrmal; Br—n Motor Co. , Ltd. , 
Winnmpmg; Fiek Tirm Agmncy, Calgary: John Millmn A Son, Ltd. , Van- 
coavmr; and Dominion A utomobiU Compaity, Ltd. , Toronto, in Porto Rico, 
Thm Fitk Tirm Storm, San Juan, in Hawaii, E. O. Hall A Son, Honolulu, 
in thm Philippinms, Yangeo, Rommnttock A Co., inc., Manila, in Cuba, 
Cuba importation Company, Havana. 

MiMition 'Motur West," Please, When Writing to the Advertiser 




Digitized by 


Digitized by 




lllllllllllllllilllllllllimilT q 



Greater mechanical efficiency. Greater length — roomier body. 

Greater economy of operation. Greater beauty — finer lines. 

These mark the new 1918 Maxwell. 

We have always said the Maxwell was the best light car ever built. 

But the wonderful 1918 Maxwell outdoes even those great Maxwells of 
other years. 

It has a 6-inch longer wheel base. 

Has a frame 6 inches, instead of 3 inches deep, with the body resting di- 
rectly on it. 

Has the new rear springs of the latest t3^e, like those just put in many cars 
of the highest price. 

Has a sloped windshield and the body lines like the costliest cars. 

The new Maxwell will amaze and delight you, as it has us. 

Touring Car $745. 

Roadster $745; Coupe $1095; Berline $1095; Sedan $1095. 

All prices f.o.b. Detroit. 






Mention "Motor WeRt," Pleast*. When Writing to the Advertiser 

Digitized by 


No\ea:b« I. 1917 


Page I 

Mention "Motor West," Please, "When Writing to the AdverCiser 

Digitized by 


Page 2 


November I. 1917 

^^W/^ t>^9 

Sixth Season of Success 

The Allen car enters its sixth year with an enviable record. 
Wherever it is known it is well known — and well liked. 

Allen owners and dealers everywhere confirm the general ex- 
cellence of this car. 

And now appears an Allen of greater power, greater beauty 
and many refinements — the new Series 41. 

The Allen brothers build the 
vital pTarts in their own plant. 
They build not only for the 
first sale, but for the second 
and the third to the same 

The dealer sells the Allen be- 
cause the performance of the 
car causes him to believe in it, 
and in its makers. 

He can assure you of contin- 
ued satisfaction with a clear 

For he reckons- on the experi- 
ence of Allen owners. 

What you hear about the car 
from Allen owners, and what 
you will see and experience 
when you inspect and ride in 
this new model, will make you 
want to own an Allen. 


Four cylinder. 3%"x5" motor. Heavy crftiik 
Khaft and bearings and light reciprocating parts 
give quick and abundant power with economy 
and long life. 

Vanadium steel underslung rear springs, 55" 
long, contribute excellent spring action. 
Bodies are pure stream line with high cowl and 
slanting windshield. Deep upholstery with very 
flexible back springs provides unusual comfort. 
The wide rear seat is 46" across cushion and 
49" at top. 

Choice of rich green or Allen brown finish — 
touring car; Allen brown — ^roadster: deep 
blue — Sedan. 

Full floating rear axle, with spiral cut teeth on 
ring gear and pinion, insure strength and silence. 
Hotchkiss diive, two universals, means smooth, 
flexible driving action. 

Full crowned fenders and aluminum covered 
running boards. 

.Vuto-Lite two-unit starting and lighting, with 
Connecticut automatic ignition, all electric con- 
trol on steering column by rotary switch. 
Perfex honeycomb type radiator, with grace- 
fully rounded shell. 

Rorg & Heck single dry plate clutch, extremely 

Kvery nicety of equipment is provided to com- 
bine convenience and good looks. 

$1095 for S'pa»»mngmr Touring Car 

or 4-pa»»mngmr Roadmtmr 

$1395 for 8-pa9»mngmr Sodan 

Prictaf. o. h. Fo$lorla, Ohh 

Dmalmr* arm dmtirmd in tmrritory not prmvioumly 


Alimn Utmraturm — giving actual color iilug' 
trationg of all modelg — geni upon rgquegt 



Mention "Motor West," Please, When Writing to the .Vdvertiser 

Digitized by 


November I. 1917 


Page 3 


A Page 

Action Motor Truck Co 63 

AJaz Rnbbot Co Back Gov. 

Allen Motor Co 2 

Anto Gear h Parta Co 63 

Antomobile Acceaaoriea- Co 64 


BaUey Non-Stall Difl. Corp 4t 

BtUeme Hotel 62 

Boach Magneto Co 67 

Boaaert Corp 65 

Briacoe Motor Corp 6 


Cambria Spring Co 63 

Carter h Vanberg 68 

Centnry-Plainfleld Tire Co 3 

Champion Ignition Co 7 

Champion Spark Plug Co. Ft. Cov. 

Ckanalor A Lyon 4 

Clyde Cara Co 60 


Denby Motor Truck Co 36 

Detroit Truck Co 61 

Duplex Truck Co 33 


Elgin Motor Car Corp 66 

Empire Automobile Co 67 

Fulton Motor Truck Co 63 


Oarford Motor Truck Co 63 

Ooodrich Co., B. F 66 


Harriaon, Harry W 62 

Harronn Motora Corp 66 

Berts. Arthur H 3. 66 

Hers A Co 69 

Hood Tire Co 1 

Hughes the Photographer 60 

Hurlbnrt Motor Truck Co 66 

International Motor Co 31 

Jahns Anto Mach. Wka.. W. H. 66 

Kellogg Mfg. Co 65 

L Page 

L. ft B. Truck Mfg. Co 42 

Lane Bros. Co 61 

L. A. Warehouse 66 

Lee, Don 6 


M. A H. Novelty Co 60 

Marathon Tire A Bub. Co 61 

Maxwell Mot. Sales Corp. 2nd Cov. 

McOraw Tire A Bub. Co 29 

Moreland Motor Truck Co 32 

Mutty Co., L. J 39 


New Era Spg. A Spec. Co 63 

Nitrolene Sales Co 64 

Olympian Mot. Co 63 


Pacific Ball Bearing Co 63 

Perrin Mfg. Co 47 

Philadelphia Stor. Bat. Co 61 

Puente Oil Co 63 


Quality Tire k Bub. Co., 3rd Cov. 


Bacine Bubber Co 49, 60 

Bedden Motor Truck Co., Inc. 36 
Bives Mfg. Co., Geo. H 66 


SAM Lamp Works 64 

Selden Truck Sales Co 37 

Southern Pacific Bailroad Co.. 60 

Standard Oil Co 61 

Stanwood Equipment Co 61 

Sunderman Corp 61 

Superior Motor Power Co 66 

Twitchell Oauge Co 69 


Union Oil Co 63 

U. S. Spring Co., Inc 66 


Walker Ke-Les Lock Co 61 

Western Mechanical Wka 62 

Whitlock, Balph 46 

Williama Mfg. Co 43 

Wlaconain Motor Bff g. Co 67 

Wright Motor Car Co 64 


Revolving Motor Stand 






112 Market St« San Francuco, CaL 

Onarantaed 7600 milea, Ford aizea; 6000 milea, large aisea. 

No dealer ever stocked a better tire than the CEN- 

No user ever got better satisfaction or more economy 
out of a tire than is -to be found in the OENTUBT 

Territorial: City Serrice Store 

Pacific Hardware h Steel Century Plainfleld Tire Salea 

Company, 430 Oolden Gate Avenue, 


R. M. Wade and Company, R. M. Wade and Company, 





430 Golden Gate Avenue 


"A aubaldiary of tlie Rubber Inaulated Metala Corporation, 
ezduaive manufacturera of the RIMCO Rubber producta by 

Mention "Motor West." Pleas**, When Writing to the Advertiser 

Digitized by 


Page 4 M O T O R W E S T November 1. 1917 

M"ntli»n ''Motor Wi-Ht.'' IMraKf, When Writing to the Advertiser pjn'f oH h 


November I. 1917 MOTOR WEST Page 5 

RISCOE $791; 



Mention "Motor WVst," Please. When WritinK to the Advertiser Digitized by V^^VjvJVc 



Digitized by 


November I. 1917 MOTOR WEST P*8e 7 

Mention •"Motor West." Please. When Writing to the Advertiser DigJtiZGCl by 


Page 8 


November K 1917 








The Largest and Most Complete Display Ever Shown West 
of Chicago of Motor Cars, Motor Trucks, Trailers, Tractors, 
Motorcycles and Accessories, Including a 


Armored Tank 

Armored Cars, Motorcycles, Etc. 
9:30 A. M. TO 10:4SIP.^M DAILY MUSIC 

K^w^l^r.l^w^ OC r^^w%J-« Los Angeles Motor Car 
/\ainiSS10n Z3 l^entS Dealers Association 

MtMtion '•M«)tor W«fct," Phase, When Writing to the A(lvertis<>r 

Digitized by 



, r, u<^:^^Mv:':A^MM,^^Ma''<^u -^f^ 


The MDTaniNG Authority df the Pacific Cdabt 





Increase in Improved Road Mileage 
Followed by Influx of Motor Cars — 
Trafiic Handled by Motor Power. 

The range of operations of the auto- 
mobile in the vicinity of Dawson, 
Yukon territory, and the southern 
part of the American territory of 
Alaska immediately contiguous is 
broadening every season and is rapid- 
ly coming to be used in every kind of 
transportation and traffic. Following 
the remarkably successful introduc- 
tion of tractors in hauling wood up 
Hunker from the Klondike River last 
winter, the gradual advent of the motor 
truck in this district, a big share of the 
traffic of the Klondike gold region is 
now being handled by motor power. 
Resulting from the increased popula- 
tion and utility of the motor vehicle, 
the roads surrounding Dawson are be- 
ing constructed more and more with 
a view to adapting them to that style 
of traffic. During the dry period cars 
travel from Dawson 25 to 50 out with 
considerable ease. Granville, 50 miles 
out, has been reached by cars during 
the dry season for several years. Money 
was voted this year for the connection 
of the most famous of Dawson's scenic 
wonders, the route up Bonanza, into a 
belt line. 

McGraw to Erect New Building. 

The McGraw Tire & Rubber Co., 
San Francisco, distributors of Mc- 
Graw tires, will meet the insistent de- 
mand for the pneumatic and truck 
tires and inner tubes which it handles 
by the erection of a warehouse build- 
ing of class A. steel and concrete con- 
struction. The new quarters will have 
a floor area of 25,000 square feet, with 
spur track facilities in front and in 
back of the premises. Since the com- 
pany's advent upon the Pacific Coast, 
it has found it necessary several times 
to increase its facilities. 


May Give Liberty Bonds for Tax. 

Wholesalers and distributors of 
automobiles who are holding cars tax- 
able under the new revenue bill may 
defer payments for six months by de- 
positing Liberty bonds. The an- 
nouncement has been made by John 
P. Carter, collector of revenue. The 
new law affects large dealers in auto- 
mobiles, musical instruments, cosmet- 
ics, etc., who are required to pay one- 
half the tax imposed upon manufac- 
turers. The tax is due Nov. 1. Bank 
certificates showing bonds have been 
paid for in full will be accepted until 
the bonds are delivered. 

$2.00 PER YEAR 

Stiidebaker Branch in Spokane. 

Spokane, Wash., is advocated as the 
logical distributing point for automo- 
biles destined for the Pacific North- 
west territory by L. A. Keller, presi- 
dent of the Northwest branch of the 
Studebaker Corp. of America. The 
Studebaker is to establish a branch in 
Spokane, which will supply the terri- 
tory west to the Cascades, south to 
the Columbia River and all of north- 
ern Idaho. **W^ith freight rates what 
they should be for Spokane, we would 
make this city our distributing point 
for the entire Northwest. Spokane 
should have a four-fifths Coast rate 
from Chicago. There is no reason 
why cars should not be shipped here 
and then shipped on to the Coast. As 
it is now, we ship on and then back 
here quite frequently.*' 

Portland Ford in Large New Plant. 

W. H. Wallingford, exclusive Ford 
dealer in Portland, Ore., has occupied 
what is claimed to be the largest mod- 
ern building in the Northwest devoted 
to the exclusive sales and service of 
Ford cars. The building is four sto- 
ries high, with a basement capable of 
storing 100 machines. The building 
contains a sales room and offices, 
garage, repair shop, service station, 
paint shop and facilities for enameling 
Ford fenders and other metal parts. 
The total floor space in the new build- 
ing at Sixth and Madison streets, is 
40,000 square feet. 



Motorists From Eastern and Western 
States Flock to Coast in First Half 
of Present Year. 

California's good roads, reinforced 
by its equally well known fine climate, 
brought into the State during the past 
six months almost 3,000 cars owned 
by and carrying Eastern visitors, ac- 
cording to figures collected by Chas. 
H. Thompson of Los Angeles, Cal., 
Jackson car dealer. Numbering the 
visitors by their home states, Arizona 
was the leader with 255 visiting cars. 
Washington was next with 217 cars; 
Illinois, 162; Oregon, 141 cars; Min- 
nesota, 131; Colorado, 119; Texas, 
110; Nevada. 99; New York, 94; 
Ohio, 60; Hawaii, 59; Michigan, 55; 
Montana, 47; Nebraska, 46; Missouri, 
46; Utah, 46; Iowa, 45; Kansas, 43; 
Idaho, 38; Massachusetts, 36; New 
Mexico, 28; Wisconsin, 27; Oklahoma, 
25; Pennsylvania, 23; and so on down 
the list to one car each for Delaware, 
Maine. Maryland, Alabama, Mississ- 
ippi, North Carolina and Vermont. 
Arkansas, South Carolina and Vir- 
ginia were the only states which did 
not senti automobile tourists to Cali- 
fornia during the past six months. 

Tri-State Assn. Joins A. A. A. 

The Tri-State Automobile Club met 
at Walla Walla, Wash., recently and 
elected trustees for the ensuing year. 
It was voted to take out an enroll- 
ment membership in the American 
Automobile Association. The Tri- 
State Automobile Club will shortly 
succeed the Interstate Highway Asso- 
ciation. , 

Tyrian Representative on Coast. 

Sidney Spohn, representative for the 
Tyer Rubber Co., manufacturers of 
Tyrian tires, was a recent visitor in 
Los Angeles. 

Digitized by ^ 


Page 10 


November 1. 1917 


Los Angeles Representative of Pre- 
mier, King, Liberty and Dort Pre- 
paring for Banner Year. 

Representing an investment of more 
than a quarter of a million dollars, 
the new building of the Leach Motor 
Car Co.. Los Angeles, will be a most 
handsome addition to the new automo- 
bile row along Figueroa St., and indeed 
one of the largest and most finely 
planned structure of its kind in Los 
Angeles. The new building, which will 
house the agencies for Premier, King. 
Liberty and Dort cars, for which the 
Leach company is distributor, will be 
located on the northeast corner of Six- 
teenth and Figueroa Sts. upon a site 
purchased by the company. It will 
face for 160 feet upon Figueroa and 
155 feet along Sixteenth St. The 
garage is composed of two distinct 
buildings, between which runs the in- 
clined runway to the service depart- 
ment, and each unit receives the day- 
light upon four sides. Spanish renais- 
sance is the style of the front building, 
facing on Figueroa St. The ground 
floor display room takes in the full 
area of the building under a high 
vaulted ceiling. Offices are located on 
the mezzanine floors at each end of the 
display room, reached by stairway and 
automatic elevator. The rear building 
will have dimensions of 90x160 feet, 
has three stories and is of reinforced 
concrete construction. There will be 
three entrances upon the ground floor. 
Each floor is reached from the service 
runway, the large freight elevator and 
several flights of stairs. The ground 
floor of this building will contain two 
separate departments for quick service 
and storage and demonstration stalls. 
The paint shop, with a capacity of 100 
cars a month, will be on the second 
floor, adjoining the stock rooms where 
a complete line of parts are kept for 
the four makes of cars handled by the 
Leach firm. The third floor is arranged 
for two repair departments, one for 
new and one for old cars. In drawing 
the plans for its new home, the Leach 
company has kept constantly in mind 
the duty of prompt, efficient and satis- 
factory service to its customers and un- 
usual care has been taken to make it 
unnecessary for visitors to come into 
contact with the noise and grease of 
the service and repair departments. 
The company recently celebrated its 
first anniversary. Twelve months ago 
Leach bought out a growing motor 
car agency in Los Angeles. He ex- 
tended his line to include Dort, Kine:. 
Premier and Liberty cars, making one 
of the largest dealer agencies in the 

city. During the first year of the 
company's existence it has sold 
$1,379,123 worth of cars. According 
to H. C. Bradfield, advertising mana- 
ger of the King Motor Car Co.. who 
recently visited the Coast, the South- 
ern California agency sold more than 
$150,000 worth of motor cars during 
the month of September alone. 

Women Mechanics in Salt Lake. 

As a result of the depletion of me- 
chanics and helpers from the automo- 
bile establishments of Salt Lake City, 
women are being employed in various 
shop capacities. The first company to 
institute this system of overalled girl 


A plucky Salt Lake City pirl. who is working 

aH a nierhnnii* in Xhv shop of the Alkire- 

Smith Co. 

shop workers was the Alkire-Smith 
Auto Co., Ford dealers, many men 
having been taken by the draft. The 
accompanying picture shows Miss Mil- 
dred Lane whose duty it is to assemble 
new Fords. The four women em- 
ployed, according to Manager Ollie 
Goodwin, are even more efficient than 
the men whose places they took. 

Oregon Dealers Hold Election. 

The Motor Car Dealers' Association 
oi Oregon held its annual election re- 
cently. M. O. Wilkins was re-elected 
president-manager at an increased 
salary, and Charles M. Menzies was 
re-elected secretary-treasurer of the 
association. H. E. Johnson, head of 
the truck bureau of the association, 
was elected vice-president. 

Oregon Buys 1,528 Cars in Sept« 

The latest figures on automobile reg- 
istration in Oregon show that a total 
of 1,528 new automobiles were sold 
in Oregon during September of this 
year, as compared with about 800 for 
the same period of last year. Of the 
1,528 cars registered in September. 
1.318 were new vehicles and 111 were 
commercial cars. The total Oregon 
registration for the year on October 
1 was 47,087 as compared with less than 
34,000 for the twelve months of the 
1916 series. 

Stevens Takes Haynes in Oregon. 

A. C. Stevens, Winton and Elgin six 
distributor, has taken' the Oregon 
agency for the Haynes car, with head- 
quarters in Portland. Henry L. Mann, 
who has acted as Haynes distributor 
for the past several years, has with- 
drawn from the automobile field in 
Portland. and will, it is understood, go 
to San Francisco. 

Prall Heads San Francisco Overland. 

C. T. Prall has been appointed man- 
ager of the San Francisco, Cal.. branch 
of the Willys-Overland Co. of Cali- 
fornia, succeeding Lawrence T. Wag- 
ner, resigned. While a comparative 
newcomer to San Francisco. Prall has 
spent some time in California. Oregon 
and Washington in his connection wuth 
the motor car trade. During his Ore- 
gon residence he became prominent 
as an active good roads advocate and 
was president of the Oregon Ciood 
Roads Association. Previous to his 
coming to the Coast he was connected 
with the Ford Motor Co. for several 
years, where he acted as wholesale 
manager, filling his duties with such 
skill that he was promoted to the posi- 
tion of Chicago branch sales manager. 
He built up the branch force there to 
a vigorous organization of seventy- 
five salesmen and was later promoted 
to assistant branch manager. 

Fagcol May Sell Preferred to Public. 

The Fageol Motors Co.. Oakland. 
Cal.. has received permission from the 
state commissioner of corporations to 
off'er 14,470 shares of preferred stock 
to the general public at a price which 
will net the company at par. $10. The 
preferred will be accompanied by a 
bonus of not less than l^S shares of 
common stock. Permission has also 
been given to issue not over 10.0(^^ 
shares of common stock to employes. 

Prather Heads S. F. Dealer Assn. 

Philip T. Prather, manager for Don 
Lee in San Francisco, has been elected 
president of the San Francisco Auto- 
mobile Dealers' Association. He suc- 
ceeds J. A. Marsh, filling the vacancy 
caused by the latti&i>s death recently. 

Digitized by VnOOQ IC 

November 1. 1917 


Page 1 1 

Studebaker Men of South Meet. 

Thirty Studebaker dealers of South- 
ern California attended a recent 
monthly meeting of their organization 
at Corona, Cal. Touching on the de- 
tails of the coupon books given to 
Studebaker owners entitling them to 
various kinds of service, it was decided 
to make it possible and profitable for 
Studebaker owners to apply for serv- 
ice at the nearest Studebaker agency. 
The garages doing the work will 
accept the coupons and at the end of 
the month send them to the different 
agencies and garages who issued them. 
Then payment will be made direct to 
the garage giving service, as repre- 
sented by the coupons. Besides being 
a great convenience, the new coupon 
service system will do away with the 
complaint from car owners about get- 
ting things done cheaper in one town 
than another. 

Cole Agents in Trans-Bay Section. 

The R. T. Wolford Motor Co., Oak- 
land. Cal., has taken the Cole car 
agency for Alameda and Contra Costa 
counties and has occupied its new 
quarters on upper Broadway, Oakland. 

Bacon Joins Renstrom Sales. 

George \'. Bacon has joined the F. 
O. Renstrom Co.. San Francisco, as 
salesman of the Bethlehem truck in 
the company's wholesale department. 
In the October 1 issue of Motor West 
an error was made in stating that he 
had been appointed advertising mana- 
ger for the Renstrom organization. 

Twin Fire Plug Branch in L. A. 

The Twin Fire Spark Plug Co.. De- 
troit, will open a branch in Los Ange- 
les, Cal., shortly. 

Seager Takes Jordan and Grant. 

The S. F. Seager Co. has succeeded 
the Oldsmobile Co. of California and 
has taken over the distributing of 
Jordan and Grant cars. The new com- 
pany is headed by Schuyler F. Seager 
as president. Seager was formerly 
president of the Oldsmobile Co. of 
California. The personnel of the old 
company will be retained unchanged. 
The J. W. Leavitt Co.. Los Angeles, 
has taken the Oldsmobile agency for 
Southern California. 

Common Sense Luster in the East. 

F. J. Kelley, manager of the Common 
Sense Mfg. Co., San Francisco, manu- 
facturer of Common Sense Luster Re- 
storer for automobiles, has gone East 
to interest capital there and form a 
million dollar corporation which will 
market his product throughout the 
country. Kelley started in San Fran- 
cisco as a peddler, working on cars 
standing in the streets. Later he joined 
forces with an automobile concern and 

sold thousands oi dollars' worth of his 
preparation. Finally he organized a 
company of his own and Common 
Sense Luster Restorer has proved its 
excellent qualities in the offer, which 
he refused, of $100,000 for the patent 
rights on his luster restorer. While in 
the East he will open branches for dis- 
tribution on the Atlantic seaboard. 


Wade Gets Century-Plainfield. 

Arrangements have juSt been com- 
pleted with R. M. Wade and Co., of 
Portland, Ore., to act as exclusive ter- 
ritorial distributors of Century-Plain- 
field tires for Oregon. Western Wash- 
ington, Western Idaho and Montana. 
The R. M. Wade Co. has a branch 
'house in Spokane and is the authorized 
Ford agent for the surrounding terri- 
tory. The company has also added an 
automobile accessory department to 
its business and will handle a few im- 
portant lines, among which Century- 
Plainfield tires will be the leader. The 
Wade company is an old jobbing house 
and well established, having been in 
business in Portland for fifty-two 

Gerlinger Joins Selden Truck. 

Sales Director H. T. Boulden, of the 
Selden Truck Sales Co., Rochester, N. 
Y., has just added another string to 
his bow of division sales managers; 
this time in no less a personage than 
Edw. E. Gerlinger, who is well known 
on the Pacific Coast for his construc- 
tive work in establishing the Federal 
Co. in that part of the country. For 
a time Mr. Gerlinger headed the Ger- 
linger Motor Car Co. of Portland, Ore., 
as vice-president and general manager, 
with branches at San Francisco and 

, As Pacific Coast sales manager of 
the Selden Truck Sales Co. he will be 
in charge of that company's business 
in the territory extending from San 
Diego to Vancouver, and inland to 
Salt Lake. City, with headquarters at 
San Francisco. 

The appointment of Mr. Gerlinger 
to this most important post in the Sel- 
den organization completes a chain of 
factory division representatives ex- 
tended over the entire United States 
and the commencing of an aggressive 
campaign for domestic representation. 

Elgin Representative Visits South. 

J. P. Winterson, representative for 
the Elgin Motor Car Corp., Chicago, 
111., is now a visitor in Los Angeles in 
the interests of his company and in- 
vestigating the local motor car field. 

Agent for A. & H. On Coast. 

George E. Starr has been appointed 
Pacific Coast agent for the A. & H. 
Mfg. Co.. New York, manufacturer of 
A. & H. valve threaders. 

Handsome Structure Downtown Will 
Supplement Present Olive St. Quar- 
ters in Automobile Row. 

Harold L. Arnold, distributor of 
Hudson and Dodge cars and Vim 
trucks in Southern California, recent- 
ly opened his fine, new down-town 
building in Los Angeles to the public. 
The new structure, located on the 
northwest corner of Seventh street 
and Grand Ave., represents an outlay 
of about $100,000. It is two stories in 
height and faces for 100 feet on Sev- 
enth St. and 105 feet on Grand Ave. 
The construction is brick and con- 
crete, with an outer surface of white 
cement plaster. Plate glass makes up 
the greater proportion of the frontage 
on both Seventh and Grand, furnish- 
ing unusually good daylight condi- 
tions. The company's offices will be 
located on a mezzanine floor. The 
new building is located in the center 
of the new business district now grow- 
ing up along West Seventh St. It is 
understood that the older Arnold 
quarters at 1112-34 S. Olive St. will be 
retained indefinitely. During the 
twelve months ended August 1, the 
Arnold company sold 3.159 cars. 

Gaffney Manages Lord Used Cars. 

George Gaflfney has been appointed 
manager of the used car department 
of the Lord Motor Car Co., Los An- 
geles, Cal., Maxwell and Velie dealers. 

Heads Lexington Sales in South. 

H. L. Perkins, formerly connected 
with the Irving Motor Car Co., Los 
Angeles, Cole car dealers, has resigned 
to become sales manager for Wisdom 
& Co., Los Angeles, distributors of 
Lexington cars in Southern California 
and Arizona. 

Sapp Represents Columbia on Coast. 
W. D. Sapp has been appointed 
Pacific Coast representative for the 
Columbia Motors Co., Detroit. 

Christy Walsh with Van Patten. 

Christy Walsh, former advertising 
manager for the L. H. Rose-Chalmers 
Co., San Francisco, Cal., has been 
called to New York, where he will 
take a prominent position with the 
\'an Patten Advertising Agency. 

Hayes Wheel Branch on Coast. 

Castle & Kyte. sales agency for 
Hayes wire wheels, will open a Coast 
branch shortly. Mr. Kyte of the firm 
is at present a visitlTPbp^tJj^ jC^a> 

Digitized by 

Page 12 


Noveii^>er I. 1917 

18,791 CARS OCT. 1 

Increased Registrations of Motor Cars 
Follows State's Development of 
Good Roads System. 

Arizona is rapidly rounding out her 
system of good roads and keeping pace 
with this work as a natural result is 
the state's development as a motor car 
field. Registrations of new cars 
during the past two months have ex- 
ceeded 2,()00, and prior to this, on July 
1, 1917, over 16,000 automobiles had 
been licensed within the state. By Oct. 
1 this had increased to 18,791, w4iich 
would mean a ratio of one car to ap- 
proximately every 16 persons. The in- 
crease in automobiles is but a reflec- 
tion of the general prosperity existing 
throughout the state in all branches 
of the mining, cattle and farming in- 

Bearings Service Head on Coast. 

Ralph S. Lane, president of the 
Bearings Service Co., Detroit, recent- 
ly visited San Francisco on an inspec- 
tion tour, taking in the twelve branch- 
es of the company west of Chicago. 

Nate LaVene Forms Agency. 

Nate LeV^ene, of San Francisco, for 
years connected with the Hooper- 
Honig-Cooper Advertising Agency, 
resigned and will form an agency of 
his own, to specialize on automobile 

Latham Heads Goodrich in Salt Lake. 

E. M. Latham has been appointed 
manager of the f^. V. (Goodrich Rubber 
Co.'s local store in Salt Lake City, 
Utah. He succeeds G. M. Gay, who 
has been transferred to the company's 
branch in Los Angeles, Cal., where he 
will be general adjuster for the entire 

Simpson Over Nash in Salt Lake. 

Carl J. Simpson, vice-president of 
the Pacific Xash Motor Co., has taken 
charge of the Nash car and truck dis- 
tributing branch in Salt Lake City, 
Utah, and will act as inter-mountain 
<listrict manager. 

Martin, of Cassidy, Visits L. A. 

A. L. Martin, who was recently ap- 
pointed Western manager for the 
iMlward A. Cassidy Co., Inc., left Los 
Angeles recently after a week's visit. 
He will represent west of Denver the 
various lines of the Edward A. Cas- 
sidy Co.. including the Xoviol Cona- 
phore lens, which is handled on the 
Pacific Coast by Chanslor & Lyon, 
tock-Xichols, and others. 

Republic Truck in Beet-Hauling Test. 

F. D. Johnson, field agriculturist for 
the Amalgamated Sugar Co., Kimber- 
ly, Ida., thought the demonstration of 
a two-ton Republic truck at Twin 
Falls. Ida., of sufficient importance to 
all beet-growers to attend. In his re- 
port, Johnson says: "The Republic 
truck was required to carr>' a load in 
excess of its capacity over ground that 
had been plowed to a depth of ten 
inches. I drove it over the plowed 
surface in forward and reverse direc- 
tions, at times carr>'ing the added 
weight of four men. Each test to 
which the truck was subjected was 
performed in so commendable a man- 
ner as to justify my unqualified in- 
dorsement of its adaptability to sugar 
beet and potato hauling." The same 
day a two-ton ^Republic carried forty- 
two bags of cement, weighing a total 
of 4,032 pounds, back and forth over 
the same plowed land, clinching its 
argument as the supplanter of the 
horse in farm hauling. 

Anderson Retails Fords in Salt Lake. 

Morgan Anderson, connected for the 
past year with the Ford Motor Co., 
Salt Lake City, Utah, has joined the 
sales department of the Universal Car 
Co., of the same city, and will be re- 
tail distributor of Ford cars. 

Northwest Co. Takes Nash. 

The Northwest Motor Co., Seattle, 
Wash., has been appointed Xash 
agency succeeding Eaton & Campbell, 
who have relinquished the agency. 

Tacoma Law Hinders Car Thefts. 

An ordinance has been passed in 
Tacoma, Wash., preventing '*automo- 
bile camouflage." It provides that 
every public garage must make a daily 
report to the police of the cars left 
with them, including the identification 
numbers on the machines and a full 

To Manage Club of West Washington. 

Douglas A. Shelor has been named 
manager of the Automobile Club of 
Western Washington. 

Young Manages Smith Bros. Sales. 

A. M. Young has been appointed 
sales manager of Smith Bros., Los 
Angeles, Cal*., distributors of Peerless 
and Paige cars. Young is a pioneer 
automobile man in Southern California 
and introduced the Paige car in that 

G. & J. Tire Agent in Oakland. 

R. N^. McKinnon and Elmer G. Cox 
have formed the Cox-McKinnon Co.. 
Inc., Oakland, Cal., buying out and 
succeeding C. A. Muller, to handle G. 
& J. tires. 

Salt Lake Has Strict Judge. 

Salt Lake City motorists, who used 
to fear only the loss of a few dollars 
from their purses as a result of getting 
pinched for speeding, now face jail 
sentences and perhaps the impounding 
of their automobiles. 

Judge W. H. Wilkins. new police 
judge, has already sentenced six men 
to jail for speeding. One of the num- 
ber was a professor of the University 
of Utah, another a prominent realty 
dealer of the city. The first got one 
day in jail, the last twenty days, and 
Judge Wilkins has given out an inter- 
view in which he promises 30 days to 
the next speeder found guilty. 

The speed laws allow 25 miles on 
avenues and streets outside the con- 
gested business section. This, Judge 
Wilkins believes, is too high — "express 
train speed," he terms it. He is now 
engaged in learning whether or not he 
has the right to impound cars as well 
as their owners. 

Cowan Heads Leavitt Truck Dept. 

W. K. Cowan, pioneer automobile 
dealer in Los, has been appointed 
manager of the commercial car de- 
partment of the J. W. Leavitt Co., 
Chevrolet distributor. Cowan is well- 
known as having been the first man in 
Los Angeles who handled motor cars 
as a business. His dealer experience 
dates from 1899 and at one time he 
was one of the largest distributors of 
cars in Southern California. 

T?kes Cb;»rge of Spokane Mack. 

W. r. Barnes, Spokane. Wash., has 
assumed charge of the Mack distrib- 
uting station for the T. G. Young Co.,. 

Lexington Agency in San Francisco. 

The California Motor Sales Co., San 
Francisco, has been formed to handle 
the Lexington car in Northern Cali- 
fornia. L. D. Allen is head of the new 
company, acting as president and gen- 
eral manager. The new agency has 
located at 1319 Van Ness Ave. 

Henderson Over S. F. Overland Sales. 

F. A. Henderson has been appoint- 
ed sales manager of the San Francisco 
branch of the Willys-Overland Co., 
succeeding J. L. Holmes, who resigned 
recently. The appointment was made 
by C. T. Prall, who recently took 
charge as manager of the branch. 
Henderson was a former resident of 
San Francisco, but has been for sev- 
eral years with the central division of 
the Willys-Overland Co. 

Master Truck Dealers for Washington. 

The Standard Motor Car Co.. Ta- 
coma, Wash., has contracted to handle 
Master trucks throughout the state of 
Washington for a^^^^iod of fi>ie years. 

Digitized by VjjOOQI^ 

November 1. 1917 


Page 13 

Phila, Storage Battery in S. F. 

The Pniladelphia Storage Batter>' 
Co., of Philadelphia, will open a branch 
office and stock depot in San Fran- 
cisco early in Xovember. The com- 
pany's first Coast Branch was opened 
in Los Angeles a year ago and the 
sale of "Diamond Grid" batteries has 
grown to such an extent that another 
branch is "necessary at San Francisco 
in order to take care of the rapidly ex- 
panding business in that locality. 

The new branch will carry a com- 
plete stock of starting batteries for all 
automobiles and plates for assembling 
vehicles batteries. The business will 
be strictly wholesale in accordance 
with the policy in effect at Los An- 

Arthur Affeld will have charge of 
the Los Angeles office and A. P. Clark 
will operate the San Francisco office. 
C. L. McWhorter, manager of the 
Pacific Coast Division will make his 
headquarters at the San Francisco 
office. Mr. McWhorter has just re- 
turned from a six-weeks' visit to the 

The Philadelphia Company occupies 
a unique position in the battery busi- 
ness in the respect that it furnishes 
90^ of all the batteries used in elec- 
tric passenger vehicles. Its starting 
battery product, which bears the trade 
mark name of ''Diamond Grid,'* is 
revolutionizing the starting battery 
field on account of its non-buckling 
plates and hard-wood long-life separa- 

Consolidated Sales Gets S & M Lamp. 

The Consolidated Sales Co., has been 
appointed exclusive factory distribu- 
tors for the S & M Lamp Co., of Los 

Both the manufacturer and the dis- 
tributor are well known. S & M is 
the pioneer spotlight, Mr. Sherriffs, 
the owner of the factory, having de- 
signed the first windshield spotlight 
ever seen in this country. Consoli- 
dated Sales Co. is Coast distributor for 
such well-known accessory manufac* 
turers as C. A. Shaler Co., Osgood 
Lens & Supply Co. The International 
Rubber Co., The Hall-Thompson Co., 
and others. 

The S & M spotlight complies fully 
with the present California road light- 
ing law. Mr. Sherriffs has patented a 
bracket which makes it impossible to 
raise the light above the legal limit of 
42 inches, at the same time sacrificing 
none of the mobility of the light, with- 
out which it is useless. 

A great compliment was bestowed 
upon the S & M spotlight and the 
Pacific Coast when Harry Stutz sev- 
eral years ago chose it for factor>' 
equipment on his car. Every Stutz de- 
livered ever since bears an S & M. 

Ha3mes Light 12 in High-Gear Record. 

A new record for high-gear perform- 
ance was recently established at Oak- 
land by a Haynes Light Twelve seven- 
passenger touring car. Wayne Cor- 
bin, of the Haynes agency in that city, 
driving a brand-new Haynes demon- 
strator and carrying three other pas- 
sengers, recently captured the silver 
trophy offered by an Oakland news- 
paper to the stock car climbing in 
high gear to the highest point on 
Mount Diablo, near Oakland. The 
summit of the mountain is nearly 4,000 
feet above sea level. 

Corbin drove the Haynes 36 feet be- 
yond the point reached by the previ- 
ous holder of the cup, which was first 
put up early last Spring and has been 
held by several makes of cars since 
that time. Rivalr>' for its possession 
has been spirited as Mount Diablo is 
declared to represent the hardest high- 
gear test in the world. 

The climb up Mount Diablo repre- 
sents nearly 11 miles, every mile being 
over a winding grade that eventually 
reaches an altitude of 3,867 feet above 
sea level. Nearly all cars require the 
constant use of second gear to make 
the climb, and then resort to low gear 
on the final steep pitch. The point 
reached by Corbin was half-way up 
this last stretch. 


Cal. Registers 285,863 Cars. 

Registrations of automobiles in Cali- 
fornia total 285,863, according to 
figures issued for Oct. 21 by N. A. 
French, superintendent of the state 
motor vehicle department. The re- 
ceipts from tagging automobiles 
amounted to $2,649,580 on the same 
date. Motor car dealers numbered 
2,269 and have paid in total fees of 

Mission Bell Selected, Wide Choice. 

The mission bell which will appear 
as the California state seal upon 1918 
motor vehicle license plates was se- 
lected from out of more than two 
dozen suggestions. Among the other 
seals suggested were Mount Lassen, 
Mount Shasta, fruit, oranges, grapes, 
prunes, sequoias, miner's pick and 
pan, nuggets, Marshall Monument and 
the state capitol. 

New Paige-Saxon Agency in Tacoma. 

The Paige-Saxon Motor Co.. Taco- 
ma, Wash., has been formed by Roy 
A. Parnham and Otis Johnson and 
has taken over the offices and plant of 
J. B. Schabel at 1201 A St. 

New Signal Agency in Spokane. 

Logan & Bates, Spokane. Wash.. 
Chalmers car distributors, have taken 
over the agency for the signal. O. R. 
Spraeue will have charge of the com- 
pany's truck department. 

Rulings of Treasury Department on 
Various Phases of War Revenue 
Tax on Automobile Industry. 

Manufacturers selling new automo- 
biles, including trucks, on and after 
Oct. 4, 1917, will pay a tax of 3 per 
cent on the manufacturer's selling 
price. This is the chief of the provi- 
sions of the war revenue act which 
affects the autpmobile industry, and 
which are yet subject to final con- 
firmation. The tax is levied on the 
price the maker receives for the car — 
not the list price, unless actually sold 
for that. When the price is paid part 
in money and part in other considera- 
tions (second-hand car), the tax is 
on the price and not on the actual 
cash received. If the manufacturer 
passes the tax on, the Treasury Depart- 
ment believes that the price he receives 
should include the present price of 
the car plus the tax collected. For ex- 
ample, if the manufacturer sells the car 
for $800 plus the war tax, $24, the 
government will assess the tax of 3 
per cent on $824, the price he receives 
in making the sale. Thus, to receive 
his full $800, the manufacturer would 
have to bill his price at $824.74, of 
which 3 per cent or $24.74, will be paid 
to the government, leaving the manu- 
facturer his $800 net. Wholesalers or 
combined wholesalers-retailers, hold- 
ing new motor cars and trucks, for 
sale, Oct. 4, 1917, are taxed V/i per 
cent on what was paid to the manu- 
facturer. They will not be taxed, 
however, on automobiles sold and de- 
livered before May 9, 1917, on which 
title is retained as security for pay- 
ment of purchase money. The Trea- 
sury officials are disposed to consider 
second-hand cars not taxable. Chassis 
will be taxed. Extras will be taxed 
when shipped with the car and making 
one sale. If the car, however, is ship- 
ped regular and extras purchased extra, 
extras will not be taxed. 

A. H. Coates Changes Location. 

Alfred H. Coates, Western repre- 
sentative for the Sheldon Axle & 
Spring Co., Wilkes-Barre, Pa., the 
Whitney Mfg. Co., Hartford, Conn., 
the Standard Roller Bearing Co., Phila- 
delphia. Pa., and the Kellogg Mfg. Co., 
Rochester, N. Y.. has moved to 41 
Spear St., San Francisco. He will 
carry a complete line of all parts for 
Sheldon worm-drive axles. 

Grant Car Agent in Seattle. 

The Campbell Motor Car Co., Se- 
attle, Wash., has succeeded the Grant- 
Coffin-Campbell Co., as Grant car dis- 

Digitized by 


Page 14 


November I. 1917 

Ready for Los Angeles Seventh Motor Show 

One Hundred and Three Exhibitors Will Occupy Nearly 90,000 Square Feet of Space in 

the Billy Sunday Tabernacle and Inter-communicating Tents — Decorations Will 

be Unusually Beautiful — Statistics Show Los Angeles' Pre-eminence 

as Automobile Capital of Southwest 

WITFI a total of nearly 90,000 square feet of space 
assigned to more than 100 exhibitors, the seventh 
annual exhibition of the Los Angeles Motor Car 
Dealers' Association will be by far the most pretentious 
affair of the kind ever held west of the Mississippi River. 
The show will be held November 12-17 in the huge Billy- 
Sunday Tabernacle in combination with three enormous 
inter-communicating tents. The entire show will be on 
one level, there being no stairs to climb or descend in pass- 
ing to and fro between the Tabernacle and the tents. If, 
at the end of the sixth day, there appears to be a demand 
for it, the committee in charge will extend the show for 
three days into the following week — the 19th, 20th and 
21st of November. 

The Show Committee — P. H. Greer, Ralph Hamlin, J. 
A. Stoner and Harold L. Arnold — with J. S. Conwell, 


Earl V. Armstrong, Inc Chandler 

J. V. Baldwin Motor Co Saxon and Mitchell 

Walter M. Brown Co Stntz 

W. J. Burt Motor Car Co Aubnin 

W. E. Bush Plcrce-Arrow 

Empire Motor Sales Co Empire 

Al. O. Faulkner Co Marmon 

Greer-Rohhins Co Chalmers and Hupmobile 

Howard Auto Co Buick 

Leach Motor Car Co Premier, Liberty, Dort and Kiag 

Locomobile Co. of America Locomobile 

Lord Motor Oar Co Maxwell and Velle 

George 1, Lufkin 9t Co Pathfinder 

H. 0. McVey Co. Oakland and National 

Motors Distributing Co. of So. Cal. Roamer 

Oldsmobile Co. Oldsmobile 

ReiUy Motor Oar Co Moon 

Eugene Schuler Co Pilot 

Smith Bros. Paige and Peerless 

Scott k Hoadley Stanley Steamer 

Steele Motor Sales Co Elcar 

I. H. Stratton Co Westcott 

Studebaker Corp. of America Studebaker 

White Auto Co White 

The Winton Co Wlnton 

Wisdom k Co Lexingtcm 

Wright Motor Oar Co Inter-State 

East Tent. 

C. 8. Anthony Glide 

Harold L. Arnold Hudson and Dodge 

Anderson Electric Oar Co Detroit Electric 

Apperson Motor Car Co. Apperson 

Conwell-Hathaway Co. Monroe 

Ralph Hamlin Franklin 9t Scripps-Booth 

J. W. Leavltt h Co Chevrolet 

McFarlan-Paclflc Co. McFarlan 

Owen Mag. Sales Corp Owen Magnetic, Marion Handley 

PhiUlps Distributing Co Daniels 

Southwest Motors Co Columbia 

Troy Motor Sales Co. Nash 

Turner- Whitford Co. Ross, Detroiter, Woods Dual Power 

South Tent. 
Lynn 0. Buxton Steams-Knight 

Irving Motor Oar Co Cole 

Don liee Cadillac 

Pacific KlsselKar Branch KisselKar, Briscoe, Doble 

Speers Motor Co. Haynes and Grant 

president of Los Angeles City Council, as manager, have 
been at work on the details of the exhibition for the past 
six weeks, and have only awaited the departure of the 
Reverend Billy in order to complete the work of prepar- 
ing the building and erecting the tents. 

The enormous demand for space, and the makeshifts 
the Show Committee was compelled to adopt in order to 
provide for it, again brought to the front the necessity 
for a building in Los Angeles of sufficient size to house 
exhibitions and accommodate large conventions. The 
metropolis of Southern California is favored of the gods 
in that, if everything else fails, tents may be erected in a 
short time, and, with good weather practically assured, 
shows, conventions or revivals may be conducted for 
weeks at a time without fear of the elements. Even Billy 
Sunday must admit that Los Angeles is something of a 
dry town, inasmuch as the precipitation during his six 
weeks' revival has been practically nil. The committee 
which backed him in his recent drive on the devil's forces 
will have an unexpected addition to their receipts from 
the rental paid for the Tabernacle, which, it is said, will 
be torn down immediately after the show. 

Los Angeles, the tenth city in point of population in 
the United States, and the twenty-sixth in the list in the 
total value of manufactured products, is without a build- 
ing of suitable size to house a show of any great propor- 
tions. San Francisco, Denver, and many other Middle 
Western and Coast cities are well provided in this respect. 
The possession of an adequate municipal auditorium is 
a recognized asset for any metropolitan city, and Los An- 
geles must be considered provincial until she shall have 
equipped herself with a building amply large to house the 
annually recurring automobile show and other exhibitions 
and conventions. 

That Los Angeles, as the premier motoring center of 
the Pacific Coast, should open the show season west of 
the Rockies, is but natural. In no other city in this sec- 
tion has motoring obtained such a firm hold. In no city 
in this territory are the annual sales so large. Indeed, 
few Eastern municipalities can point to a volume of sales 
equal to that of Los Angeles, while its proportion of 
motor cars per thousand of population is greater possibly 
than that of any large city in the United States. 

That the automobile and accessories business in Los 
Angeles is on a firm and enduring basis may be gathered 
from the character of the establishments which house 
the many companies engaged. Only a few years ago any 
kind of a ramshackle wooden structure was deemed suffi- 
cient in the way of a home. Now concrete and steel build- 
ings, costing in many cases hundreds of thousands of dol- 
lars, are the rule. The accompanying pages will give 
some idea of the character of the architecture and the 
scope of some of the principal buildings. Not a few of 
these buildings have just been completed or are still in 
process of construction, while several companies have 

Digitized by 


November 1. 1917 



Page 15 

perfected plans for new buildings upon which work will 
he started in the very near future. 

Nearly 90,000 Square Feet of Space Sold. 

The show will open Monday, Xovember 12th. at 2 p.m. 
Each day the show will open at 9:30 a.m. and will close 
at 10:45 p.m. The exhibit is under the general direction 
of J. S. Conwell. supported by the following committee: 
P. H. (ireer (chairman). Harold L. Arnold, Ralph Ham- 
lin and J. A. Stoner. 

Floor space covering an area of nearly 90,000 square 
feet will be devoted to the display of pleasure cars, trucks, 
trailers and accessories. 

One hundred and three exhibits will be housed in the 
main building and tents. The tabernacle will contain 
pleasure cars only, the East tent will be occupied by ex- 
hibits of pleasure cars and trucks, while the North tent 
will be given over to the exclusive display of trucks, trail- 
ers and tractors. 

The main entrance will be through the South tent on 
the Pico street side. Beneath this top there will be a 
number of pleasure cars surrounding a completely ar- 
mored "tank" car, a duplicate of the steel monsters of 
destruction which are now being used to advantage by 
the Allies on the European war front. 

Xo other engines of annihilation have attracted as 
much attention or speculation as these big mobile forts 
with the possible exception of the giant howitzers with 
which Germany startled the world at the outbreak of the 
war. The **tanks," according to correspondents, are able 
to clamber over trenches, crush down buildings and 
barbed wire entanglements, cross small streams and go 
wherever their pilots choose to direct them. In addition 
to the "tank" car. the show committee will exhibit sev- 
eral armored automobiles. 

A decorative scheme of unusual beauty has been worked 
out for the exhibition. Giant palms, flowers and potted 
plants in profusion will be placed throughout the main 
building and tents and the whole will be brilliantly lighted 
by the liberal use of high-powered nitrogen lamps. Floors 
will be laid over the entire ground space and the flooring 
will be covered with "silence fabric" in both aisles and ex- 
hibits. Three band stands will be erected in the main 
building, which will also house the headquarters for the 
management, the press and rest rooms. 

The Automobile Club of Southern California will sign 
the entire show, including all makes of cars and acces- 
sories. These signs will carry the name of the exhibitor and 
the name of the car or accessory. They will be the regu- 

East Tent. 

C. S. Anthony Signal and Avery Tractor 

Antocar Sales & Service Co Autocar 

Bamett Auto Body Co Truck attachment, Bamett body 

W. E. Bush.: Fierce-Arrow 

Lord Motor Car Co Maxwell 

McFarlan-Facific Co Stewart 

H. L. MiUer LitUe Oiant 

Pacific KlsselKar Branch KisselKar and Federal 

Service Truck Co. of Cal. Service 

F. Ml Sinsabaugh Qramm, Commerce and Menominee 

Studebaker Corp. of America Studebaker 

Troy Motor Sales Co Nash 

U. ited Motors Co. Olson Truck Attachment 

Olds, Banta & Smith Woodward Truck Attachment 

North Tent. 

Harold L. Arnold Vim 

International Mack Corp Mack and Saurer 

J. W. Leavitt 9t Co Chevrolet 

Moreland Motor Truck Co Moreland 

H. O. Pendell Denby, Koehler and Winther 

D. F. Foyer Truck Co Republic 

White Auto Co White 

lar club road sign made in colors to harmonize with the 
general decorative scheme. 

The growing interest taken by motor car manufacturers 
and dealers in motor car shows of the Los Angeles Motor 
Car Dealers' Association is evidenced by the fact that 
practically every well-known car made in the United States 
will be represented. This year's ground space shows an 
increase in area of 50 per cent over last year's show. 

The scene of this year's show is peculiarly strategic 
from the attendance standpoint. The Billy Sunday taber- 
nacle covers nearly a full city block close to the business 
center of the city, and is served by a number of trunk 
car lines. Carpenters are now at work transforming the 
big structure into a palace of splendor. Where bare beams 
once stood the art of the interior decorator is raising se- 
ductive palms and trellised arbors. In the South tent or 
main entrance of the show the side-walls will present a 
panorama of marine warfare with battleships, destroyers 
and submarines in action. 

Something About Los Angeles* First Show. 

Something over ten years ago when automobile row 
centered around Tenth and Main streets, the motor car 
dealers in Los Angeles suddenly were struck with the 
appropriateness of holding their first automobile show. 
The idea of motor car shows for the Pacific Coast was 
still venturesomely novel, for the first national show had 
been held but six vears before. The Pacific Coast, how- 


• Digitized by 


Page 16 M O T O R W E S T November 1. 1917 

Photo by Hughes 

(1) J. W. Loavitt & Co., Chevrolet. (2) Ralph Hamlin, Franklin and Srripps-Hooth and Selden Trucks. (3) J. V. Baldwin Motor Co.. 
Mitchell and Sa.\;>n. (4) GreerRobbina Co., Chalmers and Hupmobile. (5) Where Ilanshue handles the Apperson. (fi) Headquarters of the 
Oldsmobile Co. of California. (7) Geo. R. Bentel Co., Mercer and Jordan, one of the finest on the Ci)nst. (8) Factory branch of the Loco-'' 
mobile Co. (9) ChavS. H. Thompson. Jackson and Hollier. (10) Headqtiarters of Studibaker in Southern California. (11) Troy Motor Salef! 
Co. quaiters. home of the Nash passenger cars and trucks. (12) I. H. Siratton Co.. repn st iitatives of the Westcott. (13) Irving Motor Car 
Co., Cole. (14) Home of the Wri>;ht Motor Car Co., representative of the Inter-State oars. 

Digitizeid by 


November I. 1917 M O T O R W E S T Page 1 7 

Photo by Hughes 

(15) William E. Bush, Pierce-Arrow cars and trucks. (16) Earl V. Armstrong's new building — Chandler. (17) Al Faulkner's hand- 
some Marmon headquarters. (18) Where the Pathfinder, and Davis hold forth. (19) Pacific KisselKar Branch — KisselKar, Briscoe and Ford. 
(20) Walter Brown's new Stutz agency building. (21) Factory branch of the Winton Co. (22) Conwell-Hathaway Co. — Monroe. (23) 
Spe^TS Motor Co.'s new building — Haynes and Grant Six. (24) Smith Brothers — Peerless and Paige. (25) New home of Stanley Steam 
car*. (26) Turner-Whitford Co. — Koss. Detroiter and Woods Dual Power. (27) Lynn C. Buxton — Stearns. (28) The Eugene Schuler 
Co. — Pilot. (29) C. Will Kisden — Elgin and Allen cars. (30) Wisdom & Co. — Lexington and Elcar. (31) Owen Magnetic Sales Corp. — 
Owrn Xag^netic and Rauch ft Lang electric. (32) Aston Motor Car Co. — Pullman. 

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Page 18 


November K 1917 



Austin, Bryant 9t Carter, Fennsylyania Oils and Qreases 

Auto Theft-Signal Sales Co., Auto Theft-Signal, Nu-Ra Lens, 

Auto Gear & Parts Co., Gears and Axle Shafts 

Ahlberg Bearing Co., Ball Bearings 

Airsafe Inner Tire Co., Airsafe Inner Tires 

Block-Scherfee Vaporizer Co., Block-Scherfee Vaporizer 

Brookwell ft Co., Delion Tires 

Brown ft Caine, Inc., Ignition and Lighting Supplies 

Cambria Spring Co., Inc., Springs, Wheels and Bumpers 

Champion Spark Plug Co., Spark Plugs 

Dellamore, A. A., Dellamore Electric Turntable 

Desmond's, Automobile Apparel 

Ensign Carburetor Co., Ensign Carburetors 

Firemen's Fund Insurance Co., Insurance 

Hamilton Spring Insert Co., Hamilton Roller Bearings, 

Spring Insert, Shock Absorber 
Hobbs Storage Battery Corporation, Hobbs Storage Batteries 
Ihternational Sales Co., Gates Half -Sole Tires 
Kaufman ft Stone, Spotlights 
Lichtenberger-Ferguson Co., Norwalk Tires 
London ft Lancashire Fire Ins. Co. (Rule ft Sons, Agents), 

Luard-Tetzlaff, Automobile Repairs 
Los Angeles ft Salt Lake Railway, Literature 
M. ft H. Novelty Co., Gear-Shift Extension ft Tire Lock 
M. ft M. Oil Co., Oils and Greases 
Miller Carburetor Sales Co., Miller Carburetors 
Moore, Leslie E., Inc., Lemco Auto and Camp Products 
Nitrolene Sales Co., Nitrolene Oil, Windshield Cleaner, 

Affinity Spark Plugs 
Pacific Ball Bearing Co., Ball Bearings 
Pacific Rubber Co., Horseshoe Tires 
Panama Lubricants Co., Vamishine, Pennzoil 
Pacific Auto Sales Co., L. ft B. Truck Attachment, Corser 

Presto Cloth Mfg. Co., Presto Cloth 
Puente Oil Co., Oils and Greases 
Richfield Oil Co., Oils and Greases 
Safetyford Starter Co.. Ford Starter and Accessories 
Savage Tire Corporation, Savage Tires 
Smith-Booth-Usher Co., Automobile Machinery 
L. Sonneborn Sons, Inc., Oils and Greases 
Specialties Mfg. Co., Vulcanizers' Materials 
Stems Tire ft Tube Co., Puncture-proof, Blowout-proof tubes 
Strifler ft Shannon, Tire Carriers 
Tire Construction Co., Tires 
Tractor Train Co., Auxiliary Transmission and Special Ford 

United States Spring Co., Automobile and Truck Springs 
U. S. Air Compressor Co. of Cal., Air Compressor 
Western Auto Electric Co., Connecticut Lights and Willard 


ever, and Southern California in particular, had received 
the first crude and unbeautiful attempts of the automo- 
bile makers with an enthusiasm matched in no other part 
of the country. The local industry in motor cars was just 
beginning to lengthen its stride out of a crawl in 1907 and 
was checked but little by the hard times period that sud- 
denly set in toward the end of the year. Thirty-six deal- 
ers brought together fifty-one makes of cars under the 
roof of Morley's Rink on Grand Ave., in February, 1907. 
In the list of exhibitors appear names that would ring 
unfamiliarly to all but the old-time automobile men, such 
as Acme, Aerocar, Christman. Dolson, Duro. Elmore. 
Grout, Lambert, Marvel, Mora, Northern, Pierce-Racine. 
Queen, St. Louis. Tourist, Waltham, Orient and Wayne. 
Net profits of $<S,0()0 out of the reccii)ts satisfied the show 
management that an annual motor car show would hence- 
forth prove a profitable detail in the career of the auto- 
mobile industry in Southern California. 

The majority of the car dealer firms of ten years ago 
were located along Main street between Eighth and 
Washington streets. That the trend to the southwest, 
however, had already set in, is found in a 1907 issue of 
^fotor West: "Automobile row is gradually moving 

southwest. A short time ago there were few garaj^t- 
south of Tenth street; now there are many, and in br- 
other year there will be a big bunch south of Pico." 
Going Back to Early Days of Industry. 

In the year 1895 newspapers and magazines carried 
stories from abroad regarding the remarkable success the 
French were achieving in building self-propelled vehicles- 
called automobiles. There was a bicycle dealer in Lus 
Angeles at that time by the name of W. K. Cowan and 
the description of the "Horseless carriages" filled him with 
more than a passing interest. "If I can ever get hold of 
any of those things, Vm going to sell them here in Los 
Angeles," Cowan declared to his family. That was the 
inception of the automobile business in Los Angeles. In 
the year 1899 Mr. Cowan did get hold of one of those 
things, and sold it, and the automobile business was born 
in this city. 

Whether Mr. Cowan dreamed at the time he made hi> 
initial sale that the single transaction of that day, would 
eighteen years later develop into an annual business of 
upwards of $20,000,000, that more than one Los Angeles 
distributor would count his yearly sales by thousands, and 
that the new industry would utterly transform the trans- 
portation problem is hard to say. At any rate he was the 
first Angeleno with vision to see that there were possi- 
bilities in the automobile business. And if confirmation 
of his wisdom were needed, anyone may receive it by 
visiting the Billy Sunday taberrmcle and inspecting the 
wonderful display of motor cars that will be on exhibition 
there from November 12th to 17th. 

There was no section of the entire United States that 
more enthusiastically welcomed the automobile than did 
Southern California. As Former Ambassador Gerard told 
a Los Angeles audience, the United States was settled by 
people who were dissatisfied with things in Europe, 
and that California was settled by people who were dis- 
satisfied with things in the East. Therefore it was only 
natural that to a people least content with the existing 
order of things the new method of transportation appealed 
with unusual force. The West has ever been noted for 
a readier acceptance of things that were new than the 
more conservative East, and Southern California in par- 
ticular welcomed the automobile like a boy welcome*^ a 
new red wagon on Christmas morning. 

Of course the fact that automobiling was a pleasure all 
the year round had something to do with it, but aside from 
this there was another reason. The Southwest is a land 
of magnificent distances, and its inhabitants welcomed an 
invention that could annihilate them. And the pioneer 
outomobile dealers of Los Angeles were not content to 
drive their wares cautiously around the best roads they 
possessed ; they fiercely attacked their mountains and their 
deserts. Over a trackless desert they raced from Los An- 
geles to Phoenix; they urged their wheezing chariots over 
the heart-breaking Baldy race course; they performed 
such prodigies of endurance as driving a single-cylinder 
car in a non-stop run from Los Angeles to San Francisco. 
To the early dealers of Los Angeles who set about in such 
a whirlwind fashion to demonstrate the practicability of 
the one-and two-lungers of those pioneer days, the auto- 
mobile business of the West owes a lasting debt of grati- 

Such conservatism as there was in the Southwest re- 
garding automobiles was scattered to the winds by these 

Digitized by 


No%ember 1, 1917 M O T O R W E S T Page 19 

Photo by Hughes 
(1) Hup*' assembly plant of the Ford Motor Co. (2) Salesrooms of the Howard Automobile Co., representinp the Buiek. (3) Willys- 
Overland building is one of the finest in Los Angeles. (4) Architect's drawing of the new building of the Leach Motor Car Co. — Premier, 
Lilwrty, Dort, King. (5) Reilly Motor Car Co. — Moon. (6) Lord Motor Car Co. — Maxwell and Velie. (7) Lo.s .Vngeles quarters <»f Don Lee. 
who represents the Cadillac. (8) Motors Distributing Co. — Roamer. (9) Earl C. .\nthony, Inc.. agents for the Packard and Reo. (11) Wher*» 
the H. C. McVey Co. handles the Oakland. (12) W. J. Burt Motor Car Co. — Auburn. (13) McFarlan Pacific Co., where the McFarlan and 
Kin! parisenger cars and the Stewart and Indiana trucks are handled. (14) Harold L. Arnold's Olive street quarters, where the Hudson and 
Dodge passenger cars and the Vim truck are handled. (15) Olive street quaiters of the F]nii)irc Motor Sabs Co. (Hi Handsome new build- 
ing just er«»cted by Harold L. Arnold at Seventh and Grand Ave. 

Digitized by 


Page 20 


November 1. 1917 



AND JUNE 30, 1917. 

Registered Registered 
Counties. June 30, '16 June 30, '17 

Imperial 2,262 3,399 

Kern 4,414 6,399 

Los Angeles 63,137 78,143 

Orange 5,410 6,864 

Riverside 3,251 4.228 

San Diego 7,544 8.987 

San Bernardino 5,215 6,404 

San Luis Obispo 1,267 1,921 

Santa Barbara 3,157 4,354 

Ventura 2,098 2,737 

Total 97,755 123,436 

early achievements. The newspapers chronicled them to 
such an extent that newspaper automobile sections were 
born, the first in the United States. The public followed 
the doings of the famous cars of those days as keenly as 
they watch the baseball world's series today. Black Bess, 
Tobasco the First, the Elmore Bull-dog and the Franklin 
Greyhound each had their hosts of enthusiastic backers. 
From enthusiasm they graduated to ownership. 

Once owners they became boosters for good roads. They 
realized that the best automobile is at a decided disad- 
vantage on a poor road. Los Angeles County ten years 
ago passed a bond issue for ?3.0()0,000 for good roads. 
How many million dollars worth of automobiles were pur- 
chased as a direct result of that bond issue it is impossible 
to figure, but it is certain that the sales of cars increased 
by leaps and bounds. Good health unfortunately is not 
contagious, but good roads are. Other Southern counties 
passed good roads bond issues, the State of California it- 
self passed bond issues totalling $33.(X)0,000, and California 
took rank as one of the foremost state in the Union in the 
matter of good roads. Los .\ngeles County alone today 
has 1099 miles of paved road, and Southern California 
2344 miles. 

The natural result of such roads is satisfied owners of 
automobiles. Cars attain mileages that are enormous with- 
out showing signs of excessive wear. Tires give service 
that in the East would be considered phenomenal. Trucks, 
heavy-duty trucks, cover as high as 8() miles in the course 
of a day's work. Given a good right-of-way such as 
Southern California machines possess, and the inherent 
usefulness of the automobile is immensely increased. 
Southern California Ideal Testing Ground. 

There is another angle to Southern California usage, 
however. It presents some angles more difficult than any- 
thing the East presents. The State highway from Los 
Angeles to San Francisco by the Valley route climbs the 
famous Ridge road, over a 4000-foot summit. The summer 
heat over this long climb frequently rises above the 100- 
degrec mark. It is a test of cooling ability rather more 
excessive than anything to be had around Detroit, and 
as a consequence Eastern engineering theory has some- 
times had to be revised to meet the facts of California 
practice. More than one of the best Detroit factories has 
awakened to the advisability of using Southern California 
as a testing ground for their new models. 

The same lack of conservatism that led Southern Cali- 
fornians to quickly adopt the use of the automobile, early 
gave them a discontent for the standard colors, the stand- 
ard bodies and the standard toi)s of the regular product 

of the Detroit factories. Nowhere in the United States 
are there to be seen as many smart special bodies, tops 
and new startling color schemes as on the automobiles of 
Los Angeles. The big movie colonies of Los Angeles and 
Hollywood have done their part in this crusade against 
the commonplace. Of a more or less temperamental dis- 
position, the average movie star exhibits his temperament 
by driving a car that is decidedly different. Upholstered 
in flowered chintz, glittering with plate glass, and camou- 
flaged with Apache red, ocean green, Aurora Borealis pink 
or some other modest shade of color, the car of the movie 
actor would unquestionably never be recognized by the 
modest Detroit factory that gave it birth. Nevertheless, 
a careful study of Los Angeles styles would do much to 
improve many Detroit designers' ideas, and more than one 
smart motor fashion has originated in the shops of Los 

Since Southern California has admittedly developed a 
distinctive style of architecture for her homes to meet 
the out-of-door possibilities of her climate, it is only 
natural that the Southern California motor car owner 
should develop a style of motor design to meet his needs. 
The smart victoria top is nowhere in greater evidence than 
on Los Angeles machines, and from the tiny port-hole 
effect of plate glass in the side and back, the newest vic- 
toria tops contain large sheets of heavy plate, giving un- 
restricted view at either side, while the style of the top per- 
mits the rear seat occupant to get the benefit of larger 
quantities of Southern California's well-known climate- 
By virtue of the thousands of wealthy Eastern visitors 
who spend their winters in the fashionable colonies of 
Beverly Hills, Oak Knoll, Orange Grove avenue and 
Montecito, it is probable that the upper-crust of ultra- 
fashionable and ultra-expensive motor cars is rather thick- 
er in Southern California than in any other portion of the 
country outside of New York. And the size of the motor 
market that the ten southern counties of the Golden State 
presents is best evidenced by the fact that there are in 
operation in Southern California no less than a hundred 
million dollars* worth of motor cars. The state registra- 
tion lists at the close of June, 1917, show a total registra- 
tion of 123,436 automobiles in the counties of Imperial, 
Kern, Los Angeles, Orange, Riverside, San Diego, San 
Bernardino, San Luis Obispo, Santa Barbara and Ven- 
tura. Figuring an average value of $800 per car, this gives 
a total of $98,748,800 worth of motor cars, and the sales in 
the four months since at the customary rate, would easily 
bring the total well past the hundred million mark. To 
meet the demands of the public that has invested this huge 
sum in quick transportation, there are established in the 


Car Accessories Garages ft 
Dealers. Dealers. Rep. Shops. 
21 31 19 

21 43 27 

316 542 369 

56 61 48 

29 53 44 

46 87 68 

34 41 28 

11 22 16 

51 67 38 

27 46 31 




Los Angeles 



San Diego 

Santa Barbara .. 
San Luis Obispo 
San Bernardino . 





Digitized by 


Novcsiber 1. 1917 M O T O R W E S T Page 21 

Photo by Hughes 

(1) Present plant of the Morelund Motor Truck Co., to be continnecl after new Hurbank plant is occupied. (2) Home of the General 
Vehicle Electric Truck. (3) Quarters of the Smith Forma Truck Co. (4) Where the Autocar Truck holds forth. (5) Home of the Little 
Giant Truck. (6) Factory branch of the Wichita Falls Motor Co., makers of the Wichita Truck. (7) Headquarters of the Mack Motor Truck 
Co., representing the Mack and Saurer Trucks. (8) Home of the D. F. Poyer Truck Co., Southern California representatives of the Republic 
Truck. (9) Where F. G. Sinsabaugh handles the Menominee and Gramm-Bernstein Trucks. (10) New building of H. G. Pendell, who repre- 
sents Denby, Winther and Koehler Trucks. (11) Where Olds, Banta & Smith handle the Ralston Truck attachments. 

Digitized by 


Page 22 



November 1, 1917 

ten counties, 612 automobile dealers, 993 motor accessory 
dealers, and 678 garages and repair shops. 

With an automobile to every eleven persons in this fa- 
vored territory it would seem to a person of pessimistic 
tendencies that the automobile market would be narrow- 
ing in Southern California. The reverse seems to be true, 
however, and from the steadily increasing registration fig 
urcs it is evident that the much-discussed "saturation 
point" in Southern California at least, must be only an- 
other name for the "vanishing point." 

The real reason for this condition of affairs is unques- 
tionably largely due to the good roads of Southern Cali- 
fornia. The thousands of miles of perfect road that gives 
the Eastern visitor a new idea of the pleasures that can 
be extracted from the ownership of an automobile bring 
yearly a host of motorists from less-favored communities 
in the East. Last winter Alfred G. Reeves, manager of 
the National Automobile Chamber of Commerce, visited 
California and bore enthusiastic witness to this statement 
in an address to the Los Angeles motor car dealers. 
Reeves motored from San Erancisco to Los Angeles in 
two days, covering 187 miles to Fresno the first day and 
the remaining 260 to Los Angeles the second. 

'*! never take a trip of such length in a single day in 
the East," declared Reeves, "for the simple reason that it 
is so exhausting that it leaves me unfit for work for two 
or three days afterward. Yet it is a fact that the 260-mile 
drive from Fresno to Los Angeles did not leave me tired 
at all. I believe that I could drive the entire distance 
from San Francisco to Los Angeles at a sitting without 
being seriously fatigued. Your wonderful California bou- 
levards certainly give a new meaning to long-distance 
touring and a vastly added usefulness to the automobile." 
And Reeves declared that he intended to make every ef- 
fort to make another visit to California this season. 

Once a Southern Californian owns an automobile, he 
will always own one. Rather than be deprived of a car 
he will sacrifice any other luxury, and — whisper it — some 
necessities. Every adult Southern Californian is an ulti- 
mate prospect, and nurses an ambition to own at least one 
automobile. Every added mile of good roads built is an 
added incentive to own a car. Every "Motor West" tour- 
ing story that chronicles in detail the delights of motor- 
ing to the beaches, the hills or the high Sierras is a new 
reminder that life in Southern California is hardly worth 
living without a car. In the 12 months from June 30, 
1916. to June 30, 1917, the residents of Los Angeles 
county alone bought 18.319 motor cars, as the state regis- 
tration fcicrease shows. In Southern California the new 
cars registered during the same period totaled 25,681. 
Actually the sales were probably considerably in excess 
of this, for many large wrecking establishments in the 
city of Los Angeles conduct profitable businesses dissect- 
ing old cars and selling the more valuable portions of 
their anatomy. The current year will probably see 20.000 
new buyers of cars in Los Angeles county, and a great 
majority of this number will wander down the aisles ot 
the automobile show during the coming week. 

Although it does not hold a particularly high position 
in the ranks of automobile manufacturing cities, Los An- 
geles promises in the very near future to become the 
greatest motor truck producing center west of the Miss- 
issippi River. The completion of the immense new plant 
of the Moreland Motor Truck Co. at Burbank and the 

factory branch of the Republic Motor Truck Co. at Ver- 
non — both suburbs of Los Angeles — will add much to the 
importance of the Southern California metropolis in this 
respect. The plant of the Kimball Motor Truck Co. is 
also growing, while a half-dozen firms are engaged in the 
building of truck attachments. 

Passenger automobiles are assembled in Los An^ele*. 
in large numbers by the Ford Motor Co., whose huge 
plant was erected here to meet the heavy demand from 
the Southern California district. The Homer Laughlin 
Engineers* Corporation is building a front-drive car, and 
at Culver City, a suburb, is located the pioneer miniature 
motor car plant in this country, where the Culver toy car 
is built. 

It is as an accessories manufacturing center, however, 
that the Los Angeles district is making such pronounced 
progress. Many of the devices turned out here have 
acquired national reputations, such, for instance, as 
Hobbs Ijatteries: Corser, Ensign, Master and Miller car- 
buretors; Silverbeam and S & M lamps; Miller motors; 
Auto Theft Signal; Damon, Lusterall and Varnishine pol- 
ishes; Martin shock absorbers; Cambria and United 
States springs; G. L. W. spring oiler; Savage and Hen- 
drie tires; L. & B. auxiliarv transmissions; Windshield 
Cleaner device, and numerous others. 

The following table shows the number of firms en- 
gaged in the manufacture of automobile accessories in 
the Los Angeles district on the 1st of January of the 
present year, the figures being furnished by the Los An- 
geles Chamber of Commerce; 

Makers of No. Firms. 

Ball Bearings 3 

Bodies 42 

Brakes 3 

Bumpers 2 

Curtain windows 2 

Heel protectors 1 

Ignition 6 

Parts I 

Radiators 17 

Rubber sundries 3 

8elf-starters 3 

Supplies and sundries 48 

Makers of No. Firms. 

Tires and Tubes 2 

Tires reconstructed 3 

Tops 29 

Tractor attachments 2 

Trailers _ 6 

Truck attachments ^ 6 

Turn-table !. 1 

Wheels 9 

Windshields 4 

Crude oil and distillate 16 

Fuel oil 4 

Lubricating oil 11 

Total 224 

Los Angeles is famous for the quality and style of the 
bodies and tops turned out by its manufacturers. There 
are no fewer than 42 firms which make a specialty of 
body work, while there are 29 individuals and companies 
specializing on tops. In the fuel and lubricating oil and 
oil well supply business Los Angeles stands pre-erainent 
among the Pacific Coast cities. It is the center of the 
great California oil fields, and gasoline and lubricants 
may be procured more cheaply in this section than pos- 
sibly anywhere else in the United States — a not incon- 
siderable factor in Los Angeles' pre-eminence as a motor- 
ing center. 

The following new manufacturing enterprises con- 
nected with the automobile, automobile accessor>' and 
allied industries have been started in Los Angeles, dur- 
ing the first six months of the present year: Strifler & 
Shannon, automobile tire carrier; Windshield Cleaning 
Device Co., windshield cleaner: Los Angeles Auto Trac- 
tor Co., tractor attachments: Morgagni Auto Body 
Works, automobile bodies : Los Angeles Motor Car Co,, 
tractors; Steemo Co.. automobile attachments; E. L. 
Langbein, truck attachment; Auto Top & Body Works, 
automobile tops and bodies; United Motors Co., truck 

Digitized by 


November I. 1917 MOTOR WEST Page 23 

Photo by Hughes 
(1) Home of the Philadelphia Storage Battery Co. (2) Office and factory of llobbs Storage Battery Co., a Los Angeles concern. 
(3) Firestone Tire & Rubber Co.'s new branch. (4) Western Rubber & Supply Co. (5) Home of the Goodrich Silvertown Cord Tires. 
(6) Diamond Auto Works. (8) Kay & Burbank Co., Exide Battery Depot. (9) Weinstock-Nichols Co. (10) Jackson-Eno Rubber Co. * (11) 
Where Earl Cooper handles Wisconsin motors. (12) Factory branch of Keaton Tire & Rubber Co. (13) United States Rubber Co. of Cali- 
fornia. (14) E. A. Featherstone's new establishment. (15 Chanslor & Lyon's accessory house and top factory, largest of its kind on the 
P»**ific Coast. (16) Lord & Pierce's electric garage and accessories house. (17) Los Angeles home of the McCoy Motor Supply Co. 

Digitized by 


Page 24 


November 1. 1917 

attachments; M. & H. Novelty Co., gear-shift levers: 
Specialties Mfg. Co., vulcanizing devices; Specialty En- 
gineering Co., gasoline mixer; Cedarwax Co., body pol- 
ishes; Economy Trailer Co., automobile trailers; Kramer 
Starter Co., automobile starters; Zahn Mfg. Co., automo- 
bile tops; King Body Polish Mfg. Co., polishes; M. & M. 
Oil Co., lubricating oils; Hafner-Hock Auto Works, 
automobile bodies; Hodge Oil Co., lubricating oils; Per- 
fection Auto Window Co., curtain automobile lights; and 
Parker Rustproof Co., to rust-proof metals. 

1 1 6 Models Listed for Denver's Annual Show 

. The Denver Automobile Association Show Committee 
has decided to bar ever>'thing of a freak nature in the 
Motor Car Division, and the Accessory Division, during 
its annual exhibition, November 12th to 18th, in the huge 
local Auditorium. Only standard cars of different styles 
will be shown. The following lines will show from one 
to six models: Willys-Overland Co., Willys-Overland; 
MacFarland Norton Co., Buick; Cadillac Motor Co.. 
Cadillac; Tom Botterill, Inc., Pierce, Hudson, Dodge: 
W. W. Barnett, Oldsmobile; E. J. Johnson, Premier, 
Chalmers; Mountain Motors Co.. Packard; G. W. Linger, 
Mitchell; Piatt Fawcett Motor Co., Paige; F. C. Cullen, 
Cole, Franklin, Studebaker; Roberts Automobile Co., 
Marmon; Carter Motor Co., King, Saxon. Liberty; Ex- 
change Motor Co., Chevrolet, Dort, Grant; Miller Ray 
Motor Co., KisselKars, Maxwell ; Apperson Motor Co., 
Apperson; Ford Motor Co., Ford; J. S. Morrison Auto 
Co., Oakland; Dan B. Southard, Locomobile, Mercer; 
A. T. Wilson Auto Co., Standard Eight; H. H. Heiser 
Co., Velie; Merrick Motor Co., Marion-Handley, Crow- 
Elkhart; L. E. Kelton Motor Co., Haines; H. J. Han- 
non, Scripps-Booth; Colorado Motor Co.. Reo; Mulnix 
Auto Sales Co., Monroe; Geo. H. Estabrook, Hollier, 
Briscoe; Moore Hardy Co., Stephen Six; National Motor 
Co., National; Lexington Auto Co., Lexington; Max- 
well Chamberlin, Peerless; J. L. Armstrong, Winton ; 
Jackson Motors Co., Jackson; L B. Humphreys, F.LA.T. ; 
Detroit Electric Co., Detroit Electric; S. B. L Motor 
Sales, Hupmobile; White Automobile Co., White: Ross 
Motor Co., Yale, Colonial. 

Fifty-one different makes of motor cars — one hundred 
sixteen models in all — will be shown. Several limousines 
and town cars, special jobs costing $10,000, will be the 
features of the enclosed car class. 

Plans are being made to hold a convention of all men 
interested in the automobile industry, in its various 
branches, in Denver during the show. A large group 
consisting of prominent automobile men in all sections 
of the state are working on a committee to organize a 
State Automobile Trades Association at this convention, 
for the benefit and advancement through co-operative 
action, of the automobile trade, and for the elimination 
of existing evils of the industry. The program contem- 
plates instructive talks by men prominent in the State in 
large industries which have a bearing on the automobile 
business. The convention will be held during the morn- 
ings of the 12th, 13th, and 14th, the show hours being in 
the afternoon and evening. 

Automobile Salon Dates Announced 

The 1918 Automobile Salon will be held in the grand 
ballroom of the Astor, New York, from January 2 to 9, 

inclusive, and in the Elizabethan room of the Congress^ 
Chicago, from January 26 to February 2, inclusive. 

The following officers were elected for the coming^ 
year: E. Lascaris, De Dion Bouton. president; Thomas 
E. Adams, Lancia, and Leon Rubay of the Rubay Co., 
vice-presidents; Robert W. Schuette. Rolls-Royce, sec- 

Space has already been taken for exhibits of the Rolls- 
Royce, White, Lancia, Locomobile, Simplex. Brewster, 
Qaniels, Fergus, Murray, Cunningham, and Biddle cars- 
Brewster, Rubay and Brooks-Ostruk have also taken 
space for body exhibits. 

300 Accessory Exhibitors at the National Shows 

The Show and Allotments Committee of the Motor and 
Accessory Manufacturers has allotted space at the New 
York and Chicago national shows to 109 members of the 
association, the majority of whom will exhibit at both 
exhibitions. By the time S. A. Miles, manager of the 
two shows, allots space to the accessory concerns not 
members of the M. & A. M., the total number of ex- 
hibits of accessories will reach close to the record mark 
of 300. The members of the organization had to be con- 
tent with much smaller space than they had asked for 
because of the great demand. 

Accessories Show Dates for 1918 Already Fixed 

The date of the second annual Fitment Exposition for 
1918 has already been set. It will run six days from Sep- 
tember 23 to 28, inclusive, and will be an exhibition for 
all forms of automobile equipment instead of only Ford 
accessories, as this year. The company promoting the 
event is to open permanent offices in Chicago and from 
these offices will promote like events in other cities. Any 
idea that such an event might fail has now been given 
up, for the success of the Chicago venture was greater 
than had been anticipated. 

Thrills Galore at Utah State Fair Races 

Six thousand persons jammed in the grandstand and 
bleachers at the Utah State Fair half-mile track on Oct. 
4th, saw a fifty-mile dealers' stock car automobile race 
which was replete with thrills; a race in which the driv- 
ers drove "for blood," there being many side bets in ad- 
dition to the $500 purse offered by the Fair association. 

The thrills consisted of three accidents, one in which 
a big Packard 6-38, driven by C. D. Sprague, blew out 
one tire, rolled two more and turned a complete sum- 
ersault. The others occurred when the Packard rammed 
a Chevrolet racer driven by G. W. Moody and ripped off 
a rear wheel and when "Bud" Bodell's Paige suflfered 
steering gear trouble, blew a tire and went into the fence. 
With the exception of a broken hand suffered by 
Sprague, no one was hurt. 

The Cole 8, driven by H. P. Federspiel, finished first 
in 1 hour, 6 minutes and 47 seconds. Harry Eaton's 
Locomobile finished second and Bodell's Paige third, the 
other two cars being out of the race. 

Los Angeles, Cal. — John T. Dye, pioneer used car dealer, 
will double his floor space by taking over the remodeled 
old church building at Pico and Flower Sts. — Max 
Schiffer of the Tire Co. of California has opened new 
quarters at Eighth and Olive Sts. 

Digitized by 


November 1. 1917 



Page 25 


Elgin Scouts Start on Last Half of 1 2,000-Mile Tour 

When the Elgin Six National Ail Trails Scout Car 
reached St. Louis, October 6, en route east along the 
National Old Trails roads, the scouts decided to detour 
to Chicago and break the seals which had been officially 
placed on August 4 by Charles M. Hayes, president of 
the Chicago Motor Club. At the time of the breaking 
of these seals on the hood, transmission and differential, 
the car had covered 6,128 miles. It was found that little 
overhauling was necessary to prepare the car for another 
6,000-mile journey. The only reason for breaking .the 
seals was the fan belt, which separated at the joining 
when the scouts were in Arizona. The car was driven 
through the far western country, where temperatures 
ranged up to 130 degrees, without a fan belt, and per- 
formed splendidly. The general average of gasoline used 
for the more than 6,000 miles was 19^ miles to the gallon. 

The journey was resumed upon their return to St. 
Louis, whence they went eastward to Washington to re- 
port to Secretary of War Baker, and thence to New York 
to cover the Lincoln Highway to Chicago, after which 
their journey will be over the Dixie Highway via the 
western route to Miami, Fla., and return through Detroit 
via the eastern route of the highway. 

Uncle Sam Wants Men for "Army Behind the Army' 

The Enlisted Ordnance Crops, National Army, into 
which the Ordnance Enlisted Reserve Corps has been 
merged, is charged with the supply, maintenance and re- 
pair of all cannon and artillery vehicles and equipment; 
all machines for the service and maneuver of artillery ; all 
small arms, ammunition, harness, motor trucks, motor- 
cycles, tractors and railroad cars; in fact, it is the Army 
behind the Army commonly known as "Service of the 

There is a place for practically every man who knows 
a trade in the Enlisted Ordnance Corps. Machinists, 
painters, automobile mechanics, saddlers, blacksmiths and 
wheelwrights are among those especially needed at this 

Applicants must between 18 and 40 years, citizens or de- 
clarants, and be able to speak, read and write the English 
language, should have no absolute dependents, "and must 

be able to pass a physical examination conforming to that 
prescribed for the Regular Army. 

If accepted for enlistment, men will ordinarily be sent 
to an arsenal school for a period of instruction, on com- 
pletion of which they will be assigned to detachments, 
units or organizations, with ultimate service abroad. Pre- 
vious militarj' training, while preferable, is not essential, 
as men will continue the work which they pursue in civil 

In view of the importance of their work a large number 
of men will serve as non-commissioned officers. Original 
enlistment is required as private, but later courses of 
training or special qualifications quickly lead to higher 
grades. Pay ranges from $30 to $9720 a month, depend- 
ing upon demonstrated ability and place of service. Men 
are enlisted for duration of war only. Free quarters, 
rations, clothing, bedding, medical attendance, etc., are 

Men registered under the Selective Service Law may 
voluntarily enlist prior to the posting of their names by 
their local boards. No man who has been called to ap- 
pear for physical examination is eligible for enlistment in 
any branch of the military service. In case such men do 
enlist the department under which they have enlisted will 
be requested to discharge them and direct them to report 
to their local boards. 

Application blanks may be secured by writing to Chief 
of Ordnance, Enlisted Personal Division, Washington, 
D. C. Fill out, return to Chief of Ordnance, and if there is 
an opening at the time, authorization will be sent the 
applicant to enlist at the nearest recruiting station, and if 
accepted there, free transportation will be provided to 
place of service. 

Arizona Leads in Cotton Crop Percentage Increase 

The latest Government crop estimates indicated a 1917 
cotton yield for the whole country of 60 per cent, which 
promises a total crop of about 12,000,000 bales— 600,000 
more than last year, but 4.000,000 less than three years 
ago. The highest announced estimate for any state was 
that covering Arizona — 87 per cent. Cotton growing ac- 
tivities there are confined largely to the big plantations of 
the Goodyear Tire & Rubber Co., near Phoenix and Mesa. 
This company is growing the long-staple Egyptian grade 
which has been found best suited to the manufacture of 

Providing that a strong entry card can be arranged for. 
Ascot Speedway, Los Angeles, will again be the scene of 
a Thanksgiving Day race this year, according to George 
R. Bentel, chairman of the speedway committee. "Rather 
than give mediocre races we preferred to keep the speed- 
way closed this winter," says Bentel. Telegrams have been 
received from the East telling of the shipment of several 
racing cars for Los Angeles and several well-known 
drivers are reported to be on their way to the Pacific 

Peerless Engineers Favor California Asphalt-Base Oil 

Further recognition for motor oil made from California 
asphalt-base petroleum was brought to light recently when 
a letter from the Peerless factory stated that after testing 
several kinds of oil, the technical department was able 
to secure uniformly better results with a motor oil made 
here on the Pacific Coast from California asphalt-base 
petroleum, than from any of the oils which they tested. 

Digitized by 


Page 26 


November I, 1917 


The Motoring Anthorlty of the Padflc Coast. 
Established 1907. 

An Illustrated Automobile Magazine of Quality, Issued 

Published by Motor West Company, Marsh-Strong Bldg., 
Ninth and Main Sts., Los Angeles, California. 

GEORGE M. SCHELL Editor and Publisher. 

F. ED. SPOONER Advertising Manager. 

Representatives : 

T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco. 
F. ED SPOOXER. 420 Book Building, Detroit, Mich. 
ROBT. F. MacCLELLAND, 52 Vanderbilt Ave., N.Y. Citv. 

Entered at the Post Office at Los Angeles as second-class 
mail matter. 

Subscription $2.00 a Year. Single Copy 10 cents. 

November I. 1917 

Los Angeles, the Motor Mart of an Empire 

THE ADX'EXT of the Seventh Annual Show of the 
Motor Car Dealers' Association of Los .Angeles calls 
attention to the fact that the metropolis of Southern 
California is the automobile and accessory distributing 
point for a territory larger in extent, and with more pur- 
chasing power, than many entire States in the East and 
the Middle West. Not a few foreign monarchs control 
a smaller area than do Los Angeles' automobile trades- 
men. From San Luis Obispo and \'isalia on the north 
to the Mexican line on the south, and from the Pacific 
to the eastern boundary of Arizona, automobile and acces- 
sory dealers in cities, towns and villages in this immense 
territory are dependent upon the Los Angeles distribu- 
tors for their goods. 

To Los Angeles, therefore, the motor-wise of the terri- 
tory mentioned will journey, just as the denizens of the 
East travel to New York at the time of the National Show 
there, and as the Middle Westerners brave the chill blasts 
of Chicago to familiarize themselves with the latest motor 
fashions at the annual exhibition in the Windy City. 

To all the Southwest the annual Los x\ngeles show is 
the clearing-house where the latest ideas in Motordom 
may be seen; where the sub-dealer will make new con- 
nections or cement old ones; where the car owner will 
select his choice for the coming year; where the ''pros- 
pect," with real money in his pocket, will embrace the op- 
portunity of inspecting the whole line-up before making 
his selection; where the manufacturers and sellers of 
accessories will have the one best opportunity of the year 
to set forth the merits of their products to the greatest 
possible number of potential buyers at the least expense. 

The Eastern factories will take advantage of the show 
to send their brightest representatives to the Coast, know- 
ing that the Los Angeles exhibition will afford them the 
best opportunity to get into close touch with one of their 
most promising markets. Makers of cars not yet repre- 

sented in this territory will grasp the opportunity to se- 
cure reliable dealers; those seeking new representatives 
know that show time offers them the best chance of mak- 
ing more satisfactory conne"ctions. It will be a motor 
symposium well worth while for everyone concerned. 

While it is to be regretted that Los Angeles does not 
yet possess a building that will provide an adequate set- 
ting for the 1917 show, the promoters were fortunate in 
being able to secure the Billy Sunday Tabernacle, which, 
while rough within and without, has, under the deft hands 
of the decorators, been transformed into a veritable fair\'- 
lan^. Despite its hugeness, however, the committee found 
it necessary, in order to provide room for the multitude of 
exhibitors who clamored for space, to erect several large 
tents on the block of ground on which the Tabernacle is 

Despite the war conditions that have prevailed for the 
last half year, the increase in registrations for the Los 
Angeles territory has been normal, the first six months 
of the present year showing totals for the ten southern 
counties of California of 123,436, as against 97,755 for the 
corresponding period of 1916. Money is more plentiful 
now in this section than it was a year ago, and prospects 
for continued prosperity are excellent. Ranchmen and 
miners are exceptionally prosperous, high prices for their 
respective products having been the rule for the past two 
years. Bank clearings and building permits — both excel- 
lent indices of the prosperity of a community — show re- 
markable increases over last year. 

A census of the aut'omobile activities of the territory 
which is directly dependent upon Los Angeles — i.e., South- 
ern California — shows that there are now engaged in 
business in this section 612 dealers in motor cars, 933 
dealers in accessories and 678 garages and repair shops. 
As a manufacturing center, for accessories especially, Los 
Angeles city is beginning to make its mark. A recent 
tabulation of the number of firms engaged in making such 
motor needfuls as bearings, bodies, brakes, bumpers, radi- 
ators, self-starters, tires, tops, trailers, truck attachments, 
wheels, windshields, lubricants and other supplies and 
sundries, etc., shows that no fewer than 224 are doing 
business at the present time, and that the value of their 
products annually mounts far into the millions. 

Los Angeles' pre-eminence in the motoring activities of 
the Pacific Coast will be well demonstrated at the present 
show, which, the managers claim, will far outclass any 
similar exhibition ever held on the Pacific Coast, both in 
the way of attendance and for the quality of the exhibits. 

Automobile Makers Endorse Military Highway Bill 

The Board of Directors of the National Automobile 
Chamber of Commerce has endorsed the Chamberlin- 
Dent bill recently introduced in Congress, which pro- 
vides for preparation by the War Department of plans 
for, and the construction and maintenance of, a con- 
tinuous military highway along or near the Atlantic and 
Pacific scacoasts and along the southern border of the 
United States. 

Horace DeLisser. head of the Ajax Rubber Co., has been 
appointed to the Business Men's staff of General Pershing, 
and will have the rank of major and help construct 15 
miles of factories behind the fighting lines in France to 
furnish the army with field equipment which can be man- 
ufactured abroad more expeditiously than it can be im- 

Digitized by 


November I, 1917 


Page 27 

''Don't Waste Gasoline'' 

Campaign Inaugurated by Automobilists, in Con- 
junction with Bureau of Mines, to 
Conserve Precious Fuel 

As ALL authorities agree that there is an ample sup- 
ply of crude oil for all the needs of the army and 
navy, for the operation of motor vehicles and 
motor boats and for use in the industries, provided wast- 
age is carefully avoided, the automobilists of the coun- 
try, in co-operation with the Petroleum Division of the 
United States Bureau of Mines and the Council of Na- 
tional Defense, are organizing a **Don't Waste (iasoline" 

According to the estimate of the Petroleum Division, 
959.000 gallons of gasoline a day will be required for the 
use of the army, navy and aeronautical operations during 
the coming year. The total daily gasoline production is 
6.849,000 gallons, and with a campaign against waste, all 
war needs should be easily cared for and ample gasoline 
remain for all industrial needs. 

The very highest grade of gasoline is necessary for the 
thousands of airplanes now building, most of which will 
use the new Liberty motor, now building in great num- 
bers in the automobile factories. Great quantities of gas- 
oline will also be required to operate the thousands of 
army motor trucks to be used by our growing army. 

On the other hand the production of crude oil in this 
country has been increasing at a tremendous rate for a 
number of years, although during the past 12 months it 
has not quite kept pace with the demand, so that it has 
been necessary to use quantities of the reserve supply, 
which amounted to 164.580.000 barrels on July 1, 1917. 

Co-operating with the National Automobile Chamber 
of Commerce in this movement are the American Auto- 
mobile Association, the organization of users; the Motor 
and Accessory Manufacturers, including the motor and 
carburetor makers; and the Society of Automotive En- 
gineers. In direct co-operation are Van H. Manning. 
Chief of the Petroleum Division of the United States Bu- 
reau of Mines. If two-thirds of all the gasoline wasted 
can be saved, our war needs will be covered. 

There are 4,212,000 motor vehicles running in the coun- 
try, of which approximately 400.000 are trucks. There arc 
27.800 dealers and 25,500 garages. 

Of the 6,849,000 gallons produced daily, approximately 
4.800.000 gallons are used by motor cars and trucks, while 
the rest is used by motor boats, stationary engines and in 
cleansing and other industries. 

The Bureau of Mines estimates that the following sav- 
ings can be effected daily : 


Tank wagon losses 7,200 

Leaky carburetors, av. 1/1 7th of a pint per car 33,400 
Poorly adjusted carburetors, ^u pint per car. ...240,000 

Motors running idle, *i pint per car loO.OOO 

Wasted in garages, 10 pints per day 67,000 

Saved by using kerosene in garages 108,000 

Needless use of passenger cars, 1% pts. per car.. 897,400 

This makes a total of 1,500,000 gallons a day, or 561,- 
000,000 gallons a year, whereas our war needs are 350,- 

000,000 gallons a year, or less than two-thirds of what 
may be considered as wasted at the present time. 

There are now being prepared thousands of posters to 
be hung in every automobile salesroom, garage and gas- 
oline supply station in the country. These posters will 
show, graphically, the quantity of gasoline produced 
daily, the quantities used in motor trucks and motor cars, 
and the quantities that can be saved in various ways. 

The following important suggestions for avoiding waste 
will not only save gasoline, but users of motor vehicles 
will be benefited personally and individually through more 
efficient and more economical operation of cars; 

Store gasoline in underground steel tanks. Use 
wheeled steel tanks with measuring pump and hose. 
They prevent loss by fire, evaporation and spilling. 

Don 't spill or expose gasoline to air — it evaporates 
rapidly and is dangerous. 

Don 't use gasoline for cleaning or washing — use 
kerosene or other materials to cut grease. 

Stop all gasoline leakages. Form habit of shutting 
off gas at tank or feed pipe. 

Adjust brake bands so they do not drag. See that 
all bearings run fieely. 

Don't let engine run when car is standing. It is 
good for starter battery to be used frequently. 

Have carburetors adjusted at service stations of car- 
buretor or automobile companies — they will make ordi- 
nary adjustments without charge. 

Keep needle valve clean and adjust carburetor 
(while engine is hot) to use as lean mixture as possible. 
A rich mixture fouls the engine and is wasteful. 

Preheat air entering carburetor and keep radiator 
covered in cold weather — this will insure better vapori- 

See that spark is timed correctly with engine and 
drive with spark fully advanced — a late spark in- 
creases gas consumption. 

Have a hot spark, keep plugs clean and spark points 
properly adjusted. 

Avoid high speed. The average car is most economi- 
cal at 15 to 25 miles an hour. 

Don 't accelerate and stop quickly — it wastes gas and 
wears out tires. Stop engine and coast long hills. 

Cut down aimless and needless use of cars. Do a 
number of errands in one trip. 

Know your mileage per gallon. Fill tank full and 
divide odometer mileage by gallons consumed. 

Indianapolis Track Has Apparatus for Testing Cars 

Special tanks and means for weighing fuel, together with 
an acceleration testing device operated by an electric con- 
tact attached to one front wheel of a car, comprises the 
apparatus installed at the Indianapolis Speedway under 
direction of Chester S. Ricker for carrying out the stand- 
ard S. A. E. performance test for motor cars. This car 
performance test, as standardized by the Society of Auto- 
motive Engineers, gives accurate data of economy, acceler- 
ation and other points which determine the value of a car 
from the performance standpoint. 

^ Pycnfs 

November 12-17 — Annual Show Los Angeles Motor Cai 
Dealers' Association, Harris M. Hanshue. secretary. 

November 12-18 — Denver. Colo., Annual Show, Auto 
Trades Association, G. A. Wahlgreen, manager. 

January 5-12. 1918 — New York National Show. 

Januar>' 26-February 2 — Chicago National Show. 

February 16-25 — Annual San Francisco Show, Geo. A. 
Wahlgreen, manager. 

March 2-9 — Boston Show. 

A.A..\. Championship Award Event. 

Digitized by 


Page 28 


November I. 1917 

1 920snLES FOR 1 9 1 7 

/^UR designing and trimming depart- 
^^^ ments have created a top which we 
have named the ''1920", because we 
believe this style will be in general use 
here three years from now. It is of the per- 
manent type, built to meet the particular 
requirements of California, where 90 per 
cent of all cars are driven the year around 
with tops up. 

T^HE first ''1920" was modeled on a 
Mercer, chosen because of its beauti- 
ful lines. Top and car blend so harmoni- 
ously that the grace of the body is 
continued unbroKenly into the top. 

Tl EAUTY alone does not distinguish this 
^^ top. It is as staunch as it is attrac- 
tive. Because of its permanent features 
of construction it will outlast any of the 
compromising stock tops. 

Yfic ^^1920^^ " ^'^^ another PROOF of our 
_»^— 1^-^.^—^ knowing how and doing it first 



TeJephpne^^Bdwy.^376; 60027 lOlS South Grand Ave^ Los Angeles 

Remarkable Acceleration Test of Chalmers Car 

Under sanction of the American Automobile Association 
and under observation of H. A. Tarantous, of that organ- 
ization, a stock five-passenger Chalmers was put through 
a test of acceleration in New York recently with unusual 
results in quick pick-up. The purpose was to show how 
fast the car could gather headway from a standing start; 
in other words, how quickly it could get away when the 
traffic "cop" blows his whistle. 

On the first attempt the car attained a speed of 12.2 
miles an hour in 1.2 seconds time, requiring 25 feet to 
gather this rate of speed. In 4.4 seconds from a standing 
start the car was traveling 16.5 miles an hour; in 9 seconds, 
28 miles an hour, and in 10.2 seconds,. 33.3 miles an hour. 

The car used for this official test had no special gearing 

and was in every respect identical with the regular run 
of production at the factory. Joe Dawson drove, and a 
technical observer was carried as passenger at all times. 


By Walt Mason. 

Some years ago I bought a car that seemed as slick and 
smooth as tar. The agent said he'd bet his hat there was 
no better car than that, and agents, as all people ken, are 
most reliable of men. 

In these glad days of which I treat, I had a place in Easy 
Street. My purse was never lean or lank, I had a package 
in the bank; I felt that I could keep a car and never know 
financial jar. Like many another trusting scout, I had ex- 
penses figured out; so much for gasoline and oil, for tires 
and tubes, mechanics' toil. I thought I knew just what 
'twould cost — 1 thought I knew, and struck a frost. 

