Nov 2019
........... It was Alexander Studebaker, and it was in Delake, Oregon (now Lincoln City) one block south of the D River.  The dealership photo was taken in 1952, the fellow who owned the dealership was William “Bill” Alexander.  I don’t know how many years Bill ran the dealership but was gone by 1957 when my dad purchased the building.
 
The building is now Lee’s Chinese Restaurant , see photo below, you can see the restaurant is located in the right side of the old dealership, opposite the lighthouse.  My dad took the lighthouse down in about 1960.
 
My dad purchased the building in 1957 when it became a Texaco gas station, it was called Lighthouse Service. 
Thanks for your website.
 
Don Schultz