Most Canadians will know this name and maybe some Americans along the 
border.
Tim Horton was a NHL hockey player back in the '60s and started a donut 
coffee shop in Hamilton which has become a huge success here in Canada and 
as filtered down into the states some. Tim was killed in a car accident in 
the early '70s .
I wonder if Studebaker didn't go out of business if he would have ever 
started his coffee empire??