Then came my days of grief and care, of tears and groans 
and black despair. I never drove that blamed old boat but 
something seemed to get its goat; the motor always out of 
whack, the torsion split clear up the back, the oil pump often 
on the blink, the starter chain would shed a link; if one 
thing happened to be right, the other thing was in a plight. 
I used to stand and tear my hair, and weep like everything, 
and swear, until my wife would say, '* Great Scott! Quit 
handing out that kind of rot! I wish you'd give away that 
boat, for it is bound to get your goat. You're spending 
more than you can make repairing that old dizzy fake.*' 

So then I took my wife 's advice, and sold ic for a foolish 
price, and used my feet to jaunt abroad, till I had saved 
another wad. 

And then no longer in the hole, T bought a new car with 
my roll, but now I used my helpful brains and bought my- 
self a Light Six llaynes. 

Xo more nieclianics chase along, out to my place, to fix 
things wrong. I have a car that is a dear; she scoocs along, 
all through tlie year; she's always ready for a trip whenever 
I desire to skip; I seldom use my kit of tools; I never rent 
a span of mules to haul me thirty miles to town, for nothing's 
ever broken down. 

I often hear the housewife say, ^'You're getting younger 
every day, from gallivanting o'er the plains — I'm awful 
glad you got that llaynes." 

Mention "Motor Wost,' 

*K'ase, When Writing to the Advertiser 

Digitized by 


November I. 1917 


Page 29 


T^HE McGraw Plant has the size and 
-'- modem equipment for most economical 
production. Our warehouses are located to 
afford immediate service to distributors. 
Years of experience have developed a 
broadly efficient field service. 

McGraw Products — McGraw, Imperial, 
Pullman and Congress Tires and Tubes 
are backed by the resources of a nation- 
wide organization — and sold by several 
hundred reputable distributors throughout 
the country. 

If you have not done so heretofore, you 
should investigate the McGraw proposition, 
which is offered to wholesale distributors 

The McGraw Tire & Rubber Co. 

Efist Palestine, Ohio 

Distributing Warehouses / / New York / / Atlanta / / St. Louis 

Mention "Motor West," Please. When Writing to the Advertiser 

/ San Francisco 
Digitized by VnOOQ IC 

Page 30 


November 1. 1917 


Cruising'' Across Continent 

Noted Yachtsman Fits Up Denby Truck Auto- 
Cruiser and Travels in Comfort, 
Regardless of Hotels 

ROBT. E. MAGNER, prominent yachtsman of the 
Pacific Coast, and former commodore of the Seattle 
Yacht Club, got tired of cruising on the lonesome 
Pacific. He liked sailing, but the seaboard cities were too 
familiar to be interesting. Se he decided to do some 
cross-countfy cruising. 

He had been visiting in the East with his mother, sister 
and nephew, and they decided that going back to Seattle, 
their home, by rail, was too prosaic. So he built what had 
long been in his mind, an "Autocruiser." 

For the "power plant and hull" he chose a Denby one- 
ton chassis, equipped with pneumatic tires and electric 
starter and lights. On this he had a Boston builder con- 
struct the "cabin and galley." This is the most complete 
and "ship-shape" arrangement of its kind yet produced. 
It has sleeping accommodations for four, bath, running 
water, gas stove, refrigerator, a dresser large enough for 
the necessary wearing apparel for the four, folding table 
and chairs, sink, storage space for dishes, silverware and 
food, — in fact, everything to make a complete home inde- 
pendent of hotels and cities. 

There are storage tanks for 60 gallons of water, 40 gal- 
lons of gasoline, and two big 100-foot Prest-O-Lite tanks. 

The latter furnishes the gas for the stove and for interior 

Some trouble was experienced in getting a license in 
Massachusetts, as the vehicle did not conform to the re- 
quirements of either commercial or pleasure cars. Finally, 
a new classification was opened and Mr. Magner holds the 
only license for an "Autocruiser" ever issued. 

In speaking of his craft, Mr. Magner said **It is our idea 
to be independent of hotels. We have spent every night 
aboard ship since we left Boston, and will throughout the 
cruise. There is nothing new about the Autocruiser, sim- 
ply a combination of auto and ship accessories that have 
proved good, although more of them came from the ship 
chandler than the accessory dealer. 

"I chose a Denby, because I knew what it was doing 
on our Western roads and especially because of its high 
road clearance, and hill ability. The equipment is stand- 
ard, even to the (Goodrich pneumatics. By doing this. I 
can get anything I need along the way — replacements 
from the stock of any Denby dealer, tires from any Goo<i- 
rich branch or dealer, and exchanges for my Prest-O-Litc 
tanks in any village. 

"We are taking our time, seeing the country, free from 
the necessity of regulating our time to suit time-tables or 
geography. We camp wherever night overtakes us, do 
not have to stop for meals; in fact, are as free as the 
gypsies, and still have the comforts of a yacht. We are 
going over the Lincoln Highway, with such side trips as 
our fancy dictates, and then will go down to San Diego 
and back up the Pacific Highway to our home port, 

l)oiil)y Anto-cTTiisor. in which Robprt Magnf»r and his relativps travolcd arrogs the continent. The pnrty enjoyed all the comforts oi 
home en route. (Left) Ready for the start. (Center) Tho pa&senj^ers and m-w — Mr. Magner at the ri^ht. (Right) Interior of Autn- 
cruiser, showing "shipshape" arrant;enunt. 

Digitizeid by 


November 1. 1917 MOTOR WEST Page 31 

Mention "Motor West," Please. When Writing to the Advertiser 

Digitized by 


Page 32 


November I. 1917 

See the New Moreland Trucks 
at the Auto Show 

Our Space is N-70, just to your right 
as you enter the Twelfth Street door 

Pay particular attention to the frames on 
Moreland trucks. In every size, from the 1- to 
the 5-ton, they are larger than any competitive 
truck of like capacity we know of. 

Investigate thoroughly the power of the 
motors in Moreland Distillate Trucks. There 
is no more powerful power plant in any motor 
truck of like capacity. We install these power- 
ful engines deliberately, because we know that 
in this western country times arise when 
what may be termed excessive power is highly 

Note the Moreland Gasifier, a standard in- 
stallation on every Moreland Distillate Truck. 
Over 3,000 of these devices are now in use on 
commercial vehicles bearing the Moreland 
name, and the owners are burning distillate at 
one-half the cost, with as high a degree of suc- 
cess in operation as other trucks secure from 

Note the 4-speed transmission suspended 
amidship. This, with a proper gear ratio, 
means power control at all times. No haulage 
condition can arise that your Moreland truck 
won't meet. 

Note the steel wheels on Moreland Trucks, a 
iFeature of prime importance in the western 
country where wheel construction must be as 
near perfect as human endeavor can make it. 

Go over the Moreland Distillate Truck 
point-by-point with one of our salesmen and 
compare it with what the eastern manufacturer 
believes is a practical vehicle for western use. 
We know you will agree with us that your 
commercial needs will be better taken care of 
by a vehicle designed for use in the territory 
in which it will operate. The Moreland Motor 
Truck Company knows the haulage conditions 
of the West just as well as you do, and we 
know that the average commercial vehicle 
built to operate under eastern conditions is 
not 100 per cent efficient in the West. 

We have every right to feel that there is no 
better motor truck made than the Moreland. 
They cost less f.o.b. Los Angeles than the 
same quality of vehicle costs shipped from the 

IVloreland Motor Truck Company 


Branches in All Important Centers West of the Rockies 

MfMilioii "Motor W<*»1," PleaBf, When Writing to the Arlvertiser 

Digitized by 


November I. 1917 M O T O R -X^ E S T Page 33 

MiM.tioM •Motor West." Please. When Writing to the Advertiser 

Digitized by 


Page 34 


November 1. 1917 

Garvey bread-making outfit, mounted on Selden truck, which can make and bake 6.000 loaves an hour for the Sammies. (Left) The 
platform folds against the side of the truck for transit. (Right) This side of the machine rolls and kneads the dough and cuts the loavea 
into any size and weight desired. 

Fresh Bread for ''Sammies'' 

Garvey Baking Outfit Mounted on Selden Truck 

Chassis Can Turn Out 6,000 

Loav^ Per Hour 

FRESH bread at any and all times for the American 
soldiers will be possible, if the War Department ap- 
proves of a portable automatic bread-making machine 
that now is being demonstrated at the Presidio at San 
Francisco, and determines upon their installation. The 
bread-maker is the invention of James Garvey, and its 
adaptation to motor truck has been brought about by 
Ralph Hamlin, Pacific Coast representative of the Selden 
Truck Sales Co., Rochester, N. Y. 

Bread that is fresh and highly palatable is very much 
desired by soldiers, but at present time there is no way to 
keep them supplied with it when at the front. Usually 
the bakery is far in the rear, or there is no fresh bread at 
all. But with such a machine as Garvey has designed, 
mounted on a powerful Selden truck chassis, it is be- 
lieved possible to remove this condition, as the truck is 
well able to keep up with any other part of the transport, 
and the productive sjieed is sufficient to supply any need 

It is claimed that the (iarvcy automatic bread-making 
machine in connection with the Selden, is the only unit 
combination in existence that will completely make a loaf 
of bread, performing all functions customary to hand 
work. It mixes the dough, molds any shape desired, and 
divides it into loaves of predetermined weight. What- 
ever adjustments are necessary to change weights and 
molds are made by a hand wheel control. 

The bread ingredients arc put into an automatic mixer 
and at the proper time are discharged into troughs and 
allowed to raise. When pro|)erly aged, the dough is fed 
into an automatic divider and molder. and is kneaded as 
it passes through by chain-operated belt conveyors. 

The capacity of the output is. minimum 3000, and maxi- 
mum 6000 loaves of any size, weight and shape desired in 
one hour. With five men employed, it will do the same 
work that 112 men are now required to perform the same 

functions in the army. In addition, the dough is ma- 
chined in a sanitary manner, the finished loaves being dis- 
charged into baking pans ready for oven. 

The outfit weighs three tons and is mounted on a stand- 
ard 3>^-ton Selden truck. The truck body measures 7^4 
feet by 20 feet, with a 6-foot drop extension in the rear, 
934 inches below the other part of the body. The rear end 
is lower so that the bread can be' panned at standing 
height. There is the ordinary baker's cabinet and plat- 
form work bench. When in transit the bench folds up. 
forming one side of the body. There is a tpp over the 
entire outfit and when set up for operation it is covered 
by a canvas tent 24 feet wide and 28 feet long. Provision 
is made for carrying portable, army ovens, bread racks 
and pans. 

When in camp the bread-making machine is operated 
by the truck's engine. An extended shaft from the truck 
transmission drives the machinery that transmits the power 
to the jackshaft by roller chains, and from that to the 
main shaft extending beneath the floor of the body. The 
motor operating at a sped of 500 revolutions per minute 
runs the bread-making outfit. Electric power is used with 
the transmission in neutral and by separate clutch ar- 
rangement operated by a lever. Any single part of the 
machinery can be run independent of the other parts. 

Should the government adopt this outfit, the Selden 
Company will build the outfit at its Rochester, N. Y. plant. 

Wilson Announces a New Five -Ton Truck Model 

Stanley C. Wilson, general manager of the J. C. Wilson 
Co., of Detroit, announces a new five-ton truck to be 
placed on the market by the company by the first of the 
year. The new model will follow closely the Wilson de- 
sign seen in the two- and the 3j/2-ton models. Mr. Wilson 
has found that the freight situation due to war has created 
a demand for trucks of large capacity and the new five- 
ton model is being brought forth ahead of schedule on that 
account. The carburetor of the new model, as will those 
of its predecessors, use either gasoline or distillate. Mr. 
Wilson has also announced the division of the country 
into four districts, each in charge of a supervisor, the 
step having been taken to enable the better care of the 

Digitized by 


November I. 1917 MOTOR WEST Page 35 

Mention •'Motor West," Please, When Writing to the Advertiser r^. .,. 

Digitized by 


Page 36 


November I. 1917 

Unusual Dealer Opportunity 

The truck attachment that is features of exclusive manufac- fine dealer territories are 

the logical one to handle is the tiiring processes, features that still open. Whether you're an 

one that is easiest to sell. help you meet and overcome automobile, wagon or itnple- 

, . . . competition — because the man ment dealer the Redden offers 

And the one that is easiest to ^j^^ ^ ^ ^^^^y^ attachment you a sales opportunity that is 

sell is the one witii the greatest ^ants to know. mostunusuaL 

number of advantages. 

And the Redden is that one They are features that tell ^^end the coupon now. 

^ hJit J^ wf fe^,^ Zt at a gince why the Redden is Doing so costs you nothing- 

Znr\J^ Tto V fhThicrS^t the biggest value for the money. Places you under no obligation. 

^Z^Z Ae m^e? ^^ and why it cuts haulage coste It is simply your request for 

value on the market. to the lit minimum. facts that must speU real oppor- 

A mere advertisement cannot tunityandgoodbusinessforyou. 

dothese Redden superiorities full Value for value, the Redden Redden Motor Truck Co., Inc. 

justice. But they are set forth stands supreme. And these, 1442 Michigan Ave. Chicago, m". 

in complete detail in an interest- considered with the greater |mhmmhhmmmmhb 

ingpieceofliterature which we utility, durability, serviceability , ■ redden motor truck company, inc. 

will be glad to send you for the and haulage economy, comprise ■ ^'ZT:T:r o^^i^^Z'Z ..n.„n. 

asking without any obligation sane selling arguments that ■ ^.'.Sfn'Stour^tllfir-^pVUin?.^^^^^^ 

on your part whatsoever. mean sales. | 

■ Name 

"^ t « «<<<*««•«« . m. *• ■ Line of Business .-. 

rsize and extra strength, day for full information. A few I 

® ' "^ I Address _.. 

M.-r.iiMii "Motor WrKi." IMi-iiHo. Whi-n Writing to the Advertiser Digitized by V^TfOOQ IS 

November I. 1917 MOTOR WEST Page 37 

Mention "Motor West," Please, When Writing to the Advertiser _ 

Digitized by 


Page 38 


November I. 1917 

Showing some of the jobs turned out of the Acason Motor Truck Co.'s plant — (Upper left) 2-ton. with body 12x5% feet, (Lower 
left) 3% ton with Woods hoist and steel dump body. (Uppet right) Another 3% ton job with stake body. (Lower right) 5-ton with Wooda 
hoist and 5-yard dump body. 

Acason All -Purpose Trucks 

Furnish Models for Every G)mmercial Need 

and in All Desirable Capacities 

and Bodies 

A COMPLETE line of trucks, including lyi-, 2-, 3/2- 
5-ton models, as well as light duty and heavy duty 
tractor-trucks, comprise the Acason models built 
by the Acason Motor Truck Co., Detroit. 

Although the Acason has been on the market but three 
years, it has achieved a reputation for sturdiness and re- 
liability that extends beyond the borders of the United 
States, resulting in orders from the allied governments 
that has hitherto absorbed a good part of the output 
facilities of the factory. 

With a view to the wider development of the domestic 
field, the Acason Co. has adopted definite plans for a con- 
siderable expansion of its manufacturing and sales effort, 
and the first step in this direction was the election to the 
office of vice-president and sales director of John F. Bow- 
man, formerly sales director of the Federal Motor Truck 
Co. Mr. Bowman recently opened sales offices in the 
Kresge Building. Detroit, and has begun the work of 
building up a strong dealer organization throughout the 

In construction details, the Acason typifies the most 
modern practice in the construction of a motor truck best 
suited to nearly all haulage needs, including such high- 
grade units as Timken- Brown worm drive axle, Waukesha 
motor. Eisemann hi^h-tension magneto. Brown-Lipe trans- 

mission. Blood universal joint, and Schebler carburetor 
with air control on dash. 

The Waukesha motors used exclusively in all Acason 
models are made especially for truck use, and exception- 
ally high efficiency with low up-keep and repair is claimed 
for them by the makers. Sturdy construction throughout 
is typical of these motors, the crank shaft, for example, 
having twice the elastic limits of the average shaft. The 
very thorough and reliable lubrication system maintains 
a constant wash on all parts on the inside of the motor, 
making certain that every part will be thoroughly lubri- 
cated at all times. These motors are equipped with gov- 
errors of the fly-ball type, which are located in the front 
end of the gear case and are sealed and self-lubricated. 

Acason frames are of pressed steel which is flexible and 
extremely strong, besides offering a smooth surface for 
the attachment of the various frame castings. Radiators 
are of the cast tank type which can be taken apart and 
cleaned. They are set on the bottom tank instead of be- 
ing supported from the sides and subjected to twisted 
strains from the frame. Standard hickory wheels are used, 
steel wheels being offered as optional equipment at an 
extra charge. Any standard make of tires are supplied 
with Acason trucks, the S.A.E. pressed-on type being rec- 
ommended by the makers. 

The wheelbase of the various models is as follows: 
13^- and 2-ton models, 150 inches; 3>^-ton model, 166 
inches: 5-ton model, 172 or 192 inches. Standard bodies 
furnished with Acason models are of the stake type, the 
dimensions of the lyi- and 2-ton bodies being as follows: 
12x5^2 feet, 36-inch stakes; the 3^-ton model, 14x6,^2 
feet. 42-inch stakes. 

Digitized by 


November I. 1917 M O T O R W E S T Page 39 

What They All Say 
Must Be True 

— ^and most of the large manufacturers concede that the 

big line of rubberized, waterproof fabrics made by the L. J. Mutty 
Company, is the most desirable, the most attractive, the most dur- 
able, and the most practical in the manufacture of automobile tops, 
upholstery and side curtains. Our specialties — such as 

Bull Dog Quality Fabrics 

are absolutely guaranteed, and are the 
standard by which comparisons are made. 

DrideK is a waterproof material, in leather or rubber finish, that is ideal for auto- 
mobile tops. Send for samples and prices. They will interest you ! 

L. J. MuTTY Company 



Mention "Motor West," Please, When Writinj? to the Advertiser 

Digitized by 


Page 40 


November I. 1917 




Overton Semi-Truck Rated at 1 Vi Tons 

The Overton semi-truck is rated with Ij^ tons capacity 
and is manufactured by the Overton Truck Co., of Detroit, 
Mich. The truck attachment bolts to the Ford car frame 
at the two ends of the Ford rear axle and also to the car 
frame in a line back of the engine. There- is no hole bor- 
ing or any mutilation of the Ford parts and a wrench is 
the only tool required in assembling. The result is a light 
delivery car with a capacity of 3,000 pounds and a total 
wheelbase of 125 inches. The manufacturers furnish two 
types of body — the express type, 9 feet long, 12-inch sides 
and 5-inch flare-boards, $60; and the stake type, 9 feet 
long, with 30-inch stakes and racks, $60. Loading space 
is from Syi to lOyi feet back of the driver's seat, accord- 
ing to the body installed. The truck frame is of pressed 
steel, 4 inches deep. Final drive is by chains, sprocketed 
on the Ford rear axle. The springs are 2^ inches wide, 
bringing the load very close to the wheels. The rear 
wheels are geared 7 to 1 with engine. Tires are solid, 
32x33^2 inches. The Overton truck attachment is sold for 
$285, f.o.b. Ann Arbor, Mich., or Detroit. 

Garford 2 -Ton Job is Practically a New Model 

The Garford Motor Truck Co., Lima, O., has made a 
number of important changes in its model 70B two-ton 
vehicle. In fact, the truck is practically a new one 
throughout. It is made in two lengths, the standard 
wheelbase being 142 inches, and the long wheelbase 166 

The entire design of the front end has been improved 
by the adoption of the finned-tube type of radiator in a 
cast casing, by the addition of a substantial steel bumper, 
and the application of bars across the front of the radi- 
ator to protect the core. The core is of the vertical heli- 
cally-finned type, and the cast casing is built up, carrying 
deep fins on the upper tank to carry off the heat. Two 
stout iron bars are bolted to the sides of the casing, ex- 
tending across the radiator, and the bumper is laid across 
the spring horns. 

In the rear system important changes have been made. 
The Ilotchkiss drive, which is used on the small worm- 
driven ty|)cs. has been strengthened by the adoption of 
the (loublc-cyc form of front pinning. It is at this point 
that propulsive stresses come, and therefore additional 
strength here is desirable. The main leaf encircles the 
usual fixed pin. held by a heavy frame bracket. To either 
^ide of this pin are swung triangular plates, carrying two 
additional pins. One of these is forward and slightly be- 
low the main pin, and carries the eye of the second leaf, 

which extends forward. The third is below the spring 
and serves as a retainer for the two plates. 

To further strengthen the front part of the spring, 
three rebound clips are used. The middle of the spring 
has also been reinforced. The spring does not rest di- 
rectly on the spring pad of the axle, but on a metal block. 

An unusual disposition of the bumper spring has been 
made, for instead of mounting it on the axle or the top 
of the spring with a special plate on the frame, it is in- 
verted, being carried directly underneath the frame, and 
acting on the extended surface of the spring perch. It is 
a coil spring of rectangular section. 

A neat disposition of the brake-rod return springs has 
been made in the new Garfords, a triangular plate being 
inserted under the nuts that retain the worm-gear hous- 
ing of the axle, into which the springs are hooked. 

Air-O-Flex to Build Ten Trucks Per Day 

Plans have been prepared for the group of factory build- 
ing for the Air-0-Flex Motor Corporation, of Detroit. 
This organization will build the Air-O-Flex truck, which 
combines in its structure principles which bring about 
wonderful flexibility through the use of suspension cylin- 
ders. Air, oil. vacuum and pressure form the basis for a 
mechanically correct and very satisfactory suspension. 
The claim is made that these featyres overcome the great- 
est foe to the life of motor truck and pleasure cars. Road 
shock and vibration, due to the present form of non-ad- 
justable suspension, have been overcome. 

The corporation controls the pneumatic suspension 
patents, and in the plant will manufacture Air-O-Flex 
cylinders, and a line of motor trucks. 

When the plants are completed the factory floor space 
will be more than 300,000 square feet, exclusive of the ad- 
ministration building. Construction of the first unit, con- 
taining 100,000 square feet, will be started soon, and build- 
ing operations will be practically continuous, as the fac- 
tory grows in pace with the business. It is planned to 
make the output 10 trucks per day in the first factory unit, 
and to start conservatively increasing the factory pro- 
duction facilities as warranted by sound business judg- 

The Air-O-Flex truck is of Ij^ ton capacity fitted with 
a Continental motor, 3>4 by 5J4> and has many most in- 
teresting features. The price of the chassis with cab will 
be $1700 f.o.b. factory. 

Motor Truck Aids Railroads in Short Haul Shipments 

To permit of prompt handling of troops, supplies and 
munitions, the American Railway Association has appealed 
to all shippers to "eliminate the use of railway equipment 
when tonnage can be handled by motor truck." A more 
general use of motor trucks for short-haul work is neces- 
sary if a satisfactory degree of efficiency is to be reached 
by the railroads in meeting added demands. 

The government now classes a 40-mile haul as a motor 
truck haul, and shippers who want to aid the Govern- 
ment as well as to improve their own service have enlisted 
the motor truck as the logical carrier for hauls up to and 
even bevond this distance. 

San Francisco, Cal. — Logan & Stetson, distributors of 
M. & \V. worm-drive attachments, have located at 455 
(Joldcn elate Ave. 

Digitized by 


November I. 1917 M O T O R W E S T Page 41 




Big Seller in Winter! 

Bad roads ; deep, slippery ruts ; mud holes ; watery This misapplied power is worse than wasted — it 

'places ; skiddy surfaces and all such dangers have no causes spinning, side-sway and skidding, 

terrors for the driver— j^ causes trouble and needlessly destroys tires. 

Whose delivery or passenger car has a Bailey The BAILEY avoids a// this. 

iVon-SfaW Dif/erenfia/ m the rear axle. t4. • * ii- ^i j- 4. 4. 4.u u 1 ..u ^ u 

wT-xi. ij X 1 jx-rs 4.- 1 4.U ^ 4.U It infe//ifirenf(y directs power to the wheel that has 

With old-style differentials the power from the traction and can use it 

motor is ignorantly and dangerously misdirected to ., u ^^x j • ^ ' i 

the wheel without traction, leaving the wheel on I* can be fitted into many rear axles. 

firm ground helpless. It can be easily installed. 

Bailey Non-Stall Differential Corp. 

1124 Michigan Avenue, CHICAGO, ILU 

Mention "* Motor West," Please. When Writing to the Advertiser 

Digitized by VnOOQ IC 

Page 42 


November I. 1917 


The sturdy L & B FORD TRUCK UNIT is built on the solid foundation of the best rear axle con- 
struction existant, in three types — Internal Gear, Chain and Worm Drive. Companion parts are of equal 

quality, making L & B 
the Truck Unit of UN- 


Note the following de- 



FBAME — Special 4*' Channel. 

SPBD fQS — 51''x2H" easy ridinir and of ample capacity. 
WHEELS — Wood. 14 Spokes; size 32"x4'^ 
TIBE8 — Solid, 32"x4". Press on Type. 

BEAB AXLE — Sheldon Worm Drive, 1 % ton capacity. 57" tread. 
BBAKE8 — Dnal Internal expanding, two on each wheel. 16"x2^". 
AXLE SHAFTS — 3^% Nickle steel, heat treated. No. 311 double 

row annular bearings used in wheels. 



DIFFEBENTIAL — Gears and pinions 3^% Nickle Steel, heat- 
treated and ground, 1%" face. 4" pitch. Spider arms 1", 
mounted No. 215 double row. 

WOBM AHD WOBM WHEEL — And Differential mounted in one 
Carrier, which can be removed from the Housing as a com- 
plete unit. 

GEAB BATIO— 6.5 to 1. 

FINAL DBIVE — Through Thermoid Universal Joints at both ends 
of heavy tabular shaft. 




FBAME — Special V' Channel. 
SPBINGS — 214" wide. 10 leaves made from Special Steel. OVEB. 

WHEELS— Wood, 32"x3H", 14 Spokes. 
TIBES — Solid Tires. 32"x3H". 
BEAB AXLE — SHELDON drop forged and heat treated, l>4-ton 

BEABINGS — Bower Roller Bearings, sizes No. 309 and No. 310 in 

each wheel. 
BBAEIES — Internal expanding, heavily lined. Brake drums 

pressed steel, 13%"x4". Service and emergency on rear 

SPBING MOUNTING — Mounted on separate hangers from the 

Jackshaft supporting the load and absorbing all road shocks. 
JACKSHAFT — Making use of regular Ford Axle and Housings 

machined to shorter length and mounted in rigid, clamp type 

hangers, whose sole duty is to support the Jackshaft and one 
end of the Radius Rod. Entirely independent of spring sus- 

BADICS BOD — Heavy casting with universal action to take 
stresses and strains from all directions. Twisting and distor- 
tion, due to bad road conditions, will not affect this assembly. 

pitch, \^ diam. roll, usually used on two-ton trucks. Chain 
can be adjusted with any ordinary adjustable wrench. 

SPBOCKETS — Rear Sprockets ring type, 44 teeth bolted to 
flange of brake drum. Front Sprockets 23 teeth, special sproc- 
ket steel, all teeth milled to exact size. 

DUST CAPS — Enclosing brakes, keeping out dirt and mud, hav- 
ing large bearing surface on axle, absorbing all strains from 
the Radius Rod assembly. 

GENEBAL — This truck has been designed (not copied from 
others) to give the owner long life and satisfactory service. 
The factor of safety on all parts is especially large and will 
bear rigid investigation. 

INTEBNAL GEAB SPECIFICATIONS: Same as worm-driTe except axlea, 32x3 Vt tires and 7 to 1 Gear Batio. 


Sole Maonfacturers 


The original "gears 
always - in - mesh," 
ball bearing Ford 
Auxiliary Transmis- 
sion. OTer and un- 
der driTe. 

The L & B Ford Truck Attachment - Made in Los Angeles 


Office and Retail Salesroom: 1416 S. Los Angeles St. Factory: 54th and Boyle. 


Menti<m "Motor WVst." Please, When Writing to the Advertiser 

Digitized by 

November I. 1917 


Page 43 



Los Angeles, San Francisco, Portland and Seattle 



Has adjustable control 
to comply with require- 
ments of the lighting 
laws of all States. May 
be used for either left 
or right side of wind- 



Model A - $9.00 
Model B - $10.00 

Detail of AdjuMlabU Conlrol Feature of Silveiheam 

1 Manufactured by 


310 North Flower Street 

Mention "Motor West." Please, When Writing to the Adverti.ser 

Digitized by 


Page 44 


November 1. 1917 


Enter the Kissel "Sedanlet" 

New Model is a Closed, Semi-Open or Open 

Car, at Will — Touring Sedan 

Also Here 

MANY innovations in body designing and construc- 
tion characterize the new four-passenger Kissel 
"Sedanlet'* and the seven-passenger staggered- 
door Touring-Sedan, recently announced by the Kissel 
Motor Car Co., Hartford, Wis. 

The Sedanlet is equipped with the latest Kissel all- 
year top, which is entirely removable, with a new feature 
in that all windows, except the rear one, can be raised or 
lowered at will. This renders the Sedanlet a closed car 
in stormy weather, a semi-open car by lowering the win- 
dows, or an open touring car by removing the all-year 
top. An added feature is a new distinctive pantasote 
summer top of victoria style in the rear, with one French 
beveled glass **porthole" on either side and two in the rear. 

On the other hand, comfort has not been sacrificed to 
appearance. Ample leg room and space has been pro- 
vided — 16 inches leg room in front and 15 inches in the 
rear. From the floor of the tonneau to the all-year top 
the height is 4 feet, 4 inches on the inside. 

The frame and doors of the detachable top are of heavy 
selected white ash and elm rigidly joined and covered 
with silver finish sheet metal, while the roof is three-ply 
paneled white wood under heavy laminated duck canvas. 
Body and top are joined at ten points by means of con- 
cealed rectangular bolts and sockets. Noise between the 
lower body and the top is eliminated by a layer of felt and 
non-sqncak material. 

Ventilation is obtained through the double windshield, 
and all windows, excepting the rear one, are adjustable 
at any height and drop into the lower body their full 
length if desired. P*oth the Sedanlet and the Touring- 
.Sedan have twenty-two coats of body finish, eight more 
than usual. The tonneau hangs low and gracefully, with 
ample clearance due to an arch in the bow of the frame. 


The Sedanlet is available on the Hundred Point Six 
chassis, with the sturdy Kissel-built power plant, axles 
and double external brakes, and on the new Double Six 
chassis. The price of the Hundred Point Six Sedanlet. 
will all-year and new special summer top, of victoria style 
in the rear, is $1,885: with summer top only, $1,485. The 
Double Six with both tops is priced at $2,800; without all- 
year top, but including special summer victoria top, 
$2,350 f.o.b. factory.' 

The seven-passenger staggered-door Touring-Sedan 
model is differentiated from the regular five-passenger 
sedan by the two doors, instead of three, one of the left 
side by the driving wheel and the other on the right side, 
opening into the tonneau; the new all-year top in which 
all the windows but the rear can be raised or lowered ; 
the new special victoria-style summer top; and the two 
auxiliary seats that fold into the two forward seats. 
Mounted on the Hundred Point Six chassis only, the price, 
including the new all-year and special summer victoria- 
style tops, is $1,885 f.o.b. factory. Without the all-year 
top, but with the new special summer top, the Kissel Tour- 
ing-Sedan model is listed at $1,485. 

No Change in Series * 1 8 Studebaker Models 

R. T. Hodgkins, sales manager of the Studebaker Cor- 
poration, is authority for the statement that his company 
does not contemplate a change in models this year. In 
making public this information, Mr. Hodgkins says: "In 
our opinion, Studebaker engineers have reached a point of 
near perfection in the series '18 cars. Our engineers have 
been concentrating on the one basic design now for the 
past four years and have, naturally enough, been able to 
constantly improve and refine our product. They have 
taken advantage of the splendid opportunity to observe 
the performances of 300.000 Studebaker cars in the hands 
of owners, in every part of the world, and through this 
experience of actual service the series '18 Studebaker cars 
have been evolved. I can say definitely there will be no 
change in models this year. Prospective buyers of a motor 
car may purchase a Studebaker car now with the assurance 
that no sudden change in models will discount or depre- 
ciate the value of their purchase." 

Digitized by 


November I, 1917 


Page 45 

t^ h h Hrh^^'^ir^'i'h^ hi-'hi'h^h^^^'i'hi'hhhhh^^'h i-;i-4 ^* i-^^ i- 44 i-^^i*-^ 1^4^^^ 










Case No. 36607 

The court in a recent decision holds that the 

The McKEE STANDAlRD AUTOMOBILE Lens is inexpensive, it is not a 
dimmer, it increases your light intensity 63 per cent over a window glass lens. 
Makes night driving a pleasure, complies with all anti-glare laws, eliminates acci- 
dents. It is the best and cheapest insurance you can buy. Have your dealer install 
a pair today. Your money back if you are not satisfied. 

PHONE A 41 11 ^'^ ' 

DEALERS—Writc for Terms and Discounts. 








Mention 'Motor West." Pleage, When Writing to the Advertiser DiditiZPCl bv V^3C30Q^lC 

Page 46 


November 1. 1917 

Mechanical Features of New Allen Model 

Two mechanical features of the New Series Allen 41, 
manufactured by the Allen Motor Co., Fostoria, 
O., are especially noteworthy. They are the quiet, 
economical, flexible motor, so elastic that the throttle 
controls a speed range of from 2 to 50 miles an hour, and 
the power transmission line, that is built up of the best 
mechanical features known to the trade, such as a Borg 
and Beck 10-inch single dry disc clutch, which assures 
gradual and positive engagement, an Allen selective trans- 
mission which has the unusual gear ratio of 45.11 to 1 
for high as compared with 14.25 to 1 for low, two univer- 
sal joints, hollow propeller shaft and full Hotchkiss drive, 
turning a l}^-inch faced pinion and ring gear with spiral 
bevel teeth housed in a full-floating rear axle. 

There are many more minor yet important features em- 
bodied in this chassis. The radiator is a Perfex "honey- 
comb." Intake and exhaust manifolds, spark plugs, valve 
adjustments, oil pump, oil filler, Stromberg carburetor, car- 
buretor intake furnace, primer cups and practically all 
motor adjustments are on the same side of the motor. The 
fuel is supplied by Stewart vacuum feed from a 13-gallon 
rear gasoline tank with sight gauge and winged filler cap. 

The new Allen bodies are roomy, low hung and elegant- 
ly furnished with the very best upholstery. 

The dash of the new Allen contains only carburetor 
choke, speedometer, ammeter, Connecticut automatic 
ignition circuit-breaker and dash light. All electric con- 
trols for starting, lighting, ignition and Garford motor 
driven horn are in unit in the Connecticut Rotary Master 
Switch mounted just below the wheel on the steering 
column and locked at the same time by a Yale key. 

The 41 chassis carries three bodies — the five-passenger 
touring, the four-passenger roadster and the five-passen- 
ger sedan selling f.o.b. Fostoria at respectively $1095, 
$1095 and $1395. 

Olympian Announces Three Styles of Closed Cars 

Three styles of enclosed cars have just been announced 
by The Olympian Motors Co., of Pontiac, Mich. The 
present tendency in designing closed cars is to increase 
comfort and luxury to the highest degree. This has been 
accomplished in the new Olympian line, which includes 
a Sedan, Springfield type. Coupe and Winter Detachable 

Women who have learned to preside at the steering 
wheel show a marked fondness for the modish coupe, 
which type physicians and professional men also prefer. 


Social requirements are met by the Olympian Sedan, 
which has several exclusive features. The car is very 
roomy and yet has a friendly atmosphere permitting the 
owner-driver to be one of the party. The Winter Detach- 
able Top is the choice of many who desire in one vehicle 
the advantage of a closed car for the winter and a tour- 
ing car for the summer. This car has many features 
which ought to make it a popular car this season. Many 
of the objectionable points in the winter detachable top 
have been eliminated, such as window and door rat- 
tling, etc. 

The Olympian Motors Co. has given special attention 
to finish, trimmings and .upholstery. The doors on all 
models are wide and the details include many comforts 
which are desired by passengers. Olympian dealers 
throughout the country will hold special closed car salons 
to display these new models. 


Google ^ 



Digitized by 

rovember 1, 1917 


Page 47 

Prohibits Glaring Headlights 

Perrin No Glare is a thin aluminum shield that 
is held fixedly in place around the headlight bulb. 
Being inside the headlight it will not break in 
every little accident. Always in position and will 
not break or burn out bulbs. Deflects all the 
driving light out and down on the road without 
any "glare." Patented June 9th, 1914. 

California has a state-wide law prohibiting 
glaring headlights on automobiles. On country 
roads or city streets you must not have glaring 
headlights. Get your machine ready now — equip 
your headlights with PERRIN NO GLARE and 
you will comply with all headlight laws. 

Obey the Law — Put 

Perrin's on Your 

Headlights Now 

The use of Perrin No Glare's in your headlights 
eliminates all the glare without reducing the driv- 
ing light. Don't risk injury to yourself and your 
machine by covering your lights to comply with 
the law. For safe night driving you must have 
driving light, so use Perrin's No Glare's. Perrin's 
will take the light out of the trees and lay a long, 
low, powerful beam out and down on the road. 

Approved by the 

Approved by state and city police everywhere. 
Over 600,000 Perrin's in use today. Complies with 
all laws and is the best night driving device at any 
price. Put on in just a few minutes and will last 
as long as the machine. Buy yours now from 

Your Dealer or Garage 


Detroit^ MiCh> 

Mention "Motor West." Please, When Writing to the Advertiser 

Digitized by 


Page 48 



November 1. 1913 


McCall White Made Cadillac V. P. 

D. McCall White, former chief en- 
gineer of the Cadillac Motor Car Co., 
has been elected to the vice-presidency 
of the company. Previous to his con- 
nection with the Cadillac. White had 
a very extensive experience with Eu- 
ropean automobile engine design, hav- 
ing been connected successively with 
the Arrol-Johnston Motor Car Co. of 
Scotland, All British Motor Car Co.. 
Daimler Motor Car Co.. De Luca- 
Daimler Motor Car Co., D. Napier & 
Son and Crossley Motor Co. 

* :¥ * 

New Small Overland Is Different. 

The new small car model of the 
Willys-Overland Co., Toledo, O., will 
be designed and produced to meet an 
entirely different demand from that 
for any of the company's other mod- 
els. It will have a short wheelbase, 
two-speed transmission and front tires 
30x3 and rear tires 30x3>4. The com- 
pany hopes to be able to get the new- 
model into production bv the summer 
of 1918. 

* * 41 

Another Million From Studebaker. 

For the second time Studebaker has 
subscribed a million dollars to the 
Government to help win the fight for 
democracy. President A. R. Erskine, 
of the Studebaker Corporation, has 
announced that his company has pur- 
chased $1,000,000 of the second Liberty 
Loan. As in the case of the $1,000,- 
000 purchase of the first Liberty 
Loan, employees of the Corporation 
will he given an opportunity to buy a 
bond, of one of the denominations, on 
the partial payment plan. 

* ♦ ♦ 

Fulton Truck Plant Growing. 

With the completion of its new of- 
fice building, occupancy of which will 
be taken November 1, the Fulton 
Motor Truck Co., of Farmingdale. 
Long Island, will have 45,000 square 
feet of floor space under roof, com- 
posed entirely of one-story units. This 
plant is built in units, 150x20 feet each. 
All are saw-tooth in construction, and 
modern in every way. Additional 
units arc being constructed steadily. 

4i 4i * 

Rohde Heads Wire Wheel Service. 

O. J. Rohde has been appointed dir- 
ector of service for the Wire Wheel 
Cori>. of America. Rohde was form- 
erly president and general manager of 
the .Splitdorf electrical branch in New- 
York City. The Wire Wheel Corp. 
will open service stations in all large 
cities of the United States. 

YLchty Qossif 

Emise Still Directs Chandler Sales. 

Charles A. Emise, of the Chandler 
Motor Car Co.. will remain an official 
of the company, attend all meetings 
of the directors, and in a general way 
look after the sales of the company 
while residing in New York during 
the winter. 

♦ ♦ ♦ 

Hood Made King Sales Head. 

Wallace C. Hood, until recently of 
the Wallace C. Hood Service Bureau, 


Salfs Mana^t^r King Motor Car Co., Detroit, 


Detroit, has been appointed sales man- 
ager for the King Motor Car Co., De- 
troit, lie succeeds R. P. Bishop, who 
resigned to join the Nash Motors Co., 
Kenosha, Wis., as assistant to C. B. 
\'oorhis. sales manager. 

* * * 

Kelly-Springfield Cord Tire Ready. 

The Kelly-Springfield Tire Co., New 
York City, has begun production of 
the new Kelly-Springfield cord tire 
and distribution is now under way to 
all of the company's branches and 
agencies throughout the countrv. 

♦ ♦ ♦ 

Chevrolet Declares Dividend. 

The Chevrolet ^^otor Co.. New 
York, has declared its regular quar- 
terly dividend of 3 per cent on the 
company's stock. The dividend is pay- 
able Nov: 1 to stockholders of record 
Oct. \5. 

Olympian Buys Out Meridian. 

The Olympian Motors Co., Pontiac, 
Mich., has purchased the Meridian 
Mfg. Co., Indianapolis, from the trus- 
tee in bankruptcy. The purchase in- 
cludes drawings, patterns, forms, dies 
and materials for manufacturing Olym- 
pian bodies, including materials for the 
new four-door Olympian roadster. 
The material is being moved to Pon- 
tiac, where the company will manu- 
facture all bodies for its cars and wlI 
probably turn out twenty a day. 

4i 4i * 

Bayne Represents Acason Truck. 

C. William Bayne has been ap- 
pointed special representative for the 
Acason Motor Truck Co. He was 
formerly connected with the Ford 
Motor Co., as a special representative. 

* ♦ ♦ 

Duplex to Build 300 Trucks a Month. 
The Duplex Truck Co., Lansing. 
Mich., will turn out 300 trucks a month 
during the year 1918. Two factor} 
buildings are now being erected which 
will provide an additional lOO.UOi' 
square feet of floor space to allow for 
further expansion. 

* * * 

Stewart- Warner Will Earn 407r- 

The Stewart-Warner Speedometer 
Corp., Chicago, is expected to earn at 
least 20 per cent on its common stock 
during the year ending Dec. 31, after 
allowing for excess profits tax. The 
income will be practically 40 per cent 
of the current market price. Since 
Jan. 1, 1917 the company has paid off 
$100,000 on notes and will probably be 
able to pay off a similar amount soon, 
which will reduce notes payable to 


* * * 

Fulton Truck Increased $130. 

The Fulton Motor Truck Co., New 
York City, has made an increase oi 
$130 in the price of its Fulton trucks, 
making the new price of $1,520. 

* * :tf 

Standard Steering Wheel Plant Ready 

The Standard Steering Wheel Co- 
Cleveland, O., announces that its com- 
pleted plant and efficient organization 
are ready for specializing for 1918 in 
the manufacture of steering whecb 
for automobiles, airplanes, trucks, 
tractors and motorboats. The com 
pany operates in connection with the 
Piqua Walnut Mills and the Hartzd' 
Walnut Wheel Co.. and is assured of 
a continuous supply of raw material of 
the finest quality for use in raakini; 
steering wheels, wood rims ami 

Digitized by 


Digitized by 


Digitized by 


November I. 1917 


Page 51 






Increased Facilities- 

enable us to offer dealers and agencies unexcelled service on shipments to any part of 
Pacific Coast territory. 

Noth withstanding the rapidly increasing demand for ** DIAMOND GRID" Starting and 
Lighting Batteries, we shall continue to make immediate deliveries of batteries for 
any type of automobile. 

A complete stock of BATTERIES and REPAIR PARTS 
carried at the following branches and stock depots: — 

Philadelphia Storage Battery Co. 

1108-7 >Vest Pico 

37 Spear Street 

1812 Eleventh Ave. 

11 OS First Ave. 

32 North Broadway 

Mention "Motor Wost." Plens»>, When Writinff to the Advertiser 

Digitized by 


Page 52 


November 1. 1917 


Lincoln Co. Rushes New Army Plant. 
The Lincoln Motor Co.. Detroit, has 
hccn organized to manufacture air- 
plane engines and the new Liberty en- 
gine, accepted as the government en- 
gine in prosecuting the war. will be 
turned out in large numbers from the 
start. Henry M. Leland and his son. 
Wilfred C. Leland. formerly managing 
directors of the Cadillac Motor Car 
Co., are at the head of the new air- 
plane project. Laboring day and night. 
l,8()f) men are working to complete the 
company's new plant in Detroit. Work 
proceefls simultaneously on each of 
the nine structures composing the 
plant. The longest unit is LOCK) feet 
long and four stories high. Two other 
units contain SOO.OOO square feet of 
floor space. Construction now in sight 
is costing $1.{)()0.(X)0. 

Lee Selling Company Changes Name. 

The Lee Tire Sales Co., Inc., has 
changed its name to the Lee Tire & 
Rubber Co. of Xew York, in order to 
become more closely identified with 
the parent company, the Lee Tire & 
Rubber Co., Consohocken, Pa. The 
company's sales offices have been 
moved from the factorv to New York 

41 41 41 

Van Beaver Now With Saxon. 

L. C. Van Beaver has joined the ex- 
ecutive forces of the Saxon Motor 
Car Corporation, Detroit, and will 
carry out special work as assistant to 
H. W. Ford, president of the organi- 
zation. Mr. Van Beaver recently re- 
signed from the Willys-Overland Co. 
at Toledo, disposing of his home there 
to remove to Detroit. 

Selden Sales Managers Compare Notes 

The annual sales conference of di- 
vision sales managers of the Selden 
Truck Sales Co.. was held at the com- 
pany's general office at Rochester. X. 
Y.. during the week of October 1st. 
The Selden Company, under the guid- 
ance of Sales Director Hal T. Boulden. 
has divided the United States into 17 
districts, each district in charge of a 
competent representative equipped to 
help the dealer to figure haulage prob- 
lems and in other ways to "Sell 'em 
Seldens." An aggressive sales and ad- 
vertising campaign was outlined at the 
meeting and judging from the reports 
received, it is quite evident that Sel- 
den will be a big factor for domestic 

4^ ♦ ♦ 

"No Price Reduction Yet"— Flanders. 
Walter E. Flanders, president of the 
. Maxwell Motor Co. and of the Chal- 
mers Motor Co.. says that it is his 
opinion that the announced reduction 
in the price of pig iron, steel and some 
other raw materials will not. for some 
time to come, affect the retail selling 
price of automobiles. Mr. Flanders 
says that the makers have contracted 
for material at present prices for many 
months in advance, to protect them- 
selves against delay in deliveries and 
that the steel mills and blast furnaces 
are so crowded with government and 
other work that they will have no op- 
portunity to produce materials at the 
new prices for many months to come. 
Mr. Flanders says that his remarks 
must not be taken as a forecast, but 
simply as the opinions of one producer 
of automobiles. 

4i 4( 4i 

Packard's Gross Business, $70,000,000. 

The statement is made that the 
Packard Motor Car Co., after taking 
a census of its branches, dealers and 
sub-dealers, found that the gross in- 
vestment was more than $20.(XX).000 
in plants and stocks, and that the 
gross business was $70,000,000 per 
year. The organization included in 
the census have 6,455 employes on the 

* 4i 4i 

Homer McKee Forms Own Co. 

The Homer McKee Co., Inc., Cleve- 
land, O., has been incorporated by 
Homer McKee, who resigned recently 
as advertising director for the Premier 
Motor Corp. His new company will 
act as distributor for the Premier car. 
Associated with him are Aaron Wolf- 
son, of Kahn Tailoring Co., as vice- 
president, and Fred H. Hoover, form- 
erly connected with the sales of Woods 
and Rauch & Lang electrics, as secre- 
tary-treasurer. Previous to his Pre- 
mier connection, McKee became prom- 
inent with the Cole Motor Car Co. in 
glorifying the idea of the assembled 

* ♦ ♦ 

Keenan Leaves Guns for Tires. 

P. C. Keenan, formerly assistant 
general sales manager of the Win- 
chester Repeating Arms Co., has been 
appointed manager of the Chicag^o 
branch of the Pennsylvania Rubber Co. 

M«'iifi<»n "Motor W«'«*t." PW-iiKe. When Writing to the Advertiser 

Digitized by 

insvlvania Kubber 


November 1. 1917 



Page 53 











Make our booth at the automobile show your headquarters. Our store at 1213 S. Hope Street 

is just across the street from the show and we invite you to visit 


We cary in stock gears 

for one hundred and fifty makes of automobiles, also axle shafts. 


prices will interest you. 


1213 S. HOPE ST. 


and 10 Ton Tractors. 
Tha Garford Road Buildar. 

Garford Motor Track Co. 


310 West Pico St. Main 3383 


For downright day after day dependability, for extraordinary 
fuel and oil economy, for the ability to perform the most gruel- 
ling labor, steadily, smoothly and uncomplainingly, the GAR- 
FORD MOTOR TRUCK stands away to the fore— absolutely 
unapproached by anything else on wheels. 

This ability to do — this i)lugging. winning persistence — this 
uncanny economy, has made the GARFORD name a world 
wide symbol of efficiency. 

GARFOKDS are successfully meeting hauling jjroblems that 
few trucks would even attempt. 

They are making money for owners in all parts of the world 
— under every conceivable condition of climate and highway. 

.\nd they are making money for dealers. We have room lor 
a few more big calibre men in our selling organization. 


Mention "Motor Wist." PU'use. Whin Writing: to tln» Advert is»T 

Digitized by 

Page 54 


November I. 1917 


Stutz Concentrates on 16- Valve. 

The Stutz Motor Car Co., Indianap- 
olis, Ind., will concentrate on its four- 
cylinder, sixteen-valve engine, to be 
used on four new models this season, 
while the eight-valve engine, ofYered 
optionally last year, will be dropped. 
The four new models are the Bearcat, 
$2,550; the roadster, $2,550, formerly 
$2,375 ; four-passenger car, $2,650, for- 
merly $2,550; and the six-passenger. 
$2,750. formerly $2,550. The first- 
named model has a wheelbase of 120 
inches, the last three models, 130 
inches. The cylinders, cast in block, 
are 43^8x6, with Stromberg carburetor 
and pressure feed. High tension mag- 
neto gives ignition and starting and 
lighting is provided by separate Remy 
systems. Marked changes have been 
made in the body design. The body 
outline is smoother, the hood and 
radiator lines have been changed and 
the double cowl has been removed 
from the four- and six-passenger 

4e 4c >|c 

Sterns Tube Output 120 a Day. 

The Sterns Tire & Tube Co., St. 
Louis, Mo., recently reached an out- 
put of 120 Sterns tubes a day, accord- 
ing to the announcement of William 
L. Burgess, president of the company. 
The output will be increased to 200 
tubes daily by Dec. 1. The increased 
production has been made possible by 
the removal of machinery from the 
company's exjierimental plant at Mar- 
ion, O., to the main factory. 

* ♦ ♦ 

Wayne Tank Doubling Space. 

The Wayne Oil Tank & Pump Co., 
Fort Wayne. Ind., is erecting three ad- 
ditions to its plant which will double 
its present floor space. I^'our acres of 
land immediately west of the main 
office building have been purchased 
for the erection of an addition to the 

heavy metal tank shop. 

♦ ♦ * 

Standard Parts Takes Amer. Bearing. 
The Standard Parts Co., Cleveland, 
O., has taken over the entire amount 
of the stock of the American Ball Bear- 
ing Co. and will pay its own common 
stock at full value for the American 
Ball l»earing stock at its book value. 
The book value of the common stock 
of the Standard Parts is understood to 
slightly exceed $100 a share. 

Glide Model Has Few Changes. 

The Bartholomew Co.. Peoria, 111., 
manufacturer of the (ilide car. has 
made no radical changes in their new 
models. The four- and five-passenger 
models are listed at $1,395, with $400 
extra for detachable sedan top for 
either model. The chassis is 1>^ inches 
lower and is of a new pressed steel 
construction. The tops have been 
further refined and all models are 
painted Meteor blue with black hood 
fenders and gear and ivory white 
wheels. The engine is six-cylinder, 
Sy^^xS, with Westinghouse electric 
equipment. Other important details 
are disk clutch, Hotchkiss drive and 
floating axle and spiral bevel gear. 

* ♦ * 

Kelly-Springfield to Spend $5,000,000. 

The Kelly-Springfield Tire Co., 
Akron, O., will expend an approximate 
total of $5,000,000 on the plant it will 
build at Cumberland, Md.. instead of 
the $2,250,000 at first planned. The 
manufacturing facilities now planned 
will have an annual capacity of 400,- 
000 tons of automobile tires and re- 
lated products. The tire production 
alone will be from 4.000 to 5,000 a day. 

* ♦ * 

Du Pont Offers State a Road. 

(jeneral T. Coleman Du Pont of 
Wilmington, Del., who some time ago 
offered to build a boulevard the en- 
tire length of the state of Deleware, 
100 miles, and to then present it to the 
state on certain conditions, has recent- 
ly informed the Deleware state high- 
way commission that he has waived all 
conditions and will complete the boule- 
vard and present it to the state under 
no restrictions. 

* ♦ ♦ 

Autocar Building $500,000 Addition. 

The Autocar Co.. Ardniore, Pa., is 
erecting an addition to its plant which 
will represent an outlay of more than 
half a million dollars. The new build- 
ing is located alongside the new ma- 
chinery department of the comi)any 
and will be 75x150 feet, with five 
stories and basement. 

* ♦ * 

Pyrene Declares Dividend. 

The Pyrene Mfg. Co., Xew York 
City, recently declared a dividend of 
2'j i)er cont. It is payable Xov. 1 to 
stockiioldors of record on Oct. 18. 

Mais Develops New Ideas for Fulton. 

Albert F. Mais, chief engineer of the 
Fulton Motor Truck Co., of Farming^- 
dale. Long Island, was the designer 
and builder of the Mais truck at In- 
dianapolis, America's first internal 
gear driven truck. Mr. Mais is busily 
engaged in developing some special 
features to be embodied in the Fulton 
truck, and he expects to have these 
completed for exhibition during the 
Xew York and Chicago shows. 

t¥ * * 

Daniels to Make Master Primers. 

E. T. Daniels, secretary of the Mas- 
ter Carburetor Corp., Detroit, has in- 
corporated a new company to manu- 
facture the primer for which the pat- 
ents have been purchased from the 
Master company. The new company 
will erect a factory in Detroit. The 
primer formerly marketed by the Mas- 
ter Carburetor Co. has been adopted 
as standard equipment by the Frank- 
lin Automobile Co. 

^ Hi ^ 

Siegerson to Promote McGraw Sales. 

Edmund B. Siegerson, former branch 
manager at Albany and Buffalo, for 
the Goodyear Tire and Rubber Co., and 
later supervising the sales promotion 
work through the mid-West, has ac- 
cepted the position of sales promotion 
manager for The McGraw Tire and 
Rubber Co., with headquarters at East 
Palestine. Ohio. 

* 4c 4c 

Jordan to Assemble Trucks. 

E. S. Jordan, of the Jordan Motor 
Car Co., of Cleveland, has announced 
that his company will shortly com- 
mence to assemble trucks from known 
units of good quality. The details are 
to be announced in the near future. 

♦ ♦ ♦ 

Col. Clifton Aids Liberty Loan. 

Colonel Charles Clifton, president 
of the Pierce-Arrow Motor Car Co.. 
of Buffalo, and of the National Auto- 
mobile Chamber of Commerce, pro- 
poses to invest his entire income, ex- 
clusive of actual living expenses, in 
the second issue of Liberty Bonds. He 
will pay for them on the installment 
plan, after deducting from his salary 
and other sources of income, his act- 
ual expenses. The Pierce-Arrow Co. 
has sent thousands of trucks to the 
various war fronts. 

Digitized by 


November I. 1917 


Page 55 


Light Weight, Any Make 

Cast Iron Pistons 
Are the BEST by TEST 



W. H. JAHNS Auto Machine Works 

908-912 West Pico Street LOS ANGELES, CALIF. 




C -2000 lb 



A - $85.00 
B - $100.00 
C - $115.00 




Write for Catalog and Dealer*' Proposition 


Manufacturers Representative 
112 Market Street San Francisco, CaL 

Menti<»n *' Motor West " Plense, Wlitn Wiitinj; to the Advertis 

Digitized by 


Page 56 


November 1. 1917 

ew Things in the 
Accessories Held 


The latest device for winter touring in 
thoHe sections of the Coast States where 
real winter weather prevails, is the H-M 
metal radiator cover for Ford cars. One 
of the most important features of this de- 
vice is the fact that it is operated from 
the dash-board of the car, thus eliminat- 
ing the necessity for the motorist leav- 
ing his seat and walking to the front of 
the car to adjust the cover. Another im- 
portant point is the adjustment feature. 
The cover may be entirely closed, half, 
three-quarter or quarter closed, or entirely 
open, depending upon weather conditions. 

The H-M metal radiator cover is made 
of sheet metal divided into eight adjust- 
able shutters operated as one. It is at- 
tached to the radiator with springs, 
assuring a tight fit at all times and doing 
away with the possibility of rattling. The 
H-M Manufacturing Co., of Indianapolis, 
manufactures this device. 


The McKee Standard Automobile Lens 
is notable for having, aside from its sev- 
eral other important advantages, the an- 
nouncement of the Los Angeles police 
authorities that **the McKee Standard 
Automobile Lens does not in any particu- 
lar conflict with the provisions of the 
(motor vehicle light) statute." The Mc- 
Kee Lens throws a strong beam 500 
feet ahead of the car and also furnishes 
a clear, revealing side light which is 
thrown at an angle of about 45 degrees 
directly in front of and to the side of 
the car. When the car turns a corner, 
the side light shifts at the same angle 
with the car and always keeps the road- 
side well lighted. The McKee lens is of 
concave-convex shape. The lower two- 
thirds of the front part of the lens are 
cut in the shape of a series of horizontal 
prisiiiM piled one above the other. The 
upper third is cut in a series of vertical 
prisms. The lov cr horizontal prisms con- 
centrate and turn downward the light 
rays, so that the beams of light point 

horizontally not more than 75 feet ahead 
of the car nor more than 42 inches above 
street level, complying in every particular 
with the motor vehicle statute of the 
(.'alifornia state law. The upper vertical 
prisms disperse the light sideways, direct- 
ing at no point a strong beam of light, but 
a diffused glow. This soft light is ob- 
tained, in accordance with the well-known 
law of optics, by refracting the purple. 


blue and violet rays, the ones most harm- 
ful to the eyes, downward at a sharper 
angle than the colors at the other end of 
the spectrum, the red, orange and yellow. 
The ultimate result is a strong, mellow 
beam of light. The legal status of the 
McKee Lens within the state of (Califor- 
nia in its use as a glare eHminator was 
recently convincingly proven by the de- 
cision of Police Judge (Jeorge S. Richard- 
son of Los Angeles in the case of the 
people vs. Ral]>h G. Whitlock. Whitlock 
was arrested while <lriving his car with 
headlights equipped with McKee lenses. 
Judge Richardson found Whitlock not 
guilty and in summing up his decision 
concluded, "This court finds that light of 
not more than 3fi candlepower projected 
through the McKee Standard Automobile 
Lens does not in any particular conflict 
vvjth the statute." 




The Willard Storage Battery Co., Cleve- 
land, O., has just perfected a threaded 
rubber insulation for starting and light- 
ing batteries. For years, so it appears, 
storage battery makers have been strug- 
gling with the problem of adapting rub- 
ber for insulation in the motor car bat- 
tery, only to be balked by some one 
factor. The problem was to use rubber 
without decrease of voltage, without in- 
creasing battery size, without holes that 
would allow the active material to bridge 
and without adding to the number of 

In solving this perplexing problem the 
Willard Co. departed entirely from the 
idea of boring holes and resorted to the 
use of thousands of tiny threads — 196,000 
to an insulator — which serve as wicks and 
thus permit the circulation of the elec- 
trolyte. These threads are imbedded 
in the rubber and are only as long 
as its insulation is thick — piercing it from 
surface to surface. The battery solution 
is drawn through the threads by capillary 
attraction — but there are no holes through 
which a contact can be established from 
plate to plate by ** treeing. " 

After the idea of accomplishing the per- 
fection of rubber insulations with the aid 
of these myriads of threads was devel- 
oped, a way had to be devised to put it 
into operation. This called for special 
machines, and these the Willard Co. pro- 
duced. Before the company made general 
public announcement of the ** Still Better 
Willard Battery with Threaded Rubber 
Insulation," 35,000 of them had been in 
use over two vears. 


The Perfection Mfg. Co., 2700 N. Lef- 
fingwell Ave., St. Louis, Mo., is manufac- 
tured and marketing a unique contrivance 
known as the Rock-a-Bye Auto Seat. The 
seat consists of a brown washable duck 
basket mounted on an enameled steel 
frame, the basket containing two holes 

) TrrHFShH ('fi{rii|,\Ti': Ki-KriKn 
I'K IN NKW willnmh h\rnii(Y. 




Digitized by 


November I. 1917 








Fours and Sixes 
in latest body styles 

Some splendid territory 
is open to good dealers. 

Be sure to see us at the 





Power For 


'T'HE Bosch-Ford Attachment is an effi- 
ciency promoter; it makes possible an 
easy and mechanically correct installation of the 
Bosch Magneto on Fords, it results in a positive 
betterment of the car, it gives more power, more speed and 
more economy, and, due to even and positive ignition, re- 
duces the wear on the engine and the car in general. 

The magneto is a Bosch Magneto, the same quality of 
workmanship and material as go into the Bosch Magneto 
supplied to the mwufacturers of the highest class of auto- 
mobiles. The few fittings that are necessary are made in 
the Bosch Factories, too. 

For J ownen and the trade thould 9rite for the Botch- 
Ford Book: it telh jfou what you ought to know. 

Bosch Magneto Co. - - Neiv York 

Coast Branehi 1324 Van N« 

Aw.. San Franeiseo 

CoMt Distribolon: E. A. F«atb«nlMi«, Los Ab««Im 
Ballon A Wri«ht, Portland and SoattU 
Kimball - Upson Co., Saeranionto 

Mention "Motor Wt'st," PIeii8P, When Writing to the Advert 

'digitized by Google 

Page 58 


November 1. 1917 


through which the baby- 8 legs are in- 

'Iwo small steel cleats 3 inches long are 
furnished with the outfit, which can be 
permanently attached to the back of the 
front seat of any automobile in a few 
minutes, and in which the hooks of the 
Rock-a-Bye Seat are engaged and sus- 
tained. All parts that come in contact 
with the polished surface of the car are 
protected by means of soft rubber, pre- 
venting entirely the marring or scratch- 
ing of even the most highly polished sur- 

The Rock-a-Bye Seat is easily and 
quickly attached at any time by simply 
inserting the hooks in the slots, and de- 
tached by lifting the hooks out of the 
slots. When not in use, it folds up and 
easily fits under the seat of the automo- 
bile. The device weighs 4 pounds and is 
not only safe, sanitary and low-priced, but 
affords baby a comfortable, permanent 
place in any automobile, instead of being 
jammed between the occupants anywhere, 
as heretofore. 


The Wallace C. Hood Service Bureau 
recently executed an agreement with the 
Detroit Autocleno Mfg. Co., to distribute 
the entire factory output of "Autocleno," 
the new compound for cleaning and polish- 
ing automobiles. 

Within the past six months the Hood 
Bureau saw the big possibilities in mar- 
keting factory outputs and now controls 
the distribution throughout the United 
States and foreign countries of the fol- 
lowing: Tu Ford Valve Tools for Ford 
and Chevrolet cars, Retlaw Gasoline 
Gauges for Fords, Dim A Ford Switches, 
The Pass-E-Z-Y Steering Wheel and 


The Workrite Combination Outfit should 
meet with instant favor from all garage 
men and car owners who have difficulty 
in keeping a supply of water pure enough 
to be used in filling storage batteries. It 
consists of the Workrite Hydrometer and 
a glass jar of one quart capacity, made 
dust- and evaporation-proof by the rubber 
collar on the Hydrometer which fits into 
the bottle at all times except when in use. 
The jar is filled with distilled water and 
after testing the battery the Hydrometer 
is put back into the jar. By squeezing 
the bulb, the acid is rinsed out and the 
rubber parts cleaned, preventing them 
from deteriorating. The acid in the water 
is eventually put back in the battery. The 
general fragility of hydrometers is pro- 
tected in the Workrite by the large rub- 
ber collar at the top and the square piece 
at the bottom, preventing the glass from * 
striking any level surface. The square 
rubber piece also prevents the hydrometer 
from rolling off the car running-board or 
any uneven surface. The Workrite Hy- 
drometer is listed at $1, and the Workrite 
Combination Outfit at $1.50. 


The Quality Tire & Rubber Co. an- 
nounces the production of Quality tires 
and tubes in non-skid and super-cord 
types. These tires are noted for their 
low price and the high standard of ma- 
terial and workmanship used in their 
manufacture. The company claims that 
the low price has been obtained without 
sacrificing, in any way, strength, long life 
and mileage. The manufacturers state 
that they are already experiencing a very 
good demand for their product, and an 
even greater demand is expected as a re- 
sult of a spirited advertising campaign 
which is about to be launched. 

The Quality Tire & Rubber Co. is lo- 
cated at 1467 Michigan Ave., Chicago. 
Gordon Ingalls, well known in the tire 
field, is its president. 


The Ford Relief Spring is a spring 
which fastens to the channel iron and 
rides on the rear camel-back spring of 
the Ford car, thus relieving it in such a 
manner as to make it impossible to bump 
the housing and break the axle, and at 
the same time, to carry a ton, if neces- 
sary. The device does not operate un- 
less the Ford is being overloaded, which 
is usually the case. But it always acts in 
stopping excessive tilting, especially in 
rounding corners. Thus the center bolt 


is saved from shearing off, the strain is 
taken from the chassis and the tires are 
relieved from 80 per cent of their load. 
Ford Relief Springs sell at $8 a pair and 
in two weights — one for passenger cars, 
carrying up to 800 pounds, and one for 
commercial cars, carrying up to 2,000 
pounds. They are manufactured by the 
Ford Relief Spring & Frame Supporter 
Co., New York, which also manufactures 
the Running-board Truss Rod, which clips 
to the step-iron near the chassis and fas- 
tens to the Ford running-board so as to 
add greatly to its strength. The Truss 
Rods sell for $2 a set. 


The Nitrolene Sales Co., which has its 
headquarters at 1311 South Figueroa St., 
Los Angeles, will employ a novel adver- 
tising scheme to introduce its Nitrolene 
Lubricating Oil more widely to the pub- 
lic. Instead of spending big money for 
advertising, such as billboards, etc., dur- 
ing Auto Show week new customers will 
be given a credit of $1.00 on his first can 
of Nitrolene Lubricating Oil, and in this 
way $10,000 will be given away. 

Nitrolene Lubricating Oil is different 
from any lubricating oil ever put on the 
market. Through a special process of re- 
fining, the most tenacious, slippery, glairy 
lubricating oil is obtained — qualities 
which are not diminished as a result of 
heat, hard wear, etc. These qualities give 
a smoother-running engine, with less vi- 
bration, reduce friction entirely, increase 
compression, which means more power or 
less gas consumption and through chem- 
ical affinity loosens carbon deposits. 
Nitrolene regenerates its own viscosity a 
thousand times; it wears and wears, and 
does not break down and become thin 
and waterv. 



The elasticity of air, cushioning road shock and 
floating the heaviest car along like a feather — this 
is the Oniss Air Spring, the LUXUBT shock ab- 
sorber equipment for QUALITT cars. No "side 
sway" — OnisB holds the car in a velvet vice that 
prevents severe leaning or locking of springs 
through distortion. 


775 Towne Ave. Broadway 8306 Lot Angeles 

Mention "Motor VV«*«t," rinnm., \Vti#»n WrltinK to Iho Advertiser 

Digitized by 


November I. 1917 


Page 59 

If You Had 

A Hole 

In Your Pocket 

Wouldn't you stop the leakage 
your money! Cheap plugs are mon 
wasters. A weak spark cannot e 
plode all the gas. Install the 


"Bougie Mercedes" 

The shooting effect of the explosi< 
chamber behind the Clover Leaf Ele 
trode ensures perfect combustion ev< 
of a very lean mixture. 

HERZ PLUGS are doubly insulate 
with Mica and Stone. They are gua 
anteed. We have stood behind the 
23 years. 

Ask your dealer for the "Boug 
Mercedes" and the Pro-Mo-Tor, 
special Herz Plug for Fords. 

JOHN D. HOWE, Upland, Cal^ 

Pacific Com! Re|Nresentativ« 



Lo8 Angeles Fresno 

San Francisco Seattle 


Los Angeles 

WEINST00K-NI0H0L8 00. 

San Francisco 

Los Angeles 


San Francisco 

Lo8 Angeles 


245 W. 55th St., New York 

AL 00., Los Angeles 

San Diego 


**Oh! What a Difference" 

"It adds 80 mnch pleasure and comfort to driving a car. I wouldn't take ten dollars for it if I 
could not bny another. ' ' Ton will say the same if you place one of these gear shift lever extensions 
on your car 

Mellin's Reversible Gear Shift Extension 

is a reversible extension lever which enables the operator, with a single arm movement to shift gears 
easily, rapidly and without changing position or moving the body. Can be attached in a minute and 
adjusted to any position by simply setting the lock nuts tight. 

The Pictures Tell the Story 

They illustrate deariy the change in the driving position and show what you avoid by the use of 
these lever extensions. 

Full nickel plated. When ordering state make and model of your car. 

Price $1.50 

Excepting for the following cars: 
Hudson, Hudson Super-Six, Chal- 
mers, Hupmobile, Oldsmobile, Mit- 
chell and all types having a solid 
Ball — $2.00. Dodge or Overland 
75-90, $1.25. 

Order through your local dealer. 

Send money order for mail 



857 East 24th Street 
South 1544 LOS ANGELES 


Mention "Motor WeRt." Please. When Writing to the Advertiser 

Digitized by 

Page 60 


November 1. 1917 


Motor Trucks of % Ton 
to 5 Ton Capacity 


Number 102, 

the Sunset Limited^ 
is a fast train 

— Leaves Los Angeles at 8:30 every 
morning, arrives New Orleans in 57 
hours and 30 minutes — only two nights 
on the road. Connection with fast 
train at Xew Orleans for Xew York 
makes the journey only four nights 
from here to Xew York. Also con- 
nects with Southern Pacific steamers 
for Xew York, and carries through 
tourist sleeper daily to Washington, 
D. C. 

The SUNSET KXPRE8S, another good 
train, leaves at 3:30 p.m. daily. 


Ticket Offices 

212 West Seventh Street 

606 South Spring Street 

Pacific Electric Bldg., Main Lobby 

Station — Central avenue at Fifth street 

Phones: 60641, Main 8322— Day or night 

See the Apache Trail 

Los Angeles, Cal. — The Akron Tire Shop has been 
opened at 824 S. Spring and 823 S. Main St. by D. Dayton 
Dresse, to give (joodyear tire service. — Wilson & Bowen. 
body builders at 1318 S. Main St., have purchased the 
equipment and lease of the Superior Mfg. Co., 1325 S. 
Main, and will run a trimming and top shop in addition 
to their body building business. — The White Auto Co., 
distributors of White cars and trucks, will have a two- 
story garage, 97x155 feet and costing $50,000, built for 
them at Eighteenth and Figueroa Sts. — The Safety-Ford 
Starter Co., E. P. Sommers, Southern California repre- 
sentative, has moved to 942 S. Grand Ave. 

Tff ^ ^ 

Downey, Cal. — C. E. Rukes has re-opened the Central 

* * * 

Lompoc, Cal. — Charles Rudolph has taken the Kissel- 
Kar agency. 

* * . * 

Sacramento, Cal. — E. Dagner will have charge of Pack- 
ard truck interests for Earle C. Anthony, San Francisco, 
in the entire Valley territory. 

* * * 

Woodland, Cal. — The Standard Garage has added the 
Peerless car agency. 

* * * 

Santa Barbara, Cal. — E. J. Boeseke. Packard and Olds- 
mobile dealer, has taken over the Oxnard agency for the 
Oldsmobile and now controls sales for that car in San 

Luis Obispo, Santa Barbara and Ventura counties. 

* * * 

Portervillc, Cal. — Albert Behrens of the Terra Bella 
Garage has bought entire control from his partner, Henrv 


^ ^ ^ 

Vacaville, Cal. — W. A. Bloodworth. Overland distribu- 
tor for Yolo and Solano counties, has opened an agency 

here for Solano county in charge of Frank Dimond. 

^ * * 

Stockton, Cal. — The San Joaquin and California Auto 
Trade Association held its third annual meeting here re- 

* * }ff 

Long Beach, Cal. — The Long Beach Chandler Motor 
Co., Chandler agencv, will have a garage built for it cost- 
ing $7,500. 

4c 4^ 4^ 

Los Angeles, Cal. — The D. F. Poyer Co., Republic truck 
distributor, has occupied its new sales quarters at 1021-23 
S. Grand Ave. 

^^^ Why Not 

^^ phone for HUGHES 
^^^ when you need first-class 

^V publicity or commercial 

PHOTOGRAPHS in a hurry? 

93S Hinton Avenue 
Los Angeles, CaL 

Phones: Main 4268 

M<»ntiiiii 'Mot.tr W«'ht. 

IMi'MHt*, Wlu'n Writing to the Atlvcrtiser 

Digitized by 


November 1. 1917 


Page 61 


EasOy Operated. You Keep Clean. 
Absolutely Dependable. 


No. 14, Lifts 1800 lbs $4.50 

No. 16, LifU 3000 lbs $6.00 

At All Supply Stores, or Prepaid to You 
Upon Receipt of Price 



JV/IARATHON Hand Made Tire. 

^^^ are far less costly, in the end, than the 
somewhat less espensiYe machine-made tires. 
We make them entirely by hand so we may 
guarantee them as we do. Are you familiar 
with our guarantee principle > Write us. Our 
plan will certainly interest you. 

The Marathon Tire ft Rubber Co. 



Get the Agency for the *'Tonford" truck unit, — one of the 
quickest selling propositions yon ever tackled. Attached to a 
Ford chassis, makes a one-ton trnck. Light, strong, economical, 
easily handled. Dry goods merchants, fnmltnre dealers, retailers 
in almost every line, bottlers, farmers, creameries, all want it. 
Find it best possible buy. 





All the facts that sell the Ford, sell the Tonford. Highest grade 
truck attachment made, — easiest to attach, — strongest, most dur- 
able. Best constructed truck unit on market, — Slowest priced. 
Get busy now, while territory is still open. Write today. Learn 
how '*Tonford" dealers pile up proilts. 

DETROIT TRUCK CO., Mfgs., Detroit 

MAKE SURE that your car will 
be there when you get back 



Safety-vault-like combination that cuts off battery, magneto 
and starter circuits, also the gasoline. 

$10 for Urge cars ($15 properly installed) 

$5 for Ford and other small cars ($7.50 properly installed) 

See your dealer, garage or repair man. If he does 
not carry the Walker Ke-Les, send us his name. 


Factonr: Aurora. 111. (Dept. M) Sales Dept. Ckicaso. 111. 

Save the Nation's Gasoline with the 



Vacuum Carburetor 

This price maintains on Ford and Mots models 
Other cars $8 and $10. dopondins on fitHncs necessary 

This perfect carburetor will save yon, no matter what yonr car, 
from 30 to 50% in your gasoline consumption. At the same time 
it will give your motor power, speed and flexibility beyond your 
fondest hopes. 

It's your duty to your country to save gasoline when you can. 
It's a dealer's duty to promote the sale of an instrument that will 
cheapen the cost of running a car. 

Send in your orders now— Fall is a bis carburetor season 


17 Chambers Street (Dept. C) NEWBURGH, N. Y. 

Western Office: 403 Kresge Bldg., Detroit. 

Stanwood Adjustable Accelerator Foot Rest 

A reliable safety device to prevent unintentional rapid acceleration when 
driving over uneven crossings or rough roads. Relieves the foot and hg 
muscles from constant tension. Permits delicate advancement or retarding 
of accelerator. 

Made with an indented rubber roller vulcanized to a steel tube, revolv- 
ing on a st«»el spindle riveted to the uprights. The pressed sicel uprights and 
base secUoD are engaged by graduated indentations, iosurins stability. These 
parts are shersrdized and polished to prevwit rusting. 

Adjustable to various heights and positions, and adaptable to all makes 
of automobiles. Superior in workmanship, quality and effectiveness. 

or forwarded post prepaid upon receipt of price. 


307-A Plymouth Court CHICAGO 

Pslenl Pending 

Mention "Motor VV»st," Please. When Writing to the Advertiser 

Digitized by 


*age 62 


November I. 1917 



This is a patented design made entirely of cop- 
per that gives maximum cooling results. Its spe 
cially constructed water channels and air cells pre- 
sent much larger radiation surface than ordinary 

The Western STAGGARD Radiator is superior 
to others because its copper construction renders 
it impervious to corroding effects of alkali or 
minerals usually found in western water. 

Increased cooling surface and resistance to 
rust and chemical action of water makes the 
Western STAGGARD Radiator the most durable 
and satisfactory radiator made. 

We also specialize in the repairing of Radiators, 
Lamps, Windshields, Fenders, Bodies, Pumps, 
etc. All work fully guaranteed. 

Western Mechanical Works 

520 W, Pico Street 
Bdwy. 2912 Home 60634 

San Francisco, Cal. — The McGraw Tire & Rubber Co., 
Palestine, O., will have a two-story brick building erected 
on Townsend near Eighth St., to house the offices and 
warehouse of its Pacific Coast branch. — The Standard 
Auto Sales Co. has leased quarters at 768-778 Golden 
Gate Ave. — The Prest-O-Lite Co. has leased ground store 
quarters in the Masonic Temple Bldg., Oak St. and Van 
Xess Ave. — J. W. Leavitt & Co., Chevrolet and Premier 
distributors, have occupied their new building at \'an Xess 

Ave. and Sacramento St. 

* * * 

Fresno, Cal. — Hintz & Skaggs have secured the Gran: 
car agency for Fresno county from the Frank O. Ren- 
strom Co.. San Francisco; the new agency was not formed 
to sell Oakland cars, as was erroneously stated in Motor 

West of Oct. 1. 

* ^ * 

Portland, Ore. — Talbot & Casey, authorized Ford 
agents, have occupied a modern two-story building. 9()xl0«' 

feet and costing $16,500, at Grand Ave. and E. Ankeny St. 

* ♦ ♦ 

The Dalles, Ore. — The Barnett Auto Co. has taken the 

Chandler agency. 

* * * 

Woodland, Cal. — The Standard Garage will have a 
$15,000 building erected for it. 

* ♦ ♦ 

Fullerton, Cal. — A. F. Oswald has become agent for the 

* * ♦ 

Huntington Beach, Cal. — T. B. Talbert & Co. have 
taken the Lexington agency. 

* ♦ * 

Merced, Cal. — Seel & Brown have re-opened the Stude- 
baker agency here. 

* 4^ 4( 

Santa Barbara, Cal. — E. W. Alexander, Ford dealer, 
will build a garage to cost $60,000. 

* * * 

Phoenix, Ariz. — The Leach Motor Car Co., Los Ange- 
les, Cal., Premier, King and Liberty car dealer, has opened 
a distributing branch here for the state. 

* * * 

Douglas, Ariz. — Ross & Cunnick have taken the Kissel- 
Kar agency. 

* ♦ * 

Prescott, Ariz. — The Pine Garage has taken the King 

car agency. 

* ♦ ♦ 

San Francisco, Cal. — The Starr Motor Supply Co. has 
taken over the Consolidated Auto Supply Co. and the A. 
& H. Mfg. Co. and will locate at 1135 Van Ness Ave. 

* ♦ * 

Montesano, Wash. — The Montesano Auto Co., C. N, 
Wilson and G. W. Foss proprietors, will be enlarged to 

100x120 feet. 

* * * 

Olympia, Wash. — George B. Branch and C. Phaller have 
bought the interest of J. B. Eshon in the Olympia Garage. 


Bxibe" Batteries 


We Repair all makes of Batteries, Generators, 
Coils, Magnetos and Starters 


Harry W. Harrison 

F^S971 831 LOS ANGELES ST. MainSS82 

Merit jun 'Motor West." Please, When Writing to the Advertiser 

Digitized by 


November I. 1917 


Page 63 



Wheels and Rims 
Tir« Racks and Platforms 

AU Makes in Stock 
Wholesale and Retail 


Demountable Rims Sold and Applied 
Spring Steel Bumpers 


Factory: 913-921 So. Santee St., Los Angeles, CaL 

Office: 916-918 So. Los Angeles Street 



Motor Oils 

Gasoline "with the Punch" 


Oldest Refiners and Producers on the Coast 

This company has an attractive proposition to 
offer desirable distributors and dealers in Pacific 
Coast territory. 
IJ/^-ton Truck . .$2100.00 SJ/i-ton Truck . .$3000.00 

2-ton Truck 2400.00 5-ton Truck 4200.00 

, Light Tractor $2500.00 

Heavy Duty Tractor 3800.00 



Em PI 



I 1 i inch wheel base, cantilever rear springs, full floating 
rear axle, vacuum gasoline system and factory equipment 
that includes a spotlight, a bumper, a motometer, an igni- 
tion lock, an extra rim and an extra tire. 

.ST H. I*, motor — smooth running and quiet. Consistently 
gives 18 miles per gallon. Full streamline body^-double 
curve design, slanting windshield. 

Writtt for dffaler propogition 


f. o. It. factory 


Pontiac, Mich. 

Exclusive Distributors 


FAFNIR Ban Bearings 



Ball Bearings Rmground and Guaranteed Co€>d as New 

Pacific Ball Bearing Co. 

1406 West Pico Street LOS ANGELES, CAL. 


The ttrap kindt are ob- 
solete and unsightly. 
The Sly interchangeable 
— Ford or Chevrolet 
quickly — neatly does the 
trick — take any casing 
or demountable — cost no 
more. Beware of imita- 
tions. If your Jobber 
doesn't list, write us for 
complete catalogue — of 
real Carriers and "Bet- 
ter Springs." 



Woodward AT«nue, 
Detroit. Mich. 

Mer.tio-.i •'Motor Wtst." PK:i*.r. Whtn Writing: to the Aclvfiiisei 

Digitized by 


Page 64 


November I. 1917 


A Power-Full 
Lu bri cant 


It's different, the most tenacious, 
slippery, glairy Lubricating Oil, 
just what you want to keep your 
motor always in splendid shape. 
Less Friction, higher Compression, 
reduces Oil and Gas Consumption 

For safe and 
sane Driving 
in misty, rainy 
weather an 
absolute ne- 




1311 South Figueroa St. Los Angeles 

Tacoma, Wash.^ — The (Griffith Motor Car Co. will 
occupy a garage building 50x120 feet. — The \V. M. 
Thompson Auto Supply Co. has taken the agency fo^ 
Hassler shock absorbers in Pierce county. — The D. & M. 
Tire Agency has been opened at 750 Broadway by K. M. 
Rush with a full line of Mohawk tires. — The Tacoma 
Auto Exchange has been purchased by C. E. Alden and 
F. W. White, who will carry a complete stock of acces- 
sories and operate a repair shop. — R. L. Olsen has bought 
the Puyallup Ave. (iarage at 1203-5 Puyallup Ave. 

♦ * * 

Spokane, Wash. — The Standard Motor Co., Kissel Kar. 
Briscoe and Doble dealers, have occupied the salesrooms 
formerly tenanted by the Harry L. Olive Co. — Tho 
Koehring Machine Co. has been opened at 806-12 Third 
Ave., under the management of F'rank A. \'ogt. — Ross & 
Skinner have taken over the agencv for Stearns cars. 

♦ * ♦ ' 

Ogden, Utah — The Olympian Motor Sales Co. has been 
opened here as a sub-agency for the Olympian Motor 
Sales Co. of Salt Lake City; O. L. Kittinyer has charge. 

♦ ♦ ♦ 

Blackfoot, Ida. — O. L. Bowen has been appointed to 
give service on Prest-O-Lite batteries. 

lie lie * 

Wallace, Ida. — The new building to be occupied by the 
Boomer (iarage has been finished at a cost of $2n.00(\ 

♦ ♦ * 

Redlands, Cal. — Fred R. Winnett has taken the Stude- 
baker agency. :»t * * 

Sacramento, Cal. — The Putzman- Bowman Co. has been 
succeeded by the Bowman Auto Supply Co., Putzman 
selling his interest in the company. 

4c « 4c 

Oakland, Cal. — (i. B. Lightner has been appointed man- 
ager of the used car department of the Western Motors 

Co., Maxwell distributor. 

♦ * ♦ 

Santa Ana, Cal. — E. Moore and C. F. Candler have 
formed a partnership to handle the Cole agencv. 

♦ * ♦ 

Santa Monica, Cal. — J. P. (iardiner has taken over the 
business of the Santa Monica (iarage. 

♦ * ♦ 

San Diego, Cal. — The Diamond Garage has taken the 
Regal car agency for San Diego and Imperial counties. 




Sh»» thnt proov** rontrdllinjr the oil The >croovi« full of oil 
forms a dnni. (ias cannot jfel down. Mirplns oil rannot 
gt't up. That's why motor has more power, no rnrhon, 
BepreMntatives Write for booklet B. 

H. O. Pare, 1414 S. Michigan Ave.. 
Chicago: J. W. Van De Orift, 627 Charles 
Bids.. Denver; The Oavlxi-WlUiams Co., 
1300 :>th St., San Diego, Cal.; Chum- 
berley & Sena, Nashville. 


Mention "Motor West " Please, When Writing to the Advertiser 

Digitized by 


Movcmbcr 1. 1917 


Page 65 


•' The Car of the Hour" 

Big, Beautiful, Impressive, Powerful, Dependable, 


"Budi Like a Watch" 

4-Paasenger Roadster 

IS-Passenger Touring Car... 

Subjmci io Changm Without Noticm 


WHte for descriptive catalogues 

Elgin Motor Car Corporation^u 

S. A. 



Successors to A. ft F. SPBINO CO., 
1120-22 South Los Angeles Street, LOS ANGELES. 


A car of popular price, designed 
by Ray Harroun, in which a new 
type of four-cylinder motor develops 
revolutionary power and efficiency. 

Harroun Motors Corporation 

General Offices, Detroit Plants, Wayne, Mich 

Quality in Motor Trucks 

it has been our endeavor to create a commercial vehicle 
that would excel first of all in the quality of the material 
used, and second, in the economy of its operation. 
Our reputation for producing the most lasting truck is 
recognized by our many users. 

We otfer for your convenience, the followmg sizes: 
IH Ton 2 Ton 3^2 Ton 5 Ton 7 Ton 


133d St. and Harlem River s New York, N. Y. 


Qlf TWO SERIES PLUaS are the only spark 
OU-i/IO plug, that produce TWO SHCUL. 
TANEOUS SPABKS in each cylinder when connected 
with the ordinary ping. The two opposed sparks 
ignite the mixture at two points at once. This 
burns the gas more than TWICE A8 FAST, result- 
ing in a wonderful INOBEASE in POWEB and 

Free booklet, "How to Get More Power.'* Write 
for it. Please mention car. 


San Francisco, Los Angeles, Fresno, Oakland, 

Seattle, Portland. 

San Francisco, Los Angeles, Oakland. 

38 Irving Place New York 



The Bossert Corporation 



Neverslip Pads $1 per Set 
< I N C LUS I VE > 

Cover the entire Field— Rubber Vulcanized 
through and locked securely to the metaU 
lit. I. Ufis Wtg. Ci.. Ik. 2117 ffitlvim IM|..RivTift 






A 4727. VUm AIKI 

Moniion "Motdr Wtsl.'" IMoast*. Wlu'n WritinK to the Advertiser 

Digitized by 


Page 66 


November 1, 1917 

Fair Treatment 


OIJUY J&Jf^l W W 11 


EHOLD the cx^rd that has made cord tires mean durability, 
easy 'riding comfort, mileage, and gasoline saving economy 
to knowing automobile owners. Behold CABLE CORD, the 
unique cord made especially for the patent-protected two-ply 
Silvertown Cord Tires, and foimd ONLY in them. 

Note the SIZE of CABLE CORD, its SUPPLE STRENGTH, and the 
TWO layers of it CROSS WRAPPED into a sinewy tire body. 

Wrought of many threads the size of 
the "cords" of WEB TIRES, strong 
enough to swing the weight of a man, 
CABLE CORD gives Sil vertowns a flex- 
ible strength which, yielding to the blows 
of a rou^ road, comes back without 
jolt or jar. 

Fused with rubber as a cobbler's waxed 
end is waxed— a perfect weld of cord and 
rubber 40 PER CENT. RUBBER- 
CABLE CORD keeps SUvertown Tires 

immune to tire fever (internal friction), 
the destroyer of many-ply tires. 

Therefore, Silvertown Cord Tires, the 
only two'ply, cable-cord tires, outlast 
many-ply tires with their multiplied 
tire fever. 

Know them by their Red-Double-Dia- 
mond trade mark and graceful extra 
size, the tires you can not afford to 
deny yourself. 


Makers also of the Famous Black Safety Tread Tizes 



« I 



* s 

• * 




i t 





c I 


t t 


y * g'^^g^^^^^ ^ y .^ ^i 

Silveriou/ns mahe all cars hi qh^qrade^ 

Mmtion "Motor We8t," Please. When Writing to the Advertiser 

Digitized by 


I I 

Digitized by 



Mtiiti.Mi -Motiir Wfst," PU'asf. When Wiitirii; to the Advertiser. 

Digitized by 


im:m(^'i^<^-^: x',i,.^ i:';.:^ ^,->^,;gt^-.;-, ■::'^&, .^■.■<::i:M'?/Mimmmm!f'M/m>mM 

The Mdtorinb AuTHoniTY df the Pacific Ccabt 

;v ,-... ' ' ' 


''' ^yy^^^: 



VOL. XXVIII.. No. 3 

NOVEMBER 15. 1917 

$2.00 PER YEAR 


Looks Upon Bay City's Annual Ex- 
hibition as a Third National Affair — 
Many Factory Men to Attend. 

The annual San Francisco automo- 
bile show is looked upon by the auto- 
mobile industry in the East as the third 
of the great annual shows, according 
to Philip T. Prather, president of the 
San Francisco Dealers' Association, 
who recently returned to the Coast 
from an Eastern visit. Prather went 
East with Don Lee, California state 
distributor for the CadiUac, and J. E. 
Brown, Lee's manager in Los Angeles. 
"Everywhere I found much interest in 
the San Francisco show," says Prather. 
"There will be a big delegation of men 
prominent in the industry at the show." 

Ajax Opens Its Northwest Branch. 

The Ajax Rubber Co., Inc., has 
opened a branch house in Seattle, 
Wash., for the distribution of Ajax 
tires in the Pacific Northwest terri- 
tor>'. Quarters have been opened on 
East Pike street, near Broadway, with 
Edward J. Quinn as branch supervisor 
and R. R. Race, district supervisor. 
Arthur Munterhas has been named 
branch manager. 

Anti-Glare Lenses in Washington. 

Crew-Levick fractors, Xoviol Cona- 
phores, Macbeth and McKee lenses 
are the four motor vehicle headlight 
lenses and devices which conform to 
the state headlight law recently passed 
in Washington, according to the re- 
port of the committee filed with Sec- 
retary of State I. M. Howell. 

Leavitt Takes Oldsmobile For State. 

J. W. Leavitt & Co., San Francisco 
and Los Angeles, have taken the dis- 
tribution of Oldsmobile cars for the 
entire state of California. The Olds- 
mobile car has long enjoyed a splen- 

did business in the Golden Gate state 
and the immense selling organization 
of the Leavitt firm is expected to 
greatly enlarge it. 

Ross Plant May Move to Coast. 

The Ross Automobile Co., Detroit, 
may move to the Pacific Coast, follow- 
its recent going into permanent re- 
ceivership. Material changes in the 
company's plant and product are plan- 
ned. As announced some time ago 
the company will concentrate on an 
eight-cylinder model instead of the six- 

Gates Half-Sole Output Doubled. 

The International Rubber Co., Den- 
ver, Colo., has doubled the output of 
its Gates Half-Sole tires following the 
opening of two new factory units. In 
addition to these a four-stor>^ building 
containing 90,000 square feet has been 
contracted for and will be ready for 
manufacture some time early in 1918. 

Master Carburetor Back in L. A. 

The Master Carburetor Co., Los An- 
geles, Cal., has been formed and has 
purchased the patent rights to the Mas- 
ter carburetor from the Master Car- 
buretor Corp., Detroit. The new com- 
pany will manufacture the Master car- 
buretor, which originated in Los An- 
geles, for distribution throughout the 
United States and foreign countries. 
The officers of the company are C. G. 
Harness, president and general man- 
ager; D. F. Poyer, vice-president: and 
E. M. Chandler, secretary-treasurer. 

Southwest Motors Takes Columbia. 

The Southwest Afotors has been 
formed in Los Angeles, Cal., to take 
the agency for Columbia cars. Sales 
quarters have been opened by the new 
company at 607 Seventh St. 

Seeks Moon Agents for Northwest. 

E. N. Sanders, representative for the 
Moon Motor Car Co., recently visited 
Seattle and Portland in order to ar- 
range for dealers to handle the Moon 
car in those territories. 


S. p. OfHcial Says Automobile Com- 
panies Can Supply Government and 
Public — Railroads Can Furnish Cars. 

•'So far as I could determine the 
large automobile factories will be able 
to meet the Government's needs for 
airplanes and trucks without inter- 
fering with their ability to meet the 
demand of the country," says Charles 
C. Pratt, automobile agent for the 
Southern Pacific Co. and well known 
as one of the best informed traffic men 
identified with the motor car industry 
throughout the United States. Pratt's 
opinion is the result of a recent two 
months' tour through the motor ve- 
hicle manufacturing centers of the 
East and Middle West. "Practically 
every company plans to have a bigger 
production next year than this year. 
Unless unforeseen difficulties arise, it 
is felt that the railroads will be able to 
meet the needs of the manufacturers 
for transportation equipment. W^hether 
such material as steel or nickel will 
continue to be available for automobile 
manufacture, of course we cannot tell, 
but no shortage among the manufac- 
turers is reported now." 

Benson Opens San Francisco Branch. 

The W. J. Benson Co., San Jose, 
Cal., dealer for Maxwell, Stephens and 
Chandler cars, has opened a sales and 
service station in San Francisco in 
charge of Harry Wolverton, former 
manager of the New York American 
and the San Francisco baseball teams. 

McCarty Heads N. W. Studebaker. 

E. H. McCarty has been appointed 
manager of the whole Studebaker 
branch for the Northwest located in 
Portland, Ore., succeeding L. A. Kel- 
ler, who was recently promoted to act 
as manager of the company's Los An- 
geles, Cal., branch. 

Digitized by 


Page 6 


November 15. 191 


N. A. C. C. Bulletin Shows Late Rul- 
ings of Treasury Department in 
Reference to Makers and Dealers. 

The National Automobile Chamber 
of Commerce, Inc., has issued the fol- 
lowing bulletin of late rulings of the 
Treasury Department on provisions 
in the War Revenue Act affecting 
automobile manufacturers and deal- 
ers. Until official rulings are made, 
the following may be taken as a guide : 

1. Cars for the United States Gov- 
ernment: The Treasury Department 
has decided that automobiles sold by 
manufacturers to the United States 
Government on contract at contract 
prices cannot have the tax added to 
the price. It was hoped that under 
Section 3464 of the Revised Statutes, 
such automobiles could be relieved 
from the tax through an application 
from the branch of the Government 
purchasing the article. The Treasury 
Department rules that this cannot 
apply on present contracts. 

2. Provision for Adding Taxes to 
Contract Price : If not already provided 
for in contracts, our counsel advises 
the addition of the following: All 
taxes, imposts or other charges what- 
soever hereafter added or imposed by 
the Federal Government or any State 
government shall be added to the con- 
tract price. 

3. Floor Tax: A late ruling of the 
Treasury Department provides that 
where separate books and a separate 
stock are kept of cars to be sold only 
at retail and distinct from a line of 
cars which are sold both wholesale 
and retail, the retail stock of cars is 
not taxable. 

4. Example: The "Smith" Auto- 
mobile Co. handles Maxwell cars as a 
distributor for San Francisco, selling 
at both wholesale and retail. On all 
Maxwell cars on hand October 4, they 
must pay the floor tax. If the same 
company, however, has a separate 
contract with the Elgin Motor Car 
Co. for selling Elgin cars at retail only 
and there are separate contracts, sep- 
arate accounts, and separate books of 
stock, then the Elgin cars under the 
retail contract are exempt from the 
tax. If both the Elgin and the Max- 
well cars are sold at wholesale as well 
as retail, then all the cars the whole- 
saler-retailer had on hand October 4 
are subject to the floor tax. 

5. In like instance, the "Brown" 
Automobile Co., a separate corpora- 
tion of the factory but owned by the 
factory, does a wholesale and retail 

business in Olympian cars in Los An- 
cles. It is taxed on all the cars it had 
in stock on October 4. It does, how- 
ever, have retail branches at Sacra- 
mento, Fresno and San Diego, which 
sell cars at retail only. If the cars of 
those branches are held separate and 
accounts held separate, the retail 
stocks are exempt from floor tax. 

6. The "Walton" Automobile Co. of 
Cleveland has branches throughout 
the* country that are not separate cor- 
porations, but do business as the Wal- 
ton Automobile Co., a corporation of 
Ohio. Such branches, whether they 
do a wholesale or retail business, are 
selling the stock of the home manu- 
facturer and are subject to a 3 per cent 
manufacturer's sales tax on the price 
at which sold. 

7. Automobile manufacturers should 
notify their wholesalers of the above 
rulings. In case any excess payments 
have been made the Internal Revenue 
Department has a right to refund 
upon application. 

8. Second-hand Cars: It has been 
ruled definitely that second-hand cars, 
or used cars, are not subject to tax. 
Demonstrators, that is, new cars 
taken for demonstration purposes, are 
subject to tax. 

9. Completing Automobile by Plac- 
ing a Body on the Chassis: The 
Treasury Department is inclined to 
rule that a party who buys a chassis 
and then completes the automobile by 
the addition of a body is a "producer" 
within the meaning of the law, and 
subject to the 3 per cent tax on sale 
by such "producer" of the article so 
produced. This will apply to truck 
attachment companies which produce 
an automobile from second-hand parts 
and certain attachments. Also to a 
wholesaler who buys chassis and has 
bodies made for them and attached. 
Under this ruling, a dealer who buys 
a chassis and then buys bodies else- 
where for attachment is subject to a 
tax of 3 per cent when the articles are 
sold. There will be further consider- 
ation of this, because in most instances 
a tax will have been paid on the 
chassis when sold by the manufactu- 
rer; treasury officials say that in such 
cases a refund will be made. 

10. The pressure of applications for 
official rulings is so great that it will 
be some time before they can be se- 
cured from the Treasury Department, 
but the above is given to show the 
preliminary thought of the officials, 
which in most cases is expected to 

Stevens Made Hartmann Manager. 

A. E. Stevens has eeen appointed 
general manager for Martin M. Hart- 
mann. San Francisco. Cal., distributor 
of Apperson and Elgin cars. 

Keller Heads L. A. Studebaker. 

L. A. Keller, former manager of th 
Studebaker branch in Portland, Ore. 
has succeeded Paul G. Hoffman af 
manager of the company's Los Ange- 
les branch. Hoffman resigned sevcra.' 
months ago to go to American Lake 
Keller has been with the Studebaker 
for a number of years, having sold the 
famous old Studebaker wagons, which 
then held just as high a place among 
horse-drawn vehicles as the Stude- 
baker car among automobiles today. 
After the company began building 
motor cars Keller was made assistant 
manager at Portland, Ore. Shortly 
after he was promoted to manager at 
the Omaha, Xeb., branch, and five 
years later returned to the Pacific 
Northwest as manager of the Portland 

Bentel to Concentrate on Body Plant. 

George Bentel, Los Angeles, CaL, 
Mercer dealer, will concentrate his 
energies on his large automobile body 
building establishment and make a par- 
tial retirement from the car sales 
agency field. The new Bentel body 
body building plant on Grand Ave. has 
already become famous throughout the 
entire Coast territory for the strikingly 
original and artistic bodies it has turned 
out for Western customers. The com- 
pany will continue to handle the Mer- 
cer car, with which it has been identi- 
fied for several years. 

Campbell, of Paige, Promoted. 

J. H. Campbell, district manager for 
the Paige-Detroit Motor Car Co., has 
been promited to take charge of the 
Paige Sales Co., Dallas, Tex., cover- 
ing Texas, Oklahoma, southwestern 
Kansas and a part of Mexico. 

Peerless Agency in Portland. 

The D. C. Warren Motor Car Co.. 
Inc., Portland, Ore., will handle the 
Peerless car for Oregon and south- 
western Washington. A. M. Stone 
has been named sales manager. 

Carlisle Tires in Northwest. 

The Pacific Tire & Rubber Co.. 
Seattle, Wash., has taken the agency 
for Carlisle Cord tires for Washing- 
ton and Oregon. 

Atterbury Truck in Northern CaL 

Max Olsen, Western district man- 
ager for the Atterbury Motor Car Co.. 
has appointed Harding & Keene, San 
Francisco, to distribute Atterbury 
trucks in the Northern California ter- 

Olds Sales Head a Coast Visitor. 

P. L. Emerson, sales manager of the 
Olds Motor Works, was a recent visi- 
tor in San Francisco. 

Digitized by 


November 15, 1917 


Page 7 

Coast Wholesaler for Westinghouse. 

The Electric Equipment Co. of Los 
Angeles and San Francisco has been 
appointed sole distributor and official 
-" service station for the entire line of 
■ Westinghouse automobile electrical 
equipment on the Pacific Coast. Ne- 
gotiations were started with the West- 
j inghouse Electric & Mfg. Co., Pitts- 
burgh. Pa., some time ago by Ray 
I Thomas, president of the Electrical 
• Equipment Co. About twenty-five 
I well-known makes of cars have the 
Westinghouse as standard equipment. 

Conditt Heads L. C. Buxton Sales. 

W. B. Conditt has been appointed 
sales manager for the Lynn C. Buxton 
Co. of Los Angeles, distributors of 
Steams-Knight cars. 

Utility Truck in Los Angeles. 

The Dawes Motor Truck Co., Los 
Angeles. Cal., has taken the agency for 
the Utility truck attachment, which is 
adaptable to the Ford or other light 
cars for converting them into motor 

Service Truck Agency for Southwest. 
The Service Truck Co., Los Angeles, 
Cal., has undertaken the distribution 
of Service trucks in the Southern Cali- 
fornia and Arizona territories. The 
company is headed by W. F. Ziegler. 

Garbe Directs Studebaker in N.W. 

W. C. Garbe, president of the Ore- 
gon Motor Car Co., Portland, Ore., 
will look after Studebaker interests in 
Spokane. Wash. E. H. McCarthy will 
act as Northwest supervisor for the 
Studebaker Corp. 

Portland Studebaker Branch Moves. 

The Portland, Ore., branch of the 
Studebaker Corp. of America has lo- 
cated in new quarters at Tenth and 
Glisan streets, where it occupies three 
floors, containing a total of 50,000 
square feet of floor space. 

Fahy-Atterbury in New Home. 

The Fahy-Atterbury Sales Co., Los' 
Angeles. Cal., Ford car agency, re- 
cently moved into its new building at 
1036 S. Grand Ave. The building has 
two stories and is faced with white 
brick. Last year the company did 
$500,000 worth of business, selling 650 
new and 400 used Ford cars. 

New Pilot Agency for South. 

The Aston Motor Car Co., Los An- 
geles. Cal.. has taken the agency for 
the Pilot car for Southern California. 

Leach Opens Arizona Branch. 

The Leach Motor Car Co.. Los An- 
geles. Cal., has opened a branch in 
Phoenix. Ariz., to cover the state of 

Arizona for the distribution of King, 
Premier and Liberty. The branch is 
under the management of George W. 
Campbell and E. P. Hughes. The Dort, 
the fourth car handled by the Leach 
firm, will be distributed in Arizona by 
the Kissel Auto Co., Phoenix, Ariz. 

Ross to Represent Dunlop Tyres. 

John Jay Ross, 607 Figueroa street, 
Los Angeles, has just closed negotia- 
tions whereby he will represent Dun- 
lop tyres in Southern California. Mr. 
Ross has also taken on the representa- 
tion of the Armstrong tubes, manu- 
factured by the Armstrong Rubber 
Co., of Newark, N. J. These tubes are 
fitted with the Kahn automatic valve, 
which permits of a tire being inflated 
to any desired pressure, and which 
gives warning when that pressure is 

Waterhouse Takes Denby in Seattle. 
The Frank Waterhouse Co., Seat- 
tle, Wash., Signal truck dealer, has 
added the agency for the Denby 

Crow-Elkhart Distributor for No. Cal. 

The Crow-Elkhart Sales Co., San 
Francisco, Cal., has been formed to 
handle the agency for the Crow-Elk- 
hart car in the Northern California 
territory. The new firm is headed by 
F. T. Mooney. F. M. Murray is sec- 
retary and E. R. Smith, sales manager. 
Sales rooms have been opened at 714 
Van Ness Ave. 

Little & Kennedy Add Marmon. 

The Little & Kennedy Co., Tacoma, 
Wash., Studebaker car and truck and 
Federal truck dealers, has added the 
agency for the Marmon car. R. P. 
LeFeber has been placed in charge of 
Marmon and Federal sales. 

Scripps-Booth in W. Washington. 

W. S. Dulmage, Seattle, Wash., 
King and Chevrolet car distributor, 
has added the Scripps-Booth car agen- 
cy for the Western Washington terri- 

Sommerville to Handle Nelson Car. 

A. G. Sommerville, Inc., of San 
Francisco, will handle the Nelson car 
in the Northern California territory. 

Velie Agent in Tacoma. 

Joe*s Garage, Tacoma, Wash., has 
taken the agency for Velie passenger 
cars and trucks. 

Scott Joins Mortgage Guarantee. 

J. Walter Scott, formerly Detroit. 
Mich., manager for the Automobile 
Tr^de Journal, Philadelphia, Pa., is 
now connected with the Mortgage 
Guarantee Co., of Los Angeles. 



Ordinance Before Board of Supervi- 
sors Would Restrict Their Use to 
Motor-Driven Vehicles Only. 

Prohibition of the operation of horse- 
drawn vehicles on the streets of San 
Francisco is the purpose of an ordi- 
nance which, it is understood among 
motor car dealers, will shortly be pre- 
sented to the local board of supervi- 
sors. Arguments advanced in favor 
of the proposed law are that it would 
greatly relieve downtown traffic con- 
gestion, make the city cleaner and 
more healthful and»decrease the death 
rate, eliminate stables and substitute 
garages, thereby increasing the value 
of real estate, and would mean less 
work for the street cleaning depart- 
ment and, therefore, less burden for the 

Boone Retires From Firestone Field. 

Benjamin J. Boone, Portland, Ore., 
Firestone tire dealer, has sold his tire 
business to Jack Fletcher and L. 
James and will devote his activities to 
handling commercial automobile pa- 
per and financing dealers in the Ore- 
gon territory. 

Harry Heard at the L. A. Show. 

Harry Heard, Pacific Coast factory 
representative of the Standard Motor 
Truck Co., Detroit, Mich., makers of 
the Standard truck, is in Los Angeles 
attending the show. He has placed 
the Standard in the Pacific Northwest, 
and during his stay in Southern Cali- 
fornia expects to close with a reliable 
Los Angeles firm. He reports the de- 
mand for the Standard in Oregon and 
Washington as growing rapidly. 

Seattle Kissel Moves Headquarters. 

The Pacific KisselKar Co., Seattle, 
Wash., recently moved its distributing 
headquarters from Portland to Seat- 
tle, under the personal management of 
A. S. Robinson. 

Lippard-Stewart Truck in Spokane. 

The Herman J. Rossi Co., Spokane, 
Wash., Scripps-Booth dealer, has ad- 
ded the agency for Lippard-Stewart 
trucks. George Beverly has been ap- 
pointed manager of the Herman J. 
Rossi Co. 

Manages G. M. C. in Tacoma. 

Russell D. Horning has been ap- 
pointed manager of the truck depart- 
ment of the Mueller-Harkins Co., Ta- 
coma, Wash.. Buick and G. M. C. 
truck distributors. 

Digitized by 


Page 8 


November 15. 19 

50.000 CAR MARK 

Registrations Up to October 31 Show 
Gain of 14,662 Automobiles Over 
the Same Date Last Year. 

Automobile registrations in Oregon 
on Oct, 31 of this year show a gain of 
14,662 cars since the close of the cor- 
responding month of 1916, according 
to figures compiled by Secretary of 
State Olcott. October alone of this 
year saw 289 more cars registered 
than October, 1916. Total registra- 
tions up to Oct. 31 this year were 
48,312, as against 33,650 recorded on 
Oct. 31, 1917. The state's revenue 
from license fees was $194,937, as com- 
pared with $145,036 for the 1915-16 
period. Under the law these fees are 
devoted to good roads purposes, go- 
ing into a sinking fund to retire road 
bonds. October registrations this 
year were 1,225, as against 936 in Oct., 
1916. This is ordinarily the dull sea- 
son for the motor vehicle market in 
Oregon, but the demand continues so 
steady that dealers in the better- 
known cars, particularly the popular- 
priced ones, are finding themselves 
sold out faster than they can get ship- 
ments from the factories. There is 
more than a possibility that motor car 
registrations in Oregon will reach the 
50.000 mark by Dec. 1. The total num- 
ber of registrations for all of last year 
was only 33.917. 

Handles Nitrolene Oil in No. Cal. 

G. H. Harkrader, who formerly was 
central Pacific Coast retail distributor 
of Hudford Truck Attachments, has 
now taken over the distribution of 
Nitrolene Motor Oil for Northern 
California north of Tehachepi, and 
has warehouse accommodation, as 
well as an office, at 106 Stewart street, 
San Francisco, under firm style of 
Nitrolene Oil Sales Co. 

Olympian Dealer in San Francisco. 

The California Motor Sales Co., 
1319 Van Ness Ave., San Francisco, 
Cal., has become distributor for the 
Olympian car. L. D. Allen is the 
manager of the new concern. The 
company has ample finances and its 
contract calls for 2,000 Olympian cars, 
of which 100 are already en route to 
meet the Coast demand. 

Nash Distributor in Tacoma. 

Davis-Dunn, Inc., Tacoma, Wash., 
has been incorporated by George 
Davis and George D. Dunn, to dis- 
tribute the new Nash line of cars, for- 
, merly the Jeffery. in Pierce county 
and southwestern Washington. 

Phila. Storage Battery in S. F. 

The San Francisco branch of the 
Philadelphia Storage Battery Co. is 
now installed at 37 Spear street. This 
is on the west front of the new South- 
ern Pacific building, which is admira- 
bly located for a wholesale business 
of this kind, being situated at Spear 
and Market, only two blocks from the 
Ferry Building and consequently close 
to all steamship and railway termi- 
nals. The Philadelphia Storage Bat- 
tery Co. has installed very complete 
equipment for the efficient handling 
of its "Diamond Grid** batteries and 
for the proper care and maintenance 
of the new batteries carried in stock. 
C. L. McWhorter, the Pacific Coast 
manager, states that his organization 
is now equipped to give unexcelled 
service in the way of immediate de- 
livery of starting and lighting batter- 
ies to fit any make or model of auto- 


Gets Ol3rmpian for Southern Cal. 

Geo. W. Smith & Co., Inc., 952 S. 
(irand Ave., Los Angeles, have se- 
cured the representation of the Olym- 
pian car for Southern California and 
Arizona, under the California Sales 
Co., Pacific Coast agents, whose head- 
quarters are in San Francisco. Geo. 
W. Smith and Ray C. O'Brien, who 
constitute the firm, have been in busi- 
ness in Los Angeles for a number of 
years, and have already made an ex- 
cellent start toward putting the 
Olympian on the map in their terri- 
tory. Their exhibit space at the Los 
Angeles Show was secured at the last 
moment, and their only exhibition car 
was driven from San Francisco to the 
show, reaching the Billy Sunday Tab- 
ernacle just as the doors opened. The 
distance was covered on a fuel con- 
sumption which averaged 21 >i miles 
to the gallon. 

Stone Heads D. C. Warren Sales. 

A. M. Stone, well known in Los An- 
geles, where he was formerly con- 
nected with the Stutz car agency, has 
been brought to Portland by D. C. 
Warren as sales manager for the D. 

C. Warren Motor Car Co., distribu- 
tors for Peerless and Velie cars. The 

D. C. Warren Motor Car Co. recently 
added the Peerless car for Oregon 
and southwestern Washington. 

Starr Heads Northwest Willard. 

Chester H. Starr, Seattle, Wash., 
has been appointed Northwest district 
representative for the Willard Storage 
Battery Co. 

Stutz Agent in San Diego. 

W. Edward Shaw, San Diego, Cal., 
Haynes and Scripps-Booth dealer, has 
added the Stutz car agency. 

Dealers in the Pacific Northwest St 
port Times so Good That Worimc 
are Buying Automobiles. 

Reports of the industrial prospcn: 
prevailing in the Pacific NorthwH: 
would seem to be the result of £n- 
crops assured in the farming distnc 
and from the war program of th 
nation, especially as regards the sh:;- 
building and lumber industries. 0:^*^ 
Portland, Ore., motor car dealer, :he 
Braly Auto Co., Franklin car distr^ 
utor. reports that its October bu^^- 
ness last month broke all previor- 
records for that month. Twen-ry 
Franklin cars were sold by this firni 
during October. Another official con- 
nected with a Northwest agencj' o^ 
visiting the ship-building yards m 
Seattle was astonished to learn that 
the strings of fine cars standing in the 
yards were owned by workmen wha 
were "worrying" along on from ten t> 
twelve dollars a day. 

Outside-City Jitne3rs Regulated. 

Regulations governing the operation 
of jitney busses in the state outside oi 
the cities have been recently estab- 
lished by the California Railroad Com- 
mission. Under the new regulations 
all jitneys and stage companies must 
file a statement of rates, time schedules 
and proposed character of service with 
the Commission within sixty days. 
Uniform rates must be uniform and all 
passes, except when issued to officials, 
are prohibited. Refunds are not al- 
lowed. Time schedules must be 
posted at stations and strictly adhered 
to. Safety devices which will keep the 
cars in safe and sanitary condition are 
obligatory and include speedometers, 
lights, extra tires, brakes, skid chains, 
warning signals and fire extinguishers. 
Drivers must be at least 21 years old. 
of good character and will not be al- 
lowed to be at the wheel more than 
ten hours in any twenty-four hours. 

Sohner Heads Portland Ajax Branch. 

The Ajax Tire Co. is now repre- 
sented in Portland, Ore., by a factor)- 
branch. It is in charge of Frank 
Sohner, who handled the Ajax line 
when it was carried for this localit}' 
by Hughson & Merton. 

Barshar Co. to Handle Liberty. 

The Barshar Motor Co., Seattle, 
Wash., has been formed to distribute 
the Liberty six-cylinder car in west- 
ern Washington. F. H. Barshar is 
head of the company and D. E. Bar- 
shar. secretary and treasurer. 

Digitized by 


November 15, 1917 


Page 9 

Lx)s Angeles Show an Index to Pacific Coast Prosperity 

Every Square Inch of Exhibiton Space Taken Long Before Opening of Doors — Over 1 1,000 

in Attendance on First Day — Many Sales Recorded by Car and Accessory Men 

— Insistent Demand That Show Be Extended for Several Days 

THAT the seventh annual Los Angeles Automobile 
Show eclipses by a wide margin the exhibition of 
last year in size, number and round-figure money 
value of exhibits requires but a casual and general tour 
among the great muster of sleekly appointed models col- 
lected under the raftered shelter of the former Billy 
Sunday Tabernacle, and in the three tent annexes, tak- 
ing in almost the entire block bounded by Pico street. 
Grand Avenue, Twelfth street and Hope street. The 
colorless detail of mere size is forgotten, however, in the 
general appearance of the present show. From the 
highest-priced twelve-cylinder exhibit down to the small- 
est-dimensioned four-cylinder display the same unbroken 
consistency of artistic creativeness is present. Both show 
management and exhibitors have apparently worked to 
outdo each other in the point of compelling attractive- 
ness and good taste. 

The official opening took place Monday evening, Nov. 
12, at 9 o'clock, when Frederick T. Woodman, mayor of 
Los Angeles, made the dedicatory speech. The total 
value of the exhibits is estimated roughly at one million 

dollars. Two hundred and fifty-seven cars and forty- 
seven trucks are contained in the total area of 125,000 
square feet of space which make up the tabernacle and 
the three canvas adjuncts. Last year 210 passenger cars 
and 40 trucks were represented. While possibly surpassed 
in size by the New York and Chicago affairs, the Los 
Angeles show is the equal in artistic appeal of any of the 
national shows. In the Tabernacle, which naturally 
serves as the main building, the spectator walks through 
a palm forest, reinforced by a multitude of potted plants 
and growing flowers in carrying out the illusion of a lux- 
uriant garden. The electric lighting arrangement through- 
out every division of the show shows a skill and un- 
stinted profuseness which far surpasses this feature in 
any previous show held on the Pacific Coast. The efifect 
of the setting is to strike the visitor with a certain 
amount of pleasurable surprise as he comes upon each 
display. The sawdust-besprinkled trails laid out for the 
Rev. Billy Sunday's converts is still traveled by the vis- 
itor, but this time upon a hard floor of boards overlaid 
with silent fabric. The main entrance to the show is 


Digitized by 


Page 10 


November 15, 1917 


through the south tent, which faces on Pico street. The 
center of the area contained in this tent is held by an 
armored "tank" car, which carries out realism to the ex- 
tent of marks on its sides caused by shell and musketry 
fire. The east tent houses exhibits of passenger cars and 
a few displays of commercial motor vehicles. The north 
tent is given over to the exclusive display of motor trucks 
of high and low degree, from the solid- and triple-tired 
juggernaut type down to the light converted delivery car. 
The wall decorations of the show have been done in pan- 
els of peculiar futuristic conception, executed in black 
and white. From overhead are suspended grotesque pen- 
nants done in the same futuristic style. 

Each individual display has been prepared with a skill 
and artistic viewpoint which shows a wonderful advance 
over all previous local displays of motor cars. Especially 
notable are the white and brown Cadillac, the orange and 
black McFarlan sport model, the salmon-pink Saxon 
model, the Leach Motor Co.'s display of Premier, Liberty, 
King and Dort car chassis and the Paige and Peerless 
display. A number of cars comparatively new to the 
Pacific Coast are making their first appearance. Among 
them are the Olympian car, the Columbia six and the 


Daniels eight. In the truck division the Moreland Motor 
Truck Co. exhibited a Los Angeles-built military truck, 
painted red and black; the red, which predominated, show- 
ing the locally made parts. This year's exhibits betray 
the unwillingness of manufacturers to follow in one groove, 
the principles of design are represented which differ from 
each other as widely as the poles. The frequent absence 
of running-boards on the newest models and the freedom 
with which angular lines are allowed seem to be the latest 
developments in car bodies. 

Of special interest in the Franklin car booth of the 
Ralph Hamlin exhibit at the Los Angeles show is the 
antique 10-horsepower Franklin model which crossed the 
United States in 1904. The little relic, air-cooled as cars 
of this make have always been, was driven to the Pacific 
Coast by L. L. Whitman in 29 days, a record which stood 
for two years thereafter. Incidentally this performance 
was the direct cause of Hamlin's long connection with the 
Franklin company as its distributor in Southern Cali- 
fornia, dating from 1905. He is probably the oldest dealer 
west of the Rockies handling the same car continuously, 
and possibly the oldest Franklin dealer in the country. 

Among the list of distinguished visitors connected with 
the automobile industry who have arrived in Los Angeles 
for the show are H. H. Rice, sales manager for the Nor- 
dyke & Marmon company, and W. W. Sapp, Pacific Coast 
representative for the Columbia Motors Co. Don Lee, 
head of the Cadillac distributing agency for California, 
came down from San Francisco to attend the opening^. 
One of the Olympian cars on exhibit was driven down 
from San Francisco under its own power within 20 hours 
after word had been received that the intended show ex- 
hibit was stalled somewhere in New Mexico. How uni- 
versal war conditions have become is impressed upon 
visitors at the door, where a war tax of three cents was 
added to the admission price. 

William L. Hughson, president of the Pacific KisselKar 
Co., is a distinguished visitor from San Francisco. 

Another visitor is J. Hirsch, Western representative for 
the Hall and Truxton factories. 

The attendance during the first three days of the show 
has been estimated to exceed 25,000. 

Digitized by 


November 15. 1917 


Page 1 1 

Early Days of Motor Car 

Industry in Los Angeles 

Reminiscences Evoked by Opening of Seventh 
Annual Show Indicate Vast Strides 
in Eighteen Years 

THE last issue of "Motor West*' paid brief attention 
to the inception of the automobile industry in Los 
Angeles in the shape of the sale of an electric run- 
about by W. K. Cowan to a Los Angeles man named 
Steve Hall. That was only 18 years ago, and though it 
may seem premature to start reminiscing about an industry 
less than a score of years old, yet that is what this article 
proposes to do. Perhaps it is not out of place after all. 
for the automobile business has moved so swiftly in its 
brief span of life that 10 years in the automobile business 
may easily show more of change and progress that twice 
that length of time in a more conservative line of en- 
deavor. Show week is a week of reminiscence, anyhow, 
when some of the old-timers gather together in a palm- 
shaded booth and compare present affairs with the crude 
beginnings of the business of only a decade and a half ago. 

Steve Hall was not satisfied to own a single runabout 
for his personal use, so Mr. Cowan, dean of the industry 
in Los Angeles, recalls. He conceived the idea of run- 
ning an automobile service from Los Angeles to Lucky 
Baldwin's ranch at Arcadia, and transporting tourists 
after the very fashion that the big rubber-neck wagons 
follow today. Hall's idea was excellent, but he was a 
little in advance of his time. 

Mr. Cowan had the just the thing he wanted for this 
line of work in the shape of an electrically-driven mon- 
strosity fashioned after the design of the old-fashioned 
tally-ho. In an unguarded moment the Waverley Elec- 
tric factory had designed four or five of these peculiar 
animals, and for some months the four or five that they 
built had been scattered over the country in various fac- 
tory branches vainly seeking buyers. 

Mr. Cowan closed a deal with Hall to take the lot of 





them, and wrote in haste to the manager of the Waverley 
factory to ship the fleet. And the Waverley factory offi- 
cial whom Cowan carried on the negotiations with was 
none other than one J. S. Conwell, president of the Los 
Angeles City Council and presiding genius of the Auto 
Show of 1917. 

Mr. Conwell hastily called in his flock of electric tally- 
hos, repainted them, fixed them up and shipped them to 
Los Angeles. They did not prove an undiluted success, 
according to Mr. Cowan's recollection. The road from 
Los Angeles to Arcadia was by no means the smooth 
boulevard of today; it was a dusty, rutted country road. 
The center of gravity of the wagons was something like 
10 feet above the ground, and the ride over the rough 
road was not one that a nervous person would enjoy. 
Moreover Mr. Cowan soon discovered the path of the 
automobile dealer was not all roses. The electrics were 
continually getting stuck from various causes, and the 
Cowan service department of that day had a lovely time 
trying to keep them in even intermittent motion. It is 
probable that Mr. Hall's passengers frequently got more 
than their money's worth if the value of their ride be 
judged by time occupied rather than by distance covered. 
And one of the bright young mechanics who used to go 
out to try and solve the mysteries of why the things 
wouldn't go was one H. D. Ryus, then recently returned 
from participation in the Spanish-American war, and who 
now is busily engaged with one Jack Pershing, some- 
where in France. In 1901 Ryus was appointed as receiver 
to take charge of Hall's affairs, and soon after got the 
White agency. 

Mr. Cowan dealt in electrics solely up to the spring of 
1902. In the three years that had intervened the progress 
of the automobile had been slow, literally and figuratively. 
The steam Locomobile had made some headway in Los 
Angeles, and was handled first by Frank Olds, and Elmer 
Bocseke, the latter now prominent in Santa Barbara. They 
had a place of business on First street near Broadway, 
just below the Central station. One of their first cus- 
tomers was Harry Turner, now a member of the Turner- 
Whitford Co. 

Mr. Cowan has good cause to remember his entrance 
into the gasoline car business. In February, 1902, he 

Digitized by 


Page 12 


November 15. 1917 

bought a shipment of five single-cylinder Rambler cars. 
It was December when he sold the last one, but his year 
of effort was the foundation of 14 years of steady handling 
of the Rambler line. An idea of how the upward curve of 
the automobile business slanted in the first few years may 
be gained from the fact that from the five sales of the 
first year, Cowan jumped to 30 sales the next year, 85 the 
next, and 125 the next. He handled all the sales himself 
up to 1904, when he secured as a salesman, H. E. Gilley, 
who is connected with the Walter M. Brown Co. 


Mr. Cowan was an active participant in the first auto- 
mobile races held in Los Angeles some time in 1900. Bar- 
ney Oldfield was touring the country, driving exhibitions 
with his Winton Bullet, because he could not find any op- 
ponent worthy of his steel. He showed Los Angeles its 
first speed thrills when he rounded the flat dusty dirt track 
at Agricultural Park at a mile-a-minute speed. There was 
a race of steam cars, which turned the track in about one 
minute and 30 seconds, and a desperate speed duel be- 
tween Mr. Cowan and his first customer, Steve Hall, in 
electrics. Mr. Hall won in something over three minutes, 
an average of almost 20 miles an hour. 

In 1903 one Leon T. Shettler launched himself into the 
automobile business in Los Angeles, selling the curved- 
dash Oldsmobile. Shettler and John F. McLain, now 
Franklin dealer in San Francisco, were partners under 
the name of The Pioneer Motor Co.. with headquarters 
at 420-22 South Hill St. It did not take long for the gen- 
eral public to become aware of the fact that Shettler was 
engaged in business either. He had no half-way convic- 
tions about whatever make of car he happened to repre- 
sent, and it was a dull week indeed in those days that did 
not sec Shettler emit a fiery challenge to some other dealer 
for a test of some sort, whether it was speed, economy 
or endurance, or all three. 

The files of the Los Angeles newspapers of 1903-04 and 
'05 make strange reading today for the man in touch with 
current automobile affairs. It looks strange, for example, 
to read an ad above the signature of Earle C. Anthony, 
I)roclaiming in lilting measures, "The Cadillac will bring 
you back," and announcing in tones of heartfelt convic- 
tion that the "(arlillac is the best car in the world at any- 

where near $1000." The Lee Motor Car Co., with D. M. 
Lee as manager, was doing its best to boost the sales of 
the Buick in the summer of 1905. The fact that the won- 
derful 4-cylinder Packard Voiture Legere has arrived in 
the city and may be inspected at a nameless show-room 
on South Main street is chronicled. Shettler proclaims in 
no uncertain voice the fact that '*of the 1500 machines 
owned in Los Angeles and Pasadena, 40 per cent are Olds- 

One thing, however, the years have changed not. The 
irrepressible William Hickman Pickens knew the value of 
publicity just as well in 1904 as he does today. Hence we 
find columns of sage advice from Barney Oldfield to the 
automobile owners concerning the proper care of his ma- 
chine, and containing this piece of wisdom, "I have al- 
ways contended that there is more real sport in driving 
an automobile than a horse," a statement liable to provoke 
bitter argument in those times. 

The issue of August 20, 1905. contains a modest an- 
nouncement that Bush & Burge, at the corner of 7th and 
Main, have taken the agency for the Pierce-Great-Arrow, 
and will be glad to explain why the Pierce won the Glid- 
den tour and anything else that they really care to go 

In the spring of 1905 the Los Angeles Motor Car Deal- 
ers' Association was formed with W. K. Cowan, in defer- 
ence to his seniority, as the president, Capt. Ryus as vice- 
president, and Earle C. Anthony as secretary. 

As the first event to be held under the auspices of the 
newly-formed association, a great endurance run to Santa 
Barbara was planned and held in August, 1905. It was 
110 miles to Santa Barbara in those days, over the steep 
Casitas Pass, and over roads that did not boast a foot of 
paving for the entire distance. **Any machine that makes 




it in eight hours is an established success," wrote the 
automobile editor of the Times prior to the run. 

Sixty machines were entered in the great endurance 
contest. They left Los Angeles soon after six in the 
morning, with a noon control established at V^entura. and 
straggled into Santa Barbara at various times in the 
afternoon and evening. Then the committee on awards 
began its work, and after a bitter four-hour session in the 

Digitized by 


VTovembcr 15, 1917 


Page 13 

t-Jotcl Potter emerged with the announcement that there 
^^ad been four cars out of the sixty to emerge with per- 
fect scores, a Rambler, driven by Cowan, a Reo by Shett- 
l^r, a Winton by D. F. Robinson, and a Cleveland. 

The four winners drew lots for the big silver cup that 
Wad been put up by the Los Angeles P2xaminer, and Cowan 
^vas the lucky man on the draw\ But when Cowan later 
• Ltienipted to show in his advertising that the Rambler had 
i^hown the greatest economy of the four victors, it pro- 
%'oked a flaming challenge from Shettler to do the thing 
.^11 over again. 

Cowan was game, and a return contest was staged for 
the Reo and Rambler only, but it turned out a tie like- 
Avise. Speed, economy and reliability were the factors 
upon which the cars were to be judged. Cowan had to 
replace a defective spark plug and lost some three or four 
minutes, so Shettler won as far as reliability went, but the 
Rambler was the victor on the economy end by two or 
three pints of gasoline. Both were content to rest on their 
honors, and Cowan still possesses the big silver cup. 

That the automobile run of that day to Santa Barbara 
was rather different from the journey of today may be 
gathered from the following quotation from the unfor- 
tunate reporter from the Los Angeles Times who was 
sent along to cover the event. 

*"The endurance run will never be touted very strongly 
as a new form of rest cure. It is altogether too much 
like work. Wrestling with refractory tires, wrenching 
away at tight spark plugs, scratching the road with one's 
shoulder blades while screwing up nuts underneath the 
body or tightening up the clutch, while incidentals, are 
not the things that make motoring more pleasant." 

He further recorded that Harris Hanshue, who had been 
unfortunate in the trip up to Santa Barbara, returned to 




Los Angeles in 5 hours and LS minutes in his Baby Reo. 
Shettler came back sedately in 6 hours and 29 minutes, 
and reported seeing various automobile parts scattered 
along the road all the way. 

According to Mr. Cowan, the chief difficulty in selling 
the cars in the pioneer days was in convincing a doubting 
public that the things would actually run, and would 
really take them, say, to San Bernardino and back without 

the relying on services of a crew of expert mechanics. 

"When I think back over the conditions of the roads we 
had to motor over in the early days of the industry, I 
sometimes marvel that we sold any cars at all," said Mr. 
Cowan. "The roads were just unending dust, sand or 
chuck-holes, varied in the winter season by large quan- 
tities of sticky mud. 

"Our progress in road building is fully as astounding 
as the progress in the development of the automobile itself. 
It is hard to realize that only 10 years ago Los Angeles 




county had only something like 2 miles of paved road. 
Through the efforts of property owners, and with con- 
tributions from the automobile men, Huntington drive 
was paved as far as Oneonta Park. That was our 'boule- 
vard system,' and it was not until the year following that 
the big $3,500,000 bond issue for good roads was passed, 
that was the nucleus round which our great county and 
state system has devoloped." 

Though the truck business was slower to develop, the 
possibilities of the motor vehicle as a freight hauler were 
early recognized by progressive business men. Probably 
the advertising value of the truck had a good deal to do 
with the first sales, but at any rate Mr. Cowan in 1903 
sold an electric truck of his own design to a firm of 
liquor dealers in San Bernardino. 

By 1905 quite a number of representative Los An- 
geles firms were using trucks. The Berlin Dye Works 
had pioneered the way with a fleet of noisy, clumsy elec- 
trics. H. Jevne Co. soon followed with a fleet of Knox 
delivery cars, and Ville de Paris used several Tourist cars 
adapted to deliver}' work. Even with the handicap of un- 
certain service which the motor vehicles of those days 
labored under, they displayed such points of superiority 
over horse-draw^n vehicles that even then Jevne declared 
himself a complete convert to the new method of trans- 

One of the things it is hard for us to comprehend in 
looking backward is why it was necessary for the early 
automobiles to be so unbelievably homely. As late as 
1904 we read that "E. L. Doheney has just purchased a 
Peerless car for $4750. This is one of the finest cars ever 

(Continued on Paire 16.) 

Digitized by 


Page 14 


November 15. 1917 

Los Angeles Sets Styles 

in Car Bodies and Tops 

Several Local Factories' Designs Are Copied 

by EUistern Makers, Both as to 

Cut and Color 

How rapidly Los Angeles is becoming the center of 
the automobile top and body industry on the Pacific 
Coast is emphasized, as never before, by the present 
annual motor car show in the Southern California metrop- 
olis. The fact that all seasons are favorable to automobile 
travel in Southern California indicates that an industry 
of this character will thrive all year. In preparing for the 
annual automobile show the facilities of Los Angeles* top 
and body establishments are put to the real tests in the 
effort to turn out creations not only equal tq but in numer- 
ous instances superior to those produced by Eastern 

The success of automobile body and top building and 
kindred industries upon the Pacific Coast is probably 
based to a large extent upon the easily understood ad- 
vantages of propinquity. Their customers enjoy the satis- 
faction of being able to closely oversee the work being 
done for them and of knowing that the completed product 
will bear the imprint of their own personal ideas and 
whims even to the smallest and most unimportant details. 
The large manufacturer of automobiles, some two or three 
thousand miles from his Pacific Coast customers, cannot 
personally meet them and be guided by their ideas as to 
how the completed product should look. All his energies 
are absorbed in the turning out of thousands of cars 
every year, of two or three different styles. His own 
success is based largely upon standardization. Also, not 



infrequently, the specifications given by the customer calls 
for all possible dispatch, and while the large manufacturer 
is better equipped to give satisfaction here his advantage 
is largely nullified by the time consumed in freight ship- 
ment to distant customers. This advantage of local houses 
is exemplified in the present automobile show, when many 
car dealers gave orders for remodeled cars, to be exe- 
cuted in rush time. 

Another detail of advantage which necessarily arises is 
that of prices, which naturally involve the cost of material 
shipments from the East, because the Pacific Coast houses 
rely on the Eastern establishments for the greater part of 
their raw, and a part of their finished material. It is 
generally claimed that it is cheaper to construct the 
bodies and tops on the Coast with Eastern materials than 
to pay the freight on the completely assembled product 
shipped to the Coast. Freight rates are lower on raw 
materials shipped in bulk and, contrasted with assembled 
cars, bodies or tops run much less peril of damage arising 
from careless packing and crating. In case of damage 
to assembled car shipments, the local establishments profit 
in any event, as the branch and dealer agencies on the 
Coast must turn them over to local industries for re- 

Coming to the detail of originality, it is here that the 
advantages enjoyed by Los Angeles becomes manifest. 
With climatic conditions which are a consumation of 
those enjoyed by the Pacific Coast in general, automobile 
travel is pleasant throughout the four seasons. The color 
of the semi-tropical country infects everything, and not 
the least obvious is its influence upon the host of auto- 
bile owners in Southern California. The southern city 
has a large proportion of wealthy people, who have either 
become permanent residents or who come from the East 
in great numbers every winter. That this class of people 
are owners of a great number of expensive cars is well 
known. They are easily able to incorporate their own 
ideas into their cars, and the renown of the local bodv 

Digitized by 


November 15, 1917 



Page 1 7 


Maxwell in 802-Mile Non-Motor-Stop Run 

Piloting a Maxwell 1918 five-passenger stock touring 
car. Ray F. McXamara. road engineer, recently drove 
8ii2 miles in a non-motor stop run from Detroit to In- 
dianapolis. Chicago and Detroit in 23 hours and 9 minutes. 
elapsed running time. 

McXamara believed he could make the run inside 24 
hours, and though rain and mud were encountered for 
the better part of 15 hours, he brought the Maxwell 
through with almost an hour to spare. Allowing for nec- 
tssan- stops and the time the car was in control in cities, 
•the running time actually was 20 hours and 47'minutes. 

Leaving Detroit at 1:06 a.m., McXamara was checked 
in at Indianapolis at 8:15 a. m. for an average of 42.89 
miles per hour over the 305 miles. The car started again 
at 8:45 a. m. and checked into Chicago at 1:50 p. m., 202 
miles for an average of 41.79 miles per hour. McXamara 
?oi under way again at 2:50 p. m. and checked in at the 
finish with an average of 31.33 miles per hour from Chi- 
cago. 2^5 miles. This time is considered remarkable in 
vitw of the fact most of the distance was traversed at night 
through rain and mud and over water-covered roads. The 
average for 802 miles for actual running time was 38.63 
miles per hour. For the total time the average was 34.54 
miles per hour and 9 minutes. 

Ascot Race to Open Fast Season 

A^cot Speedway. Los Angeles, will see the competition 
01 ^ome of the fastest drivers of American speedways this 
>cason. according to the recent announcement of the 
>lK'crl\vay management. The Thanksgiving Day races on 
the Ascot course will be the opening event. The program 
will take in a 50-mile Liberty sweepstakes, a 20-mile handi- 
cap race and a 20-mile invitation race. The prizes will be 
in the form of Liberty bonds exclusively, to the value of 

Barney Oldfield has returned to Southern California 
with his famous "Golden Egg" car. with which he cam- 
paigned a number of Eastern speedways this year. Indi- 
cations are that he will be a prominent feature at Ascot. 
K«Mie Heame and Tom Milton will be on the ground soon 
and others named in the list of possibilities are Ira Vail. 
Kalph Mulford, Clifford Durant. Joe Thomas and A. H. 

Patterson. The work of resurfacing the Ascot track has 
already been started. 

Louis Chevrolet, world's speedway champion for 1918, 
arrived recently in Los Angeles with two of his fastest 
Frontenac cars and is preparing for the Thanksgiving 
Day race at Ascot. 

Chalmers Breaks Record from Galveston to Dallas 

The Chalmers again demonstrated its ability to stick 
to the road and endure rough driving at high speed, when 
Joe Dawson in a four-passenger car drove from (Salves- 
ton to Dallas — 349 miles — in 8 hours and 30 minutes at an 
average speed of 41>^ miles an hour. Dawson was checked 
out of Galveston by John R. Herr, vice-president of the 
Galveston Motor Club, at 6 o'clock a. m. of Xovember 
1st, and was checked in at the Court House of Dallas, by 
Oswin K. King, automobile editor of the Dallas Evening 
Journal, and J. C. Welch, advertising manager, of the 
Dallas Morning Xews. The road traversed was much 
rougher than that covered the previous week, when Daw- 
son covered the Antonio-Dallas record — 305 miles — in 
6 hours 55 minutes and 40 seconds. In neither of these 
runs did Dawson stop to make a mechanical adjustment, 
and the United States Royal Cords, with which his car 
was equipped, went through without a semblance to 

Uniontown Closes Elastern Racing Season 

Eddie Hearne won the 169-mile race on the Uniontown 
Speedway, Oct. 29, which practically closes the automo- 
bile racing season in the East. The winner's time was 1 
hour, 49 minutes, 2 seconds, averaging 93.75 miles per 
hour. Tom Milton finished 25 seconds after Hearne. 
Earl Devore relieved Ira Vail at the wheel and finished 
third and Dave Lewis and Dan Hickey came in fourth and 
fifth respectively. Ralph Mulford, Milton and Gaston 
Chevrolet led the field at the start, but were led by Vail at 
the sixteenth lap. Milton passed Devore, who had re- 
lieved Vail on account of the latter's illness, in the forty- 
eighth lap and stayed in the lead for thirty laps, after 
which he was displaced by Henderson. Finally Hearne 
gained first place in the 146th lap. The attendance was 
estimated at 5,000. 

Short Items of Racing News 
The record from San Antonio, Tex., to Dallas, Tex., 
was broken recently by a Chalmers four-passenger car 
driven by Joe Dawson, of the Chalmers engineering staff. 
The distance is over 305 miles and Dawson covered it in 
6 hours 55 minutes. 40 seconds, making an average of 43 
miles per hour. The time of the Texas Special train be- 
tween these two points is 7 hours, 55 minutes. 

Ralph De Palma made a new world's record for 10 miles 
when he drove his aviation-engined Packard on the 
Sheepshead Bay speedway track, near Xew York in a 
time of 5 minutes, 17 seconds. The former record was 
set bv Kormstedt and was 5 minutes, 19 seconds. 

Caleb Bragg, millionaire race driver and airplanist, has 
now gained fame in the latter field by breaking altitude 
records with an ascent to 22.000 feet, or more than four 
miles, accomplished within one hour. His record was 
made at the Minneola field. 

Digitized by 


Page 18 


November 15. 1917 



The Motoring Authority of the Pscifle Ooait. 
EiUblished 1907. 

An Illustrated Automobile Magazine of Quality, Issued 

Published by Motor West Company, Marsh-Strong Bldg., 
Ninth and Main Sts., Los Angeles, California. 

GEORGE M. SCHELL Editor and Publisher. 

F. ED. SPOONER Advertising Manager. 

Representatives : 

T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco. 
F. ED SPOONER, 420 Book Building, Detroit, Mich. 
ROBT. F. MacCLELLAND, 52 Vanderbilt Ave., N.Y. City. 

Entered at the Post Office at Los Angeles as second-class 
mail matter. 

Subscription $2.00 a Year. 

Single Copy 10 cents. 

November 15. 1917 

Lighting Law for Horse-Drawn Vehicles not Observed 

NUMEROL'S complaints have reached the office of 
"Motor West" that that portion of the new Cali- 
fornia lighting law governing the operation of 
horse-drawn vehicles at night is not generally observed. 

With darkness descending just at the time when busi- 
ness men are returning, in their cars to their homes, and 
when drivers of motor trucks are seeking their garages, 
the possibilities of accident, where the slow-moving horse- 
drawn wagon is not provided with a light, are manifold. 

Out in the suburbs, especially where overhanging trees 
throw the road into Stygian darkness, and where the rea- 
sonable speed of a motor car is considerably greater than 
in the better-lighted city streets, it is not uncommon for 
the automobile driver to meet a lightless horse-drawn 
rig, traveling in the same direction and occupying its full 
half of the roadway. Frequently it requires a quick swerve 
to avoid the wagon, and should the road be slipper>- for 
any reason, there is likely to be an accident anyhow. 

The new rule requiring the beam of light from the head 
lamps to be not higher than 42 inches at a point 75 feet 
in front of the car has been met, in many instances, by 
the motorist having the lamp brackets bent down, thus 
limiting the illuminated area in front of the speeding car. 
As a result the lightless wagon ahead does not come 
within the field of illumination until the motor car is al- 
most upon it. In the fogs which prevail at nights on the 
Pacific Coast during the winter months a lightless wagon 
hugging the side of the road is a decided menace. Under 
such conditions the driver of an automobile also seeks the 
side of the road in order that he may keep his bearings, 
the head lamps showing the line of demarcation between 
the grass and the concrete. 

If there is anything in these numerous complaints about 
lightless wagons, it behooves the police of the cities and 
towns throughout California to be as strict with the drivers 
as thev would be, and are, with the drivers of motor cars 

under similar circumstances. More so, in fact, for the 
driver of a horse-drawn vehicle pays no annual license 
tax, but is given free use of the roads which are paid for. 
and maintained, largely by automobile owners. 

A few arrests would have a tendency to bring the offend- 
ing wagon drivers into line. In justice to the automohil- 
ists they should be so disciplined. 

Leniency on the Bench Elxpensive to Motorists 

IT IS reported that some of the companies which write 
automobile insurance are going to refuse to continue 
this line of business, and that within the next month 
they will take drastic action in this direction. There is 
also a report going the rounds that theft insurance will 
be written for only 50 per cent of the value of the car. 

In the western cattle country the cattlemen who have 
suffered from "rustlers" have organized, and employed 
detectives to trace down the rustlers and to bring about 
their conviction in court. When detectives in one dis- 
trict have become well known they are sent to other dis- 
tricts. In this way they are able to fool the rustlers and 
cattle thievery is decreasing steadily. It used to be a 
regular business, as is the case now in the automobile 

The suggestion has been made that the great automobile 
clubs of this countr\' enter into the apprehension of 
motor car thieves on the same plan as is employed by the 
cattlemen. There can be no doubt that were real efforts 
undertaken to put a stop to organized thiever>' in the auto- 
mobile field there would be an immediate decrease in the 
number of thefts. In many of the largest cities of America, 
including New York. Chicago, Detroit and Los Angeles, 
there have been caught men belonging to organized bands 
of motor car thieves whose work it has been to steal the 
cars and after removing all identification marks, sell them. 
These men have been properly punished. It now remains 
to give the individual car thief the same medicine. The 
lenient judge is costing the motorist excessive insurance 
premiums, and unless he inflicts penalties that fit the 
crime, the car owner who seeks to insure his car will be 
mulcted in even greater amounts. 

Not an Argument Against Prohibition, However 

JUST as we motorists had begun to congratulate our- 
selves that a way had at last been discovered for in- 
creasing the good roads mileage of the various states 
by using convicts to build them, comes word from Colo- 
rado that, owing to the passage of the dry law in that 
state, the prisons are becoming tenantless. 

Warden Tynan, of CoIorado*s State Penitenitiary. says 
that since Januar>' 1, 1916, when the dry law went into 
effect in his state, there are 229 fewer prisoners under his 
care, and that arrivals are becoming scarcer every day. Al- 
ready one of the cell-houses has been closed, due to lack 
of occupants. 

This is a pretty how-de-do. But just because of it 
"Motor West" is not going to advocate a return to the 
wide-open system. Not at all. We opine that now that 
the beauty and utility of good roads have been demon- 
strated, the states, the counties and the townships will 
find means to secure the necessary' money for road im- 
provement by direct methods, just as California has done 
and is doing. 

Digitized by 


November 15, 1917 


Page 19 

G)mmittee to Co- Ordinate Gov- 
ernment's Needs With Industry 

Following the issuance of an order by Judge Robert S. 
Lovett, as chairman of the Priorities Board, a section of 
the War Industries Board, that certain steels should be 
reserved for the use of the Government, thus depriving 
automobile manufacturers of their needs, the Board asked 
the representative organizations in the automobile indus- 
tr>' to hold a meeting with a view to presenting the in- 
dustr>''s side of the case. 

Preliminary meetings at Washington were attended by 
the directors of the N. A. C. C, the Motor and Accessory 
Manufacturers and representatives of the Ford Motor 
Co.. and later the makers of automobiles, parts and acces- 
sories, presented their side of the whole matter to the 
War Industries Board. 

President Clifton of the N. A. C. C. and Howard E. 
Coffin, presented the case for the industry. As a result of 
that conference, the War Industries Board decided to put 
the matter in the hands of the automobile interests. The 
Board desires motor car makers to produce war munitions. 

The industry was asked to arrange for a permanent 
committee with headquarters at Washington, to formulate 
a plan for the proportion of work to be done for the Gov- 
ernment and for private purposes; thus officially recogniz- 
ing "the industry. 

The makers have assured the War Industries Board 
of their readiness to divert part of their plants to the pro- 
«hiction of military materials and it will be the work of 
this committee to arrange this in such a way as to pre- 
serve the standing of motor car makers, the position of 
their sales organizations and their thousands of employes. 

The War Industries Board felt that this whole matter 
could be left to the industry to work out, and it is believed 
a plan can be prepared to broadly handle the automobile 
situation, and enable the Government without drastic cur- 
tailment of car production to secure from many of these 
plants, munitions urgently needed by various departments. 

Car Production Greater Than Ever After War 

At the conclusion of the war, automobile production in 
America will be larger than ever, according to the official 
communication of the Society of Automotive Engineers, 
which says that domestic and foreign demands will have to 
be satisfied. Europe will want large quantities of high- 
priced machines. The American manufacturers who have 
by the most intensive specialization developed the modern 
automobile of low cost will naturally be in an advantageous 
position in the world-wide trade, although competition will 
be keener than ever before. 

Prejudice Against Yellowish Gasoline Unwarranted 

The unwarranted prejudice of the average motorist 
against yellowish gasoline has recently been remarked on 
by the trade and technical section of the public informa- 
tion division of the United States Food Administration. 
In the early days of the oil industry poor refining methods 
were responsible for the production of yellowish kerosenes 
and gasolines, which were sometimes dangerous. This 
led the public to demand that gasoline be **water white" 
and the prejudice has hindered cracking processes which 
produce perfectly safe gasoline with a slight yellow tinge. 

Another handicap in the industry is the necessity for re- 
finers treating gasoline with sulphuric acid and caustic 
soda to remove unsaturated hydrocarbons which have high 
fuel value in explosive engines. It is estimated that there 
is a loss of $10,000,000 a year in the United States through 
these prejudices, represented by 30.000,000 gallons of gaso- 
line, 35,000 tons of sulphuric acid and 3,500 tons of caustic 

Elxports of Mineral Oils Show Big Increases 

More mineral oils were exported from the United States 
during the fiscal year 1917 than ever before, the total 
amounting to 2,749,438,434 gallons valued at $230,953,149, 
according to figures made public by the Bureau of For- 
eign and Domestic Commerce, of the Department of Com- 
merce. This was an increase of approximately 300,000,000 
gallons and $65,000,000 over 1916 and about 470,000,000 
gallons and $79,000,000 over 1914, the last normal year be- 
fore the war. Only a small percentage of the total ex- 
ported was crude oil. 

The war has had the effect of reducing the exports of 
illuminating oil, the foreign sales for 1917 totalling 835,- 
114.403 gallons valued at $54,662,094 against 1,157,283,310 
gallons valued at $74,500,162 in 1914. Exports of gas and 
fuel oil, however, have more than doubled in quantity 
and value in the last three years, increasing from 475,143,- 
205 gallons valued at $13,747,863 in 1914 to 1,040,671,713 
gallons valued at $32,473,^72 in 1917. The exports of gaso- 
line and lubricating oils have, also increased substantially, 
as indicated in the following table: 

1917. 1914. 

EXPORTS. Gallons. Value. GalloiiH. Value. 

Crude Oil 176,368,675 $ 7,162,550 146,477,342 $ 6,812,673 

Gas and fuel oil. .1,040,671. 713 32,473,872 475,143,205 13,747,868 

Illuminating oil.. 835,114,403 54,662.094 1,157,283,310 74.500.162 

Lubricating oil... 271,028.546 48,649,557 196.884,696 27.852,959 

Gasoline 226.185,730 46,936,510 151,611.537 21,699,475 

Naphtha 199,517,400 41,034,753 40,840,730 5,65.3,210 

Residuum 551,967 33,813 113.370,245 1.907,716 

Total Exports ...2,749,438,434 $230,953,149 2,281,611,065 $152,174,056 

Shipments to non- 
contiguous terri- 
tory 109.570,267 5.937.214 101,972,887 3.«35,172 

Total Shipments 

and Exports . ...2,859,008,701 $236,890,363 2,383,583,952 $155,809,228 

Crude 1,034,590,849 14,109,035 773,052,480 11,776,737 

Henzine. gaso- 
line, etc 10.804,864 1,402,275 16.139,912 1,400,740 

All other 33,425,222 2,328,666 1.945.007 488,463 

Total Imports ...1,078.820,935 $17,839,976 791,137,399 $13,665,940 
Re-exports 1.693.807 61,275 10,871 1,563 

Net Imports 1,077,127,128 $17,778,701 791,126,528 $13,664,377 


November 12-17 — Annual Show Los Angeles Motor Car 
Dealers' Association, Harris M. Hanshue, secretary. 

November 12-18 — Denver, Colo., Annual Show, Auto 
Trades Association, G. A. Wahlgreen, manager. 

January 5-12, 1918 — New York National Show. 

January 21-26 — Portland. Ore., Show. 

January 26-February 2 — Chicago National Show. 

February 9-16 — Kansas City. Mo.. Show. 

February 11-16 — St. Louis. Mo.. Show. 

February 16-26 — Annual San Francisco Show, Geo. A. 
Wahlgreen, manager. 

Februar>' 18-23--Des Moines. Iowa, Show. 

February 23-March 2 — Omaha. Neb., Show. 

March 2-9 — Boston Show. 

March 19-2-1 — San Francisco Motor Truck Show. 

April 9-13— Stockton, Cal.. Show. 

Digitized by 


Page 20 


November 15, 1917 

How to Make the Trailer Pay 

Comparisons SKow That in Combination With 

Motor Truck it is Ex:onomical, With 

or Without Helper 

THE STRONGEST arguments in favor of the adop- 
tion of the trailer as an auxiliary to the truck, says 
the official organ of the Motor Truck Club, are: 
First, increased carrying capacity ; second, reduced haul- 
ing costs. Economy and efficiency in truck-trailer opera- 
tion are insured if due consideration be given the char- 
acter of the material to be hauled and its relation to the 
trailer equipment, loading and unloading methods, etc. 
This statement is based upon the presumption that a pre- 
liminary study of the local hauling conditions has shown 
that the roads are hard-surfaced and that the maximum 
grades do not exceed 10 per cent. 

On long hauls, the lowest hauling costs are obtained 
where the tonnage moved per trip is greatest. In such 
cases, the additional hauling capacity afiforded by the use 
of trailers assumes prime importance. If the truck hauls 
3 tons working alone, when with the trailer equipment it 
might just as well haul six or more tons at a very slight 


This is a float !»uilt on u Hepublic iV^toii chassis by the .laqiiith 
Mot<»r ("(». of Sioux Kails, S, I). It was a ffaturt- that was applauded 
all ahiMtf tlu' lin«' of thr sreat patriotir parade when Secretary M<Ad(M» 
went t(» Sioux Falls to deliver the first speech in the Northwest on the 
second Lilicrty Loan drive. During the parade blank cartridges were 
tired by the six ifuns mounted in the float. Thi- advertising of the 
Republic Motor Truck (V). is ins|>irint: niany dealers to unusual eo- 
operation this year. The advertising cainpaiirn of the factory totals 
over .*1<M)0 e\ery \\orkinjr day. 

additional operating expense, the value of the trailer is 

On long hauls the question of speed is an important 
factor. The trailer must be built to run just as fast as 
the truck can pull it. A slow-speed trailer, by limiting 
the speed of the truck, nullifies the advantage to be gained 
by carrying the double load. If, however, it is impossible 
to operate the truck at its normal speed in districts where 
the traffic is congested, the use of the trailer will offset 
the loss occasioned by the reduced speed. 

Where the hauls are short the item of lost time, i.e., the 
time spent in loading and unloading the truck, assumes 
first importance. It is imperative, therefore, that this lost 
time be reduced to the minimum. The truck, to be a 
profitable investment, must be kept moving. It is too 
costly an article to be used as a loading platform, and 
should be kept under pay load as much of the time as 
possible. This may be accomplished by the use of one 
or more trailers. Extra trailers may quickly be put in or 
taken out of service, and when not in use represent a 
much smaller investment than the same carrying capacity 
in motor trucks. 

If but one trailer is used it can be loaded while the 
truck is making the trip alone, and be picked up by the 
truck on every other trip. Two trailers can be used to 
still better advantage, while a fleet of three trailers makes 
a very efficient hauling unit, especially where loading and 
unloading take up a large part of the truck's time. In 
the latter case it may be found good practice to use the 
truck only as a tractor and keep it in motion almost con- 
tinually. One trailer may be kept at each end of the 
haul, while the truck is in transit with the third trailer. 

A conservative estimate of the operating cost for a 5- 
ton truck is $16 a day. Every minute this truck is not in 
motion it costs 2 2-3 cents — every hour $1.60. The truck 
not only makes no money while standing still — it loses 
money. It makes money only while in motion. If it can 
be kept moving 10 hours a day, so much the better — the 
profits will be correspondingly greater. 

If the trailer costs $4 a day to operate, or 2-3 cent a 
minute, or 40 cents an hour, for every hour it is used in 
place of the truck it saves the difiference between $1.60 
and 40 cents. Moreover, to this amount must be added 
the profit the truck makes when it is kept under pay load. 
When the truck is running it not only makes the $1.60 
an hour operating cost, but a profit besides. When it is 
standing still it loses the $1.60 an hour operating cost 
plus the profit it might have made by being under load. 

On short hauls the reversible feature of a trailer is a 
great saver of time and labor. With a reversible model 
it is not necessary to turn the trailer around, as the truck 
may be attached to either end, and the trailer can be 
backed easily into any position desired. It is not neces- 
sarv to laboriouslv detach the draw-bar from one end of 

Digitized by 


November 15, 1917 


Page 21 

the trailer and fasten it to the other, as both ends are 
alike. The only time lost in reversing the trailer is the 
time it takes the truck to turn itself and back into posi- 
tion to receive the coupling link. 

The item of reversibility saves more time than might 
be imagined. For example, if it takes 6 minutes to re- 
verse an ordinary trailer which makes four trips a day, 
it must be turned around or reversed at the end of every 
trip, or eight times during the day, with a total elapsed 
time for the day of 48-minutes. This is time lost in more 
ways than one, as the running time of the truck is re- 
duced and the working time of the labor is curtailed. The 
helpers must stand around until the turning or reversing 
operation has been completed. 


Per Day 
First cost of trailer, equipped with 7-in. rubber tires, $1,540. 

(Life, 5 years, working 300 days a year, 1500 days) $1.03 

Tire cost, based on price to consumer (from list), $341.52. Mile- 
ape iniarantee, 7000. Assuming trailer will run an average of 

40 miles per day 1.95 

Repairs at $50 per year (estimated) 17 

Insurance — fire, liability and property 16 

Interest, 6 per cent yearly on $1,540 31 

License fee, $15 yearly 05 

Increase of gasoline consumption and tire wear on truck, estimated 

at 10 per cent 37 

Total operating expense of trailer $4.04 

For the purpose of comparison, the life of the trailer 
has been set at 5 years. As a matter of fact, under aver- 
age conditions, it will last indefinitely, as it is not sub- 
jected to such severe strains as the truck must undergo. 

Many trucks carry a helper, which slightly increases 
the operating cost of the truck. When the trailer equip- 
ment is added, this makes the cost figures still more pro- 
nounced in favor of the trailer, as the carrying capacity 
of the truck is doubled with no additional labor cost. 

The following table shows the comparative cost of 
operating a 5-ton truck with and without trailer, and 
with and without an extra helper: 


Days per month operated 24 

Mileage covered 863 

Average mileage per day 35.06 

Cost per day operated $15.82 

Cost per mile 0.44 

Cost per ton mile, cents 8.7 

With trailer 

With trailer 

and 1 extra 

and no ex. 

helper at 

tra helper 

$2.50 a day 













Oakland, CaL— John Mullin and T. W. CosteHo^have 
opened a trans-bay branch house for the Power Rubber 
Co., San Francisco, Racine tire distributors. 

Motor Truck as Wire Stringer 

Planting Telegraph and Telephone Poles Made 

Easy — Motor Raises Sticks by Means 

of Winch and Cable 

Planting the telephone crop for the country each year 
is a job that has nothing whatever to do with Mr. Hoover 
and his associates, but it nevertheless is one of vital im- 
portance to the nation. And now that the spans of tele- 
phone wires must be multiplied to bear the burden of 
official as well as private messages, invention has found a 
new way of getting down the sticks on which the wires 
are strung — one that is much quicker, less hazardous and 
less expensive than the old method of raising the pole by 
hand power. 

The Bell Telephone Co. is using the new method suc- 
cessfully these days with the aid of CMC trucks. The 
company now has a fleet of six of these trucks. They are 
equipped with a power take-off device which operates a 
winch on the side of the truck. This is equipment which 
can be had on GMC trucks when specially ordered and 
makes it possible for the motor to do other work than 
drive the truck. By means of the winch, a cable and block,, 
it is possible to raise a telephone pole with a much smaller 
crew than when the pole was put up by hand. The pulley 
block is fastened to a pole already up and the cable run 
through it. One end goes around the top of the new^ pole 
and the other is twisted around the drum of the winch. 
Four men with pike poles handle the lower end of the 
pole and guide it into the hole as the winch pulls the top 
up into the air. 

Recently a rush job of line work was done by the tele- 
phone company in constructing the lines to the national 
army cantonment at Camp Gordon. The GMC truck 
shown in the illustration was used for this work. 

To Drive Egg-Laden Air-O-Flex Across Continent 

There has been much comment throughout the country 
over the statement of officials of the Air-O-Flex Automo- 
bile Corporation that, when completed, one of their models 
will be driven from the Atlantic to the Pacific loaded with 
crated eggs to demonstrate the qualities given to a truck 
by the Air-O-Flex suspension cylinders, which replace the 


Digitized by 


Page 22 


November 15. 1917 


A Springless Motor Truck 

Air-O-Flex Engineers Adopt Suspension Cyl- 
inders which Act With Equal Resiliency 
Whether Empty or Loaded 

Manufacturers of commercial vehicles have attempted 
for years to overcome suspension faults and the tendency 
to overload, while pleasure car manufacturers and owners 
have tried to remedy rebound vibration and lack of flexi- 
bility by the use of all sorts of devices, such as shock 
absorbers, rebound straps and rubber bumpers. 

The Air-O-Flex Automobile Corporation, of Detroit, has 
entered the field with the Air-O-Flex suspension cylinder. 
The engineers claim to have found the ideal suspension, 
one giving a flexibility heretofore thought impossible, and 
being capable of adjustment to both load and road condi- 
tions instantaneously from the dash. It is claimed that 
trucks fitted with the Air-O-Flex suspension cylinders 
will travel with equal resiliency whether light or loaded. 
The suspension cylinders replace the springs, enabling the 
regulation of the suspension of the truck load to the 
poundage carried. 

Instead of the conventional steel springs, four cylinders 
are used, one for each wheel, attached to the vehicle in 
such manlier that part of the cylinder moves with the 
chassis and part with the axle, the chassis and load riding 
on a resilient cushion or contracting*'and expanding body 
of air and oil, the cylinder being governed in the rapidity 
of its telescopic action by pressure and vacuum working 
in unison. The action of each cylinder is independent and 
against pressure in a central tank 30 inches long, 6 inches 
in diameter, which is one-third filled with ordinary engine 
oil. Pressure i^ maintained in the tank with an ordinary 
air pump attached to the motor, and, bv means of a regu- 
lating valve, this pressure automatically builds up or cuts 
down to gain the desired flexibility. 

The cylinders are attached to the axle by means of a 
ball-and-socket joint and to the chassis or frame with a 
bracket pivotally connected by means of trunnion studs. 
A full universal action is provided, allowing freedom of 

motion in all directions, thus relieving the cylinders of all 
possible side strain and consequent wear. The driving 
strains are taken through a pair of staunch radius rods 
which secure the front axle in its position. The cross or 
sideway strains are taken by a rear cross radius rod. These 
radius rods absorb fore and aft strains as well as side- 
sway strains, but carry none of the load. The cylinders 
perform the sole duty of flexibly supporting the load and 
are free from all other strains. The pneumatic suspen- 
sion patents protecting this feature are controlled by the 
Air-O-Flex Automobile Corporation, and are the result 
of more than 14 years spent in research work, invention, 
experimental work and final reduction to practice. 

10,000 Heavy Duty War Trucks by June 1st 

All contracts for the new heavy duty war truck were 
placed by November 1. Axles, motors, transmission and 
steering gears have already been ordered for the first 
10,000 Class B trucks and the remaining contracts will be 
placed shortly. The trucks are being purchased by the 
quartermaster department, which works co-operatively 
with the War Industries Board. The director of the Mili- 
tary Truck Production section arranges with all the makers 
of each part for a specified date when they shall visit him 
at headquarters to discuss the form of contract and secure 
specifications and necessary information. The section in 
turn hands over all available data to Brig. General Chaun- 
cey B. Baker, of the Quartermaster Corps, who places the 
actual contracts following submission of the bids by the 
makers. It is expected that the first delivery of trucks 
will take place in January and that the 10,000 will be com- 
pleted by the latter part of June. Following the comple- 
tion of the contract distributions, the Militar>' Truck Pro- 
duction Section will turn its efforts chiefly toward actual 
truck production. 

Melhuish Favors National Motor Truck Show 

William F. Melhuish, president and general manager of 
the Fulton Motor Truck Co., of Farmingdale, L. I., is in 
favor of one great annual motor truck exhibition. Mr. 
Melhuish believes that the time is ripe to talk of such an 
event to be held at some point in the Central West, prefer- 
ably Detroit, and his company would support such an 
event he says, as a means to show the great growth of 
the industry. 



Digitized by 

y Google 

November 15. 1917 



Page 23 

First Motorized Battery Formed 

Doubtless there will be many completely motorized 
batteries before the present war is ended, but the honor 
of being first goes to Battery '*C," 5th F. A. commanded by 
Capt. W. H. Capron, and formed at Fort Sill, Okla. A 
batter>- consists of four guns with their limbers, and six 
caissons with their limbers, six ammunition trucks, a store 
truck and a machine shop or repair truck. In the case of 
guns of smaller calibre a tractor will haul a section of 
artillery which consists of a caisson and its limber and a 
gun and its limber. Much shorter poles are used than with 
horses, the end of the pole being provided with a lunette or 
eye. making the coupling for the tractor. Each tractor 
pulls a load of about nine tons. The vehicles used are the 
six trucks, the Holt 45 h.p. Caterpillar tractor and a Dodge 
Brothers touring car. 

The entire brigade as proposed by the War Depart- 
ment will be composed of three regiments having a maxi- 
mum strength of 3685 officers and men. It will have 72 
guns and 108 caissons. To keep this equipment working 
will require 108 ammunition trucks, 27 store trucks, 90 
tractors, 9 repair trucks, 21 repair cars, 9 passenger trucks, 
9 tank trucks and 37 supply trucks, all motor driven. In 
addition to these vehicles the brigade has 297 motorcycles 
with side cars and 30 reel carts. 

Speeding Up Production of Liberty Motor Truck 

There w^as the utmost secrecy about the building of the 
first Liberty motor truck for the United States govern- 
ment. The truck is standardized, and enemy govern- 
ments were allowed to gain not the slightest knowledge 
regarding it. The first model was built in a structure 
which was windowless. Skylights admitted light. 
Guards stood outside for the three weeks' period during 
which the model was put together. 

Two trucks were assembled, one at Lima, O., and the 
other at Rochester, N. Y., and the same secrecy was main- 
tained about both of them. Duplicate parts were sent 
to each city, some by registered mail, some by courier, 
but none by express or other means allowing of their 
theft. Over 60 factories participated in the manufactur- 
ing of the parts from which the first two models were 
assembled. Army representatives guarded the making of 
each part and took charge of it until the part reached 
the proper hands. Factory officials were informed by 
telegraph in code as to progress being made. 

Thirty-five thousand of these trucks are to be built. The 
design is the product of the combined brains of many of 
the great leaders of the automobile industry. Reports 
state that the truck will carry 1,000 pounds dead weight 
above the capacity of trucks on the market of the same 
size and power. 

Christian Girl, head of the Military Truck production 
Board, who gave up the presidency of the Standard 
Parts Co. to work for the Government at $1 per month. 
is commandeering production men and purchasing agents 
of many leading factories, to aid him in bringing about 
the rapid production of the 35,000 trucks. Delivery of 
these for shipment to Europe will come at an early date 
and rapid production is assured, as quite a number of 
the makers will set aside commercial wagon building for 
American customers, to hurry the government work. 
Some reports state that the entire 35,000 machines will 
be turned out before the close of the first half of the 
year 1918. 



One Farmer's Experience with a Motor Truck 

In approaching the problem of making farm work effici- 
ent in the highest modern sense, a Pacific Coast agricul- 
turist has reached the conclusion that a great deal of 
golden time was wasted by the old-fashioned methods of 
getting products to market. 

"One man and a motor truck," he reasoned, "ought to 
do the work of two or three drivers and teams." He in- 
vestigated the truck situation thoroughly and invested in 
a one-ton truck. That it happened to be a Maxwell is 
only incidental. In speaking of his experience, he says: 
"I have taken all my farm products to market in that 
truck. I have hauled 10,000 bushels of shelled corn, for 
instance, and all the rest of my corn, besides every bushel 
of wheat, oats, hay, potatoes — in fact, everything grown 
on my land. I have repeatedly hauled 55 bushels to a 
load, driven nine miles into town and made seven trips a 
day, and that, I figure, is just five more trips than I could 
have made with a team of first-class horses. My truck 
has more than paid its way." 

Huckster Finds Truck an Elconomical Proposition 

Hucksters are fast finding the one-ton Maxwell truck 
a money-maker for them far beyond their ability when 
teams and wagons are exclusively used. One instance that 
serves as an example of what a huckster may accom- 
plish by adopting motor truck transportation is case of 
Al Keegan, of Phoenix, Ariz. Keegan plies his trade of 
vegetable vender between Phoenix and Avondale. For 
years he had used a double team and wagon. Often the 
Arizona roads were so difficult that it was impossible for 
a team and wagon to get over them to town with a load. 
He bought a Maxwell one-ton truck, and now, whether 
the roads are in good condition or not. Keegan always 
arrives in Avondale and Phoenix on time with his garden 
truck. Here is Keegan's opinion: *'When you consider 
that this truck will cover 100 miles in an ordinary work- 
ing day and that the upkeep is considerable less than that 
of a team and wagon, it is extremely economical. Espec- 
ially since one man and a Maxwell truck will do the work 
of several horses and their drivers." 

Puyallup, Wash. — The E. & G. Motor Co., capital 
$6,000, has been incorporated by A. C. Ewing and L. F. 

Digitized by 


Page 24 


November 15. 19J7 


Elgin Six Convertible Sedan 

New Model Suitable for Summer or Winter — 

Comfort and Luxury in Travel 

Insured by Equipment 

THE general specifications of the Elgin Six Convert- 
ible Sedan, or which is sometimes known as the 
"all-weather" type car, are identical with those of 
the five-passenger touring and roadster models, includ- 
ing Timken bearings in the front wheels and 117-inch 

The Elgin Six Sedan is fashioned after the latest Spring- 
field type of body, having two doors, one on either side, 
and constructed so that it may be entirely closed for 
winter and cold weather driving, or entirely open for 
summer touring. The interior is thoroughly upholstered 
with the best grade of Bedford cord up to the belt line, 
with a lighter weight high-grade material above using a 
thoroughly good grade of wire springs and upholstering 
in cushions and backs. 

Ample room has been provided for comfortably seating 
five people. Front seats are of the bucket type with pas- 
sageway between. The cushions are covered with a rich, 
high-grade, gray striped, durable whipcord in the Pipe 
style, without buttons. The back of front seats and in- 
strument board are also covered with same material. 

Plate glass is used in doors and windows. Front quar- 
ter door and rear quarter windows are set in metal frames. 
Front quarter and door windows are made to drop and 
provided with sash lifters. Door windows have metal 
flappers. The rear quarter windows are stationary type 
but made to be removable. The rear window is also 
stationary. Construction of all windows is such as to 
avoid all rattle. Liberal size pockets are provided in the 
doors. The door pillars above the belt line operate on 
hinges so that when windows are down, pillars close over 
window compartments and have suitable locks to hold 

them in place. A compartment behind the rear seat has 
been provided for storing rear quarter windows. 

Plate glass set in metal frame is also used in the wind- 
shield, which is of the ventilating type. The upper sec- 
tion has friction type adjustable fixture. The lower sec- 
tion has the jump fixtures. A rubber weather strip is set 
in metal channel around the windshield and also on the 
top of glass of the lower section of windshield. The plate 
glass rain visor is set in metal sash and is of the adjust- 
able type. 

The Elgin Six Sedan is regularly equipped with a pat- 
ented adjustable steering wheel 18 inches in diameter. 
This wheel can be so adjusted as to bring it out of regu- 
lar driving position, providing extraordinary' room for the 
driver in getting to and from his seat, a feature which i^ 
particularly appreciated by stout drivers. 

A highly appreciable extra feature of the equipment of 
the Sedan is a heater which is furnished regularly. The 
equipment includes a Stewart speedometer, charging in- 
dicator, dash lamp, electric motor-driven horn, extra tire- 
rim, set of tools, pump and tire repair outfit. The price 
of the Elgin Six Sedan is $1645 f.o.b. Chicago. 

"Vacation Tour Cheaper than Staying Home" 

"You can take a vacation tour for less than it costs to 
stay at home," is the title to a booklet which several auto- 
mobile advertising men have asserted to be one of the most 
striking pieces of literature that so far has come out of the 
industry. The booklet, written by Parke West for and is- 
sued by the Maxwell Motor Sales Corp., bears out in the 
facts and figures set forth that the modern motor car has 
attained the described scope of usefulness in this country. 
The figures cite for the first time on this basis the costs of 
a double transcontinental vacation tout by automobile, 
made by Mrs. Miriam Thayer Seeley, of the Oregon Agri- 
cultural College, and Mrs. Seeley works out the deduction 
that such traveling is less expensive than staying at home. 
Maxwell dealers throughout the country now are distrib- 
uting the booklet. 

Oroville, Cal. — The Thunen 
Buick and Chevrolet agencies. 

Cyclery has taken the 

Digitized by 


November 15. 1917 MOTOR WEST Page 2 


fVe have read letters from Chalmers Distributors in which 
they have stated that competitors were saying to present 
owners of Chalmers cars and to prospective buyers, gener- 
ally, that the manufacture of Chalmers cars would be 

There are thirty {30) automobile companies recognized 
by the general trade that manufacture and sell Touring 
Cars, and Roadsters at retail prices between $1,100. and 
$1,500. We haven't heard that all of these companies or 
any one of them were going to discontinue production or 
quit business. Why then should the Chalmers, with a better 
car than many others in this class of 30 manufacturers, 
stop production? 

YJ[Z t j^ Make a prophecy, and will authorize our Distrib- 
ff Jjj utors to back it up with $200,000. of our money; 
that, the Chalmers Company under the Maxwell 
Management, will stand ahead of 15 of these companies in 
production in 1918, and the Chalmers Company will stand 
ahead of 20 of these companies in production in 1919. This 
doesn't look as though we expected to discontinue making 
Chalmers cars. 

The reason some people are trying to disturb the present 
Chalmers owners is to scare them about service so as to get 
a better "trade in" on his Chalmers. 

The reason for circulating such a story generally would 
be to prevent the prospective purchaser from inspecting a 
Chalmers car, because if a prospective buyer of an automobile 
will look at and ride in the present Chalmers models he will 
be very apt to buy one. It is the best car selling at $1365 
that we know of. 

This is one reason why Chalmers cars will continue to be 
made, not only in 1918, but in 1919, 1920 and other years. 

Another reason is that the Maxwell organization has told 
the general public that Chalmers cars would be produced in 
larger quantities than ever before and we have a way of making 
good with the public on sales and production. 

PrittJent, Chalmers i^ Maxwell M»l»r Ctrnfaniet, 


Mention "Motor West," Please, When Writing to the Advertiser, gitiZGCl b\ 

Page 26 


November 15. 1917 


Detroit Enjfineers Who Helped Canada Solve War Problems. 

Detroit Engineers Help Canada Solve War Problems 

Two brothers, W. Owen Thomas and T. R. Thomas, 
consulting automotive engineers in Detroit, are close 
Students of the war game and are closely watching every 
development while doing all within their power to assist 
the United States Government in solving its many prob- 
lems, just as they assisted the Canadian Government dur- 
ing nearly two years and one-half covering the period 
immediately following the outbreak of the European war 
and the participation of Canada in this war. 

When the motor trucks for the first contingent of the 


Light Weight, Any Make 

Cast Iron Pittoos 
Are the BEST by TEST 






908-912 West Pico Sl Los Angeles, Cal. 

Canadian army to Europe were purchased, it was difficult 
with the facilities at hand to buy them direct from the 
manufacturers. General Sir Sam Hughes sent for the 
Thomas brothers and gave them commissions. He turned 
over to them the problem of standardizing and purchasing 
motor trucks and of training officers and men for trans- 
port duty in France. T. R. Thomas remained in Ottawa, 
while W. Owen Thomas went to the front. General 
Hughes later gave W. Owen Thomas charge of technical 
standards and inspection, and appointed him to deal on all 
technical matters with the War Office and the Ministry of 
Munitions. General Sir Sam Hughes paid the highest 
compliment possible to the Detroit engineers afterwards 
when he said: "Nothing could excel the quality of the 
team work and organization of our engineering and manu- 
facturing difficulties by these two brothers." 

Cadillac Elight Line is Most Comprehensive 

The latest creation of the Cadillac Motor Car Co., which 
will appear on the Pacific Coast in a few days, will follow 
the same general lines of Cadillac eights of the past three 
years. The mechanical changes are in the line of refine- 
ments, while in appearance the car will be slightly 
changed. The wheels are smaller, 35x5 being the standard 
size of the tire equipment. The body is also lower, which 
adds to the rakishness of all models. The fenders are also 

In open cars the line consists of the always popular 
seven-passenger touring car, the four-passenger phaeton, 
and the standard roadster with rumble seat folding into 
the deck. The victoria, which proved such a success last 
year, has been continued with practically no changes other 
than appear in the chassis. 

In the enclosed cars the brougham model is most mod- 
ish. The rear seat accommodates three passengers, while 
the two forward seats are of the individual type with a 
passage between. The standard limousine and the im- 
perial limousine will continue to be Cadillac leaders. One 
unique feature of the Cadillac enclosed models of the 
limousine and landaulet types is the dictograph used for 
communicating with the driver instead of the old style 
speaking tube or telephone. 

In addition to the standard seven-passenger limousine 
there will be a new model, a town limousine for four pas- 
sengers and with two auxiliary seats. The limousines, 
landaulets and town cars have a 132-inch wheelbase and 
the open cars, brougham and victoria 125 inches. 

Mention "Motor West," Please, 

Elstimating the Demand for Tires and Tubes 

The average dealer in accessories in a small town is 
naturally very conservative in the matter of laying in a 
stock of tires and tubes. Frequently he errs on the side 
of too small buying. A dealer desiring to ascertain the 
sales possibilities open to him, says John Morgan, vice- 
president of the McGraw Tire & Rubber Co., East Pales- 
tine, O., may arrive at a very close estimate by multiply- 
ing the number of cars in his town by 5. Take a town 
in which there are 200 cars. The average sales possibili- 
ties in this town are 1000 tires a year. At an average 
profit of $7.50 per tire, the tire sellers of that town may 
reasonably expect to add $7,500 to the right side of the 
ledger during the year. These figures are based on the 
average profit of ^IcGraw tire dealers in various sections 
of the country. 

Mr. Morgan estimates that the 4,000.000 automobiles in 
this country will use during the year 1917 no fewer than 
24,000,000 tires and over 30,000,000 tubes, and that the de- 
mand will increase at the rate of 40 per cent annually. 

The McGraw products — Pullman, Imperial, McOraw 
and Congress tires — are sold through wholesale jobbers 
only, thus assuring the dealer quick deliveries and good 
service. In addition the company maintains a modem 
merchandising department to help the dealer sell McGraw 
products intelligently, so that the turn-over is from five 
to twelve times a year. 

When Writing to the Advertiser. 

Digitized by 


November 15. 1917 M O T O R W E S T Page 27 


The Detroit Kerosene Carburetor makes it possible to use kerosene (coal oil) as a motor fuel. 

The simplicity in the scientific construction of this carburetor for low-grade fuel makes for its efficiency. 


Is non-adjustable — Idles without loading — Makes no condensation in cylinders and — 

Throttles down smoothly— Increases mileage— Reduces speed changing— 

Is a positive fuel and money saver — 

While the average mileage of a Ford with standard carburetor is 18 miles per gallon — gasoline, costing 21c; the 
average mileage with Detroit Kerosene Carburetor is 25 miles per gallon — ^kerosene, costing 10c. 

In other words: 

100 miles cost $1.16 on gasoUne 

Against .40 on kerosene 

Which is a saving of .76 on 100 miles 

Price — $22.00 f. o. b. Detroit (Detroit Bank Check, Postal or Ex- 
press Money Order), including gas tank, flexible tubing, brass tube and 
conplings, ready to be attached. 

Sold with ABSOLUTE GUABANTEE on thirty days' trial or 

In these days of strict economy, you should act promptly, not only 
for the sake of saving money, but also for the conservation of the 
cofmtry's gasoline resources. 



Mention "Motor West," Please, "When Writing to the Advertiser. 

Digitized by 


Mention 'Motor West," Please, When Writing to the AdvertiBer. 

Digitized by 


ovember 15. 1917 MOTOR WEST Page 29 


T'l,^ 1^^^«^ ^^•.^l^-^.^M^*..* ^* 

Mention **Mot«»r West," Plea8«». When \Yriling to the Advertiser. 

Digitized by 


Page 30 


November 15. 1917 


Flanders Denies Chalmers Rumor. 

Walter E. Flanders, who is at the 
head of the combined Maxwell and 
Chalmers companies, has given a most 
emphatic denial to reports and rumors 
stating that the manufacture of Chal- 
mers cars is to be discontinued. He 
points out that there are thirty auto- 
mobile companies turning out touring 
cars and roadsters selling for between 
$1,100 and $1,500, and states that he is 
willing to back up with $200,000 his 
belief that the Chalmers company 
under Maxwell management will stand 
ahead of fifteen of these companies in 
its 1918 production and surpass twentv 
in 1919. 

Hf * itc 

Briscoe "Does Bit" in Big Way. 

Benjamin Briscoe, president of the 
motor car manufacturing company 
bearing his name, a pioneer and one 
of the most prominent men in the 
automobile industry, recently sug- 
gested that a commercial commission 
of experienced business men be sent 
abroad to cement trade relations with 
our allies. The suggestion met with 
great favor at Washington, with the 
result that such a commission, num- 
bering 200 in all, including managers, 
department heads and clerks, will sail 
soon. A number of men prominent in 
the automobile industry will be on the 


* * ♦ 

Schrader Employes Patriotic. 

Among the manufacturing concerns 
in the automobile industry which have 
distinguished themselves for the 
whole-hearted support extended to 
the Government in its recent Liberty 
Loan campaign, the firm of A. 
Schrader's Son deserves particular 
mention. Although generous sub- 
scribers to the first loan, the employes 
responded with enthusiasm to the in- 
vitation to subscribe again, and when 
the list closed a total of $365,000 in 
subscriptions had been pledged. 

♦ ♦ * 

Goodrich Strengthens Material End. 
The B. F. Goodrich Co., Akron, O., 
has issued $15,000,000 in notes, bearing 
6 per cent interest and due within two 
years. The new capital will be used to 
facilitate the carrying of unusually 
large inventories of raw materials 
with which manufacturing output will 
be secured against interruptions 
caused by demand for tires from the 
trade and the uncertainty of regular 
rubber shipments from the Far East. 
The notes have been absorbed by a 
private banking syndicate. 

FSxitory Qpssif 

Loeffler to Sell Duplex Trucks. 

H. M. Lee, president of the Duplex 
Truck Co., of Lansing, Mich., an- 
nounces that Herman Loeffler has be- 
come a member of the Duplex sales 
department. Mr. Loeffler was con- 
nected with the Fairbanks-Morse Co. 
for ten years, and for the last three 
years has been associated with the 

Novo Engine Co. of Lansing. 
* * * 

Taneyhill Goes to Detroit Body Co. 

W. H. Taneyhill, who was general 
sales manager of the Scripps-Booth 
Motor Car Co., has severed that con- 
nection with that company to become 


Sales Manager Detroit Weatherproof Body Co.. 

Detroit, Mich. 

sales manager of the Detroit Weather- 
proof Body Co.. Pontiac, Mich. Be- 
cause of the rapidly-growing demand 
for its product, the Detroit Detach- 
able Weatherproof Top, the Detroit 
Weatherproof Body Co. urgently 
needed Mr. Taneyhill's merchandising 
ability, and his influence as sales man- 
ager of that company is already being 

* * * 

8000 Elgin Cars Built in 1917. 

C. S. Rieman, vice-president and 
general manager of the Elgin Motor 
Car Corporation, states that his com- 
pany, which built but 631 cars in 1916, 
has turned out 4,145 cars from Janu- 
ary 1 to October 11 of the present 
year. The company figures that the 
output for 1917 will be close to the 
8000 mark. 

Harroun Motors Broadens Scope. 

After a period of gradually increas- 
ing production, the Harroun Motors 
Corporation, Wayne, Mich., has built 
a complete equipment of demonstrat- 
ing cars which, shipped to Harroun 
distributors in all sections of the coun- 
try, have been driven many thousands 
of miles and have proven themselves 
thor(5ughly able. In gasoline econ- 
omy and in rapid acceleration the rec- 
ord of these cars has, been especially 
remarkable. Recently added moneys 
give the company a liquid capital of 
approximately $1,000,000— a sum fully 
ample to keep a large stream of parts 
and materials flowing into the $1,250,- 
000 plants of the corporation. Further 
strength has been given the directo- 
rate by the addition of L. E. Moses. 
A. L. Ilarroun and Howard F. Lea, of. 
Kansas City, who represent a group of 
financiers of prominence in Kansas 
City and the Southwest. With the ad- 
vent of its greater manufacturing 
activities, the executive and sales 
offices of the corporation, hitherto in 
Detroit, have been moved to Wayne, 
where all Harroun activities will here- 
after center. 

* * * 

Bailey to Handle Own Distribution. 

The George D. Bailey Co.. Chicago, 
has been incorporated for $25,000 to 
manufacture the Bailey ball-thriist 
bearing and has also taken over the 
distribution of Bailey products, which 
it will henceforth market direct to 
dealers and jobbers. The Ahlberg 
Bearing Co., formerly exclusive dis- 
tributor for Bailey products, will con- 
tinue to handle the line. The Bailey 
ball thrust bearing is manufactured to 
replace the flat thrust washer used as 
standard equipment at the left grear 
side of the Ford and Chevrolet differ- 
entials, together with the Rayfield 
coupling for magneto, generator and 
pump shafts. 

* * * 

Akers, Sales Manager of Reo Co. 

Richard H. Scott, vice-president and 
generar manager of the Reo Motor 
Car Co., announces the resignation of 
R. C. Rueschaw as sales manager of 
that concern, and the promotion of 
Forest H. Akers, the present assistant 
sales manager, to the position. Mr. 
Akers has been with the Reo Co. for 
several years, first as traveling dis- 
trict supervisor, and latterly as assist- 
ant sales manager in the Lansing of- 
fice. He is personally acquainted with 
every Reo distributor and dealer and 
is thoroughly conversant with the Reo 
policies and product. 

Digitized by 


November 15. 1917 MOTOR WEST Page 31 

What They All Say 
Must Be True 

— ^and most of the large manufacturers concede that the 

big line of rubberized, waterproof fabrics made by the L. J. Mutty 
Company, is the most desirable, the most attractive, the most dur- 
able, and the most practical in the manufacture of automobile tops, 
upholstery and side curtains. Our specialties — such as 

Bull Dog Quality Fabrics 

are absolutely guaranteed, and are the 
standard by which comparisons are made. 

DrideK is a waterproof material, in leather or rubber finish, that is ideal for auto- 
mobile tops. Send for samples and prices. They will interest you! 

L. J. MuTTY Company 



Mention "Motor West," Please, When W^ritinR to the Advertiser. 

Digitized by 


Page 32 


November 15. 191 ; 

Studebaker Adds to South Bend Plant. 

The Studebaker Corporation has 
Hearing completion several new build- 
ings and enlargements of the present 
buildings at its South Bend plant. 
These will enable the company to care 
for increased automobile production. 
The new structures include a machine 
shop, foundr\' and power plant. The 
South Bend plant covers about 110 
acres, and the new buildings, when 
completed, will make this one of the 
largest automobile manufacturing 
plants in America. 

>i( ♦ ♦ 

Miniger, a Willys- Overland V. P. 

C. C. Miniger, president of the Auto 
Lite Co., has been appointed a vice- 
president of the Willys-Overland Co.. 
of Toledo, effective November 1. Mr. 
Miniger will devote his time to assist- 
ing Mr. Willys in the general manage- 
ment of the Overland business. 

♦ ♦ * 

Drysdale Joins Cleveland Tractor. 

K. P. Drysdale, for the last twelve 
years advertising manager for the 
Cadillac Motor Car Co., has resigned 
to become director of sales promotion 
for the Cleveland Tractor Co.. Cleve- 
land, O. 

♦ ♦ ♦ 

Sarver in Charge of Scripps-Booth. 

A. H. Sarver is now in charge of 
the Scripps-Booth Corp., Detroit, dur- 
ing the vacation of Clarence H. Booth, 
still nominal president of the company. 
At a forthcoming meeting of the com- 
pany it is probable that Sarver will be 
elected to succeed as president. 

Peerless Earnings $200,000 Monthly. 

The Peerless Motor Car Co., Cleve- 
land, O., is reported to be earning at 
the rate of $200,000 monthly and has 
increased its production capacity 50 
per cent. The progress of the passen- 
ger car business has been fair, but nec- 
essarily curtailed by the huge demand 
for Peerless trucks for government 
work. It is reported the Peerless 
company will soon commence to build 
airplane parts. 

* * * 

Dorris Capital Now $1,000,000. 

The Dorris Motor Car Co.. St. 
Louis. Mo., has increased its capital 
from $330,000 to $1,000,000 to handle 
increased production and to carry on 
a more comprehensive manufacturing 
campaign. H. B. Krenning, who has 
been president since the company was 
organized in 1905, has retired, and W. 
L. Colcord. of the Colcord-Wright 
Machine Co.. of St. Louis, has suc- 
ceeded him. G. P. Dorris, vice-presi- 
dent and engineer, continues in this 
dual capacity. 

4e ♦ 4e 

Altree Resigns From Bosch Co. 

Arthur H. D. Altree. of the Bosch 
Magneto Co., who was their branch 
manager in Chicago for three and one- 
half years, and who, in the early part 
of 1914, was transferred to the main 
office in New York as vice-president, 
has handed in his resignation, to take 
effect January 15th next. His experi- 
ence in the organization and control 
of credits, sales and service has been 
verv considerable. 

'I he i»ui clias^H of Liberty Bonds by 97 per cent of the employes of the Kisk Rubber i\ 


Chieoi)ee Falls, Mass, was a display of patriotism which has set a high mark f<»r c<»minnnit ies and 
industrials all over the country. The sev.n-day drive in which this remarkable lecord was made 
closed with a total subsciiption by the Fisk employes amountintr to $3.'{:i.'J(>(». This aviiaRes a 
$(>.!. «t7 stibscription for every one of the 5, 1*21 suljscribers. One feature of the Fisk campaign which 
served to stimulate and maintain the interest was a larjfe billboard. 24 feet by H which slH»^ve<l the 
daily percentage standings of the vaiious divisions. This de\ eloped rivalry and spurred th«' men 
to d<» their best for Uncle Sam. The gross amount of the subscriptions day by da> wen' iec«»rded 
on a clock surmounting the billboard. The lirst clock with its capacity of only .f'JOD.ooo, at fiist 
thought ade(|Uftte for the whole campaign, was unable t<» carry the load longer than the tirst -4 
hours, and another clock with a maximum capacity of .$:{.'>(•. iiOd was hastily erected. Special 
editions of the factory newspaper weie issued during tlie diive. and had a marked efTiMt in bringing 
almut the gratifying results. 

Elgin Well Prepared for Future. 

C. S. Rieman. vice-president and 
general manager of the Elgin Motor 
Car Corporation, Chicago, states thai 
the company has on hand parts, ma- 
terial and cars in course of construc- 
tion all paid for, to the value of ap- 
proximately $1,000,000. All of thif 
material was bought under old con- 
tract and at prices much lower than 
prevail today. The last financial 
statement of the company showed 
cash on hand of $321,859.98. with totaJ 

assets of almost $3,000,000. 

* ♦ ♦ 

Chandler Output One-Third Greater. 

The Chandler Motor Car Co.. Geve- 
land, O.. shipped 14,000 cars duhnc 
the nine months* period ended witn 
September. This production is ont- 
third greater than that of Chandler 
cars for the same period of last year. 
During the entire year of 1916 the 
total output was 13.073. The present 
prosperity of the company is easih 
seen in the fact that it will pay an ex- 
cess profits tax of about ^00,000 on 

its 1917 business. 

* * * 

Olin Joins Lancaster Tire. 

E. H. Olin, former representative 
for the Diamond Tire division of the 
B. F. Goodrich Co., Akron, O., has re- 
signed to join the Lancaster Tire & 
Rubber Co., Columbus, O.. as district 
manager. He will take charge of the 
company's advertising at the same 
time. Olin has been for eight year* 
connected with the Chicago, Minne- 
apolis and Pittsburgh branches of the 
(Goodrich company. 

* ♦ ♦ 

Casco Pumps for Oakland Cars. 

The Oakland Motor Car Co.. Pon- 
tiac. Mich., has placed an order tor 
10,000 Casco engine-driven tire purap5. 
The Casco is handled by the Edward 
A. Cassidy Co.. who convinced the 
Oakland company of the desirabiliiy 
of Casco pumps as equipment on Oak- 
land cars after searching tests. 

* * * 

Cadillac Co. is 15 Years Old. 

The Cadillac Motor Car Co. recent- 
ly celebrated its 15th anniversar\. 
During its lifetime the company has 
built more than 130,000 cars. ' The 
value of its product has been ?245.- 
000,000. More than 52.000 eight-cylin- 
der cars have been built, and before 
the end of this year the number will 
pass the 60.000 mark. The value of 
the eight-cvlinder Cadillacs marketed 
is well over $100,000,000. From a 
small one-story building, the Cadillac 
plant has grown until it now covers 
1.000.000 square feet. There are l':^^^^ 
machines used in the plant, and more 
than 60,000 special tools, jigs and dies. 
The number of commercial tools useJ 
is over a half-million. 

* ♦ ♦ 

Batchelder With Burd Ring Co. 

\\ C. Batchelder, well known in 
automobile circles and until just re- 
cently with the White Co., Cleveland, 
O.. has been appointed factory repre- 
sentative of the Burd High Compres- 
sion Ring Co.. Rockford. Ill, 

Digitized by 


Digitized by 


An This Means Money to You 

More than fifteoi million people a week will be reached by Racine Rai^t^ 
Company's advertising in The Saturday Evening Post, Country Gendonan mA 
leading State farm papers. 

Practically every automobilist in your trade area will be told again and ^pon, 
die supreme quality of Racine Country Road and MulH-Mile Cora Tires. These 
Racine Rubber Company advertisements will be your advertisements — telling the car 
owners in your own trade radius how emd why Racine Country Road and AfidU*- 
Mile Cord Tires do mean more miles — more service — more satisfaction. 

The Thing to Do Is Act! 
Send the Coupon NOW 

\ Are you content to watch the success of dealers who sell Racine Coantrg Road and 

X Multi-Mile Cord Tires} Dealers who took on the Racine Coantrg Road Tire years ago at 
X the start, have stuck to this quality line and are making money. Now— with nattomi 
RACINE X advertising— gteatex success than ever is assured. 

RUBBER ^x r^ • T^ FV» 

S^^fJJi. \ G)-operation From Distributors 

^^'l^^^taut'^uto^^ Distributors for Racine Coantrg Road and Muhi-Mile Cord Tires are 
nishaetails of the AadneCW^^ Conveniently located at all principal distributing points. You wiU find 
grrfi^:^iS^AT»nX ^oc'nc l^b^ Company distributors top-notch tire men. equipped to 
aentanding that it will in no way ^^ make prompt deliveries and give you every co-operation* 
o gate me. oun very truly. y^^ ^^^ Icam all details of this moucy •making offer. Use 

^^"^ - ~ V the coupon — and information will be qmckly furnished. 

r: Z:Z::Z:r^r \ Radne Rubber Company 

W^^ Dept 8, Radne Wk. 

Diaitized bv 


Digitized by 

Mention "Motor West," Please, When Writing to the Advertiser. 


Page 36 



November 15. 1917 

Jones Enters Commercial Work. 

The Jones Motor Car Co.. Wichita, 
Kans.. announced Xovcmher 1st that 
in addition to manufacturing^ the 
Jones line of motor cars it would also 
engajj^e in commercial contract work. 
This will include the construction of 
hmousine. coupe, and all kinds of en- 
closed bodies and tops, also the manu- 
fapturing of fenders, upholstering, etc.. 
and bodies for trucks and commercial 
cars. The Jones Co. has a factory 
with 125,000 square feet of floor space, 
housed in six brick buildings, and is 
now equipi)ed for an output of from 
fifteen to thirty bodies daily. 
' ♦ * ♦ 

40,000 Republic Trucks in Year. 

The Rei)ublic Motor Truck Co., 
of Alma. Mich., will manufacture 
40.000 Rei)ublic trucks during the com- 
ing year, according to the plans of the 
])roduction department. To care for 
this increased production, additions to 
the i)lant arc now under way which 
will increase the shoj) floor si)ace 70.- 

000 square feet. 

♦ * * 

United Motors Doubles Production. 

J. M. Case, sales manager of the 
United Motors Co., of (^irand Rapids, 
Mich., manufacturers of United Motor 
trucks and tractors, is authority for 
the statement that the company has 
more than doubled its production 
within the last four or five months, 
and is increasing its schedule monthly. 

♦ ♦ ♦ 

Knobloch With Cleveland Motor Plow 

A. F. Knobloch. who recently re- 
signed as vice-president and general 
manager of the Cole Motor Car Co., 
of Indianapolis, has become general 
manager of the Cleveland .Motor Plow- 
Co. of Cleveland, which is the enter- 
prise headed by Rolin II. White that 
is producing the Cleveland tractor. 

♦ * ♦ 

Dowse Will Purchase Two Plants. 

B. C. Dowse, .connected in the past 
with the (}. & J. Tire Co.. United 
States Rubber Co., and the I'ederal 
Rubber Mfg. Co.. has finally an- 
nounced a part of his new manufac- 
turing plan. Mr. Dowse has formed 
the Dowse Rubber Co., with an au- 
thorized capital stock of $2,500,000, 
and' arrangements have practically 
been concluded to purchase two fac- 
tories in the automobile field. One of 
the plants is in Chicago, which will be 
the home office of the Dowse Rubber 

♦ * * 

McClod to Help Buick President. 

\V. II. McClod. traffic manager of 
the Buick Motor Co., has been made 
assistant to Walter H. Chrysler, pres- 
ident of the Company. He has been 
succeeded as traffic manager by ( ieo. 
C. Conn, former freight traffic mana- 
ger of the Pere Marquette railroad. 

♦ * ♦ 

Hi Sibley Heads Republic Publicity. 

Hi Sibley, the newspaper corre- 
spondent, is now publicity manager 
tor the Rei)ublic Motor Truck Co.. 
Alma. Mich. 


Repaired by a 













All work guaranteed for life oC Motor. 

Welding and Brazing of all metals. 


433 Goldea Gate Art., Saa Francisco, Cal. 

Pk«M. Market 8479 

Big Growth in Jordan Shipments. 

Shipments of the Jordan Motor Car 
Co. for the week ending Saturday, Xo- 
veniber 3rd, were the largest in the 
history of the organization. Twenty- 
three cars were shipped on the previ- 
ous Friday alone. The Jordan Co. in 
the 24-day period ending October 19th 
shipped cars valued at $261,775, and 
showed a net profit for the month of 
a little better than 7 per cent. The 
shi])ments for October were 27 per 
cent in excess of October one vear ago. 

* ♦ * 

Chalmers Promotes H. W. Miller. 

Harry W. Miller, formerly service 
manager for the Chalmers Motor Co.. 
Detroit, has been promoted to the po- 
sition of assistant sales manager and 
service supervisor. 

* * * 

Daniels Now Dort Advertising Mgr. 

II. S. Daniels, whose services for 
some time has been employed jointly 
by the Dort Motor Car Co. and the 
Dooley-Brennan advertising agency, 
will hereafter devote his entire time 
to the Dort organization in the ca- 
pacity of advertising manager. 

* ♦ ♦ 

Essex Leases Old Studebaker Plant. 

The Essex Motor Co.. which was re- 
cently incorporated by officers and 
stockholders of the Hudson ]\Iotor 
Car Co., has taken a lease for three 
years on the old Studebaker Plant Xo. 
Five, in Detroit. The one- and three- 
story buildings of the group contain 
60,000 square feet of floor space. 

* * ♦ 

Parker Rust-Proof Outfits at Front. 

W. C. Parker, of the Parker Rust 
Proof company of America, has re- 
ceived orders from the government for 
two comi)lcte Parker Rust Proofing 
units to be sent to Euroi)e with the 
next division of soldiers going over. 

M«it«tr Wrst." PleaKH. Wlion Writing to the \i\\ 

Olympian Absorbs Body-Building Co 

St. Clair Couzens. in charge of sal- 
and advertising for the Olympic 
Motors Co., of Pontiac. Mich., lt 
nounces the purchase by that cuir. 
pany of the Meridan Mfff- ^o. of I-^ 
dianapolis. The company manufac- 
tures bodies, and its effects will be n 
moved to Pontiac, where it will raak- 
Olympian bodies at the rate of J' 
per day. ^ ^ ^ 

Columbia Six in Three Models. 

The Columbia Motors Co.. Detror 
will give a large part of its aitentio- 
for 1918 to its four-passenger sv^^^ 
model, listed at $1,450. A ])rominer' 
feature in this car is the heat re^iila:- 
ing device, regulated by thermostat c 
control. Built also on the same cha>- - 
are the five-passenger touring^ sedin 
at $1,995 and the five-passenger tour- 
ing car at $1,295. The Continent:.' 
six-cylinder engine, SV^xAjj. develo:- 
38 horsepower at 2.000 r.p.m. Other 
details are Stromberg carbiirei'.'r 
Stewart vacuum feed. Atwater-Ki: : 
ignition and VVillard battery. Whcti- 

base is 115 inches. 

* ♦ * 

Mais Developing New Fulton Features 

Albert F. Mais, formerly prominer- 
in the development of the Studebaker 
line of trucks, is engaged in develop- 
ing some special features to be em- 
bodied in the Fulton truck, which he 
expects to show at the national show> 
next winter, when the Fulton Motor 
Truck Co., of Farmingdale. L. I., wil* 
make special exhibits at the hotels o»' 
the l;/2-ton line, to which this coni- 
panv confines its attention. 

♦ ♦ ♦ 

Many Orders for Air-O-Flex. 

A. B. Hanson, director and produc- 
tion manager of the Air-O-Flex Auto- 
mobile Corporation, of Detroit, an- 
nounces that the company has already 
received inquiries from other manufac- 
turers in regard to the Air-O-F'lex sus- 
pension cylinders, which take the place 
of springs thus avoiding fabric rup- 
ture from shock, and the friction wear 
of wheels, skidding and spinning. Mr, 
Hanson announces that the company 
will soon be ready to furnish these 
cvlinders to other manufacturers. 

♦ ♦ ♦ 

Davey Bethlehem Motors Adv. Mgr. 

Roy S. Davey, advertising manager 
of the Chalmers Motor Corporation 
since last Xovember, has resigned to 
become assistant sales manager of th^* 
Bethlehem Motors Corporation of 
Allentown. Pa. Previous to his con- 
nection with the Chalmers company 
Mr. Davey was with the Packard 
Motor Car Co. 

* * * \ 

Wells Enters Oakland Omaha Branch. | 

C. E. Wells has been appointed as- 
sistant manager of the newly organ- 
ized Omaha. Xeb., branch of the Oak- 
land Motor Car Co. Wells came to the 
Oakland Co. from the position of 
manager of the Baltimore, Md.. branch 
of the John Deere Plow Co.. and ha^ 
been connected with the implement ^ 
field for many years. 

Digitized by 


November 15. 1917 


Page 37 


(Formerly The Oldsmobile Company of California) 

An Old Established Firm With a 
New Name and New Line of Cars 


Mr. Schuyler F. Seager, president of 
this company, after a thorough investi- 
gation of the motor car field, has se- 
lected two representative lines behind 
which he feels he can honestly put the 
best efforts of his organization. 

The organization is proud of its 
service record and believes every 

owner and dealer with whom it has 
done business is a friend. The new 
company will follow the same high 
standard that has characterized the 
former company in the past. The new 
business will be conducted by the same 
organization without any change in its 

Jordan and Grant 

The success of this quality car is 
already an established fact — not 
only in California, but throughout 
the country. 

The Jordan is a car of extreme 
beauty and will demonstrate on 
any road or hill with any stock 
car made. 

The chassis includes all the uni- 
versally approved mechanical units. 

Jordan custom style bodies have 
established a new ideal in finish and 
quality of detail. It has distinctive 
lines and combined with its style is 
the element of ease and comfort. 

Full line of bodies, seven-passen- 
ger luxury car, sporting four-pas- 
senger, standard roadster, limou- 
sine, sedan de luxe and four-pas- 
senger coupe. 

The buyer who seeks efficiency 
and economy gets it in the GRANT 

The GRANT SIX averages twen- 
ty to twenty-five miles to a gallon 
of gasoline and 900 miles to a gal- 
lon of oil. The tire mileage far 
exceeds the guarantee. 

And in appearance and construc- 
tion it is a real automobile. There 
is no more enthusiastic owner than 
the man who has driven a GRANT 
SIX ten or twenty thousand miles. 
It represents real automobile value 
and the man or woman seeking a 
high-class car at a medium price 
should by all means investigate the 
Grant. Full line of bodies, 5-pas- 
senger touring, 3-passenger road- 
ster, and Sedan. 



1205 South Olive Street 

Main 3130 

':^jmr.:im' ^m •ms' jmriAm^ j^^^^ -m- <♦>•», a^ <♦> •»> S 

Mention •' Motor West." Please, When Writing to the Advertiser. 

Digitized by 


Page 38 


November 15. 1917 

Mention "Motor West," Please, When Writing to the AdvertU^j^j^g^ |-,y 


lovember 15. 1917 


Page 39 

















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Mention "Motor West," PUmis*'. When Writing to the Advertiser, 

Digitized by 


Page 40 


November 15. 1917 

] w Jhings in the 
Hccessories peld 


The principles embodied in the Detroit 
Kerosene ('arbiiretor are entirely new in 
the line of heavy fuel carburetion, the 
most distinctive feature bein^ that of 
the especially formed ventiiri. Through 
this peculiar construction, it was found 
that a destructive eddy was created at 
this point, and that this eddy action 
atomizes the fuel into a very fine float- 
ing fog. 

It is a well known fact that one of the 
necessary essentials for kerf>sene burning 
is first to atomize the fuel into as fine 


a spray or fog as possible, and by this 
action reduce the amount of heat neces- 
sary to completely vaf)orize the fuel an<l 
form a dry burning gas. 

It is also found exf»edient to raise the 
temperature' of the fuel as high as pos 
sible without causing vaporization. This 
was accomjjlished by a fire-heater which 
Riirrounds the kerosene fuel inlet and jets. 
Through this f>re heater and the erldy 
atomizing effect of the venturi, it was 
found tluit the fog (>rrK|uced was jiracti- 
cally a burning gas, re<juiriug only a very 
small amount of rlrying to produce a thor 
ouglily dry homogeneous gas, which 
would nrd precipitate in the intake or 

The ime of twr» \eiituri and two jets — 
one for low Mpcj'rl and one for high— 
m«ke^ it possible^to use a very high ve 
lr»city tlirrmgli the \eiituri at low motor 
speed, adding to the breaking up elTect 
of the e*<per'ially designed venturi. 

While tlu' ^ii\}\\\ venturi is operating at 
all tifrie^. by tin* use of the especially de 
MigfM'd sliding ventuii, as the velocity in 
('ri'H<("<, the second jet is automatically 
fill in Hfid ((perates at the higher speeds. 

While gjisoliiif is used in starting, it is 
ofilv for u very short period and depends 
entir«'l\ upr>ri the weattu'r ccwirlit ions. an<l 
only tfo'U for the length of time neces 
SMfv to Tiller the temperature of the kero 
Ht'wv to a [loint that will properly vapor 
ize it and h(dd it in ^M»«pension. TIicmp 
ratnrcM were determined with a 
f df'livering the be^^t all aroiind 

jnoficiency without impairing the volu- 
metric etticiency of the motor. 

The Detroit Kerosene Carburetor has 
only one float chamber, but by the use of 
a three way valve, gasoline is admitted 
for starting. To insure a perfect mix- 
ture, a fixed or non-a«ljustable jet is used, 
eliminating the possibility of mistakes in 
adjustment, the exact proportion of kero- 
sene being adjusted automatically by the 
e-j»eciaMy designed venturi. 

It has been found by a series of ex- 
haustive tests that by the use of the De- 
troit Kerosene Carburetor, all of the fuel 
is burned in the motor without any pre 
cipitation or carbon formation, pre ig 
nition, back-firing, or any of the other 
difficulties with which the use of kerosene 
is su[»posed to be associated. 


Widespread interest is being shown in 
the retail tire field, in the Ajax Dealer's 
Franchise, announced recently in the ad- 
vertising [>ages of ** Motor West." In- 
quiries from substantial dealers in all 
f»arts of the country are being received 
by the Ajax Rubber Co., in response to 
the announcement of the Ajax Dealer's 

**The quick resjwnse on the part of 
the tire dealers of the nation to the an- 
nouncement of the Ajax Dealer's Fran- 
chise, was not unexpected," declared H. 
L. McClaren, vice-president in charge of 
sales of Ajax Rubber Co., Inc. * * We de- 
cided upon the Franchise idea because we 
wanted to give to the tire dealer the same 
form of inwriting protection that Ajax 
tires — guarantee<l in writing .">,(>()() miles — 
give to the tire user." 

The announcement of the Ajax Deal- 
er's Franchise also brings the news of a 
new department — the Ajax Dealer's Free 
Service Hureau. This department is an 
organization of merchandising experts 
^'hose function it is to help the dealer 
with his advertising, his merchandising — 
in fact, in all ways to help him make more 
money. This service to the dealer, as the 
name implies, is free. The dealer is en 
titled to the services of this department 
from the date of his signing the Ajax 
Dealer's Franchise. 


To obviate the necessity for leaning for- 
ward tr) shift gears, the M. & H. Novelty 
Cr)., H.')7 East 24th street, Los Angeles, is 
jilacing on the market Nfellin's adjustable 
gear shift extension, which consists of an 
extension lever in three sections, by means 
of which the operator with a single move 
meut can shift gears easily, quickly and 
without moving the body. It is claimed 
that by this device the need for leaning 
«)ver is eliminated, so that the driver does 
not have to reuu)ve his eyes from the road 
at any time. The extension lever can be 
attached in a few moments by simply get- 
ting the lock nuts tight. The device is 
lull nii'kel plated. The company also puts 
out the Mellin tire lock. 


The proper lubricati*>n of spring leaves 
is an essential to the comfortable and 
economical use of the motor car. Not 
only do well oiled springs a«id to the 
easy-riding qualities of a car, but they 
act as insurance against spring breakage. 
squeaks, rapid tire wear and engine 

One of the most recent devices of this 
character that have been brought to our 
attention is that made by the Gnis Leaf 
Spring Oiler Co.. of Chicago. This little 
needful supplies an omission of which the 


majority of car designers are guilty, and 
properly applied does all that is claimed 
for it — perfectly lubricates every square 
inch, of each spring leaf. 

These oilers are built in three models — 
A, B and C. There are four sizes of 
Model A, ranging in price from 65 cents 
to 80 cents, and four of Model B, with 
prices ranging from 95 cents to $1.10 
each. Model C is listed at 45 cents to 
60 cents each. Complete Ford sets mav 
be had for $1, $1.50, $2, $2.80 and $4. 

J. E. Tryzelaar, Pacific Coast repre- 
sentative of Grus Leaf-Spring Oilers, 
whose headquarters are in Portland, Ore., 
has recently established a branch at the 
People's Oarage, 742-746 South Olive St.. 
Los Angeles, and is already doing a 
thriving business in attaching these de 
vices to cars of all makes. 


The Safetyford Starter, manufactured 
by the Safetyford Starter Co., Inc., Lo> 
Angeles, Cal., operates under the pressure 
of the driver's foot, on the floor pedal. It 
is not necessary to drill any holes in the 
car floor, because a suitable one is already 
in the floors of all stock Ford cars. It 
automatically disengages itself when the 
engines starts running or when it back 
fires. All of the simple mechanism of 
the starter is hidden under the hood. The 
Safetyfor<l sells for $11 f.o.b. Los An 
geles, and for $14 when installed. 


Owing to the agitation going on in the 
Pacific Coast States over recent head 
light legislation, every motorist is inter 
ested in bringing himself within the legal 
requirements without the sacrifice of 
driving comfort and safety. A complete 
and convenient solution for the night 
driving problem is to be had through the 

Digitized by 


November 15. 1917 


Page 41 


Spark Plugs 

Special for Ford Otn 
A 0100 


Begnlar for Maxwells 

Begnlar for Wlllys-OYerland 

Vt" Begnlar for Studebaken 

AC Plugs have proven to be the best under all conditions. That is why 80 manufacturers of Automobiles, Trucks, Tractors 
and Aeroplanes use them for regular equipment. The leading race drivers are using them. Your motor will not give its best 
performance unless equipped with AC. You will come to them in time. Why not buy a set now and note the improvement? 





Model A, $9.00 Model B, $10.00 

Rear Vietf of Silotrbeam Spotlight 

Has adjustable control to comply with require- 
ments of the lighting laws of all States. May be 
used for either left or right side of windshield. 

Detachable for Trouble Lamp or for lighting 
camp at night. Has inclosed dust-proof and 
water-proof switch. 

We sell through jobbers only, and are 

represented on the Pacific Slope by 


Los AngeleSy San Francisco, Portland and Seattle 



310 North Flower Street 


Detail of Adjustable Control Feature of Siheibeam 

Mention "Motor West." Please. When Writing to the Advertiser. 

Digitized by 


Page 42 


November 15. 1917 



;:j.i;:iiij:Jm'; i.'i::.i<:i:u.. 

fllB Replace Flat Thrust Washers and Remedy Axle Trouble ^^ 





Eyery Bailey Ball 

Thnift Bearing 


At Left (Gear Side) of Ford and Chevrolet 490 Differentials 

Bear axle breaks aad difflculties are caused chiefly by tbe flat tbniat washers at left (i^eajr 
side) of differential wearing thin and causing driye and pinion gears to get out of mesh. Tlieae 
flat washers, having but a sliding contact, cannot help but wear thin — creating great loss of 
power and wear and tear on entire car. 

But the BAILET BALL THBUST BEABING made of carefully heat treated materials 
and containing eighteen V2-ineh highest type balls, cannot wear thin, hence they keep gears 
in proper mesh, make them run smoothly and last indefinitely. 

The Bail^ bearing, by reason of the things it does, reduces friction in gears, consequently 
conserves power. Having a capacity for six times the maximum t^irust, 
every bearing bears an unquaafied guarantee that it will "stand up" 
under all conditions and hardships. 

^ Dealers, repairmen and garagemen quickly racognized the advantages of a bearing of this 

p type, and the profitable replacement business, as well as added prestige by installing Bailey Ball 

i Thrust bearings. 

I Those not already carrying the Bailey in stock will promote their own interests by communi- 

i eating with any Coast Jobber. 

1 Sold through dealers and jobbers only. List price, $3.75. 

j HUGHSON & MERTON, Coast Distributors 

i San Francisco Los Angeles Portland Seattle 


GEO. D. BAILEY CO., 1116 S. Michigan Avenue, Chicago, IlL ">>«» 

An Exact Beplaoe- 
ment. Fits to a 
part of 



iiii!iiiiiii'iiiitiiyiiiii!Hiififi;m;pv"i' fifl?"" •^. 

UHe of Osgood Long-DiHtance Lenses, 
which have been sanctioned under A.A.A. 
tests as fully complying with the provis- 
ions of the laws of the Pacific Coast 

Osgood Lenses control light through 
twelve horizontal prisms so placed on the 
inside of the lenses that all of the rays 
of light are bend downward. It is im- 
possible for any particle of light to arise 
above the legal limit of 42 inches when 
measured 75 feet or more ahead of the 
machine. Two other features of Osgood 
Lenses are the roughened glass in the cen- 
ter, cutting off the direct glare from the 
bulb and the vertically set prism which 
spreads the light widely across the road. 

The A.A.A. test established that al- 
though the light is projected for one- 
thir(i of a mile along the road, yet at no 
point docM it arise within the limited 42 
inches. The lennes may be had at any 
Pacific Coast dealer or jobber, or through 
the I'acific Coast distributor, Consolidated 
Snles Co., So Montgomery street, San 


Los Angeles is becoming quite famous 
for the quality of the glass curtain lights 
turned out* by the Perfection Auto Win- 
dow Co., which, owing to the tremendous 
increase in its hnsiness, is about to move 
from its present (quarters at 3429 South 
Main street to a perfectly appt)inted fac- 
t«»ry at Culver City, a suburb. The Per 
f«'ction Curtain Light was patented .July 
.31 of the present year, and the president 
of tlie company, H. W. Yorick, states that 
already several of the large Enstern com- 
pjinies have contracted for Perfection 
li^l^ts for their to|> e(pnj»m(Mit instead of 
the antiqunted ;in<l fragile celliiloi<l. These 

lights are of beveled plate glass in hun- 
dreds of different shapes and sizes, and 
may be quickly installed in either single 
curtains or lined tops without removing 
the top from the car, while the grip con- 
struction insures an installation which is 
leak- and rattle-proof. 

The Perfection Light for lined tops has 
a wooden back for inside frame, and re- 
quires no screws to hold it in place; out- 
side the curtain it is held without tacks 
or glue by the grip construction, and so 
firmly that it will not tear out. 


The perplexing problem of what to give 
to a motoring friend as an Xmas present 
is made very easy of solution by the 
Twitchell Gauge Co. of Chicago, which 
has prepared a special holly and mistletoe 
box for use by dealers in '^dressing up*' 
the exterior of the container in which the 
gauge is ordinarily sold. These decorat- 
ive covers are furnished free to the 
trade and make a strong appeal when dis- 
played on counters or in windows. 


An announcement of vital interest to 
the tire trade has been made by the Ra- 
cine Rubber Co., Racine, Wis. For the 
first time in the history of this old estab- 
lished company, its widely-known pro- 
ducts, the Racine Country Road Tires and 
the Racine Multi-Mile Cord Tires, are to 
be nationally advertised. 

According to H. (\ Severance, secretary 
Mud general sales manager of the Racine 
Rubber Co., the first announcement in the 
motor trade press has brought many in- 
quiries from dealers in various parts of 
the country. ** Without advertising of 
nriv kind, save word-of-mouth, Racine 

tires," he says, '*have been considered by 
dealers exceptionally good money-makers. 
Now, with this strong continuous cam- 
paign of national advertising, dealers who 
sell our tires can expect a greater volume 
of sales than ever.*' 

Production facilities in the Racine fac- 
tories have been materially increased ow- 
ing to the rapid growth of the consumer 
demand for Racine Country Road and 
Multi-Mile Cord tires, and distributors, 
located at all principal distributing points, 
can always carry a complete stock, thus 
insuring immediate delivery for the dealer. 

Many new and practical dealer helps 
are to be supplied free to dealers selling 
Racine Country Road and Multi-Mile 
Cord tires. 


Following its usual custom, the Colum- 
bus Varnish Co., of Columbus, O., has is- 
sued its tenth semi-annual trade circular, 
which goes to 20,000 automobile dealers, 
garagemen and supply men each Spring 
and Fall. This circular sets forth the 
merits of the entire line of Peerless Auto- 
mobile Specialties, and any dealer, gar- 
ageman or supply man who has been over- 
looked in this distribution will be sup- 
plied by writing to the factory. 


The Dyer Towing Device positively 
steers the following car. It can be easily 
attached within a minute's time. This 
towing device is manufactured in two 
j)arts, one of which is to be permanently 
fastened to the service car or the car tow- 
ing the other. Tt is sold for the net price 
of $6 and is manufactured bv the G. H. 
Dyer Co., 155 Brookline St..* Cambridge, 

Mf ntioM Motor West." Pleas»», When Writing to the Advertiser. 

Digitized by 


November 13. 1917 


Page 43 

For Motor Truck Upholstery 


Satisfactorily meets the scarcity-of-leather situ- 
ation. Costs less than even the poorest split 
leather but wears better. 

Comes in 60-yard rolls, 50 inches wide. Cuts 
in multiples without waste. 

You should use it to save money. 

You should use it to save leather. 

It is waterproof, washable — and its fine leather 
appearance and "feel" leave nothing to be 

Write for Tmck Special Booklet, 
Sample! and Prices 

Du Pont Fabrikoid Co. 


Works at Newbnrgh, N. Y. and 

Fairfield, Oonn. 

Canadian Ofllce and Factory: 


WoM'm LargmMi Makmrt of 

Lmathmr Snhatitni— 

If You Had 

A Hole 

In Your Pocket 

Wouldn't you stop the leakage of 
your money! Cheap plugs are money 
wasters. A weak spark cannot ex- 
plode all the gas. Install the 


''Bougie Mercedea" 

The shooting effect of the explosion 
chamber behind the Clover Leaf Elec- 
trode ensures perfect combustion even 
of a very lean mixture. 

HERZ PLUGS are doubly insulated 
with Mica and Stone. They are guar- 
anteed. We have stood behind them 
23 years. 

Ask your dealer for the "Bougie 
Mercedes" and the Pro-Mo-Tor, a 
special Herz Plug for Fords. 

JOHN D. HOWE, Upland, Cal., 

Pactfic Coast RaprMentativa 




Loa Angeles Fresno 

San Francisco Seattle 


Los Angeles 


San Franeiaco 

Loa Angelea 


San Franeiaco 

Loa Angelea 


245 W. 55th St, New York 

AL 00., Los Angeles 

San Diego 

kucball-upson oo. 


Mr. Car Dealer : 


THE L & B truck converting unit will turn your slow-moving used cars into salable 
ton and a half, two ton or larger, trucks. L & B will make up units for any 
specified chassis, avoiding the fault of trying to fit a Studebaker frame to a Ford size 
attachment. This factory service to car dealers irons out the obstacle in the truck- 
converting road to used-car profits. Torbensen Internal Gear, Sheldon Worm type and 
Chain type Axles, in 1 V2 and 2-ton sizes, in stock. Larger sizes to order. 

JVrite today, tell us what you have on the floor, and We 
will advise cost of making up units to correspond : 



OtHcrn and Salearoom: 1416 So. Loa Angelea St. Factorj: 54 S. Boyle 


Mfntion "Motor West."' Please, When Writinjf to the Advertiser. 

Digitized by 


Page 44 


November 15. 1917 

A bore has been defined as a 
motorist who wants to tell 
you about his wonderful 
mileage experience with 
Kelly-Springfield Tires when 
you want to tell him about 

Kclly-Springficld Tire Co. 

Executive Offices 

Seventh Ave. at 57th St., New York. 

General Sales Department 

1900 Euclid Ave., Cleveland, O. 

Los Angeles, Cal. — S. F. Seager & Co. has been incor- 
porated for $100,(K)0, subscribed $300. by S. F. Seager. k 
S. Weaver and M. E. Plasterer. — The Turner-\\'hitfor< 
Co.. Ross. Detroiter and Woods Dual Power car dealer 
has moved to 2122 W. Pico St. — The Hamilton Tire A: 
Rubber Co. has taken the agency for Lancaster tires. — 
The Service Truck Co., new Service truck dealer, has II- 
cated at 940 S. Los Angeles St. — The Dawes Motor Truck 
Co., new distributor of Utility truck attachments, ha? 

opened quarters at '1044 S. Olive St. 

, « « « 

Long Beach, Cal. — The Hutchinson Auto Co. has taken 
the Inter-State car agency. — J. J. Barton has bought tht 

Central Garage. 

« « « 

Santa Barbara, Cal. — Franklin Ritchie. Inc.. have taken 

the agency for Packard cars and trucks. 

« « « 

Exeter, Cal. — Harry Kamp has sold his interest in tht- 

Square Deal Garage to Karl A. Machetanz. 

« « « 

Selma, Cal. — P. H. Turner of Turner & Northrup ha< 
sold his interest in the Selma Garage to L. W. Davis an«l 

[. O. Hagan. 

« « « 

Madera, Cal. — J. L. Freeman has again become owner 

of the Mariposa Big Tree Garage, purchasing it from D. 

C. Longwill. 

« « « 

Corona, Cal. — Walter Yance has taken the Willard 
storage batterv service station. 

♦ ♦ ♦ 

Concord, Cal. — R. Kroneder and Herr>- Herberd have 

purchased Agler's Ciarage. 

« « « 

Sonoma, Cal. — The Bear Flag Garage has taken the 

Cadillac agency. 

♦ ♦ ♦ 

Sacramento, Cal. — The James S. Remick Co. has taken 
the aj^ency for Kelly-Spring tires. — The J, J. Jacobs Co.. 
Studebaker distributor, will occupy a new building con- 
taining 12.000 square feet of floor space. 

« « « 

Ontario, Cal. — The Ontario Auto Electric Works ha^ 
become a Willard battery service station. 

« « « 

Tacoma, Wash. — The Puget Sound Battery- Co.. 72"^ 
Pacific .\ve.. has taken the Willard battery service agency. 
— B. D. (iorrell has taken the agency for Philadelphia 
storage batteries and has opened quarters at 762 Broatl- 


♦ ♦ ♦ 

Moscow, Ida. — .\. F. Frost has taken the Oldsmobile 
agencv for Latah countv. 

' * ♦ ♦ 

Spokane, Wash. — The Universal .-Xuto Co. will have a 
jj^arage erected for it costing: $20,000 and containing 12,(.K>" 
square feet on Second Ave., near Post St. 

« « « 

Sacramento, Cal. — Mrs. James F. Pieper will mana«:o 
the Marmon and F'ederal agency business of her husband. 
James V. Pie])cr. during his service in the army. 

♦ ♦ ♦ 

Stockton, Cal. — The Reed Tire Co., Sacramento, ha< 
opened a branch here in charge of James Reed. 

♦ * * 

Fresno, Cal. — The Lichtenberger-Ferguson Co. of San 
I'Vancisco and Los Angeles. Xorwalk tire distributpr, has 
o])cne(l a branch here in charge of E. M. Elliott to care 
tor the San Joaquin X'alley territory. 

St." l'leas««. When Writing to the Adverti 

' *'''6igitized by 


November 15. 1917 


Page 45 

It's A Mistake 

to buy an engine which depends upon bat- 
teries for ignition : because your engine 's 
ability depends more upon your ignition 
system than upon any other factor. 
It is essential, then, that you select only 
the most reliable ignition method. 
Magneto ignition has proved to be the 
most reliable method, and the most relia- 
ble magneto has proved to be the 


The ig^nition system which has been on the win- 
ner of every worth-while contest of motor cars, 
motor boats, motorcycles and aeroplanes. 


Write for Catalogue 

Bosch Magneto Co. -:- A^ea; York 

Coamt Branch: 1324 Van Nm»» Avmnam, San FrancUeo 
Coast Distributort: E. A. Featherttone, Los An^elM 
Ballou ft Wriirht, Portland andSaattU 
Kimball - Upson Co.. Sacramento 




B - 1500 lb 
C -2000 lb 



A ■ $85.00 
B • $100.00 
C ■ $115.00 




Writm for Catalog and D^almrM' Fropoaition 


Manufacturers Representative 
112 Market Street San Francisco, CaL 

Mention •'Motor West." IMeasf, When Writing to the Advertiser. 

Digitized by 


Page 46 


NoTenfaer 13. 1917 

"The Best Oil 
For Our Cars' 


—J. W, Leavitt & Co., San Franciscc; — ''From 
cmr txhatuitlve \m\m of Zerolane, we think it is 
the beet oil for um in onr oars/' 


—American Antomobile Co., Tacoma — "tried 
Zerolene in Reo oars; results so good that we 
have been entirely oonverted/' 


— licacli-Frawlcy Motor Co., San Francisco — 
" excellent mileage with minimum carboniza- 


— Cuyler lice, Oakland— '* Zerolene has given 
us perfect satisfaction/' 


Tke SioMdjud Oil for Motor Cars 

Bndorsed by Leading Oar Distributors. 

—because the records of their service depart- 
ments show that Zerolene, correctly refined 
from California asphalt-base crude, gives per- 
fect lubrication— less wear, more power, least 
carbon deposit. 

Doalors overy whore and at our 
sorvioo stations. 

Standard Oil Company 


San Francisco, Cal. — Collins & Flynn have leased the 
entire three-story building, containing 40,000 square feet, 
at Golden Gate Ave. and Polk St., for automobile sales- 
rooms and shops. — F. D. Gould has leased the entire top 
floor, containing 10,000 square feet, of the building at 
Cjolden Gate Ave. and Polk St., for an automobile paint- 
ing shop. — The Cleveland Auto Co., used car dealer, has 
located at 512 Golden Gate Ave. — The California Motor 
Sales Co., new Olympian dealer, has located at 1319 Van 
Ness Ave. — W. L. Hughson has opened new Ford sales 
rooms adjoining the Pacific KisselKar quarters. — J. W. 
Leavitt & Co. have opened service department quarters 
at State and F Sts.—The Smith Garage, 819-25 Ellis St., 
has been purchased by A. B. Barkman. — The U. S. V'ul- 
canizer Mfg. Co., has opened a vulcanizing store at 276 
• Golden Gate Ave. — Richard E. Mittelsteedt has acquired 
a half interest in the California Tire & Rubber Co. 

4^ « 4^ 

HoUister, Cal. — Wilson & Thompson have taken the 
agency for the Fagaeol truck. — The HoUister Garage has 
taken the Dodge car agency. 

* * ♦ 

Davis, Cal. — W. A. Bloodworth has purchased the Hoff- 
man Garage. 

* * * 

Pasadena, Cal. — The Kendall Auto Co. has taken the 
Stearns car agency. 

* * * 

Stockton, Cal. — The W. L. Maxwell Co. has taken the 
Prest-O-Lite battery service station. 

* * ♦ 

Hanford, Cal. — Percy E. Taber is in charge of the 
Chevrolet branch agency here. 

* * ♦ 

Oakland, Cal.— Mullins & Costello, 2750 Broadway, have 
been appointed local agents for the Power Rubber Co. 
of San Francisco. Racine tire distributor. — The Auto Bat- 
tery Co. has located in larger quarters at 3044 Broadway. 

Motor \\«M. " rifRSo. Whrn Wrjtmc to tho AdTe>rn«rr. 

Digitized by 


Digitized by 


Maxwell Trucks Keep 
Salesmen Busy 

The Maxwell one ton truck will make several millions of dollars 
gross profits for Maxwell dealers this year. 

Maxwell dealers made $12,000,000 gross last year, selling the 
economical, efficient and popular Maxwell passenger car. 

This year our volume of truck production is big enough so that we 
can place these vehicles — the Marvel of their class— in the hands of 
all our dealers. 

The insistent demand for Maxwell trucks is growing DAILY. 

Our dealers will make more this year than they did last year on 
passenger cars, because they will sell more cars. 

And added to this will be the millions in profits from truck sales. 

It is an excellent situation for a dealer to be handling a line of 
SURE SELLERS like the Maxwell cars and trucks. 

Each of our distributors still has good dealerships to sign up. 
This is YOUR opportunity. 

Maxwell Motor Sales Corporation 

Detroit, Michigan 

Mt'iition Motoi Wfst." PlruKe. When Writing to the Advertiser. 

Digitized by 


December 1. 1917 


Page I 





We sized up the light car field— made a thorough study of each car in the class. The 
evidence overwhelmingly favored the Briscoe. 

On this wonderful car with the half-million dollar motor we found those features and 
extras we would expect only on the higher priced cars. 

We tested Briscoe economy — found 25 to 30 miles to the gallon the usual thing— found 
the Briscoe exceptionally light on tires. 

Here, we decided, is the greatest light car value we can offer. We chose the Briscoe— 
and our ever-growing profits show us we made no mistake. 



That's the unanimous verdict. Briscoe dealers everywhere are making money. The 
Briscoe Franchise is worth thousands of dollars a year. Perhaps your territory is open. 
Address — 


Dept. 133, Jackson, Michigan. 

Montioii "Motor Wost," I*Ieast'. Whm Writinjr to tl\ 

Digitized by 


Page 2 MOTOR WEST December I. 1917 

Mention "Motor WVst," Please, When Writing to the Advertise] 

digitized by 


December I. 1917 



Page 3 




A-B-C Starter Co 37 

Aowon Motor Truck Oo 39 

AJ9X Babbor Co. Back Coy. 

Armlodor Co., The 37 

Asto Gear k Parts Co 30 

AvtomoMIe AcoeMoriea Co 40 


Bailey, Geo. D., Co 33 

Bailey Noii.Stall Differ. Corp. . . 40 

BeUeme Hotel 34 

Beech Magneto Co 37 

Boeaert Corp 41 

Btiaeoe Motor Corp 1 


Caabria Spring Co 39 

Carter it Vanberg 36 

Champion Ignition Co 21 

Champion Sp'k Plug Co. Front Coy. 
Clyde Oara Co 40 


Denby Motor Truck Co 2 

Detroit Keroaene Carburetor Co. 41 
Duplex Truck Co 38 

Elgin Motor Car Corp 36 

Fatten Motor Truck Co 39 


General Motors Truck Co 37 

Ooedrich, B. F., Co 41 


Harronn Motors Corp 39 

Hen it Co 33 

Hood Tire Co 27 

Hnghea, The Photographer. . . .41 
Hirlbnrt Motor Truck Co 41 

International Mot. Co. Third Coy. 

Jahns Anto Mch. Works 38 


KeUogg Mfg. Co 39 


Lane Bros. Co 36 

L. A. Warehouse Co 41 

L II B Truck Mfg. Co 31 


Maxwell Mot. Sales Corp. 2nd Coy. 
MoGraw Tire it Bubber Co. . . 4 
Mutty, L. J.. Co 29 

New Era Spring it Spec. Co. . . 39 


Ol3rmpian Motor Co 41 


PhUadelphia Stor. Bat. Co 37 

Puente OU Co 41 


Bacine Bubber Co 26, 26 

BiYes Mfg. Co., Geo. H 41 


S II M Lamp Co 37 

Selden Truck Sales Co 23 

Standard Oil Co 31 

Stanwood Equipment Co 35 

St. Francis Hotel 33 

Sunderman Corp 36 

Superior Motor Power Co 39 

Twitchell Gauge Co 3 


Union Oil Co 39 

U. S. Spring Co., Inc 36 


Walker Ke-Les Lock Co 36 

WiUiams Mfg. Co 3 

Wisconsin Motor Mfg. Co 40 

Wright Motor Car Co 41 



for a 




Model A, $9. 00 Model B, $10. 00 

Rear Vin of Silveihtam Spotlight 

Has adjustable control to comply with require- 
ments of the lighting laws of all States. May be 
used for either left or right side of windshield. 

Detachable for Trouble Lamp or for lighting 
camp at night. Has inclosed dust-proof and 
water-proof switch. 

We sell through jobbers only, and are 

represented on the Pacific Slope by 


Los Angeles, San Francisco, Pordand and Seattle 



310 North Flower Street SANTA ANA, CAL. 

Detail of Adjustable Control Feature of Siloerbeam 


Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 

Page 4 M O T O R W E S T December I. 1917 

v/zurK, lYiutur ot ouuuiy v>u w^pnnKueia, ivio. 

Quigley Tire & Rubber Co Memphis, Tenn. 

Fort Wayne Oil & Supply Co Fort Wayne, Ind. 

J. N. Johnson Company Minneapolis, Minn. 

The Harry Svensgaard Sales Corporation Detroit, Mich. 

Universal Accessories Co Indianapolis, Ind. 

Bei*kman Auto Tire Co Atlanta, Ga. 

Appeal Manufacturing & Jobbing Co Los Anireles, Cal. 

GfKMlman Tire Company Los Angeles, Cal. 

W. T. Hale & Son Dodge City, Kansas 

McGraw, Imperial, Pullman and Congress Tires and Inner 
Tubes give satisfaction to the user and insure a profitable, 
growing business to dealers. 

You will be interested in the details of the McGraw 
proposition. Write today. 


East Palestine^ Ohio 
DhlrihuUng Warehouses f r New York r t Atlanta r r Sl Louis t t Siin FrwmcUeo 

Mi'HtioM "Motor Wist, " Pleas.-. Wlu-ii Writing to the Advertiser. 3'^'^^Cl Dy V^ ^_^ 

■'^mmmm mm^^mi^m m m ;< L 

The MDTaniNB Authdrity dp the Pabifib Cdabt 





VOL. XXVIII.. No. 4 


$2.00 PER YEAR 


Prosperity Universal in the Pacific 
Northwest, Money Plentiful — Deal- 
ers Go East to Hurry Deliveries. 

Prosperity is the almost universal 
condition among: the various indus- 
tries in the Pacific Northwest today, 
regardless of any slackening in activ- 
ity which may appear in any other 
part of the country. Money is said to 
be in more general and rapid circula- 
tion in the Seattle territory than it has 
been at any time since the height of 
the Klondyke rush nineteen years ago. 
While the business activity is probably 
due primarily to unusually bountiful 
grain harvests, the rapid growth of the 
shipbuilding industries is another 
factor. Men working in the shipyards 
are getting an average of $6 a day and 
even with this inducement it is often 
impossible to find enough men to do 
the work required. The volume of 
automobile sales has risen with a 
jump. Numerous dealers are ahead of 
their allotments and are demanding 
more cars from the factories, some of 
them visiting the Eastern factories to 
press their claims. 

Elgin Enters Southwest Territory. 

The Irving Motor Car Co. of Los 
Angeles. Cal., has taken the agency for 
the six-cylinder Elgin throughout 
Southern California and the state of 
Arizona. The Elgin car is manufac- 
tured by the Elgin Motor Car Corp. 
of Chicago and is produced in two 
models, a four-passenger roadster and 
a five-passenger touring car. The con- 
tract for the far Southwestern territory 
was effected during the recent visit 
to the Coast of J. P. Winterson, act- 
ing as representative for the Elgin 
company. Two carloads of Elgins are 
already en route for the Coast. While 
comparatively a new company, com- 
pared with many other long estab- 
lished companies, the Elgin company's 

career has been from the start one of 
rapid, uninterrupted growth. In the 
second season of production the com- 
pany has expanded its production from 
3,500 to 8,000 cars. Prominent among 
the chief features of Elgin design is 
the six-cylinder engine, which is valve- 
in-head and develops thirty-five horse- 
power. The Elgin has demonstrated its 
sturdiness and worth by a series of 
record-breaking performances. An 
Elgin six established a new mark when 
it was driven from Miami Florida, to 
Chicago, 1,626 miles, in sixty-seven 
and one-half running hours. In the 
two days' run held under the manage- 
ment of the Chicago Auto Clubs an 
Elgin car finished with a perfect score 
and an average of 25.6 miles to the 
gallon of gasoline. Recently one of 
these cars appeared on the Pacific 
Coast during a 12,000-mile scouting 
expedition to log the proposed mili- 
tary highways of the United States. 

Slack Taken Up From Small Dealer. 

Henry Krohn. sales manager of the 
Paige-Detroit Motor Car Co., expects 
the curtailment of 40 per cent in the 
output of passenger cars to clear up 
the atmosphere of uncertainty won- 
derfully. He was so quoted while in 
Portland a week ago. He said that 
distributors who handle a large volume 
of cars will not be curtailed greatly in 
their quotas, but that the slack will be 
taken up from the dealers able to do 
onlv a small business. 

Oregon Motor Dept. Congested. 

Secretary of state Olcott of Oregon 
has issued a warning to Oregon motor- 
ists that the business of the automo- 
bile department of his office is liable 
to become so congested by Jan. 1 that 
unless applications are sent in at once 
it may become a physical i"mpossibility 
to forward the licenses on the day of 
receipt of the application. Nearly 49.- 
000 motor vehicles have been licensed 
in the state for the current year, but 
with applications for 4,000 licenses for 
1918 had been received by the secre- 
tarv when he issued his warning. 

WEEK OF FEB. 6-13 

Will Be Held in the New City Audi- 
torium Under Auspices of the Local 
Dealers' Association. 

Portland, Ore., will hold its annual 
automobile show the second week in 
I'ebruary of the coming year, Feb. 6 
to 13 inclusive. Greater interest in 
this year's show than that enjoyed by 
any previous display in Oregon is con- 
fidently expected, for the demand for 
motor cars is greater at this season 
than has ever before been the case in 
the Northwest. The people of the 
state seem to be just arousing to the 
possibilities of late fall and winter 
motoring in the uniform Pacific Coast 
climate. Money is much more plenti- 
ful than was the case last year. The 
settlement of the shipyards strike has 
removed a depressing influence, finan- 
cially and otherwise, and the demand 
for spruce lumber will put more money 
than ever into circulation. Practically 
the whole of the enormous output of 
spruce required to fill the government's 
airplane program must come from 
western Oregon and Washington. In 
the eastern part of the state the farm- 
ers have done well, despite a shortage 
in the wheat crop, because of the high 
prices paid for all the wheat they could 

The Portland show, held under the 
management of the local dealers' as- 
sociation, will be staged in the new 
city auditorium, which covers an en- 
tire block. It will provide much more 
room than was available in the local 
armory building, the scene of last year's 
display. Between 175 and 200 new 
cars will be shown on the first floor 
and the basement has also been en- 
gaged for the holding of a truck show. 
In addition there will be a display of 
used cars for the first time at a Port- 
land automobile show. 

Digitized by 


Page 6 


December I. 1917 



Board of Supervisors Has Five 
Statutes Under Discussion Designed 
to Put an Eind to Thievery. 

As a result of the active fight on the 
part of automobile men and car own- 
ers in San Francisco for the passing 
of state laws framed to check the here- 
tofore generally successful operations 
of motor car and tire thieves, the San 
Francisco board of supervisors has 
taken five of the proposed anti-car- 
theft statutes under its favorable con- 
sideration. The belief is that the in- 
corporation of these statutes into the 
municipal body of laws of San Fran- 
cisco will hasten their adoption by 
many smaller cities and towns 
throughout the state, which will be an 
immense aid in having them finally 
passed at Sacramento as laws for the 
entire state. One ordinance would 
compel all dealers in second-hand motor 
vehicles and accessories to make a 
daily record of all purchases, sales or 
exchanges in these articles to the city 
police. Another ordinance prohibits 
the buying, selling, receiving or know- 
ingly having in possession motor ve- 
hicles or motor vehicle engines from 
which the numbers or marks of identi- 
fication have been removed or altered. 
The third ordinance would oblige all 
persons engaged in the business of 
wrecking motor vehicles to make a 
daily report of all such transactions to 
the police. The fourth ordinance com- 
pels all garage and repair shop opera- 
tors to keep a record of all damaged 
and partially dismantled cars which 
they receive and handle and file a daily 
report with the police. Ordinance five 
will be especially designed to mar the 
thriving career of the automobile 
tire thief, but the framing of this law 
has been hindered by realization of 
the difficulty of inducing the majority 
of tire factories to allow their serial 
numbers to remain on the casings. 

Sandow Truck in Spokane Territory. 
The Tinkel Motor Truck & Supply 
Co., Spokane, Wash., has been formed 
by M. S. Tinkel. L. C. Elder and Ed- 
ward Jones, to handle Sandow trucks 
in eastern Washington and northern 

Phoenix Attachment in Inland Empire 

Highhouse & Sandusky of Spokane, 
Wash.. Crow-Elkhart dealers for the 
Inland Empire territory, have secured 
the Phoenix truck maker agency from 
Lawrence G. Nicolai, Coast sales 

McNaull Tires Now On Coast. 

Readers of "Motor West" will recall 
that, two years ago, a story appeared 
in its columns relating the experiences 
of a transcontinental tour of J. R. 
Ford, who was making an experi- 
mental test of McNaull tires, manu- 
factured in Toledo, O. Mr. Ford ar- 
rived at Los Angeles with almost a 
perfect record, he having experienced 
but one puncture on his entire trav- 
els, covering over 4,000 miles, a large 
part of which was made in a test 
through the Colorado Rockies, cover- 
ing nearly every mountain grade and 
pass in that section. 

Upon his arrival on the Coast, it 
was Mr. Ford's intention to establish 
this territory for the McNaull Co., but 
due to the enormous increase in busi- 
ness in the established territory in the 
East, his company was unable to make 
shipments. Since then, an addition to 
their plant has been constructed, and 
the output materially increased, and 
the company has just opened its Pa- 
cific Coast headquarters at 500 Van 
Ness Avenue, San Francisco, under 
the management of the Cushman Co. 
A distributing center for Southern 
California will be opened in Los An- 
geles within the next 30 days, Nathan 
Bershon taking charge of that district. 
Portland and Seattle will immediately 
follow, so we are advised. 

The claims for the McNaull tire are 
that it reduces friction and eliminates 
blow-outs and rim-cuts. The tire is 
40 per cent oversize and the sidewalls 
supported by a pair of steel flanges. It 
carries lower air pressure than the tire 
of ordinary construction, reduces the 
road shock, and is much easier riding. 
It makes an attractive looking equip- 
ment on any automobile. 

California Has 292,494 Cars. 

California has registered 292,494 
motor cars and trucks, according to 
figures issued for November 17 by the 
state motor vehicle department. They 
have brought for the year a total of 
$2,674,354 in receipts. Automobile 
dealers doing business in the state 
numbered 2,298 and paid in fees 
amounting to $796. Total receipts to 
date on taxes collected by the state 
from the motor vehicle industry 
amount to $2,801,394. 

Hoelle Forms Own Tire Company. 

E. Hoelle, formerly of the sporting 
goods department of the Pacific Hard- 
ware & Steel Co., of San Francisco, 
has organized the Hoelle Rubber 
Sales Co., and has taken over the bus- 
iness of J. H. Ahlers & Co., the Cen- 
tury-Plainfield tire dealers for San 
Francisco. Mr. Hoelle is well experi- 
enced in automobile accessories, and 
especially tires, and has many acquaint- 
ances in the trade. 

Touring to the Coast in Winter. 

The first winter motor car tour be- 
tween Michigan and California, wi= 
begun November 16th when J. V. Tcm- 
pleton and his wife started from iht 
Detroit Weatherproof Body Co.'s fac- 
tory in Pontiac, Mich., for Los An- 
geles. The first winter tourists will 
eat, sleep and travel all the way ia 
their car, which is equipped with a De- 
troit Weatherproof Top. Templcton. 
who is connected with the sales de- 
partment of the Detroit Weatherproof 
Body Co. will sig^n up dealers for his 
company and to put through new con- 
tracts for tops with present dealers. 

Mrs. Templeton is an experienced 
driver and will pilot the car half way. 
while Mr. Templeton will cook half 
the meals, the wayfarers planning to 
purchase their food fresh from farm- 
houses along the route, and cook it on 
a special stove attached to the motor. 
Two cots, stretching from the rear of 
the back seat to the front will be used 
for sleeping purposes. These will be 
folded up in the day time, and will 
thus occupy small space when not in 

Chevrolet Sub-Branch for Northwest 

Chevrolet cars destined for the num- 
erous dealers handling that make of 
car throughout the Pacific Northwest 
will be distributed from a wholesale 
branch recently opened in Portland by 
the Chevrolet Motor Co. of California. 
A four-story warehouse building has 
been leased by A. L. Warmington. 
treasurer for the Chevrolet Motor Co. 
of California and here a large stock of 
the various Chevrolet models will be 
kept to fill dealers' orders. 

New Grant Retail in Seattle. 

Grant Six cars will be retailed in 
Seattle, Wash., and King County by 
the Grant Six Sales Co., organized by 
C. D. Porter and J. W, Watcrhouse. 
Edwin P. Campbell, of the Campbell 
Motor Car Co.. of Seattle, will here- 
after concentrate on the wholesale sale> 
of Grant cars. 

Master Carburetors Shipped to N. Z. 

Two hundred and forty-four Master 
carburetors, sent in response to the 
initial order of a dealer in Hastings, 
Xew Zealand, were recently shipped 
by the Master Carburetor Co. of Los 
Angeles, Cal. 

Heads Stewart-Warner Branch. 

William Rudolph will succeed J. B. 
Suess as manager of the San Fran- 
cisco, Cal., branch of the Stewart- 
Warner Corp. Suess has left San 
Francisco and will remain at the 
company's headquarters at Chicaijo 
till after the first of the year, when he 
will join the aviation corps of the 
United States 

Digitized by 


December 1. 1917 



Page 7 

£merson Predicts Big 1918 Season. 

P. L. Emerson, sales manager of the 
Olds Motor Works, of Lansing, Mich., 
is visiting dealers on the Pacific Coast 
and securing first-hand information of 
trade conditions here so that the Olds 
company will be able to make proper 
apportionment of the coming season's 
output for the Coast territory. Mr. 
Emerson is the most optimistic visitor 
that has visited this section for a long 
time. He believes that the coming 
season will set another new record in 
the history of the industry, and that 
the only limit is that of supply in the 
raw material market. He says that 
freight cars are available for the Coast 
business. Mr. Emerson says that the 
General Motors Co. is preparing to 
greatly increase the output of its plant, 
and that this action was taken only 
after careful consideration of the 
future prospects and prosperity of the 

Famous Car Helps Bond Sales. 

A big Locomobile of Portland, Ore., 
is in a fair way to become the most 
famous war-time car in America. In 
the June campaign for the sale of the 
Liberty Loan bonds the big car car- 
ried a party of speakers into the 
remote centers of Oregon population. 
It was then heralded as the "yellow 
demon." When the second Liberty 
Loan came along the car again cov- 
ered 1,300 miles of Oregon roads and 
because of the successful sale attend- 
ing the party the car was named the 
^'million dollar special." Now, Eric V. 
Hauser, owner of the car as well as of 
the big Multnomah Hotel and garage 
at Portland, has presented the "yel- 
low demon" to the Y. M. C. A. team 
which raises the most money for the 
''hut" work on the firing line in France. 
The car which the hotel man has giv- 
en away originally cost $5,100. It was 
rebuilt recently at a cost of $2,200. 
Today the "yellow demon" is con- 
ceded to be the finest car in Oregon. 
It is probable that the allied bazaar 
will sell the yellow car at auction. 

Indiana Truck Head Visits Northwest. 

C. G. Barley, president 'of the In- 
diana Truck Corp., was a recent visi- 
tor in Portland. Ore., where he was the 
guest of F. W. Vogler, president of the 
Northwest Auto Co., Distributing In- 
diana trucks in Oregon, Washington, 
Idaho and part of Montana. Barley 
said that the business of his company 
has increased 400 per cent in the past 
two years. 

New Ownership in Spokane Velie. 

The Inter-State Auto Co. of Spo- 
kane. Wash., is now jointly owned by 
C. L. Christopherson and B. F. Adair. 
The firm holds the agency for the 
V^elie car. 

Holland with Phila. Storage Battery. 
The Philadelphia Storage Battery 
Co. has acquired the services of Wal- 
ter E. Holland to take charge of re- 
search work connected with the man- 
ufacture of Philadelphia Diamond 
Grid Batteries for use in electric 
pleasure and comn^ercial cars and 
starting, lighting and ignition systems 
on gasoline cars. Mr. Holland for ten 
years was connected with the Edison 
interests of Orange, N. J., and since 
resigning his position of chief elec- 
trical engineer of the Edison Storage 
Battery Co., has had broad experience 
in the design and application of stor- 
age batteries for electric pleasure cars, 
trucks and industrial trucks, having 
held the positions of research engi- 
neer of the Anderson Electric Car Co., 
Detroit, and Pacific Coast representa- 
tive of the Walker Vehicle Co., Chi- 
cago, and of the Elwell-Parker Elec- 
tric Co., Cleveland'. The many friends 
of the Philadelphia Diamond Grid Bat- 
tery will be glad to know that Mr. Hol- 
land's efforts will be directed toward 
improving still further this already 
famous battery and adapting it to spe- 
cial needs. 


Chandler Man Makes Oriental Trip. 

F. B. Keip, factory representative 
for the Chandler Motor Car Co. 
throughout the Pacific region, recently 
visited San Francisco on his return 
from a tour which took in over 30,000 
miles of the Orient. Keip's travels 
took him to Hawaii, the Fiji Islands, 
New Zealand, Australia, Tasmania, 
Java, Sumatra, the Federated Malay 
States, the British Strait Settlements, 
Siam, French Indo-China, Hongkong, 
Shanghai, China, the Philippine Islands 
and Japan. En route he closed ten 
Chandler car agencies. American cars, 
according to Keip, hold up better 
under the primitive road conditions of 
the East than European cars, which 
seemingly are built only for the fine 
highways of Europe. Java leads all 
the other Oriental countries in the 
matter of good roads, having a splen- 
did highway system for almost its en- 
tire length. Throughout the Orient 
the average price of gasoline is 70 
cents gold a gallon and that of lubri- 
cating oil, $2 a gallon. 

Spokane Market Takes 300 Fords. 

The importance of Spokane, Wash., 
as a motor car market was recently 
demonstrated when a shipment of 300 
Ford cars was hastily rushed to that 
city to enable local agents to catch up 
with their orders. P. J. Garnett has 
been appointed district manager for 
the Ford Motor Co., with headquar- 
ters in Spokane, for the district which 
includes, in addition to the Spokane 
territory, western Montana and north- 
ern Idaho. 

Island People Wealthy and Prefer 
High-Priced Cars— $3,000,000 Spent 
for Roads — Gasoline is Cheap. 

J. H. Liston, formerly with the 
Standard Parts Co., of Cleveland, has 
returned from an extended trip to 
Hawaii. He found the automobile 
business in Hawaii and other islands 
exceptionally good, and was favorably 
impressed by the absence of cheap 
cars. The people of the islands are 
wealthy. Over $3,000,000 will be spent 
on roads this year. There is a chance 
to develop good business there, he 
says. Rental automobiles are numer- 
ous and do a good business at a rate 
of from $2 to $2.50 per hour. The 
population is 90 per cent Chinese and 
Japanese and in the near future the 
islands will be placed under military 
protection. Mr. Liston found that 
training camps on the islands had 
25,000 soldiers preparing. At Pearl 
Harbor is located the world's largest 
and most powerful wireless station, 
with communication with Sayville, 
Long Island. The cities are typically 
Oriental, with narrow streets splendid- 
ly paved. The traffic and parking or- 
dinances are similar to those of many 
American cities. One strange feature 
he found was the gasoline price, which 
is I9y2 cents at wholesale and 22 cents 
at retail, in spite of the fact that the 
gasoline is all brought from Califor- 

So. Cal. Takes 25,156 Cars, 10 Months. 

The ten southern counties of Cali- 
fornia registered 2,538 new motor cars 
and 211 new motor trucks during the 
month of October. The month just 
closed shows a decided improvement 
over the low registration mark of 1,- 
964 cars and 185 trucks reached in 
September. October car and truck 
sales in Southern California were sur- 
passed only by those of January and 
March, when conditions throughout 
the entire country were much more 
favorable than now. During the first 
ten months of 1917 a total of 25,156 
cars and 1,868 trucks have been ab- 
sorbed by the population of Southern 

New Tire Store in San Francisco. 

Calif & Todd have opened a new 
tire store at 1942 Van Ness Ave., San 
Francisco, and will make the Good- 
year Cord their leader. Mr. Todd was 
with the Kelly-Springfield Tire Co. for 
20 years, while Calif has been a city 
salesman for several vears. 

Digitized by 


Page 8 


December I. 1917 



Approach of Winter Brings No Let- 
Up Despite Higher Prices — Motor 
Truck Sales Increase During Year. 

Automobile sales in British Colum- 
bia are holding up well against the 
approach of Winter. Since the begin- 
ning of June more than 1,500 cars have 
been absorbed by the Canadian Pa- 
cific region and during the month of 
September 275 cars were delivered to 
British Columbia buyers. The chief 
obstacle is in obtaining of deliveries, a 
condition resulting from the entrance 
of the United States into the world 
war. Another difficulty arises from 
the marked increase made necessary 
in the prices of American cars. A car 
selling at $1,385 f.o.b. factory is re- 
tailed at $1,750 in Vancouver. Other 
cars coming from the United States 
have their prices increased in the same 
ratio. Motor truck sales have in- 
creased greatly during the summer, 
the demand being for all sizes from 
the light delivery cars and truck at- 
tachments to heavy 3- and 5-ton 
motor trucks. 

Claims Running Broad-Jump Record. 

The Studebaker dealer in San Luis 
Obispo, Cal.. claims the world's rec- 
ord for that car in the running broad- 
jump. With a huge crowd lined up 
on both sides of the main street to 
witness the spectacular leap, the 
driver took the incline at a mile-a- 
minute speed, shooting his car through 
space for a distance of 79 feet 4 in- 
ches. Not a particle of damage was 
suffered by the Studebaker in the 
jump — not a bolt loosened and not a 
single piece of mechanism out of 
place. No adjustments were made of 
any kind, either before or after the 
plunge through space. 

Hertz Takes Armleder Agency. 

Arthur H. Hertz, located at 112 
Market St., San Francisco, has been 
appointed district manager of sales on 
the Pacific Coast for the O. Armleder 
Co., Cincinnati, O., manufacturer of 
Armleder trucks. The O. Armleder 
Co. has provided for its export busi- 
ness by appointing David H. Bella- 
more. 115 Broadway, New York City, 
as export manager. 

Johnson Joins Hanshue-Apperson. 

Ernest W. Johnson will assist Harris 
M. Hanshue, manager of the Apper- 
son branch in Los Angeles, in the 
firm's retail department. 

Kissel Has Large Japanese Order. 

The Portland, Ore., branch of the 
Pacific KisselKar Co. recently did a 
big stroke of business when it sold 
Federal trucks and used cars valued 
at a total of about $20,000 to Japanese 
interests. The sale was negotiated by 
Del Wright, manager of the Portland 
branch, and A. S. Robinson, North- 
west manager of the KisselKar with 
headquarters in Seattle, but the trucks 
and used cars have been taken from 
the stock of the Portland branch. 
Owing to the lack of trans-Pacific 
shipping facilities from Portland the 
cars have been shipped by rail to Se- 
attle, where they will be transferred 
to one of the Japanese liners. 

Couzens Predicts Big Coast Business. 

St. Clair Couzens, sales and adver- 
tising manager of the Olympian Mo- 
tors Co., of Pontiac, Mich., has reports 
from Coast dealers who tell him that 
it will be possible to place 2,000 Olym- 
pian cars in this territory within a 
year. Mr. Couzens says that there is 
absolutely nothing the matter with 
business west of the Rocky Mountains. 

Cole Agents in Trans-Bay Region. 

The Griffin-MacLean Motor Co. of 
Oakland, Cal., has taken the agency 
for the Cole eight-cylinder car in 
Alameda and Contra Costa counties. 
The new firm has been formed by L. 
M. Griffin and L. A. MacLean, who 
bought out the interest of R. T. Wol- 
ford in the trans-bay Cole agency. 

Kleiber Truck in Los Angeles. 

The Kleiber Motor Truck Co., Los 
Angeles, Cal., will represent the 
Kleiber truck in Southern California. 
The new company, located at 1938-40 
South Main street, is headed by J. P. 
Schielein. The Kleiber truck is man- 
ufactured by Kleiber & Co., San Fran- 

White, of Wichita Truck, on Coast. 

There dropped in to the "Motor 
West" office in San Francisco the 
other day, L. J. White, the clever sales 
manager of the Wichita Falls Motor 
Co., of Wichita Falls, Tex. Mr. White 
is visiting all the Coast branches of 
his company. He is a specialist in the 
sales phase of the great Texas truck 
factory, and his slogan is "The Wich- 
ita loves a test." Mr. White avers that 
the first sale to a house with a big de- 
livery problem to solve is always fol- 
lowed by a "fleet" order. 

Denby Agency in Spokane. 

Dcnby trucks w'\\\ be distributed in 
the Spokane vicinity and eastern 
Washington territory by the W. C. 
Garbe Co., Studebaker representa- 

Decision Favors Anti-Glare Devices. 

Devices that serve to eliminate ih:- 
gerous glare in automobile headlisrh: 
prohibited by the California state hci - 
light law, and prevent the existence 
the offensive "beam of reflected 1:^'- 
expressly defined by that law, art* r. 
forbidden by the law. This is •- 
ruling of Judge George S. Richard-« n 
of the police court of Los Angelc> - 
the case of C. F. Axelson. Axt--.^ 
was using in the headlights of b: 
automobile an anti-glare device knou- 
as the Warner lens. This device, <\ 
means of a number of small len^-n 
upon its obverse and reverse siiit- 
gathers the light rays and so brcalL- 
them up and diffuses them that n 
direct ray of light is projected from the 
lamps. The police court*s decision i^ 
said to have been the first one haniJt' 
down in California regarding tht 
legality of anti-glare devices designed 
to eliminate headlight glare and projrc: 
the light no higher than 42 inches 
above the ground at a distance of nrr 
more than 75 feet in front of the cl: 
as required by the state headlight h^. 

Bacheller Heads Spokane Studebaker. 

D. F. Bacheller has been appoin:oJ 
manager of the Spokane, Wash, 
branch of the Studebaker Cori^ o- 

Seattle to Be Showless This Year. 

Seattle, Wash., will hold no moi.- 
car show this year, it has been deci<\'. 
by local dealers at their regular mct-t- 
ing. The action follows the policy ai- 
hered to last year when the organizi- 
tion decided that on account of con- 
ditions peculiar to Seattle, a displav 
was not desired. 

Leach Branch in Arizona. 

The Leach Motor Car Co.. Los An- 
geles, Cal.. King car distributor. h3> 
opened a branch in Phoenix. Ariz., for 
the sale of King, Liberty and Premier 
cars in the state. According to H. C. 
Bradfield, advertising manager for th^r 
King Motor Car Co., who recenil> 
stopped over in Phoenix, the factor, 
has shipffed 328 King cars into the state 
during the past year. 

Goodrich Phoenix Head Promoted. 

H. T. Roseland, former manager of 
the Phoenix, Ariz., branch of the 
(Goodrich Tire & Rubber Co., has been 
appointed manager of the company's 
branch at El Paso, Tex. D. W. San- 
ford succeeds him as Phoenix branch 

Paige Agency Has Oakland Branch. 

The Paige Motor Co. has opened its 
new Oakland, Cal., branch at Broad- 
way and Thirtieth St, Dimensions of 
the building are 125x115 feet. 

Digitized by 


December I, 1917 


Page 9 

Reminiscences of a Hard Trip. 

One of the interested visitors at the 
recent Los Angeles show was D. A. 
Pike, sales manager of the Pneumatic 
Cushion Co., makers of the Gruss Air 
Spring, at 179 Grove street, San Fran- 
cisco. Mr. Gruss accompanied the 
San Francisco Ad Club on its pilgrim- 
age to the Ad Club Convention in St. 
Louis last sum'mer. The car was a 
Haynes Light Six equipped with Gruss 
springs. Mr. Pike tells a graphic story 
of his experiences on that journey. He 
says : 

"The trip from the start was one to 
try the mettle of any car and put the 
physical endurance of driver and pas- 
sengers to the severest test. The rain- 
fall was so persistent and roads so bad 
that time and again the people in the 
cities and towns through which we 
passed tried to discourage us from 
venturing further on the trip, but we 
kept on. The bad roads and worse 
weather conditions prevented the 
other cars which had started on the 
trip from finishing it under their own 
power, so they were shipped over the 
worst part of the route by freight. By 
the time we had reached Denver we, 
too. had given up all hopes of reach- 
ing St. Louis before the convention 
closed, so from that time on we took 
it easy. 

"Considerable advertising and pub- 
licity appeared in Coast publications 
at the time relative to the performance 
of the various makes of cars that were 
on the trip. I would like to make it 
clear." said Mr. Pike, "that the Haynes, 
equipped with the Gruss Air Springs, 
which I drove, was the only car that 
started in the caravan from San Fran- 
cisco which made the complete trip to 
the convention city under its own 

"Furthermore, this car went on and 
covered 3.200 more miles before it re- 

ported to the Haynes factory at Ko- 
komo, Ind. Upon its arrival at the 
factory, service men looked it over 
carefully, but found the car in excel- 
lent shape, although looking consider- 
ably the worse for the wear and tear 
of the long, hard trip. 

"This condition was partly attributed 
lo the power and durability of the 
Haynes Light Six and partly to the 
fact that the Gruss Air Springs afford 
greater flexibility to any motor car. 
The Haynes underwent no repair 
work on the trip other than the re- 
placement of a broken axle caused by 
running into a rock imbedded in a 
stream while the car was traveling 30 
miles an hour." 

The (jruss Springs are handled in 
Southern California by Carter & 
V'anberg, 775 Towne Avenue, Los 


Keaton Tire Branch in Portland. 

The Keaton Tire & Rubber Co. of 
San Francisco, Cal., has opened a 
branch in Portland, Ore., of which 
James Tormey, formerly manager of 
the Keaton branch in Los Angeles, 
will have charge. C. A. Orand will 
succeed Tormey in Los Angeles. 

First Woman Ford Seller in N. W. 

Miss Katherine Langeloh, of Spo- 
kane, Wash., holds the distinction of 
being the first woman Ford sales- 
woman in the Northwest. She re- 
cently joined the sales staff of the 
Traders Motor Supply Co., of Spo- 

Krohn, of Paige, Visits Show. 

Among the number of notable visit- 
ors to the Los Angeles show was 
Henry Krohn. general sales manager 
of the Paige-Detroit Motor Car Co. 
J. A. McKusker will succeed J. H. A. 
Campbell as district panager. 

Factory Official, Visiting Coast, Finds 
Conditions so Good That Enlarged 
S. F. Quarters Are Necessary. 

So insistent is the demand experi- 
enced by the McGraw Tire & Rub- 
ber Co., Fast Palestine, O., that R. G. 
Nelson, director of sales, who is at 
present visiting the Pacific Coast dis- 
trict offices at San Francisco, says 
that the factory's capacity has been 
strained to the utmost. This condition 
is as true of the country generally as 
it is of the Pacific Coast, where the 
McCjraw Co. has been represented for 
two years. 

The growth of the company's Coast 
business has been so regular and so 
rapid, according to Mr. Nelson, that 
even though several enlargements 
have been made to provide for it. it 
has now become necessary to still fur- 
ther enlarge, and plans have been filed, 
approved and work commenced on a 
new warehouse in the wholesale dis- 
trict of San Francisco, which, when 
finished, will be one of the finest and 
best-equipped tire plants on the Coast. 
This expansion is in line with the com- 
pany's policy to carry stocks suffici- 
ently large to insure prompt deliver- 
ies to the distributors of McGraw. 
. Pullman, Imperial and Congress tires 
and inner tubes. 

The new building will be of Class 
A steel-and-concrete construction, 
covering an area of over 25.000 square 
feet, with spur track facilities both in 
front and rear of the premises. The 
interior arrangements will be such that 
maximum efficiency will be assured, as 
well as provision made for the in- 
creased business growth which there 
is every indication may be anticipated. 

The McGraw officials believe that in 
the light of the present year's busi- 
ness the outlook for the coming year 
is exceptionally encouraging, and that 
with the natural development and gen- 
eral conditions obtaining, its Pacific 
Coast trade will experience an un- 
bounded era of prosperity. 

McLain Adds Winther Truck. 

The John F. McLain Co. of San 
Francisco, Cal.. has added the Win- 
ther truck agency. The company is 
already well known as distributor of 
Franklin cars in the Northern Cali- 
fornia territory. 



King Agency for West Washington. 

The Parsons Motor Car Co. of Se- 
attle. Wash., will handle the King car 
throughout the western Washington 

Digitized by 


Page 10 


December 1. 1917 


The Seventh Los Angeles Show Was a Record -Breaker 

In Point of Attendance, in Artistic Merit and in Amount of Business Done the Recent Elxhi- 

bition Set an Elxceptionally High Standard — Result G>nsidered Remarkable in 

View of G>nditions Due to Uncertainty Caused by War 

THE Seventh Annual Los Angeles Automobile Show, 
which on November 21 ended a nine-day career of 
unequaled success and popularity, demonstrated first 
of all the overwhelming extent by which specially built 
cars, embellished with all the artistic initiative of the ex- 
hibitor, have come to predominate in motor car shows, at 
least in Southern California. The special car detail and 
the unsurpassed beauty of the recent show stands out 
above the mere size of the great display, the number of 
cars exhibited and the volume of attendance, all of which, 
not unnaturally, have exceeded all previous records in 
Southern California. One exhibit after another was made 
up of cars which had been converted from the sober com- 
monplaceness of the factory product into creations dis- 
playing all the special points of careful artistry of design 
which factory standardization is compelled to forego. 

The enhancement of the cars exhibited took form in 
the addition of the most distinctive, original and costly 
victoria, semi-victoria and permanent tops, in glistening 
finish that included all shades of color and in light-tex- 
tured upholstery. The car that retained the familiar, 
quantity-production appearance that it had in leaving the 
factory was a decided rarity at the Los Angeles show. 

The total attendance of visitors has been conservatively 
estimated as amounting to more than 90,000 during the 
nine days of the show. In comparison, the show of last 
year was viewed by approximately 60,000 visitors. Atten- 
dance statistics would probably have passed the 100,000 
mark had the Tabernacle and adjoining tents been open 
to the public on the Sunday closing the first week of the 
show's duration. The show management, however, con- 
formed to the terms of the lease of the Tabernacle, al- 
though the volume of Sunday attendance would, without 

doubt, have established a record. The 125,000 square 
feet of floor space was considered spacious enough to 
comfortably accommodate the exhibits and a mid-show 
crowd at its height. The experience acquired during the 
show would seem to indicate that either the exhibits will 
be more restricted and less elbow-free as to their own 
allotments of space, or the total space for the show must 
be vastly increased. Year by year Los Angeles dealers 
have found more and more difficulty in securing sufficient 
vastness of space wherein to display their cars without 
unduly aggravating the congestion of visitors which must 
at time necessarily occur. The number of visitors who 
returned a second, third or fourth time to review a motor 
car show which far eclipsed that of last year in general 
interest and appeal to the public exceeded the same class 
of visitors at the 1916 show by a wide margin. 

The bulk of the attendance was composed of residents 
of Los Angeles, a city which has close to 60.000 motor 
vehicles on its streets and which has more cars in propor- 
tion to its population than any other metropolis in the 
world. But the recent show was a magnet for the whole 
of the Pacific Southwest and drew visitors from remote 
points in Arizona and Nevada. Considering that there 
are at the present date in the ten southern counties of 
California alone nearly 130,000 motor cars and trucks it is 
easily seen that the success of a motor car show is pre- 
viously assured to a great extent by the fact that the 
motor car in all its manifold uses has become a part of 
the natural life and activities of the Southwest. 

This year's show, however, attained its success in the 
face of conditions much less favorable than those pre- 
vailing at the time of the show last year. Contrasted with 
the universal prosperity prevailing in^tl^e fall of last year. 

Digitized by VnOOQlC 

December 1. 1917 


Page II 

the automobile industry in the Southwest faces a falling 
market induced by the nation's final entrance into the 
world war which formerly was one of the main causes of 
its prosperity. Doubt and uncertainty has slowed up the 
activities of every industry in the land. Yet car dealers at 
the Los Angeles show are estimated to have transacted 
a business which exceeded $200,000, despite other difficul- 
ties arising from increased prices on all grades and makes 
of cars. 

340 Exhibitors at New York National Show 

The total number of new exhibitors of cars for the New 
York show which will be held in Grand Central Palace, 
January 5-12 is thirteen, while the total number of new 
accessory exhibitors is 127, making a grand total of 95 
makes of cars and 245 exhibitors of accessories. The en- 
tire four floors of the Palace will be completely filled with 
exhibits. The Chicago show will be held from Januar>' 
26 to February 2 and the number of exhibitors is slightly 
larger than for the New York exhibition. This is a great 
contrast to the first exhibition held 18 years ago, when 
only 51 concerns exhibited their products. 

The new exhibitors of cars allotted space are as fol- 
lows : American Motors Corp., Anderson Motor Co., 
Camden Motors Corp., Comet Automobile Co., Dixie 
Motor Car Co., Inc., Doble-Detroit Steam Motors Co., 
Harroun Motors Corp., Maibohn Motors Co., Monitor 
Motor Car Co.. Moore Motor Vehicle Co., Olympian Mo- 
tors Co.. Pan-American Motors Corp., and Stanley Motor 
Carriage Co. 

The following makes of cars, as members of the Na- 
tional Automobile Chamber of Commerce, will exhibit at 
the shows: Gasoline — Abbott, Allen, Apperson, Auburn, 
Austin. Briscoe, Buick, Cadillac, Case, Chalmers, Chand- 
ler. Chevrolet. Cole, Columbia, Crow, Davis, Detroiter, 
Dodge, Dorris, Dort, Elgin, Elkhart, Empire, Fiat, Frank- 
lin. Grant. Glide, Hackett,' Hal, Haynes, Hudson, Hupp, 
Interstate, Jackson, Jordan, King, Kissel, Kline, Lewis, 
Lexington, Liberty, Marion-Handley, Marmon, Maxwell, 
McFarlan, Mercer. Mitchell, Moline, Monroe, Moon, 
Nash, National, Oakland, Olds, Overland, Owen, Pack- 
ard. Paige, Paterson, Peerless, Pierce-Arrow, Premier, 
Regal, Reo. Roamer, Saxon, Scripps, Standard, Stearns. 
Stephens, Studebaker, Stutz, Velie, Westcott, Willys, and 

Winton. Electric — Anderson, Baker, Milburn, Ohio, and 
Wood. The Glide, Dorris, Hackett and Stephens will be 
shown at Chicago only, while the Kline will be exhibited 
at New York only. 

Al Reeves Optimistic as to Industry's Future 

In answer to a recent request for an expression of opin- 
ion relative to the general condition of affairs in the auto- 
mobile world, Alfred Reeves, general manager of the Na- 
tional Automobile Chamber of Commerce, said: "Produc- 
tion and sales for the first six months of this year were 18 
per cent ahead of the same period last year. The pros- 
pects are that this year's production will reach about 2,- 
000,000 passenger cars and trucks. Some of the largest 
makers are now oversold and cannot meet the tremendous 
demand of the eager public. Record-breaking crops, un- 
precedented manufacturing activity, high prices and high 
wages indicate continuation of large sales. Truck pro- 
duction is 40 per cent larger than last year. The War De- 
partment is about to order 15,000 army trucks in addition 
to several thousand already under contract. Business 
houses all over the country are now rushing orders for 
vehicles in order to protect themselves against freight and 
express embargoes and delays." 

May Resume Grand Prize and Vanderbilt 

The Grand Prize and Vanderbilt Cup races will be re- 
sumed and will be held some time in April, 1918, if the 
plans of Clarence Bennett of California meet with suc- 
cess. Bennett is seeking a sanction and permission to use 
the cups from the contest board of the American Auto- 
mobile Association and the Motor Cups Holding Asso- 
ciation. A nine-mile course at San Antonio has been 
tentatively selected. The Grand Prize and Vanderbilt 
were abandoned after the two events held -at Santa Mon- 
ica, Cal., late in 1916. 

Jules Ellingboe, in a Briscoe racing car, in the cham- 
pionship match race at the Texas State Fair, covered five 
miles in 4:05, the fastest time ever made in competition 
on a dirt track. During the five days of racing at the 
State Fair, Briscoe cars driven by Ellingboe and Cline 
won eight firsts, eight seconds and seven thirds. 



DISPLAYS. * _ _ _l ^ 


Rape 12 


December I. 1917 


Oregon Has Much to Offer the Touring Motorist 

With Some of the Finest Roads in the Country, the Beaver State is Destined to Be the Great 

Future Playground of the Pleasure-Seeker — Traversed by Mountain 

Ranges, It Abounds in Scenic Beauties 

SEE AMERICA FIRST, and begin by seeing Oregon 
thoroughly. That, at least, is the advice of one of 
the best-known motorists of the United States, A. L. 
Westgard, who has motored over all of the trans-conti- 
nental highways from the Atlantic to the Pacific and 
along the Pacific Coast from Canada to Mexico. 

Two years ago, when VV^estgard was scouting out the 
Northwest Trail, he swung down through Washington, 
traversed Oregon, via the Pacific Highway, then through 
the Golden State to Los Angeles, and back East over the 
Southern route. 

This man of many travels, in speaking of the future of 
the State of Oregon, freely predicted that when Oregon 
came into her own by a system of modern highways, 
through the beautiful valleys west of the Cascade Range 
and across the vast stretches of plateau land and the high- 
land reaches of Eastern Oregon, no state on the Pacific 
Coast would be more attractive to those in search of 
nature's beauty than this State whose metropolis is called 
the "Rose City of America." 

In a measure, Oregon and Washington have some simi- 
larity. Both have their zones of vast areas semi-arid in 
character; both have the productive areas between the 
Cascade Range and the mountain uplift close to the sea; 
then, too, both have the extremely verdant area closely 
adjacent to the ocean, where the rainfall, during certain 
seasons of the year, reaches a total close to the maximum 
precipitation of the United States. 

It is that contrast of regions of dry, moist and wet tha^ 
produce tremendous opportunities for a variety of scenery 
that is a revelation to the motorist from the East or 
South. Those same climatic conditions have produced 
between the areas of very dry and those of very wet, a fer- 
tility of soil in the great valleys between the Cascade and 

Coast ranges that makes that section of Oregon one of the 
richest agricultural sections along the Pacific Coast. Far 
and wide the Willamette Valley is so acknowledged. 
Throughout its length from the far south to the beautiful 
city of Portland, on the north, this great valley is dotted 
with prosperous homes, wideawake cities and manufactur- 
ing plants so active in their production as to astonish 
visitors from other sections. 

Portland, of course, is the metropolis of the State, and 
is credited with a population of well over 300.000 people. 
Portland enjoys the reputation of being the healthiest city 
in America. That at least is the result of statistics, show- 
ing that it has the lowest death rate in the United States. 
It has 3S4 miles of paved streets, 575 miles of underground 
sewers. 73S miles of water mains, 195 miles of electric street 
railway tracks, four inter-urban lines, and is credited with 
having as many motor cars, population considered, as any 
city on the Pacific Coast. By a well-known writer, Port- 
land is said to be located between the "Great White Wall" 
and the 'jf^reat Green Wall" of America. 

The "(^reat White Wall" is of course the Cascade Moun- 
tains, the high peaks of which bear a covering of eternal 
snow. The Cascade slopes are painted in seasons by na- 
ture's most lavish artist, and its splendid forests lock 
tree-tops over millions of acres of land. The Coast Range 
of mountains, the "Great Green Wall" of Oregon, has 
pine woods that are much talked of in these days of con- 
servation. The western edge of the Coast Range is bathed 
by the surf of the Pacific Ocean, and the beaches are doi- 
ted with numerous delightful hotels and resorts. It is a 
treasure-trove for the motorist of the Pacific Coast. The 
combination of mountains and seashore makes this a 
crowded section of the State when the Summer days along 
the coast draw vacationists from eve^ other section of 

Digitized by VnOOQ IC 

December 1, 1917 


Page 13 

the State, particularly the great interior regions of the 
east and the dryer valleys of the south. 

Portland is 100 miles inland from the Pacific Ocean, but 
instead of finding that fact a handicap, it is a betterment 
for shipping. The harbor is a "fresh water harbor," the 
only one of its kind between Mexico and the Canadian 
line. When foul-bottomed ships come up the deep chan- 
nel of the Columbia River, the toredos and barnacles fall 
away, saving a material expense that must be incurred 
at other seaports less favorably situated. 

Portland takes pride in its claim to be the largest lum- 
ber manufacturing and exporting city in the world. Its 
wheat shipments last year were valued at more than 
$17,000,000. That impressive statement is indicative of the 
wonderfully rich valleys that prevail throughout the State 
of Oregon. The simplest trip of inspection through this 
wonderful empire between the Golden State and the great 
river of the North will at once convince the visitor that 
the sturdy pioneers who planned and settled the cities of 
the Willamette Valley could see with prophetic vision the 
golden era that would result from the toil of their hands 
and the sweat of their brows. 

We have spoken of the Willamette Valley as the great 
valley of Oregon, but there are other valleys as import- 
ant, for instance: the Rogue, Umpqua, and others less 
known but fully as rich. The Willamette, to be sure, is 
the most important, being 225 miles long by 60 miles in 
width, with every acre capable of the highest production. 

East of the "Great White Wall" of the Cascade is the 
upland and sage brush country, which the pioneers in 
imagination peopled with great farms and stock ranches. 
Earlier by far than those pioneers dared to believe, their 
dreams of development came true, for now, where only a 
few years ago the sage brush plains were unbroken, there 
are productive farms, fruit orchards and stock ranches. 
From this great interior country water-grade routes led 
to Portland, and in the early days the river transportation 
was the only means of travel, for man or products. 

The early pioneers foresaw that the railroads would fol- 
low the lines of least resistance when they did come, and 
so they caused Portland to be located at the point where 
rail transportation would meet water shipping. The early 
pioneers, too. took note of the climate, mild as that of 
Virginia, whence most of them came, and these early 

settlers also determined that Portland should be a beau- 
tiful home city, as well as a commercial giant. They found 
that the warm winds from the Japan current swept over 
Western Oregon, the Winters were never cold nor the 
Summer seasons excessively hot, and they knew that there 
was the opportunity to capitalize the great outdoors. 

Today hundreds and hundreds of miles of rose hedges 
surround Portland homes and gives to the city the nick- 
name "The Rose City," justifying the judgment of the 
early builders. On her seven hills, sloping down to the 
Willamette, Portland is the gem of home cities of Amer- 
ica. In Portland roses grow to the same perfection out 
of doors that they reach in the average hothouse of other 

Notwithstanding its beautiful homes, Portland lays 
claim also to being a manufacturing centre. This feature 
of the city represents an invested capital of approximately 
$40,000,000. From about 1,000 plants there is an output 
in excess of the entire invested capital annually. These 
manufacturing properties may be called home factories, as 
they supply the needs of settlers on Oregon's interior 

As the hub of motoring in the Northwest, Portland has 
made herself justly celebrated. To the north, along the 
Pacific Highway, is Rainier National Park, easily reached 
by automobile in one day's drive. 

To the east is Mt. Hood and its tremendous glaciers, 
fine hotels and attractive inns. There, too, is the Hood 
River Valley, famous for its apples, its happy homes and 
the richest producing acres in the State. To the south 
of Portland is the Willamette Valley, with its ever-chang- 
ing green and tropical flowers, where a motor car can be 
kept busy for a month on side trips. Also to the south, 
but farther toward the State of California, is Crater Lake, 
one of the stupendous wonders of the world. Crater Lake 
is but two days' ride from Portland by motor car over 
excellent roads. 

Imagine if you can a volcano 10,000 feet in height, which 
through some great cataclysm of nature has had its upper 
3,000 feet swept away. One of the best accepted theories 
is that the great crater of this volcano was caused by a 
sinking of the crest to fill the great cavities below, which, 
when the volcano cooled, left a depressian 2.000 feet in 
depth, of which 1.000 feet, during later ages, became filled 


Digitized by 


Page 14 


December 1. 1917 


with water, the surface being 1,000 feet below the edge 
and the walls of which are perpendicular. No man can 
look into the depths of Crater Lake without standing in 
awe of its Maker, and after he sees it no human being 
can describe it. 

One cannot lay just claim to having seen all the beau- 
ties of Oregon until he has visited and seen the caves of 
Josephine County. These ancient caves, the most won- 
derful pieces of nature's handiwork, are situated within 
the National Forest Reserve of the Siskiyou Mountains. 
They are 37 miles south of Grant's Pass, from which point 
they are most easily and conveniently reached. Leaving 
Grant's Pass, a city of paved and beautifully lighted streets 
on the banks of the Rogue River, famous for its scenic 
beauty and fishing, one travels over the best of county 
roads for 7 miles to Murphys, then on 8 miles to Provolt, 
and along the highway of William's Creek, for a distance 
of 11 miles. The end of the automobile road is 27 miles 




from Grant's Pass, but the grade is so gradual that a 
motor car can cover the distance in about 1 hour and 3<> 

From that point the route is over the Government Trail, 
through the forest reserve, a wide and well-made path of 
easy and gradual ascent leading through one of the nioj^t 
picturesque sections imaginable. Giant fir and sugar pines 
tower above and furnish a shady walk, while wild flowers 
of many varieties grow in profusion. Reaching the Gov- 
ernment Camp at the entrance to the cave, the canyon is 
4,300 feet above sea-level. 

Entrance is made through a wide opening, out of which 
flows an underground stream of ice cold and cr>'stal clear 
water. To the left of the entrance the tourist sees a sigrn. 
"Enter Here All Who Will, But Leave Their Fears Be- 
hind." That sign would perhaps apply to those experi- 
enced in cave explorations, but judging from the wonders 
that are within, the average tourist may be excused for 
feeling somewhat timid. Putting on suitable clothing 
furnished by the Government for underground explora- 
tions, the guide conducts the tourists through an under- 
ground passage, explaining the wonders of Watson's 
Grotto, the River Styx, the "Heavenly Boudoir," Petrified 
Garden, Satan's Back-Bone, the Jewel Casket and the 
Bottomless Pit. In the latter, rocks dropped continue to 
strike the sides in their descent until the sound dies out. 
To reach Adam's Tomb, the tourist descends 200 feet, 
from which point the Ghost Chamber. 500 feet in length. 
80 feet in width and 40 feet in height, together with Para- 
dise Lost, the King's Palace and the Pillar Room, each 
more wonderfully beautiful than the last, are traversed 
until the visitor is 1700 feet below the surface of the 
mountain and nearly a mile from the entrance of the cave. 

The actual extent of these caves is unknown; the terri- 
tory in which they are located beine^nder the J^Jational 

Digitized by VnOOQlC 

December I, 1917 


Page 15 

Monument Act, for their protection and preservation, pro- 
hibits the further exploration to determine this point. The 
entire formation within the caves is of white limestone, of 
indescribable beauty, stalactites and stalagmites forming 
pillars and columns, or shapes suggestive of animals. 

The pursuit of a wounded bear by a pioneer of 1874 
first led to the discovery of these wonderful caves. With 
the passing of the years their grandeur, beauty and extent 
have become more widely known, and the Government 
is now considering the construction of a road which will 
allow motorists to drive right to the entrance of the caves. 

Southern Oregon has numerous mineral springs, lakes 
and mountain resorts affording the traveler and motorist 
a wide variety of entertainment, every resort surrounded 
by the charm of Oregon's out-of-doors, inviting him, lur- 
ing him to the woods and mountains for fishing, hunting 
and camping. For those who motor from the south the 
Pacific Highway over the Siskiyou Range will generally 
be followed. It is a route of great beauty and grandeur. 
The roadbed is 24 feet wide, the grade 6 per cent, and 
with a minimum curve radius of 200 feet all points can be 
seen at least 300 feet ahead. 

One of the interesting engineering feats of the Pacific 
Highway just within the State of Oregon, is where the 
highway passes over the railway, turns three-quarters of 
a circle and then passes under itself. Tourists pronounce 
this portion of the Pacific Highway one of the most beau- 
tiful and picturesque trips on the Coast. The scenery. 
combined with the light grades and long easy curves of 


the road, make it a trip where the attractive mountain 
features can be enjoyed by the driver as well as his party 
without the usual danger and worry so often encountered 
on the narrow and winding roads of mountainous regions 
in other states. 

From the summit of the range the motorist can see to 
the south Mt. Shasta, and Shasta Valley in California. 
To the north the Rogue River Valley in Oregon, sur- 
rounded on all sides by forest-covered mountains, some 
snow-capped — a veritable nature picture, and with a glass 
on a clear day the motorist can distinguish the snowy rim 
of Crater Lake, 100 miles distant. 



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Page 16 



December 1. 1917 


The Motoring Authority of the Pacific Coast. 
EstabUahed 1907. 

An Illustrated Automobile Magazine of Quality, Issued 

Published by Motor West Company, Marsh-Strong Bldg.. 
Ninth and Main Sts., Los Angeles. California. 

(iEORGE M. SCHELL Editor and Publisher. 

F. ED. SPOONER Advertising Manager. 

Representatives : 

T. M. BRICKMAX, 943 Monadnock Bldg.. San Francisco. 
F. ED SPOONER, 420 Book Building, Detroit, Mich. 
ROBT. F. MacCLELLAND, 52 Vanderbilt Ave.. N.Y. City. 

Entered at the Post Office at Los Angeles as second-class 
mail matter. 

Subscription $2.00 a Year. 

Single Copy 10 cents. 

December I, 1917 

If This War is to be Won— 

WAR has already brought about a shortage of man- 
power. Perhaps it is not so apparent in this 
country as it is in those countries that have been 
in the conflict since the beginning; but as time goes on 
this dearth of men will become more and more manifest. 

If business is to keep pace with the requirements, this 
scarcity of man-power must be made good to a greater 
and greater extent, as time goes on, by making use of 
those instruments which will enable the business man to 
speed up his business. 

As a business quickener there is no single agency which 
can compare with the automobile. 

It enables the farmer to get his eggs, butter and milk 
to the station, perform short errands to the village, or 
even go to the distant city when quick repairs are neces- 
sary to his farm machinery, with a minimum loss of time 
and without losing his hold on the managerial reins of 
the farm. 

It enables the huge i[idustrial incorporation to cover its 
territory with 300 salesmen where 500 or more would be 
necessary without it. 

It enables the merchandising house to thoroughly cover 
the city with one-half the number of men necessary under 
the old horse-and- wagon system. 

It enables the corner grocer, the butcher, the baker, the 
milkman, the druggist — every retailer, in fact, of food and 
other needfuls — to handle his trade with the minimum 
of men. 

It enables the doctor to speed to his patient, and ])er- 
niits of a minimum of physicians taking care of home 
practice while as many as possible are sent to the front. 

It enal)Ics the (iovcrnment's agents, in the manifold 
duties necessary in i)urchasing supplies all over the coun- 
try, to get about from place to ])lace in the shortest pos- 
sible space of time — even excelling the railroads in this 

It enables the business and professional man to store 

up "pep" for the day's work as he speeds to his omce ir 
the morning, and to recuperate for the morrow as he 
drives home through the bracing air in the evening. 

In fact, every industry, every profession has felt the 
beneficial impulse which has followed upon the use oi the 
automobile. It is the greatest substitute for man-po\*er 
ever devised. 

And yet 

There are those in Washington who class the automo- 
bile as a luxurv- and a non-essential. In the same clas^.. 
mind you. as art goods, candy, cosmetics, neckwear, pi- 
anos, and shoe polish. 

.As a luxury and a non-essential the law-makers put a 
3 per cent manufacturer's tax on the automobile, forbade 
its being carried in open-top freight cars, and are think- 
ing of stopping shipments of steel to the factories where 
it is built. 

Such short-sightedness is almost unbelievable. It can 
only be due to a lack of a proper appreciation of the facts 
by the legislators at the national capital, many of whom 
are evidently still of the opinion that this great conserver 
of man-power and of time is still a "rich man's plaything^." 

Why, if the operation of every passenger car in the 
country were tomorrow prohibited by Government order. 
business generally would slow down to a veritable walk — 
just at the time when it is absolutely essential that it 
should be speeded up to the utmost. 

Time was. a decade ago, when passenger automohile5 
might properly be termed "pleasure cars": but that is no 
longer so. The fact that a passenger car may be useil 
for purely pleasure purposes should not be allowed to be- 
cloud the fact that it is an essential in the rapid trans- 
action of present-day business. 

Motor trucks have been, and will be. used for pleasure 
purposes at times: but no sane man, even though he be 
a legislator, would think for a moment of prohibiting the 
building of more trucks. And that is what the limitation 
of the supply of steel to car manufacturers means. 

It will be an untold blessing to American business if. 
instead of placing obstacles in the way of automobile 
manufacturers, our legislators at Washington should do 
everything in their power to foster the industry: even 
to the extent, if necessary, to increase the output, of 
subsidizing all the factories. 

If it is necessary to conserve the steel supply of the 
country in order to win the war, there are quite a num- 
ber of other industries using steel which might much more 
reasonably be restricted in the matter of supplies than 
the automobile industry. 

Judged by the standard. "Will it help win the war?" the 
unrestricted output of automobiles will do more to bring 
about that much-to-be-dcsired end than any one thing we 
can think of. 

Helping to Win the War ! 

AXlMIiRR of comi)anies on the Pacific Coast whose 
annual custom it has been to distribute engraved 
Christmas and Now Year cards, have decided not 
to do so this year, but instead to contribute the money to 
the Red Cross or other relief organizations where it will 
do real service. 

This idea will doubtless meet with support from almost 
every quarter. Many corporations and thousands of in- 
dividuals throughout the country are now planning their 

Digitized by 


December 1. 1917 


Page 1 7 

form of greeting, and "Motor West" suggests to its 
readers that by the abandonment of this custom hundreds 
oi thousands of dollars can be diverted into relief chan- 
nels, where so much money is needed at this time. 

The supply of labor in all parts of the country is wholly 
inadequate for necessary, important and productive en- 
terprises, and the successful outcome of this movement 
would release labor from non-productive and consuming 
enterprises which would be diverted into productive lines. 

Ellgin Scout Car Still on Its Travels 

koy S. Marsh, the scout master in charge of the Elgin 
Six National All Trails Scout Car, altered his plans of 
starting from Chicago to St. Louis to continue his east- 
ward trip over the National Old Trails Road to Washing- 
ton, thence to New York, and back to Chicago over the 
Lincoln Highway. Mr. Marsh accompanied by Dr. Merle 
Tiittle. of Chicago, decided to take no chances with the 
winter weather and to make the portion of the Dixie route 
from Chicago to Mackinaw City and to Detroit prior to 
snow-fall. Upon its completion they will continue the 
12.IKK)-mile journey, including the round trip over the 
Dixie Highway from Chicago to Miami and return. 

Commendation of the reports of Scout Master Marsh 
covering the Lincoln Highway from Chicago to San Fran- 
cisco, and the National Old Trails road from Los Angeles 
to St. Louis have been given by several score automobile 
clubs throughout the United States, and by the several 
national associations represented. These reports have 
l>cen supplied by request to Secretary Newton D. Baker, 
of the War Department^and on its arrival at Washington 
Scout Master Marsh will make his personal report to the 

The seals on the Elgin were broken at Chicago after 
6.129 miles, a record sealed-bonnet run, and the car will 
make no effort to add to the laurels won, awaiting the 
breaking of this record. No alterations of any sort were 
made in the Elgin at Chicago, where It received a thorough 
overhauling after its more than arduous experiences in the 
western country. Dr. Tuttle, now driving the Scout Car, 
was appointed when Edwin M. Lawrence, driver on the 
western trip, was taken ill after the return to Chicago. 

Industry Now Co-Operating with the Government 

Active co-operation of the automobile industry with the 
(iovernment is now an actuality. Chairman A. W. Cop- 
land, of the Automobile Industries Committee, recently 
pledged the men, material and equipment of 550 auto- 
mobile plants and 1080 parts and accessory makers to the 
war needs. So much of the vast production facilities of 
the automobile industry as may be needed by the Gov- 
ernment will be devoted to war work, for which its vast 
manufacturing capabilities are so well adapted. 

A large number of automobile manufacturers here, in 
response to the call for their services in co-operation with 
the new committee, are keen to produce munitions in ad- 
'lition to their regular lines of automobiles which all man- 
ufacturers will continue to build to an amount depending 
on market conditions. There is certain to be some re- 
duction in the number of passenger cars produced, based 
on (lovernment requirements and with a view to cre- 
ating the least hardship on more than 27,000 retail deal- 
ers of automobiles, who maintain sales establishments 




and garages in almost every village and town in the 

The Automobile Industries Committee has opened 
headquarters in Washington and has begun work on 
plans for complete co-operation with the Ciovernment. 
There is hardly a thing of metal, wood, rubber, or cloth 
needed in the war that cannot, within a reasonable tirrke 
and with proper readjusting of factories, be made by the 
automobile men, and thus keep their giant plants an<l 
labor operating at top speed and to the highest point of 

The other members of the committee with Mr. Cop- 
land are Hugh Chalmers and John R. Lee. 

I gVcnfs 

January 5-12, 1918— New York National Show. 
January 26-February 2— Chicago National Show. 
February 6-13 — Portland, Ore., Show. 
February 9-16 — Kansas City, Mo., Show. 
February 11-16 — St. Louis, Mo., Show. 
February 16-26 — Annual San Francisco Show, Geo 
Wahlgreen, manager. 

February 18-23-— Des Moines, Iowa, Show. 
February 23-March 2 — Omaha, Neb., Show. 
March 2-9 — Boston Show. 

March 19-2-1 — San Francisco Motor Truck Show 
April 9-13 — Stockton, Cal., Show. 

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Page 18 


December I. 1917 

The Motor Truck in the Camps 

Enters Into Many Angles of Training and 

Makes the Life of the Soldier 

Much More Pleasant 

AFTKR breaking all records for rapid transporta- 
tion of materials used in the construction of the 
national cantonments, motor truck companies in 
the service of the U. S. army are now being trained for 
the more serious angles of the war with which they will 
be brought face to face when they are sent to the front. 
A large part of the time so far devoted to special 
maneuvers has consisted of experiments in mobile camou- 
flaging. With enemy airmen concentrating their attacks 
on attempts to drop bombs on fleets of trucks on their way 
to the front, the hiding of the fleets from the air hawks* 
view by artificial means practically insures the regular de- 
livery of large consignments of food, ammunition, cloth- 
ing and supplies to the men in the trenches. 

The men in charge of the camouflage experiments are 

all seasoned experts in their particular lines of business 
and merely attached to the motor truck divisions for highly 
specialized work. The siaflf is composed of interior decor- 
ators, artists, photographers, sign painters, designers, 
landscape artists, engineers, architects and others who 
have made a success in professions of this nature. 

Probably the greatest success in this work has been 
achieved by Captain K. Cm. Martin in command of U. S. 
Truck Company No. 5*7. which is stationed at Camp 
Dodge, Iowa. This train consists of thirty three White 
2-ton trucks which saw -WI.^nk) miles of service in Mexico. 
When the trucks were not being used for construction 
work the camouflaging expens have covered them with 
branches of trees and foliage to make them invisible even 
at a short distance: paint and canvas have been used freely 
in designing false tops to make them blend into the general 
landscape : smoke screens have been experimented with 
and numerous other measures tested with satisfactory 

Other maneuvers of the truck companies have con- 
sisted of tests for the rapid transportation of troops. It 
was found that an entire company of soldiers could be 
loaded from the ground with rifles and equipment in fifteen 
seconds. Experiments have also been made in field man- 

t.-iil ({ pp*' rmiit > 1^'X luiii lit K 1^t1 thf iiit'ii at iioori. (Lovvtr 


r left) "Prisoners" unloading garbage. (Lower left) Bringing in thr 
Carries the niusic for informal fox-trots. 

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December I. 1917 


Page 19 

(Ipper Ifft) Utilized as back-stop in the daily ball game. (Lower left) Brintring in supplies for the camp. (Upper right) Delivering groceries 
to the barracks kitchen. (Lower right) Delivers 1,000,000 pounds of spuds every 30 days. 

euvers and trains of trucks run in sections, each section 
loaded with men detailed for special duty such as the lay- 
ing: of signal lines, the placing of explosive charges and 
the guarding of approaches. In every instance. Captain 
Martin says, the rai)id transportation provided by the 
trucks proved efficient and satisfactory. 

When Captain Martin and his company arrived at Camp 
Dodge from the U. S. Motor Storage Detachment at Fort 
Bliss the place was nothing more than a typical Iowa corn- 
field. There was not a single finished building in the camp 
and for several nights the company used the trucks as 
barracks. During the next two months the trucks worked 
12 to 14 hours a day delivering building materials, ma- 
chinery, tools and supplies necessary to the construction 
of the new wooden city. In this work they registered a 
total mileage of over 225,000 miles. 

Probably the best example of the magnitude of the work 
in the building of a cantonment and the efficiency of 
motor trucks in transporting materials is found at Camp 
Funston, Kan. This is the largest camp in America and 
has accommodations for 60,000 men. Three thousand 
freight car loads were received and unloaded at 11 big 
warehouses in 60 days, an average of 50 cars a day. Five 
hundred workmen were engaged in removing the materials 
from the cars and transferring them to \J. S. Truck Com- 
panies No. 46 and 59. The heroic work on the part of the 
factories in turning out the materials and the railroads 
in rushing the freight cars to the sidings in the camp was 
more than matched by the efficiency of the trucks in de- 
livering the materials to the different buildings in the 31 V2 
square miles of military reservation. Over 4000 buildings 
were under construction at the same time and materials 
ha<l to be hauled in sufficient quantities to keep 10,000 car- 
penters and workmen busy. 

Everything from the boxes of toothpicks for the mess 
tables to concrete mixers, electrical machinery, water 
mains, boilers, bakery and laundry equipment were hauled 
by the trucks in record time. Forty-two additional trucks 
of three and five tons capacity were rushed from the White 
factory in Cleveland to transport the heavy loads. 

The hauling of 27,000,000 feet of lumber in three months 
time was one of the notable achievements. Almost every 
day several of the machines made trips to Manhattan, 
Junction City, Topeka and other points 20 to 60 miles dis- 
tant for the purpose of bringing to the camp some much- 
needed materials or to unload stalled freight cars in order 
that there might be no delay in the progress of the work. 
Frequently these trips were made at night. 

(iovernment engineers from the Office of Public Works 
in Washington are supervising the building of 21 miles of 
new military roads through the reservation. The main 
highways are to be built of bituminous macadam and the 
secondary roads through the regimental units are to be 
water-bound macadam with a hot oil treatment. A White 
(iood Roads Truck hauled, dumped, spread and rolled 
thousands of tons of rock used in the construction of the 
roads. A White distributor equipped with a 1,000-gallon 
tank, spread the hot tar and asphalt materials over the road 
surface under a i)enetrating pressure. 

As might be expected the fire hazard in the city of 4,000 
wooden buildings is very great and every precaution has 
been taken to guard against this enemy. Three days after 
a White combination chemical hose and wagon was in- 
stalled it extinguished a healthy blaze in the center of the 
spacious luml)er yards which for a time threatened to 
destroy the entire camp. This experience caused officials 
to purchase another unit of White fire apparatus. It is a 
truck equipped with a high efficiency pump. 

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Page 20 


December 1. 1917 


The Trucktor Pulls Its Load 

3 to 5 -Ton Tractor Is a Three -Wheeler, 

With Short Turning Radius, for 

Congested Traffic 

T\\\i Highway Tractor Co., Indianapolis, will shortly 
place on the market a new 3-to-5-ton tractor. This 
machine has been appropriately named the Trucktor. 
While the construction of the Trucktor departs somewhat 
from the conventional type it carries out the time-worn 
principles of pulling a load rather than carrying it. 

This machine is the result of some twenty months of 
study and experimenting by the engineers of the com- 
pany, several of their machines having been in active ser- 
vice for more than a year. 

The company is composed of and officered by men of 
long experience in the motor vehicle industry, and their 
one aim has been to place upon the market a hauling trac- 
tor with maximum capacity of 5-ton loads, at the same 
time giving the public a perfected machine which would 
stand up in actual service. Charles G. McCutchen is 
l)resident of the company; Carl G. Fisher, vice-president: 
James A. Allison, treasurer; Henry F. Campbell, secre- 

The Trucktor is a 3-whcel machine capable of turning 
alone, or with its trailer, in a remarkably short space. It 
drives and steers from the front wheel, the power plant 
and driver's cab, with its controls, being so mounted that 
the machine can be reversed facing the trailer and pushing 
it, should it be necessary to back for any great distance. 
It can also, of course, back in the usual way. The turn- 
ing mechanism and fifth wheel arrangement on the 
Trucktor makes for very easy handling in traffic or in 
close or congested places around depots or warehouses. 

The motor is a 3-^4x5 inch four-cylinder truck Conti- 
nental. It is cooled by cellular type radiator, and water 

circulation is by pump. The ignition is by high-tension 
magneto. The main driving wheel is mounted on a 34x8 
solid rubber tire, while the rear wheels are 36x4. also solid 
rubber. The transmission is a two-speed gear-set of 
special design, haviitg extra large face gears. The clutch 
is Borg & Beck 10-inch. The drive from the countershaft 
is a roller type chain, while the final drive is an internal 
gear thoroughly enclosed from dust. 

The semi-trailer is attached to the Trucktor by a ball and 
socket type fifth wheel, and is so arranged that it can be 
readily connected or disconnected in a few moments. This 
fifth-wheel arrangement is such that it can be readily 
adapted to any conventional type of horse-drawn vehicle 
or semi-trailer. For heavy loads the company advises a 
rubber tire semi-trailer of ample tire size. 

The price of the Trucktor complete including all at- 
tachments for connecting semi-trailer, is $1,750 f.o.b. In- 

Maxwell One -Tonner Creates Ecomomy Record 

Seventeen and eight-tenths miles on one gallon of gas- 
oline was the recent remarkable performance of a Max- 
well one-ton truck with a capacity load. So far as shown 
by available data this performance is believed to be a 
world's record. Two outstanding features of this test 
were the facts that the driver had never before driven a 
truck, and the road used did not allow of any coasting to 
increase the mileage. An average speed of about 15 
miles was maintained. 

Before making the run the truck was loaded with a 
Maxwell touring car weighing 1.970 pounds. The gross 
weight of truck and load was 5,525 pounds, including 
driver and three observers. A stock Maxwell truck was 
used, with one of the famous Maxwell one-gallon red 
tanks attached. 

When the truck came to a stop the speedometer regis- 
tered 17.8 miles. Just one little mischance had prevented 
the truck from making more than 18 miles on the test. 
The driver was not familiar with the roads and unfortu- 
nately drove into a blind street. In order to turn around 
in the extremely narrow roadway he found it necessary 
to jockey back and forth, which lowered the mileage. 

Here you see a Republic Truck with trailer that has jfone out to get 
Bomebody's goat — and got it. So Kuccessful was the Republic as a 
goat-getter that 362 goats were rounded up before the truck headed f»»r 
the place where good goats go. They are on their way from Sonora tu 
San Angelo, Tex., for shipment to market. The haul of 73 miles be- 
twern these two points was made by the truck and trailer. This load 
illustrates how motor trucks are playing an increasingly important part 
in long hauls to market. The Republic Motor Truck Co., of Alma. 
Mich., is delivering thousands of trucks to grain farmers, dairy farmer?, 
cattle growers, fruit growers and market gar^i^ers this year. 

Digitized by Ln.OOQ IC 

December 1. 1917 M O T O R W E S T Page 21 

Only- mtting On Three? 
Ibra Owneis Avoid This 
When They tqaip yHfk- 

Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Page 22 


Decrmber I. 1917 


Motor-Driven Kitchen Insures Hoi Meals for "Sammies" 

The lUizzacott Army Kitchen, mounted on an Over- 
land commercial chassis, was recently submitted for in- 
spection hy the Federal authorities in Washington. 

Among the many new features of the motor kitchen are 
the following: Two 20-gallon soup and coffee boilers; 
four 1()-gallon reserve hot food retainer vessels; two large 
ovens for roasting and baking purposes; pans for frying, 
anrl a complete set of cook's tools essential for work in 
the field. 

In addition to the above, space is provided for extra 
fuel and rations, sufficient for one complete food renewal. 
The cooking capacity of the motor kitchen is 250 meals at 
one time and it can be operated equally well on the march, 
when traveling 10 to 20 miles an hour, as when it is at a 

The mobile advantages of the motor kitchen are far su- 
perior to horse or mule-drawn rolling kitchens, inasmuch 
as during a campaign, water, fuel and rations can be gath- 
ered by the kitchen itself while en route. The motor 
kitchen also can deliver the food hot, direct to the trench- 
es, which is an invaluable feature, because it releases army 
trucks which were hitherto the only available vehicles for 
such duty. The kitchen can be removed by unscrewing 
fotir bolts and placed on the ground, and the chassis 
utilized for many other purposes about the camp. The 
amount of fuel required for each meal for 250 men is 18 
pounds of wood or 12 pounds of soft coal. 

1918 "Motor Trucks of America" Ready Jan. 1st 

Announcement is made that the 1918 edition of "Motor 
Irncks of America." of which S. V. Norton, manager of 
truck tire sales of the B. \\ (loodrich Rubber Co., is the 
author, will be ready for distribution on Jan. 1st. The 
bodk. consisting of 200 pages of reading matter, illustra- 
tions an<I specifications, is the sixth to be issued in as 
many years. 

Complete specifications of nearly 150 of the leading gas 
•ind electric-driven motor trucks are contained in the vol- 

u'. In fact, there are thirty-one specifications for each 
del. These details are absolutely dependable, as the 

approval of each truck manufacturer is obtained before 
specifications of his model are inserted. 

The illustrations picture the ver\- latest models and fur- 
nish the man in the market for a truck, or the manufac- 
turers themselves, for that matter, suggestions for special 
bodies for any particular line of work. 

(ireat interest has alv^ays been aroused by the intro- 
ductory articles by Mr. Norton. His previous papers on 
**Lengthening the Life of the Motor Truck." "Devices 
That .Make for Motor Truck Efficiency" and "Fundamen- 
tal Questions Involved in Changing From Horse to Motor 
Deliverv" have been so much in demand that frequent re- 
prints have been necessar>- to take care of requests for 
extra copies. Many abuses to motor trucks, so manufac- 
turers say, have been eliminated through information 
thus given by Mr. Norton. 

Duplex Truck Co. Saves Rail Freight Charges 

The Duplex Truck Co.. Lansing. Mich., is giving a 
practical demonstration of the economy of using motor 
trucks for overland haulage purposes. The new Duplex 
factor>- in Lansing is nearing completion, and the machin- 
ery in the Charlotte factors- is being hauled overland to 
Lansing — a distance of 20 miles — with Duplex trucks. H. 
M. Lee. president and general manager of the Duplex 
Truck Co., says that the trucks are saving time and money 
— and that it is necessar>- to handle the machinery but 
twice instead of four times as would be the case if rail- 
roads were transporting the machiner>'. 

President Lee says that all machiner>' will be installed 
in the Lansing factory by December 1 and production of 
trucks will be increased to 300 a month, .\bout 400 work- 
men will be employed in the Lansing factor}- when manu- 
facturing operations are started. 

Stegeman Motor Car Company Being Reorganized 

There is in progress at the present time a complete re- 
orgaTiization of the Stegeman Motor Car Co.. makers of 
the Stegeman truck at Milwaukee, Wis. Oscar Stegeman 
has resigned as president and general manager, his place 
being taken by Adam J. Mayer, treasurer of the Mayer 
Boot & Shoe Co.; Lynn S. Pease, a well-known expert 
on industrial organization, has succeeded L. G. Schertl as 
secretary-treasurer, while E. M. McLean, formerly of the 
Four-Wheel Drive Auto Co., of Clintonville, Wis., and 
later of the Armleder Co., of Cincinnati, is sales manager. 
The new organization will continue to manufacture six- 
cylinder trucks, but will confine the line to 2-, 33/2-. and 
5-ton capacities, eliminating the 3-, 4-, and 7-ton sizes. 

Truck Attachment Makers Elffect Combination 

Joseph A. Anglada, consulting engineer for several or- 
ganizations, is authority for the statement that the Com- 
mercial Car Units Co., a Philadelphia organization which 
manufactures the Truxton unit for Ford cars, and the 
Redden Motor Truck Co., have formed a combination 
pooling the Cook, Lacoin and Scott patents. The organi- 
zation has $1,000,000 capital. The Redden truck-maker 
will continue for the present to be made in Jackson, and 
the Commercial Car Unit Co. will continue its manufac- 
turing in Philadelphia. 

Vera, Wash. — U. L. Hanson has bought the Inter-Statc 
Auto Co. 

Digitized by 


December 1. 1917 


Page 23 

Buy a Motor Truck Now 

Conserve the man power of the nation, A serious labor shortage 
must come. One man with a motor truck can do the work of 
three or four with a slow, costly horse-drawn vehicle. 

Congerve the freiflht cars. The government needs them now. 
And the rapidly increasing business of the nation is greater 
than the railroads and express companies can properly handle. 
This means delayed deliveries and dissatisfied customers. 
The time has come when business men who would progress must 
make preparations for the transportation of their own merchan- 
•iise. And the installation of a dependable motor truck is the 
logical solution of the problem. 

Thousands of business concerns know the economy of Selden 
Trucks — for they are profiting daily by their use. The testimony 
of a long list of well satisfied Selden users substantiates this 

fact. Selden Trucks are big and powerful in construction — 
heavier and stronger than other trucks of the same rated capac- 
ity and made from better materials. They never fail to haul 
the load without interruption, with low consumption of gaso- 
line and oil, and at an exceedingly low cost of upkeep. 

Buy a Selden Truck now while you can get an immediate de- 
livery. Don 't wait until the factory is oversold or freight car 
shortage prevents prompt delivery. **Buy a SFMjDKN — It's 
ALL Truck." Write for full information on the moilel best 
adapted to your business. 

Li flht Delivery, 1, 2, J'j and 5-Ton Wornt and Internal Drive. 
Write for complete information on the model that will effect econo- 
mies in your business. 



1040.1044 So. FLOWER ST. 


Selden Truck Sales Company 

Rochester^ N. Y.^ U. S. A. 


Pacific Com! Diviaioii Mgr. 



Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Digitized by 


Digitized by 


•1 .* 

Digitized by 

Gooc fc 

December I. 1917 


Page 27 

^Itmt Hit nitwit II It ^fet^li^ti^^it^ 

Created for Quality 

Quality of the highest is the ideal behind Hood Tires. To make a tire 
that will give the greatest possible service to the user. 

To accomplish this, only the finest materials obtainable are used — the 
most skilled workmanship — ^the most scientific and exacting care and 
the maintenance of the highest standards. 

No better tire can be built than the Hood Tire. Naturally you get a 
wonderful mileage record, an increased life, a remarkable durability 
and an insurance against blowouts and skidding. 

True dollars and cents economy that is self-evident to every user of 
Hood Tires, is of course, the outcome of this superlative quality. 

Look for the sign of the Hood Dealer; write us direct if you cannot 

locate him. 


Factory Branch: 1223 So. Olive St., Los Angeles, California 

Main Office: Watertown, Mats. 

Quality is Economy 



Mention "Motor West," Please, When Writing to the Advertiser 

Page 22 


December 15, 1917 

Edgar Apperson General Manager. 

Edgar Apperson, who for 25 years 
has been associated with his brother, 
Elmer Apperson, in the manufacture 
of Apperson "Jack Rabbitt" motor 
cars, has just been elevated to the gen- 
eral management of the company. A 


General Manager Apperson Bros. Automobile 

Co., Kokomo, Ind. 

quarter of a century ago the Apperson 
brothers built together the first practi- 
cal passenger motor car. Together 
they have evolved more improvements 
on the motor and on the passenger 
automobile than probably any single 
or two men in the industry. It was 
but logical therefore, that when Elmer 
Apperson wished to retire from active 
management of the company, that 
Edgar Apperson should step into the 
place. ♦ ♦ ♦ 

Wire Wheel Corp. Licenses Dayton. 

The Wire Wheel Corp. of America 
has licensed the Dayton Wire Wheel 
Co. of Dayton, O., as a manufacturer 
of wire wheels under its patents. The 
Dayton company makes wire wheels 
for Ford cars, motorcycles and air- 
planes. It is the third licensee under 
\\'ire Wheel Corp. patents, the other 
two being the Standard Roller Bearing 

Co. and the Hayes Wheel Co. 
♦ ♦ * 

Cummings Joins Timken Roller. 

Arthur H. Cummings has been op- 
pointed advertising manager of the 
Timken Roller Bearing Co., Canton. 
O. He recently resigned from assistant 
advertising manager for the B. F. 
Tioodrich Ru])ber Co., Akron, O. 



FSxitory Qassif 

Russel Axle Increases Capital. 

The Russel Motor Axle Co., Detroit, 
has increased its capitalization from 
$600,000 to $750,000. The company 
has just completed a one-story addi- 
tion to its plant which gives additional 
floor space of 26,000 square feet. 
Fifty thousand dollars worth of new 
machinery has just been purchased 
which will enable the company to in- 
crease its production 60 per cent dur- 
ing its next fiscal year over what it 
has been during the year just closing. 

* * * 

Chevrolet to Add to Plant. 

Announcement is made that the 
Chevrolet Motor Co. will soon begin 
construction work on a new $100,000 
factory building and a $30,000 ad- 

* * 4c 

Conlon Acason Asst. Sales Manager. 
H. A. Conlon, formerly assistant 
sales manager of the Federal Motor 
Truck Co., has joined his old "chief," 
John F. Bowman, who is now vice- 
president and sales director of the 
Acason Motor Truck Co., Detroit. 
There is probably no better known or 
more successful sales "team" in the 
motor truck business, and it has been 
a foregone conclusion in truck circles 
that Mr. Conlon would eventually fol- 
low "Jack" Bowman into the aggres- 
sive Acason organization. 

•Prosident and Sales Director Acason Motor 
Truck Co., Detroit. 

Crane Manager Racine Sundry Div. 

R. B. Crane, former sales manager 
of the Double Fabric Tire Co.. has 
been appointed manager of the Sun- 
dry Division of the Racine Rubber 
Co., Racine, Wis. Mr. Crane is a 
veteran in the rubber business and his 


Manager Sundries Division Racine Rubl»er Co.. 

Racine, Wis. 

past experience fully qualifies him for 
his new position. A complete line of 
accessories and repair materials are 
now being manufactured by the Ra- 
cine Rubber Co. to meet the needs of 
the trade. 

♦ ♦ ♦ 

Anderson Heads Templar Sales. 

Harry W. Anderson has been ap- 
pointed general sales manager for the 
Templar Motor Corp., Cleveland. O. 
He was formerly connected with the 
Stutz Motor Car Co. as sales manager. 
Charles E. Bailey, formerly with the 
Hal Motor Co.. has become assistant 
sales manager. The company has oc- 
cupied its new plant and the Templar 
cars will be displayed during the com- 
ing shows. 

♦ ♦ ♦ 

Briscoe to Handle Redden Sales. 

Arrangements have just been com- 
l)]eted whereby the sale of Redden 
Truck makers will be handled hv the 
Briscoe Motor Corp., of Jackson. 
Mich., which has manufactured these 
units in the past. The general offices 
have been moved from 1442 Michigan 
avenue. Chicago. 111., to the adminis- 
tration building of the Briscoe corpo- 
ration at Jackson. 

Digitized by 


December 1. 1917 M O T O R W E S T Page 29 

The Most Remarkable 
Automobile Top Material 
— Yet Produced 

DrideK with its leather finish, will not scratch or chafe — you can 
put up your top and feel sure that there ene no marks on it; 
nothing to show where a big wrinkle has been strapped down. 

DrideK with its leather finish, stands the hard wear that makes 
satisfied customers; and greatly increases the value of 
any automobile. 

DrideK is one of the specialties in the big line of rubberized fabrics 
that has helped in popularizing our big line. 

Send for samples and prices. They will meet with your approval, and fit well 
into your specifications. 

L. J. MuTTY Company 




Mention •Motor West," Please, When Writing to the AdrertSBer. ^ 

Digitized by 


Page 24 


December 15, 1917 

Elgin Increases Production 150%. 

With the completion of the main 
building of the factory group of the 
Elgin Alotor Car Corporation, of Chi- 
cago, there will be an immediate in- 
crease in the output of the company 
from 40 cars per day to 100 cars per 
day. In the past manufacturing has 
been carried forward by the Elgin 
Corporation through the use of many 
tents in connection with a compara- 
tively small factory building, and a 
product of 40 cars per day under the 
circumstances was a most remarkable 
performance. Hardly four months 
have elapsed since C. S. Rieman, vice- 
president and general manager of the 
company, turned the first spade of 
earth for the new building. In the 
time intervening there has been 
erected a thoroughly modern factory 
of brick and steel construction de- 
signed along most modern lines for 
the rapid and economical manufacture 
of automobiles. In addition, there has 
been built an administration building. 
This is separate from the factory, is 
two stories and basement in height, 
and is 72 by 110 feet. 
♦ * * 

Franklin Output Again Increased. 

The Franklin Automobile Co., Syra- 
cuse, X. v., has increased its output 
of Franklin cars to 294 weekly, placing 
the company on a 15,000 cars a year 
basis. A short time ago the produc- 
tion of the company was 242 cars a 
week, then it was raised to 285 weekly. 

ic ^ 4c 

McNaull Tire Plans Expansion. 

The McXaull Tire Co. of Toledo, 
O., will expand its factory space in 
order to make possible the increased 
production with which it will meet the 
demand for McXaull tires. 

Mason Earns 20 Per Cent on Common 

The annual report of the Mason 
Tire & Rubber Co. for the year end- 
ing October 31, 1917, shows gross 
sales exceeding $1,200,000 and total 
net profits amounting to $181,504.36. 
Deductions for income tax reserve, 
preferred stock dividends paid during 
1917, and preferred dividend reserve, 
leave a balance to be put into the sur- 
plus account of $104,330.22. This sur- 
plus for the year amounts to within a 
fraction of 20 per cent on the common 
stock. The following directors were 
elected at this meeting: C. M. Mason, 
D. M. Mason, D. X. Mason, M. B. 
Mason, John H. Diehl, and R. W. 
MacKinnon. The officials were re- 
elected, namely : O. M. Mason, presi- 
dent; D. M. Mason, treasurer and 
general manager; R. W. MacKinnon, 
secretary. The stockholders voted 
unanimously to increase the par value 
of the preferred stock from $10 to $100 
per share. 

♦ * ♦ 

Dodge Rushes War Contract Plant. 

The new munitions plant of the 
Dodge Bros. Motor Co., Detroit, is 
one of the most prominent examples 
of the magnitude and speed with which 
the industries of the company are rush- 
ing forward to meet the demands of 
the nations for the means wherewith 
to carry on the world war. The day 
after a contract for millions of dollars' 
worth of special recoil mechanism had 
been allotted to Dodge Bros, by the 
government, a force of hundreds of 
men, teams and machines was on the 
ground, excavating and assembling 
materials. Over night acres of ground 
have been transformed into broad 
level floors of concrete. The new 
plant will employ thousands. 


Out of ttlmut four hundred Maxwell cars delivered to the British Government by the Max- 
well Mofi.r Sales Corporation of Detroit there has not been a single car rejected. Stringent regu- 
Imtions uuv.-in the British inspertion of motor cars. Ordinarily there is about a 10 per cent reduc- 
tion iti th»- rars submitted. That not a single one of the 400 Maxwell cars submitted has been 
turned liH<k by the British Gi»vernment six'uks volumes for the efficiency of the factory inspection of 
Maxw»ll tH!s. The cars go through two inspection tests before being delivered to the Government 
in Lorifioii. All Maxwells are thoroughly tested while being made. When shipped to the Maxwell 
br.Tn'fi. No. 149 I^upus Rtre»-t. Pimliro. I^ondon, S. \V., the cars are given another inspection. 

New Firestone Wheel Sales Policy. 

A new policy in the sale of de- 
mountable rims and wheels for Ford 
cars has been adopted by the Fire- 
stone Tire & Rubber Co., Akron. 0. 
Formerly these sales have been made, 
through Firestone branches, to both 
jobbers and retail dealers. Under the 
new plan the F*irestone Co.'s sales- 
force will still push the sales of wheels 
equipped with Firestone demountable 
rims, but their orders will be turned 
over direct to the jobbers, who thus 
hold control of a much larger and bet- 
ter market. The sales campaign 
brings the trained experts of the man- 
ufacturer to the direct aid of the in- 
dividual jobber. 

♦ ♦ ♦ 

Goodyear Profits Doubled. 

Reports read at the annual meeting 
of the Goodyear Tire & Rubber Co.. 
Akron, O., developed the fact that 
gross sales during the past vear 
jumped from $63,000,000 to $lll,6ai- 
000 and net profits from $7,003,330.1 K) 
to $14,044,206.10 — an increase of 74 
per cent in volume and 100 per cent 
in profits. And of this volume less 
than 1 per cent was contributed by di- 
rect war business. All of the directors 
were re-elected, as follow^s : F. A. 
Seiberling, C. W. Seiberling, G. M. 
Stadelman, F. H. Adams, P. W. Litch- 
field, H. B. Manton and J. P. Loomis. 
The directors in turn elected the fol- 
lowing officers: F. A. Seiberling. 
president and general manager; C. W. 
Seiberling, vice-president and manager 
of purchases; G. M. Stadelman, vice- 
president and manager of sales ; P. W. 
Litchfield, vice-president and factor) 
manager; A. F. Osterloh, secretar>'. 
W. E. Palmer, treasurer and assistant 
secretary: H. J. Blackburn, second as- 
sistant treasurer. But one change was 
made in the list of officers — the elec- 
tion of VV. E, Palmer as treasurer, suc- 
ceeding F. H. Adams, who retires from 
that office, although retaining his 
membership on the board of directors. 

♦ * * 

Joseph Going to Strafe Kaiser. 

H. B. Joseph, assistant advertising 
manager of the Kelly-Springfield Tire 
Co., has resigned his position to join 
the colors. He writes "Motor West" 
that he hopes to be back in New York 
on the job after having helped to 
decorate Unter den Linden with the 
Stars and Stripes. 

♦ ♦ * 

Hunting Represents Garco Lining. 

J. P. Hunting has been appointed 
special representative in charge of 
equipment sales for the General As- 
bestos & Rubber Co., Charleston, S. 
C, manufacturer of Garco brake lining. 
He was formerly connected with the 
sales of HofTecker speedometers. 

4c 4c 4t 

Oklahoma Company to Build Six. 

The Oklahoma Six car will be built 
by the Midland Motor Truck & Car 
Co., Oklahoma, Okla., backed bv $1.- 
000,000 of Oklahoma capital. Head- 
ing, and president of the company »- 
James Aydelotte, oil expert and chair- 
man of the/^aU. ^^a*J^.<)f aHfair- 
Digitized by V^OCTQ Ic 

December 15. 1917 MOTOR WEST Page 25 

A(^ Spark Plugs 


Special for Ford Oan V%^ Bognlar for Maxwelli Va" Begnlar for WlUys-OverUnd W' Bognlar for Studobaken 


AC Plugs have proven to be the best under all conditions. That is why 80 manufacturers of Automobiles, Trucks, Tractors 
and Aeroplanes use them for regular equipment. The leading race drivers are using them. Your motor will not give its best 
performance unless equipped with AC. You will come to them in time. Why not buy a set now and note the improvement? 

CHAMPION IGNITION CO., Flint, Mich., U. S. A. 

'! r -wi. imiii . ■ 'iiiii'.iii .ii'iiii iM' II inni ini>i:j'<i iu^im-i iiiI'imith ii ihiT:i!iiiiiiiiiii!:i;jiuii!'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiilin^ 

flTe stop Rear Axle Trouble ATb 





At Left (Gear Side) of Ford and Chevrolet 490 Differentials 


Bear axle breaks and difficulties are caused chiefly by the flat thrust washers at left (gear 
side) of differential wearing thin and causing drive and pinion gears to get out of mesh. These 
flat washers, having but a sliding contact, cannot help but wear thin — creating great loss of 
power and wear and tear on entire car. 

But the BAILEY BALL THBUST BEABING made of carefully heat treated materials 
and containing eighteen Vi-inch highest type balls, cannot wear thin, hence they keep gears 
in proper mesh, make them run smoothly and last indefinitely. 

The Bailey bearing, by reason of the things it does, reduces friction in gears, consequently 
""p T» n « 11 conserves power. Having a capacity for six times the maximum thrust, 

Thnist BeariM ®^®n^ bearing bears an unqualified guarantee that it will *' stand up" 

Oaaranteed. under all conditions and hardships. 

Dealers, repairmen and garagemen quickly recognized the advantages of a bearing of this 
type, and the profitable replacement business, as well as added prestige by installing Bailey Ball 
Thrust bearings. 

Those not already carrying the Bailey in stock will promote their own interests by communi- 
cating with any Coast jobber for further details. 

Sold through dealers and jobbers only. List price, $3.75. 


dlb 1116 S. Michigan Avenue Chicago, III ""'^''^ SIR 

.'iiiriii^ mill" iiliiiiiiiiiii"!:'; Ill- ir iii'i m r r ti i' ;" i, ' ; c : i ' ' i ' ^ i n 1 1 ; r |>J:ii:ii \\r I'li'il'iN': i',;,;i;iii:ii:i i :i M iii II a ii ,iiliilliiiiiihiiiii;i,;ini,iiiiii,ii:i, ' 1 1 ' ' n , ,' m: |i 1 1 1 ii ,i i ii|i ii , , iii|.'i;iii,i' / 1 1 1 r i I'v iillliillJiiii;ii:ii!i!;ii;tiiiiiiiiii(ij| 

.M« iin«»r. Mmk.!' \Ve.st ■' PIrasr When Writing t(» the Advertiser 

An Exact Replace- 
ment. Fits to a 
part of 

Digitized by 


Page 26 



December 15. 191 1 

Dodge Light Delivery Car Out. 

The first Dodge Brothers light de- 
livery cars destined for the Pacific 
Coast territory are being placed in the 
hands of the dealer agencies in the 
principal cities in this section. The 
new commercial model is priced at 
$885. Except that various parts have 
been strengthened the new Dodge 
light delivery car is the same in speci- 
fications as the standard passenger car. 
The new light truck has a carrying 
capacity running as high as 1,500 
pounds. The springs are stronger than 
in the Dodge passenger car. the tires 
are 33x4 inches all around and the 
steering knuckles have been made 
sturdier. The steering wheel is set 
at a higher angle to give more room 
for loading space and the gasoline tank 
is under the driver's seat. The frame 
has been strengthened and lengthened, 
giving a loading space of 72x43 inches 
back of the driver's seat, though the 
Dodge wheelbase of 114 inches is re- 
tained. Gear ratio is 4 to 1. The 
commercial car body is of pressed steel 
throug'hout, with permanent top and 

4c * « 

New Overland Prices Cover Tax. 

The Willys-Overland Co., Inc., To- 
ledo, O., has announced new prices on 
all models, effective Nov. 1. The 
model 90 light four chassis touring 
type will sell at $795, the roadster at 
$780, the countr>' club at $840 and the 
new sedan at $1,240. The eighty-five 
touring car will be priced at $930 and 
the eighty-five six at $1,130. Willys 
and club sixes will sell at $1,365. 
W^illys-Knight four touring cars and 
eights will sell at $1,525 and $2,000 re- 
spectively. The new prices are all tax- 

* Hi Hi 

Philadelphia Batteries on Liner. 

The monster ocean liner "V'aterland" 
and also the other German merchant- 
men taken over by the U. S. Govern- 
ment are being equipped with Phila- 
delphia storage batteries for lighting, 
telephone, interior communication, etc. 
Walter S. Cranmer, formerly connected 
with the Waverley Electric Co.. In- 
dianapolis, and the Woods Motor 
Vehicle Co., Chicago, has been ap- 
pointed, assistant manager of sales of 
the Philadelphia Storage Battery Co.. 

« 4c 4c 

Continental Motors Cash Grows. 

The Continental Motors Corp., De- 
troit, Mich., now possesses a larger 
cash balance than at any time for sev- 
eral months past, according to informa- 
tion sent out by the company to stock- 
holders and which was the harbinger 
of a 2 per cent dividend payable Dec. 2. 
* * * 

Morse Represents Willys-Overland. 

E. C. Morse, formerly vice-president 
of the Chalmers Motor Co., has joined 
the organization of the Willys-Over- 
land Co., Toledo, O., and will act as 
special representative at Washington 
on all government matters for that 
company and its subsidiary companies. 

Goodrich Buys Coal Mines. 

The B. F. Goodrich Co., Akron, O., 
has purchased the Wheeling Valley 
coal mines at Bellaire, O., with the 
purpose of using the entire output of 
the mines. The purchase cost was ap- 
proximately $150,000. The new coal 
mines will protect the company from 
a shutdown of its plants enforced by 
a possible coal shortage. 

* ♦ * 

Studebaker Additions Nearly Ready. 

The additions to the plant of the 
Studebaker Corp., South Bend, Ind., 
costing about $2,000,000, are rapidly 
nearing completion. All the new build- 
ings are constructed of reinforced con- 
crete. Among the additions are a four- 
story dry kiln, which will cost about 
$75,000 and is said to be the largest 
plant of its kind in the country. 

* * * 

Roman Joins the Colors. 

Another of the well-known auto- 
mobile men who have recently ac- 
cepted commissions in Uncle Sam's 


Formerly Viee-Presidi'nt in Charge of .Sah'S, 

HAL Motor Car Co. 

oversea army is Major C. C. Homan, 
formerly vice-president in charge of 
purchasing of the Hal Motor Car Co.. 
Cleveland. O. Major Homan is one of 
the best known purchasing men in the 
industry, having been connected with 
the Overland and other large firms in 
this capacity. He is now under orders 
from the War Department, and is ex- 
pected to go across very shortly. 

* ♦ * 

Marathon Tire Ad Man in Camp. 

Stanley M. Cramer, of the advertis- 
ing department of the Marathon Tire 
&: Rubber Co., Cuyahoga Falls, O., 
has gone to Camp Sherman, Chilli- 
cothc. O., with the Akron contingent. 

* ♦ ♦ 

Shockey, of Denby Sales, in Service. 

Lieutenant H. G. Shockey, presi- 
dent of the Denby Detroit Sales Co., 
has gone into service in command of 
a motor truck company at Camp Cus- 

Combined Motors Corp. Formed. 

The Combined Motors CorporatioiL 
of Chicago, has been chartered under 
the laws of the state of Illinois, to 
combine the business of the Bour- 
Davis Motor Car Co., manufacturer^ 
of the Bour-Davis motor cars ; Shad- 
burne Bros., of Chicago, manufactur- 
ers of the Shadwyck Six; the Dixie 
Motor Car Co., of Louisville. Ky 
manufacturers of the Dixie Flyer, anc 
the Collins Body Co., of St. Louis 
Offices of the company have been es- 
tablished in Chicago and St. Loui?. 
The officers and directors of the com- 
pany are : B. L. Craig, president of 
the Collins Body Co., president ; L. A. 
Shadburne, of Shadburne Bros., vice- 
president; H. P. Brown, treasurer; 
William Ewald. assistant secretan.-; 
Alexander Hoyt, chairman of the Ex- 
ecutive Committee; C. J. Hour. F. D. 
Hartman, \V. L. Shadburne and Elmer 
F. Adams, directors. 

♦ ♦ * 

Silvex Re-incorporates for $2,000,000. 

The Silvex Co. has been re-incorpor- 
ated under Delaware laws with a stock 
capitalization of $2,000,000, of which 
half is common and half, preferred 
stock. The board of directors, as at 
present constituted, includes E. H. 
Schwab, president; J. H. Ward, E. B. 
Turn, W. M. Davidson and W. H. 
Lumpkin. The company will soon be 
settled in its new plant at Bethlehem, 
Pa., which is a modern concrete and 
steel factory, equipped with new ma- 
chiner\' equipment. 

♦ ♦ ♦ 

Matlack Will Head Globe Tire. 

J. C. Matlack, who resigned a short 
while ago as secretary and general 
manager of the Ajax Rubber Co., has 
been elected president of the Globe 
Rubber Tire Mfg. Co., Trenton, N. T. 
Following his retirement from the 
Ajax. Matlack became connected with 
the American Writing Paper Co. He 
will, however, relinquish all connection 
with the latter company to devote his 
entire time to the Globe company. His 
headquarters will be in New York, 

♦ 4t « 

Marathon Tire Sales Grow. 

The Marathon Tire & Rubber Co., 
Cuyahoga Falls, O.. enjoyed during 
the three months of September. Octo- 
ber and November a volume of sales 
which was 60 per cent greater than 
that handled during any similar period 
of any previous year in the company's 
history. The factory has been behind 
orders for some time and the spring 
delivery orders now on the 6rm's 
books are about 80 per cent greater 
than those received at this time in any 
previous year. 
Fonda With United Motors Service. 

P. H. Fonda, formerly connected 
with the service department of the 
Dayton Engineering Laboratories com- 
pany, has joined the forces of the 
United Motors Service. Inc., official 
representatives of the Delco. Klaxon 
and Remy companies, in the capacitv 
of office manager. His headquarters 
will be at the general offices of the 
company in De|i*^it. 

Digitized by 


December 15. 1917 


Page 27 



tire pressure 
holiday box ga] 
<no price sho 
arreptable gift. 
It will be a CO 
minder of the 
the recipient ui 
hiniHflf money. 


1215 MIG 



for a 


For Motor Truck Upholstery 



Satisfactorily meets the scarcity-of-leather situ- 
ation. Costs less than even the poorest split 
leather but wears better. 

Comes in 60-yard rolls, 50 inches wide. Cuts 
in multiples without waste. 

Vou should use it to save money. 

You should use it to save leather. 

It is waterproof, washable — and its fine leather 
appearance and "feel" leave nothing to be 

Write for Truck Special Booklet, 
Samples and Prices 

Du Pont Fabrikoid Co. 


Works at Newbnrgli, N. Y. and 

Fairfield, Conn. 

Canadian Office and Factory: 


World'a Largeat Maken of 

Leather Suhatitutea 


Motor Trucks of % Ton 
to 5 Ton Capacity 

THE CLYDE CARS CO., Clyde, Ohio 



and help win the war 
by uting Pacific Elec- 
tric Red Cars. Swift, 
frequent, comfortable. 
Cheaper than your 

Beautiful Autumn weather 
and scenery above theclouds 




Five trains daily at 
convenient hours, from 
Main Street Station, 
Los Angeles 



Mrntirn "Motor West." Pleasf, When WritiiiK to the Advertiser 

Digitized by 


Page 28 


December 15. 1917 

Jjew Jhlngs in the 



This model of Stewart Autoguard is <le- 
signed especially for Ford cars. It is 
furnished with special brackets which 
make it possible for dealers to install the 
Autoguard on Ford cars in a short time. 
There is no cutting of metal or drilling 
of holes necessary to make the installa 

The Stewart Autoguard Carrier, besides 
being an Autoguard, includes a tire car- 
rier, tail lamp bracket and license plate 
bracket. The tire carrier w^iJl hold two 


tires. Four straps are j»rovided. The 
brackets which hold the tires, and to 
which the straps are secured, have two 
slots. This permits the car owner to strap 
one or two tires securely in place. 

The Autoguard feature of the device is 
a real guard for the car — not a common 
bumper. It has a rigidity combined with 
springiness not found in the ordinary 
bunjper. The channel bar is nuide of high 
carbon steel; the sj)ring members are made 
of high carbon spring steel. The shock 
absorbing members consist of two full 
elliptic springs. This type of spring is 
found to be superior to the coil spring 
type. They have more than double the 
range of sj>ring action and still have suf- 
ficient rigidity to resist efTe<'t and absorb 
heavy shocks. These springs, which fit in 
the channel of the Autoguard bar, extend 
away over towards the ends of the bar, 
where great strength is needed, for most 
shocks resulting from collisions are re- 
ceived at the ends of the Autoguard. The 
device sells at $12..>(K complete. 


A. E. Francis, president of the Francis 
Hand (\).. develand, O., has recently pat 
ented an<i placed on the market a terminal 
that eliminates all terminal troubles. Tlie 
Han<ly Ternjinal is really a cable terminal 
and spark plug terminal all in one. 

The jaws of the Handy are tlireaded on 
the inside and engage the threuls of tlie 
^park ]»lug j'enter bolt. <>no motion raiNC- 
tlie ring, compresses tin* <te«'l «*prini;. re 


leases the terminal and lifts it from the 
spark plug. There are no nuts to tighten 
or loosen or fish out of the drip pan. No 
tools are required, and the terminal can 
be attached or detached in one second. 

The Handy can't work loose- — the great- 
er the vibration the tighter the jaws of 
the Handy grip, and the better the elec- 
trical contact. The method of fastening 
the magneto cable insures a permanent 
connection. The ferrule is fitted to the 
cable and the stripped wire firmly held by 
a copper clip, making a non-soldered con- 
nection that can 't work loose. 

The Handy is made in three sizes to fit 
every make of spark plug, and sells for 
2oc each. 


The distinctive feature of the Detroit 
Kerosene Carburetor, which is manufac- 
tured by the Detroit Kerosene Carburetor 
Co., Kresge Bldg., Detroit, is that it at- 
omizes the kerosene into the finest possi 
ble spray before vaporizing it, thus re- 
<lucing the amount of heat necessary to 
complete vaporization. 

Surrounding the kerosene fuel inlet 
an<l jets is a pre-heater which raises the 
temperature of the fuel as high as pos 
sible without vaporizing it. The result- 
ing gas is thoroughly dry. and will not 
precipitate in the intake or cylinders. 

There are two venturi tubes and two 
jets, one for low speed, the other for high. 
The small venturi is operating at all times, 


and by the use of the sliding venturi as 
the velocity increases the second jet is 
cut in automatically and operates at the 
higher speeds. 

Ciasoline is used in starting, and its use 
is continued sut!iciently long to raise the 
temperature of the kerosene to the point 
where it will vaporize properly. 

In actual tests on a Ford car a saving 
in fuel of 76 cents per 100 miles was se- 
cured. The Detroit Kerosene Carb\iretor 
is listed at $'J2 f.o.b. Detroit, including 
^as tank, tiexible tubing, l)rass tube and 
couplings, ready to be attached. 



Model loO-C of Stewart Speedometer .? 
designed especially for Ford Sedan aur 
Coupelet models. It combines all of tb* 
good features of the regular niodeL bat i* 
furnished with special flange for instaUn 
tion on inclosed cars wliich do not carT> 
an instrument bfTin-d. The plate is in 
stalled to the cowl by means of two nickel 
head screws. It is not necessary to alter 
the car in any way. All difficulties of 11 
stallation have been eliminated by tht 
very unique design of this model. The 


black enamel flange and black faoe«i ir. 
strument harmonizes with the fittiujj^ t'f 
the car itself. The speedometer looks as 
though it were a [»art of the car, not an 
after-thought addition. 

The instrument i»* built on maj^uet it- 
type, with 60-mile capacity rotating spt»e«i 
dial. The Stewart Odometer consists of 
100,000-mile season register and lOO-inile 
trip register. The trip register can be 
easily reset to any mile or tenth of a mile 
without disturbing the season register. 
The retail price is $11.75. 


The Auto Parts Mfg. Co., Milwaukee*. 
Wis., has developed a very eflfective tow 
line, j)ossessing exclusive features that 
make it one of the most practical that has 
yet been brought to our notice. These 
tow lines are made from either manila 
rope or substantial steel cable and have 
a patented non-slip buckle at each end 
(a special feature with the **Badger'*', 
which makes the simplest and most effeo 
tive fastening method possible. To make 
a connection it is only necessary to loop 
the rope through the buckle at any jM^int 
dcsirtMl, and set the hook between the 
looj*. then pull. The harder you pull, the 
firmer becomes the grip. The ** Badger * * 
tow line presents a very timely sales offer 
iiii:, and the manufacturers rep<:»rt ex 
cellent sales. 

.Ian. 1 — New* York Show Number. Jan. 
!'> — Chicago Show Number. Feb. l."> — S:in 
Fraiuisco Show Number. 

Digitized by 


December 15. 1917 


Page 29 



Motor West 

January Ist 

New York Show Number 

January 15th 

Chicago Show Number 

February ISth 

San Francisco Show Number 


Motor West Publishing Co. 


once properly installed ask 
only one favor of you, viz. : 
to leave them alone. 

They last as long as your 
pistons and crank shaft — a 
real investment. 

They insure perfect and vig- 
orous combustion of all the gas. 

Let us educate you up to 
Herz Plugs. They're $1.50 
at your dealer's, or 


at your dealer's 



245 W. SSth St, NewYirk 


Light Weight, Any Make 

Cast Iron Putoos 
Are the BEST by TEST 






908-912 West Pico St. Los Angeles, Cat. 

.Ml iitioii ■ Motor Wfht. 

r'lra.se, When Writing to the Advertiser 

Digitized by 


Page 30 


December 15. 1917 

Mr. Car Dealer: 


THE L & B truck converting unit will turn your slow-moving used cars into salable 
ton and a half, two ton or larger, trucks. L & B will make up units for any 
specified chassis, avoiding the fault of trying to fit a Studebaker frame to a Ford size 
attachment. This factory service to car dealers irons out the obstacle in the truck- 
converting road to used-car profits. Torbensen Internal Gear, Sheldon Worm type and 
Chain t3rpe Axles, in 1 Vi and 2-ton sizes, in stock. Larger sizes to order. 

IVrite today, tell us what you have on the floor, and We 
will advise cost of making up units to correspond : : 



OfHce and Salesroom: 1416 So. Los Angeles St. Factory: 54 S. Boyle 


Getting Maximum Service From Inner Tubes 

WAYS AND MEANS of procuring 
the longest service from inner 
tubes is the theme of an educa- 
tional campaign instituted by The B. F. 
Ooodrieh Kubber Co. in the interests of 
war economy. 

Tndue haste in replacing a punctured 
or blown-out tube is responsible for a mul- 
titude of these **8in8. " The most com- 
mon mistake is pinching the tube. The 
tube is inserted in an uneven or twisted 
nmnner. This causes it to overlap or 
wrinkle, with the result that in a short 
time it will cut through where it has 
been overlapped and a leak develops. The 
same trouble is also caused sometimes by 
putting a new tube into the tire just as it 
is taken from the box. When the tube is 
apj)Iied after mounting, there is such an 
inrush of air that it will often buckle up 
the tube, thereby forcing a tiny section 
beneath the bead spreader. 

Especially will this occur if the valve 
stem is not pulled out to its proper posi- 
tion. The operator should proceed slowly 
when applying the tube. Before putting 
it into the casing it should be given a 
couple of "shots" of air, then it should 
be applied carefully, the inside — the side 
on which the stem occurs — being always 
kept inside. WTien it is in the casing it 
should be "talced" carefully and the 
fingers forced all around the tire to make 
sure that the talc has been evenly dis- 
tributed, and then, before the loose bead is 
aj>plied, the tire should be given a little 
more air — enough to round it out nicely 
and prevent pinching. 

The motorist should be cautioned against 
using too much talc. There are several 
powders procurable for keeping the tube 
from sticking to the casing, among these 
being soapsfone, graphite and talc, but 

the use of too much of any of these proves 
disastrous and a collection of substance in 
one j)lace eats into the rubber. If, on the 
otiier hand, no powder be used, it will be 
only a short time before the heat generated 
will cook the tube. 

I'nder-inflation is equally injurious to 
tubes. When the under-inflated tire passes 
over a stone both casing and tube are 
jolted against the rim and sooner or later 
a leak will develop. All tires should be 
inflated to the standard prescribed by 

If a tire deflates suddenly the car 
should be stopped immediately, as continu- 
ous running means that the casing must 
^lip circumferentially, ripping the valve 
stem out and tearing the tube. 

Sand in a casing is another cause of the 
lui nation of a tube. It very often happens 
that a motorist, while repairing a punc- 
ture on a road, permits the tube and cas- 
ing to pick up particles which create a fric- 
tion later and eventually tiny holes, which 
will scarcely show w^hen the tube is sub- 
merged in water, assert themselves. Then 
the motorist runs to the dealer and charges 
him with selling a porous tube. 

Putting undersized tubes in casings is 
a coiimion fault. This strains the tube, 
makes the expansion all one-sided — on the 
tread side of the tire — and generally re- 
sults in a sonorous blowout in No Man's 

Sunlight is a natural enemy of inner 
tubes. The sunlight, and any bright light 
for that matter, dries out the tube and 
makes it brittle and unelastic. It is then 
known as a ** macaroni" tube. A cool 
dark place is the proper refuge for the re 
serve tube. The effect of grease and oils 
on tubes is well known. 

A habit of motorists to carry tubes un- 

protected in tool-boxes is often responsible 
for much subsequent trouble. Tools are 
being bounced against it as the ear bounds 
along, its sides are chafed and become 
worn. It is weakened before it is even 
inserted in the casing. All tubes should 
be carried in a waterproof bag or well 
wrapped in newspaper. Use of space under 
the seat near the battery box for reserve 
tubes has its penalties, too. Aeid from 
the battery frequently splashes over and 
douses the tube, and from that moment 
on deterioration starts. 


A most graceful and distinctive Ribbed 
Tread Tire has just been announced by 
the Amazon Rubber Co., Akron, O. A 
glossy jet black body with a circling snow- 
white stripe on the sides gives the tire a 
touch of ultra-distinction and adds char- 
acter to any car. The new tire has the 
same wonderful wear-resisting tread as 
the regular non-skid which the company 
has been producing and is also reinforced 
on the side walls with extra fabric breaker 
strips for protection against blow-out?^ 
This anti-blowout feature is claimed to be 
exclusive in Amazon tires. 


To meet the demand created by the 
many jobbing houses of the country for 
a special blow-out patch designed for dis- 
tribution through them exclusively, the 
Firestone Tire & Rubber Co., Akron, 0., 
announces the production of a full-sized 
patch of this description, especially dc 
signed. Deliveries of this addition to the 
conjpany's accessory line are already be- 
ing made, according to C. H. Gerhold. 
Western manager of the Firestone Com 
pany 's accessories sales division. 

December 15. 1917 


Page 31 

HOTEL ST. FRANCIS San Francisco 

Cmnimr of ihm City* a Lifm and Color 

Management - James Woods 



Pioneers of the internal - gear drive 

Denby trucks are built in 1, 2 and 3 ton capacities, 
and with bodies for every line 


DEFT. H. Detroit, Michigan 


It's A Mistake 

to buy an engine which depends upon bat- 
teries for ignition : because your engine 's 
ability depends more upon your ignition 
system than upon any other factor. 
It is essential, then, that you select only 
the most reliable ignition method. 
Magneto ignition has proved to be the 
most reliable method, and the most relia- 
ble magneto has proved to be the 


The ignition system which has been on the win- 
ner of every worth-while contest of motor cars, 
motor boats, motorcycles and aeroplanes. 


Write for Catalogue 

BtMch Magneto Co. -:- New York 

Coaai Branch: 1324 Van Nm»a Avmnum, San Franciaco 
Coast Distributors: E. A. Featherstone. Los Angeles 
Ballou & Wriffht, Portland and Seattle 
Kimball - Upson Co., Sacramento 


(Coal OU) 
One Mile on Kerosene Costs Lett than i y ^^"^ 
One Mile on Gasoline Costs From 1 1 4 to 1 > j centt 


Save SO'f Price of Equipment $22 f.o.b. Dstroit 

30 days Trial or MONEY BACK — ACT PROMPTLY! 
Thste are days of strict economy 



Department 16 


Mention "Motor West," Pleast. When Writinjr to the Advertiser 


all ute conTenient and economical gasoline. The heat is anto- 
matically regulated. They are built in all sises. 

DEALERS: Order from your Jobber today. If he can't supply 
you, send us his name. 

ADAMSON MFG. CO., East Palestine, Ohio 

Digitized by OQIC 

Page 32 


December 15. 1917 


The technicalities of tire con- 
struction do not interest you. 
It isn't what goes in but what 
comes out of a tire that counts. 
Well, anywhere from 8,000 to 
10,000 miles is a common Kelly- 
Springfield performance. 

Kelly-Springfield Tire Co. 

Executive Offices 

Seventh Ave. at 57th St., New York. 

General Sales Department 

1900 Euclid Ave., Cleveland, O. 

Salt Lake City, Utah — The Ephraim Motor Co.. capital 
$9,000, has been incorporated by Andrew Armstrong, T. C. 
Hill, Anna K. Armstrong, Lydia Armstrong and Effie Hill. 
— Newton M. Myers has moved his motor truck top fac- 
tory to 231-235 Spring St. — Arthur L. Willard has pur- 
chased an interest in the Stewart & Young Sales Co.. which 
handles several lines of accessories and attachments. 

* * * 

Missoula, Mont. — The Missoula-Buick Co., capital $25,- 
000, has been incorporated by F. A. Williams, M. L. Lyman 

and E. F. Barnes. 

* * * 

Tucson, Ariz. — The Babbitt-Poison Co. of Phoenix, 
state dealer for Stutz, Marmon, Pierce-Arrow and Chan- 
dler cars, has opened a branch sales room here. 

* * * 

Phoenix, Ariz. — The Leach Motor Car Co. has secured 
the Reo car agency for the state of Arizona from the 
D. L. S. Skelton Co. of El Paso, Tex. 

* * * 

Martinez, Cal. — A. W. Sloan, Buick dealer for Contra 
Costa County, has secured the county agency for Racine 
tires from the Power Rubber Co. of San Francisco. 

* * * 

Bakersfield, Cal. — The Kern county agency for Grant 
cars has been taken over by Harris Bros. 

* * * 

King City, Cal. — Eugene Tabbott has purchased 
Brandt's Garage from Steglich & McKinley and in partner- 
ship with John Gonzales will operate it as the Los Ositos 

* * * 

Portland, Ore. — The Northwest Auto Co. has increased 
its capital stock from $30,000 to $60,000. 

4c 4c 4c 

Stockton, Cal. — The San Joaquin Auto Co., Winton and 
Chandler dealer, has added the Hupraobile agency for 
San Joaquin county. 

4c 4t 4c 

Oakland, Cal. — The Record Tire Co. will move to new 
and larger quarters at Twenty-third and Broadwav. 

4t * * 

Turlock, Cal. — Tesman & Brown have taken the Chan- 
dler car agency for Stanislaus countv. 

4c 4« * 

Martinez, Cal. — A. W. Sloan has taken the Buick agency 
for all of Contra Costa county north of Richmond. 

* * 4c 

Riverside, Cal. — A. F. Isaacson, former Oldsmohile 
branch manager, has taken the agency here for the Jor- 
dan car, with headquarters at the Mission Garage. 

'^Bxfbe' Batteries 


We Repair all makes of Batteries, Generators, 
Coils, Magnetos and Starters 


Harry W. Harrison 

F^S971 831 LOS ANGELES ST. Main 6582 

-M. iiti«) 

n •Motor West." Please, When Writing to the Advi-rtiser DigitiZGCl bV 


December 15. 1917 


Page 33 

This company has an attractive proposition to 
offer desirable distributors and dealers in Pacific 
Coast territory. 
IJ^-ton Truck . .$2100.00 3^-ton Truck . .$3000.00 

2-ton Truck 2400.00 5-ton Truck 4200.00 

Light Tractor $2500.00 

Heavy Duty Tractor 3800.00 




A car of popular price, designed 
by Ray Harroun, in which a new 
type of four-cylinder motor develops 
revolutionary power and efficiency. 

Harroun Motors Corporation 

General Offices, Detroit Plants, Wayne, Mich 


A ... 

The strap kinds are ob- 

solete and unsightly. 


The Sly interchangeable 

— Ford or Chevrolet 

quickly — neatly does the 

trick — ^take any casing 

or demountable — cost no 

more. Beware of imita- 

tions. If your Jobber 

doesn't list, write us for 

complete catalogue — of 

real Carriers and "Bet- 

ter Springs." 


890 Woodward ATenue, 
Detroit, Bfich. 


Motor Oils 

Gasoline "with the Punch" 


Oldest Refiners and Producers on the Coast 


''The Car of the Hoar'' 

Big, Beautiful, Impressive, Powerful, Dependable, 


"Bmlt Uke a Watch" 

4-PassenS0i' Roadster 

S-Passenser Tourins Car... 

Suhjmct io Changm Wiihoui Noiicm 


Write for descriptive catalogues 

Elgin Motor Car Corporation^" 

S. A. 

Quality in Motor Trucks 

It hss been our endeavor to create a commercial vehicle 
that would excel first of all in the quality of the material 
used, and second, in the economy of its operation. 
Our reputation for producing the roost lasting truck is 
recognized by our many users. :: 

We offer for your convenience, the following sizes: 
Uz Ton 2 Ton 3^2 Ton 5 Ton 7 Ton 


133d St. auid Harlem River k New York. N. Y. 

Mmtion "Motor Wtst." Please. When Writinjr to tJie Advertiser 

Digitized by 


Page 34 


December 15. 1917 


Oil Ideal 
Lubricant ^^ 


— E. I. Veitch, Oakland — "California asphalt- 
base oil forms an ideal lubricant for a Ford 



— Studebaker Garage, Stockton — "having used 
Zerolene for over six years, feel justified in 
recommending it to users of Studebaker cars." 


— McArthur Bros., Phoenix — "have used Zero- 
lene exclusively in all our Dodge Brothers 



— Oakland Auto Sales Company, Portland — 
"Zerolene has proved a satisfactory lubricant 
in our Oakland cars." 


Tie Standard Oil for Motor Cars 

Endorsed by Leading Car Distributors. 

— because the records of their service depart- 
ments show that Zerolene, correctly refined 
from Califomia asphalt-base crude, gives per- 
fect lubrication — less wear, more power, least 
carbon deposit. 

Dealers everywhere and at our 
service stations. 

Standard Oil Company 


Seattle, Wash. — The Breeze Auto Truck Tire Co.. capi- 
tal $100,000. has been incorporated by H. J. Breeze, and 
William S. Worden. — The Brigham Motor Car Co. has 
brought its Smith Form-A-Truck and used car depart- 
ments together under one roof in the company's new 

building at 513 E. Pike St. 

* * * 

Mt. Vernon, Wash. — The Tyson Garage has been incor- 
porated for $20,000 by R. L. Tyson and M. Heller. 

* * * 

San Pedro, Cal. — David Keighteley has purchased the 
interest of L. J. Harris in the two local garages operated 
by Harris & Phillips, Chalmers and Buick dealers. 

:<( ♦ 4c 

Los Angeles, Cal. — The Damon Specialty Mfg. Co., 
manufacturer of Xonolio polish, has located its headquar- 
ters in the building at Eleventh and Figueroa Sts., formerly 
occupied by the Pearl Motor Car Co. 

* * * 

Redwood City, Cal. — The Buck & Fitzpatrick repair 
shop will be enlarged by the building of an addition to 
cost $2,700. 

4c 4c * 

HoUister, Cal. — The Overland and Willys-Knight car 
agencies for San Benito county have bqen taken over by 
P. J. Williams. 

4« * 4c 

Tacoma, Wash. — The Tacoma Tire Service Co. has 
changed its name to Tacoma Tire Co. — The headquarters 
of the Tacoma Speedway Association have been moved to 
2140 Pacific Ave. 

4( 4c 4c 

Reno, Nev. — Scott & Hays have taken the King car 

« 4c 4( 

Yerington, Nev. — G. D. Eraser of the Yerington Garage 
has purchased entire control from H. W. McNeil. 

4( 4( 4c 

Carson City, Nev. — The Turbine Muffler Mfg. Co. has 
been incorporated with $50,000 capital stock bv R. C. 
Savage, J. G. Ellis, William Muller, J. Smythe and P. B. 
Ellis to manufacture automobile parts. 

4« 4c * 

Oakland, Cal. — L. M. Griffin, Cole agent, has appointed 
Samuel Keeny to handle the sales end and will act as 
chief executive, while the firm name will be changed to 
Cole Motor Car Co. — Berger Bros.. Alameda county deal- 
ers for Gates Half Sole tires, will open a new store at 
2201 Broadway. 

* 4c * 

Roseville, Cal. — Edward Carson has purchased the Al 
Moore (Parage. 

* * * 

Fresno, Cal. — The Fresno Lubricating Oil Co. has been 
opened by John Dougherty to sell automobile lubricating 
oils and greases. 

* * * 

Sacramento, Cal. — The J. J. Jacobs Co., Studebaker 
dealer, has occupied its new four-story building here. 

'The Light That Shows the Road'' 



The S&M is the only 
Spot-Lite on the 
market that complies 
with the California 
State Law. 


For sale by all Job- 
bers and Dealers of 
Automobile Accesso- 


117 West 36th Place 

Mention '"Motor \V«st." Please. When Writing to the Advertiser 

Digitized by 


December 15, 1917 



Page 35 


The best light car on the market today. 
Economical in every way, and tremen- 
dous Power. Once an inter-State owner 
always an Inter-State owner. 




1 127 




Wheels and Rims 
Tire Racks and Platforms 

All Hakes in Stock 
Wholesale and Retail 


Demountable Rinna Sold suid Applied 
Sprins Steel Bumpers 


Factory: 913-921 So. Santee St, Los Angeles, Cal. 

Office: 916-918 So. Los Angeles Street 



114 inch wheel base, cantilever rear sprinp^s, full floating 
rear axle, vacuum g^asoline system and factory e(|uipment 
that includes a six>tlig:ht, a bumper, a motomrter, an ignition 
lock and an extra rim. 

37 H. P. motor — smooth runninjr and quiet. Qmsisteiitly 
gives 18 miles per gallon. Full streamline body — double 
curve design, slanting windshield. 

Write for (haUr propoitiiion 


/. o. h. factory 


p--— __---„ M^^ I 

Save the Nation's Gasoline with the 


Vacuum Carburetor 

This price mainlains on Ford and Mela models 
Other cars $8 and $10. depending on fittings necessary 

This perfect carburetor will save you, no mstter what your csr, 
from 30 to 50% in your gssoline consumption. At the ssme time 
it will give your motor power, speed and flexibility beyond your 
fondest hopts. 

It's your dutv to your country to ssve gssoline when you csn. 
It's s desler's duty to promote the ssle of sn instrument thst will 
cheapen the cost of running s csr. 

Send in jour orders now— Fall is a big carburetor season 


17 Chambers Street (Dept. C) NEWBURGH, N. Y. 

Western Office: 408 Kresge Bldg., Detroit. 


NeTerslip Pads $1 per Set 

Cover the entire Field— Rubber Vulcsnized 
through snd locked securely to the metal. 
Cm. I. Ihns Kfi. Ci.. lie. 2117 WMhnm IMi.. Riw Tirt 



The Bossert Corporation 



Tho Luxury Shock Absorber for Quality Cars at 


Bdwy. 8306. 

775 To^ne Ave. 



Reaches a larger percentage of dealers than 
any automobile publication circulated on the 


Mtntion 'Motor West." IMi'aso, When Writing to tlie Aflvt-rtiRor 

Digitized by 


Page 36 


December 15. 1917 


In the Interests of Increased Personal 
Efficiency and Economy— See, Inspect 
and Compare These Kissel Features 


America's original dual-purpose car — that changed the motoring habits 
of a Nation. The ALL-YEAR Top is built-in, not on, with no visible fasten- 
ings or attachments — no rattles, draughts, or leaks — and is entirely removable. 
As an open, roofless, touring car — or a winter closed coach, it is complete to 
the minutest detail. 


The car of a Hundred Quality Features — that has for over a year met 
fully the rigid demands of exacting car buyers. Its pronounced superiority 
in mechanical construction, body designing and dependable performance is 
due to its being Kissel-built from the ground up. 

The New 4-Passenger Sedane and 

5'Passenger Staggered 

Door Sedan 

The new ALL-YEAR Top is entirely removable and all side windows may 
be lowered or raised — an exclusive Kissel feature. The new Semi-Victoria 
Style Summer Top is the most original and exclusive made. 

Your nearest Kissel dealer is now taking orders for an early delivery. 
See him without delay. 

DEALERS — Investigate the Kissel line, with the exclusive Kissel inno- 
vations and features that double and treble its utility, economy, and com- 
pleteness. Write us today. 






Mt'iition "Motor Wrst." Please, When Writing to the Advertiser Qjgj^j^Qij by 

VOL. XXVIH. No. 6 

JANUARY 1, 1918 

$2.00 A YEAR, 10c A COPY 


for Hit 




IF VOU put your spark plugs in a vise and ex- 
erted all your strength to subject them to the 
greatest possible pressure, you would expect the 
porcelain to crumble. 

Yet that's virtually what they must stand in your 

As you get under way, the explosions in your 
cylinders become so rapid that the force they exert 
is practically continuous. 

In Champion-Toledo Dependable Spark Plugs 
the shoulders of the porcelain insulators are cush- 
ioned against this tremendous pressure. 

The two patented copper gaskets that protect the 

porcelain where the pressure comes are lined with 
asbestos so that the metal cannot touch the por- 

That's one reason why Champions are so much 
more durable and dependable than ordinary spark 

Sell the car owner the Champion-Toledo plug 
designed to serve his kind of motor (your Cham- 
pion chart shows which one) and you have assured 
your customer maximum efficiency and durability. 

Keep your Champion stock complete — it means 
biggest possible volume of spark plug sales, quick 
turnover, maximum profits. 

Champion Spark Plug Company, Toledo, Ohio 

1 ^ 

Digitized by 


Spmedy- -Efficient —Eeonomieal 

MakmMhift— Unreliable— Cotdy 

Slow— Uncertain — Costly 

America Must Have 
More and More Motor Trucks 

Business is Depending More 
and More on Motor Trucks 

The Maxwell One-Ton, Worm-Drive Truck is sweeping 
the country today. 

Maxwell Truck dealers are making big profits on their truck 
sales— and the truck sales are increasing by leaps and bounds. 

The Maxwell One-Ton, Worm-Drive Truck is the best suited 
to 80 or 90 per cent, of the needs of the delivery business. 

It is lower in cost and lighter in weight than any other tmck 
of equal specifications — and very much more economical to 

We knew we had hit the nail on the head when we put the 
Maxwell Truck on the market, but the tremendous and ever-grow- 
ing demand for the Maxwell Truck has amazed even us. 

Our dealers are crying, "Rush trucks to us— we can sell all 
you send.'' Now we're prepared to supply them with the trucks. 

Play safe. 

We still have good fields open to the right dealers. 

Get in on the ground floor. It may be too late tomorrow. 

Write or wire quick. 

Maxwell Motor Sales Corporation 

Detroit Michigan 


Mention ''Motor "West," Please, When Writing to the Advertiser 

Digitized by 


January I, 1918 MOTOR WEST Page 1 

Digitized by 

Mention "Motor West," Please, When Writing to the Advertiser 


Page 2 


January 1 , 1918 



w^- ^ 

The zest for difficulties — the sweep of power that lifts the car 
to the brow of the longest and steepest hills — that's the para- 
mount quality of the Apperson 8. 

You don't have to **rush" the hills, A standing start at the 
bottom — a quick pick-up and you'll breeze over the top at a 
speed that thrills or glide over lazily — as you choose. 

The 8-cylinder motor contains but one camshaft. The ordinary 
8-cyIinder motor has two. The Apperson possesses only two 
cam gears instead of three. There is no trigger board on the 
Apperson 8 motor, and with the elimination of this mechanism 
dozens of small trouble-making parts disappear. 

But the effectiveness of the Apperson 8 motor is only typical of 
Apperson performance throughout. 

For years the Apperson has delivered big car service at small 
ear cost. 

13U-inch wheelbase and all that means in easy riding and good 
appearance are to be had in the Apperson 8, at a low first cost. 
And the expense of gasoline, oil and tires is exceptionally low. 
Twenty-five years' experience explains Apperson worth. To ap- 
preciate Apperson excellence you should drive the car Yourself. 
Your dealer is ready to give you a demonstration you will re- 
member. See him. 

\PPERSON BROS. AUTO CO., Kokomo^Indiana 

Mention -'Motor West," Please, When Writing to the Advertiser Digitized by VTTVJVJV Iv. 

January 1. 1918 


Page 3 


A Page. 

AB-C SUrtar Co 41 

AcMon Motor Track Oo 39 

Appwson Brot. Anto Oo 2 

Aimleder Co., The 3 

Ante Gomr k Pmrtt Co 38 

Automobile Accetsorlet Oo 42 

Bailey Non-Stall Differ. Corp... 41 

Btllemo Hotel 32 

Boeeh Magneto Co 35 

Boeeert Corp 43 

Brlieoe Motor Corp 44 


Cambria Spring Co 43 

Carter k Vanberg 37 

Champion Ignition Co 33 

Champion Spark Ping Co. Ft. Cov. 
Clyde Oara Oo 42 


Deoby Motor Track Co 41 

Detroit Kerosene Carburetor Co 41 
Duplex Track Co 1 

Elgin Motor Car Corp 26-27 

Folton Motor Track Co 43 


General Motors Track Co 41 


Harronn Motors Corp 24 

Hers k Co 40 

Hood Tire Co Third Cov. 

Hughes^ The Photographer 43 

Hnrlbnrt Motor Track Co 39 

International Motor Co. Back €ov. 

Jahns Anto Mch. Works 87 

K Page. 
KeUogg Mfg. Co 39 


Lane Bros. Co 37 

L. A. Warehouse Co 43 

L ft B Truck Mfg. Co 37 


Maxwell Mot. Sales Corp. 2nd Cot. 

MeOraw Tire k Bubber Co 4 

Mutty, L. J., Co 31 


New Era Spring k Specialty Co. 39 


Olirmplan Motor Oo 43 


PhUadelphla Stor. Bat. Oo 41 

Puente Oil Co 39 

Bives Mfg. Co., Geo. H 43 


8. k M. Lamp Co 40 

Selden Track Sales Co 29 

Standard OU Co 36 

St. Frauds, Hotel 35 

Sunderman Corp 43 

Superior Motor Power Oo 39 


Twltchell Gauge Co 42 


Union OU Oo. 41 

U. S. Spring Co., Inc. 39 


Walker Ke-Les Lock Co 41 

Williams Mfg. Co 3 

Wisconsin Motor Mfg. Oo 40 

Wright Motor Car Oo 43 


X# Motor Trtfcks ^^ 

Open territory on the Pacific Coast is 

available to progressive, well financed 

Dealers for the exclusive sales represen- 
tation of 


The makers are financially strong, long 
established, and liberal. The Dealer is 
assured of the strongest co-operation in 
selling and service. 

Dealers must be prepared to stock a cer- 
tain number of trucks and the essential 
replacement parts and operate a satisfac- 
tory service equipment. 
The Armleder proposition merits your in- 

Write now! 


Worm Drive 3H-Ton 



In Charge of Western Sales 

Manufactured by The O. Armleder Co., Cincinnati, Ohio. 

••• K aaCj ••• 

Williams Spotlight 


Model A, $9.00 Model By $10.00 

Rear Viem of WilliaiM Spotlight 

Has adjustable control to comply with require- 
ments of the lighting laws of all States. May be 
used for either left or right side of windshield. 

Detachable for Trouble Lamp or for lightin 
camp at night. Has inclosed dust-proof an 
water-proof switch. 

We sell through jobbers only, and are 

represented on the Pacific Slope by 


Los Angeles, San Francisco, Portland and Seattle 



310 North Flower Street 

SANTA ANA, CAL. Detail of AdjtuiahU Control Feature of miliam* Spotlight 


Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 

Page 4 


January t. 1918 

Pneumatic Tires ^ Motor Cycle Tires ^ Inner Tubes 

Distributing Warehouses * * New York * * Atlanta r * Sl Louis / / San Francisco 


Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 

wmmm^:n :::^ 

The Mdtdrinb Authority dp the Pacific Ccabt 



JANUARY I. 1918 

$2.00 PER YEAR 

S. F/S 1918 SHOW 

Special Building to Be Erected Out- 
side Auditorium to Accommodate 
Commercial Vehicles and Tractors. 

The Second Annual Pacific Automo- 
bile Show, to be held in San Francisco, 
Februar}' 16-24. 1918, will include a 
large display of trucks, tractors and 
commercial cars in addition to the pas- 
senger car exhibits. In a recent meet- 
ing of the local car dealers' association 
it was decided to house the commer- 
cial vehicle end of the show in a large 
tent or some other kind of temporary 
structure, which would be erected upon 
the vacant ground that lies adjacent 
to the Exposition Auditorium building, 
where the show will be held again this 
year. This apparent solution of prob- 
lem of so locating the commercial cars 
as to give them a fair portion of the 
total attendance was shown to be of 
no avail when the city board of super- 
visors refused to allow the erection of 
a temporary building on that location. 
The reason adduced was that such a 
structure would mar the beauty of the 
city's Civic Center, upon which the 
Auditorium faces, although it would 
not stand for more than ten davs. 

Denby Agent in Ore. Is Leader. 

The Oregon Motor Car Co., of Port- 
land, has won the distinction of being 
the leading Denby truck distributor in 
the United States. The announcement 
of the company's top standing in this 
respect was made during a recent visit 
in Portland by M. E. McKenney, sales 
manager of the Denby Motor Truck 
Co.. of Detroit. 

Duplex Truck in Seattle. 

The Duplex truck will be handled 
in western Washington in conjunction 
with the Indiana and Reo trucks by 
the United Motors Co., of Seattle, 

Used Car Show in Salt Lake. 

Motor car dealers in Salt Lake City, 
Utah, are discussing the possibilities of 
a used car show, to be held at the same 
time as the coming annual 1918 new 
car show, Feb. 26-March 2. It is held 
that the used car business is a legiti- 
mate end in the car dealer's activities 
and as such deserves to be treated with 
the same degree of dignity and atten- 
tion as the selling of new cars. In a 
used car show the local dealers are 
certain they can prove that cars which 
they have rebuilt and overhauled will 
give full value for their prices. 


Breyer Heads Don Lee L. A. Sales. 

Robert E. Breyer has been appointed 
sales manager for Don Lee, Los An- 
geles, Cal., Cadillac dealer. He has 
been one of the leading salesmen in 
the company's Los Angeles house, has 
sold more Cadillac cars than any other 
salesman, has been a consistent winner 
of sales contests and for the past four 
years has been the lecturer on cut- 
open Cadillac chassis at the San Fran- 
cisco and Los Angeles shows. 

Speers Adds Commerce and Signal. 

Commerce and Signal trucks will be 
distributed in the Southern California 
territory by the Speers Motor Co. of 
Los Angeles, well known as Haynes 
car dealer for the southern part of the 
state. The Commerce truck is sold 
in a one-ton capacity size, which meets 
the all-around demands of transporta- 
tion. The Signal truck line embraces 
one-ton, one-and-a-half-ton, two-ton. 
three-and-a-half-ton and five-ton sizes. 

Seager Selects New Quarters. 

S. F. Seager & Co., of Los Angeles. 
Cal., distributors of Jordan and (irant 
cars, will move into new quarters about 
Feb. 1, located on the east side of 
Figueroa St.. south of Pico St. The 
building will have a frontage, includ- 
ing drive-way, of 100 feet on Figueroa 
and a depth of 155 feet. The salesroom 
will have dimensions of 90x40 feet and 
directly in the rear will be the firm's 
office and wholesale department. 

1918 Licensees Must Carry History of 
Their Cars in a Conspicuous Place — 
Mission Bell Will Be Emblem. 

Approximately three hundred thou- 
sand blanks are now being sent out 
by the California state motor vehicle 
department to registered owners of 
automobiles in the state. Accompany- 
ing the blanks are applications for 
drivers' licenses, which are required by 
the law of every person who drives a 
motor vehicle. There is no charge for 
the operator's license, except a fee of 
25 cents collected for another to re- 
place the first one when lost. Minors 
may secure these licenses when they 
are vouched for by parent or guardians. 
The issuance of the so-called "mission 
bell" or ''liberty bell" seals for 1918, 
which replace last year's "poppy" seals 
and which will also be fastened on the 
number plates, has already begun. 

A new feature of the licensing law 
for 1918 is that every motor vehicle 
owner will receive a certificate show- 
ing his name, address, make of car. the 
year it was built, type, model, engine 
number, number of cylinders, bore and 
registered horsepower. With the cer- 
tificate will come a small metal case 
with isinglass front, which must be 
fastened to the car in a conspicuous 
place. The certificate will be signed 
by the owner on receipt. The certifi- 
cate carries stubs for transfer of 
ownership, etc., in case the car is sold, 
acting as a kind of a bill of sale. The 
certificate will serve to identify the 
owner and the car and will greatly as- 
sist the police in the enforcement of 
motor vehicle and traffic laws. 

Another new provision of the motor 
vehicle law for 1918 is that which com- 
pels every trailer weighing more than 
2.000 pounds to have a license, costin 
$2. in addition to the Ji^ular licc^ 
carried ^^ %^^^^l^(^OO^Z 

Page 6 


January I, 1918 


Elxpires Suddenly While Returning 
From Trip Ordered by Physician 
After Hard Work on Show. 

J. S. Conwell, one of the pioneer and 
most well known figures in the history 
of the automobile trade in Southern 
California and still better known to the 
people of Los Angeles as president of 
the city council of the southern 
metropolis, died recently at Blythe, 
Cal., at the age of fifty-eight years. 
When death came he was returning 
from a vacation in Arizona, where he 
was resting from the strenuous labors 
entailed by the recent Los Angeles 
automobile show, of which he was 
manager. Even during the interval of 
the show Conwell was not in the best 
of health, but under his direct super- 
vision the recent Los Angeles show 
was, without the shadow of a doubt, 
at once the largest, most handsomely 
staged and most successful of its kind 
the southern city has ever witnessed. 

To the automobile trade world on 
the Coast he was widely known as 
president of the Conwell-Hathaway Co. 
of Los Angeles and as manager of 
several motor car shows held in Los 
Angeles. Originally a native of Minne- 
sota, he came to Los Angeles in 1882. 
In 1894 he became connected with the 
bicycle industry in San Francisco, but 
it was not until 1907 that he entered 
the automobile industry in Los An- 
geles, In that year he became secre- 
tar>- and manager of the United Motors 

Co. In 1899, while connected with the 
VV'averly Co., he built the first Waverly 
electric passenger car. In 1911 and 
1912 he was president of the Motor 
Dealers* Association of Los Angeles. 
In the civic politics of Los Angeles he 
was a prominent figure and at his 
death was serving his third term as a 
city councilman. 

PaciRc KisselKar Holds Banquet. 

The Pacific KisselKar branch organi- 
zation of San Francisco and Oakland, 
to the number of 104, together with the 
managers of the company's branches 
in Los Angeles, San Diego, Portland, 
Fresno and Seattle, recently attended 
the annual banquet of the company. 
Conforming with the branch organi- 
zation's custom of several years, each 
employe who had been connected with 
the company for at least a year, re- 
ceived a check representing his share 
of the company's profits during the 
past year. According to the figures of 
Treasurer Campbell the year 1917 has 
been the most successful in the his- 
tory of the Pacific KisselKar Co. 
Figures quoted by him showed that 
the branches transacted a million dol- 
lars' worth more of business during 
this year than in 1916. At the banquet 
President W. L. Hughson, acting as 
chairman and toastmaster, announced 
the advancement of Campbell to the 
position of second vice-president and 
general manager of the entire Kissel- 
Kar organization on the Pacific Coast. 
The company's service flag, which was 
displayed at the banquet, showed that 
forty-eight men from the Pacific Kis- 
selKar branches are serving in the 
United States forces. 


In the nccompanyin^; illustration are shown gome of the Savage tire sales force in attendance 
at a «onf«'n*nre held recently at the Savajfe factory in San Diego, Cal. From left to right the men 
shown in the picture, are: J. W. Harrow, newly appointed manager of the Dallas branch; J. E. 
Hhaw. Hales as^Mistant at the home office: A. E. Kelley. manager of the new Seattle branch; P. W. 
Hairdi-n. general hales manager: .7. G. Cochrane, assistant general sales manager; C. P. Turner, in 
charge of repair material sales; L. B. Watson, manager of the Cincinnati branch, and Claus Spreck- 
els, vi<'»'.prehident of the company. 

Briscoe Branch in San Francisco. 

The Briscoe Motor Corp. has estab- 
lished a factory branch in San Fran- 
cisco, Cal., incorporated under the 
name of the Briscoe-Pacific Co. The 
announcement of the new Pacific 
Coast branch follows close on the heels 
of the taking of the Briscoe car agency 
for Northern California by the H. V. 
Carter Co. of San Francisco. The new 
branch will carry a complete stock of 
parts and will also hold stock cars in 
San Francisco and Los Angeles where- 
with to supply Briscoe dealers. H. M. 
Clark has arrived from the Briscoe fac- 
tory to take charge of the service and 
parts department of the new branch. 
Also from the factory have come Don 
Peake and L. W. Turner, the former to 
act as manager of the sales department 
with Turner as his assistant. The 
opening of the branch took place under 
the direction of J. R. Findlater, general 
supervisor of sales for the Briscoe 
Motor Corp., who arrived on the Coast 
with that intent. 

Stelling Buys Out Arnold. 

Jan H. Stelling, well-known through 
his connection as partner in Arnold & 
Stelling, San Francisco, distributors of 
Simplex, McFarlan and Scripps-Booth 
cars, has purchased the interest of his 
partner, George K. Arnold, in the com- 
pany. To date Stelling has concen- 
trated on the office and business end 
of the firm, but will now take over the 
sales end also. 

S. F. & Phila. Equal in Chandler Sales 
Disregarding other differences of size 
and location, San Francisco, Cal., and 
Philadelphia, Pa., have run neck and 
neck in Chandler car sales during the 
past year, according to information re- 
ceived from the Chandler factory by 
the Peacock Motor Sales Co. of San 
Francisco, Northern California dealer 
for the Chandler. The result is a tie 
of 1,044 Chandlers sold in each city 
within a year's time, representing an 
annual business of over $2,000,000 for 
each firm. The New York agency for 
this car surpassed this record by only 
a few cars. 

lies Becomes Hainsworth Sales Mgr. 
C. P. lies, of the Iles-Merrill Co., 
Tacoma, Wash., Oakland distributor, 
has sold out his interest in that firm 
and has become sales manager for the 
Hainsworth Motor Co., distributors in 
western Washington and British Co- 
lumbia for the Oldsmobile. 

Cole Over Fisk Seattle Branch. 

W. B. Cole, formerly of San Fran- 
cisco, Cal., has succeeded W. E. Bay- 
less, resigned, as manager of the Seat- 
tle, Wash., branch^of the Fisk Rubber 

^^'"pffied by Google 

January I, 1918 


Page 7 

Portland- Vancouver Road Completed. 
Two automobiles, one from Portland, 
Ore., and the other from Blaine, 
Wash., on the Canadian boundary, will 
cross the state of Washington, Sun- 
day, Dec. 30th and will meet at Foster, 
near Seattle, as the big feature of the 
dedicatory exercises to be held on that 
date under the auspices of the Auto- 
mobile Club of Western Washington, 
marking the completion of 112 miles of 
continuous paved highway between 
Portland and Vancouver, B. C. The 
machines, both Buicks, will carry offi- 
cial parties and will bear messages, one 
from the governor of Oregon and the 
other from the premier of British 
Columbia, to be delivered by the mes- 
senger to Gov. Ernest Lister of Wash- 

More Armstrong Territory for Ross. 

John J. Ross, 607 Figueroa Street, 
Los Angeles, Pacific Coast represen- 
tative of the Armstrong tubes, manu- 
factured by the Armstrong Rubber 
Co.. of Newark, N. J., has had his terri- 
tory increased until it now includes the 
States of Oregon, Washington, Cali- 
fornia. Idaho, Nevada, Wyoming, 
Utah and Arizona. These tubes, which 
are fitted with the Kahn automatic 
valve, created such a favorable impres- 
sion at the Los Angeles show that Mr. 
Ross is still busy closing up business 
which originated there. Dunlop Tyres, 
which were also introduced into South- 
ern California by Mr. Ross, are already 
appealing to a class of patrons which 
promises large results in the very -near 

Cochrane is Savage Sales Aide. 

J. G. Cochrane has been appointed 
assistant general sales manager of the 
Savage Tire Corp. of San Diego, Cal. 
He was one of the first salesmen for 
Chanslor & Lyon and acted as special 
sales representative for that firm for 
more than nine years. He was for two 
years Pacific Coast manager for the 
Hood Tire Co. and recently had charge 
of the Nash company's wholesale busi- 
ness in Southern California. 

Ore. Dealers Ship Cars up Columbia. 
Eastern Oregon automobile dealers 
are solving the freight shortage prob- 
lem by shipping their cars from Port- 
land to The Dalles, about 100 miles, by 
boat on the Columbia River, and from 
there driving them to Pendleton, La 
Crande and in one case, even to Baker. 

Oregon "Road King" With EUng. 

Harry Hays, widely known as the 
""road king" of Oregon, from the fact 
that for the past three or four years 
he has regulariy traveled 18,000 to 20,- 
000 miles each year through the state 
with a Buick car as territory man for 

the Howard Auto Co., has been cap- 
tured by H. H. Eling, Portland man- 
ager for Overland- Pacific, Inc. Be- 
ginning December 15, Hays became 
territory man for the Overland. To 
celebrate his first year with Overland- 
Pacific he is planning to raise his 
record of 20,000 miles for the season 
to 25,000 miles. The only man who has 
menaced Hays' title as "road king** so 
far has been Carl D. Shoemaker, state 
game warden of Oregon, who in eight 
months has traveled 13,000 miles in an 
Overland and has set 22,000 for his 
season's goal. 

94,2 1 8 MOTOR CARS 

Carlisle Tire Branch in Portland. 

The Pacific Tire & Rubber Co. has 
opened quarters in Portland to act as 
a factory branch for the Carlisle Cord 
Tire Co. J. G. Howell is president and 
M. F. Swift secretary-treasurer. 

Stanley Steam Cars in Arizona. 

The Arizona Steam Motors Co. of 
Phoenix, Arizona, has been incorpor- 
ated to distribute Stanley Steam cars 
in their territory. Salesrooms and ser- 
vice rooms have been opened in Phoe- 
nix, and the managers of the company 
already report a lively interest in the 
the steam car, and are very optimistic 
about the business there. 

Brooking Western Mgr. Bailey Co. 

J. R. Brooking has been appointed 
Western manager, with headquarters 
in Spokane, for the Geo. D. Bailey Co., 
manufacturers of the Bailey Ball 
Thrust and Rayfield Coupling. Mr. 
Brooking was formerly with the 
Willys-Overland Co., Chanslor & Lyon 
and the Studebaker Corporation. 

Crackel in Business for Himself. 

George Crackel, one of the best 
known tire men in the West, was the 
guest of honor at a luncheon given at 
The Alexandria, Los Angeles, recently 
by fifty members of the staff of the 
B. F, Goodrich Co. Among those 
present was F. Richard Carroll, Pacific 
Coast manager for that company. 
During the luncheon, Mr. Crackel was 
presented with a handsome gold watch. 
He is leaving the Goodrich organiza- 
tion to enter business for himself, 
under the name of the "Akron Rubber 
Co.," at 1317-1319 South Hope Street, 
Los Angeles. In addition to handling 
pneumatic tires, the new concern will 
be distributors for Goodrich solid truck 
tires in Los Angeles, with the most 
completely equipped solid tire service 
station west of Chicago. 

Manages Packard Sales in Portland. 

Harry Twitchell has been appointed 
to succeed Captain W. H. Heylman 
of the John Doran Co., Packard deal- 
er in Portland. Ore., as sales manager 
and secretar>'. 

Leads California in Number of Regis- 
trations — Figures for Entire State 
Total More Than 301,000. 

Figures that represent the growth 
of motor vehicle registrations in the 
state of California for almost the en- 
tire year 1917 show that there were 
298,757 cars and trucks in the state on 
Dec. 16. Later unofficial figures for 
Dec. 28 increase this to 301,000. Nearly 
every one of the fifty-eight counties of 
California shows a large increase in 
the number of motor vehicles owned 
and operated within its boundaries. 
Among the counties leading in the 
number of cars and trucks owned, Los 
Angeles stands first with 94,218 motor 
vehicles on Dec. 16, an increase of more 
than 19,000 over the 1916 mark of 74,- 
709. San Francisco county had 24,- 
783 motor vehicles at the close of 1916; 
for Dec. 16, 1917, this has increased to 
32,917, a growth of 8,134. Alameda 
county has 23,137 as against 15,997 for 
1916. Aside from these counties whose 
large population assures them of a 
large numerical increase, Fresno coun- 
ty is remarkable for having increased 
its total registrations from 9,521 for 
1916 to 14,264, an increase of approxi- 
mately 66 per cent. 

Sold an Elgin to an Alaska Man. 

George L. Brush, Canadian repre- 
sentative of the Elgin Motor Car Corp. 
took an order at Vancouver, B. C, 
recently which surprised him. Mr. 
Brush sold an Elgin Six to H. L. 
Gould, of Dawson City, Alaska, for use 
in the Yukon district. Mr. Gould told 
Mr. Brush of the road-building activi- 
ties around Dawson City, where it will 
be possible to motor out of the city 
very soon over a 50-mile stretch of 
road. The length of this roadway is 
to be 100 miles within the coming year. 
The Elgin Six, so far as is known, is 
the first touring car purchased for use 
in the Yukon district. 

Armstrong Tube Agt. for S. F. Vicinity 

John Jay Ross, of Los Angeles, Cal., 
distributor of Armstrong tubes for the 
Pacific Coast territory, has appointed 
Pryor's Auto Accessories Co., 45 
Fourth St., San Francisco, to distrib- 
ute Armstrong tubes in the counties 
of San Francisco. Alameda, Contra 
Costa, Marin. San Mateo and Santa 

ABC Distributors for California. 

The California Sales Co., Los An- 
geles, Cal.. will distribute ABC start- 
ing and lighting systems throughout 
California. Arizona arrrh Nev^da^ 

Digitized by 

arrrh Nevada. T 

Page 8 


January 1 , 1918 


State Highway Commission Plans to 
Make It All- Winter Road — Trans- 
State Motori&ts Now Ship Cars. 

Oregon and Washington are now 
definitely shut off from motor car 
travel to California until next spring. 
The winter rains, setting in early in 
December, have made the notorious 
I*ass Creek Canyon section of the 
Pacific Highway in Douglas county, 
Ore., absolutely impassable to auto- 
mobiles. Construction work on this 
section of the highway has made it 
even worse than usual in winter, for 
the contractors have put in two or 
three miles of dirt fill that is bottomless 
after a rainfall. These fills will be 
rocked by next spring. 

In the meantime, the Oregon State 
Highway Commission is making rapid 
progress towards its objective of mak- 
ing the Pacific Highway an all-winter 
road, except for the brief period when 
the Siskiyous will be closed on account 
of snow, by next autumn. One of the 
worst obstacles to an all-year highway 
will be removed with the reconstruc- 
tion and rock surfacing of the Pass 
Creek Canyon section next spring. 

The Commission either has crews 
working or has let contracts for re- 
grading and rock surfacing of Cow 
Creek Canyon, another terror for 
motorists; Wolf Creek hill, in Jose- 
phine county, with its 20 per cent grade 
that has brought death to several auto- 
mobile passengers; and Roberts Moun- 
tain, in Douglas county, on which sev- 
eral fatalities also have occured. All 
these are on the main Pacific Highway. 

With the closing of automobile 
travel between California and the 
northwest, motorists bound from the 
northwest to California or vice versa 
must ship their cars. 

Knight Engine Inventor a Visitor. 

Charles Y. Knight, inventor of the 
famous Knight sleeve-valve engine, 
was a recent visitor to Los Angeles, 
Cal., where he was the guest of Lynn 
C. Buxton, distributor of Stearns- 
Knight cars for the southern part of 
the state. He will spend the winter 
season residing in Pasadena. 

Pearson Supervises Coast Chalmers. 

(ieorge Pearson. Jr., former manager 
of the motor truck department of the 
Maxwell Motor Co., Inc., of Detroit, 
has been appointed Pacific Coast 
supervisor for the Chalmers Motor Co. 
His territory will include ten Western 


Will Build Trucks iif Nevada. 

A gasoline engine, designed for mo- 
tor truck use, which has but two cylin- 
ders but is claimed to produce 60 
horsepower, is the invention around 
which Fred I. Standiford, the invent- 
or, proposes to build up a motor truck 
manufacturing business in Carson 
City, Xev. The Standiford engine con 
sists of seven working parts, as com- 
pared with 47 working parts on the 
I'ord power plant, and has no valves. 
Standiford*s confidence in his inven- 
tion as a notable contribution to the 
truck engine field has taken form in 
the organization of the Standiford 
Motor Corp. under Nevada laws, with 
himself as president and J. A. Spear 
as secretary. 


Emerson, of Olds, Visits Coast. 

P. L. Emerson, sales manager of the 
Olds Motor Works, Lansing, Mich., 
has returned from a visit to the Pacific 
Coast region, during which he visited 
the principal dealers of Oldsmobiles 
with the intention of securing first- 
hand information as to trade condi- 
tions. The Olds company will be 
guided by his report when making its 
allotment for Pacific Coast demand 
during the coming season. 

Denby Sales Mgr. Tours Coast. 

M. E. McKenney, sales manager for 
the Denby Motor Truck Co., Detroit, 
recently returned from a tour of the 
Pacific Coast. McKenney visited the 
recent Los Angeles show and then 
traveled northward, visiting all the 
large distributing centers along the 

Montana Has 52,696 Cars. 

Nearly twice as many motor vehicles 
were registered in Montana this year 
as last, according to the annual report 
of the Secretary of State. The report 
shows that in 1916, 25,549 motor vehi- 
cles were registered and this year 52,- 
696. The total receipts of the automo- 
bile registration department this year 
were $295,207.70 and the expenses %27r 
750,10, leaving a net income of $267,- 

G. M. C. in S. F. Changes Hands. 

The San Francisco, Cal., branch of 
the General Motors Trucks Co., which 
heretofore has been directed by W. 
(]. Cochrane, has been bought by 
Harrison B. Smith of San Jose. It is 
reported that the purchase was made 
for well known and financially strong 
interests in the Pacific Coast territory, 
with whom Smith is identified. 

Moon Car Agency in Utah. 

R. B. Baker and R. T. Dennis, part- 
ners in the Lincoln Garage, Salt Lake 
City. Utah, have taken the agency for 
the Moon car in the state of Utah. 

Equipment of New Coast Factory Will 
Be Ready Some Time This Month — 
To Turn Out 2,000 Trucks Yearly. 

The Republic Motor Truck Co., 
Alma. Mich., will start the assembling 
of equipment for its new Pacific Coast 
branch located near Los Angeles, some 
time in January- and immediately fol- 
lowing the arrival of F. W. Ruggles 
president of the Republic company. It 
is estimated that the cost of this equip- 
ment for the assembling of Republic 
trucks will cost about $100,000. Ac- 
cording to George W. Moore, treasurer 
of the company and who recently re- 
turned east after a ten-day visit in Los 
Angeles, the new plant will be placed 
in charge of D. F. Poyer. now Republic 
truck distributor in the southern part 
of the state. According to Poyer, 
about 100 men will be employed in the 
new assembling plant and about 2.000 
Republics will be turned out during 
the first year of the Coast branch's ex- 
istence. Factor}' figures show that 
more than 1,000 of this make of truck 
has been distributed throughout Cali- 
fornia. The Los Angeles branch will 
assemble trucks destined for distribu- 
tion on the Pacific Coast, Mexico, 
South America, the Hawaiian Islands 
and the Far East. 

Picard Finds Cal. Prosperous. 

Increased prosperity is everywhere 
evident in California, is the opinion 
formed by A. J. Picard, of A. J. Picard 
& Co., New York City, distributor of 
Genemotor systems, as the result of 
his recent tour around in the L^nited 
States, which took in California. Sig- 
nificant, he considers, of prosperity, 
which is always attended by rising 
prices, is the fact that oranges in Cali- 
fornia which formerly sold for a song 
now bring prices much nearer to 
Eastern prices than ever before. 

Western Manager for Bailey Bearings. 

J. R. Brooking has been appointed 
Western district manager for the (ieo. 
D. Bailey Co., manufacturers of Bailey 
ball thrust bearings and Rayfield 
couplings. His headquarters will be 
in Spokane, Wash. Brooking is well 
known on the Pacific Coast through 
his connection with the Willys-Over- 
land, Chanslor & Lyon and Stude- 
baker organizations. 

Lalley- Light Around Spokane. 

The W. C. Garbe Motors Co.. Spo- 
kane, Wash., has taken the agency for 
the Lalley-Light. 

Digitized by 


January I. 1918 


Page 9 

New York Ready for 1 8th Annual Automobile Show 

Return of Confidence in the Industry Will Be Reflected in the Greatest Exhibition of Motor 

Cars and Accessories Ever Held in the World — It Is Conceded Now That 

the War Will Benefit the Automobile Business 

By F. Ed. 

NEW YORK CITY, Dec. 27.— The opening of the 
Eighteenth Annual Automobile Show promoted 
by the National Automobile Chamber of Com- 
merce in the Grand Central Palace, this city, on the even- 
m^ of Saturday, January 5, will witness exhibits greater 
in number and more comprehensive than those of any 
previous show, while the attendance of members of the 
trade promises to far exceed that of former years. Every 
New York hotel is booked to the doors, and more hotels 
have been made headquarters for the manufacturing com- 
panies than in any previous year. That attendance records 
will be broken is felt to be certain. The agitation against 
holding shows during the present days of the great world's 
war came to nothing, and it is just as well that this is so. 

With the success of the New York Show, and of the event 
at Chicago, will come a renewal of confidence taking the 
place of the doubt and pessimism of the last few months. 
Those of an optimistic turn of mind — and this includes 
the men who carefully analyze every move in the auto- 
mobile field, and who at no time are alarmists — have never 
had the slightest doubt regarding the success of the 
national shows. These gentlemen have gone along on an 
even keel, and have predicted with confidence that the 
atmosphere would change decidedly with the coming of 
the national shows. This confidence of the optimists has 
not been misplaced. Even the pessimists will agree be- 
fore the close of the New York show, that they were 
wrong in predicting disaster for the industry in holding 
the annual event. The disaster would have come from a 
cancellation of the plans. There are too many members 
of the trade who entered the motor car manufacturing 
held from the bicycle field to permit of the automobile in- 
dustry repeating the errors of the past. It is agreed gen- 
erally among the veterans of the old days of the wheel 
that cycling dropped out when the manufacturers discon- 
tinued the annual shows, racing of a national character, 
and liberal advertising in the daily press and in the trade 
publications. Quite naturally these gentlemen do not care 
to see the mistakes of their earlier career repeated. 

During 4 recent trip which the writer took through the 
territor>' from Chicago to New York, and points in New 
England, New Jersey, and Pennsylvania, there was a 
noticeable return of confidence. In fact, the old days of 
doubt and pessism were giving way to something not at 
all unlike optimism for the future of the trade. With this 
condition prevailing, the success of the New York show 
and of its sister, the Chicago National Show, will prove 
the deciding factor, and we shall doubtless see a complete 
return to conditions as they existed prior to the inaugura- 
tion of that campaign of German propaganda which came 
out of Washington, and which is reported to have re- 
sulted in the apprehension of four-pro-German newspaper 
men. who were conducting a news bureau, and presumably 
scattering broadcast the alarming articles which more 
thain anything else caused the arousing of doubt and pes- 


simism to a point where the automobile business was 
really trembling in the balance. 

With the stopping of this news source by the dispatch 
which came out of Washington, stating that there was 
nothing the matter with the automobile business, that the 
manufacturers would be able to secure material and that 
motorists would not be curtailed, for some time at least, 
in the use of gasoline, and with the meetings of the manu- 
facturers of the motor and the accessory field, and of the 
motor car manufacturing industry held in Detroit, the 
atmosphere cleared. The confidence of the makers re- 
turned, and it is gradually entering the brains of the trades- 
men and garagemen that they have been misled and that 
their business is sure. 

When a dog is licked he puts his tail between his legs. 
Some members of the motor car trade have been not at 
all unlike the dog. This is the testimony of the writer, 
who interviewed prominent makers, prominent members 
of the retail trade, and men connected in many capacities 
with the motor car industry during a trip of several weeks 
recently completed. They were licked because they had 
no confidence. The success of the national shows will 
restore confidence to the rank and file, and those whose 
optimism has always been present will have their good 
judgment verified. 

With the New York show and the coming Chicago 
show, all eyes will turn to the Far W^est, as is natural. It 
may be that there will be a letting up of buying for a time 
in some sections of the East, where the agitation for con- 
servation is most heard, and where the car owners will 
continue to use their old cars until there has come a re- 
turn of confidence, and the general prosperity which is 
bound to come from the war has been generally felf; but 
buying in the West will go on without cessation, as the 
West is known to have money through the high prices 
secured for its crops, and the West is always a good 
spender. A lack of confidence in the East among the 
manufacturers will affect that vast territory covered by 
"Motor West" because, when the manufacturers do not 
make cars, the dealer and garageman of the Pacific Coast 
and of the far Western states on the other side of the 
Rockies, is the sufferer through inability to secure goods. 
Therefore, the success of the New York show and of all 
shows held in the East must be good news to the people 
of "Motor West" territory. 

The motor car business problem has resolved itself al- 
most entirely to the selling end; in other words, the retail 
situation. The dealers of the country have been up against 
a wave of patriotic hysteria to economize by the purchase 
of only the "absolute essentials" of life. Now, however, 
it is becoming evident that economy can be carried to 
such an unnecessary extreme as to so cripple business, and 
to lessen and even destroy its ability to help the prosecu- 
tion of the war through taxes on profits and the pur- 
chase of Liberty bonds. In a word, the w/ 

Digitized by 

Page 10 


January 1 , 1918 

List of Exhibitors at the New York National Show 

Abbott Corp. 
Allen Motor Oo. 
Americftn Motori Corp. 
Anderson Electrie Oar Oo. 
Apperson Broi. Anto Oo. 
Anbnm Antomoblle Oo. 
Anitln Antomoblle Oo. 
Bftker B H L Oo. 
Brlicoe Motor Oorp. 
Bnlck Motor Oo. 
Oadlllac Motor Our Oo. 
Oamden Motors Oorp. 
OtM, J. I., T. M. Oo. 
Obalmers Motor Oo. 
Obandler Motor Oar Oo. 
Oberrolet Motor Oo. of Micb. 
Oole Motor Osr Oo. 
OolnmblA Motors Oo. 
Oomet Antomoblle Oo. 
Orow.Elkbart Motor Oo. 
Dsvls, Geo. W., Motor Oar Oo. 
Detrolter Motors Oo. 
Doble-Detrolt Steam Motors Oo. 
Dixie Motor Oar Oo., Inc. 
Dodge Brothers. 
Dort Motor Oar Oo. 
Elgin Motor Oar Oorp. 
Elkbart Oarrlage it Motor Oo. 
Empire Antomoblle Oo. 
Flat Antomoblle Oo. 
Franklin, H. H., Mfg. Oo. 
Orant Motor Oar Oorp. 
Hal Motor Oar Oo. 
Harronn Motors Oorp. 
Haynes Antomoblle Oo. 
Hndson Motor Oar Oo. 
Hnpp Motor Oar Oorp. 
Inter-State Motor Oo. 
Jackson Automobile Oo. 
Jordan Motor Oar Oo. 
King Motor Oar Oo. 
Kissel Motor Oar Oorp. 
Kline Oar Oorp. 
Lewis Spring * Axle Oo. 
Lexington-Howard Oo. 
Liberty Motor Oar Oo. .. 
Malbohm Motors Oo. 
Maxwell Motor Oorp. 
McFarlan Motor Oo. 
Mercer Antomoblle Oo. 
Mllbnm Wagon Oo. 
Mitchell Motors Oo., Inc. 
Mollne Antomoblle Oo. 
Monitor Motor Oar Oo. 
Monroe Motor Oo. 
Moon Motor Oar Oo. 
Moore Motor Vehicle Oo. 
Mntnal Motors Oo. 
Nash Motor Oo. 
National Motor Oar ft Vehicle 

Kordyke ft Marmon Oo., Inc. 
Oakland Motor Oar Oo. 
Ohio Electric Oar Oo. 
Olds Motor Works 
Owen Magnetic. 
Packard Motor Oo. 
Palge-Detrolt Motor Oar Oo. 
Paterson, W. A., Oo. 
Peerless Motor Oar Oo. 
Pleroe-Arrow Motor Oar Oorp. 
Premier Motor Oorp. 
Begal Motor Oar Oo. 
Beo Motor Oar Oo. 
Boamer Motor Oar Oo. 
Saxon Motor Oar Oorp. 
Scrlpps-Booth Oorp. 
Standard Steel Oar Co. 
Stanley Motor Oarrlage Oo. 
Steams, F. B., Oo. 
Studebaker Oorp. of America 
Stuts Motor Oar Oo. of 

Templar Motors Oorp. 
Velle Motors Oorp. 
Westcott Motor Oar Oo. 
Willys-Overland, Inc. 
Wlnton Oo. 
Woods Motor Vehicle Oo. 

A-B-C Starter Oo. 
Adams ft Siting Oo. 
Adams-WUllams Mfg. Oorp. 
Alexander, J., Mfg. Co. 
Amazon Bubber Co. 
American Bronse Oo. 
American Ever Beady Works. 
American Sleeve-Valve Motor 

Anderson Forge ft Machine Co. 
Armstrong Cork Oo. 
Armstrong Bubber Co. 

Arrow-Orlp Mfg. Co. 

Art Metal Works. 

Asch ft Co., Inc. 

Atherley, B. J. 

An-To Compressor Oo. 

Anto Oear Co., Inc. 

Automatic Carbon Eliminator 

Automatic Transmission Co., 

Automobile Devices Oo. 
Auto ParU Mfg. Oo. 
Auto Pedal Pad Co., Inc. 
Barnes Foundry Co. 
Becker Bros. 
Benford Mfg. Oo. 
Black ft Decker Mfg. Oo. 
Breese Mfg. Oo. 
Brewer-Tltchener Corp. 
Bmnner Mfg. Oo. 
Buda Oo. 
Budd Mfg. Co. 
Byrne, Kingston ft Oo. 
Campbell, A. S. 
Carburetor Mantle Co. 

Faw, J. H.. Inc. 

Flndessen ft Kropf Mfg. Oo. 

Foot Air Accelerator Oo. 

Frasse, Peter A., ft Co., Inc. 

Fryer-Auster Oo. 

Fulton Co. 

Gabriel Mfg. Oo. 

Oemco Mfg. Oo. 

O. L. W. Spring Oiler Oo. 

Ctonld Storage Battery Oo. 

Gray ft Davis, Inc. 

Grossman, Einll, Mfg. Co. 

Guarantee Liquid Moasnre Oo. 

Hale ft Kllbum Oo. 

Halladay Co., L. P. 

H. ft D. Co., Inc. 

H. ft K. Mfg. Oo. 

Harrison Badlator Oorp. 

Hart-Bell Oo. 

Hartford, Inc., Edward V. 

Hassler, Bobt. H. 

Hayes Mfg. Oo. 

Hayes Wheel Oo. 

Helnse Electric Oo. 

Helnse, John O., Oo. 


Carmm Universal Auto Body 

Century Plalnfleld Tire Co. 
Chadlck-De Lamater Corp. 
Challoner Co. 
Champion Ignition Co. 
Clark Equipment Co. 
Coe-Stapley Mfg. Oo. 
Coffleld Tire Protector Co. 
Common-Sense Mfg. Co. 
Connecticut Clock Co. 
Corbln Screw Corp. 
Corcoran-Vlctor Co. 
Corning Glass Works 
Cowles ft Co. 
Cox Brass Mfg. Co. 
Crew Levlck Co. 
Curtis Pneumatic Mach. Co. 
Dann Products Co. 
Detroit Kerosene Oarbnrelor 

Detroit Pressed Steel Oo. 
Dixon Crucible Co. 
Doehler Die-Casting Oo. 
DuBols Piston Blng Co. 
Eastern Bubber Co. 
E. A. Laboratories, Inc. 
Eclipse Machine Oo. 
Elseman Magneto Co. 
Electric Storage Battery Co. 
English ft Mersick Oo. 
Ericsson Mfg. Co. 
Essenkay Bim Compressor Co. 
Essex Bubber Co. 


Hers ft Co. 
Holmes, Geo. L. 
Holophane Glass Co. 
Holt- Welles Co., Inc. 
Hoover Tire Carrier Oorp. 
Houpert Machine Oo. 
Humboldt Machine ft Stamp- 
ing Co. 
Improved Gauge Mfg. Co. 
International Coat Oo. 
Inter-State Electric Oo. 
J. ft B. Mfg. Co. 
Janney, Stelnmets ft Oo. 
J. H. Tonneau Shield Oo. 
Jiffy Jack Co. 
Juhass Carburetor Co. 
Kales Stamping Oo. 
KeUogg Mfg. Co. 
Kent Mfg. Works 
Keystone Bobber Mfg. Co. 
Klaxon Co. 
K-W Ignition Co. 
Lachamay Carburetor Oo. 
Lane Bros. Co. 
Langlands, Eric. 
Le Compte Co., Geo. W. 
Light Mfg. ft Foundry Oo. 
Llpman Air Appliance Co. 
Lowe Motor Supplies Oo. 
Lubrlko Oo. 

Macbeth-Evans Glass Oo. 
McQuay-Norris Mfg. Oo. 
Mann Co., F. W. 
Many-Use Oil Oo. 

Martin, James 

Marvel Accessories Mfg. Oo. 

Menominee Electric Products, 

Merchant ft Evans Oo. 
Merrimack Mfg. Co. 
Metal Stamping Oo. 
Mllitaire Motor Vehicle Oo. 
Miller, Chas. E. 
Miller Transmission Oo. 
Moreau ft Pratt, Inc. 
Morse Chain Oo. 
Mosler ft Co., A. B. 
Motor Oar Equipment Oo. 
Motor Oar Spring Co. 
Moto-Meter Co., Inc., The 
Mntty, L. J., Oo. 
Hational Carbon Oo. 
New Era Spring Oo. 
Hngo Device Oorp. 
Otis Elevator Oo. 
Pantasote Oo. 
Parker Bust-Proof Oo. of 

Parry Mfg. Oo. 
Peters ft Herron Dash Oo. 
Petry, N. A. 
FhlladelphU Storage Battery 

Phlllps-Brinton Co. 
Plel Co., The G. 
Play-Safe Co. 
Pouvallsmlth Oorp. 
Pratt Mfg. Co., W. E. 
Primolite Sales Oo. 
Prismolite Oo. 
Band Mfg. Oo. 
Baybestos Co., The 
Bex Mfg. Oo. 
Blch, H. C, Auto Accessories 

Blves Kever-SUp Auto Pedal 

Bowe Calk Oo. 
Saferlite Oo. 
Sales Service Oo. 
Schrader's Son, Inc., A. 
Shakespeare Co. 
Shaler Co., O. A. 
Sharp Spark Ping Oo. 
Simmons Mfg. Oo. 
SKF Ball Bearing Co. 
Smith Signal Corp. 
Sparks-Withington Oo. 
Speer Carbon Co. 
Spencer Metal Products Oo. 
Splitdorf Electrical Oo. 
Standard Welding Co., Divi- 
sion Standard Parts Co. 
Standard Woven Fabric Co. 
Stanley, John T., Co., Inc. 
Stems Tire ft Tube Oo. 
Stewart-Warner Speedometer 

Stewart, F. W. 
Story Corp. 

Stromberg Motor Devices Oo. 
Stroock, S. ft Oo. 
Sunderman Oorp. 
Superior Lamp Mfg. Oo. 
Syracuse Malleable Iron Works 
Taft-Plerce Mfg. Oo. 
Tite-flex Metal Hose Oorp. 
Triple Action Spring Oo. of 

N. Y., Inc. 
Trl-Ton Trailer Oorp. 
Twin-Fire Spark Ping Oo. 
U-Auto-C Oorp. 
Union Truck Mfg. Oo^ Inc. 
United Engine ft Mfg. Oo. 
U. S. Air Compreasor Co. 
U. S. Gauge Oo. 
Universal Shock Eliminator, 

Universal Tool Co., Inc. 
Vacuum Oil Oo. 
Van Slcklen Co., The 
Veeder Mfg. Co., The 
Voorhees Bubber Mfg. Oo. 
Waltham Watch Oo. 
Warner Lens Oo. 
Waason Piston Bdng Oo. 
Water Gas Carbnretor Co. 
Weaver Mfg. Oo. 
West Side Foundry Oo. 
West Steel Casting Oo. 
Wheeler-Schebler Carburetor 

Co., Inc. 
Willard Storage Battery Co. 
Wilson ft Co. 
Wilson Body Co. 
Wire Wheel Oorp. of America. 
Woodworth Mfg. Co., The 
Zenith Carbnretor Co. 

D i y i l i zuU U^ 


January I, 1918 


Page II 

stopping to wonder whether bed-rock economy is not 
misdirected patriotism, and whether patriotism demands 
the denial of up-to-date transportation, or even such con- 
veniences of life as motor cars. There is a feeling in the 
trade that sober reflection will soon cure this hysteria. 

There are not a few big men in the industry who believe 
that something pretty close to a business war boom such 
as has come to Canada, and to some extent to England, 
will reach America within 90 days, or at least by late 
spring or early summer. It is argued that billions of 
dollars will be set in circulation by the spending by labor 
of some of its largely increased wages. It is pointed out 
besides that, many billions more will come into the pockets 
of war munition and supply makers through payments to 
them by the Government when more universal deliveries 
shall begin to be made. 

Transportation problems are the one real fly in the oint- 
ment. The makers during the winter are up against the 
real problem of their lives to get their cars into the hands 
of the dealers. They are up against another problem to 
secure supplies. To make their exhibits at the New York 
show. Detroit manufacturers were compelled to ship their 
cars by express Friday, December 21, or not reach the 
show at all. Express shipments today take almost as 
long as was taken in shipping by freight a few months 
ago. This is the statement of a well-known maker. This 
situation does not, of course, apply to the Far W-est, as 
freight cars in immense numbers are going west to bring 
back the remarkable products of the states west of the 
Rocky Mountains to supply the needs of the East. These 
cars are going out filled and coming back filled, as a mat- 
ter of course, and embargoes placed upon shipments in 
ever\' other direction are seldom in force to the Far West. 
For this reason, the makers are today looking for mar- 
kets in "Motor West" territory, and securing them. The 
records of California show nearly normal business even 
at the present time, and indications are for an ever-in- 
creasing business in the future — and this may be said of 
all states covered by "Motor West" circulation. 

Dealers who are attending the New York show are be- 
ginning to consider the matter of meeting reduced sales 
through their inability to secure transportation in the 
East, and are making arrangements to combine with their 
passenger car business a motor truck business, taking 
agencies for motor trucks manufactured in the same city 
in which the passenger car they handle is built. Through 
this combination of interests, they will combine drive- 
aways and carry the passenger cars on motor trucks, 
making one driver responsible for two deliveries. The 
dealers are alive to this prospect and this sort of delivery 
has already started in the East, even in the face of a 
severe winter. 

The belief is growing that the National Automobile 
Shows will not only give support to the dealers but also 
inspire in the public at large business confidence just as 
did the show that was held at the start of the European 
war. Exhibits for the New York show were rushed early 
and many were booked to points outside New York such 
as Vonkers and Kingsbridge, and then driven into New 
York over the road and stored. 

It may be said that there is now a conviction that the 
passenger car trade is going to be more prosperous than 
ever. There is the utmost confidence in the committees 
of automobile men appointed by the Government. It is 

the purpose of these men to ascertain which car factories 
will best be able to take over war orders, and to investi- 
gate the steel supply. The reduction, if any, in the passen- 
ger car output will be due to the fact that some of the 
larger motor car factories will take on war orders and in 
that way bring about a reduction of the passenger car 

Orders to about 50 per cent of their capacity have been 
taken by several of the larger manufacturers. It is claimed 
that these war orders will merely mean the increasing of 
the size of the plants and that all demands for motor cars 
will be met insofar as the material situation will allow. 
It seems highly probable that all cars desired will be manu- 
factured, and the optimists, who have not been wrong thus 
far, and who are not likely to overreach themselves, be- 
lieve that there will be a car for everyone. Those com- 
panies which assemble their car complete, and which have 
little or no machinery through depending on specialists to 
build their components, will naturally not be affected by 
war order conditions, and as many of these companies 
patronize smaller parts making companies, they will be 
able to increase output to meet demand. 

Every effort has been made to make the Eighteenth An- 
nual New York show brighter and prettier than ever, and 
the displays of cars are the most magnificent ever seen. 
There are many new features, which are proving attrac- 
tive and there are many new models. The number of 
brand-new companies exhibiting for the first time is very 
noticeable by its absence. Companies which exhibited 
last year for the first time, have, many of them, gone on 
the rocks during the stress of the past year. In spite of 
this absence of new things in the car line, eVery inch of 
space in the Grand Central Palace is taken, and the dis- 
play is magnificent and on a magnitude never known be- 
fore, as Manager Miles by clever work succeeded in in- 
creasing the amount of floor space available in the limited 
walls of the big building. 

More Than 300 Models Will Be Represented. 

An array of more than 360 new, glistening models of 
automobiles, ranging all the way from tiny runabouts 
selling for a few hundred dollars to the largest, roomiest 
limousines costing more than $5,000 will be shown. Among 
the exhibitors are several makes of electric cars and steam 

The exhibits will include cars meeting every purse, but 
of necessity due to the increased cost of material and 
labor, the percentage of low-priced cars will be markedly 
lower than in 1917. Last year about 10 per cent of the 
models (not production) sold for under $750. This year 
just slightly under 6 per cent of the models on the market 
will sell under this mark. An indication of the price 
changes is provided by recently compiled statistics which 
show that 21.6 per cent of the 1918 models will list for 
under $1,000. Last year this price class represented 21 J 
per cent of the models. A man desiring to spend between 
$1,000 and $2,000 for a car this year will have 49 per cent 
of the models on the market to select from, while last 
year he had 53.6 per cent. Carrying the classification still 
further to the cars for over $2,000, one finds that the 1917 
and 1918 percentages are 18.7 and 29.4, respectively. 

Each year the scope of the accessory exhibits expands. 
Thousands of little attachments that are designed to add 
to the economy and comfort of automobile maintenance 
will be displayed on the upper floors of the Palace and this 

Page 12 


January 1 , 1918 

year, especially, the show visitor will be impressed by the 
extent to which the manufacturers of accessories have 
gone in producing devices that tend to make the operation 
of a motor vehicle a more economical proposition. 

Conservation will attract more attention than ever be- 
fore; as, for example, heaters for the carburetor or the 
supply pipe or the air inlet do much to make the fuel 
vaporize more fully and so insure its proper burning and 
development of the power that is in it. These var>' from 
an electric coil in the carburetor bowl or manifold to a 
complicated stove heated by the exhaust from the engine. 
Xever before has there been such a variety of this type of 
improvement. And it is most timely, for while we still 
have ample fuel to take care of our needs even in war 
times we are at the point where wastefulness is culpable. 

It is also being recognized that there is no advantage 
from saving fuel if the heat produced is wasted instead 
of being used. So we find an ever-increasing number of 
devices for preventing over-cooling of the engine. Ther- 
mostats in the water pipes to slow down the circulation as 
the water gets cooler; shutters in front of the radiator 
to shut off the air draft when not wanted; fan regulators 
to speed up the fan when needed; water pumps that only 
pump when hot, and similar devices are now being used 
to keep the cylinders working hot and yet prevent them 
from becoming too hot. With modern fuels the cool 
walls of the cylinders condense the heavy fuel parts and 
send them down to the crank-case, where they are wasted 
so far as being burned is concerned, but where they also 
become a danger because they spoil the lubricating oil and 
may result in ruined bearings. 

Not in the engine only are improvements being made, 
but the various details of the car body and frame and even 
the tires have come to be objects of interest in their rela- 
tion to less fuel. Tires, now more than ever before, are 
pliable and flexible and the sort that roll over the road 
easily : **highly resilient" they are called. Frames are 
deeper and lighter for a given strength. Bodies are being 
made better and lighter; and much improvement may yet 
be made in them. The tendency for the wheels to grow 
larger each year seems to have expended itself, and with 
the increased number of good roads wheels of medium 
size save some cost and weight and seem quite satisfactory. 

The stream lines which in the past have been developed 
because they affect speed now are recognized as equally 
good in saving fuel because at any considerable speed they 
greatly reduce the head resistance to the air. The "one- 
man top" now so universal are more often seen down than 
in the past and this practice saves air resistance and fuel. 
Inclined windshields throw the air upward and over the 
rider's head with ver>' slight resistance and are in com- 
mon use. The self-starter saves fuel by permitting the 
engine to be stopped whenever the car is not running in- 
stead of idling to avoid the cranking labor. Front mud- 
guards which turn down well in front of the wheels de- 
flect the air up and over the wheel instead of allowing it 
to strike and retard the rapidly moving wheel tops, and 
this results in appreciable saving of fuel. In these and 
many similar ways the thought of the time is expressed 
in the construction of the cars and will add greatly to the 
interest in the exhibits at the show. 

The passenger cars are for the most part finished to give 
constant service. Tops or enclosed bodies protect both 
driver and passengers so that their service is rendered 

regardless of weather just as certainly and regularly as 
the trolley or train. They are likewise more convenient 
as well as not greatly more expensive. In fact, if several 
people are to be transported, the cost is often far less than 
that of using the trains. 

As the most important barometer of automobile design 
and construction, the show will demonstrate that the 
1918 car shows very little change mechanically over that 
of 1917. What changes have been made, as was the case 
last year, will chiefly be in the nature of minor refine- 
ments. Perhaps the most interesting feature of the show 
to the person giving attention to design tendencies will be 
found in coach work. 

Plans for the annual dinner of the Motor and Acces- 
sory Manufacturers Association, is to be held on Wed- 
nesday, January 9, at the Waldorf at 7:30 p. m. It will be 
a war dinner with a war menu, with no speeches whatever. 
About 500 of America's leading accessor>' men will partici- 
pate in this annual affair of the Association. No alcoholic 
liquors will be served at the dinner nor will any of the 
diners be permitted to order them. 

Motor Truck Makers to Meet in Convention. 

Manufacturers of motor trucks will meet in convention 
during the show in the Board Room of the National Auto- 
mobile Chamber of Commerce, beginning at 10 a.m.. Tues- 
day, Januar>' 8th. The purpose of the convention, as out- 
lined by the Commercial Vehicle Committee, which has 
issued the call, is as follows: 

First — Service to the Government, co-operating 
with its motor truck program. 

Second — Service to the Government in assisting 
to relieve the railroad congestion by the use of 
motor trucks. 

Third — Service to the Motor Truck industr>' so 
that manufacturers may better understand the de- 
mands to be made upon them and be better pre- 
pared to meet them. 
There will be papers by men prominent in the industr>' 
and in the Government, which should be of keen interest 
to motor car manufacturers, while the discussions should 
be highly educational. Among the papers scheduled are 
the following: 

"Co-operative Delivery with Motor Wagons." 
by A. VV. Shaw, chairman Commercial Economy 
Board. Council of National Defense. 

"Motor Trucks in Short Haul Work," by (ieo. 
H. Pride, president Heavy Haulage Company, 
New York. 

''Delivering Army Trucks by Highway," by 
Brig. General Chauncey B. Baker, Quartermas- 
ter's Department, U. S. A. 

**Work of the Highways Transport Commit- 
tee." by Roy D. Chapin, chairman. 

"Highways for Heavy Haulage," by Henry G. 
Shirley, chief engineer Maryland State Road 
Commission. Baltimore, Md. 

"Legislation Affecting Use of Motor Trucks," 
by J. T. Roche, vice-president Locomobile Co. of 

"Maintaining a Record of Unselfish Co-opera- 
tion," by George M. Graham, manager truck de- 
partment Pierce-Arrow Motor Car Co. 

Others invited to attend include H. L. Horning, Auto- 
motive Section, War Industries Board; Christian Girl. 
Director of Production, Military Truck Division. Quar- 
termaster's Corps, U. S. A. ; Alexander W. Copland, 
Hugh Chalmers and John R. Lee, of the Automobile In- 
dustries Committee; and Logan Waller Page, Director 
Office of Public Roads. Department of Agriculture. 

January I. 1918 



Page 13 


Six Body Styles in Jackson Line 

No Mechanical Changes in the Company's 

Valve-In-Head Eight— Flyer Model 

This Year's Leader 

T.HE new 1918 Jackson line will consist of six beauti- 
ful new body styles. The regular five-passenger 
touring car is priced at $1495; four-passenger flyer 
at $1575; four-passenger Cruiser at $1495; two-passenger 
roadster at $1495; seven-passenger touring at $1570, and 
seven passenger Jackson Springfield Sedan at $2195. Me- 
chanically, the Jackson Valve-In-Head Eight will be the 
same as the past year, with the exception of a few minor 
improvements. The leader of the line this year is the 
Fh'er model, which is built on the long and low racer type. 

The Sedan model is of the Springfield type, and is built 
in the Jackson coach shops, where all Jackson bodies are 
built, under the regulation Springfield patterns. This 
model is a most practical year-'round car. One minute it 
is an open touring car, and in a few minutes it can be 
changed into a closed Sedan with the occupants entirely 
protected from the elements. Although it is a Springfield 
type, it is built complete in the Jackson coach shops. 

The seven passenger touring model is most unusual. It 
has a graceful sweeping line from the radiator cap to the 
end of the slip-cover. 

The four-passenger Cruiser model is one of the smartest 
cars of this type now on the market; at the same time 
there is ample room for four passengers comfortably. 
The side body line dropping in a gradual slant from the 
cowl to the rear, makes this four passenger Cruiser model 
a most snappy car. 

The Jackson two-passenger roadster possesses lines of 
distinguished and dignified beauty. The splendid balance 
and harmony of line in this two passenger roadster marks 
it instantly as a smart and rakish two-passenger car. 

The Jackson five-passenger touring car is a modification 
of the seven-passenger body, built on more conservative 
lines. It possesses lines of unusual grace. 

The specifications of all Jackson models include the 
eight-cylinder 48-horsepower motor, with both cylinder 
blocks and crank-case in one unit, and with 3-inch bore 
and 3yi-inch stroke: Zenith carburetor, with separate 
mixing chamber, independent exhaust and muffler for 
each cylinder block; variable force-feed lubrication sys- 
tem, with supply of oil governed by throttle opening. The 
Stewart vacuum system raises the fuel from the 18-gallon 

tank at the rear to the carburetor. The Electric Auto- 
Lite starter, applied through Bendix drive to the fly-wheel, 
is entirely inclosed ; ignition and lighting systems are also 
of Auto-Lite construction. Wheelbase is 118 inches; 
tread, 56 inches, and the tire equipment is 34x4 all around. 
Standard equipment includes one-man top, sloping rain- 
vision windshield, Stewart speedometer driven from trans- 
mission, Stewart tire pump attached to transmission and 
operated through foot-board, lock for ignition and light- 
ing switch, dash light, electric horn, oil-pressure gauge, 
ammeter, Detroit demountable rims, foot rail, coat rail, 
tools and jack. Special equipment on the four-passenger 
Flyer model includes eight-day clock, Moto-meter, tonneau 
light, cigar lighter and choice of color scheme at no extra 

Harroun Announces a Military Roadster 

A new body type, which has been recently announced, 
is the Harroun Military Roadster — a car specially designed 
and constructed to supplant larger, heavier cars in the 
use of owners who take a patriotic pride in efficiency, but 
who are, at the same time, insistent on good looks and 
high quality. 

No expense has been spared in the materials and work- 
manship which enter into the body of the Harroun Mili- 
tary Roadster. The finish is blue-black gun metal, satin- 
surface. Upholstery is of No. 1 grade hand-buffed leather. 
Marshall cushion springs add to the comfort of the low, 
tilted seats. A khaki top with snugly-fitting curtains is 
standard equipment. 

Especial attention has been paid to the location of the 
control levers, which, while well out of the way of en- 
trance or exit, are handily in reach. 

The usual door pockets are but a small part of the carry- 
ing space provided in the car, which has two large parcel 
compartments in the seat back and a locker on the rear 
deck large enough to take care of two suit cases and other 
baggage. The extra tire or wheel is carried at the rear. 

The provision of such a body with the standard Har- 
roun chassis opens an alluring possibility for fuel and tire 
economy. In this field the Harroun touring car has al- 
ready scored such sensational performances as 49.6 miles 
to the gallon on the Indianapolis Speedway, and 64.4 miles 
to the gallon on Detroit streets and adjacent roads. 

The moderate wheel-base permits unusually short turn- 
ing radius, which, coupled with Ray Harroun's original 
application of the cantilever rear spring, combines ease of 
handling with a degree of passenger comfort new to the 
popular-priced field. 

The radiating oil cooler, spring-spoke steering wheel, 
racing-type motor, freeze-resisting radiator and other 
exclusive Harroun features are all incorporated in the 
Military Roadster. 

Gasoline supply is in large tank, hung at the rear and 
feeding through a vacuum system. The supply — approxi- 
mately 10 gallons — will, the manufacturers declare, be 
sufficient for from 200 to 300 miles. 


Digitized by 


Page 14 


January 1 , 1918 


Road Work in Ventura and Santa Barbara Counties 

How Ventura County Got a Good Roads Bargain — Outline of the Work Done and That to be 

Accomplished — Santa Barbara Roads Much Frequented by the Millionaire Class 

— War Interfering With Highway Work in Both Counties 

ALONG TIME ago some gentleman with an observ- 
ing mind remarked that it was an ill wind which 
blew nobody good. He could find ample confirma- 
tion today for his famous utterance if he took the trouble 
to inquire into the manner in which the evil hurricane of 
the great war affected the affairs of Ventura county, Cali- 
fornia. The black gale of wrath and destruction that has 
been sweeping the Elder World for the past three years 
has proved merely a golden zephyr to the fortunate dwell- 
ers in Ventura county. A million dollar set of good roads 
that probablv could not be duplicated in the next three 
years for double the money, and a veritable flood of gold 
for her chief item of farm produce, the bean, have so far 
been the two chief results of the war as far as Ventura 
county is immediately concerned. 

So many and so grievous have been the stories of less 
fortunate communities in their struggle to obtain good 
roads that the history of Ventura county's million dollar 
set of concrete roads, bought at bargain counter prices, 
is particularly refreshing. 

Never, before or since, was a good roads bond issue so 
timely as that of Ventura. Whether it was courage or 
good fortune that led Ventura to vote her million dollars 

at just the psychological moment does not matter. At 
any rate her money became available at a time wonder- 
fully opportune. Southern California was in the grip of 
the uncertainty that the first year of the great war plunged 
almost every Western community. Everywhere was re- 
trenchment ; — many big jobs that had been planned were 
postponed. The State of California was just spending the 
last of its $18,000,000 derived from the first good roads 
bond issue. There was another bond issue in sight, with 
every prospect that it would carry. The big contractors 
who had been doing much of the state road work were 
eager to find jobs that would enable them to keep their 
organizations together until the next state bond money 
was available. 

Naturally, when Ventura County stepped up to the 
counter with her million dollars in hand and asked for 
something like 106 miles of good roads, she found some 
eager bidders. And the shrewd men in charge of the build- 
ing of her highway system were not slow to grasp the situ- 
ation. They had promised the people that the million dol- 
lars would build approximately 75 miles of concrete road, 
and 31 of oil macadam. But instead o£ the bids they called 
for exceeding their estimates, they ran-fer below.j So far. 

Digitized by VnOOQlC 

January 1. 1918 


Page 15 

indeed, that they found themselves able to order the entire 
106-mile system to be built of concrete. How some of the 
contractors fared on their bids is another story, but there 
are very few people in the world who have time to shed 
tears over the woes of contractors. 

If you would visualize the good roads system that Ven- 
tura county now has approximately 90 per cent com- 
pleted, imagine the palm of your right hand laid upon the 
city of Ventura, with thumb pointing to the north. Your 
thumb, then, will roughly represent the improved road to 
the Ojai Valley. Of your fingers, spread out fan-wise, the 
index finger will represent the good road up through the 
Santa Clara River valley, past Santa Paula, and Fillmore, 
and meeting the Los Angeles county good roads system 
just west of Castaic. There was considerable heavy grad- 
ing on this road, and while it is complete from Ventura 
to Fillmore, between Fillmore and Saugus it will probably 
be at least two months before the road is completed. 
Difiiculty in securing materials, because of the railroad 
embargo on shipping road materials, may delay its com- 
pletion much longer. 

Your middle finger will represent the road from Saticoy 
through the Simi valley, that meets the Los Angeles 
county good roads at Chatsworth, via Santa Susanna Pass. 
From Saticoy to Moorpark the road is completed. Six 
miles between Moorpark and Simi are still unfinished. 
From that point on, the road over Santa Susanna is al- 
most complete, but quite a number of short detours are 
still necessary, owing to the construction of culverts and 

The ring finger will not, as a matter of fact represent 
a Ventura county highway, but the state highway, instead. 


by way of Camarillo and the Conejo Grade. Three miles 
just east of Ventura has not yet been concreted, but ex- 
cept for this the entire stretch is smooth pavement now. 

The little finger will stand for the Ventura county lateral 
from El Rio down to Oxnard. From Oxnard the con- 
crete road runs to Hueneme, and thence north again to 
form a loop by joining the State Highway at Camarillo. 

Ventura county highways thus were fortunately well 
toward completion when the unexampled prosperity of 
soaring bean prices put everyone in the county in a bet- 
ter position to buy an automobile than ever before. 

There is much of beauty for the motorist to find in the 



Page 16 


January 1 , 1918 


roads of Ventura county, particularly in the spring and 
summer. It would be hard to find a more beautiful stretch 
of country in the whole of California del Sur than the 
rolling hills and fields of the oak-shaded Conejo country 
in the spring when the mustard is in bloom. And all sum- 
mer long, the enormous bean fields of the rich, flat lands 
of the valleys are emerald green, a welcome sight to the 
eye of the Californian, used to summer fields of parched 
brown. The beans draw their necessary supply of mois- 
ture from the summer-morning sea-fogs; seemingly a 
rather ethereal source of supply for such a prosaic vege- 
table as the bean. 

The road of greatest charm in all Ventura county, how- 
ever, she shares equally with her sister county on the west. 
It is none other than the famous Rincon sea-level road, 
state highway now, but which was pioneered by the two 
counties of Ventura and Santa Barbara in the effort to 
become better acquainted with each other. Before the 
Rincon road was first put through in 1912, travelers by 
road between Ventura and Santa Barbara had to climb 
over the steep and dangerous Casitas Pass. Through co- 
operation between the two counties, funds were raised and 
the lonj:^ causeways built that span those curves of the 
shore where there was no room for road between the 
breakers and the steep yellow hills. 

Later the road was taken over by the state, paved all 
the way. and substantial bulwarks of stone erected 
against encroachments of the waves. It is a road with a 
charm all its own. with its curving miles stretched in a 
narrow ribbon along the line of the shore. It is a lonely 
road with scarcely a single house along its entire distance. 


a bit of unspoiled sea-shore that will long remain un- 
tainted by roller-coasters, peanut-stands or hot-dog men. 
If you want to get acquainted with the Pacific Ocean, 
travel the Rincon road, and take your time about it. 

Leaving the sea some 12 miles west of Ventura, the 
road climbs through a canyon to the beautiful level land 
that lies between the hills, which have here retreated in- 
land, and the ocean. A few miles farther brings the 
traveler to Carpinteria. There is some dissension as to 
how the Spanish name came to be applied to this little 
settlement. One story has it that the hosts of wood- 
peckers which inhabited the beautiful forests of oak trees 
gave rise to the name, but the chronicles of the padres as 
related in Father Engelhardt's book declare that when 
the venturesome priests made their first journey up the 
coast they found the Indians at this point building a 
canoe, and hence named it "Carpinteria.*' 

Sunimerland, where enterprising oil men pursued an oil- 
bearing sand clear into the ocean, is always of interest to 
the tourist. Just beyond Summerland is a grade over a 
small hill, but there is a movement on foot to carr>' the 
road around the seaward side of the hill on a level grade 
and eliminate this, the only grade of any consequence 
between Ventura and Santa Barbara. 

As one drives through this section between Summerland 
and Montecito, he may note the unique and beautiful con- 
formatioti of the country of which this section of Santa 
Barbara county can boast. A level, fertile fringe of land 
lies between a summer sea and a lofty range of hills, pine- 
crested, higher by far than those which elsewhere approach 
the coast this closely. The blue ifm^^f^^tlieT jC^hannel 
Digitized by 


January I, 1918 


Page 17 

Islands rise from the sea-rim, breaking the full sweep of 
Pacific winds and waves against this favored coast. It is 
little wonder that one finds at Montecito the homes of 
scores of America's richest men, who winter here in prefer- 
ence to any other spot in the world. 

Santa Barbara county ranks highest among all the 
counties of the state in ratio of automobiles owned to 
population. Montecito would probably outrank any com- 
munity anywhere. Huge garages on some of the great 
estates house often as many as twenty machines, one for 
every guest that may chance to be invited. No journey 
through Santa Barbara codnty is complete without a 
leisurely tour through the by-ways of Montecito, under 
the tended oak trees that look as though their very acorns 
were manicured and polished. 

The city of Santa Barbara itself is a clean and beautiful 
town that instantly attracts the vistor. True, it may 
puzzle him to understand why the business district is one 
street wide and twenty blocks long, and why what should 
be a wonderful boulevard along the ocean front should 
be so rough that no one travels it save at peril of broken 
springs and ruined temper. But doubtless there is some 
explanation for even this latter condition of affairs. 

Above Santa Barbara for a few miles the good road 
continues. Between tall lines of beautiful poplars it runs, 
and over its smooth surface in the winter season rolls a 
constant procession of splendid automobiles. It is a 
favorite drive for the wealthy winter visitors of the Santa 
Barbara section, a regular parade ground of Packards, 
Pierce-Arrows, Rolls-Royces and other cars of that sort. 

To the keen regret of every Californian, another winter 
must go by with the Coast Highway still incomplete. 
Above Goleta, just north of Santa Barbara, begins a 30- 
mile missing link of the Camino Real that will cause even 
the best-natured motorist in the world to become a trifle 
peevish. The State Highway goes by way of Gaviota 
Pass ( named for the sea-gulls by the old padres), because 
of the fact that its grades are far easier than those of San 
Marcos. The strip of road between Goleta and Las 
Cruces, something over 25 miles, is bad road — road for 
which no Californian can do else than humbly apologize 


to the wrathful tourist who has been led to expect noth- 
ing but good roads everywhere in the Golden State. 

Improvement of this section would have been well under 
way by this time had it not been for the war. Shortage 
of labor, shortage of material, and the recent curtailment 
of road material shipments have simply tied the hands of 
the State Highway Commission during the past few 
months. They have succeeded, however, in greatly im- 








Page 18 


January 1 , 1918 


proving the (iaviota Pass itself. Four miles of new grad- 
ing on the north and south slopes of the pass have made 
it much easier to negotiate. The north slope has been 
heavily surfaced with gravel, and once the tourist has 
reached Las Cruces, on the southern slope of the pass, his 
troubles are over for a time. 

The alternative route, San Marcos Pass, is far more 
beautiful than (laviota, but a much more difficult road to 
negotiate. In time of rain the greasy mud on some of 
the steep grades of the southern slope makes it a decidedly 
dangerous road. Xo one should attempt San Marcos as 
a pleasure trip except when the roads are dry. 

San Marcos road was built first by the padres, or rather 
it was built under their direction by the faithful Indians 
of the Santa Barbara Mission. After Santa Barbara was 
well established the padres sought to extend their domain 
by establishing the Mission Santa Ynez across the range. 
So the road was built, first a trail to accommodate foot- 
travelers, horses and pack-mules, and then widened to 
meet the needs of wheeled transportation later. 

On a clear day there is no mountain trip in Southern 
California to give more sheer delight than a ride over San 
Marcos. Turning and twisting up the steep south wall 
of the range, the road rises so fast, and the valley and ocean 
fall so sheer below, that it is almost akin to airplaning. 
Directly below are the orchards and fields of Goleta, east- 
ward Santa Barbara's roof-tops shine in the sun. and be- 
yond is the vast and wonderful shimmering blue sheet of 
the F*acific. broken only by the rugged purple peaks of the 
Channel Islands. 4 

At the summit the view of the seaward slope is ex- 
changed for another scarcely less fascinating — the view 

over the vast and rugged mountain country through which 
winds the Santa Ynez River. Range after range of 
tumbled mountains lie to the north, and the road leads 
down, less precipitous in slope, to the bed of the Santa 
Ynez River, down past the Santa Ynez Mission and joins 
the State Highway again just south of Los Olivos. 

Santa Barbara has awakened to the benefit that the 
completion of the good road to Los Angeles has brought 
her and is bending every effort now to hasten the com- 
•pletion of the State Highway through her borders to the 
north. Hundreds of motorists from Los Angeles and 
vicinity now seek^Santa Barbara as an ideal place for a 
week-end outing, and hotel accommodations in Santa 
Barbara late on Saturday evenings are difficult to find as 
a rule. When it is possible for the motorists of San Fran- 
cisco and vicinity to tour down over splendid roads all the 
way, Santa Barbara folks realize that they will get the 
benefit of a doubled travel. And, with El Camino Real 
complete from end to end, the winter motor travel up 
and down its length is going to be a factor of importance 
that it is hard to estimate. 

Yosemite Visited By 6,521 Cars This Year 

Automobile travel into Yosemite National Park shows 
an increase of more than one half over last year's figures, 
is the information contained in the annual report of the 
Director of National Park Service to the Secretary of the 
Interior. Before October 12 this year 6,521 cars entered 
Yosemite, compared with 4,043 for the year before. A 
total of 34,510 persons visited the Park this year against 
33,390 during last year. "In the Yosemite National Park 
during the past year," says the report, "there has been 
improvement in every direction — improvement in trails 
and roads, in accomodations for visitors and facilities 
for travel in the Park by the erection of new hotels and 
camps, in camp grounds, public utilities and sanitation. 
There has been a general increase in tourist patronage and 
an astonishing increase in motor car travel. The year 
1917 has been one of the most important years of Yose- 
mite history. 

"Probably the most important project completed this 
year was the erection, completion and furnishing of the 
new Glacier Point Hotel on the rim of the famous valley. 
This hotel was completed during the winter and was 
formally opened to the public early in July. It is beauti- 
fully situated on the very rim of the gorge, where a mag- 
nificent view may be obtained of all the great canyons 
through which the Merced and its tributaries flow. Vernal 
and Nevada Falls are plainly visible and a panorama view 
of the peaks of the Sierra may be had from the hotel." 

Several camps were operated on the floor of the valley, 
including Camp Yosemite Falls, Camp Ahwahnee and 
Camp El Capitan, in addition to the hotel and resort on 
the Big Oak Flat road and three lodges in the high Sierra. 
The sport of boating on the Merced River was developed 
last summer for the first time, according to the report. 

The entry of the country into war brought up the ques- 
tion as to whether the parks would be opened by the 
(lovernment for the summer, but the patronage proved 
"the soundness and reality of the park's great mission of 
education, recreation and health." 

Chicago Show Number, January 15. 
San Francisco Show Number, February 


January 1, 1918 


Page 19 

"Over the Top" In a Studebaker Six 

Fed up on the rush and roar of civilization and anxious 
to escape the multifarious petty details and endless worries 
of the store and office, a party of intrepid Los Angelans 
recently decided to hie themselves into the wilds for a few 
days and nights to enjoy the healing balm of the great 
silent places. Packing their Studebaker Six with a store 
of provisions, plenty of blankets, two of the new Stude- 
baker suspension auto beds, a tarpaulin for a roof at night 
and a couple of good fowling pieces, they donned their 
outing togs and headed in the direction of El Cajon and 
the Big Bear country. 

Furnace Canyon is on the road to Big Bear — and it is 
all that the name implies. It is reached via San Bernar- 
dino. V'ictorville and Mojave desert. About an hour out 
of Victorville the party reached the "Box S" rancho, a 
regular oasis with green trees and running water in the 
midst of the desert. From here an abrupt turn was made 
and the car plowed its way across the desert for eight 
miles, bringing up at the Garrison ranch, located at the 
mouth of Furnace Canyon. 

"Going up to Gold Point?" the ranchers asked the auto- 
ists — and then they wanted to know how many horses 
would be required for the trip. "It's a good road for 
burros and pack animals," they said, **but visitors leave 
their cars here and either walk up or go horseback.*' 

An hour later the reason was apparent. It was a long 
cruel grind to the foot of Elephant Butte, all in the low 
gear, with rear wheels constantly spinning and tearing 
through jagged rocks and loose gravelly sand. Here the 
grade changes to a rise of 4 feet 10 inches every 14 feet. 
The scenery is mostly turned up edgewise and the tempera- 
ture is such that one instantly realizes why they named 
it Furnace Canyon. And it is here that thirty-eight out 
of forty-one cars have been forced to turn back in the 
past year trying to reach Gold Point mine at the summit. 
After a long, grueling low-gear climb, however, the car 
was finally driven out on a ledge at the summit and the 
excited motorists looked down on what seemed like an 
enchanted ocean spread out below and stretching away to 
the soythward. And here the car was parked, command- 
ing what is probably the most inspiring scenic spectacle 
in Southern California, while the members of the expedi- 
tion were given a rousing ovation by the entire force of 
the mine. Only one other make of passenger car ever 
made this thrilling trip — and that was an eight-cylinder 
job selling at double the Studebaker price. 

General Grant Park Visited by 2,266 Cars 

General Grant National Park was visited by 2,266 auto- 
mobiles during the 1917 season, carrying 17,496 passen- 
gers. The total attendance of visitors was 21,657 persons, 
which was 6,000 more than entered the Park during the 
previous season. About 40 per cent of the visitors were 
people who entered the Park for the second and third time 
this season. 

Motorist Lost on the Utah Desert 

The unique experience of being lost for three days in 
the Utah Desert, without food or water, was the unwel- 
come lot of A. E. England and E. R. Tappan, Detroit 
motorists, on their recent trip to Los Angeles, in a Good- 
year-tired Oldsmobile. All went well until in some un- 




accountable manner they strayed from the Lincoln High- 
way, and before they realized their mistake, were plugging 
away through washes and sand dunes. 

As the heat was terrific both men drank some of the 
water from the radiator, and suffered considerably from 
its effect. After their gasoline and water had given out, 
Tappan started out on foot to follow the wagon track, 
and about four miles farther on came to a miner's cabin. 
Gasoline was obtained at another mining camp several 
miles away, and following the directions of one of the 
miners, the two explorers were soon back on the Lincoln 

Car Demand According to Price Divisions 

It has been estimated by Government experts that there 
are now in this country 1,400,000 owners of passenger au- 
tomobiles that cost at the time of the original purchase 
$500 or less, 760,000 owners who paid between $500 and 
$1,000 for their cars, 1,219,000 in the $1,000 to $2,000 class, 
and many thousands of cars above the $2,000 figure. These 
figures measure the cumulative quantitative demand for 
passenger automobiles during the last KT^ral vear^ and 
represent one car for every 21 persons./ V^^VjOy I V^ 

Page 20 



Januaiy I. 1918 


The Motoring Authority of the Paeiflc Coait. 
EsUblished 1907. 

An Illustrated Automobile Magazine of Quality, Issued 

Published by Motor West Company, Marsh-Strong Bldg.. 
Ninth and Main Sts.. Los Angeles, California. 

GEORGE M. SCHELL Editor and Publisher. 

F. ED. SPOOXER Advertising Manager. 

Representatives : 

T. M. BRICKMAX, 943 Monadnock Bldg., San Francisco. 
F. ED SPOOXER. 420 Book Building, Detroit. Mich. 

Entered at the Post Office at Los Angeles as second-class 
mail matter. 

Subscription $2.00 a Year- 

Single Copy 10 cents. 

January I, 1918 

Working at Cross Purposes 

WITH the United States Government taking the 
lead in its insistence that all media of transpor- 
tation shall be worked to their maximum capac- 
ity; with the railroads straining every nerve to meet the 
freight-car shortage by loading its cars to the limit — it is 
astounding to learn that here in California some over- 
zealous county and town officials are holding motor truck 
owners to a rigid observance of the load-weight limits as 
outlined in the State's new automobile law\ the section 
concerning which went into effect last July. 

When this law was framed the United States was not at 
war. and the load-weight limit was designed for peace 
times. With the dearth of man-power occasioned by the 
war, with the scarcity and high prices of horses due to 
the same cause, and with the railroads staggering under 
the extra burdens imposed upon them, it became impera- 
tive that the motor truck should, so far as possible, make 
up for these deficiencies. 

In the East and the Middle West the motor truck is 
gallantly endeavoring to shoulder its portion of the mighty 
burden, and overloads are not only permitted, but, where 
the conditions are such that the truck can pick up a load 
greatly in excess of the manufacturer's rating, such over- 
loading is urged in short-haul work. 

Here in California motor truck owners are, when per- 
mitted, loading their vehicles far beyond their rated 
capacities, the State's road system being admirably adapted 
to the transportation of such overloads. But in some sec- 
tions of the State super-serviceable officials are hampering 
the speeding-up process by arresting drivers of overloaded 
trucks, haling them before the nearest magistrate and 
having them fined. 

With all due regard to California's highways, and the 
possibility that they may be injured to some extent by the 
passage over them of overloaded trucks, it should not be 
forg^otten that we are at war, and that the first business 
in hand is to win the conflict. 

In this emergency it behooves those in authority to issue 
orders that those paragraphs of Section 15 of the new 
automobile law of the State of California relating to the 
weight of vehicles, as well as the limitation in the number 
of trailers to be used, shall be declared null and void dur- 
ing the period of the war. Otherwise California may be 
held up to the opprobrium of the other States as the one 
Commonwealth in the country which considered its own 
welfare before that of the L'nited States. 

^'Pacific Coast Has Finest Roads In tbe Country** 

AFTER nine months of steady touring, during which 
they have traveled approximately 5,000,000 miles, 
the forty-two cars of the Goodrich tire-testing fleet 
are returning to the Akron factory from every part of 
the countr\\ 

The reports turned in by the crews of these cars give a 
better indication of the road conditions throughout the 
countr>- than can be had from any other source. 

The work of the crews of these cars has demonstrated 
that there is hardly a nook or a cranny in this country 
that is not accessible to the motorist. Even the desert 
has no terrors for the motorist nowadays. 

A resume of the reports says, among other things: 
"The Pacific Coast has the finest roads in the country. 
Consequently the motorist there gets more tire mileage 
and uses less gasoline per mile than in any other region. 
* * * Prosperity in the farming states of the west has 
never been greater. * * * The 2200-mile run from 
Chicago to Los Angeles is the finest pleasure tour in the 
country. Gasoline can be had every 50 miles, and there is 
only one tough spot in the entire route — a 40-mile stretch 
near Ashfork, Ariz. * ♦ ♦ Notwithstanding the war, 
transcontinental travel has been greater than in any pre- 
vious year." 

The observations of the trained men composing these 
crews are worthy of consideration by Eastern and Middle 
Western motorists who may contemplate a tour during the 
present year. 

Another section of the report states that "on the whole, 
there are few bad roads in the country today. The war 
has not, contrar>- to expectations, lessened the volume of 
road building and improvement. States have been aroused 
to the nece^^sity of keeping up their roads, because they 
have found that better roads means a greater volume of 
business. The more attractive the roads, the more pic- 
turesque the surroundings, the greater the community's 
prosperity; hence the general alertness on the part of 
local governments." 

Motor Trucks to Relieve Railroads* Burden 

FEWER passenger cars and more motor trucks is the 
program of the United States for the time of war. 
Government experts predict a very considerable use 
of the motor truck in short-haul freight transportation, 
and are of the opinion that the railroads will be relieved 
of much of their transportation troubles by the use of 
motor trucks wherever possible in transporting merchan- 
dise from city to city. The government plans to inaugu- 
rate such a system and has appointed a committee with 
Roy D. Chapin as chairman to superintend the installa- 
tion of short-haul motor truck freight^ service in every 
part of the country. ^.^^.^^^ ^^ GOOglC 

January 1 , 1918 


Page 21 

Motor Means Much to Farmer 

Without It He Would Be Unable to Perform 

His Great Task of Feeding the 

Allied Armies 

Ox TU¥. American farmer rests the responsibility of 
feeding the allied armies in Europe and also the 
civil population of the United States and to a very 
large extent that of England, France, Italy and Belgium. 
At the same time the farmer is confronted with a shortage 
of labor, high wages and greatly increased cost of keep- 
ing horses. These conditions make it necessary for him 
to increase his own efficiency and that of his men and his 

To do this he must make more use of time-saving and 
labor-saving machinery. The farm tractor for plowing, 
harrowing and cultivating affords the farmer the most 
advanced means of greatly increasing his production with- 
out hiring more men or using more horses. The automo- 
bile and motor truck furnish a means of independent 
transportation that is essential ta the farmer under pres- 
ent conditions. 

Xo element of our population is so dependent on indi- 
vidual transportation as the farmer. Usually he is miles 
from the nearest railroad station and he has a great volume 
of hauling to do. With a motor truck he can haul larger 
loads than with a team of horses and can make several 
trips to market in a day for every one with a team. The 
horses can be kept on the farm for use in the fields, for 
hauling wood from the wood lot and for various other 
work. With a motor truck it is entirely practicable to 
haul a load of farm produce to cities 40 to 50 miles away 
and return home the same day. This is highly important 
in view of the critical freight congestion on the railroads 
and the need of relieving them of short-haul work. 

The superior speed of the motor truck enables the 
farmer to take advantage of dry weather, when the roads 
are in good condition, to do the bulk of his hauling. It 
also permits him to get immediate benefit of market con- 
ditions when prices are high. 

Farmers appreciate the many advantages of the passen- 
ger automobile. This is shown by the fact that there are 
two to three times as many motor cars in proportion to 
population in the agricultural states in the West as in the 
industrial states in the East. Farmers are estimated to 
own nearly half the automobiles in the United States and 
are the largest buyers at the present time. The largest 
increase in registrations during the first half of 1917 oc- 
curred in agricultural states. 

The farmer uses his car as a utility vehicle almost en- 
tirely. He drives into town and back in an hour where the 
trip would take half a day with a horse and buggy. He 
fills the tonneau with cases of eggs, a tub of butter, cans 
of milk, sacks of potatoes or even a calf, sheep, or crate 
of chickens, and brings back rolls of wire fencing, roofing 
paper, tools or anything else needed on the farm. If some 
part of a mowing machine, reaper, cultivator or other 
farm machine breaks, a quick run to town in the car will 
bring the replacement part in an hour or two so that the 
time lost by the men and machine is reduced by several 

The automobile makes it possible for the farmer to 
keep in close touch with his neighbors and with the out- 
side world. He and his family and farm hands can attend 
church, social gatherings, entertainments, political meet- 
ings, lectures on improved agricultural methods, good 
roads meetings, etc., in the evenings and on Sundays, and 
return home at a reasonable hour. Meanwhile, the horses 
get necessary rest in the stable. Thus all are refreshed 
and fit for the next day's work. The younger children 
can be driven to and from the graded schools that are re- 
placing the old one-room district schools and regularity 
of attendance greatly increased. 

This facility of getting about easily and quickly relieves 
the monotony of farm life, makes the boys and girls and 
"help" more contented and tends to retard the movement 
from the farm to the city. 

Every passenger automobile used means that at least 
one horse can be dispensed with. Each horse requires 
five acres of land for his support. By using the car, the 
farmer can devote five acres of good land to raising wheat, 
potatoes or other staples for human consumption or for 
raising beef or mutton. A motor truck takes the place of 
at least one team, an on a large farm requiring a great 
deal of hauling, will do the work of five or six horses. 
This will release from ten to thirty acres, sufficient for the 
support of three to ten human beings. At present high 
prices of farm products the farmer loses money on every 
horse he keeps. 

All States Sharing In Federal Road Aid 

All the States of the Union have availed themselves of 
the opportunity of participating in the benefits of the 
Federal Aid Road Act, which appropriated $75,000,000 
for the construction of post roads and $10,(XK),000 for 
forests roads, according to the report of the Director of 
the Office of Public Roads and Rural Engineering, United 
States Department of Agriculture. That the passage of 
the act has stimulated road building is shown by the fact 
that in 1916 there were approximately $41,000,(K)0 of State 
funds expended for all highway purposes, and it is esti- 
mated that in the calendar year 1917 the aggregate ex- 
penditures of State funds for this purpose will be at least 


Januar>' 2-9, 1918 — Automobile Salon, Hotel Astor, Xew 
York City. 

January 5-12 — Xew York Xational Show. 

January 26-February 2 — Chicago National Show. 

January 26-February 2 — Automobile Salon, Congress 
Hotel, Chicago. 

February 2-9 — Minneapolis, Minn., Show. 

February 6-13 — Portland, Ore., Show. 

February 9-16 — Kansas City, Mo., Show. 

February 11-16 — Third Annual Xational Tractor .Show. 
Kansas City, Mo. 

February 11-16 — St. Louis, Mo., Show. 

February 16-26 — Annual San Francisco Show, (ico. A. 
Walhgreen, manager. 

February 18-23-— Des Moines. la.. Show. 

Februar>' 23-March 2 — Omaha, Xeb., .Show. 

March 2-9 — Boston, Mass., Show. 

April 9-13 — Stockton, Cal., Show,. ,, , 

gitized by 


Page 22 


January 1 , 1918 

Harvesting by Motor Truck 

Oregon Ranchmen Demonstrate Economy of 

Using Duplex Four- Wheel Drive in 

Gathering Grain From Fields 

Up IX OREGON, on the W. H. McCormmanch 
ranch, the combination of four men, a specially 
rigged combine and a Duplex motor truck are now 
handling in bulk and in quick time the entire wheat crop 
grown there. The new system eliminates the use of sacks, 
sack sowers, a jig on the combine and wheat bucks in 
the field and at the warehouse. From the minute the 
wheat reaches the combine in the field until it arrives at 
the elevator alongside the railroad track the wheat is un- 
touched by hand. 

In this all-mechanical system a traveling hopper first 
receives the threshed wheat from the combine, then the 


Duplex truck in turn receives it from the hopper. Four 
hoppers are so placed about the field that the moment 
one is filled another is conveniently near at hand to re- 
ceive the output of the combine. 

These hoppers are so designed that they hook onto the 
combine and the threshed wheat is transferred directly 
into them through a spout. When each hopper has 
reached the limit of its capacity, which is for 60 bushels, 
a lever is tripped and the hopper drops by the wayside. 

So far the work has proceeded swiftly, efiiciently and 
successfully. Rut a second problem, fully as large and 
vital, remained — namely, that of transporting the wheat 
from the hopper to the elevators, probably a mile away. 
Here the Duplex truck stepped in to fulfill the motor 
truck's mission of relievinir the shortage of human labor 
by bringing mechanical science to the task. 

For this work on the ( >regon ranch the Duplex truck 
carries a bin, which has a capacity of 130 bushels — slightly 


more than the combined capacity of the two hoppers. A 
small elevator attaches to it, constructed on the same 
principle as those in the large grain elevators. This little 
truck elevator is operated by power delivered from the 
truck engine through an auxiliary shaft and belting. 

A short spout is attached to the trap door in the bot- 
tom of the hopper which leads to the bottom of the truck 
elevator. It is but a matter of a few minutes before the 
entire load of wheat is transferred from the hopper into 
the truck. After being relieved of its burden, the empty 
hopper is hitched to the truck and hauled to its next 
station in the path of the combine. The truck then pro- 
ceeds to another hopper and repeats its performance. 

With the contents of two 60-bushel hoppers aboard it 
leaves the scene of harvesting and heads for the elevator 
a mile distant. Upon arriving at the bins the driver of 
the Duplex hooks the spout of the little truck elevator 
over the edge of the bin and starts the engine. Within 
a few minutes the truck is empty, whereupon it swings 
about and heads for the field to take on another load. 

r • 



Digitized by 


.uuary I. 1918 


Page 23 

Motor Trucks In Postal Service 

Mon> than $320,000 was saved by the U. S. Post Office 

irinicnt l)y the use of motor trucks during the fiscal 

rr ended June 30, 1917, according to the annual report 

'u ]^<.>tniaster-(kMieral. There were 774 motor vehicle 

111 > in operation by the department during the year. 

-tr of the cities where government-owned trucks were 

nti-d (lurins: the entire year, the motor trucks were 

• . MiKtl ID make 384.526 trips and there were only 132 

r^ ^. ,,r one failure to every 2,913 trips. 

it i.s desirable," says the report, "that existing legisla- 

. L roiriclions be removed and opportunity provided for 

L->i.iblishnient of service by motor vehicle to rural 

. :iiiinitie> that are entitled to better means of convey- 

.« and C(jniniunication with markets where produce may 

■i >i'oscd of to the best advantage and where the farmer 

'i iciT can be su])])lied with necessary implements and 

'.lus through the mails without loss of time incident 

;.t rsonal trip to such market centers." 

Large U. S. Truck Contracts to I 7 Firms 

. niracis calling for the assembly of 500 class B trucks 
li have been given by the United States government 
the Kissel Motor Car Co., the Garford Motor Truck 
. the Kelly-S])ringfield Motor Truck Co., Bethlehem 
»ror< Corp.. the United States Motor Truck Co., the 
•ok way Motor Truck Co., the Velie Motors Corp., the 
rWu'j; Motor Truck Co., the Diamond T Motor Car Co., 

Republic Motor Truck Co., General Motor Truck Co., 
liana Truck Corp., Packard Motor Car Co. and the 
vice Motor Truck Co. Contracts for 1,000 trucks of 

-aniL" class have been let to the Selden Truck Sales 
. the P*icrce-Arrow Motor Car Co., and the Gramm- 
'iistein Motor Truck Co. 


Maxwell One-Ton Truck Carries Freight 1 500 Miles 

That the motor truck is a reliable means of transporta- 
tion in cases of railroad inefficiency is thoroughly demon- 
strated by the feat of the Maxwell truck with its one 
ton of groceries arriving at Atlanta from New York with- 
out a mishap of consequence during the 1500-mile run. 

The Maxwell left New York with a ton of groceries 
from a New York wholesale house for delivery to the 
Louisville and Nashville warehouse in Atlanta. 

So well had the Maxwell stood the long hard grind that 
a one-ton load of shoes was collected in Atlanta and the 
truck sent southward to Jacksonville to show its ability 
over the loose sand roads of Georgia and Florida. 

All army camps located near the roads traveled by the 
truck were visited. In order to reach the quartermasters' 
departments many times it has been necessary for the 
truck to cut across lots, ditches, cotton fields, and worm 
its way through unbroken wood paths. Regardless of the 
obstacles the truck made as high as 12 miles to the gallon. 
At no time did the water boil in the radiator. 

Digitized by 


Page 24 


January I. 1918 

Our Duty To Our Distributors 

Picked motor car distributors in virtually all the leading cities 
of the United States hold five-year contracts with this Corporation. 

Under these contracts these distributors buy and sell; under these 
contracts we build and deliver. 



The period immediately before us 
will bring no sales problem for the au- 
tomobile merchant who has Harroun 
cars to sell. 

A new economic condition is filling 
as never before the pockets of the 
farmer, the business man and the 
skilled laborer. 

But the SUPPLY of cars in the 
popular priced field WILL SURELY 

Production in 1918 will be the 
lowest in any year of the last five. 
It will be under rigid limitation. 

Patriotic service and the lure of 
government-order profits will absorb 
much of the industry's efforts. 

To this patriotic service the Har- 
roun Motors Corporation has unhesi- 
tatingly assigned space, equipment 
and capital. But this assignment was 
so made that it will aid, rather than 
hamper the rapidly increasing produc- 
tion of Harroun Motor Cars. 

Second only to our duty to our 
country stands that duty which we 
owe our distributors and dealers. 

We are in the automobile business 

Harroun Motors Corporation 

Factories and Officesi Wayne, Michigan 

Mention "Motor West," Please, When Writing to the Advertiser O 

January 1. 1918 


Page 25 

Jones Enters the Truck Business 

Announcement has been made by the Jones Motor Car 
Co.. manufacturers of the Jones line of passenger cars, of 
its entrance into the truck business. While it is expected 
that a two-ton truck will be on the market by March 1st, 
formal announcement has been made by President J. J. 
Jones that deliveries will be ready by February 10th on 
the one-ton model, which will sell at $1,100. 

The Model X Continental motor, four-cylinder. S-y^xS, 
will be used. Ignition will be high-tension. A vertical 
tube radiator will be used — circulation being by positive 
gear-driven, centrifugal pump and fan mounted on motor. 

The loading space will be nine feet — designed to carry 
one and one-half feet overhang. Front springs are 44 
inches long by two inches wide, with nine leaves. Rear 
springs are 52 inches long by 3 inches wide, with 10 leaves. 
The tread is 56 inches. Tires are solid — front 34x3^; rear 
34x4. The wheelbase is 130 inches, and the weight of 
the chassis is 2,750 pounds. Standard equipment is used 

After a number of years of experience and experiment 
with spring construction the Jones engineers have devel- 
oped a spring using the proper amount of oil vanadium 
equalizing leaves, so placed as to eliminate spring troubles. 

President Jones has set a mark of 2000 for the 1918 truck 
production and plans are being made in the factory to 
that end. Mr. Jones and Sales Manager H. E. Dickinson 
have just recently returned from an observation and ma- 
terial buying trip in the Eastern markets. 

Duplex President Predicts Motor Truck Shortage 

With the government purchasing thousands of motor 
trucks; with all lines of business motorizing their haulage 
and deliver>' departments more extensively than ever be- 
fore. H. M. Lee, president of the Duplex Truck Co., be- 
lieves the 1918 demand for commercial vehicles will greatly 
exceed production, although practically all manufacturers 
have increased their facilities for building motor trucks 
during the ensuing year. Throughout the country there 
is even now an unprecedented demand for hiotor trucks — 
so great that before very long it will be practically impossi- 
ble to fill orders for many individuals and corporations. 

Of course the government's demands come first, and 
almost the entire output of several of the country's largest 
motor truck companies have been contracted for by the 
Federal authorities. More government orders are to be 
placed in a short time and there will be but few truck 
manufacturers in a position to take care of orders from 
individuals and corporations. It is estimated that the de- 
mands of the warring nations during the ensuing year 
will equal the motor truck output of 1917. 

And the demand from all lines of industry has been in- 
creasing tremendously and will become greater if the gov- 
ernment places an embargo on the shipment by freight of 
the 500 products and commodities recommended by the 
War Board. 

With these luxuries and semi-necessities barred from 
transportation by the railroads, motor trucks will be 
pressed into service and overland truck routes will spring 
up in all sections where it is possible to secure commercial 

Motor truck manufacturers realize that the demand for 
their product will be greater than ever before and every 
factory will rush its. production to the utmost. But even 
>o. there is every probability of a great shortage of motor 
trucks during 1918. 

Refinements In New Fulton Truck Bring Economy 

The Fulton Motor Truck Co., Farmingdale. L. I., has 
gotten well under way the production of its new lJ/2-ton 
truck, the model F-X. The new truck sells for $1,420 and 
contains many improvements over its predecessor of the 
same capacity, which was known as the F-1 model. The 
four-cylinder engine on the new model is larger than that 
on the older truck and therefore is not interchangeable 
with it. It is of the L-head type and the four cylinders are 


3^4 hy 5 and develop 36 to 38 horsepower. The compres- 
sion is higher in the new engine than in the old one and 
this makes necessary a variable spark instead of the set 
spark on the old truck. Ignition is by Dixie magneto. 
The decidedly low fuel consumption of from 14 to 15 miles 
per gallon with IJ/^-ton load is the result of the numerous 
refinements in the new model. Drive is through a Borg 
& Beck clutch. The rear axle is a Russel internal gear 
of heavier type. The tires are 34 by 3>^ inches in front 
and 34 by 5 in back. 

Higrade Adds One-Ton Truck 

The Higrade Motors Co., Buffalo, N. Y., has added a 
one-ton truck model to its line. A short time previous 
the company announced its new three-quarter ton model. 
The chassis of the one-ton product is listed at $1,800, 
which covers the usual equipment. The engine is Model 
N Continental with cylinders Syi by 5. Another feature 
of the new truck is the 35 by 5 Goodyear tires on the 
front and rear wheels. When the truck, however, is to 
be used in service where it will not carry a load exceeding 
1,500 pounds the truck can be secured with the wheels shod 
with regular fabric pneumatic tires at a reduction of $50. 

Delivering Army Trucks By Highway 

Thirty thousand army trucks ordered by the War De- 
partment will be driven over the roads from the factories 
in the Middle West to Atlantic ports for shipment to 
the front in France during the present winter and coming 
spring. Fifteen thousand freight cars would be required 
to haul the 30,000 trucks by rail and 2,250 additional cars 
to carry the cargo of spare parts and supplies that will be 
transported on the trucks. W^ith fifty cars to a train, 
there would be 345 trains. The plan will therefore release 
17,250 cars and 345 locomotives and train crews for hand- 
ling other essential freight. 



Page 26 


January 1. 1918 

Another Great 

This car 'will 
he exhibited at 
the Ne'w York 
Shoiv — Space 
C-lU3rd floor ^ 
Grand Central 

This car ivill 
be exhibited at 
the Chicago 
Shoiv — Space 
G24 to 49 in the 
Greer Building, 

By World's Champion Light Six 

6,202 Miles With SEALED 
Hood, Clutch and Transmission 

CHICAGO to the Pacific 
Coast and back — no 
CHANCE to touch the engine 
— no chance to even LOOK at 
clutch or transmission — that is 
the latest wonderful record of 

The Valve -in -head Motor 
never faltering on the steepest 
inclines, in the deepest mud 
nor the heaviest sands — 

The CLUTCH holding on 

mile after mile of steepest 
mountain climbs — 

The BRAKES holding fast 
on mile after mile of downward 
plunges — where slipping meant 
death — 

What eloquent proof of the 
100% stamina and dependability 
of this strictly stock ELGIN 

And Economy — 19.4 miles 
to the gallon of gasoline. 

Elgin Six 4-Passenger 
Roadster, $1095 

F. O. B. Chicaso 

A car for business and profesrioiul 
usr, as well as for all-*round driving. 
Roomy enough for four people, yet 
not too large for one or two. Front 
seats divided. Beautiful yacht-line de- 
sign. A popular, practical model. 
Same chassis as touring car, with 117- 
in. wheelbase, valve-in-head motor, etc. 


Digitized by 

A Summit ^^^m^»^% ^m^m 

* ^4 ^tm2^ m» ^^%m<m% maUtik 

January I. 1918 


Page 27 

Victory Scored 

Elgin Six 5-Passenger Touring Gar, $1095 ^i,SiS^ 

A roomy. impreMive car. 117-inch wheelbate. Valve-in-head motor. Quality upholstery 
and finish throughout. Flexible, powerful, smooth runnuur and easy ridinar. The most 
economical car of its size. Beautiful, durable. A family car which old and youns alike enjoy. 


NGINE, clutch and transmission performed ti;/M- 
otit iuOitstment — without repair — for two solid months 
of continuous travel under the roughest usage. 

The Elgin climbed and descended the precipitous 
slopes of the Rocky Mountains; threading its way along 
toituous, rock-strewn mountain trails; plunging through 
unbridged streams. 

Without a break the car ran perfectly in the freez- 
ing, rarefied atmosphere above the clouds; and cooled 
perfectly in 132 degrees of desert heat, where heavy pull- 
ing increased the difficulty of keeping a motor cool. 

A broken fan-belt — compelling the car to travel a thou- 
sand miles homeward with a still fan — a performance al- 
most unbelievable — added a crucial test. 

The record-breaking run from Chicago to Miami, Fla., 
the Minneapolis-Fargo dash, and many other famous 
ELGIN winnings had fairly earned for the ELGIN the 
title of * 'World's Champion Light Six. ' ' 

Hence, when the officials of the Chicago Motor Chib 
determined to secure authentic data on the condition of the 
two great national highways — The Lincoln Highway and 
The National Old Trails Highway — they selected the 
ELGIN SIX because of its previous wonderful records. 
It was made the "Official Scout Car," traveling under the 

auspices of the Chicago Motor Club, the American Auto- 
mobile Association, the Detroit Automobile Club, and 
many other Associations affiliated in the Good Roads 
Movement of America. 

In the Service of the U. S. War Department 

But the greatest honor was conferred upon the ELGIN 
SIX when Secretary of War Newton D. Baker, in a per- 
sonal letter, appointed it Official Scout Car to report trans- 
continental road conditions to the War Department — to 
gather information that nuy prove most valuable to the 
War Department in emergency movements of troops and 

It was a commission of honor for the ELGIN. No car 
had ever been sent on an errand so important to this 
Government No car had ever been charged with a serv- 
ice so distinguished. 

Successful dealers are fast coming to 
the Elgin Six. 

A highly profitable connection may be 

awaiting YOU. 

Wire for territory and full iletails. 

Address Dept. 25a 
Elgin Motor Car Corporation, Chicago, U. S. A. 

Elgin Six Sedan, $1645 

F. O. B. Chicago 

A richly finished, luxuriouslv uphol- 
stered car that meets the all-season, 
all-weather requirements. Interior of 
best Bedford Cord. Plate glass win- 
dows. Silk curtained rear and rear 
quarter windows. Patented, adjust- 
si>Ic steering wheel. Heavy Brussels 
carpeting for the floor. Electric dome 
light for interior. 


Digitized by 

Page 28 


January I. 1918 


The Firestone Tire & Rubber Co.. 
Akron. O., recently held its annual 
meeting, which was probably the most 
largely attended meeting of stock- 
holders ever held in the United States. 
More than 95 per cent of the stock- 
holders present were officers and em- 
ployes of the company. The meeting 
elected directors of the company for 
the ensuing fiscal year and transacted 
other business. The meeting placed 
the stamo of success upon the strik- 
ingly broad and original plan adopted 
by the company a year ago. The activ- 
ities of the tire factory stopped and 
the offices suspended business, releas- 
ing several thousands of employe- 
stockholders to attend the meeting. 
The meeting was presided over by H. 
S. Firestone, president of the com- 
pany. In his report the president an- 
nounced sales last year of $61,587,219, 
an increase of 71 per cent over sales of 
the previous year. The treasurer's re- 
port showed that the company's total 
assets stood at $51,633,697, with the 
total surplus of $26,122,824. 

* * * 

Another Cog in Du Pont Wheel. 

The paint and wood-finishing busi- 
ness of the Bridgeport Wood Finish- 
ing Co., of Still River, Conn., has been 
purchased by E. I. du Pont de Ne- 
mours & Co. The Bridgeport com- 
pany has manufactured a line of paint 
and wood-finishing products for more 
than 40 years. The resources and or- 
ganization of the Du Pont company 
will be put behind the Bridgeport 
brands to bring them before the pub- 
lic in a much larger way than has been 
done in the past. The Du Ponts en- 
tered the American paint field in an 
important way through their purchase 
some time ago of the old established 
firm of Harrison Bros. & Co., Inc., of 
Philadelphia, which under the name 
of "Harrisons, Inc.," is now manufac- 
turing and marketing on a more ex- 
tensive scale than ever a line of well- 
known paints. 

* * * 

Johnson Helps Biggers in Hyatt Advg. 

B. G. Koether, manager of the Mo- 
tor Bearings Sales Division of the 
Hyatt Roller Bearing Co., has an- 
nounced the appointment of A. R. 
Johnson as assistant advertising man- 
ager. Mr. Johnson will be associated 
with \V. E. Biggers, advertising man- 
ager, in the work of advertising and 
sales promotion. Mr. Johnson was 
formerly assistant advertising manager 
of the Cadillac Motor Car Co., of De- 

¥kcs\oty Qossip 

terson King Factory Manager. 

Assistant (ieneral Manager J. B. 
Siegfried announces the appointment 
of J. W. Peterson, known throughout 
the industry as a quality production 
man, as factory manager for the King 
Motor Car Co., Detroit. Mr. Peterson 
started in the business back in 1901, 
and was associated with Studebaker in 
their first gasoline venture in 1904 to 
1906. He has been with Peerless, 
manufactured the first two Hupp- 


Factory Manager King Motor Oar Oo., Detroit, 


Veats electrics and has had long asso- 
ciation with Hupp. Leaving Hupp as 
factory production manager, he asso- 
ciated himself with E. A. Nelson and 
helped perfect and develop the Nelson 

* Ha ^ 

McGraw Tire Service Force Meets. 

The McGraw Tire & Rubber Co.'s 
service force held a three-days' con- 
vention from November 26th to 29th. 
The policies to be effective in future 
work were defined. Furtherance of 
trade educational service was discuss- 
ed to demonstrate the value of tire 
conservation. Assurances were given 
that tire consumers appreciated the 
"Care of Tires" book recently issued, 
which explains ways and means of 
lengthening tire mileage. 

Duplex Truck Price Advanced. 

The Duplex Truck Co.. of Lansing. 
Mich., will advance the price of the 
Duplex four-wheel drive truck from 
$3,600 to $4,000 on Jan. 1. It is an- 
nounced, however, that the motor 
truck war tax, which approximate^ 
$100, will be paid by the company. In 
announcing the advance in price on 
the 3>2-ton truck. President H. M. 
Lee pointed out that during the pa>i 
year manufacturing costs have in- 
creased tremendously, raw materiaK 
advancing from 10 to over ICK) per 
cent, workmen's wages rising, and 
everything entering into the manufac- 
ture of motor trucks costing more 
than six months ago. 

* * * 

Champion Plug Enjoys Best Month. 
The Champion Spark Plug Co., To- 
ledo, O., enjoyed during last Novem- 
ber the greatest volume of business 
for any month in its history. The in- 
crease over the best preceding month 
in the history of the sales of Champion 
spark plugs was 25 per cent. In addi- 
tion, orders for the month of Decem- 
ber are as large as those for the best 
preceding December in the company's 
history. Present indications are. how- 
ever, that the increase of 25 per cent 
will be maintained. The company has 
expanded its selling organization and 
has enlarged its advertising appropri- 

« * * 

Federal Truck Adds Again. 

The Federal Motor Truck Co.. De- 
troit, will erect a two-stor>* brick and 
steel factory with dimensions of 
95x308x34 feet. A large' part of the 
new addition will cost about $45,000 
and will probably be used for the man- 
ufacture of class B trucks under gov- 
ernment contract. This is a continua- 
tion of the general expansion of the 
company within the last year in order 
to take care of the increased produc- 
tion. Recently a large addition was 
built for office quarters, but when 
ready for occupation it was turned 
over to production. 

* * ♦ 

Saxon Light Truck Being Delivered. 

The Saxon Motor Car Corp., De- 
troit, has commenced delivery to its 
dealers of a light 500-pound deliven 
car built on the standard six-cylinder 
Saxon passenger car chassis. The price 
is $850. Either panel body or open 
body with curtains is supplied. The 
chassis is slightly heavier and has beer, 
strengthened at points which will cn- 
al)le it. to meet heavier loads. 

January 1. 1918 M O T O R W E S T Page 29 

Mention "Motor West." Please. When Writing to the Advertiser 

Digitized by 


Page 30 


January 1. 1918 

Flanders Resigns Maxwell Presidency. 

Walter E. Flanders, president of the 
Maxwell Motor Co., Inc., Detroit, has 
resigned that position and will become 
chairman of the board of directors. 
W. Ledyard Mitchell was named to 
succeed Flanders as president. James 
C. Brady, former chairman of the 
board of directors, will continue as a 
director of the Maxwell company. The 
change was made to relieve Mr. Flan- 
ders of some of the numerous details 
of management, which have greatly 
increased since the Maxwell company 

took over the Chalmers company. 

* * m^ 

Inter-State Prices Rise. 

The Inter-State Motor Co., of Mun- 
cie, Ind., has raised the prices on its 
models. The new price range on the 
line of cars manufactured by the com- 
pany now runs from $950 to $1,025, 
the increase becoming effective Dec. 
1. The former range of list prices ran 
from $850 to $950. 

* * * 

Gordon is Selden President. 

George C. Gordon has been elected 
president and treasurer of the Selden 
Truck Sales Co. The other officers of 
the company are W. C. Barry, Jr.. 
vice-president; E. B. Osborn, assistant 
treasurer; and R. H. Salmons, secre- 

4c * « 

Hill-Smith Have Wire Wheel License. 

The Wire Wheel Corporation of 
America, with general offices at Buf- 
falo, N. Y., and which has exclusive 
control of the Cowles basic patents on 
demountable and interchangeable 
wheels, has granted a license to the 
Hill-Smith Metal Goods Co., of Bos- 
ton, Mass., to manufacture and sell 
the "Minute" demountable wheels for 
Ford cars. 

* * * 

Stanley Steam Car Prices Raised. 

New prices on Stanley Steam cars 
are now in effect, as follows: Seven- 
passenger touring car, formerly $2,300, 
now $2,500; five-passenger touring 
car, formerly $2,200. now $2,400; 
three-passenger roadster, formerly 
$2,200, now $2,400. 


Chief Engineer Columbia Motors 
Detroit, Mich. 


New Men at Head of Dart Truck Co. 

H. H. Henry, who has recently been 
elected president and general manager 
of the Dart Motor Truck Co., Water- 
loo, la., was at the head of the new 
Maxfer Company in Chicago, and put 
it on its feet and on the way to per- 
manence. Seeing a broader field in the 
Dart Motor . Truck Co., Mr. Henry 
accepted an offer from that company, 
and is now in active management. He 
has just announced the appointment of 
Milo D. Herron as general sales man- 
ager. Mr. Herron was formerly con- 
nected with the Federal Motor Truck 
Co., New York branch, and later with 
the Thomas Auto Truck Co., of Wat- 
erloo, Iowa. 

4c 4c « 

Sommer Will Aid Allen Gen. Mgr. 

L. A. Sommer has been appointed 
vice-president and assistant general 
manager of the Allen Motor Co., Fos- 
toria, O., in charge of engineering and 

Willys-Overland's New Sales Plan. 

Willys-Overland, Inc., through Ed- 
win B. Jackson, vice-president in 
charge of sales, has just announced a 
new plan of organization of the com- 
pany's sales department, made to 
bring the facilities of the factory into 
closer touch with the dealer organiza- 
tion. Under this system, the com- 
pany's sales policies will be carried out 
on the division basis, for which pur- 
pose the country is divided into seven 
divisions, in each of which will be sta- 
tioned a resident division manager, 
with full power to act for the com- 
pany. J. I. Handley will be manager 
of the East Central division with head- 
quarters at Toledo; A. C. Barber will 
manage the West Central division, 
with headquarters at MoHne, 111.: 
William L. Colt will be at the head of 
the Eastern division, with headquar- 
ters in New York City; George H. 
Cox will have charge of the Mid- 
Western division, with headquarters 
at Kansas City, Mo.; F. C. Riggs will 
manage the Western division, with 
headquarters at San Francisco; E. N. 
Culver the Southern division, with 
headquarters at Atlanta, Ga., and C. 
M. LeRoux the Northwestern division, 
with headquarters at Minneapolis. 
George M. Berry, formerly director of 
branches, and K. R. Jacoby, formerly 
assistant sales manager, will be asso- 
ciated with Vice-President Jackson in 
the capacity of assistant commercial 
manager. The branches of Willys- 
Overland, Inc., under this new ar- 
rangement, will come under direct su- 
pervision of the vice-president in 
charge of sales through the division 

* 4c * 

Sarver Heads Scripps-Booth. 

A. H. Sarver, who has acted as gen- 
eral manager for the Scripps-Booth 
Corp., Detroit, for several months, has 
been elected president of the company, 
where he succeeds Clarence H. Booth, 
who has relinquished active control. 
At the same time A. P. Sloan, Jr.. has 
resigned as a director and has been 
succeeded by Fred W. Warner, vice- 
president of the General Motors Corp. 
Thomas Warner has also resigned 
from the directorate in favor of Ed- 
ward Ver Linden, president of the 
Olds Motor Works. Sarver, the new 
president of the company, has long 
been connected with General Motor 
activities and was recently with the 
Buick branch in Pittsburgh, Pa. The 
new appointments are a part of the 
operations whereby the Scripps-Booth 
company will be closely linked with 
the General Motors Co., by which 
company it has been taken over. 

which led the Government truck test, which was staged between Atlanta, Ga., and Fort Oglethorpe, 
at Chattanooga, Tenn., on October 30th. 1917. The car carried four persons and during the trip 
of 268 miles averaged 22 miles to the gallon through the sand and over hills. It took the entire 
road on high and outclassed many of the higher priced cars following. 

Splitdorf Sells Munger Rings. 

Munger piston rings will be mar- 
keted by the Splitdorf Electrical Co.. 
Newark, N. J., to the retailer and to 
the manufacturers from the company's 
branches located throughout the coun- 
try. According to E. A. Kelland, man- 
ager of the . company's Detroit oflfice, 
all of the arrangements for the new- 
sales connection^have been completed. 

Digitized by VnOOQlC 

January I. 1918 MOTOR WEST Page 31 




The Most Remarkable 
Top Material Yet Produced 

When you put a DrideK leather top on your car, 
you cover it with a character and distinction that 
produces an increased value, and puts your car in 
the class where it belongs. 

DrideK tops are being put on many of the best 
cars. If you don't know all about DrideK — get 
samples and prices at once. 

L. J. MuTTY Company 





Mention "Motor West." Please, When Writing to the Advertiser Digitized b;^ 

Page 32 


January I. 1918 

Trannportatidn prohI»'m>» an- h»inK Holved j'V«Tywh«T»' by th»> motor tiurk. In ChuaRo the 
di»app»-aranr#' of th** ifr»-at hor»«'-<lrawn trucks from \ht- ntn* t is every when* r» marked. In their 
plar** are the hiK truekH hearing loadn that w<»uld have taken many teams of horses in the old 
da>H. And the tnickH make the trips t(» the frei^cht depots and delivery points in as fast time as 
the speed ordinanees allow, thiin rctnservinfc hoth time and men. The illustration shows two of 
hears l(oehurk*»i KepiJhlir fleet. These are 3>y4-ton trueks, engaiced in the parcel post delivery for 
Ih** hiic mail order house. 

Maxwell Earnings Run Ahead of 1916. 

Net earnings of the Maxwell Motor 
Co.. Detroit, were greater during the 
period from August to October than 
those of the same months of last year. 
During these months the company's 
dividend requirements of $980,000 
were covered with a substantial sur- 
plus. The payment of dividends on the 
second preferred stock will not be re- 
sumed for some time, since a strong 
working capital is required for the war 
business after being added to the regu- 
lar line. Dividends on first preferred 
stock will probably be paid at an ear- 
lier date. 

♦ * ♦ 

Brandimore With Mitchell Motors. 

Jay C. Brandimore has been ap- 
f)ointcd sf)ecial factory representative 
of the Mitchell Motors Co.. Inc., of 
Racine. Wis. Mr. Brandimore. who 
assumed his new duties at Racine. 
Wis,, only recently, was formerly con- 
nected with R. C. Rueschaw, vice- 
president of the Mitchell Motors, at 
the Reo Company, for seven years. 

Dixie Advances Prices. 

The Dixie Motor Car Co., Inc.. 
Louisville, Ky., recently made an- 
nouncement of advances in the prices 
of its cars. In accordance with the 
new list prices now in effect the tour- 
ing car and roadster are both sold at 
$995 f. o. b. factory, and the sedan 
model at $1,375 f. o. b. factory. 

^a * * 

Stromberg Pays Dividend. 

The Stromberg Carburetor Co. of 
America, Inc., Chicago, has declared 
its regular quarterly, dividend of 75 
cents a share on its capital stock. The 
dividend will be paid January 2 to 
stockholders of record on December 

* ilf ilf 

Pierce-Arrow Cars Will Be Continued. 

The Fierce-Arrow Motor Car Co. 
will continue the production of pas- 
senger cars, unless required by the 
government to devote all of its facili- 
ties to government work. According 
to the company's recent announce- 
ment, it has increased its facilities for 
a greater output. 

Duplex Earns $92,000 in 5 Months. 

Xet profits of the Duplex Truck 
Co. since Xov. 23. 1916. when the cor- 
poration was reorganized, to Oct. 31. 
1917. were $92,002.10. according to the 
leport of Secretary-Treasurer G. W. 
Hewitt, made public at the annual 
stockholders' meeting in Lansing. De- 
cember 18. The following directors 
were re-elected: H. F. Harper. Elgin 
Mifflen. H. E. Bradner. G. \V. Hewitt 
and H. M. Lee. During the past year 
the Duplex company has moved from 
its former factor>' in Charlotte to Lan- 
sing, and manufacturing operations 
have been handicapped. President Lee 
declared that the financial report in 
reality represented but five months' 
actual business, owing to the time 
necessary for the reorganization of 
the manufacturing end, moving the 
plant from Charlotte to Lansing, get- 
ting the engineering work accomplish- 
ed, procuring material and creating an 
efficient dealers* organization. 
« « « 

Industry Needs Its Expert Men. 

The automobile industr>' is sure to 
prosper despite the war, but in order 
to win the war the industr\- must not 
be crippled by taking expert mechan- 
ics from the factory to fill unimpon- 
ant places in the government service, 
was the general opinion expressed at 
the recent meeting in Detroit of more 
than 300 members of the Motor and 
Accessory Manufacturers* Association. 
It was pointed out that manufacturer- 
of motor parts, accessories and the like 
are playing an important part in the 
war and mechanics of experience are 
required to manufacture these pro- 
ducts. Some of the speakers who ad- 
dressed the meeting were Hugh Chal- 
mers, Christian Girl, William E. Metz- 
ger, Alvan Macaulay. Albert Cham- 
pion and \V. O. Rutherford. 

* * * 

$1,000,000 Added to Jones Capital. 

Harmony and evidences of progro^- 
predominated at the special stock- 
holders' meeting held December 6ih 
by the Jones Motor Car Co., at Wich- 
ita, Kan. The meeting was attendee! 
by more than a hundred of the 1.0 ^' 
stockholders. The purpose was to vote 
an increase in capitalization. The 
stockholders voted unanimously to in- 
crease the capital stock from $500.i^>» 
to t?1.500,(K)0. With this increase.! 
working cai)ital the company will !>< 
in position to make rapid strides tow- 
ard big production. President J. J 
Jones presided at the meeting aiM 
made a short talk concerning the com- 
pany's progress and program. He wa- 
commended by the stockholders for 
his earnest efforts in the compan> - 
behalf. According to those who know 
the conditions, the future for the 
Jones Six is brighter every day. 

* * 1^ 

New Plan for Boyce Moto-Meter. 

The Boyce Moto-Meter will be mnr- 
keted after Jan. 1. 1918. through joN 
ber and dealer houses. Hitherto ihi> 
device has been handled by a few large 
distributing hetfcses. 

Mention "Motor W«-st," Pleaso, When Writing to the Advertiser gitiZGCl by 

nes. T 


January I. 1918 MOTOR WEST Page 33 

Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Page 34 


January I ♦ 1918 

New Things in the 
Hccessories Held 


The Holley Kerosene Carburetor, Model 
230R, which is manufactured by the Hol- 
ley Bros. Co., Detroit, Mich., is designed 
to use kerosene, distillate, gasoline, ben- 
zol or any mixture of these. Where heavy 
fuels are used, the motor is warmed up on 
gasoline. Two float chambers and a con- 


venient shifting cock are provided for 
this purpose. 

A distinguishing feature of this carbu- 
retor is the thorough vaporization of the 
fuel without excessively heating the 
charge. This is accomplished by changing 
the kerosene to a gas, then mixing it with 
cold air. After passing the metering jet, 
the fuel, together with a small quantity of 
air, is drawn through a vaporizing tube 
heated by exhaust gases. This reduces the 
liquid fuel to a gas, which is introduced 
at the throat of the venturi. It enters the 
main air stream at the point of highest 
velocity, which results in a very intimate 

In practice, motors equipped with this 
carburetor show excellent performance. 
The economy is as high as. or higher than 
when using* gasoline in standard carbu- 
retors. The combustion is clean and smoke- 
less and there is no excessive carbon de- 
posit. It is desirable to lower the com- 
pression slightly in order to prevent pre- 
ignitioh, which is an inherent character- 
istic of kerosene. 


For the year 1918 the Mason Tire & 
Rubber Co., Kent, O., expect to add new 
lines to its present list. It will continue 
making the Mason Fabric Tires in the 
Lattice Xon-8kid tread. Ribbed tread and 
Smooth tread in all their various sizes 
and styles, as well as both gray and red 
inner tubes. 

Early this year there will be placed on 

the market the Mason Cord tire. This 

tire has been made up and is now being 

^ested. It will be made with a special 

ad design consisting of an inverted 

**M. '^ This will form a rugged tread and 
will be a very effective non-skid. 

The company is adding to its line at the 
present time a semi-cured tread band for 
the retreading of tires. This tread band 
will be in shape to offer to the market 
within the next few weeks. The company 
is also contemplating, as soon as added 
factory space will permit, the manufac- 
turing" of a full line of accessories, in- 
cluding hook-on and laced boots, double 
wing blowout patches, tire plasters, re- 
liners, tread gum, cementless patches, and 
in fact a full line of sundries of all kinds. 

The company is also getting up a line 
of repair materials, including tread gum 
for both gray and black repairs, cushion 
gums, repair fabrics and a full line of ce- 
ments. All the above lines will be on the 
market within the first two months of 

There will be no radical changes in the 
lines now being manufactured, except that 
the Lattice Non-skid tread and Ribbed 
tread molds are being recut so as to elim- 
inate the high crown. This will give Ma- 
son tires a greater wearing surface on the 
road and distribute the wear equally to 
all parts of the tire. 

In recutting the molds it has been found 
that in the SOxS^^" Ribbed tread 1 pound 
and 13 ounces more stock is being added 
than formerly. This increase in the amount 
of stock put info Mason tires graduates 
up to the 37x5 Lattice Non-skid tread. 
To the 37x5, 3 pounds and 7 ounces more 
material have been added. These changes 
in the present output of the Mason fac- 
tory have been made after extensive tests 
on test cars. 


The Fouless Spark Plug is kept clean 
by an adaptation of the old method of 
cleaning a bottle — dropping in shot or 
marbles and then shaking it. Instead of 
one or more small separate wire terminals, 
the end of the Fouless is formed in the 
shape of a slotted chamber or cage and in 
this cage is a movable ball, kept in con- 
tinuous motion by the natural vibration 
of the engine and the car. The inner wall 
of the cage is so designed that no mat- 
ter what the position of the ball may be, 
it is always the same distance from the 
electrode. This continual movement keeps 
the terminals absolutely clean and clear 
of any oil or carbon. The great feature 
of economy is claimed for the Fouless 
Spark Plug is its ability to act as an ener- 
gizer and intensifier. It gives a double 
spark and fires a leaner mixture. The first 
spark leaps from the center of the elec- 
trode to the ball, as in all other spark 
plugs. Differing from all other plugs, 
however, the Fouless has a second spark, 
greatly intensified, which leaps from the 
hall to the terminal. As a result of these 
advantages the Fouless is, as the makers 
declare, a two dollar spark plug. It is 
manufactured by the D & D Co., Chicago, 
111., and is sold for $2 apiece. 


The John W. Blackledge Mfg. Co., 341 
East Ohio street, Chicago, makers of the 
famous Velvet Shock Absorbers, is bring- 
ing out a patent recoil check to check the 
up-throw on the fronts of automobiles and 
on the rear of cars with cantilever springs. 
and on other cars that violently rebound 


when they strike bad bumps or holes in 
the road. 

The device will be known as the Velvet 
Kecoil Deadener. The idea is new in auto- 
mobile shock absorbers. It works posi- 
tively and quickly and yet gradually dead- 
ens the shock on the recoil of the spring. 
The device answers an entirely different 
))urpose from that of the cushion-type 
Velvet Shock Absorber, which the Black- 
ledge Co. has been making for several 
years, the function of which is to make a 
stiff main spring ride ''soft and easy." 
The Velvet Recoil Deadener checks the 
upthrow of the car and makes the ear 
ride easy. 

As will be seen by reference to the il- 
lustration, the cam A is fastened, station- 
ary, on the pivot bolt B. The drum E re- 
volves on pivot belt B. The spring C is 
fastened to the inside of the drum £ and 
when the car goes upward the drum E re- 
volves on pivot A and the spring trav- 
els up on cam A and immediately begins 
the gradual stopping of the up-throw of 
the car. On the opposite side of the de- 
vice, another spring winds the drum up 
and the spring C immediately slides down 
on the cam as the body of the car returns 
to normal position. 

The Velvet Recoil Deadener is expected 
to be on the market within a few weeks. 

Chicago Show Issue — ^January 
San Francisco-^how Issue— 
ruary ISth.,^ ^y V:r OOQ 


JaDuary I. 1918 


Page 35 

HOTEL ST. FRANCIS San Francisco 

Cmntmr of thm City* 9 Lifm and Color 


Management - James Woods 


Not the least of your expenditure is 
for fuel — don't waste any. 

Economy is an advantage gained, 
both in low fuel consumption and regular 
engine firing, by users of 


Boscdh Magneto Co. - - New York 

Coast Branehs 1384 Van Ness Kr%^ San Pranolsoo 

Coast Dktribalora} E. A. F««tli«ntoB«, Lm Ab««1m 
Ballon & Wricht. Portland and SaatlU 
Kimball - Upson Co., Saoramanto 

Digitized by 

Mention "Kotor West," Pleate, Wh«i Writinjf to the Adrertincr 


Page 36 



January !• 191 


The Champion Tgnition Co., Fint, Mich., 
which iiiauufactures A (' Plugs, has placed 
on the market a new type known as the 
A C Carbon-Proof, of which a sectional 
view is shown herewith. This new ping 
^m^ w^as designed jirimarily to 

^flb overcome the carbonizing 

^^g trouble being experience(l 

^ > in a very well-known make 
^ f of tractor tjiat uses kerosene 

// 1 as fuel. The results were 

J \ so exceedingly gratifying 

^* ^ that it was decided to give 

t< ■ motorists the benefit of this 

I ^H invention, which marks a 

l^'^Jj !■■ now departure in spark plug 
j P Ea construction. It is made for 
s I I 1 Ford, Overland and 8tude- 
baker cars and it is said by 
the manufacturers that, in 
tests on Fonl cars covering 
a period of one year, no in- 
^ stance has been found where 

SECTION OF ii pliJJ? ha^ to ^^ removed on 
AC CARBON- account of carbonizing. The 
PROOF PLUG reason for this is that the 
carbon-proof porcelain is i)ro- 
vided with a number of ribs having saw- 
tooth edges which attain a sufficiently 
high degree of heat to burn away the car- 
bon, thereby keeping the edges free from 
deposits and breaking up any possible 
short circuit. 




The Heinze-Springfield Electric Start- 
ing and Lighting System is designed espe- 
cially for Ford cai*s and is a two-unit, six- 
volt system with Bendix drive. It can be 
installed complete in four hours by any- 
(»ne familiar with ordinary tools. The two- 
unit principle, light weight and low gen- 
erator speed, eliminates excessive power 
drain on the engine. All parts are fur- 
nished for complete installation and in- 
clude ammeter, dash lamp and electric 
tail light. Heinze-Springfield Systems are 
distributed on the Pacific (.'oast by Hugh- 
son & Merton, Inc., with branches in the 
principal Coast cities. They are manu- 
factured by the John O. Heinze Co., 
Springfield, (). 


Millions of gallons of gasoline are need- 
lessly wasted during the winter months, 
due to the fact that automobile owners 
and operators of all kinds of gasoline mo- 
tors persist in their endeavor to run their 
machines with cold gasoline. It can be 
done, but in so doing the cost is great and 
troubles are many. 

The kind of gasoline in use today must 
be heated in cold weather to obtain effi- 
ciency and economy. The question is, 
"What is the best way to do it?" 

Many devices are employed to get heat 
to the carburetor, but the original method 
put into practice by the Rayfield Carbu- 
retor manufacturers has proven to be the 
best and easiest way. A stove or housing 
is clamped around the exhaust pijie or 
manifold an«l is so constructed that the 
air passing through it is heated to a high 
degree of temperature. The heate<l air is 
then drawn through flexible tubing to the 
fixed air intake of the carburetor, and in 
the Kayfield it comes in direct contact 
with the gasoline at the nozzle opening, 
the result being instant action and per- 
fect vaporization. 

The installation of this device is very 
simple and inexpensive, yet has proven to 
be a money saver and friend in need to 
many thousands (»f motorists during the 
winter months. 


(Quality Tires are built with non-skid 
construction only. The highest grade of 
rubber enters into the construction of this 
tire and all the fabric is tested for 
strength and then milled and calendered 
so that every particle of fabric receives 
the same amount of rubber. Kvery proc- 
ess is closely watched and each tire is 
thoroughly examined at eighteen different 
points during construction. Quality Inner 
Tubes receive the same care and super- 
vision during manufacture as is Quality 
Casings. Each tube is rigidly inspected 
before leaving and is ))acked in such 
shajie that it reaches the consumer in the 
same perfect condition in which it left 
the factory. Quality Tires are handled 
under exclusive territory rights and 40 
per cent is allowed to the dealer off the 
list price by the Quality Tire & Rubber 
Co., 14(i7 Michigan Ave., Chicago, III. 


In the Noble Safety Brake for Ford 
cars the emergency brake controls the foot 
brake, gripping two sets of brakes in one 
operation. For quick emergency stojis the 
simultaneous grips on the foot brake 
bands and the rear wheel brake drums as- 
sure a positive action without a sudden 
jar of the car and unnecessary skidding 
and wear of the tires by equalizing the 
brake resistance in the center and rear 
end of the car. A car can be left stand- 
ing or started on any grade without dan- 
ger of moving. The Noble Safety Ford 
Brake is manufactured bv the Hughes 
Mfg. Co. of 1806 S. Michigan Ave., Chi- 
cago, 111. 

— c 


K — Steir* Narrow Typ* 
B~Sto«« B«f f U Plat* Tw99 

C—FUslbU Tttbiag f^ ^ 

D—Tubins Elbow 1/ ' ■ 7 




The Hovey Auto Jack, manufacture.! 
J. H. Whetstone & Co., Lapeer, M.- 
operates on the entirely new mecbaii' 
principles of the *' wheel and axle'* :i 
the ** shifting fulcrum," as opposed t«» ' 

conventional princii>le of the lever or x-rv^ 
used in other jacks. The Hovey .Jack ^^ ■( 
jack up any wheel in a second 
operates by merely kicking 
able head and dejiressing the 
locks by gravity. Adjustment is iii;i lij 
with the foot, not the hands, the fot 
handle affording ample leverage. 
Hovey Jack is sold for $7. | 

[)vey .jacK \% ■« 

>nd 's time. li 

up the ni«»\0j 

le handle, ari^ 

" ' s iii;i l€j 


Armstrong Tubes are manufactured l>v 
the Armstrong Rubber Co., Inc., 11^ i.*- 
Adams St., Newark, N. J., from the he-t 
pure rubber obtainable and are eqiii|»j»ed 
with the Kahn automatic valve. They can 
be inflated to any desired pressure vi-ith 
out using tire gauges or accessories of 
any kind and will give warning when a 
desired pressure is reached. There is no 
fear of over-inflation when a power piini[» 
is used. Air cannot escape when the pres 
sure is increased while running. The 
manufacturers claim 30 per cent nu»re 
mileage from tires by keeping them prop 
erly inflated with the use of the Arm 
strong Tube. It is distributed upon the 
Pacific Coast and the adjacent plateau 
states by John Jay Ross, 607 S. Figueroa 
St., Los Angeles, Cal. 


The Liberty Axle, manufactured by the 
Wagner Axle Co., Anderson, Ind., is a 
worm-drive axle embodying the proven 
principle of worm-drive construction used 
in the past with the use of the M. & S. 
differential, thus conforming with the 
ITnited States government specifications 
for rear axles to be so designed that both 
rear wheels should always have traction. 
All rotating parts are mounted on suit- 
able ball bearings easily adjusted. The 
drive shaft ends are properly fitted and 
connected with splines to the gears in the 
differential case. The axle housing is of 
cast steel, the gear of special phosphor 
bronze and the differential case of cast 
steel. The brakes are dual internal double- 
expansion construction and the brake drum 
is so arranged as to preclude the admis- 
sion of dirt. 


The Cochran Speednut Wtrench has no 
slow thumb screw adjustment, but a quick, 
tight grip on all nuts. The rapixi opera- 
tion is due to the fact that the wrench 
works on the nuts through ratchets. It 
occupies less space in repair kits than dou 
ble end and screw wrenches. The simple 
construction is made up of only three 
[titM-es. The Cochran Spring Oiler reduce<i 
shock and spring breakage by lubrieatini; 
between the leaves of the spring. Both 
these devices are manufactured by the 
Cochran Pipe Wrench Mfg. Co., 78no 
Woodlawn Ave., Chicago, 111. 

Digitized by 


January I, 1918 


Page 37 

Easily Operated. Yon Keep Clean. 
Absolotely Dependable. 


No. 14, lifts 1800 lbs $4.50 

No. 16, Lifts 3000 lbs. $6.00 

At All Supply Stores, or Prepaid to You 
Upon Receipt of Price 



Light Weight, Any Make 

Cast Iron Pistons 
Are the BEST by TEST 






908-912 West Pico St Los Angeles, Cal. 

Crumps Ford TRANSMisaiON 


Ford trucks with only Ford two-speed control are in- 
efficient. Oump's auxiliary adds, with shift lever con- 
trol, a powerful low, slower than the Ford low, to start 
easily on any grade; an intermediate and a positive 
neutral. These three added points give the Ford truck 
the flexible power range essential to efficiency. Under- 
drive for trucks and overdrive for pleasure car. 
"Gears-in-niesh" make easy shifting, no stripping and 
quiet running. Positive neutral makes easy cranking. 

Vanadium steel shafts, ball bearings, 
hardened and ground gear steel. Equip- 
ment that is built to outlast its compan- 
ion parts. 


Sole Manof actorers and Distributors 





Skimming on air — a ton weight held delicately 
as a feather, poised securely upon four air cush- 
ions — ^this is the Gruss equipped car. No sway; 
curves taken with quiet safety; a column of com- 
pressed air on one side checked by a vacuum cm the 
other holding the car at an even leveL With 
Gruss equipment the quality car owner shares the 
bird's smooth flight. 


775 Towns Ave. Broadway 8306 Los Angeles 

Mmtion "Motor West." Plt'iiso. When WritiuR to the Advertiser 


Page 38 


January K 1918 





























Ghreat Western 















De Tamble 












































Above it a partial li*t of cars for wbidi we carry tranimiiMon and near axle part*. Gears for 150 


















U. S. Tmck 







makes and 650 models 

1312 S. Hope St, UtAsgeles 
1461 Nkkigan Ave., Ckicago 


844 Eighth Ave., New Terk 
291 Mariettm Ave., Atkirta 



Ill ad«hTi»iTi to the full Inie of acco-^NO 
Tit»> nifiT,iilartiire«i hy them and inelufiini: 
Schradrr I'Tiivt-r^al Tire Valves, T.re ]^re»« 
^i.re (^;J;:i:e'^. Tire ]*unij' < onnect lon^, Tiie 
Vjihe K«'}t?j T TiM'ls arid aut.»in^T)c si.iit-«'fT 
\a:Ae> ioi t TtM* a:r <taTiOTi<v m trar^ce-^, the 
firin of A. S<»^f,<ler *f S..n ttiH exhibit at 
the Nati"T.a] >rn.\n^ a T-re rre>snre (THUire 
tor nioti>r tni(k>.. A> >hown m the acconi- 
]«ar.yjr.i: i.l'.7MraT i -n. the iiew cnuze has a 
bent "foot »-.r )ia*«e whuh •{■•t'rTri,t> it beii'*; 
.^iT';:ed to the t;re\aWe ..f tirf-s ou bea\ y 
\ihiries, i.c natter how <ii h . the si'ace 
Vn'tweer. the hub and the it .]r*o of the 
■«^ hf'eL As t hf j.re>s-..re .ti ^ii( r. t;rev n.;:M 
Im^ >r-rv ir Mch hiirh^T th'.n :n t re*, en 
r''ia^.;'-e \;->-'nes. the i:. ■"! <'r.Tirii: >,r-t-\e ot 
1 hf i.< ^ ira..i:e '^ ch* r-rMie-i -xo a* t • r»"*ji'.- 

ter from 3«> }K>unds of air to 170 pounds. 
This will aocoramodate tires up to S'^j 
i no lies. A> the necessity of keeping up 
tire inflation is even greater for eomraer- 
cia! vehicles than for pleiisure cars, the 
demand for the new gauge is ap|»arent. 


The Tacifie Piy»e & Supply Co., with dis- 
play rooms at S39-41 South Los Angeles 
St., l^\> Angeles, r€H»ently took over the 
S<»utliern <'alifornia representation of the 
Palmer Sjifety Tord Tul>es, manufactured 
by the Palmer Tire ^ KubWr to.. St. 
,K»>eph. Mo. A. E. Judd, manager of the 
<ie]»artm«'iit. determined to subject the 
I'alnier tube to a most severe test. In the 
fT«.nt tire of a Chalmers touring car four 
I' mrh holes were cut. and the tire punijt 
ed 11 ]> to ^o pounds pressure. The car wa> 
Tlitn driven over 9'h» miles over Si^uthern 
< aliforrna without the tube blowing out. 
In the ]lln>tration a 1*^"> jM^iind man is 
>h<»wn "-tanding on one of the tubes which 
i> intlated to 2r> pounds pres>ure. Tlie 
tube js at the same time sup|H«rting the 
weight of the heavy car. The four holes 
in the tire shoe may be plainly seen. Tht- 
car IS to be run until the Palmer tube 
bh.ws out. 


The Shaler Koadlighter is the result of 
long continued study and experiment by 
TWO expert illuminating engineers, during 
w!;U'ti the piime thought was the pro- 
dii<t...ii of a >mooTh. broad illumination 
of the roa<i without sacrificing inten^-ny 
of d ^T.'.nre light. The Shriier Koadi^ghter 
:s II' '1 a din.riMT. This lens is n.a-ie of 
rij. 1. io J '«p:i<ai glass, smooth on the fr«.nt 
ar-d ha\ mg a series of prisms on the back. 
^<' .srinng.'d that nil the light is thrown 


on the road and no rays re^eh a level 
greater than 42 inches above the grouid 
at any jnunt while the car is standing on 
the le\el. At the foime time the light is 
'-]»read over the roadway, givin^j a broad 
fli.od light that illuniinates from ditch to 
d't< h. In the construction of the lens a 
littlr more than balf of the lower part of 
the It ns is a series of oblique prisms^ that 
iiiott in the center of the glass from right 
to left. In the upper part of the lens are 
tw(. ].rivniv, one smaller than the other. 
each ]»e\tled so that one give* a strong 
It: lit lor long distance and the other for 
!ntt Tuif-diate distance^i, but none of the 
^.ivv < an reach a level greater than i2 
ir r ^ f ^ a J -o ve i he ground- Tlie Shaler R<»ad- 
i^l.TtT If marketed by the <\ A, Shaler 
' 0-, oi Waujtun. Wis-, which has long be«B 
a lea ier m the \-ulcaniaer field. The lens 
c Tue-^ in sizes fi>r Ford ears at $2.75 per 
pr.r and for all other car^ at 


January I. 1918 


Page 39 

This company has an attractive proposition to 
offer desirable distributors and dealers in Pacific 
Coast territory. 
lYz'ton Truck . .$2100.00 3j4-ton Truck . .$3000.00 

2-ton Truck 2400.00 5-ton Truck 4200.00 

Light Tractor » $2500.00 

Heavy Duty Tractor 3800.00 





The itrap kinda are ob- 
solete and unsightly. 
The Sly interchangeable 
— Ford or Chevrolet 
quickly — ^neatly does the 
trick — take any casing 
or demountable — cost no 
more. Beware of imita- 
tions. If your Jobber 
doesn't list, write us for 
complete catalogue — of 
real Carriers and "Bet- 
ter Springs.** 

800 Woodward Avenue, 
Detroit, Mich. 

Two Special Issues 


January 1 5 ih— Chicago Show Number 
February I5lh— San Francisco Show Number 

Last advertising forms go to press January 1 4th and 
February 14th respectively 




Motor Oils 

Gatoline "with the Punch" 


Oldest Refiners and Producers on the Coast 


QT T nir^ SEBIES PLUGS are the only spark 
OU-I^IVji piugg that produce TWO SDffUI.- 
TANEOnS SPABKS in each cylinder when connected 
with the ordinary plug. The two opposed sparks 
ignite the mixture at t wo po ints at once. This 
burns the gas more than TWIOB AS FAST, result- 
ing in a wonderful IMOBEASB in POWEB and 

Free booklet, "How to Get More Power." Write 
for it. Please mention car. 


San Francisco, Los Angeles, Fresno, Oakland, 

Seattle, Portland. 

San Francisco, Los Angeles, Oakland. 

38 Irving Place 


N0W York 

Quality in Motor Trucks 

It has been our endeavor to create a connercial vehicle 
that would excel first of all in the quality of the naterial 
used, and second, in the economy of its operation. 
Our reputation for producing the most lasting truck is 
recognized by our many users. 

We offer for your convenience, the following sizes: 
1 H Ton 2 Ton 3h Ton 5 Ton 7 Ton 

133d St. smd Hsurlem River s New York. N. Y. 

l i t i zod b 

Wnc* •• PlpnsP WhAn WriHtur f/> ♦!»*» A/1«-«^:. 

Page 40 


January 1. 1918 

"Bougie Mercedes' 

once properly installed ask 
only one favor of you, viz. : 
to leave them alone. 

They last as long as your 
pistons and crank shaft — a 
real investment. 

They insure perfect and vitj- 
orous combustion of all the gas. 

Let us educate you up to 
Ilerx Plugs. They're $1.50 
at your dealer's, or 


at your dealer's 


245 W. SSth St. Now York 

San Francisco, Cal. — Among: the most important new 
plants occupied during the past year by firms connecteil 
with the motor vehicle industry are the following: The 
Doane Motor Truck Co., new factory at 428 Third St.: 
the Willys-Overland Motor Co., new five-story building at 
\'an Xess Ave. and Bush St.; (loodyear Tire & Rubber 
Co.. new quarters on Mission near Twelfth St.; and the 
Mc(iraw Tire & Rubber Co.. new warehouse on Town- 
send St., in the wholesale district. Xew concern^ con- 
nected with the automobile industry starting during the 
past year are the Brown Truck Attachment Co., 5n 
Kighth St.; Morgan Spring Co.. 350 Golden (iate Ave., 
motor vehicle and wagon springs and bumpers; Sterling: 
Auto Top Co.. 635 (iolden (iate Ave.; Solar Dimmer Co.. 
627 \'an Xess Ave.; and Acme Gas Engine Co., 11 Minna 


♦ * * 

Chula Vista, Cal. — Harry L. Warren has purchased the 
♦ Ford agencv here from C. A. Sumner. 

♦ ♦ ♦ 

Phoenix, Ariz. — Cal Messner has taken the Empire car 
agency for the state of Arizona. 

♦ * ♦ 

Colusa, Cal. — J. H. Busch has taken the agency for 
Xonpareil trailers in Colusa, Yolo. Glenn, Sutter and 
Yuba counties. 

« 3» ♦ 

Walnut Creek, Cal. — Management of the San Ramon 
Valley Garage has been taken over by F. W. Teetzel, Xoel 
Patterson retaining an interest. 

♦ ♦ * 

Santa Cruz, Cal. — Clarence Dake and George Hart have 
purchased the motor car agency and garage business of 

the Cedar's (Parage operated by Mellon & Wison. 

♦ ♦ ♦ 

Glendale, Cal. — Frank D. Marshall has taken over the 

Dodge car agency. 

♦ * * 

Santa Rosa, Cal. — M. A. LeBrun has purchased the in- 
terest of his partner, Charles Krausse, in the Grant auto- 
mobile agency here. 

3» « ♦ 

San Jose, Cal. — W. J. Benson, Chandler dealer, has had 
his territory enlarged to include all Santa Clara countv. 

♦ ♦ ♦ 

Los Angeles, Cal. — Herman Baker has taken over the 
business of A. C. Fuller, 937 S. Grand Ave., distributor of 
Invisible shock absorbers. 

♦ ♦ * 

Lodi, Cal. — The Lodi Motor Co. has taken the Kissel Kar 

'The Light That Shows the Road" 





Complies with the 
California State Law 
without interfering: 
with its usefulness in 
. reading house num- 
I bers, road sigpis, etc. 
For sale by all Job- 
bers and Dealers of 
Automobile Accesso- 


117 West 36th PlAce 

Mention 'Motor W«st." Please, When Writing to the Advertiser 

Digitized by 


January I. 1918 


Page 41 



Pioneers of the internal - gecnr drive 

Den by trucks are built in 1, 2 and 3 ton capacities, 
and with bodies for every line 


DEPT. H. Detroit, Michigan 


Conforms more closely to Ford engineering and con- 
struction than any other electric starting system ever sold 

A. B. C. STARTER CO. - Detroit, Mich. 

MAKE SURE thai your car will 
be there when you get back 



Safety-vault-like combination that cuts off battery, magneto 
and starter circuits, also the gasoline. 

$10 for large cart ($15 properly installed) 

$5 for Ford and other small cars ($7.50 properly installed) 

See your dealer, garage or repair man. If he does 
not carry the Walker Ke-Les, tend us his name. 


Factory: Aurora. III. (Dept. M) Sales Dept. Chicaso. 111. 


(Coal OU) 
One Mile on Kerosene Costs Less than ^2 ^^^^ 
One Mile on Gasoline Costs From 1^4 to 1^2 cents 


Save 60 W Price of Equipment $2S f. o. b. Detroit 

30 days Trial or MONEY BACK — ACT PROMPTLY! 
These are days of strict economy 



Department 16 

'very practical size 
of truck for every 
trucking need. GM C Trucks repre- 
sent the finest in construction and 
are backed by an old, firmly-estab- 
lished organization. Write TRUCK 
HEADQUARTERS for information. 

General Motors Truck Company 

Onm of thm UnitB of Cmnmral Motor* Corporation 

PontiaCy Michigan 

Branches and Distributors in principal cities. (280) 

"Brains In the Rear Axle" 




Bailey Non-Stall Differential Corp. 

11 24 Michigan Avenue Chicagr, 111. 

Menti<»n 'Motor West. 

Measo. When Writing to the Advertiser 

Digitized by 


P»9t ^ MOTOR WEST Ja«iaiy I. 1918 

Digitized by 


Digitized by 


Mintlon "Motor W«'8t." Please, When Writing to the Advertiser 

Digitized by 


January 15. 1918 M O T O R W E S T Page I 

Meution "Motor West," Please. When Writing to the Advertiser Digitized by 


Page 2 


January 15. 1918 

Overland by GMC Truck Train- 

Traffic tie-ups impose few restrictions on 
shippers whose short hauls are handled 
by GMC Trucks. 

While the demand for freight cars may 
grow beyond the supply, even though 
government control does relieve the sit- 
uation with reference to long hauls, the 
GMC Truck owner is independent of jams 
and slow freight, so far as short hauls 
are concerned. 

It is fortunate that GMC Truck building 
has passed the point where experiment- 
ing with the fundamentals was necessary. 
GMC trucks have reached the stage 
where the vital problems of the early 
manufacturer are solved. 

When the shipper's goods leave by GMC 
Truck train he may feel confident the 
consignment has been dispatched by the 

surest means that engineering can 

GMC Trucks are giants in mechanical 
strength— built oversize and overstrong 
in every vital part. Backed by this foun- 
dation in technical structure, working 
stamina is the logical outcome. 

More power and more endurance than 
may ever be called for are built into every 
GMC Truck. It is the GMC way. 

Write Truck Headquarters for the right 
GMC Trucks for your requirements. 

General MotoRS Truck Company 

One of the uniU of the General Motors Corporation 


New York Philadelphia Boston Chieaso 

St. Louis San Francisco 

Distributors Most Everywhere (t»4> 

West," Please, When Writing to the Advertiser Digitized by V^Tf vJOV Iv^ 

Mention "Motor 

January 15, 1918 


Page 3 


A Page 

Actson Motor Truck Co 43 

Adamson Mfg. Co 41 

Armleder Co., The 3 

L. & B. Truck Mfg. Co. 

. .23 

Boedi Magneto Co. 
Boaaert Corp 


MiUer, Harry A., Mfg. Co 3 

Mot. Car Equip. Repairs Co... 41 

Muskegon Engine Co 27 

Mutty Co., L. J 35 

Cambria Spring Co 41 

Carter h Vanberg 43 

CbampiOQ Ignition Co 38 

Clyde Oars Co 37 

Denby Motor Truck Co 29 

Detroit Keroaene Carb. Co 43 

DnPont Fabrikoid Co. ... 3d Cov. 

New Era Sgg. & Spec. Co., 


Olympian Motor Co. 


Elgin Motor Car Corp.. 


Fulton Motor Truck Co 30, 31 

General Motors Truck Co.. 
Goedrlch, B. F., Co 

. 2 

Harrison, H&rry W 40 

Harronn Motors Corporation ... 23 
Hen h Co 37 

Itttamational Mot. Co. . . Back Cov. 

Jahns Anto Mcb. Wks. 


KeUy-Springfleld Tire Co. . 


Pacific Electric Railway 23 

Pacific KisselKar Branch 4 

Phila. Stor. Battery Co 41 

Piston Ring Co 33 

Puente Oil Co 43 

Republic Mot. Tr. Co., Inc. ... 1 
Rives Mfg. Co., Oeo 43 


8 ft M Lamp Co 43 

Schrader'a Son, Inc., A. 39 

8-K-F Ball Bearing Co. . . Ft. Cov. 

Standard Oil Co 40 

St. Francis Hotel 39 

Sunderman Corp 41 


Union Oil Co 41 

United States Mot. Tr. Co 26 

U. S. Spring Co., Inc 43 

U. S. Tire Co Sec. Cov. 


Williams Mfg. Co 37 

Wright Motor Oar Co 41 

Morf Profit 

Most profit to the Dealer. Most Service to the user. Has 
more IMPROVED features, therefore the easiest Motor 
Truck to sell. 

Motor Truck 

2 Ton— WORM DRIVE— 31 2 Ton 

Because of HILLS Cincinnati, Ohio, is called "The grave, 
yard of trucks,*' yet more Armleder Motor Trucks are aold 
there than all other makea combined — ^proving EXTRA 
Strength and sUbiUty of the Armleder. NOTE THESE 
8MASHINO NEW TALKING POINTS — ^New conatrucUon of 
Spring, Propeller Shaft, Radius Roda, Frame, Step Board 
Brackets, Wheels, and Lubrication System. Big proposition 
for few more western Dealers. Write or wire at once. 



In Charge of Weatem Sales 


Maavfacturcd by 


Cmciiuuiti, O. 


Lead them all 

Miller Carburetors are used by the best 
motor experts and on the best motors in 
the world. 

A Miller Carburetor will do for your 
motor what it does for all gasoline engines, 
whether they are installed in Racing Cars, 
Pleasure Cars, Motor Boats or Aeroplanes. 
The Miller gives you Economy and Power, 
which spells Efficiency. 

Call on our nearest agent or your gar- 
age and have them install a Miller on your 
car, and if it does not end your carburetor 
troubles, take it back within ten days and 
get your money refunded. 

We guarantee you more mileage, great- 
er power, snappy getaway, and a smooth- 
er running motor. 

It will pay you to give a Miller Car- 
buretor a trial and we are sure that that 
trial means another satisfied customer. 

Service and satisfaction to motor owners 
is the foundation upon which our con- 
stantly increasing business has been 

Remember there is a Miller Carburetor 
made for every motor. 

Manufacturmd and DtBtrihutrnd by thm 


Factory and General QfBcet at 219 East Washington St. 
Los Angeles, California 

Mention "Motor West." Pleage, When Writing to the Advertiser 

Digitized by 


Page 4 MOTOR WEST January 15. 1918 


The Car of a Hundred 
Quality Features 

IT is Kissel-built, not assembled, from the ground up, at the huge Kissel 
Factories — and critical car purchasers know what that means in utility, 
style, light weight and completeness. 

No other car made has the famous Kissel-built axle. The double external 
brakes do away with the wear and tear of internal brake mechanism. You 
will be surprised at the generous use of the best bearings and bushings. 

There is championship performance in the new, sturdy. Kissel-built power- 
plant. It is ready for any outdoor going. It tal^es the grades instead of 
hitting them. Its springs keep the load from hitting the road. 

It is the car of a Hundred Quality Features. Compare them — early delivery 
if ordered now. 





Mention "Motor West," Please, When Writing to the AdvertUeiDigitized b^ fl 

The MDTaniNB Authority dp the Pacific Coabt 


^<.MMUM-- '. ■,-^-::.::m4.:..>' 

VOL. XXVllL No. 7 

January 15. 1918 

$2.00 PER YEAR 


Big Pacific Coast Truck Plant Nearly 
Doubles Output Last Year — Now 
Makes 75% of Parts Used. 

The Moreland Motor Truck Co., of 
Los Angeles, Cal., manufacturer of 
Moreland distillate trucks, handled a 
volume of sales during the past year 
of 1917 that was 47.4 per cent greater 
than that for the previous year. Dur- 
ing the past year the company de- 
voted a great part of its energies to 
the erection of its new plant at Bur- 
bank, outside the city, but at the same 
time the main plant on North Main 
St. in Los Angeles has been enlarged 
by new additions. The company has 
developed the manufacture of More- 
land trucks to an efficiency where 
more than 75 per cent of the parts 
making up its trucks are manufac-. 
tured in Los Angeles. The territorial 
organization of the Moreland Motor 
Truck Co. was considerably expanded 
during 1917. The distribution of 
Moreland trucks reached third place 
in the motor vehicle registrations of 
the two states of Oregon and Wash- 
ington a few months after the Pacific 
Northwestern agency had been taken 
by the McCracken Motor Co. The 
company is now operating factory 
branches in San Francisco, Oakland, 
Sacramento, Fresno, Stockton. Bak- 
ersfield and San Diego. 

United States Tire Increases in South. 

The United States Tire Co. branch 
organization in Los Angeles recently 
held its annual conference. During 
the meeting a resume of the branch's 
sixth year of business brought out 
that the 1917 business of the South- 
ern California house in the sales of 
Chain, Nobby and Royal Cord tires. 
United States tubes and tire accesso- 
ries, had surpassed that for the pre- 
vious year by 150 per cent. 

Moscovics Predicts Prosperity Here. 

F. E. Moscovics, well known s^s 
vice-president of the Nordyke & Mar- 
mon Co., was a recent visitor in Los 
Angeles, Cal. In a speech before the 
Los Angeles motor car dealers' asso- 
ciation, Moscovics said in part: "You 
can't isolate prosperity. The East is 
feeling the influence of the greatest 
flood of money ever turned loose in 
the history of the world, and in the 
very nature of things, California is 
bound to feel it soon. It will not feel 
it as soon as the munitions town in 
the East, but the citizen of that town 
is bound to come to California to 
spend it, or he is going to buy Cali- 
fornia oranges and vegetables at high 
prices if he stays in the East." 

Represents Timken Axle on Coast. 

George C. McMullen, plant mana- 
ger of the metal products plant of the 
Timken-Detroit Axle Co., Detroit, 
has been compelled to leave the East 
owing to the poor health of his wife. 
He will locate in or near Los Angeles 
and will represent the Timken-Detroit 
Axle Co. and the Timken Roller Bear- 
ing Co. on the Pacific Coast. Previous 
to his above-mentioned connections. 
McMullen was associated with the 
Crane Motor Car Co., Bayonne. N. 
Y., for ^\^ years. 

Renstrom Adds Lee Tire Line. 

The distribution of Lee tires to meet 
the demand in San Francisco. Cal., has 
been taken over by the Frank O. Ren- 
strom Co. of that city, well known as 
distributor of Grant cars and Bethle- 
hem trucks. Lee tires are manufac- 
tured by the Lee Tire & Rubber Co., 
of Consohocken, Pa. 

Sell Western Truck Attachment. 

The Western Motor Sales Company. 
Seattle. Wash., will hereafter act as 
a selling agency for the entire output 
of the Western Truck Attachment 
Company. F. G. Batenburg is now 
head of the sales company. With in- 
creased facilities and sales force this 
firm will also handle Kleiber trucks. 


Practically Every Motor Car Dealer 
in Inland Empire Capital Repre- 
sented in New Organization. 

Representatives of practically every 
automobile house in Spokane, Wash., 
attended the banquet inaugurating the 
Spokane Automobile Dealers' Asso- 
ciation which was organized here last 
week. Those not able to be repre- 
sented sent greetings or some expres- 
sion of their approval of the new or- 

Harry Twitchell of the John Doran 
Company, Packard and Hudson dis- 
tributors, was the unanimous choice 
for president. Around the banquet 
table 32 were gathered. The banquet 
was held at the Davenport Hotel, and 
among those present were E. B. Sny- 
der, King representative; John Doran 
and Harry Twitchell, Packard and 
Hudson : H. M. Eastman. Cadillac and 
Hupmobile; E. C. Finley, Buick; D. 
D. Skinner, Elgin and Stearns; W. 
W. Winterson, Winton ; R. L. Strickle, 
Oldsmobile; W. H. Barnes, Mack 
trucks; D. E. Ahrens, Stephens Six; 
O. E. Logan, Chalmers; R. L. Bor- 
gardus, Spokane Auto Market ; Frank 
A. Vogt, Sterling and Gary trucks; 
Geo. W. Armstrong, Armstrong, Bar- 
clay Auto Company; D. F. Batchel- 
ler, Studebaker; H. C. Farnham, Stutz 
and Columbia; H. Berg and P. W. 
Lynch, Automobile Clearing House; 
Guy E. Riegel, Dodge; A. C. Balnavc, 
Paige; A. M. Highhouse, Crow-Elk- 
hart ; C. P. Brewer, Saxon, Cole and 
Westcott; T. J. Riley and John Coul- 
ton, Chevrolet and Chandler; George 
Beverly, Moon and Scripps-Booth; 
Floyd I. Logan and P. C. Gartley, 
Maxwell : Thad. S. Lane, President 
Inland Auto Club: and Fred Als- 
paugh, treasurer of the new automo- 
bile dealers' association. 

Digitized by 


Page 6 


January 15. 191c 



Southern Representative of the Mar- 
mon Adds Northern Half of State 
to His Territory. 

From being the very successful dis- 
tributor of Marmon cafs in Southern 
California, Al G. Faulkner has had his 
territory greatly expanded and his 
importance to the Marmon factory 
vastly enhanced by being appointed 
distributor for the entire state of Cal- 
ifornia. In the process of adding the 
northern half of the state to his old 
territory, Faulkner will take over the 
business of the H. B. Rector Co., of 
San Francisco, which until recently 
handled the Marmon car for the 
Northern California territory. L. E. 
Townsley has acted as sales manager 
in San Francisco for Rector and will 
continue in the same capacity for 
Faulkner. The new state-wide dis- 
tributor for the Marmon is one of the 
pioneers in the automobile business 
on the Pacific Coast. In entering the 
agency field in San Francisco he 
treads upon familiar ground, for he 
once handled a fleet of steam cars in 
that city in the olden time when 
steam and gasoline competed on some- 
thing like equal terms. 

N. W. Owners Ship South by Rail. 

Oregon and Washington car own- 
ers who are in the habit of spending 
their winter vacations in Southern 
California, are still compelled to ship 
their cars by rail, if they expect to use 
them when they finally reach the 
boulevards in the southern part of 
California. The all-year Pacific High- 
way, which is planned to span the 
Coast from Lower California, Mexico, 
to Vancouver, British Columbia, is 
still much of a beautiful dream as far 
as its existence north of Sacramento 
is concerned. Formerly many cars 
were shipped by water, but much of 
the Coastwise shipping has been com- 
mandeered by the Government, divert- 
ing the shipment of automobiles over 
to the railroads. Figures on freight 
rates collected by George Chambers, 
assistant secretary of the Oregon 
State Motor Association, show that in 
carload lots the rate is about 51 cents 
against $1.02 where a single automo- 
bile is shipped by way freight. 

Starr to Distribute Macbeth Lenses. 

George E. Starr, president of the 
Starr Motor Supply Co., of San Fran- 
cisco, has secured the local distribu- 
tion of the Macbeth headlight lens 
for the surrounding Bay territory. 

Miller Plans Big Eastern Campaig^n. 

The Harry A. Miller Mfg. Co., of 
Los Angeles, which manufactures the 
celebrated Miller carburetor, and is 
one of the largest accessories making 
firms on the Pacific Coast, is prepar- 
ing to push its product throughout 
the entire country to a greater extent 
even than last year. In the East espe- 
cially their carburetor will be exploit- 
ed, and at the Chicago show contracts 
will doubtless be concluded whereby 
at least three large Eastern factories 
will adopt Miller carburetors as stand- 
ard equipment for their cars. 

Following a very successful racing 
season, a series of tests was carried on 
at several of the Eastern factories up 
to the end of last y^ar, and these tests 
were so conclusive that, according to 
Harry Miller, the question of adop- 
tion of the Miller carburetor by these 
companies is practically settled. One 
of the most recent contracts signed by 
the company is that with the Wolver- 
ine Motor Car Co., of Detroit. 

Inventor of the Miller Carburetor. 

With the Miller Carburetor Dis- 
tributing Corporation established in 
New York City, the marketing of the 
greatly enlarged output of the Los 
Angeles company is much simplified, 
and the outlook for a still greater de- 
mand during the present year is so 
favorable that plans have already 
been perfected looking to a doubling 
of the present capacity by the erec- 
tion of a large addition to the Wash- 
ington-street plant. 

Some of the contracts under which 
the company is at present operating 
have five years to run. and at least one 
of them calls for the delivery of not 
fewer than 1500 carburetors a month 
for that period. These carburetors are 
not designed alone for use on passen- 
ger cars, but on motor trucks, motor 
l)oats and aeroplanes as well, the Mil- 
ler having proved its remarkable 
economy and smooth working in act- 
ual service tests. Quite a large busi- 
ness has sprung up on the Coast dur- 

ing the past year in equipping priva:? 
yachts with the Miller carburetor 

The Miller brothers, who are at :h- 
head of the company, believe that izt 
Pacific Coast in the coming years i- 
destined to become one of the great- 
est accessories markets in the coun- 
try, and believe that not a few big 
companies in the East will either 
remove to this section or will estab- 
lish branch factories here. 

Equipment Repairs Co. Moves. 

After a period of six years, during 
which it has built up an exceller.: 
business, due to the perfection of its 
work, the Motor Car Equipment Re- 
pairs Co. has been compelled to move 
into greatly enlarged quarters at 124^- 
48 South Los Angeles Street, where, 
with improved machinery and a 
greatly enlarged force of experienced 
workmen, it is rapidly extending i:s 

As its title implies, this company 
devotes its energies to the manufac- 
ture and repair of automobile equip- 
ment, with especial reference to rad- 
ator, fender, body, tank and houd 
work, and is rapidly forging to the 
front in its special line. 

The new location of the compary 
is well adapted to the work, the ab- 
sence of a trolley line in front of ih? 
place making access to the plan 
easy for the car owner. Another fea- 
ture of the new plant which Manager 
J. B. Hawkins is emphasizing is the 
promptness with which work can now 
be turned out, due to the increase of 
space, the improved niachiner>' an«i 
the much larger force of workmen. 

Handles Common-Sense Polish in LA 

George L. DeFount, temporar>- ad- 
dress 1053 Normandie avenue, ha? 
just arrived in Los Angeles from San 
Francisco, where he secured from the 
inventor, Franklin J. Kelley, the dis- 
tribution rights for Southern Califor- 
nia of the Common Sense Luster Re- 
storer, a polish which renews the 
original gloss and brilliancy of fac- 
tory baked enamel, and is not affecterl 
by rain or sunshine. This polish con- 
tains no oil, wax, grease or acid, and 
the finish is lasting and the cost 

Mohawk Tire Opens Coast Branch. 

Mohawk tires to meet the Pacific 
Coast trade demand will be distributed 
from a new branch recently opened 
in San Francisco, Cal.. by the Mohawk 
Rubber Co., of Akron. O. George 
Cowden, who has formerly covered the 
Western territory for the company, 
has been appointed manager of thf 
branch, and Robert W. Moore, who 
comes to the Coast from the home 
office in Akron, will have charge of the 
clerical end. The new branch is lo- 
cated at 1436 A^n Ness Ave. 

Digitized by VnOOQ IC 

January 15, 1918 



Bate, of Mitchell, to Visit Coast. 

John W. Bate, who recently com- 
pleted his gradual relinquishment as 
head of the engineering of the Mit- 
chell car by retiring from active con- 
nection with the Mitchell Motors Co., 
of Racine, Wis., will probably arrive 
in California soon to enjoy a long 
vacation. Though resigning the posi- 
tion of vice-president in charge of en- 
gineering, Bate retains a considerable 
stock interest in the Mitchell com- 
pany. He entered the automobile in- 
dustry when it was in the stage of an 
uncertain and precarious infancy and 
had a large share in the building of the 
Mitchell plant. 

S. F. Truck Show Annex Looms Larger 
The large motor truck show which 
is to be held in conjunction with the 
Pacific Automobile Show in San Fran- 
cisco in February is steadily taking on 
increased importance as the number 
of applications for entry grows. It 
now seems certain that the commer- 
cial vehicle division of the show under 
a large tented space on a lot opposite 
the Civic Auditorium. 

Seattle White Plans New Home. 

The White Co. branch in Seattle. 
Wash., will have a new building 
erected for it that will call for an out- 
lay of more than $50,000. Ground has 
been leased at the corner of Eleventh 
.^ve. and E. Pine street. The new 
home of White cars and trucks will 
have three stories and dimensions of 
60x80 feet and will be completed in 
about ninety days. 

Impoitant Changes in Portland Firms. 
Important changes in the personnel 
of three Portland, Ore., automobile 
firms became effective today, as the 
result of a transaction concluded be- 
tween A. S. Robinson, northwest man- 
ager for the Pacific KisselKar Com- 
pany; W. H. Wallingford, Ford deal- 
er and E. A. Mitchell distributor of 
the Liberty and Premier cars. To- 
gether with A. B. Smith, road man for 
the KisselKar, Mr. Robinson has 
bought out Mr. Wallingford and will 
take over the Ford agency. Mr. Wall- 
ingford, in turn, has bought out the 
interests of Mr. Mitchell, as Liberty 
and Premier dealer and will be located 
at 526 Alder St. 


Leach is Largest King Dealer. 

Martin A. Leach, head of the Leach 
Motor Car Co., of Los Angeles. Cal., 
King, Liberty and Dort distributor, 
recently learned that he is the fore- 
most King car dealer in the world, 
the third largest Dort car dealer and 
fourth largest Liberty car dealer, run- 
ning tie with Detroit. This informa- 
tion was contained in three congratu- 
latory telegrams coming from the fac- 
tories of the King Motor Car Co., De- 
troit, the Dort Motor Car Co.. Flint, 
Mich., and the Liberty Motor Car Co., 

General Tire Agent for Oregon. 

George K. Cassidy has taken the 
representation for the General tire in 
the state of Oregon and will handle 
them through the American Tire Co. 
in Portland, Ore. 

Hupmobile Distributors to Have Ne- 
vada and Arizona as Well — New 
York Only City to Sell More Hups. 

The Greer-Robbins Co., of Los An- 
geles, Cal., Hupmobile dealer in 
Southern California, will now broaden 
its territory and activities and will act 
as Hupmobile distributor for the en- 
tire state of California and the ad- 
joining states of Arizona and Nevada. 
Also, as a result of balancing its 
books for the fiscal year closing June, 
1917, the Hupp Motor Car Corp. in- 
formed the Southern California 
agency that it possessed the distinc- 
tion of being the second largest Hup- 
mobile distributor in the world. Greer- 
Robbins led the other large Hupmo- 
bile distributors in Philadelphia, Chi- 
cago, St. Louis and Boston in the 
sales and distribution of Hupmobile 
cars and yielded the palm only to the 
New York City agency. 

P. H. Greer and A. C. Robbins, 
partners in the firm, will divide their 
time between Los Angeles and San 
Francisco. The San Francisco branch 
will remain under the management of 
E. W. Milburn, former manager of 
the Hupmobile factory branch in San 
Francisco. The Greer-Robbins Co. is 
one of the oldest automobile firms in 
the state, having been established in 


The Harrison Motor Car Co., distributors for Republic trucks in N 
organized by H. O. Harrison in February, 1917. Chaos, inefficiency, di 
order of thinjps in the commercial vehicle business in San Francisco, a 
sense, was quick to discern the possibilities of a motor truck busine 
lunity came to handle the Republic truck, he was not slow in taking i 
old, and has already reached its first million-dollar mark — a volume o 
<^ity. A» an example of its constant growth, here are some figures pe 
they have been in existence. February, the first month, their sales equ 
about this level until September, when sales jumped to $123,000, and O 

When the Harrison Motor Car Co. was organized, the working fo 
than forty members in its organization. In addition to the main plac 
has established a branch sales and service depot in the Mission distr 
Harrison organization. Thirty-five dealers throughout Northern Califo 
in distributing Republic trucks in their territory. 

orthern California and Nevada, with headquarters in San Francisco, was 
sorganization and instability, to a very great extent, had long been the 
nd Mr. Harrison, with his considerable exoerience and good businesfv 
ss conducted along efficient and legitimate lines, and when the oppor- 
t up. Now the Harrison Motor Car Co. is little more than nine months 
f business to be envied by the leading department stores of a good-sized 
rtaining to the amount of business turned in during the nine months 
ailed $17,500; March, $82,000; April. $114,500. Business remained at 
ctober saw a still further increase to $124,000. 

rce consisted of fewer than a dozen employees. Today, there are more 
e of business on Golden Gate Avenue in San Francisco, Mr. Harrison 
ict of the city. Republic trucks are also sold in Oakland, Cal., by the 
rnia and Nevada work in conjunction with the Harrison Motor Car Co. 

Digitized by 


Page 8 


January 15. 1918 


Commodore Magner, in Denby Truck, 
is Marooned by Floods for Two 
Weeks on the Pacific Highway. 

Commodore Robert E. Magner, the 
Seattle yachtsman and former auto- 
mobile man who fitted out a Denby 
truck in Boston with all the conveni- 
ences of a five-room flat except a 
dumb-waiter, christened his car the 
good old deep-sea name of "Auto- 
cruiser," and then motored across 
continent to Los Angeles, San Fran- 
cisco, and Portland, was marooned 
for nearly two weeks on the Pacific 
Highway between Portland at Se- 

The Commodore thought he had 
put behind him the worst road in the 
United States when he weathered the 
Winter mud of Pass Creek Canyon in 
Southern Oregon. He has slightly re- 
vised his opinions. 

He started from Portland for Seat- 
tle, on the last lap of his long over- 
land cruise, just as the Northwest 
was being deluged by floods, late in 
December, after a period of very 
lieavy rains. A short distance beyond 
Kelso, Wash., he found himself sur- 
rounded by flood waters. The Auto- 
cruiser occupied the center of an is- 
land, so to speak, with water on all 

There was nothing for the Commo- 
dore and his party to do but to wait 
until the floods should subside and 
the roads dry up sufficiently to per- 
mit further travel. It was nearly two 
weeks later before he was able to re- 
sume his journey. 

In justice to the Pacific Highway, 
it should be said that flood conditions 
this winter have been almost un- 
precedented. Within two weeks the 
Pacific Highway between Portland 
and Tacoma and Seattle was twice 
blocked to all automobile travel by 
successive rises of the Cowlitz river 
between Kelso and Castle Rock, 

Several weeks ago a slide blocked 
the main Pacific Highway between 
these points so that automobiles had 
to take a detour road for 11 miles. It 
was this road that was overflowed by 
the Cowlitz, with the consequent 
blocking of travel. The detour road 
was only a dirt affair, thus adding 
greatly to the difficulty of motorists 
after the floods went down. 

Ordinarily the F'acific Highway be- 
tween F'ortland and Seattle is an all- 
winter road. My this time next year 
it will be possible for motorists to 

I ravel from Southern California 
inrough to Portland, Seattle and Van- 
couver, B. C, at almost any time in 
the winter, barring possibly a few 
weeks when the highway over the 
.Siskiyous is blocked -by snow. Pass 
Creek Canyon, Cow Creek Canyon, 
Wolf Creek Hill and other notorious 
danger points on the highway in 
Southern Oregon by that time will be 
in fine condition for winter travel, as 
the State Highway Commission of 
Oregon either has construction work 
already in progress, or the contracts 
let for the improvement of all these 

Doane Truck in New Factory. 

The Doane Motor Truck Co. of San 
Francisco, Cal., recently occupied its 
new factory building at 428 Third St. 

Century Tires in Southern California. 
J. B. Wood, formerly manager of 
the Los Angeles territory for the Pa- 
cific Hardware & Steel Co., who re- 
signed his position to enter business 
on his own account, has secured the 
exclusive distribution of the Century- 
Plainfield tires in Southern California, 
Arizona and New Mexico. A service 
store will be opened at once in Los 
Angeles, from which free service will 
be extended to all Century-Plainfield 
owners. The firm name will be the 
J. B. Wood Tire Co., and temporary 
offices have been opened at 923 East 
Third street. Mr. Wood is well known 
in Southern California for his selling 
ability, and this, in connection with 
the high quality of the Century-PIain- 
field line, should speedily establish for 
him a substantial business. 

Oakland Shipments to the Coast. 

Fifty new Northern Pacific freight 
cars have been obtained by the Oak- 
land Motor Car Co. for shipments to 
the Pacific Coast. They are now being 
loaded for Seattle and Portland. With 
five Oakland cars to each freight car. 
this means that within a week or two 
the Pacific Northwest will have 250 
new Oaklands for immediate delivery. 

Pomeroy With the Colors. 

C. J. Pomeroy, who was formerly 
at the head of the operating depart- 
ment of the Seattle branch of the B. 
F. Goodrich Co., has been commis- 
sioned captain in the United States 
Army, and has been ordered to Camp 

Maginnis Heads Leavitt L. A. Sales. 
K. A. Maginnis, formerly of Los 
Angeles and more recently connected 
with the automobile industry in San 
f^>ancisco, has returned to the south- 
ern city as sales manager for the J. 
W. Leavitt Co.. Los Angeles Chevro- 
let and Oldsmobile distributor. 

Coast Agents Visit Denby Plant. 

So insistent has become the demand 
for Denby trucks in the Pacific North- 
west that several Coast representa- 
tives of that famous truck have trav- 
eled all the way to the Detroit factory 
in order to hasten the deliver>' of ve- 
hicles. W. C. Garbe, president of the 
Oregon Motor Car Co., Park and 
Davis streets, Portland, was one of 
the visitors. This firm not only han- 
dles the Denby in Portland, but has a 
large distributing branch at Spokane, 
operating under the name of the W. 
C. Garbe Motors Co., and in addition 
has various branches throughout Ore- 
gon and Washington. 

Another Northwest Coast visitor 
was P. E. Sands, manager of the 
automobile department of Frank 
Waterhouse & Co., Pine and Bellevue 
streets, Seattle, Wash., who control 
Denby sales in practically half of 
Washington State. Still other seekers 
after more trucks than their original 
quota were W. E. Walther and Ed. M. 
Williams, of the Walther-Williams 
Hardware Co., The Dalles, Ore., who 
control several counties in Oregon, 
with headquarters in The Dalles. 

Fresno Overland in New Home. 

Serving as factory branch for the 
entire San Joaquin Valley region, the 
new Fresno, Cal., building of the 
Willys-Overland Co. of California has 
been occupied by the local organiza- 
tion, of which Frank Hood is mana- 
ger. More than $60,000 has been in- 
vested in the new building, which is 
three stories high and has a total of 
45,000 square feet of floor space. The 
Fresno branch for the Willys-Over- 
land has jurisdiction over territory 
extending from Stanislaus County on 
the north to the Tehachapi range on 
the south. 

McPhail Takes Stutz for Oregon. 

The Stutz line, embracing the two 
well-known Bulldog and Bearcat mod- 
els, will be represented in the Oregon 
territory by C. D. McPhail, manager 
of the Autorest Garage in Portland, 

Retires From Tacoma Mitchell Agcy. 

N. L. Goodwin, partner in the Mc- 
Donald-Goodwin Co., of Tacoma, 
where it handles the Mitchell car, has 
disposed of his interest in the firm to 
King E. McDonald. 

Seven-Seven Changed to Riegel Bros. 

(iuy E. Riegel and D. R. Riegel now 
head the Dodge agency in Spokane, 
Wash., for the Inland Empire terri- 
tory, held recently by the Seven- 
Seven Co. At the same time the name 
of the company has been changed to 
Riegel Brothers,. 

Digitized by 


January 15. 1918 


Page 9 

Lr. A. Concern Meets Glare Situation. 

The Torrance Glass Co., of Tor- 
rance, Cal., a suburb of Los Angeles, 
has established headquarters in the 
latter city for the sale of its Glareless 
Lens, a device which, it is claimed, 
meets every requirement of the legal 
demands of that portion of the new 
State automobile law relating to light- 
ing. The center of the lens is con- 
cave, the result being that the rafrac- 
tion is thrown downward. The upper 
and lower portions of the lens are 
corrugated, which has a tendency to 
spread the light point, and absolutely 
prevents the focal ray from rising 
above the height of 42 inches at a 
point 75 feet in front of the car. A 
portion of the periphery of the lens 
is ground to a depth of about \j/i in- 
ches toward the center. The lens 
throughout is so constructed on sci- 
entific lines that it will give a strong, 
focused light through its peculiar cor- 
rugated diffusion, without glare or 
blinding flash. At the same time it 
Avill throw a light which will make 
visible any small object for a distance 
of 400 feet in front of the car, and at 
such an angle that objects in the fields 
to the right and left are almost equally 
visible to the driver. 

William White, sales manager of 
the Glareless Lens department of the 
Torrance Glass Co., is in charge of 
the Los Angeles headquarters, which 
are located at 805-7 South Los Ange- 
les street. 

Master Carburetor to Employ 70 Men. 
The Master Carburetor Co., of Los 
Angeles, Cal.,* expects to have its 
greatly enlarged plant in full opera- 
tion within ninety days, employing 
about 70 men. 

Fageol Truck in Southern California. 

The Fageol truck will be distribu- 
ted in the Southern California terri- 
tory by Jack Ruddle and Frank and 
Ciro Menillo. The Fageol truck is 
well known as a California-built 
product, being produced by the Fageol 
Motors Co., of Oakland, Cal., capital- 
ized at $3,000,000. Jack Ruddle re- 
cently acted as sales manager for the 
Mercer-Pacific Coast agency. The 
new agents have opened quarters on 
North Los Angeles street. 

Cowan Attends Eastern Shows. 

Xorman Cowan, who represents 
several Eastern factories on the Pa- 
cific Coast, is attending the National 
Shows, incidentally visiting each of 
the factories whose goods he is rep- 
resenting. Among these are L. P. 
Halladay Co.. Streator, III.: **X" Lab- 
oratories. Boston. Mass. ; Pennsyl- 
vania Piston Ring Co.. Cleveland, O. ; 
Swan & Finch Co., New York Citv : 

Sparks Withington Co., Jackson, 
Mich.; Prismolite Co., makers of the 
Sun-Ray Lens, Columbus, O., and 
several others. Mr. Cowan will re- 
turn to the Coast in time for the open- 
ing of the San Francisco show on 
February 16th. 


Howard Co. Men Work for U. S. 

The Howard Automobile Co., 
Buick Pacific Coast distributors, have, 
to date, given twenty-four men to the 
land and naval forces of Uncle Sam. 
The two latest to leave are Frank X. 
Murray and Perry M. Graves, who 
have gone to Detroit at request of 
Major E. G. Hall, formerly of the 
Hall-Scott Motor Co. Perry M. 
Graves, for some time representing 
the Splitdorf people in California, will 
unquestionably be a valuable man for 
the Government. Frank X. Murray 
has had much experience with Buick 
valve-in-head motors and will be espe- 
cially valuable on the Liberty motor, 
which is of the valve-in-head type. 
Murray and Graves both expect to be 
detailed as motor inspectors on the 
Liberty motors. 

Spokane Eldridge Has Large Increase 

Business was a quarter of a million 
dollars better during 1917 than during 
the year previous for the Spokane, 
Wash., branch of the Eldridge-Buick 
Co. The gross business amounted to 
$1,250,000. Buicks were sold to the 
number of 622, and G. M. C. truck 
sales totaled 124. In addition to its 
strictly motor vehicle business the 
Spokane branch added to the agricul- 
tural efficiency of the Inland Empire 
territory by selling a goodly number 
of tractors. 

Cummings Takes Buick in Ontario. 

George S. Cummings has taken over 
the Buick car agency for Ontario, 
Cal., and the adjacent territory, under 
the name of the Buick Garage. He 
was formerly a well known mining 
man in Arizona and New Mexico. 
Perfection Tire in Northwest. 

The Perfection tire will be distribu- 
ted in Oregon and Washington by the 
Tri-State Tire Co., of Portland, Ore., 
which has located at 72 Sixth street. 
VV. L. Bartlett is manager of the com- 
pany, and H. S. Chapman, president. 
Perfection tires will be sold both 
wholesale and retail by this company. 

Auburn Distributor for No. Cal. 

B. M. Peacock, distributor of Hud- 
son and Hupmobile%cars in the Fresno. 
Cal., vicinity, has been appointed 
Northern California distributor for the 
Auburn car. Headquarters in San 
Francisco will probably be opened 
some time early in 1918. 

Only Motor Car Exhibition to Be 
Held in Pacific Northwest Will 
Open Its Doors on February 7th. 

Portland's automobile row is deep 
in plans for the coming automobile, 
truck and tractor show, which will be 
held in the new Portland City .\udi- 
torium from February 7 to 13, in- 

Portland dealers will bat almost 
1.000 per cent in representation. In 
fact, though the auditorium is a much 
larger building than the Armory, 
where last year's show was held, all 
the available space for passenger car 
exhibits has been contracted for. 

M. O. Wilkins, secretary of the 
Dealers' Motor Car Association of 
Oregon, will be manager of the show. 
The committee in charge is composed 
of A. B. Manley, president of the 
Manley Auto Co.; C. M. Menzies, 
manager of the Northwest Auto Co.; 
A. W. Regner, of Regner & Fields; 
H. H. Eling, manager of the Portland 
Overland-Pacific Branch, and Mr. 

Like most of the shows this year 
the Portland exhibition is to have a 
distinctly war flavor, in that utility is 
to be featured more than fancy jobs, 
though several of the latter will be 
en display, too. Trucks and tractors 
•are to have more prominence in the 
show than ever before, and the com- 
mittee in charge is endeavoring to in- 
terest the farmers in this feature. The 
railroads have granted reduced rates 
to Portland during the week. 

The Portland show will be the only 
automobile show to be held in the 
Northwest this year, as dealers in Se- 
attle, Tacoma and Spokane have de- 
cided not to hold shows. It will come 
just ahead of the San Francisco af- 
fair, February 16-26, and a large rep- 
resentation of Eastern men prominent 
in motor car and allied industries is 
expected to be on hand during show 

Auster Tonneau Windshield in Cal. 

Eugene M. Tilden, 6413 Hollywood 
Blvd.. Los Angeles, who represents 
the Auster Extending Tonneau Wind- 
shield in California, reports a rapidly 
increasing demand for this meritori- 
ous device, which provides protection 
for the occupants of the rear seats of 
an open touring car. This shield is an 
English invention, and is being built 
by the Fryer-.\uster Co., Providence, 
R. I., under exclusive license from the 
original patentees. Messrs. Auster. 

Ltd.. of England. C^ r\d-\r^]^ 

Digitized by VnOOQ IC 

Page 10 


January 15. 1918 


Wonderful Work Done on Kern County Highways 

In Three Years the Many Scenic Roads Have Been Made Safe for the Wheeled Democracy 

of Motordom— County Spends More in Proportion to Population Than Does 

Los Angeles and Several Other of Her More Wealthy Neighbors 

WATKR AND OIL are notoriously poor mixers, 
and perhaps a better illustration of this well- 
known fact would be hard to find than that fur- 
nished by Kern County. The water of Kern County's 
rivers flows to the north through the heart of the San 
Joaquin Valley and empty into San Francisco Bay. Kern 
County oil, on the other hand, exhibits its utter unso- 
ciability by flowing to the south for the most part, climb- 
ing a couple of mountain ranges, even, to avoid asso- 
ciating with the aforesaid water. Blood is thicker than 
water, they say, and so oil must be, for the county of 
Kern, though it lies for the most part to the north of 


the ranges of Tehachapi and Tejon, which Nature evi- 
dently intended as natural barriers between Northern and 
Southern California, is ranked as a Southern California 
county, and most of her business affiliations follow the 
course of the oil and the gas from her wonderful oil fields, 
and the path of the electric current generated in the 
powerhouses of the Kern River. *'The north line of Kern 
county" is the designation in many an automobile dealer's 
contract which defines his Southern California territor>'. 
so from the motorist's standpoint at least it is safe to call 
Kern a county of Southern California. 

Somewhere in the fastnesses of the Kern River Canyon 
is an unmarked grave in which sleeps the man who gave 
his name to the river and the county. Though his resting 
place is not marked by marble or granite, he can sleep 
well content that his name is commemorated in one of 
California's most beautiful rivers, and one of her most 
flourishing counties. For it was after Lieut. Kern, an 
officer in one of Fremont's exploring expeditions, that 
Kern River was named, and the county later took its 
name from the river. Lieut. Kern died of mountain fever, 
while the famous "Pathfinder" was seeking out the best 
routes and passes across the Sierra Nevadas in preparation 
for the horde of immigrants that he knew would sooner or 
later seek the Golden State. He was buried somewhere 
on the upper reaches of the river, and Fremont named 
the stream for his dead comrade. 

To Fremont belongs the credit for mapping and re- 
porting on the Tejon and the Tehachapi Passes. He in- 
vestigated both routes and reported on them to the gov- 
ernment, but he was baffled in his efforts to discover a 
direct route to the eastward throu^ the Siertas. 

Digitized by VnOOQ IC 

January 15. 1918 


Page 11 

Of Kern County roads from the time of Fremont's 
iourneyings until the year 1913, perhaps the less said the 
better. In the rich silt soil of extreme upper end of the 
San Joaquin Valley Nature did not furnish Kern County 
with good natural :-building material. And when gen- 

erous rains had fallen, the tordition of the adobe roads, 
for example, near Rose station and Adobe station were 
Mmply atrocious. Worse roads than these in time of rain 
could not be imagined. The grade down the north slope 
of the Tejon was steep, and once in the valley the traveler 
had to follow a crooked road of angling section lines to 
gel to Bakersfield. The old White Wolf grade on the 
north slope of Tehachapi was deceptively steep and was the 
scene of more than one serious motor accident. And the 
alleged roads that connected Bakersfield with the im- 
mensely rich oil fields of the West Side were a very suc- 
cessful barrier toward any sort of comfortable or expedi- 
tious travel. 

All this is past history, however, and all of the main 
arteries of Kern County travel have been made safe for 
the wheeled democracy of motordom. In the summer of 
1913 the people of Kern County had become so thoroughly 
converted to the good roads idea that they passed a bond 
issue of no less than $2,500,000 for the improvement of 
300 miles of road. In view of the population of the two 
counties this was a much more creditable showing than 
had been Los Angeles County's $3,500,000 bond issue some 
years previous. As soon as the bonds had been sold the 
big task of road improvement commenced, and on the 8th 
day of last December the final work under the bond issue 
was completed. 

In addition to the good roads of her own building, Kern 


county during the same period benefited from the State 
good roads system to the extent of 80 miles of state high- 
way on the Valley Route. With scarcely so much as a 
curve this long stretch of splendid concrete road runs 
north and south through the very heart of Kern County. 
No longer does the traveler find steep grades to descend 
on the north slope of the Tejon. Over sweeping curves 
that nowhere exceed 6 per cent the motorist drops from 
Lebec near the Kern County line to the level floor of the 
San Joaquin Valley. Gone, too, are the angling turns of 
the old "section line" road. For twenty miles over the 
vast plain the road runs as straight as the proverbial ar- 


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m^OAD. J 


Page 12 


January 15. 1918 


I M V O CO. 


C 0» \ 

LOS ANeEi.E;s 


row, then a gentle curve and straightaway again all the 
way to Bakersfield. The engineers who laid out that par- 
ticular stretch of road had evidently digested very thor- 
oughly the geometric axiom that a straight line is the 
shortest distance between two points, and followed the 
principle as closely as possible. 

In a certain sense, however, the very fact that the state 
highway takes the traveler through Kern County so 
quickly and easily, works rather a hardship upon the 
county. Traveling the state highway through Kern is 
too much like traveling on the Twentieth Century Limited. 
There is no incentive or opportunity to leave the perfect 
road, and too many motor tourists have therefore re- 
mained unacquainted with the good roads system that 
Kern County has built and the many scenic attractions 
tributary to it. 

Because the Ridge and Tejon was the most **direct and 
practical" route, the state highway followed it, and the 
Tehachapi Pass, over which cross the Santa Fe and South- 
ern Pacific railroads was in consequence far removed 
from the tide of motor travel. Kern County included in 
her bond issue a provision calling for the improvement of 
this road. It provides direct communication with the 
Midland trail at Mohave, and the growing communities 
of fruit ranchers in the Tehachapi were entitled to a good 
road to Bakersfield at any rate. So out of Bakersfield a 
concrete highway parallels the railroad as far as Caliente. 
The old White Wolf grade will never claim another victim, 
for an entirely new road, on the "6 per cent" plan replaced 
its dangerous grades. Tehachapi Pass road, as far as the 
Kern county portion of it goes, is nothing for the motorist 
to fear any longer. 

Out of Caliente a road branches to the northeast that is 
worthy of more than passing attention, for one day it 
will be the commencement of a wonderful road, a motor 
highway that when complete will reach the summit of Mt. 
Whitney, highest peak in the United States. Though not 
paved, it has been improved under Kern County's bond 
issue through Walker Basin, Havilah, Bodfish and Isabella 

to Kernville. At Isabella the Mt. Whitney road will turn 
to the east to Weldon, and thence up the canyon of the 
Kern to where the river finds birth among the cold blue 
Sierra lakes and the awful granite pinnacles of the Sierra 
peaks. This is a veritable paradise for the trout fisherman, 
and, because the country is less frequented by the summer 
visitor than the Tahoe or Yosemite regions, Kern River 
at present proves all the more attractive to the less gre- 
garious of the vacation-seekers. When the Mt. Whitney 
road is completed, however, it is safe to predict that it 
will yearly receive a wonderful tide of motor travel. The 
view from the 15,000-foot summit of Whitney is tremend- 
ous, and it is a daring conception to build a motor road 
that will permit the ascent practically to the very summit 
by automobile. Kern County officials are strongly in 
favor of the idea, however, and intend to build their share 
of the road year by year as fast as their funds permit. 

Another Kern County road that deserves much more 
travel than it receives at the present time, is the road from 
Bakersfield out through the Kern River oil fields, and 
thence up into the pines and the little mountain towns of 
Woody and Glennville, and the resort, Jack's Ranch. It 
is a road entirely too little known by Southern California 
motorists, and since its improvement by Kern County it 
is a delight to travel. 

For scenery, one must travel eastward from Bakersfield 
in Kern County. Westward, spread out fanwise. extend 
a system of concrete roads that can claim no merit from a 
scenic standpoint but which have immense importance as 
commercial highways. They link Bakersfield with the 
vastly rich oil fields of Taft. Maricopa, McKittrick and 
Lost Hills, and over them has grown up a motor stage 
traffic that has practically superseded the railroad, and a 
motor truck freight-carrying traffic that by reason of its 
swiftness and flexibility has been of immense aid to the 
oil operators. 

From Maricopa to Bakersfield the stages carr\' back and 
forth a daily average of something like 300 passengers. 
The railroad today carries an averaae-^f three passengers 

Digitized by VnOOQlC 

January 15, 1918 


Page 13 

daily. A swifter service by far and less expensive fare 
won a complete victory for the motor stages, which carry 
a large proportion of the travel from the oil fields to Los 
Angeles as well. Because it is something like 70 miles 
shorter to come by motor stage from Taft to Los An- 
geles than to take the railroad the motor stages have an 
overwhelming advantage in this particular field. 

While from a strictly scenic standpoint, the oil fields 
do not offer attractions, yet it is nevertheless an extremely 
interesting trip from Bakersfield to Taft or Maricopa. 
The Kern County oil fields have proved among the most 
productive ever discovered, and they have gone a long 
way towards contributing to the material wealth of the 
state. From them extend the oil pipe lines over the 
Tejon mountains to Los Angeles, and the natural gas 
from the fields is also piped to Los Angeles. Incidentally 
the gas line produces in winter at Lebec a very consider- 
able quantity of high-grade gasoline, because, uninten- 
tionally, the process of extracting *'casinghead" gasoline 
is reproduced in the conditions in the pipe line. The gas 
passes through the pipe line under heavy pressure. As it 
passes over the summit of the Tejon during the winter 
while snow lies on the ground, the process of compression 
and refrigeration which the casing head gasoline plants 
use, is thus automatically reproduced and the "traps" in 
the pipe-line gather large quantities of high-grade gaso- 
line. If you ever pass through Lebec in cold weather, buy 
some of it. 

National publicity for Kern County roads will soon be 
spread through the medium of the indefatigable Goodrich 
Touring Bureau. When the work of building the county 
roads was nearing completion, Goodrich sent their famous 
road scout, Hugdens, to log and map the entire system. 
The result of his work will be available in the shape of 
reliable logs and maps that can be obtained at any Good- 
rich touring bureau within the next month or so. Hug- 
dens and his Studebaker have traveled something like 
250,000 miles over the Pacific Coast and the Middle West 
in this work for the Goodrich Company, but he unhesi- 
tatingly pronounces the Kern River roads to be the most 
beautiful he has ever seen in all of his travels. 


Soma po«t wrote, in days of old, "All things that glitter are 
not gold.*' The poet* a head was large and long, hia intellect waa 
working atrong. There were no fllea npon that bard, who aprung 
the trnth, and aprnng it hard. 

All thinga that glitter are not gold; we wouldn't be so often 
told, if haply we*d remember thai, and poat the maxim In onr 
hat. The jonk that fakers want to aell will often look anrpaaaing 
well, bnt when it* a need it comea to paaa that shining gold la 
only braaa. 

I bought two diamonda long ago; they coat me eighty bones 
a throw. I held them proudly in my hand, and there they ahone 
to beat the band. I bought them from a atranger slick who 
found in me a tmating hick. I swallowed all his helpful bunk, 
and handed him my bottom plunk. And in a month the atonea 
were dead; no gorgeoua radiance they shed. The man who 
bilked me waa a peach; thoae gema were worth juat eight cents 

The poet said, "Oh boys, behold I All things that gutter are 
not gold!** 

The man who goea to buy a car, down where the blitheaome 
agenta are, should keep the maxim in hia mind; it ian't aafe to 
go it blind. Some ahinlng paint and nickel plate will make a 
tinhorn boat look great. The buyer, take it aa a rule, la quite 
an eaay man to fool. He knowa no more about a boat than 
Uncle Esra*8 billy goat. He doean't know or want to know what 
makea the doggone inaide go; but he would like a foolproof car 
in which a man may journey far without it coming all apart and 
rupturing the owner* a heart. 

He ought to buy a car that* a made by men of atanding in the 
trade. Hare they been in the buaineaa long, and are their fame 
and credit atrong? 

He ahould remember that the Haynea waa first to hit our 
natlTe plaina, and all the time it* a kept abreast of STerythlng 
that* a firat and beat. That ia the aafeat guarantee for eaay marka 
like you and me. 

The poet aaid, "Onr feet grow cold, for all that glittera ia not 

had 5,703 cars during the past year and 3,445 the year 
previous. Mount Rainier National Pary w^as visited by 
5,894 cars the past season and by 3,070 the year previous. 
Among the smaller parks. Crater Lake, in Oregon, in- 
creased from 2,649 to 2,756; Sequoia, in California, from 
736 to 2,334; General Grant, in California, from 1,778 to 
2,158; and Glacier, in Montana, from 902 to 1,121. 

Name of Oregon Trail Perpetuated 

The Oregon Trail is to be perpetuated in the highway 
annals of the state of Oregon. In designating the state 
highways the highway commission of Oregon has given 
the name "Oregon Trail" to the road leading from On- 
tario through Baker, LaGrande and Pendleton to Uma- 
tilla, where connection is made with the Columbia River 

Girs Visiting Nat'l Parks Increase Nearly 1 00 Per Cent 

During the past season the number of private motor 
cars visiting the eleven principal National Parks was 
55J96. representing an increase of close to 100 per cent 
over the figures of 29,828 for 1916. Owing to its nearness 
to and easy accessibility from the large Eastern centers 
of population. Rocky Mountain Park in Colorado far sur- 
passed all other parks in the volume of visiting cars. 
Rocky Mountain Park received 23,004 cars, an increase of 
almost 130 per cent over the previous season. Next in 
order came Yosemite, California's summer playground, 
with 6.521 visiting cars this season, compared with 4,043 
during 1916. Yellowstone National Park, in Wyoming, 



Digitized by 


Page 14 


January 15, 1918 

MotorTrucks Are ''Doing Bit*' 

Furnish Transport for Army, Help Build Can- 
tonments, Assist Railroads and Are 
Now Carrying Mails 

IN THE present period of national stress the importance 
of the motor trucks is forcing itself on official Wash- 
ington, on the railroad executives, the express com- 
panies and on merchants and manufacturers throughout 
the country as never before. According to Windsor T. 
White, chairman of the Commercial Vehicle Committee 
of the National Automobile Chamber of Commerce, our 
War Department requires for an army of 1.000,000 men 
in Europe 50,000 motor vehicles, of which 38,000 are trans- 
port trucks, 2,500 are ambulances, 3,000 officers' cars and 
6,500 motorcycles. American factories already are at work 
on orders for 30,000 trucks and it is anticipated that many 
more thousands will be ordered in the coming fiscal year. 
Forces in the field are dependent on motor trucks for all 
supplies, food, clothing, ammunition and medical supplies, 
and the injured in battle are removed to hospitals back 
of the line in motor ambulances. 

The power vehicle is as essential to modern military 
operations as artillery. Every belligerent in the war is 
using motor trucks to the greatest possible extent. More 
than 300,000 are in use on all the battle fronts. Export 
statistics of the Department of Commerce show that 45,- 
000 American motor trucks were shipped to the three 
principal Entente allied belligerents — England, France and 
Russia — during the first three years of the war, the great 
majority on order by the respective governments. In the 
fiscal year immediately preceding the war our exports of 
trucks to these three countries totaled 207. 

Construction of our sixteen national army cantonments, 
housing 30,000 to 40,000 men each, in the amazingly short 
period of three months, was made possible partly by the 
use of motor trucks for hauling material, building roads, 

Aside from the immediate war needs for motor truck 
service, the country, confronted with transportation re- 
quirements exceeding the combined facilities of the Ameri- 
can railroads, with their 270,000 miles of trackage and an- 
nual freight-carrying: capacity of 396,000,000,000 ton-miles, 
has turned for relief to the 400,000 motor trucks owned 
and operated by private business and manufacturing con- 
cerns. If the short-haul work is taken off the shoulders 
of the railways by motor trucks, as proposed, it will greatly 
reduce the congestion of miscellaneous small shipments 
in the yards and freight houses of the terminals. This will 
clear the way for the more important through shipments 
of foodstuffs, materials for manufacturing, coal, munitions 
and army supplies. It will also release thousands of 
freight and express cars and hundreds of locomotives and 
train crews for the long distance hauling that can be 
handled only by the railroads. 

The War Industries Board and the Railroads' War 
Board are now alive to the situation and are inviting the 
aid of the motor truck interests to take over all the short- 
haul work possible. Last fall the British Government de- 
cided to impress motor wagons into more extensive use, 
called for a census of all trucks registered in England 

and initiated a movement to co-ordinate the operation 
of such road vehicles with the railroads. It has been pro- 
posed in Washington that the railroads be recommended' 
to place an embargo on shipments of less than carload 
freight and express from points within 10 to 30 miles of 
the larger cities, forcing such shipments to be handle*! 
by motor truck. While this would be a radical move, ir 
would only be the extension on a universal scale of work 
that is being done by motor trucks here and there all over 
the country. Many of the larger cities already have a 
number of motor express companies that operate fleets 
of trucks over regular routes to points from 10 to AO 
miles outside of the cities. Department stores regularly 
deliver by motor wagon throughout a territory having a 
radius of 25 miles or more, and innumerable manufacturers 
and merchants in various lines make shipments by motor 
truck for distances up to 50 and even 100 miles. It is a 
regular feature of the business of the moving van com- 
panies to move household furniture by motor van any 
distance desired. 

There are at least two trucking companies that operate 
trucks between New York and Philadelphia. One has a 
fleet of twenty-two five-ton trucks' that operate on a daily 
schedule between the two cities — a distance of 90 miles. 
In addition, contracts are taken for special trips to Balti- 
more and Washington, Harrisburg, Pittsburgh and to 
New England cities. 

Recently a company was organized in Detroit to operate 
a fleet of motor trucks with trailers at three-hour inter- 
vals daily over the 40-mile route from Detroit to Toledo. 
Practically all shipments from the rubber factories in 
Akron, Ohio, to Cleveland are made by motor truck, and 
one of the rubber tire companies has operated a motor 
express service with four trucks between Akron and 
Boston, Mass. The schedule calls for a round trip of 
1500 miles in seven days. The trucks carry finished tires 
from the factory to the company's eastern branches and 
bring back cotton fabric and machinery. This longest 
regular trucking service has been in operation since last 
April and will be continued throughout the winter, weather 
and road conditions permitting. 

Few people realize as yet the great possibilities of motor 
trucking. Several government departments have dis- 
played more enterprise in this direction than American 
railroad and business men generally. The Quartermas- 
ter's Department in Washington has arranged for de- 
livery of all new trucks for the army by highway from the 
factories to Atlantic ports for shipment abroad. Thirty 
thousand of these will be driven over the roads in trains 
of thirty trucks each, forming regular army truck com- 
panies. The trucks will carry full loads of spare parts 
and supplies. The decision to move the trucks and their 
cargoes in this way instead of by rail will effect a saving 
in the use of 17,250 freight cars and 345 locomotives and 
train crews. 

The Post Office Department recognizes the possibilities 
of the motor truck. It has put in operation a motor truck 
parcels post service between Philadelphia .and Baltimore 
and has called for bids for a similar service between 
Philadelphia and New York, New York and Hartford. 
Conn., and Detroit and Toledo. The Postmaster-General 
has recommended the organization of motor truck parcels 
post service out of all large cities to a distance of 50 
miles, with the object of bringing the producer of farm 

Digitized by 


January 15. 1918 


Page 15 



FIGURES shozving the magftitude of the automobile industry, including the capital involved, the cars 
in use and the labor employed, have been compiled from various sources by Alfred Reeves, general 
manager of the National Automobile Chamber of Commerce. The figures prove better than can 
be done in any other zuay the appreciation by the public and business men of the transportation facilities 
supplied by passenger cars and trucks, whi-ch are doing such great work in this country today in relieving 
the railroads of short-haul freight and passenger traffic. 

The best evidence of the urgent need of passenger cars for transportation is the fact that the greatest 
registration of automobiles during the past year ivas in the agricultural states of the West and South. 
Another important fact is that ten million acres of tillable land are released for food production by the 
replacement of horses unth the modern motor trucks now in use. 


Motor Tebide mumfactnrers in United States 550 

Commercial vehicle manufacturers 372 

Passenger Tehicle mannfactnrers 238 

States in which factories are located 32 

Capital invested $736,000,000 

Workers employed 280,000 

Wages and salaries paid during fiscal year ended 

Jnne SO, 1917 $275,000,000 

Motor vehicles produced in last fiscal year 1,806,194 

Passenger cars produced 1,693,994 

Commercial cars produced 112,200 

Wholesale value of vehicles produced during last 

fiscal year $917,470,938 

Paid for parts and materials by automobile manu. 

factnrers during last fiscal year $480,000,000 

Production passenger cars in calendar year 1917... 1,795,840 
Production commercial cars in calendar year 1917.. 181,348 

Average price of passenger cars produced in 1917. . $720 

Number of concerns manufacturing some article used 

in automobile trade 6,789 

Body, parts and accessory makers in United States 1,080 

Capital invested by body, parts and accessory 

makers $336,000,000 

Workers employed by body, parts and accessory 

makers, 320,000 workers, wages paid yearly at 

$900 per man $288,000,000 

Automobile tires manufactured during fiscal year 

ended June 30, 1917 18,000,000 

Value of tires manufactured in last fiscal year $450,000,000 

Total dealers, garages, repair shops, etc., in U. S. . . 46,000 

Automobile and truck dealers in United States 27,000 

Oarages 25,500 

Automobile repair shops 13,500 

Tire vulcanisers 12,000 

Automobile supply houses 2,550 

Jobbers of automobile supplies 282 

Capital invested by dealers, garages, etc., estimated 

at $4,000 each $184,000,000 

Workers employed, estimated average of 5 each. . . . 230,000 

Wages paid, estimated at $800 per man $184,000,000 

Value of automobiles, trucks, engines, tires and parts 

exported 12 months ended June 30, 1917 $133,411,217 

Number of passenger automobiles exported last 

fiscal year 64,834 

Value of passenger cars exported $48,620,928 

Number of commercial cars exported last fiscal year 15,977 

Value of commercial cars exported $42,337,315 

Value of automobile engines, tires and parts ex- 
ported last fiscal year $42,452,974 


Motor vehicles registered in United States 4,842,139 

Motor trucks in use in United States 435,000 

Tons of goods hauled yearly by trucks (estimated) 1,200,000,000 
Cost of haulage by motor trucks at 18c per ton 

mile $1,080,000,000 

Cost of haulage on basis of 24c per ton mile by 

horse and wagon $1,440,000,000 

Value of passenger service at railroad rate of 2 

cents per mile $1,152,600,000 

Number of persons in United States to 1 motor car 24 

Percentage of cars sold to farmers in 1917 (est.) 40 
Number of automobiles in United States to each 

mile of public road 1.72 

Number of automobiles in United States to each 

mile of surfaced road 14.77 

Number of automobiles in United States for each 

square mile 1.4 

Automobiles in use in all countries outside of the 

United States January 1, 1917 719,246 

Automobiles in use in Europe January 1, 1917. .. 437,558 

Automobiles in use in Canada January 1, 1917. . . 118.086 

Automobiles in use in South America Jan. 1, 1917 39.188 
Automobiles in use in Australasia and Oceania 

January 1, 1917 55,340 

Horses in the United States 24,000,000 

Acres of land required to sustain horses 120,000,000 

Horses displaced by motor trucks in use (est.) . . 2,000,000 
Acres of land released by tmcka for production of 

human foods 10,000,000 

Horses and mules exported in last three years... 1,232,959 

products and the consumer into direct touch, thereby 
helping to reduce the rising cost of living. 

It is easy to foresee the eventual development by the 
government of a complete, nation-wide system of inter- 
city mail and package transmission by motor wagons, 
which will in time, probably take over and supersede the 
business of the national express companies as in England. 
If the government, having taken over the control of the 
railroads, should retain such control after the war, another 
desirable and probable development will be the collection 
and delivery of package freight, just as the collection and 
distribution of express packages and postal matter have 
always been a part of the work of the express companies 
and the postal service. 

The Postmaster General has even expressea a willing- 
ness to take over all the delivery work of the retail dry- 
goods merchants in New York City, the proposition being 
to purchase the delivery equipment of the stores and 
have the merchants forward all their packages by parcel 

post. This is simply a variation of the co-operative de- 
livery service that has been developed by private enter- 
prise in dozens of small cities and towns and which has 
resulted in great economies. An investigation of twenty- 
one such co-operative services made by the Commercial 
Economy Board of the Council of National Defense 
showed that they were operated with 207 men instead of 
the 659 previously maintained by the various merchants. 
It will thus be seen that the possibilities of transporta- 
tion by motor truck have hardly been touched. In the 
network of highways covering the country, the 400,000 
motor trucks now in service and the hundreds of thous- 
ands more that will be purchased by American factories 
within the next two or three years, the United States 
possesses a transportation resource second only to the 
great railroad systems of the country. Motor trucks al- 
ready are supplying a yearly service of 5,000,000,000 ton- 
miles. It is estimated that they hauled 1,200,000,000 tons 
of merchandise and materials in 1917. 

Digitized by ^ 


Page 16 


Jamaiy 13. 1918 


The Motoring Authority of tho Paeifle Coast. 
EstabUslMd 1907. 

An Illustrated Automobile Magazine of Quality, Issued 

Published by Motor West Company, Marsh-Strong Bldg., 
Ninth and Main Sts., Los Angeles, California. 

GEORGE M. SCHELL Editor and Publisher. 

F. ED. SPOONER Advertising Manager. 

Representatives : 

T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco. 
F. ED SPOONER, 420 Book Building, Detroit, Mich. 

Entered at the Post Office at Los Angeles as second-class 
mail matter. 

Subscription $2.00 a Year. 

Single Copy 10 cents. 

January 13, 1918 

San Mateo G>unty " Doing lis Bit" to Lose the War 

SAN MATEO COUNTY, California, is blest of the 
the gods. It is possessed of fine scenery, ideal climate, 
fertile fields and — last, but not least — beautiful roads. 
It is justly proud of its God-given and its man-made ad- 
vantages. It has spent much money in perfecting its 
road system, and has taken steps to protect its roads and 
keep them in excellent repair. 

But San Mateo County is running counter to the 
United States Government. 

Uncle Sam is straining every nerve to make the inade- 
quate transportation facilities meet the war time needs of 
the Government. He has taken over the railroads in 
order that there shall be no friction in the working out of 
his plans. Freight cars must be loaded to the limit, and 
where possible, beyond the rated capacity. Motor trucks 
are being used for short hauls wherever possible, and full 
loads are being insisted upon up to the capacity of the 
trucks to handle them. 

San Mateo County, however, despite the transporta- 
tion crisis, is insisting on merchants, farmers and other 
truck owners maintaining the peace-time basis of truck 
capacity and truck loading, and is arresting and fining 
those who drive vehicles over its roads which weigh, with 
load on, in excess of six tons. The other day a farmer, 
who is doubtless doing his best to help Uncle Sam in 
his great task, was arrested and fined $100 for driving a 
truck v^hich weighed, loaded, eight tons. A Redwood 
City Justice of the Peace imposed the fine, and the traffic 
officer who made the arrest proclaimed his intention of 
'*^oinj^ afttr" the farmers, lumbermen and grain haulers 
who drive heavy loads over the roads of the county. 

Afj ;iv<raj<r motor truck with a capacity of five tons 
weighs nearly 9.000 pounds unloaded, and that propor- 
tion is maintaiiierl ai)proximately in trucks above and be- 
Iriw that rapacity. If the .San Mateo County idea were 
lit be earned out in all the other counties of California, 
and \n every other state in the nation, we would be con- 

fronted with a situation which would seriously hamper the 
efforts of motor truck owners to help L'ncle Sam in this 
emergency. It would mean that the maximum capacity 
of motor trucks must be limited to three tons; otherwise 
the owners of all trucks of larger capacity would be 
liable to arrest if they attempted to operate their vehicles. 
Further, manufacturers of motor trucks would find their 
market for vehicles of more than three tons' capacity 
utterly destroyed. 

This is no time to quibble over such matters. Motor 
trucks, whatever their capacity, if they are to help solve 
the transportation problems of the nation and help win 
the war, must not only be allowed to operate with full 
loads, but, if the conditions permit, with as much of an 
overload as the vehicles can handle without breaking down. 
Speed limits might be temporarily waived to advantage 
also. If the roads disintegrate under the strain, they 
were improperly built in the first place. The remedy 
would seem to be the rebuilding of the roads in order to 
fit them to withstand the heavy traffic: not the limiting of 
the speed capacity and loaded weight to meet the require- 
ments of local legislation. 

It behooves San Mateo County to waken to the fact 
that these are war times, and to change its road ordinances 
to fit the demands of the situation. 

Keeping Tabs on Near-Accidents 

IN THE campaign to lessen the number of automobile 
accidents, in the progress of which "Motor West" is 
greatly interested, we think special mention is due the 
plan of the Pacific Electric Railway Co. in reporting to 
the California State Railway Commission, the newspaper 
and trade press and other interested parties all the hazards 
of accidents, due to carelessness or recklessness of auto- 
mobile drivers, which have been brought to its attention 
by employes and others. 

The result is a list of "near-accidents" which are made 
public on the theory that "the fellow who takes a chance 
and gets away with it, even by a narrow margin, is going 
to take a chance again." By publishing these reports the 
railway company hopes to head off the chance-takers, 
either by bringing the reckless ones to a point where they 
will stop to reason, or by pressure brought upon them by 
those in authority. There are no actual accidents in- 
cluded in these lists, for the company argues that the 
man who has had an accident will be sufficiently impressed 
to be more careful in future — or perhaps he may be dead. 

The most recent list brought to our attention includes 
no fewer than 14 "near-accidents" which occurred in the 
space of five days. In each instance the number of the 
electric car is given along with the license number on 
the oflfending automobile and the name of its owner as 
shown by the State registration lists. 

Cutting in ahead of fast-moving electric cars, negotiat- 
ing crossings at speed in spite of wigwag signals giving 
warning of approaching trains, and ruiining past cars 
taking on or discharging passengers constitute the bulk 
of the reported near-mishaps, but there are a few that are 
calculated to make some one's ears burn when they read 
the details. For instance, here is one selected at random: 

At 5:18 a. m., about 500 feet from Alatnitos bay. 
motorman on east-bound Newport car 815 stopped to 
avoid striking Ford machine No. 276607, which had 
been left standing on track. Driver was asleep on the 
sand about 40 feet from machine. With help of passen- 
gers on car auto was pushed off tracjk7>causing delay of 

Digitized by V_:jOOQIC 


January 15. 1918 


Page 19 

Conditions on Western Section of Lincoln Highway 

H. C. Ostermann, field secretary of the Lincoln High- 
way Association, in his annual report makes the follow- 
injj comment on the work done on that section of the 
great highway lying in the States of Utah and Nevada: 

"With other officials of the Lincoln Highway Association, 
including Secretary A. F. Bement, and Director F. A. 
Seiberling, president of the Goodyear Tire and Rubber 
Co., of Akron, and G. S. Hoag, Nevada State Consul of 
the Lincoln Highway Association, I have several times 
crossed the route in Utah and Nevada during the year. 
Trips of inspection over the famous Salt Lake Desert 
country have been made, covering the ground where it 
is proposed to reduce the mileage of the Lincoln High- 
way between Salt Lake City, Utah, and Ely, Nevada. 

"The Lincoln Highway Association has secured a con- 
tribution of $125,000 for this construction, near the Utah- 
Xevada line. Pains have been taken to complete the most 
thorough preliminary investigations before undertaking 
actual work at this point. Due to numerous restraining 
circumstances arising from the war, and the additional 
duties placed upon the officials of the Lincoln Highway 
Association in connection with the assistance which the 
.\ational organization is giving to the Council of National 
Defense, it is impractical at this time to make a definite 
statement as to when this desert improvement work is to 
be undertaken. 

"Every local endeavor was used during the last year 
in keeping the Utah and Nevada sections of the Lincoln 
Highway in the best possible condition for travel, and 
about $150,000 was spent for this purpose from the meager 
road funds available. 

"The Lincoln Highway drive in California is one of the 
finest drives in the world. Much of it is concrete, and a 
considerable mileage of concrete has been added during 
the current year at a cost of about $133,000." 

Altamont Pass Being Improved 

Altamont Pass, on the last link of the Lincoln High- 
way between Sacramento, Cal., and Oakland, Cal., is to 
be improved by road and bridge work which will cost 
more than $80,000. Work has begun on the closing up 
of a gap of 3 7/10 miles between Altamont and Green- 
ville. Two bridges will be built over the Southern Pa- 
cific tracks, one at the joint expense of the county and 
the railroad and the other at the joint expense of the 
county, state and railroad. The work is being done by 
the California State Highway Commission and will com- 
plete the stretch of concrete base road from Oakland to 
Sacramento. Altamont Pass is much traveled by motor 
car traffic between San Francisco and the Bay counties 
and the Sacramento and San Joaquin Valley regions. 

Crater Lake Park Had Good Season 

Crater Lake National Park, in Oregon, seems to have 
had an usually good season during 1917. Despite the 
fact that lack of rain caused poor road conditions in the 
vicinity of the Park during the latter part of the season 
and considerably reduced the heavy volume of visitors, 
the total attendance during the past year totaled 12,042 
persons. This number includes the passengers carried 
into the Park by 2,886 automobiles. Persons from six 
foreign countries visited the Park, one car from France, 
two from India, six from Canada, two from San Salvador, 
one from Korea and one from Cuba. 

San Bernardino, Cal. — H. I. Bradley has purchased the 
Maxwell agency from R. H. Walter. — The Auto Electric 
Co. has opened here to handle and give service in Wil- 
lard storage batteries. 

Tire Care Means Tire Mileage 

There will be over 24,000,000 tires used during the year 
1917, and at least that many more tubes. According to 
reliable statistics, 85 per cent of these tires are prema- 
turely worn out from neglect and abuse by car owners. 

The chief reason for tires going out of service prema- 
turely is under-inflation. Tires should be inflated to the 
pressure recommended by the manufacturer. A tire gauge 
should be used to keep the pressure constant. With 
tires at the proper pressure, the liability of rim cutting is 
decreased and the chances of a blow-out caused by cas- 
ings becoming bruised is lessened. 

Some car owners unreasonably blame the manufacturer 
when a tire is worn out after a few hundred miles of 
service, li these car owners had inspected the wheel on 
which these tires were used, they would no doubt find 
the wheel out of alignment, so that it wabbled from side 
to side, scraping and tearing the life out of the tire. 

Neglected cuts and bruises often pass unnoticed, but 
are often a great factor in the deterioration of a tire. 
Small stones, sand and grit working in through these cuts 
quickly rots the fabric and a blow-out occurs. Large in- 
juries should be attended to by a competent repair-man 
at once. Small cuts should be cleaned and sealed with 

Brakes should be used sparingly. Stops can be made 
nearly as quickly and with less fuel consumption, with-, 
out any great strain on the tire, by cutting off the power 
of the car a few seconds before it would be customary 
to apply the brakes. Persistent braking of a heavy car 
quickly on a rough road will surely result in the tread 
being ground through to the fabric. 

Some drivers, in order to save the mechanism of the 
car, run in the car tracks for a short distance. Continu- 
ally doing this, however, will increase tire bills. The 
edge of the rails will in time cause the fabric to break 
and rough edges will cut the casing. 

Care should be taken that oil does not collect on the 
tires. When fatty substances come in contact with rub- 
ber, the rubber quickly loses its strength and resiliency. 
Too much chalk inside the casing, to prevent the inner 
tube from sticking, may cause the inner tube to harden 
and blow-outs occur. 

Tires are built to carry a certain load to conform with 
the size of the rim on which they are used. H a car is 
overloaded there is a corresponding overload on the tires, 
which increases the possibility of a blow-out. Cars that 
are used to their maximum capacity of loads should be 
equipped with over-sized tires. 

When a blow-out occurs, with no means of repair at 
hand, the tire should be taken off and the rim wound with 
rope so that the trip may be made slowly to the nearest 
repair shop. Tires which are run for any distance after 
being deflated, are generally beyond repair. H car owners 
would spend a few minutes to glance over their tires after 
each trip, they would be repaid by more miles of service 
from their tires and a consequent saving of many dollars 
on their tire bills. 

Tacoma, Wash. — The Merrill Motor Co. is the new firm 
title of the Oakland dealer agency here, succeeding the 
lies-Merrill Motor Co. — Exclusive Oldsmobile repairing 
\Nill be the business of the new repair shop of Charles 
Kane, located at 1135 Tacoma Ave. 

Digitized by 


Page 20 


Jamury 15. 1918 

New U-Ton Model 

Fulton Truck 

Herschell-Spillman Motor Larger and More 

Powerful Than in Last Year's Model 

— Can Carry 2 Tons 

T.I IK 191S motlel Fulton truck of l;2-ton?> capacity 
has just been brought out by the Fulton Motor 
Truck Co.. Farmingdalc. Long Island. This model 
will be known a^ F-X and is an amplihcation of the F-1 
model delivered last year, with a change in the power 
plant and transmission and numerous refinements to sim- 
plify operation. 

The engine used in this model is of the famous Hers- 
chell-Spillman design. It is a larger and heavier engine 
throughout than has heretofore lieen used in Fulton 
trucks, is of L-head type with four cylinders. 3^4x5. and 
develops from 36 to 38 horsepower uncler normal work- 
ing conditions. The cylinders are cast en-bloc, and each 
piston has four rings. 

.\ much higher compression than before, with variable 
spark and other engine refinements, have resulted in the 
establishment of payload records in fuel consumption of 
from 12 to 13 miles per gallon, carr>ing !>.» tons on a body 
of S(X) pounds. 

These performances under varying conditions give a 
gasoline operating cost of from 1.2 to 1.5 cents per ton- 
mile and mark a new development in engine type and 
co>t of operating for the commercial vehicle. 

The valves in this unusually heavy duly truck engine 
of 3^i inch bore, are larger than normal, and ignition is 
by Dixie magneto. .\ Carter carburetor is used, having 
but one adju'itment acting on the air supply, and the 
engine is not governed. A speed of 23 miles per hour is 
attainable, though the recommendation for the truck is 
but 15 miles, and operating speed is left to the judgment 
of the driver. 


Foot throttle and variable spark as against the set 
spark and throttle on the wheel used on the old mode! 
are provided for greater ease of operation, efficiency and 

Transmission is a unit with power plant, and is of 
three-speed type, geared to the load at 8-2 to 1 in high 
speed. Driving is through Borg & Beck clutch. 

The rear axle is set well back under a load platform 
of 9 feet measured from the rear of the cab to rear end of 
frame, permitting of the balancing of the load where over- 
hanging bodies for bulk carrying are advisable. The rear 
axle is of the well-known Russel internal-gear type 
strengthened and heavier than that used on the F-1 model 
of last year. The load is carried on a dead rounded axle 
of chrome-vanadium steel, which has been proven the 
most sturdy type of construction for railroad rolling 
stock. The jackshatt sets forward on the dead axle, 
which shortens the length of the drive shaft and add^ 
sturdiness to that member. The front axle has been 
slightly enlarged and strengthened. 

The frame of the Fulton truck is of full two ton> 
capacity, and has not been changed since the company's 
first models were brought out. The distinctive Fulton 
radiator, rounded hood and lank on dash with gravity 
feed are also unchanged. 

The brake arrangement has been changed to bring the 
brake rods inside the frame, and supply heavy equalizer's. 
easily accessible, just behind the dead rear axle. This 
arrangement eliminates the necessity of frequent brake 
adjustments so u>ual on trucks handling variable loads. 

Spring are now supi)licd with 11 leaves instead of 10. 
and all leaves are made from heavier stock. Spring eyes 
are double wrap]>ed. thus bringing two leaves over the 
forward rear spring i)in to give ample surplus resistance 
to the thrust of the llotchkiss type drive. This drive is 
through the springs, and the frame is cleared of all tor- 
sion rods and struts. 

A change to heat-treated malleable castings and drop 
forgings in numerous parts for greater toughness and 
strength: new hood fasteners, change in the steering 
column assembly, a new radiator support, new starting 
crank bearing, grease cups instead of oil cups, lamp brack- 
ets on the dash, heavier fenders, castellated nuts and 
jam nuts on all the bolts, and many other improvements 
are included in the new design. The tire equipment is of 
34x3>.i front, and 34x3 rear, single solid tires of standard 

Digitized by 



January 15, 1918 


Page 21 

i fc l^ktj I. 


THK XKW LINK OF GRANT TRUCKS — (Upper Left) Plan View of Chassis. (Lower Left) Model 10, 1 % -Ton .lob. 

15. -i-Ton Truck. (Lower Right) Model 12, 1800-pound delivery. 

(Upper Right) Model 

Grant Trucks in Five Models 

Cleveland Company Announces Line of Com- 
mercial Vehicles for Every Purpose 
and at Moderate Prices 

ELECTRIC starting and lighting, with spring cradle 
battery suspension, straight-line drive, transmission- 
driven governor, cushioned radiator carrier and 
equipment of unusual completeness, are the features of the 
line of trucks which are produced by the Grant Motor Car 
Corporation of Cleveland. Though now known as Grant 
trucks, they are really a continuation of the successful 
Denmo line formerly manufactured by the Deneen Motor 
Co., of Cleveland, which company was bought by the 
(irant Company some two or three months ago. With the 
greater facilities, including a new factory just nearing 
completion, the production of (irant trucks will naturally 
be on a very much greater scale than the output of the 
truck under the former name. 

The models now being built include an 1800-pound truck 
known as the Model 12; a l>^-ton truck known as the 
Model 10, and a 2-ton truck known as Model 15. In addi- 
tion there are Model 11, which is the same capacity as 
Model 10, but with longer wheelbase and loading space, 
and Model 16, which is the same as Model 15, but longer 
in wheelbase and loading space. 

A distinctive feature of the Grant truck is the unusually 
large space for pay-load, back of the driver's seat. In the 
Model 12 this space is 7 feet: in Models 10 and 15, 9 feet; 
in Models 11 and 16, llyi feet. Another feature of the 
Grant trucks is the fact that only 63 per cent of the pay 
load is carried on the rear axle. 

This line of trucks, under the name Denmo, was one of 
the first to use a successful electric lighting and starting 
system. In Grant trucks the battery is carried in a patented 
si)ring craclle and is less subjected to shock than the bat- 
tery of a passenger car. All (irant models are alike in the 
following specifications: Dixie high-tension magneto 
ignition, Bijur two-unit starting and lighting equipment, 
Cirant-Lees transmission, Pullman car type frame. 

On the Model 12 (1800-pounds) truck, front and rear 
wheels are the Goodrich steel felloe type; tires are 32x4 
pneumatic. On Models 10 and 15 steel felloe, front wheels 
with pneumatic tires are standard equipment, with 34x43^ 
pneumatic tires, but 34x35<2 solid tires are optional; rear 
tires are 34x4 solid. 

The Model 12 has 27 horsepower, 3^x5 bore and stroke, 
four-cylinder engine. Models 10 and 15 have 35 horse- 
power 3)4x5 bore and stroke, four-cylinder engine. All 
models have combined forced feed and splash lubrication 
and unusually large Fedder's cellular type radiator and 
thermo-syphon system. The fan runs 30 per cent above 
engine speed. 

In all models the equipment is unusually complete and 
includes complete instrument board with speedometer, 
ammeter, lighting switch, ignition switch, oil gauge and 
carburetor choke. All models have front bumpers, head 
and tail lights, rain vision windshield, horn, tools, pump, 
spare rim and spotlight. On Models 10 and 15 the equip- 
ment also includes Motometer. 

Grant trucks are priced as follows: Model 12 with flare- 
board express body, canopy top with curtains, completely 
painted. $1020: with panel body, completely painted, $1065. 
Model 10, lj/2-ton capacity, wheelbase 124 inches, weight 
of chassis 3050 pounds; chassis only, $1490. Model 11. 
same as Model 10 but with 140-inch wheelbase and 135 
inches of loading space back of scat; chassis only, $1585. 
Model 15. 2-ton capacity, 124-inch wheelbase, weight of 
chassis 3400 pounds; chassis only, $1790. Model 16, same as 
Model 15 but with 140-inch wheelbase and 135 inches load- 
ing space back of seat ; chassis only, $1885. 

Cadillac Auto Truck Co. Now "Acme Motor Truck Co.** 

The Cadillac Auto Truck Co., Cadillac, Mich., manu- 
facturers of the Acme line of trucks, has changed its corp- 
orate name, and will henceforth be known as the Acme 
Motor Truck Co. 

The name ".\cme" was adopted by this company imme- 
diately after its organization, and later copyrighted. All 
the advertising and literature of the company has con- 
stantly been prepared to emphasize and create a value for 
the name **:\cmc." and in consideration of the extensive 
general advertising campaigns which the company is to 
conduct from this time on, action was taken to change the 
corporate name to .Acme Motor Truck Co. 

Digitizeid by ^ 

n lo ciiange ine 


Page 22 


January 15. 1918 

Motor Truck Convoy Reaches Destination 

The train of motor trucks which left Detroit factory 
on December 14th reached the Atlantic seaboard at Balti- 
more two weeks later after a leisurely trek of 568 miles. 
But one of the thirty trucks failed to reach its destina- 
tion, having been demolished by a passenger train while 
en route from Ravenna to Warren, O. The driver was 
killed. The convoy was made up of twenty-eight Packard 
three-ton trucks, two Packard oil tank trucks, a General 
Motors light ambulance truck, a Dodge light delivery 
truck, a Dodge five-passenger touring car and a Dodge 

A feature of the journey was the fact that none of the 
drivers had ever before driven a motor truck, having been 
taken from an infantry camp and placed at the wheel. 

Despite the heavy storms and the zero temperatures en- 
countered on the way, the test was so successful that six 
more similar convoys will leave Detroit in a few days 
carrying supplies to the seaboard, after which they will be 
loaded on steamers for service abroad. 

4100 Trucks Ordered for Aircraft Division 

Contracts have been awarded for 4,100 trucks for the 
Aircraft Division of the Signal Corps, as follows: Ij^- 
Ton Trucks — General Motors Truck Co., 700; Republic 
Motor Truck Co., 500; Denby Motor Truck Co., 500; 
Signal Motor Truck Co., 500. 3>^-Ton Trucks — Federal 
Motor Truck Co., 500; Kelly-Springfield Truck Co., 500; 
Velie Motor Co., 400; Standard Motor Truck Co., 250; 
United Motor Truck Co., 250. These trucks are to be 
delivered early this year. 

Here Are Some Interesting Trailer Truths 

The motor truck trailer is just now coming into its own, 
according to Leigh Lynch, sales manager Columbia Motor 
Truck and Trailer Co., Pontiac, Mich. While the neces- 
sity for conservation of resources brought about by the 
war is in no small measure responsible for the rapidly 
increasing demand for the trailer, the natural tendency of 
the commercial world toward the greatest efficiency at 
the least cost is undoubtedly the main factor in this de- 

The first difficulty against which the truck dealer runs 
in considering the trailer, in the opinion of Mr. Lynch. 

is the fear that the total sales of trucks will be decreased 
by its use; but this idea is not grounded on fact, any 
more than was the fear of the factory workers of some 
decades ago that the incoming of labor-saving machiner>'. 
would decrease the amount of work and thus leave thous- 
ands to starve. 

Every year records new inventions of labor-saving ma- 
chinery, but the output of machinery, instead of decreas- 
ing, has increased tremendously. This line of reasoning 
is as true when applied to the motor truck as the fact that 
the motor truck is machinery. Discover and apply new 
methods of making the motor truck more effective, more 
profitable, and there will follow an immediate increase in 
the demand for the motor truck, just as surely as if the 
price of the truck were lowered. Yes, more surely; for 
in lowering the first cost of the truck itself the consumer 
does not save as much as if the first cost and the opera- 
tion cost were both lowered. And the trailer lowers both. 
Increasing the capacity of the truck by giving the user 
practically two trucks, the first cost is in reality lowered, 
and the operation cost for haulage largely decreased. 

Another factor of considerable importance from the 
consumer standpoint is the fact that the motor truck will 
haul more than it will carry, even as a horse will draw 
more than it will bear. The trailer's efficiency is thus 
founded upon a law of nature. There is not the least 
doubt that the trailer will greatly increase the sales of the 
motor truck, even as it increases the motor truck's utility. 

U. S. Truck Builds 150 a Day 

The United States Motor Truck Co., Cincinnati, O., re- 
cently increased its production to 150 trucks daily. Ma- 
terials have been accumulated by the company to take care 
of this increased output. The plant's capacity will be 
quickly doubled by building additions to hold the stores 
of material and an entire extra floor will be added to the 
assembling department. 

Duplex Advances Truck Price 

The Duplex Truck Co., of Lansing, Mich., has raised 
the price on the Duplex four-wheel drive truck from $3,600 
to $4,000. The new price includes the war tax. The origi- 
nal truck made by the Duplex Truck Co. recently cele- 
brated its tenth birthday while making deliveries of freight 
around the company's factory. 


'lriv»- I 'A 
>'.n\'' \)\ 
tlMTl of 


•Ht \:*ij 

r.'>mi» 'i! n.^as'ir*-* w-r»- r»««ritly afJ'»pted to supply th«* demand for trucks attd pa^sentrer rars when the Maxwell Co. executed a novel 

,iv ,,t hft* tru< Kt ]<>:f\f-i\ w.th tifty i-ass**n^«'r cars. The fifty loaded trucks were <lriven fn»n» Detroit to Chicago. Freight congestion 

.^t» '*t jLi-t \'* f'-r*' ( hr:«.ini:js wh»n it l>»-cainc necessary to make a (|uick delivery in Chicago of fifty trucks and fifty passenger cari^ 

in hid to *>*- ►V'^I.'d irrirn»diat»l> — and it was. Fifty sturdy Maxwell one-ton trucks were prepared with proper blockings to carry 

r cum By nnr a.i"wiii;; an empty truck to leave the great Oakland .Vvenue plant the Maxwell company gave a splendid demon^tnt 

how r<or.Mm> in Tr;jr,«p-irt it ion ma\ )>*' a««oinpliNhed. The overland truck train rchased a train of thirty freight cais for other 

TH'ion -►•rv '■^'*. i .ir^ wi^ t-j^t-n to pro\ ide airainst any load shiftiuir and the trucks took up their trail to the Windy City. The tr»iD 

'd hy h.».> if' .V iMi.ira. the faiiKojv .M.ixwell road enirineer. A larifc poition of the drive was over suow-and ice-covered rojids. The 

»f th» fri«K tr».i» w^^ from CoIdwatHr to Chicago in one day. a distance of l»i7 nuhs. The train moved out of Coldwater in two 

-2.'> truck.** to a s*-* tion. McXamara reports a remarkably successful trip, with some of the fifty drivers inexperienceiL T 

Digitized by OQ IC 

January 15. 1918 


Page 23 

Mount Lowe 

The crowning glory 
of the Southland — 
Towering 6100 
feet in the air. 

Never a More Opportune Time 
to Behold Its Scenic Beauties 


Cars leave Pacific Electric Station, Los 
Angeles at 8, 9 and 10 a.m., I:30and4 p.m. « 

Pacific Electric Railway 

Keep Trucks Busy to Prove Their Efficiency 

Accor<ling to John V. Rownian, vice-president of the 
Acason Motor Truck Co., Detroit, Mich., motor trucks 
will not show up well when the books are audited at the 
end of the year if they are allowed to stand idle several 
hours each day. They must be kept busy if they are to 
prove their supremacy over the horse. In other words the 
percentage of time the truck is merely waiting to be 
loaded or unloaded must be decreased to the lowest possi- 
ble degree in order to cut the cost of operation to the 
minimum and show the best results in work done, speed 
of operation and final profits. 

In many cases much better results can be obtained by 
the use of a tractor-truck. With an outfit of this kind 
it is possible to leave the loaded wagon to be unloaded 
and return to the plant where another wagon has been 
loaded in the meantime. This method cuts down the delay 
and makes it possible to use common labor instead of 
holding up the truck and truck driver while the truck is 
being loaded and unloaded. The haulage problem is not 
solved with the manufacture or purchase of a good truck. 
There are other factors that enter into the matter and they 
must be studied by experts. 

Detroit Shell Cx>. Formed from Members Industry 

Organized within less than twenty-four hours and with 
a capitalization of $2,000,000, the Detroit Shell Co. has 
been formed in Detroit as a result of the work of the 
Automobile Industries Committee, composed of Hugh 
Chalmers, A. \V. Copland and John R. Lee. Some of the 
most prominent men in the automobile industry and its 
manifold ramifications are officers of the company. John 
Kelsey, of the Kelsey Wheel Co., is i)resident. dther 
officials are R. B. Jackson, of the Hudson Motor Car Co., 
vice-president; Harry M. Jewett, Paige-Detroit Motor Car 
Co.. vice-president; J. Walter Drake, Hupp Motor Car 
Co,, secretary; and Edsel Ford, Ford Motor Co., treas- 

Cwj Cconkin^ lleuiedt 

CRUMP'S Ford Transmission 


Positive neutral makes cranking easy. Crump's 
auxiliary gives a positive neutral and adds two speeds 
forward to the Ford. Lever control auxiliary to the 
Ford pedals. Completes the range of control, the lack 
of which makes the Ford truck only half efficient. 
Auxiliary low will ease the way out of a mud-hole or 
start on any grade. Auxiliary intermediate gives a 
slow speed without heating. 

Sound construction makes long wear. Hardened and 
ground gear steel. Ball bearings. All shafts of 
vanadium or nickel steel. ^^Gears-always-in 
mesh" makes quiet running and no wear. 
This is equipment that a dealer can afford to 
stand back of. 


Sole Manufacturers and Distributors 




A car of popular price, designed 
by Ray Harroun, in which a new 
type of four-cylinder motor develops 
revolutionary power and efficiency. 

Harroun Motors Corporation 

General Offices and Plants, Wayne, Mich. 

urer. The executive board consists of H. M. Jewett, 
Walter E. Flanders, Maxwell Motor Co.; Max W'ollering, 
Studebaker Corp.; and A. Demory, Timken-Detroit Axle 
Co. Having been organized, the new company will imme- 
diately start work on a $30,000,000 munitions contract, 
employing between 8.000 and 10,000 men. The Automo- 
bile Industries Committee, of the War Industries Board, 
was moved to take up. the work of organizing the new 
munitions company out of the personnel and resources 
of the automobile industry through the request of the 
ordnance board, which has come to realize that the auto- 
mobile industry is best fitted for quantity production of 
shells and munitions. 

San Francisco, Cal. — A. (J. Somerville has leased quar- 
ters on Ciough St. south of Fulton St. — The (lolden (late 
Auto Co. has leased one-story quarters at 348-50 Golden 
Gate Ave. 

Digitized by 


Page 24 


January 15. 1918 

Apperson Models for 1918 

Old-Established G>mpany Announces Its Silver 

Anniversary Offerings in Six- and 

Eight-Cylinder Cars 

THE Apperson Brothers Automobile Co., Kokomo. 
Indiana, announces the Silver Anniversary models 
for the season of 1918. A quarter of a century de- 
voted to the manufacture of the passenger motor car per- 
mits this old and well-established company to ofifer to 
motorists in the construction of their product that which 
25 years of experience has taught them. 

At no time has this company been extreme in body de- 
sign. From the views shown, beautiful lines are easily 
detected, but at the same time comfort for the passengers 
is still maintained. Roomy seven-passenger and the orig- 
inal type four-passenger chummy roadster bodies are 
mounted on both six-cylinder and eight-cylinder chassis. 
The Touring Sedan body is mounted on the eight-cylinder 
chassis only. Both chassis are equipped with Apperson 
make of motor, transmission and rear axle. In fact, 90 
per cent of the units that make up this car are manufac- 
tured by the Apperson Company in their two well-equip- 
ped plants. 

The regular Apperson chassis, known as the 8-18, is 
equipped with Apperson type demountable rear axle and 
I-section drop forge front axle; three-quarter elliptic 
spring in the rear and semi in front. Shock absorbers at- 
tached to the front do their share to make these models the 
exceptionally easy-riding cars that they are. Fuel is taken 
from a tank in the rear with the assistance of the vacuum 
feed system. The double-bulbed headlights offer the dim- 
ming device without the addition of any special lens. 

The three-plate dry disc clutch is also Apperson design 
and make, and the electrical equipment specially con- 
structed for the Apperson car is of the double unit type. 
Starting motor and generator are entirely separate. 

Rim-wind eight-day clock and dial speedometer are 
both conveniently placed on the instrument board. A 
large size horn signals the approach. 

The Apperson method of handling the control of the 
eight-cylinder valve mechanism is to operate the valves 
with as few cams and cam-shafts as possible, on the ac- 
cepted theory that the fewer working parts in a motor 
the more satisfactory is its operation. The Apperson en- 
gineers found that but one camshaft was necessary and 
but two gears were needed to operate them. This was ac- 
complished by redesigning the camshaft with one cam to 
each push-rod. \o other change was necessary with the 
exception of the change in the angle of the valves and 
push-rods. These were rearranged so that the center of 
the camshaft was in direct line with the center line of 
the valves and push-rods. This change has accomplished 
two things: First, the valve action is more positive with 

SOME APPERSON MODELS — (Top) The rhuramy Roadster. (Center » 
EiRht-Cylinder Touring Car. (Bottom) Eight-Cylinder Touring Sedan 

the new arrangement, the action being carried direct from 
the cam to the valve through the push-rod, and. second, 
the new construction has eliminated over eighty working 
parts, which feat alone is an added proof that the de- 
signers of the Apperson are at the top of their profession. 

Touring Lower California in Liberty Six 

A tour of investigation through the Northern District 
of Lower California undertaken by Mary White, writer 
authoress and investigator, and her party, was recently 
completed in a five-passenger Liberty Six. The tour was 
prompted by a general lack of knowledge in regard to thai 
wonderfully promising region, with its actual and poten- 
tial riches in live stock, agricultural yields, and the pro- 
ducts of mining and other industries. 

The five days' trip over the most varied of roadways, 
over boulevards, through deep sands, over steep grades 
and under most trying conditions, was completed without 
accident or repair of any nature, excepting one puncture. 
The regular stock Liberty Six touring car w^as loaded 
down with four passengers and eight personal and photo- 
graphic grips and suitcases. 

Cheaper Solvent Gasoline 

Considerable quantities of gasoline are used as a solv- 
ent for rubber doughs and cements in making automobile 
tires. A small factory making 1,500 tires a day. will use 
12,000 gallons of gasoline monthly, while a large factor\ 
will require 10,000 gallons daily. Increased cost of gaso- 
line has led the chemists of the Republic Rubber Co.. 
Voungstown, O., to experiment with solvent gasoline of 
lower cost, made by cracking heavy kerosene and other 
heavy oils. It has been found that preparation of such 
solvent gasoline is not difficult and lowers costs when a 
supi)ly of heavy kerosene or fuel oil can be obtained at 
reasonable prices. 


San Francisco Show Number Fchpuary 15th^] 

Digitized by 

ehpuary 15th. t 


January 15. 1918 MOTOR WEST Page 25 

Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Page 26 


January 15, 1918 


Maxwell Progress in Four Years. 

Maxwell production has increased 
wonderfully in four ^'ears — so much 
so, in fact, that the original buildings 
of 1913 are now but a small group al- 
most completely overshadowed by 
modern factories of the most improved 
construction in which hundreds of 
passenger cars and trucks are being 
made daily. In Detroit, on Oakland 
avenue, building has been continuous 
in order to keep up with an ever-in- 
creasing demand. In Minneapolis and 
Kansas City, towering assemj)ly plants 
have been erected — again the result of 
far-sightedness and business strategy. 
In Windsor, Canada, just across the 
river from Detroit, is another assem- 
bly plant, just completed and now 
ready for occupancy. This Canadian 
institution will take care of the host 
of Maxwell owners, actual and pros- 
pective, in the Dominion. All these 
plants are industrial cities in them- 
selves and monuments, every one, to 
the product and to that leadership ' 
which made such a product possible. 

♦ ♦ ♦ 

Wield Fisk Assistant Sales Manager. 

F. H. Ayers, sales manager of The 
Fisk Rubber Co., Chicopee Falls, 
Mass., announces the appointment of 
William Wield as assistant sales man- 
ager. Mr. Wield came with the Fisk 
organization over a year ago to do 
some special work for the Sales De- 
partment. Previous to his Fisk con- 
nection he was with the Hudson 
Motor Car Company, ici New York 
City, so that he not only has a knowl- 
edge of the tire business but the auto- 
mobile business as well. 

♦ ♦ ♦ 

Jordan Sales Increase 30 Per Cent. 

The financial report of the Jordan 
Motor Car Co., Cleveland, for the 
quarter ending January 1st shows an 
increase of 30 per cent in sales of Jor- 
dan cars over the corresponding period 
last year. The total sales for the quar- 
ter amounted to $590,826.55, which rep- 
resents a profit of $50,302.55, c^r 16.7 
per cent on $300,000 preferred stock, 
equivalent to 66.8 per cent for the year. 
t * * 

Lchmkuhl With Air-O-Flex Corp. 

Charles D. Lehmkuhl, who was for 
nine years credit manager of the E. 
R. Thomas-Detroit Co., and of its suc- 
cessor, the Chalmers Motor Co., has 
become secretary and a director of the 
;\ir-0-Flex Automobile Corporation, 
succeeding (i. L. Nadel, who has re- 
tired on account of other business in- 
terests necessitating his absence from 
Detroit a large part of the time. 

F&clory Qasslf 

Alvin Predicts Higher Truck Prices. 

Forrest J. Alvin, general manager 
of the United States Motor Truck Co., 
has sent assurances to every dealer 
and distributor of the company, that 
all orders for trucks for 1918 will be 
taken care of, but has told all that it 
will be necessary to place orders 
ahead with bona fide shipping direc- 
tions, enabling the company to make 
the necessary arrangements for trans- 
portation. Guarantee of delivery on 
specified orders is given. Mr. Alvin 
points to the fact that wise business 
men are placing their orders at this 
time for future delivery and taking 
advantage of prevailing prices, as he 


General Manager Selden Truck Sales Co., Roch- 

eKter, N. Y., Who Has Joined the Colors. 

intimates that prices of material and 
other expenses may result in other in- 
creases in truck prices later, made 
necessary by the times. 
* * * 

Coleman Selden Factory Manager. 

J. R. Coleman, who has been chief 
engineer and assistant general mana- 
ger of the Atterbury Motor Car Co., 
Buffalo, N. Y., and prior to that with 
the Packard company, on January 1st 
assumed the duties of factory mana- 
ger in charge of production and pur- 
chasing, with the Selden Motor Ve- 
hicle Co.. Rochester. N. Y. The Sel- 
den Co., to take care of their increased 
business, is building a large addition 
to their present plant. 

Justice for the Star Rubber Co. 

The Star Rubber Co., of Akron. 
Ohio, asks ''Motor West" to make it 
plain to Pacific Coast motorists that 
it has absolutely nothing in common 
with the Star Tire Co., and the Her- 
cules Tire Co., of Philadelphia, an ex- 
pose of whose methods recently ap- 
peared in the New York Tribune. The 
Star Rubber Co., of Akron. O., manu- 
factures one of the highest-grade tires 
made in this countr\', and the similar- 
ity in name with one of the companies 
exposed by The Tribune may cause 
misapprehension in the minds of some 
of the many owners of Star-equipped 
cars here on the Pacific Coast who may 
have read The Tribune article. The 
New York branch of the Star Rubber 
Co. is doing business under the title 
of the Star Tire Co., and "Motor 
West" is glad to do anything in its 
power which shall help to draw a 
sharp line of distinction between it 
and the company of the same name 
which was exposed in The Tribune 
article. The Star Rubber Co., of 
Akron, O., is financed by large stock- 
holders of other successful rubber com- 
panies, and it is entitled to every pos- 
sible consideration that honorable 
business dealing and life-long reputa- 
tion for high business ideals warrant. 

* * * 

Kissel Contract Goes to Garford. 

Because it will need all its facilities 
to handle contracts for four-wheel- 
drive trucks, the Kissel Motor Car Co. 
has been released from its contract to 
supply the Government with 500 Class 
B heavy-duty war trucks. The con- 
tract w^as transferred to the Garford 
Motor Truck Co., which makes a total 
for that company of 1,000 trucks to be 
supplied to the Government. 

* * * 

Makes Record With Puente Gas. 

Miss Katherine Stinson, who recent- 
ly flew from San Diego to San Fran- 
cisco, 610 miles, in 9 hours, 10 minutes, 
surpassing the previous non-stop rec- 
ord of Miss Ruth Law, 512J.1 miles, 
used Puente gasoline, made in Cali- 
fornia. Her fuel supply, taken on at 
North Island aviation grounds, at San 
Diego, consisted of 76 gallons of 64- 
dep^ree aviation '"isoline, manufacture*! 
by the Puente Oil Co., of Los Angeles. 

* * ♦ 

Ajax Warehouse for Brooklyn. 

The Ajax Rubber Co., of New York 
City, will erect a warehouse in Brook- 
lyn, on Long Island, upon a larj.a- 
tract of land purchased by the com- 
pany for that Durpose. 

Digitized by 



January 15, 1918 


Page 27 



Upon tlie delivery of a Muskegon 
Motor Truck, the Muskegon Engine 
Co. will issue to the owner a coupon 
book, good for free service labor on 
this truck. 

These coupons may be presented at 
any Muskegon Motor Truck Service 
Station in the United States or 
Canada in payment for service. 

Each coupon is stamped with the 
month and year in which it must be 
used, to insure a regular monthly 
inspection of the owner's truck. 

This service prevents perverse condi- 
tions from developing and is an 
additional guarantee of unusually 
efficient performance. 

truck specially designed and constructed exactly to fit the service it 
will be called upon to give. 

Then, to guard him further against the neglect or ignorance of inex- 
perienced drivers, we have established Service Stations all over the 
country to assure every Muskegon owner a full realization of his 
truck's super-efficiency. 

This service is free to all purchasers of Muskegon Trucks, and cov- 
ers a period of 12 months after purchase — ample time to train even a 
novice in the proper care and maintenance of a truck. The owner is 
entitled to a monthly inspection and any necessary service work dur- 
ing, the whole of this time, as well as the instruction of his driver in 
the proper care of the truck. 

This is the first nationally operated system of inspection and service 
given free to owners regardless of where they purchased their trucks. 

Combined with the absolute guarantee of entire excellence that goes 
with every Muskegon Truck, it forms the strongest assurance of sat- 
isfaction a truck owner can possibly obtain. 

Dealers find our terms unusually profitable 
and our service unequalled. 


Muskegon, Michigan 

Digitized by VjOOQ IC 

Page 28 


January 15, 1918 

Molinc and Root- Van Dervoort Merge. Goodrichcs With the Colors. 

rhore has been a consolidation of 
the Molino Automobile Co., makers 
of Mfiline- Knight motor cars, anri the 
Kof)t Si Van |)ervf»r>rt F'.nt^ineerinsif Co. 
into \<(U}\ Si Van Dervoort Kn^ineer- 
in^ (()., of f''ast Moline. Ml., an Illi- 
nois corporation. The officers and 
management remains the same and 
there is no change whatever other 
than in the name of the company, fn 
the past these two companies have al- 
ways been virtually synonymous, 
operating. h<;wever. under the two 
firm names under the control of the 
same general officers. I'or the season 
of VUH Root Si Van Dervoort Kn^i- 
neerinf Co., in addition to building 
Moline- Knijjht automobiles will have 
a big productifin (jf stationary engines, 
tractor and automobile motors, be- 
sides filling large Cnitcfl States Cov- 
ernmcnt contracts. The Moline- 
Knight automobiles will be built in 
two chassis, one 40 horsepower and the 
other 50 horsepower, known as the 
Models "C" and "(i" respectively, with 
prices running from $1650 to $22H0. 
* ♦ ♦ 

Dugan Mgr. U. S. Truck Plant. 

\V. I*'.. Dugan has been appointed 
factory manager of the United States 
Motor Truck Co.. at Cincinnati. Mr. 
Dugan was formerly with the Selden 
Motor \ chicle Co. at Rochester, X. Y., 
where he had charge of building the 
first Liberty truck of the Class H type. 
A recent report from Washington 
credited the United States Motor 
Truck Co. with the receipt of an orrler 
for .^00 of this class of truck for the 

Charles C. <jOodrich. director of 
The U. F. <ioodrich kul)ber Co.. an<l 
son of its totinder. Dr. Heniamin F. 
(lOodrich. is foijcjwing^ in the footsteps 
of his brother, David .\1. ( loodnch. 
ile has rcceivt'd a commission from 
the War Department in the ordnance 
branch of the service and is schefluled 
to sail for France in a few days. Dave 
fioodrich. also a rlirector of the rub- 
ber corporation, is a major of infantr\'. 
The war s])irit seems to ))e a heritai^e. 
as their father served in the Civil War. 

->r ♦ ♦ 

Hernandez With Carlisle Tire. 

R. \r. Ffernandez, for ten years with 
the L'nited States Tire Co.. in the Cen- 
tral .States, has been appointed central 
district manager for the Carlisle Cord 
Tire Co.. Inc., with headquarters at 
C'hicago. * * ♦ 

Wellman Adv, Mgr. Moline Plow Co. 

Fred Wellman, formerly advertising 
manager of the C)lds Motor Works, 
has joined the advertising statT of the 
.Xfoline PMow Co., at .Moline, 111. This 
company, besides building a complete 
line of farm implements, manufactures 
the Moline Universal tractor, and is 
the largest producer in the tractor in- 
dustry. The company also builds the 
.Stephens Six automobile, producing 

about 3,000 cars per annum, 
* ♦ ♦ 

Berg With Champion Ignition Co. 

Joseph Berg, who for some time has 
been connected with the Stewart-War- 
ner .Speedometer Corporation as chief 
engineer, has resigned to accept a posi- 
tion with the Champion Ignition Co., 
Flint. Mich. 

U. S. Truck Co. to Triple Output. 

'•-Xfotor trucks are to win the war." 
That was the chief point in an address 
to the otficials and department heads 
of the United States Motor Truck Co. 
made by ( leneral Manager F. J. Alvin. 
at a recent dinner given to his busi- 
ness associates at the Industrial Club 
in Covington. Ky. The U. S. Motor 
Truck Co. has been exerting itself to 
the utmost to bring its production 
abreast of the demand during- the past 
year, and the entire party pledg^ed its 
determination to increase the output 
at least three times during 1918. 
* * * 

Wcstingiiousc Declares Dividends. 

The Westinghouse Electric & Manu- 
facturing Co. will pay its regular quar- 
terly dividend of I ^4 per cent on pre- 
ferred stock. Jan. 15. The dividend 
amounts to S7 cents a share. 
terly dividend on the same 
for the same amount on 
stock of the company will 
Jan. 31. * * # 

Ahlberg Takes Conrad License. 

The Ahlberg Bearing Co.. of Chi- 
cago, has become a licensee under the 
Conrad annular ball bearing patents. 
The license was issued by the Hess- 
Bright Mfg. Co. and permits the Ahl- 
berg Bearing Co. to act as reconstruc- 
tor of Conrad tvpe bearings. 
» » * 

Broderick With Burd Ring Co. 

E. X. Broderick. well known in job- 
bing circles, and an expert salesman 
in the line of automobile accessories. 
has been appointed special representa- 
tive by the Burd High Compression 
Ring Co., of Rockford. 111. 

A q nar- 
rate and 

be paid 


\i«\\it\jr t>|)1itniHtli!ill> thf futnn« for sp.irk i»lu«s nnd »Ml>or nu»t«»r rsst ntials. Iho Chnmpioii Spark Plujc Co. during its convention in 
Toliilo on P<M I ttilur IT '.i'l NtiMtt'tl i\ i'M»npjnirt< whifh >viM toiul to ort-alv r«»nfidomM« in trade rirrh's. Sixty inenihers of the sales forc<», to- 
iirili.r with II miM«' of jol)hn\H rtpi rvt-ntatix t's fvon\ aU stMMions of lh«» TnitiMl Statis and from Canada, together with men of national promt- 
i\it\.i' \u ii<h 'MtiviMi: and tnol.M- rinloH. wim.' in att.tidanoe at this meetinjr. No opportunity was overlooked to impress upon the cnenih*>rsi of 
\hr siilis lo»,«' tliiit \n mntr of Hw war and oth.M" aU«jrod disrourajrintr eondilions. the Champion Spark Pliig Co. viewed the businf»is onilook 
r.n \\\v \<iM n>lM \\\\\\ noilnnir luit op1h)UMn. That the eompany aniiripates a material iner»'ase in business was evident from stat«>-mmt« 
\\\t\<\f )\\ III!' Inrt that .M.nviM' plan-* haxe Wvw n»ade for inereas«'d produetion. The automatic machine capacity — machines that turn uat 
till' xl.ij ^li. IK foi spHiK plMirv were praituallx doubled after .lanuary Ist. 

ri\i pioiM.Mn Uu ioM\«'tuion nmiK I»>. In.bd ^l.^^^ ineitiutf sessions, round tabb» discussions, settopether meetinffs. indoor athletic m«^t. a 
nip \,\ \^r\\^^\\ ;\u>\ \ .\} M^w". so.inl t»n\i(i.Mis s»\t\ o«bl no'u. in«Iudin»; K. \. Stvanalian and F. I>. Stranahan, presid« nt and trvasur^r, V«. 
^.p.'. liv.lv of fhi , .onp.iov npptnnd \\\ ih.- \;n\onv athletic events. One entire flay was taken up by a complete outline of the pnhlicitt ran 
pmi'o thf ..oupi\M\ will \\ .\\ir dniinu thr ctMinnu xi.mv and \xith talks bx nuMi inter* sird in various lines of advertisinc. Harris L. CorC-y. a<J 
\.iti \}\v n\;in.»LM'V. o\nbnid in d.lail the s.hcdiili' xx hull has bet>n arr,»nc« d. The annual banquet of the Champion Spark Plus I'o 'v* Val«-* 
:\\\A ..ih.T ion. XV .4 V h. M 'r)U".«l;i,x nii-ht. On lobh.vs' d;»x " the ofb.j.iK and r» ]m-< smt .itix • s of many of the larger jobbing hoa.v4-^ m \ af-mu* 
(Mi.s Writ hiMiond i;»i.«.is nt thf daxs s» avians ;«n«l nt thf annuMl b;tn<|nrt whuh foll.^ncd. 

r I. h dn .btnniz th<- . ..nx .ntion thr . ompMov pnMisii.-d .% n.xxs]%ap'r knoxvij «s The Ch.nnpion Spark. For Champion Spjirk Pl«er*»p^. * * 
Th. V, p \p. ) s » 1 .1. h.d thr .l.I.unt.s ilinmu Inn. In on h.Miv ard .•.>nt:«in.d t<}..ots ol th«> pn-i . dnij: <l.«x s aitivities, to^rether with rt vj-rws. of Lfclks. 
ol xaMooK vp. .iK.is. .;n!.-'H' oi thr so.M.il .'N.jits ;,n.l oiitlnxs ol \hv pr.»Li:nn f.>r the vu.. . rdmir day. 'ThH Spark" is t«i br^tt^xne « 3»«>mi* 
»n.>nthl\ p\>bli. lOu.n, b. mnnnm .lannaix 1st. I". U. l\»sxxill \xas m roin]>I»t. i h.-src* of the c<.nv<nti<»n aclixitMV 

Digitized by 


Digitized by 


P«8«30 M O T O R W E S T January 15. 1918 

Mention 'Motor \Vi»st." Please, Wlien Writing to the Advertiser _ 

Digitized by 


jMuaiy 15. 1918 




[EJ^i^f^ >'^^:H^^ 

Page 31 





Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Page 32 


January 15. 1918 

Lexington Raises Minute Man Prices. 
The Lexington-Howard Motor Co.. 
of Connersville, Ind., has increased 
the prices on two models of the Minute 
Man **0" series. The Clubster model 
now sells at $1,385, instead of $1,345; 
and the coupe model, at $1,545, instead 
of $1,510. The scries R models re- 
main at the former prices. The five- 
passenger touring car, with two auxil- 
iary seats, and the four-passenger 
Spor-Tour. still sell at $1,585, and the 
five-passenger convertible sedan at 


♦ * * 

Federal Product!^ . . to be Increased. 

The Federal ^lotor Truck Co., De- 
troit, Mich., will increase the produc- 
tion of Federal trucks as soon as the 
latest addition to the plant is com- 
pleted. The new building is con- 
structed of brick and steel and is be- 
ing rushed to meet immediate needs, 
while other buildings are planned for 
the enlarged facilities that will be 
needed in the future. 

♦ ♦ ♦ 

Russel Axle Sales Double. 

The Russel Motor Axle Co.. Detroit, 
enjoyed a volume of sates during the 
past year that were slightly more than 
double those during 1916. A still 
further increase of about 50 per cent 
has been provided for by additions to 
the factory and the machinery equip- 
ment costing over $150,000. The 
officers for the coming year are: A. 
W. Russel. president and general 
manager; W. S. Russel, vice-presi- 
dent; and (ieorge B. Russel, secretary 
and treasurer. 

♦ ♦ ♦ 

Takes Over Saxon Export. 

Saxon cars for the export trade will 
be handled by the American Motors, 
Inc., of New York City. Instead of 
operating under its own name the 
American Motors, Inc., will be known 
as the Saxon Motor Car Corp., Export 
Department. J. J. Cavanaugh, former- 
ly assistant export manager at the 
Saxon, will handle the factory detail of 
the export business. At the same time 
that the American Motors. Inc., took 
over the export end of the Saxon, it 
sold to the Saxon company a license 
to use the Carmm convertible body, 
the first to be granted. 

♦ ♦ ♦ 

Sills Made Scripps-Booth Director. 

W. C. Sills, treasurer and general 
sales manager of the Chevrolet Motor 
Co., has been elected a director of the 
Scripps-Booth Corp. The appoint- 
ment is considered a closing incident 
in the recent taking over of the Scripps- 
Booth Corp. by the General Motors 
group of automobile companies. 

♦ * ♦ 

1414 Goodrich Men Enlist. 

Enlistments have been recorded 
with great rapidity at the plant of The 
B. F. (joodrich Rubber Co., in Akron, 
O. To date 1,624 men have gone from 
various departments and every day 
brings an increase. Recently The 
Goodrich Co. hoisted a service flag 

ntaining 1,414 stars, but has had to 
er it twice to aflix new stars. 

Cassidy to Handle Rajah Sales. 

The Edward A. Cassidy Co., of \ew 
York City, has taken over the sales 
distribution of Rajah spark plugs, 
manufactured by the Rajah Auto Sup- 
ply Co.. of Bloomfield. X. J. In addi- 
tion to the Rajah spark plugs the Cas- 
sidy Co. has become well known as 
sales agent for Corning conaphores, 
manufactured by the Corning Cilass 
Works: the Cassco engine-driven tire 
pump, West Side Foundry Co.; Kim- 
l)all Jack. I*". \V. Mann Co.; Tenion 
Piston Rings, Dubois Piston Ring Co.; 
and G. P. muffler cut-out and Long 
Horn, G. Picl Co. 

* * ♦ 

Combined Motors is Organized. 

The Combined Motors Corp., of 
Chicago, 111., has completed its work 
of organization and now includes the 
Bour-Davis Motor Car Co, manufac- 
turers of the Bour-Davis car, and the 
Shadwyck Brothers Co., makers of the 
Shadwyck Six car. The combination 
was originally planned to include also 
the Dixie Motor Car Co., of Louis- 
ville, Ky.. manufacturer of Dixie 
Flyer cars, and the Collins Body Co.. 
of' St. Louis, Mo. , 

* * r h 

Paige Will Make Trucks.^ 

The Paige Motor Car Co., of De- 
troit, will branch out into thc^ manu- 
facture of motor trucks. Part of the 
Williams Pickle factory has been taken 
over and it is planned to begin imme- 
diately the production of 2-ton trucks, 
which, however, will not be placed on 

the market for some time. 

* * ♦ 

Cadillac Increases Closed Car Per Cent 
The Cadillac Motor Co.. of Detroit, 
has maintained its passenger car out- 
put at the full factory capacity. About 
40 per cent of the total number of 
Cadillac cars produced at the present 
time are enclosed cars and the number 
shipped for the past year so far has 
been much greater than that during 
1916. * ♦ * 

Harry Ford Resigns From Saxon. 

Harry W. Ford has relinquished ac- 
tive control of the Saxon Motor Car 
Corp., of Detroit, as a result of poor 
health. He will continue as a director 
of the company. It is not yet known 
who will succeed him as president, but 
general management of the company 
has been in the hands of Charles A. 
Woodruff, former purchasing agent 

for the Chalmers Motor Corp. 

* * * 

Standard Four Makes Big Expansion. 

The Standard Four Tire Co,, Keo- 
kuk, la., will have its capital expanded 
to $4,150,000 and will erect a large and 
modern tire factory, in accordance 
with the decision arrived at in a recent 
stockholders' meeting. Preferred stock 
will be increased from $500,000 to $3,- 
500,000 and the common stock from 
$150,000 to $650,000. At the meeting 
the company set aside the 8 per cent 
interest on the preferred stock for the 
past year to be paid in December and 
declared a 20 per cent dividend on 
common stock out of the net earnings 
of the past year. 

Edmunds & Jones Conserve Cash. 

The Edmunds & Jones Corp., of De- 
troit, has declared a dividend of 25 
cents a share on its common stock, 
payable Jan. 1 on stock of record Dec. 
20. The company previously paid $1 
a share, but this has been reduced in 
order to further strengthen its cash 
resources. The regular quarterly divi- 
dend of I.V4 per cent on preferred stock 
has also been declared. Net earnings 
of the company are maintaining a large 
increase, with a total for ten months 
of the past year running at the rate 

of $600,000 a vear. 

♦ ♦ ♦ 

Fisher Body Surplus Grows. 

The Fisher Body Corp.. of Detroit, 
had a surplus of $993,561 for the quar- 
ter ending Oct. 31. This represented 
an increase of $246,211 over the sur- 
plus of $747,350 for the quarter end- 
ing July 31. The total income of the 
company to Oct. 31 w^as $1,033,814, 
compared with $776,205 at the end of 
July. ♦ ♦ ♦ 

Templar Already Adding to Plant. 

The Templar Slotors Corp., of Cleve- 
land, O., has outgrown its original 
quarters within its first year of exist- 
ence. The company was founded a lit- 
tle more than a year ago, but it had 
hardly become settled in its factor>* 
than additions to the plant became ino- 
perative. A new building, with dimen- 
sions of 64 by 300 feet, is now bein^ 
erected adjacent to the main plant. . 

♦ ♦ ♦ 

Toback Manager Redden Truck Co. 

S. S. Toback, long known in the 
East, especially in New York city, for 
his ability as a merchandiser of auto- 
mobiles, having been particularly suc- 
cessful with the Hudson, has been ap- 
pointed general manager of the Redden 
Motor Truck Co., Detroit. 

♦ ♦ ♦ 

Holley Bros. Form Separate Company. 

The Holley Brothers have organ- 
ized a separate company to manufac- 
ture carburetors handling kerosene as 
a fuel, following the development of 
their kerosene device. The new com- 
pany is titled the Holley Kerosene 
Carburetor Co., capitalized at $100,000 
and located in Detroit. George M. 
Holley, Earl Holley and M. A. Cr>'- 
derman are the incorporators. 

♦ ♦ * 

Trains Service Manager Three Years. 

The Detroit Weatherproof Body Co., 
or Pontiac, Mich., has taken an ex- 
perienced service manager from an- 
other field, put him through a three 
years' course in its factory and has 
finally promoted him to the position 
of general service manager. The new 
service manager is C. J. Cunningham, 
who knows the facilities of the Detroit 
Weatherproof Body Co. probably bet- 
ter than any other one man. 

♦ * * 

Hupp Dividend on Preferred. 

The Hupp Motor Car Corp., of De- 
troit, has declared its regular quar- 
terly dividend on the company's 7 per 
cent cumulative preferred stock. The 
dividend is payable Jan. 2 to stock- 

a ' O 

January 15. 1918 



Page 33 


Mention "Motor West," I'lease, When Wanting to the Advertiser 

Digitized by 


Page 34 


January 15. 1918 



Starting troubles attendant on the use 
of low-grade fuel have tended to place the 
starting and lighting system for Ford cars 
in the necessity class. The announcement 
of the John O. Heinze Co., Springfield, 
Ohio, of its new **Type 33 '' electric 
cranking and lighting system for Ford cars 
is therefore decidedly interesting to the 
tens of thousands of Ford owners on the 
Pacific Coast. 

In this new Heinze device the mount- 
ing plate replaces the original timing gear 
cover of the Ford engine. By bolting se- 
curely to the machined surfaces of the 
Ford engine, a rigid and accurate mount- 
ing is secured for the motor-generator set, 
the entire system thus becoming really 
part of the Ford car. 

While the cranking motor is independent 
of and separate from the lighting genera- 
tor, both are mounted on a unit head, thus 
guaranteeing that both the motor and 
generator shafts are parallel one with the 
other, and that the distance between them 
is accurate and fixed. The proper en- 
gagement and operation of the automatic 
Bendix gear on the shaft of the cranking 
motor with the large gear on the genera- 
tor shaft is in this way assured. 

A silent chain of liberal dimensions and 
ample strength completes the drive from 
the generator shaft to the Ford crank- 
shaft, and chain breakage is reduced to 
a minimum because of the accurate ** lin- 
ing up^' of the chain as well as the shock 
absorbing feature of the Bendix drive. 
The chain must 'Mine up'' because of the 
built-in feature of the mounting plate. 

The H-S switch not only controls the 
cranking and lighting features, but the 
Ford ignition as well, placing the control 
of the entire electrical apparatus of the 
car at the finger tips of the operator. The 
lever when turned to any of the *' ignition 
on" positions connects the battery to the 
generator and allows the generator to act 
as a motor sufficiently to take up all slack 

w Things in the 
Iccessories Held 

in the chain. In this way '* chain whip" 
is eliminated and breakage prevented. As 
soon as the engine is started the generator 
voltage ** builds up" and overcomes the 
battery voltage, thus recharging the bat- 
tery and replacing the electricity consumed 
in cranking and for lights. 

The switch lever likewise controls the 
lighting circuit, and permits of either dim 
or bright lights while the car is running. 
When parking, the car may be left with 
either 'Mights dim" or "off" as desired. 
In either of these last two positions the 
switch may be locked and the key removed. 
Not only is the switch lever locked, but 
the starting button as well, thus prevent- 
ing tampering, and the running down of 
the battery due to cranking the engine 
without closing the ignition circuit. 

The dash arrangement of the HS 
switch, a cowl light and an ammeter are 
shown in the illustration. These, as well 
as an electric tail light, are supplied with- 
out extra charge with every system. The 
features considered along with the dim- 
mer and lock provided on the switch 
makes the system complete in every detail, 
even to an all-metal choking device to 
assure quick and easy starting. A most 
efficient organization and quantity pro- 
duction make possible the sale of this 
equipment complete in every detail for 
$85 f.o.b. Springfield, Ohio. 


The American Folding Camp Stove is 
made ready to be lighted by simply re- 
moving the cover and placing the tank in 
position. Meals may be made ready in less 
time than it ordinarily takes to gather 
fire wood and start a fire, eliminating fuel 
worry, flying sparks, dirt and delay. The 
American Camp Stove, when folded up, is 
enclosed in a steel case which is fitted 
with a handle, and is only 14^^x8 inches. 
It weighs only S pounds and is an ideal 
stove for picnic and camping parties. It 
is manufactured by the American Gas 
Machine Co., Albert Lea, Minn., and New 
York City. 


The Burke Condenser acts as an anti- 
freeze device simply by preventing the 
escape of the vaporized alcohol which 
forms an important part in the anti- 
freeze mixture for the automobile engine. 
Water boils at 212 degrees Fahrenheit, 
alcohol boUs at 173 degrees, therefore it 
is easily understood why many winter- 
driving motorists, who have filled their 
radiators with a mixture of alcohol and 


water, discover too late that the alcohol 
has entirely evaporated. In the Burke 
Condenser after the alcohol has boiled 
and risen in a vapor it enters a shell, the 
lower end of which is screwed into the 
radiator in place of the radiator cap. A 
small-sized coil or ''worm*' for con- 
densing the vapors, which then return to 
the engine, is connected to the top and 
bottom of the shell. This ''worm'* is a 
skillful adaptation from the coil used in 
the old *' moon-shine still," and which 
formerly was a great aid in breaking the 
law, but which is now being put to a real 
beneficial use to motorists and motor car 
engines. The double-acting relief valve is 
mounted on top of the sheU to govern 
the pressure in the radiator. The Burke 
Condenser is manufactured by the Auto- 
mobile Devices Co., 1619-21 Sansom St., 
Philadelphia, Pa. 





Tlie Gilson Firestone Carburetor makes 
it possible to burn kerosene, **tops** or 
gasoline without readjusting or making 
any change when installing the new car- 
buretor. The makers, the Gilson Fire- 
stone Carburetor Co., of 1806 Michigan 
Ave., Chicago, 111., guarantees a saving of 
50 per cent in fuel. The engine is started 
in the usual way by xnilling the choker to 
insure easy starting. The fire chamber 
and the fuel tube produce a perfect dry 
gas from low grade fuel which enters the 
combustion chamber in a dry and explosive 
form, which because it is dry explodes 
with greater power and force and pro- 
duces no fouling of spark plugs and de- 
positing of carbon, such as is the ease 
with a wet mixture. The Gilson Firestone 
Carburetor requires but one hour to in- 
stall. ~ 

Digitized by ^ 

ires uui one nour 


January 15. 1918 M O T O R W E S T Page 35 




The Most Remarkable 
Top Material Yet Produced 

When you put a DrideK leather top on your car, 
you cover it with a character and distinction that 
produces an increased value, and puts your car in 
the class where it belongs. 

DrideK tops are being put on m£uiy of the best 
cars. If you don*t know all about DrideK — get 
samples and prices at once. 

L. J. MuTTY Company 




Mention "Motor West," Please, When Writing to the Advertiser ^ ^ 

Page 36 



January 15. 1918 


The automobile spotlight which will 
throw a 1000-foot beam of light straight 
ahead, and with an instantaneous outside 
focusing arrangement, which allows 
lighting up a 50- or 60-foot street, is an- 
nounced by the Delta Electric Co., Marion, 

This unique spotlight, with its focusing 
arrangement makes it possible while driv- 
ing at any speed and by merely pulling 
towards the driver a small switch within 
the handle of the device, to spread the 
light instantly from a small spot to a 
width of 50 or 60 feet. By pushing in this 
switch the light is again formed into a 

It is adjusted so as to fit slanting wind- 
shields, or any other windshields, and the 
lamp 18 always in an upright condition. 
The front bulb and glass are instantly re- 
movable, and the universal windshield 
connection has a vise grip that fits any 
car. Light is furnished by a 22 candle 
power nitrogen bulb. 

8o flexible is this new spotlight that it 
is possible to direct the light straight back 
with the greatest ease while driving. 
Light can be thrown in any direction, 
whether for spotting house numbers, or 
for backing the car, and by means of an 
ingenious two-point suspension system for 
the body of the light, it is made to stay 
in any' position urttil changed by the 


A new combination rear bumper and tire 
holder attachment has just been intro- 
duced by the Auto Parts Mfg. Co., Mil- 
waukee, Wis., which fits all types of Ford 
cars — touring, sedan, coupe and roadster — 
thus eliminating the necessity of a dealer 
carrying any more than one style to take 
care of these types. 

The manufacturers have introduced a 
new method of attachment which is very 
simple, as there if-' no machine work of 
any kind required, and anyone can attach 
it in a few moments. The arms are thick- 
ly ribbed at the proper points and the 
bumper when attached is exceedingly at- 
tractive and will withstand a very severe 
jolt or collision. 

The tire holder used in connection with 
this bumper is also very attractive and 
has been constructed with the idea of 
carrying in a rigid substantial manner, 
either one or two tires (including either 
size), one or two demountables or wire 
wheels. The tire equipment carried is held 
rigidly in position by means of four sup- 
porting lugs and four straps which are fur- 

nished with the Tire Holder. Between the 
two side supporting arms is attached a 
substantial piece of strip steel which is 
suitably arranged for carrying the license 
bracket. The two supporting arms are 
bolted to the bumper arms by means of 
four bolts and when not in use can be 
easily and quickly removed. 


The new Schebler Plain Tube Carbure- 
tor, Model **Ford A,'' is a non-moving 
part designed especially for Ford cars. 
The Pitot tube principle is introduced for 
the first time in this carburetor and is so 
designed and built that it automatically 
furnishes a rich mixture for acceleration 
and thins out this mixture after the nor- 
mal motor speed has been reached. A 
flexible, powerful and economical mixture 
is furnished without the addition of any 
complicated moving parts. Two gasoline 
needle adjustments are furnished — one for 
low speed and idling and one for high 
speed, which properly handle the heavy 
grades of fuel in use at the present day. 
A double choker enables the car to be 
started under the severest weather con- 
ditions. With this carburetor a low speed 
of from 4 to 5 miles per hour may be se- 
cured without any loading or missing. 
Price of the Model A Ford outfit com- 
plete, $17. Manufactured by the Wheeler- 
Schebler Carburetor Co., Indianapolis. 
Distributed in San Francisco, Oakland 
and Spokane by Weinstock -Nichols, and 
in Portland and Seattle by Ballou & 


The Autoreelite can be made to act 
either as a dirigible searchlight or an 
automatic extension inspection light, thus 
justifying the makers in terming it some- 
thing more than just a spotlight. The 
automatic extension trouble-light of the 
Autoreelite robs touring of one of its most 
disagreeable features — the fear of a break- 
down on the road after dark. The Auto- 
reelite provides a lamp of superior con- 
struction in combination with the Ander- 
son automatic cord reel carrying 12 feet 
of extension cord, allowing the lamp to 
be moved for inspecting any part of the 
car. A model A Autoreelite, of the hol- 
low bracket type, sells at $7.50 and $8, 
the latter price including a mirror for 
rear view. The model B Autoreelite, the 
191 H model, brings the lamp nearer the 
driver and provides an extremely rigid 
construction. Retail prices are $7.50 and 
8, the latter price including rear view 
mirror. The Autoreelite is fitted with a 
Star- Lancaster non-glare lens, which is 
warranted by the manufacturer to com- 
ply with the non-glare laws of every state 
which has enacted such legislation. It is 
manufactured by the Anderson Electric 
Specialty Co., Chicago, 111. 


Winter weather used to take the joy 
out of motoring. Starting difficulties 
were daily encountered, and if the weather 
was unusually cold it was often necessarj- 
to keep the engine running constantly. 
But the Electric Intake Heater, a little 
patented device, is now to be had which 
produces a hot spot on the intake pipe 
between carburetor and motor, thus doini^ 


away with all starting troubles. A neat 
switch on the instrument board applies or 
cuts out the current from the battery to 
the heater. This intake heater draws but 
2 or 3 more amperes than the lights d> 
from the battery, while the starter draw< 
from 60 to 70. 

To keep churning a starter trying t«» 
get a motor to pick-up the stroke und^r 
its own power is hard on the battery, tin* 
starter and the motor — and it wastes gas<» 

If gasoline would vaporize quickly in 
the cold there would be no difticulty what 
ever. The Electric Intake Heater heat> 
the intake pipe through and through from 
the outer surface of the pipe. The air 
inside in heated to a degree that whrc 
the gasoline flows past this hot spot it im 
mediately vaporizes and charges the eylin 
ders with a fireable mixture. Halliw«:>ll 
Bros., of Los Angeles, are Western di* 
tributors of this device, which is maca 
factured by the Electric Intake Heater to,. 
of Jackson, Mich. 




Revision of the present insurance rati^- 
against the theft of automobiles, which i< 
to become effective next January, is di 
rectly due to the negligence of owners in 
failing to protect their cars with patent^-l 
locking devices, coupled with the lax 
methods of the police in many large cities. 

During the first eight months of 191 T. 
more than 10,000 cars were stolen i^ 
eight cities — New York, Chicago, Philn 
dolphia, Detroit, Cleveland, Toledo. < " 
hunbus and Buffalo — c)f which the jm»I c 
recovered about 6.000. 

For many months ** Motor West*' tu^- 
iirge<l the absolute necessity of pr»»left 
ing motQr cars against theft bv the un- 

Digitized by ' 

January 15, 1918 


Page 37 


Motor Trucks of % Ton 
to 5 Ton Capacity 


"Bougie Mercedes' 

once properly installed ask 
only one favor of you, vis. : 
to leave tbem alone. 

They last as long as your 
pistons and crank shaft — a 
real inyestment. 

They insure perfect and vig- 
orous combustion of all the gas. 

Let us educate you up to 
Herz Plugs. They're $1.50 
at your dealer's, or 


at your dealer's 



245 W. 55th St, NiwYirfc 

Williams S 

• !• 


Rear Vlea of Willianu SpoUight 


Model A, $9. 00 Model B, $10. 00 

Has adjustable control to comply with require- 
ments of the lighting laws of all States. May be 
used for either left or right side of windshield. 

Detachable for Trouble Lamp or for lightin 
camp at night Has inclosed dust-proof an 
water-proof switch. 

We sell through jobbers only, and are 

represented on the Pacific Slope by 


Los Angeles, San Francisco, Portland and Seattle 



310 North Flower Street 

SANTA ANA, CAL. Detail of Adjustable Control Feature of Williams Spotlight 

M»ntion "Motor Wtst." Please. When Writing to the Advertiser 


/'-.#/' iH 


15. 1918 

4C C«iW h^ 

How Often Must Yon Clean Your Plugs? 
ford -« Overland^ Studebaker Owners 

riir iirw //(! Carbon Proof Plug will permanently rid you of plug 
troiililr tiful krrp your motor running on all cylinders all the time. 

r-The Reason 

A (tcnoMit of carbon on the smooth surface of the porcelain 
in wmit cuuMCH short circuit with ordinary plugs. With 
thr AC Carbon Proof plug the porcelain is provided 
with a number of ribs naving saw tooth edges which 
attain a nutficientlv high degree of heat to burn away 
the curbon. This keeps the olges free from deposits and 
brcuku up any possible short circuit. 


Sole Manufacturers 

\,.. < ^ 

^ > 1 N ■ K 

V' V 


t~',> -x f-lfT -rial saxri acr^ 

- - ~=:^ v-» i_^. s» ^n 

^^rt 2-3 _ ^ t-s — ;,-- z 

Digitized by 


January 15. 1918 


Page 39 

HOTEL ST. FRANCIS s«iFr«.ci.c. 

Cmntmr of thm City'* Lifm and Color 

Management - James Woods 

A Standard Botch Installation on the Hupmobile 


Get the full output o( your engiae, develop its maximum 
power and doa't coatribute to the waste oi gasoline. 
Avoid inefficient, weak ignition systems which cause 
waste; we now supply magneto attachments (or most 
battery equipped cars. 

Send for "More Efficiwcy" 

Bosch Magneto Co., Ne^v York 

Coast Branch: 1324 Van Nets Avenue, San Francisco 

Cosst Distributors: E. A. Festherstone. Los Angeles 
Bsllou ft Wrigrht, Portlsnd snd Seattle 
K i m b s 1 1 - U p son C6., Smcrmmento 


Light Weight, Any Make 

Cast Iron Pistons 

Are the BEST by TEST 





Mention "Motor West," Plpuse, When Writing to the Advertiser 


908-912 West Pico St Los Angeles, Cal. 

Digitized by VjOOQ^lC 

Page 40 


January 15. 1916 




— Universal Auto Co., Spokane — "Have been 
using Zerolene for several months; A-1 

Buick , 

—J. D. Lauppe, Sacramento —"We have 
found Zerolene to be a satisfactory lubricant 
for Baick automobiles." 


— Eaton & Campbell, Seattle— "Our experi- 
ence with Zerolene has been entirely satis- 


— Mercer Pacific Coast Agency, San Fran- 
cisco —"Zerolene has proven very satisfac- 


The Staudard OUIbr Motor Cars 

Endorsed by Leading Oar Distributors. 

— because the records of their service depart- 
ments show that Zerolene, correctly refined 
from California asphalt-base crude, gives per- 
fect lubrication — less wear, more power, least 
carbon deposit. 

Dealers everywhere and at our 
service stations. 

Standard Oil Company 


Oakland, Cal. — The Pacific KisselKar Branch here h;i< 
opened a used car department in its building on the upper 
Broadway automobile row ; it has been put in charge of 
Guy C. Jacobs. — The Record Tire Co. has occupied ne*s 
quarters on the upper Broadway automobile row. — Lewi*; 
Beatley, manager of the Original Double Tire Tread Co.. 
has bought the Service Tire & Vulcanizing Co. at 1762 
Broadway and will open business there under the name of 
the Oakland Rubber Works. — The Osen-Hunter Co. has 
become dealer for the Hupmobile car. 

4t 4t 4t 

San Bernardino, Cal. — The agency for Braender Bull- 
dog tires in this city, Redlands and Riverside has beer 
taken by Koon & Lorentzen of the Tire Construction Co. 

4t 4t 4t 

SafTord, Ariz. — S. B. Echols, has consolidated his busi- 
ness, the Auto Service Station, with that of the Foni 
Sales Co. here. ♦ ♦ » 

Williams, Cal. — A. B. Levey has taken the Hupmobile 
agency. ♦ ♦ ♦ 

Richmond, Cal. — F. H. Reed has purchased the Hilliarc 
Automobile Co. and will run it as the local Buick agency. 

Irvington, Cal. — J. F. 
mobile agency. 

Downey, Cal. — A. L. 

Chadburne has secured the Hup- 
* * ♦ 

Nichols has bought the Downe} 

Fresno, Cal.- 

-B. M. Peacock has become Hupmohili 

Stockton, Cal. — Pengilly & Clarke, Chalmers car and 
White truck dealers, have added the agency for the Don 
car. — A. E. Hunter has become dealer for the Hupraobilr 
car. ♦ ♦ ♦ 

El Centre, Cal— H. F. O'Byrne has taken the Maxwell 
agency. ♦ » » 

Tulare, Cal. — The Central Garage will handle the Hup- 
mobile line. ♦ * ♦ 

Bisconer has become Hupmobile 

* 4t * 

Visalia, Cal. — Roy 

Tucson, Ariz. — The Babbitt-Poison Co. has taken the 
Cadillac agency for the state, following its release by 
Robert Byrns, who held it for about a year. 

*'Bxi6e Batteries 


We Repair all makes of Batteries, Generators, 
Coils, Magnetos and Starters 


Harry W. Harrison 

F'S971 831 LOS ANGELES ST. Mam€S82 

Mt-ntion "Motor Wt-gt." Please, When Writing to the Advertiser gitJZGCl b^ 


January 15, 1918 


Page 41 


-'The Car of the Hour" 

Big, Beautiful, Impressive, Powerful, Dependable, 
"Budt Like a Watch*' 
4-Pasaenser Roadster ^21 ^^C|Cf 

S-Passenger Touring 

Sabjmct to Changm Without Noticm 

Write for descriptive catalogues 

Elgin Motor Car Corporation^" 

S. A. 


are an economical way of practicing an economy — 
they use convenient gasoline; no special fuel or ex- 
pensive electricity is required. They are safe — the 
heat is automatically regulated. 

nPAl PR^ ■ Order from your jobber today. If he can't 




Motor Car Equipment 
Repairs Company 

SpecialtMtB on Radiator, 
Fender and Body Repairing 


1246-48 South Los Angeles Street 

In Modern Fireproof Building 
Main 7041 Home F 3700 

The best light car on the market today. 
Economical in every way, and tremen- 
dous Power. Once an Inter-State owner 
always an Inter-State owner. 









Wheels and Rims 
Tir« Racks and Platforms 

All Makes in Stock 
Wholesale and ReUil 


Demountable Rims Sold and Applied 
Sprinc Steel Bumpers 


Factory: 913-921 So. Santee St., Lot Angeles, CaL 

Office: 916-918 So. Los Angeles Street 

Saye the Nation's Gasoline with the 


Vacuum Carburetor 

This price maintains on Ford and Mets models 
Other cars $8 and $10. depending on fittinss necessary 

This perfect carburetor will sare yon, no matter what yoar car, 
from 30 to 50% in your gasoline consumption. At the same time 
it will give your motor power, speed and flexibility beyond your 
fondest hopes. 

It's your duty to your countrv to save gasoline when you can. 
It's a dealer's duty to promote the sale of an instrument that will 
cheapen the cost of running a car. 

Send in your ordors now— Fall is a bis carburetor season 


17 Chambers Street (Dept. C) NEWBURGH, N. Y. 

Western Office: 408 Kresge Bldg., Detroit 

Mention "Motor West," Please, When Writing to the Advertiser 

Digitized by 


Page 42 


January 15. 1918 

The Kelly-Springfield mile- 
age guarantee marks the 
point where you stop riding 
on a ticket youVe paid for 
and begin to ride on a pass. 

Kclly-Springficld Tire Co. 

Executive Offices 

Seventh Ave. at 57th St., New York. 

General Sales Department 

1900 Euclid Ave., Cleveland, O. 

Ogden, Utah— The Ogden Motor Car Co., capital S5*),- 
000, has been incorporated bv D. O. McKav. Joseph Read. 
L. L. Hanns, P. T. Rushmer and J. G. Read.— The Utah 
Tire & Repair Co.. capital $25,000. has been incorporated 
by Thomas B. Evans. Mary E. Smith and K. E. Smith. 

* * * 

San Jose, CaL — H. P. Smith has been appointed Olds- 
mobile dealer here. « * * 

Sacramento, Cal. — F. C. Peters has taken the Oldsmo- 
bile agency. » * * 

Stockton, CaL — The L. B. Murphy & Co. has become 

Oldsmobile distributor. 

* * * 

Fresno, Cal.— J. C. Phelan has taken the Oldsmobile 
line. * * * 

Modesto, CaL — Sapp & Peterson will handle Oldsmobile 
cars here. * * * 

Chico, CaL — The Todd Auto & Supply Co. has become 
Oldsmobile agent. « * # 

MarysviUe, CaL — F. R. Johnson has taken the Olds- 
mobile agency. * * * 

Woodland, CaL — The McBroom Motor Sales Co. has 
secured the Oldsmobile dealership. 

« * * 

Red Bluff, Cal.— Jud W. Boyd has been appointed Olds- 
mobile dealer. 

♦ ♦ ♦ 

Watsonville, Cal. — J. F. Jefson has been made Oldsmo- 
bile agent here. 

4t ♦ * 

Livermore, Cal. — F. H. Duarte will sell Oldsmobile cars 
in this locality. 

♦ * ♦ 

Pomeroy, Wash. — McKeirnan Brothers Co. has closed 
a contract with the John Doran Co. to handle Packard 
and Hudson cars. 

« 4t 4t 

St. John, Wash. — James Jennings has taken the agency 
for the new Pan car in Whitman and Latah counties. 

♦ « « 

Walla Walla, Wash.— J. D. Moore will be dealer for 
Packard and Hudson cars. 

* * * 

Vancouver, Wash. — The Inter-state Vulcanizing Co. 
has been formed with a capital of $6,000 by D. F. Smith 
and Austin B. McCoy, to deal in tires and accessories. 

4t 4t 4t 

Seattle, Wash. — Cottle & Young have opened a repair 
shop at 1514 Broadway. 

4t ♦ 4t 

Burlington, Wash. — The Burlington Auto Co. has been 
incorporated for $15,000 by C. A. Campbell, D. H. Shaw 
and Henry Rohweder. 


One Hundred Percent|Car 

Write for dealer proposition 

4-Cylindmr Touring Car 




Mrntion "Motor West,' 

Please, When Writing to the Advertiser Qjgj^j^Qij bV V^T^OO^^^ 

January 15. 1918 


Page 43 

This company has an attractive proposition to 
offer desirable distributors and dealers in Pacific 
Coast territory. 
154-ton Truck . .$2100.00 3j4-ton Truck . .$3000.00 

2-ton Truck 2400.00 5-ton Truck 4200.00 

Light Tractor $2500.00 

Heavy Duty Tractor 3800.00 





The strap kinds are ob- 
solete and unsightly. 
The Sly interchangeable 
— Ford or Oherrolet 
quiclcly — neatly does the 
triclc — ^take any casing 
or demountable — cost no 
more. Beware of imita- 
tions. If your Jobber 
doesn't list, write us for 
complete catalogue — of 
real Carriers and "Bet- 
ter Springs." 

1190 Hamilton Ave., 
Grand Bapids, Mich. 


The Luxury Shock Absorber for Quality Cars at 


775 Towne Ave. 

Bdwy. 8306. 



Reaches a larger percentage of dealers than 
any automobile publication circulated on the 



(Coal OU) 
One Mile on Kerosene Costs Loss then ^ cent 
One Mile on Gasoline Costs From 1^4 to 1^2 cents 


Save 60 % Price of Equipment $25 f. o. b. Detroit 

30 days Trial or MONEY BACK — ACT PROMPTLY! 
These are days of strict economy 



DeiMutment 16 


Motor Oils 

Caaoline "with the Punch" 


Oldest Refiners and Producers on the Coast 

'The Light That Shows the Road'' 



Complies with the 
California State Law 
without interfering 
with its usefulness in 
reading house num- 
bers, road signs, etc. 
For sale by all Job- 
bers and Dealers of 
Automobile Accesso- 


117 W^est 36th Place 



Neverslip Pads $1 per Set 
z 1 N C LUS IVE > 

Cover the entire Field— Rubber Vulcanised 
through and locked securely to the metaL 
Cm. I. Hits Ml. Ci., Ik. 2117 VmIiiiHi IMl* H" Tut 




The Bossert Corporation 



Mention "Motor West," Please. When Writing to the Advertiser 

Digitized by 


Page 44 


January 15. 1918 





■ ■ 




■ J 









ECURE certainty of service in Tested Tires. They give sure 
service because it is proven service. Their endurance and 
durability have been proved in the one way to assure mileage 
to the motorist, on the car on the road; every type of road." 

Hearken to that 1918 message the roads of America send American motorists. 

Last year Goodrich launched six Test Car Fleets in six widely diflFerent regions of our 
country. Month after month, light cars and heavy cars mauling Goodrich Tires from 
state to state, put them to every road test to try the mettle of — 



What these tires endured doubled Goodrich's pride in its tires. BLACK SAFETY TREAD 
and SDLVERTOWN CORDS stood staunch against the rough going without a flinch, till 
they excited the wonder of even the tire experts detailed with the fleets to watch the tests. 
They fought the teeth of America's roads and beat them . 

The results of this sensational test —"America's Tested Tires,*' are at the fingertips of the American motorist 
in Goodrich Hres. Get the certain service of Tested Tires. Get their lasting wear, and avoid blowouts. 


Los Angeles Branch, 946 South Broadway 









Mention "Motor West," Please, When Writing to the Advertiser 

bigitized by VnOOQlC 



FEBRUARY 1, 1918 

$2.00 A YEAR, 10c A COPY 

Digitized by 


Spmedy — Efficient —Economical 

MakeMhifi— Unretiahle— CoBtly 

Slow— Uncertain — Cosily 

Reach Quick for This 
Sudden Flood of Truck Money 

Don't stand there, waiting another week, and 
watching this big profit opportunity roll past you. 

They must have trucks. They are all waking up to 
it at one time. The whole trend of up-to-the-minute 
transportation science is sending business towards the 
dealer who has Maxwell One-Ton, Worm-Drive Trucks. 

The one-ton unit is now recognized as the key to 
the solution of the problem the country is facing. 
The traffic experts' standards of 1916 are not the 
standards of today. 

Country — town — agricultural — mercantile — industrial 
— bus^xpress — long haul — short haul — few stops or 
straight run — steady volume or fluctuating volume of 
traffic— no matter what the work of your district is, 

no matter how many different forms of traffic are being 
handled, the one-ton truck is the key to the problems 
that people in your district will have to cope with. 

And of all the one-ton trucks the one that gives 
maximum service, at minimum cost, is the Maxwell 
Truck with the time-tried Maxwell engine and the 
same durable, reliable type of worm drive as in trucks 
costing $5,000. 

The Maxwell is pure truck design and truck con- 
struction in every detail — steels of automobile quality, 
but not a transformed automobile. It carries a ton 
and at the same time can haul three tons. 

Write for our offer to dealers while these 
trucks of maximum efficiency are still procurable. 

Maxwell Motor Sales Corporation 

Detroit, Michigan San Francisco, California 


Mention "Motor West," Please, When Writinsj to the Advertiser 

Digitized by 


February I. 1918 MOTORWEST Page I 

Mention 'Motor West," Pleam*. When Writing to the Advertiser 

Digitized by 


Page 2 


February 1, 1918 

WEAVERVILLE, the county seat of Trinity 
County, California, was formerly three and a half 
days distant by horse-drawn stage, from the 
nearest railroad. Today, Federals have brought this rug- 
ged, remote mountain county closer to the United States. 

That is the real significance of the "Federalized" stage 
from Redding to Weaverville, It visualizes tangibly the 
great nationalizing influence of the Motor Truck. 

The value of the sturdy, economical Federal, therefore, 
is not to be measured alone in terms of the profits you 
earn, the business you dispatch, the greater distance you 
cover. Its value must also be measured in terms of 
human advancement and national growth. 

WriYe for Federal "Traffic News" 

Federal Motor Truck Co., Detroit, Mich. 

UCt. 1% 1817. 

"When we purchased our first two Model "W 
Federals, to put on the Redding Weaverville nin* the 
people in that community and the freighters on the 
road, knowing its condition, ridiculed the idea of using 
motor trucks on it. It is a foct that the roads did look 
impossible for motor trucks, as there are thirty percent 
grades, right angle turns, narrow places. 

"We have the mail contracts between Redding, 
Shasta County, and Weaverville, Trinity County. The 
mail must go the year round, and no excuses are ac- 
cepted. There is no railroad in Trinity County, and 
it is said that there are children there fifteen years of 
age that have never seen a wheeled vehicle. There 
are very few roads there, most of the transportation 
being over trails. Mail includes parcel post, and parcel 
post includes everything. 

"It takes an elffht horse team seven days to make the round 
trip from Redding to Weaverville, hauling five tons one way 
and it costs at least $10.00 per day to feed the team, and $4.00 
a day for a driver, making a total of $98.00 expenses for moving 
five tons the distance, which is fifty-two miles. 

'*>Vith our five ton Model *X' Federal, we make the round 
trip in eleven hours, and are loaded both ways. Our costs are 
$10.00 for driver, $5.00 for tires, twenty-five gallons of gasoline 
at $0.20 or $5.00 for gasoline, and five dollars for depreeiatioo, 
making a total of $25.00 for the trip. 

">Ve ran our trucks over this impossible road all last win- 
ter, and they never failed us." 

Redding- Weaverville Stage Co. 

One to Five Ton Capacities 

Mtnliuu "Motor \V«"8t." Please. When WritinR to the Advertiser 

'^'gitized by 



February 1. 1918 


Page 3 




A-B-C Starter Co 

Apporsen Bros. Auto Co. . . . 

Armleder Co., The O 

AntomobUe AcceBBories Co. 


. 1 

.. 3 


Lane Bros. Co 

L. A. Warehouse Co. . . . 



Bailey, Gtoo. D.. Co 30 

Bailey Non-Stall Differ. Corp. . . 33 

BelloTue Hotel 26 

Boach Magneto Co 3rd Gov. 

Boaaert Corp 35 

Briscoe Motor Corp 36 

Cambria Spring Co 35 

Carter ft Vanberg 31 

Champion Ignition Co 25 

Champion Sp*k Ping Co., Frt. Cot. 
Clyde Cars Co 32 

Maxwell Mot. Sales Corp. 2nd Cov. 

Mntty Co., L. J 23 

McOraw Tire ft Bnbber Co. . . . 4 

New Era Spg. ft Spec. Co.. 


Olympian Motor Co 27 


Pacific Automobile Show 3 

Philadelphia Stor. Bat. Co 33 

Puente OH Co 31 

Denby Motor Truck Co 33 

Detroit Kerosene Carb. Co 33 

Daplez Truck Co 29 

Rives, Geo. H. 







El|^ Motor Car Corp. . . . 

Federal Motor Truck Co 2 

Fulton Motor Truck Co 33 


General Motors Truck Co 33 


Hers ft Co 25 

Hughes, The Photographer ... 35 


InUmational Motor Co. Back Cov. 


Jahns Auto Mch. Works 32 

S ft M Lamp Co 27 

Selden Truck Sales Co 21 

Southern Pacific 25 

Standard Oil Co 29 

St. Francis Hotel 29 

Sunderman Corp 35 

Superior Motor Power Co 31 

Twitchell Gauge Co 34 

Union Oil Co. of CaL 33 

U. S. Spring Co., Inc 31 

Williams Mfg. Co 27 

Wisconsin Motor Mfg. Co 34 

Wright Motor Car Co 35 

Moy^ Profit 

Mo^^ SeiVicp 

Most profit to the Dealer. Most Service to the user. Has 
more IMPBOVED features, therefore the easiest Motor 
Truck to sell. 

Motor Truck 

2 Ton— WORM DRIVE— 3V2 Ton 

Because of HILLS Cincinnati, Ohio, is called "The grave- 
yard of trucks," yet more Armleder Motor Trucks are sold 
there than all other makes combined — proving EZTBA 
Strength and stabiUty of the Armleder. NOTE THESE 
Spring, Propeller Shaft, Badius Bods, Frame, Step Board 
Brackets, Wheels, and Lubrication System. Big proposition 
for few more western Dealers. Write or wire at once. 



In Charge of Western Sales 


Mainifactitred by 


Cinciniuiti, O. 




Exposition Auditorium 
San Francisco 

''The World's Most 
Beautiful Show" 




Complete showing of new 
models of passenger cars to- 
gether with comprehensive 
exhibit of trucks, tractors 
and accessories 

Reduced Rates on all Railroads 

Under Auapice* 


G. A. WAHLGREEN, Manager 

Mention "Motor West." Please, When Writing to the Advertiser 

Digitized by 


Page 4 MOTORWEST February I, 1918 


COOPERATION with distributors has been 
a prime factor in the rapid and steady 
growth of the McGraw business. 

In addition to an efficient field service, we 
maintain a merchandising department to assist 
dealers in making frequent turn-overs of their 
stocks and to enable them to develop a profit- 
able, permanent tire business. 

The McGraw system of district warehouses 
assures the dealer of quick delivery and effi- 
cient service from our jobbing distributors. 

Let us tell you the details of our selling 
plan and methods of dealer cooperation and 


East Palestine^ Ohio 

Distributing Warehouses f f New York / / Atlanta / f St. Louis t t San Francisco 

Mention "Motor West." Please. When Writing to the Advertis^jgj^jzed bV VjCjCj^v 1^ 

-^^M'W-' :<- ^ - 'y'.:A-^^^yo^y^Mi 

The MDTaniNB AuTHoniTY of the Pacific Cdabt 


»«^^>:-/- r^„-:.im!^i^^^'-'^'y --^^^ -. jiw^^: ' ^ :;;g^^",. ;'.:'.'j;z 



$2.00 PER YEAR 


Despite Handicaps of Heavy Freight, 
Duties and Insurance, Sales Are 
Heavier Than Ever Before. 

Unprecedented prosperity is what 
Australia is now enjoying, according 
to C. H. Kloster, connected with Dal- 
gety & Co., Ltd., agents for Hudson 
and Dodge cars in New South Wales, 
who recently arrived in San Fran- 
cisco from Sydney, N. S. W. "The 
farmers and sheep ranchers are pros- 
pering now as never before, since the 
government has taken over the entire 
output with satisfactory prices. Men 
in business and trades of every line 
are meeting with unbounded success, 
all of which, of course, greatly aid 
automobile sales. 

"It is really extraordinary, the num- 
ber of cars we sell, considering the 
severe handicaps w-e work under, com- 
pared with the dealer in the United 
States. In the first place, the price of 
the car in Australia is naturally away 
above that asked in America. On a 
medium-priced car, such as the Dodge, 
the freight from Detroit to Sydney 
approximates $450, to which must be 
added about $250 for duty and a fur- 
ther 12 per cent on the value of the 
cars for insurance while en route. On 
account of the long trip, which up to 
the present time has averaged about 
sixty days, and exposure to the damp, 
salty air. the cars often arrive at Syd- 
ney in very poor shape. Steamers are 
j^etting very scarce now. and import- 
ers are forced to employ sailing ves- 
sels, increasing the length of the voy- 
age, subjecting them to greater lia- 
bility to damage, and also increasing 
the expense of insurance, which is 
quite an item at the present rate of 
12 per cent. 

"The Australian government has 
placed an embargo on motor car bod- 

ies to this extent: Of three cars im- 
ported, only one can be brought in 
complete. The other two vehicles 
must be chasses only. This is a con- 
siderable handicap, for there are prac- 
tically no facilities in Australia for 
manufacturing automobile bodies, and 
the finish of those that are made can- 
not compare in any way with the 
American-built body. Another hind- 
rance to larger automobile sales in 
Australia is the very bad roads, which 
make three thousand miles a really 
high mark for a set of tires." 

Los Angeles Has Over 52,000 Cars. 

The city of Los Angeles, Cal., has 
more than 52,000 motor cars and 
motor trucks running on its streets, 
according to the latest unofficial fig- 
ures. The total number of cars ope- 
rated in the city has been slightly in- 
creased by visiting cars from the 
East, which have been registered at 
more than a hundred a week at the 
Los Angeles office of the California 
State Motor Vehicle Department. 

$2,000,000 Norwalks for Coast. 

More than two million dollars' 
worth of Norwalk tires will be dis- 
tributed throughout the Pacific Coast 
territory during 1918, according to 
plans of the Norwalk Tire & Rubber 
Co. and its distributing concern on 
the Coast, the Lichtenberger-Fergu- 
son Co., of Los Angeles and San 

New Top Factory in Los Angeles. 

The reputation of Los Angeles for 
distinction and originality in automo- 
bile body and top building is to be 
further enhanced by the opening of 
the Dustin & Roman Auto Top Co. in 
that city. The company has been or- 
ganized by G. F. Dustin, formerly 
connected with the George R. Bentel 
shops. Factory quarters and show- 
rooms have been acquired at Eleventh 
and Figueroa streets, and. according 
to Dustin, the new automobile top fac- 
tory will be one of the most modern 
of its kind in western .America. 


Coast Exhibition Will Vie in Import- 
ance and Beauty With National 
Affairs in New York and Chicago. 

Final preparations on the Pacific 
Coast Automobile Show, to be held in 
San Francisco, are being accelerated 
by the fact that the opening date, 
Feb. 16, is now but two weeks ahead. 
Heightening the natural interest 
aroused throughout California among 
the automobile trades, is the memory 
of the handsome appointments and 
unbounded success that surrounded 
the San Francisco exhibition of 1917. 
The extremely favorable attitude taken 
in the Bay counties is duplicated in 
the inland Valley country and the 
southern part of the state, mindful of 
the unqualified success of the recent 
Los Angeles show, will be well repre- 
sented in San Francisco at the exhibi- 
tion which has come to be regarded 
as representative of the Pacific Coast 
territory in general. Interest in the 
coming event was especially noticeable 
among automobile men in Sacramento, 
Fresno and Stockton, where it is de- 
clared a noticeable stimulus to car 
sales was felt last year that was dir- 
ectly traced to the San Francisco 

Among the displays will be some of 
the identical cars which graced the 
two 1918 national shows at Xew York 
and Chicago. Other dealers will ex- 
hibit special models of their own, 
drawing in many cases upon the local 
Pacific Coast talent for motor car de- 
sign. The decorative plan of last year's 
show reached a perfection that it will 
be hard to surpass, but it is confidently 
felt that this year's efforts will again 
make the Pacific Coast event a worthy 
contender, both as regards size and 
arrangement, to the national shows of 
the East. 

Digitized by 


Page 6 


February I. 1916 


Secure for Owners Benefits of Com- 
prehensive Service Policy and Help 
Members With Sales Ideas. 

The Ford Authorized Dealers' As- 
sociation has been recently organized 
in San Francisco, Cal., with the pri- 
mary intent of securing for all Ford 
owners the benefits of a compre- 
hensive service policy, and for all 
Ford dealers the benefits of the vari- 
ous selling and service ideas of the 
heads of the different concerns. 
A similar Ford dealers' associa- 
tion has been very successful in 
St. Louis, but San Francisco may 
be said to be pioneering the way 
on the Pacific Coast. As in every 
other city of any size, the selling and 
handling of Ford cars forms a con- 
siderable proportion of the automo- 
bile industry in San Francisco. Dur- 
ing the last twelve months the num- 
ber of Ford cars on its streets has 
been increased by the sale of 2,500 
cars by Ford dealers. Throughout 
the state of California there were ap- 
proximately 75,000 Fords in operation 
last year. The San Francisco dealers 
will work to dissipate the impression 
which has prevailed in the public 
mind for the past year that the buy- 
ing of a Ford car means a wait of sev- 
eral months before it is finally deliv- 
ered into the hands of the owner. 
Such a condition did exist a few 
months ago, they admit, but now it is 
possible to have Fords delivered 
promptly following the order. 

Takes Armstrong Tubes in No. Cal. 

Jas. S. Remick Co., Inc., Eleventh 
and K Streets, Sacramento, one of 
the oldest jobbing firms in California 
have just completed arrangements 
with John Jay Ross, Pacific Slope dis- 
tributor for Armstrong inner tubes, to 
handle the tube manufactured by The 
Armstrong Rubber Co., in Northern 
California and Nevada. Remick & 
Co., are now building a new $100,- 
000 store and warehouse at the cor- 
ner of Twelfth and Kay streets, 
which when completed will give 
them one of the most modern equip- 
ped establishments in the business, 
and both the Remick Co., and Mr. 
Ross are to be congratulated upon the 
arrangement just made. 

Ambler Heads SommerviUe Sales. 

A. C. Ambler has been appointed 
sales manager for A. G. SommerviUe. 
Stearns-Knight and Nelson car deal- 
er in San Francisco. 

L. A. May Lower Gasoline Grade. 

An ordinance proposed in Los -An- 
geles permitting the sale of a lower 
grade of gasoline is now agitating the 
city council, the motor car dealers 
and the general car-using public in 
that city. Los Angeles has for years 
been getting the highest grade gaso- 
line of any city in the United States, 
according to the director of the de- 
partment of oil inspection. The lower 
grade proposed would be to all prac- 
tical uses the same as that sold now, 
he adds. The average daily consump- 
tion of gasoline in Los Angeles is es- 
timated at 250.000 gallons and this 
great amount represents, according 
to the director, the "cream" of the 
gasoline. Certain so-called synthetic 
fuels will be admitted under the new 
law, but they will have to eliminate 
the disagreeable odor before finding 
general sale. 

Duplex Truck Doing Road Work. 

The commissioners of Tillamook Co., 
Ore., are doing their share in get- 
ting out spruce for the War Depart- 
ment. They realize that the first es- 
sential is the ability to transport log- 
ging equipment to camps and to pro- 
vide the means for getting spruce logs 
to railroads and waterways in order 
to reach the mills. 

With this fundamental in mind 
County Judge Hare Sind Commission- 
ers Owen and Alley are urging the re- 
pair and completion of roads in Ore- 
gon's big spruce county. 

In order to provide all-year power 
for crews and equipment on road work 
the County Board has ordered a 
Duplex four-wheel drive 354-ton 
truck. Frank B. Thompson, of Port- 
land, Duplex expert for the North- 
west Auto Co., demonstrated the power 
and economy of this truck to the com- 
missioners in no uncertain manner and 
it will be "on the job" immediately after 
being exhibited at the coming automo- 
bile show at the Portland Auditorium 
Feb. 7th-13th. 

Savage Tire Branch for Northwest. 

The Savage Tire Co.. of San Diego, 
Cal., has established a factory branch 
in Seattle, Wash., which will handle 
the distribution of Savage tires in 
Washington. Oregon, Idaho and Mon- 
tana. A. E. Kelley will act as factory 
branch manager. 

Lyon, of C. & h^ Made Jobbers' V.P. 

At the recent third annual meeting 
of the National Association of Auto- 
mobile Accessory Jobbers in New 
York. S. F. Beecher was elected pres- 
ident of the association. P. H. Lyon, 
of Chanslor & Lyon, the well known 
Pacific Coast Accessory house, was 
elected vice-president. 

Champion Spark Plug Car Coming. 

The Champion Spark Plug Co- 
Toledo, O., is striving to minimize the 
problem of transportation by adding : . 
its present fleet of automobiles. Re- 
cently, the company placed an order i*ir 
twelve new cars for use of members •»: 
its sales and advertising staffs, increi>- 
ing the number of motors to twenty- 

One of these cars, a Studebaker. h.i.- 
just started upon a trip covering 2l»X>t' 
miles. It left the Toledo offices of tht 
company last week, bound for Lo^ An- 
geles via Chicago. Kansas City, Sant^ 
Fe and Phoenix. 

The car will be gone twelve months 
It is in charge of Vaughn J. Snive"> 
and Stanley Matthews. The Champic:. 
representatives will distribute adver- 
tising material and install window dis- 
plays for dealers during a ten-months 
stay on the Coast. The return trip wil! 
be made via Salt Lake City and Denver 

Service for Coast Briscoe Owners. 

E. W. Hobson, one of the traveling 
mechanics of the Briscoe Motor Cor- 
poration, of Jackson, Mich., is now in 
Los Angeles in connection with iha: 
company's plan of giving all Briscoe 
owners on the Pacific Coast the bene- 
fit of the advice and services of com- 
petent factory men. Mr. Hobson has 
covered the Coast from Seattle south- 
ward, and at present has his headquar- 
ters with Don W. Carlton, BrisccK 
representative for Southern California 
and Arizona, at 11th and Flower 
streets, Los Angeles. 

Star Tires for Cal. and Nevada. 

The California and Nevada territory 
for Star tires has been taken over b\ 
E. W. A. W^aterhouse, of the Water- 
house & Lester Co., who will carr> 
a complete line in its San Francisco. 
Los Angeles and Oakland stores. The 
deal was closed by O. L. Weaver, sec- 
retary of the Star Rubber Co., who 
visited San Francisco for several da^s. 

Eckhart in Southern California. 

Morits Eckhart, president of the 
Auburn Automobile Co.. of Auburn. 
Ind., is now in Southern Califomi'i 
for a short period of recreation and 
surcease from the chilly winds of the 
East. He is stopping in Hollywood, a 
suburb of Los Angeles. 

L. H. Rose Adds Brockway Truck. 

L. H. Rose, president of the L. H. 
Rose-Chalmers Co.. of San Francisco. 
has expanded the activities of his firm 
by adding the agency for the Brock- 
way heavy-duty truck in the Northern 
California territory; according to the 
announcement of Jacob Hirsch, of the 
Hirsch Motor Co., which handles the 
Brockway for the Pacific Coast tern- 
tory in general 

Digitized by 


February 1, 1918 


Page 7 

Oldfield Forms Own Tire Company. 

Barney Oldfield has decided to 
strengthen his profitable interest in 
the Firestone Tire & Rubber Co., of 
Akron, O., and with that purpose in 
view has organized the Oldfield Tire 
Co., of Los Angeles, which will make 
a specialty of selling Firestone tires. 
The new company, incorporated for 
?50,000 by Oldfield, R. R. Colby and 
Frank Chance, has purchased the bus- 
iness of the Forsythe Tire Service Co. 

Spokane Has 12,127 Cars. 

The annual period of motor vehicle 
registration in Washington has fur- 
nished striking proof of the increase 
of motor cars and trucks in Spokane 
county, the center of the prosperous 
farming and grain district broadly 
termed the ''Inland Empire." On one 
day last year, Jan. 9, 1917, the county 
auditor's office issued 8,242 licenses. 
On the same date this year, the office 
issued 12,127 licenses, an increase of 
3,885 cars. 

Northwest Adv. Firms Consolidate. 

The advertising interests which have 
worked to make known throughout 
the West the merits of Portland, Ore., 
manufactures, have been practically 
consolidated with the formation of 
the Botsford Advertising Co. and the 
Deute-Tyler Co., both of Portland, 
into the Botsford-Tyler Co. 

Heads C. & L. in San Francisco. 

Frank Enos, who has followed the 
automobile industry since the prime 
of steam-driven Locomobile and 
curved-dash Oldsmobile, has been ap- 
pointed manager of the San Francisco 
branch of Chanslor & Lyon. After 
becoming connected with the well- 
known accessory firm some seven 
years ago, Enos resigned to direct 
United States tire activities in the San 
Joaquin Valley region as manager of 
the United States Rubber Co. branch 
at Fresno, Cal. Later he rejoined 
Chanslor & Lyon in 1915. 

Harroun and EUgin in Portland. 

The agency for the Harroun car in 
Portland, Ore., Multnomah county 
and the adjacent country has been 
taken by Lee L. Gilbert, simultane- 
ously with his purchase of the agency 
rights for the Elgin car from A. C. 
Stevens, who remains distributor of 
Winton and Haynes cars. In order to 
go into business for himself, Gilbert 
resigned as sales manager for Stevens. 

Stutz Represented in Portland. 

The Stutz car is now represented in 
Portland, the Autorest Garage, of 
which G. D. McPhail is manager, hav- 
ing been awarded the Oregon dis- 
tributing agency. 

Durant to Handle Scripps-Booth. 

R. C. Durant, Pacific Coast sales 
manager for the Chevrolet Motor Co. 
and head of the Chevrolet Motor Co. 
of California, has severed his connec- 
tion with the Oakland, Cal., factory, 
and will take over the distribution of 
the Scripps-Booth on the Pacific 
Coast. He will be president and gen- 
eral manager of the Scripps-Booth Co. 
of California. Associated with him will 
be Norman Devaux as vice-president 
and Cliflford M. Steves as secretary 
and sales manager. 

Caister Heads Marmon in South. 

E. E. Caister, formerly acting as 
sales manager for Al Faulkner, of Los 
Angeles, Marmon car distributor for 
the Southern California territory, has 
been advanced to the position of man- 
ager of the Faulkner establishment in 
Los Angeles. The promotion is the 
result of the recent expansion of 
Faulkner's activities, whereby he be- 
comes Marmon agent for all Califor- 
nia, Nevada and the Hawaiian Islands. 

Oldsmobile Co. of Oregon Expands. 

With two hundred and thirty-four 
Oldsmobile cars already disposed of 
under its 1918 contract, the Oldsmo- 
bile Co. of Oregon, Portland, Ore., 
has leased an entire two-story build- 
ing at Broadway and Couch St. The 
company is headed by Edward E. 
Cohen and was established in 1916, in 
which year the company insured its 
success by selling 65 Oldsmobile cars. 

Motor Trucks Open Up New Mines. 

"Motor trucks have proven a boon 
in opening up mineral properties 
hitherto an unprofitable distance from 
railroad transportation," says Bulletin 
No. 74, issued by the State Mining 
Bureau of California, describing the 
mineral output of the state during the 
year 1916. "The advent and improve- 
ment of motor vehicles has induced 
the building of better roads every- 
where, thus benefiting the miner and 
farmer, alike." 

New S. F. Quarters for Daniels. 

Daniels cars in San Francisco, 
where they are handled by the Phil- 
lips Distributing Co., are now sold 
from larger and more elaborate quar- 
ters on Post street, opposite L^nion 

Olympian Car Enters Northwest. 

The Olympian car, for which agen- 
cies have been established to cover 
the state of California, has entered 
the Pacific Northwest territory, where 
Harry M. Fowler, head of the Fowler 
Garage, of Seattle. Wash., has under- 
taken to distribute the car throughout 
the state of Washington. 


Passenger Car Sales Increase 75 Per 
Cent and Truck Business is More 
Than Tripled Over 1916. 

Motor car dealers in Salt Lake City 
and throughout Utah in general, in 
looking back over the past year, find 
only one serious drawback to mar their 
satisfaction, that being the difficulty 
of getting cars fast enough from the 
factories. During 1917 there were 
18,302 cars registered in the state, ex- 
clusive of 3,215 trucks, indicating an 
increase of 75 per cent in passenger 
cars and over 200 per cent in trucks, 
as compared with the registration fig- 
ures for 1916. Idaho, a territory which 
receives most of its cars through the 
dealers in Salt Lake City, registered 
24,569 cars during 1917, showing an 
increase of close to 100 per cent over 
the 1916 figures. The Salt Lake City 
automobile row has widened in area 
with the erection of several fine-ap- 
pearing buildings. Social Hall Ave. 
has become practically a new automo- 
bile district, in addition to the older 
automobile row situated along South 
Main, on Fourth South St. and in the 
uptown district along State St. in the 
first block south of South Temple. 

Rau, of Elgin, on Coast. 

Rutherford Rau, representing the 
Elgin Motor Car Corp., Chicago, is 
traveling on the Pacific Coast for the 
company. Mr. Rau has been very fa- 
vorably impressed by the business 
conditions as he has found them all 
along the Pacific Coast. 

Heads Hupp Sales in San Francisco. 

E. W. Milburn, manager of the San 
Francisco branch of the Greer-Rob- 
bins Co., has announced the appoint- 
ment of George H. Dean as sales man- 
ager of the branch. The appointment 
followed shortly after the taking over 
of the entire state of California, in- 
cluding Nevada and Arizona, for the 
Hupmobile line by the Greer-Robbins 
Co., whose activities were formerly 
confined to Southern California. Dean 
will have entire charge of retail sales 
in San Francisco and the adjacent 
county of San Mateo. 

New Goodyear Manager at Butte. 

The Goodyear Tire & Rubber Co. 
announces that P. A. Kerns, former 
manager at Butte, Mont., has been 
made manager at Buffalo, N. Y., W. 
J. Peete. who has been handling gov- 
ernment business at Washington, 
succeeds Mr. Kerns at Butte. 

Digitized by 




February 1. I91fc 


State Automobile Association and 
Police in Combine to Put Stop to 
Operations of the Bands. 

Tire thefts in San Francisco, Cal.. 
have increased noticeably during the 
last month of two and the explanation 
is thought to be found in the fact that 
the thieves have become organized to 
some extent in bands. The California 
State Automobile Association has 
pushed an active campaign against 
tire thieves and has secured the co- 
operation of the police authorities. 
Cars have been used as "plants/* left 
standing in the streets and carrying 
tires whose newness could not be 
doubted, while detectives lay in hiding 
after the driver left the car. Two 
thieves have already been apprehended 
in this way. During the month of De- 
cember about $2,000 worth of tires 
were stolen. 

Portland Has Car Theft Problem. 

Portland, Ore. is now afflicted by 
one of the metropolitan conditions 
that seem to inevitably result from the 
rapid increase of automobiles in large 
cities. The local police records show 
a total of 526 automobiles stolen dur- 
ing the year ending December 31st. 
Conservatively estimating the average 
value of each stolen car at $750. the 
thieves got cars worth $394,500 dur- 
ing the year 1917. Police vigilance at 
no time relaxed, however, and the re- 
covery of 4/4 stolen cars makes a very 
creditable showing. 

Wagner Connected with Horseless Age 

Fred J. Wagner, former proprietor 
of Motor West and one of the best 
known men in the automobile industry, 
has become associated with the Horse- 
less Age, an Eastern automobile pub- 
lication located in New York, as ad- 
vertising manager. During the past 
ten years or so Wagner has been na- 
tionally famous as official starter for 
the contest board of the American 
Automobile Association in practically 
all of the big racing events held 
throughout the country. 

Stearns Sales Mgr. a Visitor. 

J. V. Thomas, sales manager of the 
F. B. Stearns Co., of Cleveland. O.. 
was a recent visitor in Los .Angeles. 

Nares Heads Cal. State Assn. 

L. A. Xares, of Fresno, Cal.. has 
been elected president of the Califor- 
nia State Automobile Association. 

Robinson Leaves Kissel for Ford. 

Automobile dealers and motorists 
generally along the Pacific Coast will 
be interested in the announcement 
that A. S. Robinson has resigned as 
.Northwest manager of the Pacific 
KisselKar Co. to go into business for 
himself in Portland, for Mr. Robinson 
has been associated with the Kissel- 
Kar people on this Coast for many 
years, and has been in the automobile 
industry since almost its earliest days. 

With A. B. Smith, wholesale man 
for the Seattle KisselKar branch, Mr. 
Robinson bought out the Ford 
agency in Portland of W. H. Wallingr 
ford. This agency has a 550-car con- 
tract and occupies a four-story build- 
ing at Sixth and Madison streets, be- 
ing one of the largest Ford agencies 
in the West. The new firm, which 
will be known as the Robinson-Smith 
Co., will have its own trimming and 
painting department and body build- 
ing shop. 

The acquirement by Mr. Robinson 
and Mr. Smith of the W^allingford 
agency was part of a deal whereby 
Mr. Wallingford bought out E. A. 
Mitchell, Oregon distributor for the 
Premier and Liberty. Mr. Mitchell 
will go East to engage in the tractor 
business. Until recently, when Mr. 
Wallingford took the Ford agency 
and removed to the quarters now 
taken by the Robinson-Smith Com- 
pany, Mr. W^allingford and Mr. Mit- 
chell were partners under the name 
of Mitchell & Wallingford. handling 
the Premier, the Liberty and Ford. 

Kelly-Springfield Truck in Portland. 

W. S. Warner, representing the 
Kelly-Springfield Motor Truck Co.. 
was in Portland recently to arrange 
to have the Kelly-Springfield truck 
represented there. 

Ford Agents Sell Form-A-Trucks. 

All authorized Ford agents in Los 
.\ngeles will be permitted to act as 
representatives for the Smith Form- 
.A-Truck. according to a new policy 
adopted by the Smith Form-.\-Truck 
Sales Co., of Los .\ngeles, Pacific 
Coast branch for the Smith Motor 
Truck Corp., Chicago. 

Chevrolet Branch in Spokane. 

The sales of Chevrolet cars in eastern 
Washington and northern Idaho, a 
territory of which Spokane, Wash., is 
the metropolis, will be handled from 
a factory branch established in that 
city by the Chevrolet Motor Co. W. 
C. Hendricks, who has been assistant 
to R. C. Durant. sales manager at the 
Chevrolet branch plant in Oakland. 
Cal., for some time, has been appointed 
manager of the Spokane branch. 

Oakland Chevrolet Has 1,500 Orders. 

The Chevrolet Co. of California. :r 
its plant at Oakland, Cal., will m;.'Kf. 
close to 1,400 Chevrolet cars durm? 
the present month. The total amount 
of orders now on hand with the Oak- 
land plant is approximately L5<K). In 
addition, 235 cars of the larger Chev- 
rolet type, which the Pacific Coas: 
plant is not yet equipped to make, arc 
now coming from the East. Abojt 
one million dollars will be spent on 
improvements and additions to the 
Oakland plant this year. 

Prosperity Remains With Hamlin. 

Ralph C. Hamlin, of Los Angelas. 
Franklin car distributor, has no rea- 
son to consider that hard times have 
settled down on the Pacific Coa<:. 
During the month of December thr 
Los Angeles agent sold 22 Franklin 

Funerals and Other Amusements. 

Any car-owning citizens of Oaklan«i. 
Cal., who have doubted the possession 
of a sense of humor on the part of 
their local chief of police. J. Henry 
Xedderman. lately had all uncertainly 
banished by a recommendation he 
made to the city council for the revo- 
cation of two jitney bus licenses. 
"These license holders have violated 
the traffic laws and the jitney bus or- 
dinances,'* he writes. '*They have per- 
sisted in running off their regular 
routes and carrying people to funerals 
and on other excursions." Oakland's 
automobile fraternity think he might 
have added. "To the cemeter>' and 
other places of amusement." 

Takes Martnon in Oakland Vicinity. 

Philip Cole has taken the Marmon 
car agency for the trans-bay ierritor>. 
embracing .\lameda and Contra Costa 
counties, wherein are located the large 
cities of Oakland. Alameda and 

Sells, of E. C. Anthony, to S. F. 

E. X. Sells, manager of the Los An- 
geles used car department of Earle C. 
.\nthony. Inc., has gone to San Fran- 
cisco to take charge of the company's 
used car end there. George Kussraan 
succeeds him in Los Angeles. 

Rubber Shipment Rates to P. C. Raised 

Crude rubber from the Straits Set- 
tlements, which is now entering the 
United States through the Paci6c 
Coast ports in large quantities, is now 
shipped at the rate of $95 a ton, com- 
pared with the former price of $24 a 
ton. the increase being due to the 
scarcity of shipping caused by the 
world war. The Akron, O., factories, 
the center of the automobile tire in- 
dustry, use about half of the supply 
from the Straits Settlements. 

Digitized by 


February 1. 1918 


Page 9 

Leach Faces on Grand and Olive. 

The Leach Motor Car Co., of Los 
Angeles, Cal., has leased garage and 
sales room quarters at 1127 S. Olive 
St., which were formerly occupied by 
the George L Lufkin Co. The com- 
pany's main office will remain on 
Grand Ave, and the Premier and King 
8 show will be continued there. The 
service department will be located in 
the Olive street building, which is di- 
rectly connected with the Grand Ave. 
quarters, thus giving an outlet on 
both Olive St. and Grand Ave. The 
Leach company has been contemplat- 
ing a large new building for some 
time, but has found itself unable to 
continue in its present quarters alone 
until the time when the new home 
will be ready. 

Armstrong Sold 684 Chandlers. 

Earl V. Armstrong, Inc., Los An- 
geles, placed 684 Chandler cars in the 
hands of owners during 1917, accord- 
ing to Don Smith, vice-president of 
the company. Of this number, 432 
were consumed in Los Angeles 

Ford Branch Big Portland Asset. 

The Ford Motor Co. branch in 
Portland, Ore., recently made public 
some statistics which demonstrated 
what a great asset the Oregon activi- 
ties of the Ford company are to the 
metropolis of that state. There are 
six authorized Ford dealers in Mult- 
nomah County and their total work- 
ing forces are 147 persons. Their com- 
bined payroll was over $141,000 dur- 
ing the past year. During the 1916-17 
period the Portland factory branch 
assembled and distributed 7,447 Ford 
cars. From Aug. 1, 1916, to Aug. 1, 
1917, the assembling plant bought 
more than $32,000 worth of material 
in the Pacific Coast Northwest terri- 
tory. One hundred and thirty-five 
persons are employed in the factory 
branch. A. \V. Jones, manager of the 
factory branch, who assembled the 
above figures, estimates that the com- 
panv's branch will have a production 
of '15.000 cars during the 1917-18 

I International Truck in Inland Empire, 
I During the recent visit of M. W. 
Weeks, general manager for the In- 
ternational Harvester Co. to the 
X'orthwest. he appointed the Kearns 
Motor Sales Co. of Spokane. Wash., 
to distribute International trucks in 
the eastern Washington region. 

Aubry & Wire Take Acme Truck. 

.\ubry & Wire, Tacoma, Wash., 
have taken the agency for Acme 
trucks in Pierce, Thurston and Lewis 

Reach Government Camp New Year's. 
More than three months earlier than 
the feat ever has been accomplished 
before, an automobile reached Gov- 
ernment Camp, at the foot of Mt. 
Hood, Oregon's favorite snow-capped 
mountain, on New Year's day, there- 
by winning the coveted "first-to-Gov- 
ernment-Camp" record for 1918. The 
car was a Ford sent out by the C. E. 
Francis Motor Car Co., of Portland, 
and driven by Osmon Royal, who 
twice before has been the first driver 
to make the Mt. Hood trip. The pre- 
vious record, made by Mr. Royal in a 
Mitchell car in 1916, was April 9. Last 
year the first car did not arrive until 
June. Though there has been plenty 
of rain, there has been virtually no 
snow or cold weather in the North- 
west this Winter, and there was no 
snow at Government Camp. To 
achieve their goal, Mr. Royal and his 
party had to fell trees across the Zig 
Zag river, which was 120 feet wide 
and in flood, to replace the regular 
bridge, which had been washed out. 


Feely Auto Editor L. A. Express. 

Paul J. Feely, formerly automobile 
editor of the Portland Oregonian. and 
at one time publicity director of the 
Cole Motor Car Co at Indianapolis. 
Ind., has been appointed automobile 
editor of the Los Angeles Evening 
Express. Mr. Feely is also an adver- 
tising expert, having for several years 
directed the advertising campaigns of 
the Northwest Auto Co., in Portland, 


Don Lee Service Stars Now 48. 

Don Lee, Cadillac dealer for Cali- 
fornia, has no occasion to forget that 
the United States is at war. The 
cluster of stars on the Don Lee serv- 
ice flag recently thickened to forty- 
eight, each one representing a new 
fighting man in the service of the 
United States who was once closely 
interested with the selling of Cadillac 
cars in California. Desp